AnalyticsMobile App Analytics
We’ve re-imagined app analytics from the ground up, speaking the language that matters to you. Use these insights to create more successful Android and iOS apps and experiences by measuring metrics at all stages: acquisition, engagement and outcomes like in-app purchases. This platform features the same rich functionality you've come to expect from Google Analytics, including real-time analytics, rich segmentation, over 200+ dimensions, and the ability to track your own custom dimensions and metrics.
Acquisition and User Analysis Reports - discover your best sources of new users
Understanding acquisition of app users is critical to increase your base with the right users. We help you see the complete view of user acquisition, including cost and where to go from there. For example, new and active user reports show the number of users who launch your app everyday, Google Play traffic sources enable understanding of which traffic source accounts for most new users and in-app conversions and device overview shows top mobile devices and OS versions your app runs on.
Engagement Reports - see how users interact with your app
For apps, engagement is key. If users install your app and only launch it once, you are limiting opportunities to monetize. Engagement reports provide critical insight into the “stickiness” of your app and how users are behaving. With our specialized events tracking system you can track any event that matters to you. Engagement flow visually shows how users move throughout your app revealing the exact screens they view and the actions taken. User behavior reports assess loyalty, frequency and engagement. App crashes let you troubleshoot problems on devices and operating systems by seeing trends in crashes and exceptions. Understanding in-app behavior is essential for building and improving on the experience your app provides.
Outcome / Business Impact Reports - identify if users are accomplishing your goals
Just like on web, goals rule in apps. Goal conversions let you establish conversion events in your app (for example, time spent in app, or an in-app purchase, ad-click, etc.) to gauge success and ultimately understand the lifetime value of your users. Our e-commerce system allows for tracking of in-app purchases and provides critical insight for selling virtual or tangible good purchased inside your app, showing the number of purchases and revenue generated.
Getting Started
The new Mobile App Analytics reports also feature many other powerful features of Google Analytics users have come to expect such as real-time, dashboards,advanced segments, custom reports, app speed and more.
The reports are part of a holistic experience tailored for mobile app measurement, including a new and lightweight SDK v2.0 that’s easier to implement and is opt-out ready, with a streamlined back-end infrastructure. We’ve also revamped our sign-up process, so new users can choose whether they want to start measuring their website or their mobile app. This means you’ll be just 3 clicks away from setting up your app analytics account and downloading the SDK.
