Google In-Game Advertising

Benefits for Marketers

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Extend the reach of your video ads: Re-purpose your spots or create new ones, and they'll appear before, within, between, or after game play.
Drive your brand: In-game ads have been shown to drive brand familiarity and consideration by significant percentages*
…and have the option for custom sponsorships and integrations: In addition to the media buy you make directly with Google, your Google sales representative can connect you directly with publishing partners for deeper integrations.
Reach the new generation of social gamer: The face of online gaming is changing to include users of all ages, backgrounds, and interests. Get your brand in front of users on the largest social networks, including MySpace, Facebook, and sites across the web.
…while placing your ad in publisher-controlled, premium content: Your brand will be featured in content that is controlled by our top gaming publisher partners
Engage the user while respecting the user: Third party research confirms online gamers don't mind in-game ads as long as they're relevant and conveniently placed.**
Combine your campaign in games with one in video: Build an integrated in-video and in-game campaign, adding unequaled opportunities for scale in the #1 and #2 media which users are consuming.

Join other marketers who have already found success with Google's in-game advertising. To learn how to placement target games in AdWords, visit our help center.

To learn more about Google’s games network, choose the description that best fits you:

* Source: Nielsen Entertainment executed study for Massive in January 2007. http://www.massiveincorporated.com/casestudiesa.html

** Source: *Parks Associates, "Electronic Gaming in the Digital Home: Game Advertising" June 28, 2007 ** IAB In-game Advertising Survey July 2007 ***RealNetworks “Casual Gamer Survey” Feb 8th, 2008