AnalyticsMobile Site Reports
Understanding mobile traffic to your site can give you an indication of whether you need to implement responsive design, or whether the traffic justifies a separate mobile site. As mobile device usage continues to grow and consumers' preferences shift, analysis and optimization for mobile is central to your strategy and success.
Overview Report: see how mobile is performing for your site at-a-glance
The Overview report provides a breakdown of visitors by whether or not they visit using mobile devices. Quickly identify how much of your traffic is mobile and important metrics associated with those visitors such as bounce rate and visit duration to determine if your mobile experience meets users' expectation.
Mobile Device Reporting: know which mobile platforms work best
Discover which devices visitors are using to find your website so you can present your brand in the best formats for those devices. Google Analytics can display which mobile operating systems and specific mobile devices send visitors to your site, mobile app, or social media page.
Map Overlay Report: see where mobile traffic comes from
Viewing statistics by location (Map Overlay tab) lets you understand the current origins of mobile traffic, as well as make predictions about where traffic will increase.
