Drive direct sales revenue
Ad Serving
Comprehensive ad serving technology that enables you to seamlessly manage and accelerate your digital ad operations across web, mobile, and video. Learn more about DoubleClick for Publishers (DFP)
Optimization
Leverage Google's advanced machine learning algorithms to match ads to the users most likely to respond and deliver even greater campaign lift for advertisers. Learn more about DFP Optimization
Sales Management
Streamline sales and enhance visibility throughout the sales cycle with a proposal and finance management solution that helps you gain full control over your ad sales management. Learn more about DART Sales Manager
Manage yield across indirect sales
Yield Management
Profit from non-guaranteed sales on your terms via a global, open, transparent and brand-safe marketplace to buy and sell display advertising space. Learn more about DoubleClick Ad Exchange
Sell-side Platform
Maximize your revenue with technology, services, and expertise designed to help you sell smarter, safer, and more efficiently. Learn more about Admeld
Sell across all screens and formats
Mobile
Capture opportunities beyond the desktop with DFP’s full service mobile ad serving module to deliver dynamic, interactive ads across your mobile web pages and applications. Learn more about DFP Mobile
Video
Maximize revenue from every stream with DFP’s powerful video ad serving module to help you manage and sell ads against your online video content. Learn more about DFP Video
Extend and differentiate inventory
Audience Management
Define and sell audience segments across your site or network in order to maximize the value of your inventory. Learn more about DFP Audience
Rich Media Campaign Management
Differentiate your inventory and strengthen relationships with your advertisers by offering the most creative and innovative ad formats. Learn more about DoubleClick Rich Media
Rich Media Production
Bring your advertiser’s campaigns to life with tools designed to help you streamline rich media development and take control of the creative process. Learn more about DoubleClick Studio