Display Business Trends: Publisher Edition

We put some data behind some long-held assumptions, using metrics from Google publisher display platforms - and the results are in.

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Making the web work better for brand marketers

Learn about the Brand Activate Initiative, an ongoing Google effort to address the challenges and re-imagine online measurement for brand marketers.

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Now playing: Flixster on upgraded DoubleClick for Publishers platform

Learn how Flixster gained efficiency and agility with the upgrade to DoubleClick for Publishers.

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Navigating the Road to the Consolidated Buying Platform

How do we get from simply buying RTB to a seamless, data-driven, multi-channel approach to media management? Read a new commissioned study conducted by Forrester Research.

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Latest news

In the press

New York Times

New York Times: Google Remixes Old Campaigns, Adding a Dash of Digital Tools. Read more

MediaPost

MediaPost: DoubleClick Metrics Give Publishers Trending Data. Read more