Google In-Game Advertising

Video Ads

Here you can see the Playfish game, Word Challenge, with a Google AdSense for Games video ad delivered in between game play (at around the 50 second mark). The advertiser, Esurance, ran this 15 second video ad as part of their "Quote, Buy, Print" campaign.

• Video ads can be purchased with CPM pricing and run in both game and video content across the Google Content Network.
• Contact your account representative to run your own in-game video ad campaign.

Image Ads

You can target your image ads to game placements using the Placement Tool within AdWords, or contact your account representative if you have a managed account.

We support static or Flash image ads with CPM or CPC pricing, in the following sizes: 336x280, 300x250, 250x250 and 200x200.

Learn more about placement targeting.

Text Ads

Even if you don't have a video or image ad, you can still target your text ads to game content on the Google Content Network. Just target your text ads to game placements using the Placement Tool within AdWords, or contact your account representative if you have a managed account.

Learn more about placement targeting.