Measure, learn, and grow.

Google Analytics lets you do more than measure sales and conversions. It also gives insights into how visitors find and use your site, and how to keep them coming back.

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Mariam Naficy

Founder & CEO, Minted

“Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.”
Mariam Naficy, Founder & CEO, Minted


Build your audience with valuable insights.

Your customers go everywhere; shouldn’t your analytics? Google Analytics shows you the full customer picture across ads, videos, social tools, websites, tablets, smartphones, and more.

  • Insightful

    Get to know your audience.

    Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources. Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.

  • Impactful

    Get more conversion and better performance.

    Google Analytics has the latest in full-credit measurement. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best. Remarketing can help you reach your most engaged viewers and see the impact of your message at the moment it’s delivered. Site Speed, Alerts, and In-Page Analytics let you reach peak capacity by helping you avoid slow page loads, poorly placed content, and site crashes due to high visitor volume.

  • Actionable

    Test. Adapt. Succeed. Repeat.

    Google Analytics helps you understand which digital marketing strategies perform best. Make changes, re-measure, and test some more to meet your performance goals. Have more than one group weighing in? Share valuable insights and dashboards with your colleagues and generate reports tailored to the needs of different teams. If there is a dip in traffic patterns, Custom Alerts lets you know so you can act immediately.

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Analytics Demo Account

See Analytics in action

Still not sure if Google Analytics is right for you? Now you can see how it works with the Google Analytics demo account. Try it on for size with data from the Google Merchandise Store and see how easy it is to access features and run reports.

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Analytics Academy

Increase your Google Analytics aptitude with easy-to-follow video lessons from experts.

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Analytics Academy

Download the app.

Access all of your Google Analytics web and app reporting profiles anytime, anywhere with the Google Analytics mobile app.