What is the Google Analytics Individual Qualification (IQ)?

The Google Analytics Individual Qualification is a proof of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ test. An in-depth, step-by-step curriculum is provided to help you prepare for the test.

Why is Google offering the Google Analytics IQ?

While Google Analytics is easy to use for beginners, it's also a very powerful tool in the hands of knowledgeable users. Qualified users will be effective at leveraging Google Analytics within their organizations and at helping others to do the same.

What do I need to do to become qualified in Google Analytics?

You simply need to pass the Google Analytics IQ test. Before taking the test, however, we suggest that you complete the Google Analytics IQ curriculum.

Who should take the online training?

Anyone who plans to take the IQ test should complete the Google Analytics IQ curriculum. Even if you don't plan on taking the test, following the curriculum is a great way to get in-depth education on Google Analytics. However, the lessons are not intended to be a substitute for using the Help Center and experimenting with Google Analytics.

How much does it cost?

The Google Analytics IQ curriculum is free to everyone. The fee for taking the Google Analytics IQ test is $50.

Once I become qualified, how long does my Google Analytics Individual Qualification last?

Your qualification remains current for 18 months from the date that you pass the test.

Why should I become qualified?

Passing the Google Analytics IQ Test provides tangible validation that you are a proficient Google Analytics user. You can promote your qualification by publishing a link to your test record, as described in this blog post.

I've passed the Google Analytics IQ test. How do I prove that I'm qualified?

To prove you are qualified, publish a link to your test record as described in this blog post. Please note that creating or displaying a Google Analytics IQ badge is a violation of Google's branding policies and may infringe Google's trademark rights. Your qualification may be revoked if you create or display a badge.

Is there a Google Analytics IQ badge?

Google does not offer a Google Analytics IQ badge. Please note that creating or displaying a Google Analytics IQ badge is a violation of Google's branding policies and may infringe Google's trademark rights. Your qualification may be revoked if you create or display a badge.

What is the difference between being qualified in Google Analytics and being a Google Analytics Certified Partner?

A GACP is a professional services organization that has passed a series of stringent requirements to become an approved authorized consultant. These companies are listed on our Google Analytics professional services support page. The Google Analytics Individual Qualification is for any individual who wants or needs to demonstrate proficiency in Google Analytics. Being qualified in Google Analytics does not by itself qualify you to be a Google Analytics Certified Partner. For information on how to become an Authorized Consultant, please visit this page.

How long does it take to become qualified?

This is up to you. You can review the learning materials at your own pace, skipping any lessons that cover material that you're already familiar with. When you're ready, go to the test site and you'll be given 90 minutes to complete the test.

In which languages is the training and testing offered?

The training material and test are currently offered in US English.