Google In-Game Advertising

Publisher Success Story

Playfish

"As a leading social games publisher we were looking for a scalable way to monetize our in-game media inventory on a global basis without compromising our user experience. Adsense for Games provides first class delivery that truly scales, combined with video ads from top tier advertisers that add to our users' entertainment experience rather than detract from it."
- Sebastien de Halleux, COO & Co-Founder, Playfish

Situation Profile

• Playfish is a social games company that develops and publishes video games using social networks like Facebook and MySpace as a platform. We make social games that allow our users to play with their real life friends. Our titles include Facebook top 10 games 'Who Has the Biggest Brain?', ' Word Challenge', and 'Bowling Buddies'
• Playfish's audience is casual gamers on social networks who are looking for fun entertainment and who spend an average of 35 minutes per day playing our games, generating more than 1 billion minutes of engagement every month
• Playfish's core demographics are influential social users, 18-34 years old, evenly split amongst men and women
• Over 8MM users play our games each month, and the Playfish community is growing by 100,000 users a day

Examples of Monetized Content

All Playfish games creatively integrate a standard AdSense for Games 15 second video ad unit. This unit is often presented by an in-game character, always takes center stage in a full-screen environment to get the user's full attention and appears in a fully publisher-controlled brand-safe environment. The association of these sponsor videos together with high quality free-to-play games has been a positive one for our users.

Working with AdSense for Games

• The AFG team rocks. Period. Really, don't take our word for it! ;-)
• Working with AFG to enable easy access to our standardized media inventory means Playfish's own ad sales team can focus on custom brand integrations inside our games where creativity and uniqueness are key.
• Working with the global AFG team also means that Playfish can address advertisers’ needs in international territories from day one, as our games are available across a multitude of languages and are widely popular on all continents.