Make display buying smarter

A smarter approach to powerful, precise display buying

Now there’s a smarter way to use real-time bidding to buy display. Our demand-side-platform (DSP), DoubleClick Bid Manager offers new ways for advertisers, agencies, and trading desks to reinvent display buying. Access billions of impressions, and rely on powerful audience and contextual data to target the right customers in the right moments.

Know how your ads perform

Understand what works and what doesn't with fully transparent reports on placements, performance, and costs.

Do more-faster

A simpler way to bid and buy means tools that are easy to use and save you time without sacrificing performance.

Run cross-channel campaigns

Bring all your digital marketing efforts together in a platform fully integrated with DoubleClick.

Make better display buying decisions

It’s easier than ever to make intelligent decisions when buying display. With DoubleClick Bid Manager you get a single, comprehensive view of your display campaigns. Our powerful combination of audience and contextual targeting helps you capture the right moments to connect with the right customers. And proprietary optimization tools created from years of Google bidding technology expertise bring control and performance.

Find the right people at just the right moments

Precise keyword contextual targeting

Reach consumers at the precise moments they are reading relevant content online. Our keyword contextual targeting analyzes the semantic meaning of each web page, to find the most relevant places for your ads.

First and third-party audience data

With the full breadth of our audience targeting capabilities, you can find consumers who have already engaged with you, or find new audiences based on demographics, interests, or purchase intent.

Direct deals with publishers

DoubleClick Bid Manager supports preferred deals and private exchanges so that you can use the power of programmatic buying while working directly with your preferred publishing partners.

The power of the platform

Easily re-engage high-value customers through our unified platform by remarketing to your DoubleClick Search and DFA lists, which automatically show up in DoubleClick Bid Manager.

Optimize campaigns to meet your unique objectives

Proprietary machine-learning algorithm

We make it easy for you to bid only on the impressions that matter and pay only what they are worth to you. Our machine-learning algorithm predicts the estimated value of every impression in real-time for every advertiser, campaign, and creative.

Bid optimization to meet your goals

Optimize to meet your unique goals or objectives, from CPC or CPA targets to maximizing revenue or on-target audience impressions.

Global frequency caps

You’ll no longer waste impressions, because you can globally limit the number of times a single consumer views your ad across all sites and exchanges.

Gain full control

Full transparency into performance

It’s easy to make better decisions with our fully transparent reporting, because you know exactly where every ad runs and how it performs in real-time.

Powerful control

You decide who to target, where to place ads, and exactly how much you want to pay all with a single user interface for buying across ad exchanges and display formats.

Brand safety

Protect your brand with multiple options to find brand safe placements including our brand safety filters; keyword, page, and site exclusions; and direct deals with specific publishers.

Complete visibility into costs

See the exact costs associated with your media and data purchases. Rely on clear and simple reporting with no hidden fees.

Scale your business, and expand your reach

Grow your business, with the ability to easily buy on a massive scale, achieve global reach, and access billions of impressions daily. Take advantage of faster workflows so you can spend less time managing campaigns and more time exploring strategies and developing insights. We’ve made the display buying process simpler and smarter so that you can do more with less.

Go global

Billions of impressions

DoubleClick Bid Manager accesses over 37 billion impressions every day from the major ad exchanges.

Global reach

Get massive scale for your ad campaigns. DoubleClick Bid Manager taps into global inventory in more than 40 countries, including mobile, video, rich media, and private inventory.

Google global infrastructure

The DoubleClick platform backed by Google’s global infrastructure has the technology and capacity to grow at the pace of the industry and your business.

Support and expertise

Consult with your DoubleClick account team and benefit from their years of experience running campaigns with offices across the US, as well as all the key regions in the Americas, EMEA, Asia Pacific, and Middle East.

Speed up workflows

Streamlined workflows

Our easy-to-use, intuitive interface simplifies campaign setup and reporting, while streamlining tagging and trafficking through integration with DoubleClick ad serving.

Audience data is automatically available

Remarketing lists created in DFA and DoubleClick Search are automatically available in DoubleClick Bid Manager for targeting. With the unified platform, it’s easier than ever to run cross-channel campaigns.

Make life simpler

Smarter decisions

You don’t need to be an expert to make smart decisions and buy display better. Real-time insights and audience data empower your choices.

Simpler buying process

We think simplicity is a good thing and technology shouldn’t get in the way. Streamlined workflows and an intuitive interface make ad buying easy and quick.

Better together

Things just work better together when you can count on seamless integration across the entire DoubleClick Digital Marketing platform.

Integrate your online marketing

Bring together all your display formats, data, and digital channels in one place for faster access, better insights, and more effective campaigns. With DoubleClick Digital Marketing, we’ve created a single, comprehensive platform for advertisers and agencies to easily manage all their digital media buying.

Integrate your display

Mobile and video and rich media, oh my

A single place to buy all your display formats video, expandables, rich media, and standard display and run cross-screen campaigns on desktop, mobile, and tablets.

Optimize across all campaigns

Allow DoubleClick Bid Manager to optimize buying across all your display formats, so you invest budget where it counts the most.

Single source of attribution

This also means a single source of attribution and reporting for all your display buys no more time spent reconciling reporting between mobile, video, and display.

Integrate your data

All your data in one place

Use the full power and flexibility of the platform to access all your first- and third-party data to make the most of audience buying.

More accurate data

Our universal Floodlight tag creates a single unified cookie space, reducing data loss caused by transferring data between platforms. Get maximum reach from your remarketing lists and more accurate reporting and insights.

Integrate your channels

Holistic view of consumers

Our vision is a simple but powerful one: Integrate all digital media buying reservations, auction display, search, social, video, mobile, and more into a single platform for clearer insights about your consumers.

Ad serving and reporting integration

An intuitive interface simplifies campaign setup and reporting while offering deep integration with the DoubleClick ad serving and reporting capabilities you depend on most.

Close the loop with search

It’s easy to reconnect with people who have clicked on your DoubleClick Search ads by showing them display ads through DoubleClick Bid Manager. No extra work is required your DoubleClick search segments automatically show up in Bid Manager.

Highlights