Offers | For BusinessRaise your visibility
San Francisco's beloved Exploratorium used Google Offers to increase awareness of their After Hours series and reach a whole new audience. The program was featured on the Google Offers website, emails and mobile app, providing valuable publicity in addition to offer sales.
"We want to remind the Bay Area that the Exploratorium isn't just for kids; we've always been a museum for all ages.“
Sabrina Smith
Marketing Manager
The Exploratorium
More than just a museum
San Francisco’s world-famous Exploratorium is an ongoing exploration of science, art, and human perception. The After Dark series is a world of fun for adults who want to unleash their inner kid. As the Exploratorium prepares to move to a larger location in 2013, Sabrina was especially eager to build awareness of the museum's offerings as well as test the effectiveness of a daily deals promotion.
Offering an “After Dark” special
The Exploratorium partnered with Google Offers to feature two After Dark tickets for $15 (a $30 value). The Google Offers team worked with Sabrina to determine both the size and duration of the offer. "We had a great conversation with our Account Manager," says Sabrina. "She really took the time to understand our goal. We knew we wanted to grow the After Dark audience over the long-term so we decided to set a limit of 700 offers which could be redeemed over six months."
A true success
The offer was a hit, selling out completely in a matter of hours. “We couldn’t believe how quickly people were responding.” Sabrina also loved how easy it was to process voucher redemptions. “Our Account Manager showed us how to use the online dashboard; it was just a piece of cake to check people in and redeem the offers. Everyone at Google was so attentive and responsive.” Sabrina says, “We want to give people a ticket to our current location as well as to our future site at the Embarcadero. This will be so useful in terms of keeping business flowing and getting people excited and engaged about the upcoming change of venues. We definitely want to work with Google again.”
