DoubleClick Studio is a production and workflow tool used by both creative and media agencies to produce and manage DoubleClick Rich Media ad units. It helps creative agencies streamline rich media processes and take control of turnaround times. Media agencies and marketers using DoubleClick for Advertisers (DFA) are able to cut down the time spent trafficking and managing rich media ads when working with creative agencies who use DoubleClick Studio. DoubleClick Studio’s integration across media and creative processes improves communications and workflow, producing better cooperation and, ultimately, more successful campaigns.

How creative agencies use DoubleClick Studio

Creative agencies upload creative files into their web-based DoubleClick Studio account. The account is used to organize creatives, manage rich media events within creatives and submit creatives for QA and ultimate approval. Once creatives are approved, DoubleClick Studio pushes the final rich media assets directly to the media agency's DFA account for trafficking.

How media agencies use DoubleClick Studio

With DoubleClick Studio, media agencies do not have to manually upload rich media creatives into DFA when working with a creative agency that's using DoubleClick Studio. Instead, creatives are pushed directly to the DFA account by the creative agency. In addition, when revisions are made to existing creatives, those are pushed directly to DFA as well. Traffickers have the option to accept the updated version as is or merge it with the existing version in order to preserve the original creative's DFA settings. These features help reduce the time spent trafficking and managing rich media ads in DFA.

DoubleClick Studio has also improved the process for previewing rich media creatives and the rich media events they contain. Now, one preview link can showcase multiple creatives for a campaign. This makes sharing creatives and communicating the metrics being captured much easier for media agencies and their clients. DoubleClick Studio generates preview pages for all units in a campaign on one public URL known only to your agency, so it’s convenient for sharing with clients and others in your organization.