CA2669339A1 - Interactive marketplace infrastructure - Google Patents

Interactive marketplace infrastructure Download PDF

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Publication number
CA2669339A1
CA2669339A1 CA002669339A CA2669339A CA2669339A1 CA 2669339 A1 CA2669339 A1 CA 2669339A1 CA 002669339 A CA002669339 A CA 002669339A CA 2669339 A CA2669339 A CA 2669339A CA 2669339 A1 CA2669339 A1 CA 2669339A1
Authority
CA
Canada
Prior art keywords
marketplace
infrastructure
infrastructures
online
interactive
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002669339A
Other languages
French (fr)
Inventor
Kamal Jain
Raymond E. Ozzie
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Microsoft Corp
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2669339A1 publication Critical patent/CA2669339A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Abstract

Online marketplace experiences are substantially enhanced by employing marketplace infrastructures. A marketplace infrastructure can provide structured features desired by most customers without requiring a user to be redirected from the marketplace. Marketplace infrastructure mechanisms allow these features to be called based on intentions shown by users. In one instance, this is accomplished by utilizing icons placed in proximity of the marketplace. Users show their interest in the icons to initiate the desired feature. Once initiated, a user can then interact with the feature provided by the marketplace infrastructure. This substantially increases the speed at which purchasing steps can be made.

Claims (20)

1. A system that enhances an online marketplace, comprising:
a marketplace infrastructure component 102, 202, 302, 308 that creates interactive marketplace infrastructures; and an infrastructure user interface 306 that provides the interactive marketplace infrastructures for utilization with an online marketplace.
2. The system of claim 1 further comprising:
a marketplace infrastructure interface 310 that interacts with external sources to provide external infrastructures to the marketplace infrastructure component.
3. The system of claim 2, the marketplace infrastructure interface interacts with a client to provide an infrastructure to the marketplace infrastructure component.
4. The system of claim 2, the marketplace infrastructure interface interacts with an online marketplace advertiser's web site and/or Bot to provide an infrastructure to the marketplace infrastructure component.
5. The system of claim 1, the infrastructure user interface provides the interactive marketplace infrastructures based, at least in part, on a user's intent towards an advertisement in the online marketplace.
6. The system of claim 1, the marketplace infrastructure component resides on a client and/or server computing system.
7. The system of claim 1, the marketplace infrastructure component creates infrastructures for product queries, advertiser communications, advertisement forwarding, advertisement clipping, calendar entries, batch purchasing, drag-and-drop purchasing, auctions, and/or negotiations.
8. A method for enhancing an online marketplace, comprising:
creating marketplace infrastructure to provide functionality associated with purchasing products and/or services via an online marketplace 1604; and providing access to the purchase-associated functionality when a user indicates intention in the marketplace 1606.
9. The method of claim 8 further comprising:
creating marketplace infrastructure on a client to provide functionality associated with purchasing products and/or services.
10. The method of claim 8, the purchase-associated functionality comprising payment services, pricing mechanisms, comparison shopping, and/or merchant communication mechanisms.
11. The method of claim 8 further comprising:
purchasing a product and/or service directly from a merchant via the marketplace infrastructure.
12. The method of claim 8 further comprising:
providing marketplace infrastructure that allows batch purchasing of products from different merchants.
13. The method of claim 8 further comprising:
establishing communications directly with a merchant via the marketplace infrastructure.
14. The method of claim 8 further comprising:
accessing the purchase-associated functionality via an icon placed in proximity of the marketplace 1706.
15. The method of claim 8 further comprising:
16 employing online marketplace host and client jointly to provide the marketplace infrastructure.

16. A system that enhances an online marketplace, comprising:
means for generating interactive marketplace infrastructures 102, 202, 302, 308; and means for providing the interactive marketplace infrastructures to an online marketplace 102, 202, 306.
17. The system of claim 16 further comprising:
means for interacting with a client computing system and/or a merchant to build the interactive marketplace structures.
18. A computer readable medium having stored thereon computer executable components of the system of claim 1.
19. A device employing the method of claim 8 comprising a computer, a server, and/or a handheld electronic device.
20. A device employing the system of claim 1 comprising a computer, a server, and/or a handheld electronic device.
CA002669339A 2006-12-22 2007-12-21 Interactive marketplace infrastructure Abandoned CA2669339A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/615,442 US20080154738A1 (en) 2006-12-22 2006-12-22 Interactive marketplace infrastructure
US11/615,442 2006-12-22
PCT/US2007/088714 WO2008080131A1 (en) 2006-12-22 2007-12-21 Interactive marketplace infrastructure

Publications (1)

Publication Number Publication Date
CA2669339A1 true CA2669339A1 (en) 2008-07-03

Family

ID=39544261

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002669339A Abandoned CA2669339A1 (en) 2006-12-22 2007-12-21 Interactive marketplace infrastructure

Country Status (11)

Country Link
US (1) US20080154738A1 (en)
EP (1) EP2115680A4 (en)
JP (1) JP2010515126A (en)
KR (1) KR20090094155A (en)
CN (1) CN101568936A (en)
AU (1) AU2007336480B2 (en)
BR (1) BRPI0717559A2 (en)
CA (1) CA2669339A1 (en)
MX (1) MX2009005694A (en)
RU (1) RU2462756C2 (en)
WO (1) WO2008080131A1 (en)

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Also Published As

Publication number Publication date
KR20090094155A (en) 2009-09-03
AU2007336480B2 (en) 2012-02-02
JP2010515126A (en) 2010-05-06
US20080154738A1 (en) 2008-06-26
RU2009123438A (en) 2010-12-27
CN101568936A (en) 2009-10-28
WO2008080131A1 (en) 2008-07-03
AU2007336480A1 (en) 2008-07-03
EP2115680A4 (en) 2011-05-18
RU2462756C2 (en) 2012-09-27
EP2115680A1 (en) 2009-11-11
MX2009005694A (en) 2009-06-08
BRPI0717559A2 (en) 2013-10-22

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Legal Events

Date Code Title Description
FZDE Discontinued

Effective date: 20131223