Backed by Google’s global infrastructure, DoubleClick Search gives you a zippy, responsive experience, whether you’re managing keywords in the thousands or in the millions.

Labels let you break free of your existing campaign structure. Organize campaigns into custom categories such as by brand vs. generic, top-converters, or seasonality, regardless of which accounts they live in.

Add filters to only see objects that meet a certain criteria. For example, you can filter to see all ads that contain the word “sale” or all keywords with clicks lower than 100. And with in-product search, find exactly what you’re looking for, quickly.

Reach our world-class support team with the click of a button. In-product help automatically sends our team all the information they need to assist you even faster.

For retailers, sync your campaigns with your physical inventory, automatically and at scale. Integrated with Google Merchant Center, you can leverage your existing investment for a fast, easy workflow.

Robust bulk management tools make managing even the largest search campaigns easier. Whether it’s for new or existing campaigns, make bulk changes directly in the interface or upload using Excel, up to a million changes at a time.

Changes made in AdWords or adCenter can be pulled in with the click of a button. Sync functionality ensures changes are reflected automatically in DoubleClick Search. Even schedule syncs to automatically occur or repeat.

Prepare one-time bulk changes with scheduled uploads, or set recurring changes with scheduled edits – then, let us do the rest for a powerful, flexible workflow that lightens your management load.

Data from other engines is updated every 15 minutes. Website action and transaction data feeds into reporting, and web query reports automatically refresh your reports in Excel instead of scheduling or downloading a file.

Built-in search query reporting lets you see the exact queries that led to clicks or conversions, while search attribution modeling surfaces the impact of your keywords across the search funnel.

Evaluate performance over time with data visualizations. Our change history tool lets you see and audit changes, while date range comparison allows you to easily compare date ranges to detect trends and impact on performance.

Create custom columns based on formulas you can apply to existing metrics, or rename columns. For example, you can sum “action” and “transaction” columns to see total conversions, or rename “CPA” to “CPL” to align with your business metrics.

Set a budget across campaigns and see how you’re tracking against it. By visualizing trends day-over-day, week-over-week, or month-over-month, you can quickly identify under-spending or underperforming campaigns.

Our Performance Bidding Suite ensures each dollar you spend maximizes the impact of your campaigns. Choose from position, spend, or ROI goals, or combine goals to align with your unique objectives.

Every keyword is different. Our system bundles keywords with similar traits - including volume, data, and performance - and dynamically shifts spend to keywords with the best results at the overall portfolio level.

With data pulled every 15 minutes from the other engines, our system accesses the freshest data for quick, relevant decisions. We perform intra-day evaluation for all keywords, bidding up to 4x daily to meet your goals.

Real-time trend analysis captures every opportunity by detecting fluctuations (seasonality, offline events and trends) and responding in real time to make the most relevant decisions.

Fully transparent system allows you to chart bids to see bidding frequency and visualize trends. Preview intended bids, and get insight into our decision-making with bid rationale summary.

A rich set of controls to make bid optimization tweaks. Set goals for any combination of keywords, apply unique bid constraints, manually override changes, or add your own business data through offline conversions.

DoubleClick’s universal conversion pixel offers holistic, de-duplicated metrics across search and other channels for better cross-channel analysis and decisions, eliminating the need to reconcile reports.

Your search metrics feed into cross-channel reports for a view into how all the campaigns you're running contribute to your path to conversion.

Integration with Google Analytics means you get a more holistic view of how your campaigns are performing.

To track and report on conversions, you can create and manage your Floodlight conversion tags through DFA, or directly within DoubleClick Search.

Close the loop on search with display. Reach users who clicked on your search ads with display ads across ad exchanges via DoubleClick Bid Manager, or across the Google Display Network (GDN) – with an easy, tagless workflow.

Have all your data in one place. Add offline conversions to DoubleClick Search reporting (like call tracking) and change the data in existing conversions to ensure all your business data is updated and available for analysis and optimization.