CA2670625A1 - System and methods for distributing sales of advertisement slots - Google Patents

System and methods for distributing sales of advertisement slots Download PDF

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Publication number
CA2670625A1
CA2670625A1 CA002670625A CA2670625A CA2670625A1 CA 2670625 A1 CA2670625 A1 CA 2670625A1 CA 002670625 A CA002670625 A CA 002670625A CA 2670625 A CA2670625 A CA 2670625A CA 2670625 A1 CA2670625 A1 CA 2670625A1
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CA
Canada
Prior art keywords
advertisement
advertisement slots
selection
slots
slot
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002670625A
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French (fr)
Other versions
CA2670625C (en
Inventor
Satya Patel
Susan Wojcicki
Gokul Rajaram
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Google LLC
Original Assignee
Individual
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Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2670625A1 publication Critical patent/CA2670625A1/en
Application granted granted Critical
Publication of CA2670625C publication Critical patent/CA2670625C/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0247—Calculate past, present or future revenues
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A system and methods for distributing sales of advertisement slots involves the presentation of at least two advertisement slots, each slot from a different source. One or more potential sellers are able to select one or more advertisement slots through a user interface associated with one of the sources. A determination of the outcome of such selection is made, including whether the selection resulted in purchase by the source associated with the user interface.

Claims (24)

1. A method comprising:
presenting at least two advertisement slots, each slot from a different source;
enabling selection of the advertisement slots through a user interface associated with one of the sources; and determining an outcome of the selection, including whether the selection resulted in purchase by the source associated with the user interface.
2. The method of claim 1, wherein presenting the advertisement slots includes presenting two types of advertisement slots, one type with a sales commission payable to one of the sources and the other type without a sales commission.
3. The method of claim 2, wherein the sources are on-line content publishers, and wherein presenting the advertisement slots includes associating the advertisement slots without commission with a first one of the on-line content publishers, and associating the advertisement slots with commissions with at least one, on-line content publisher other than the first content publisher.
4. The method of claim 3, wherein presenting the advertisement slots includes accessing data corresponding to the advertisement slots over a network and displaying data related to available advertisement slots on the user interface; and wherein enabling selection of the advertisement slots includes receiving user input corresponding to the selection; and further comprising updating the data to reflect the selection.
5. The method of claim 2, further including determining whether a user associated with one of the sources purchased an advertisement slot including factoring in the sales commission payable to another one of the sources.
6. The method of claim 5, further comprising:
enabling at least one of the sources to associate an advertisement slot with a corresponding sales commission; and determining a purchaser of the advertisement slot as between the sources including optimizing revenue to the one source.
7. A system comprising:
a direct sales catalog of on-line advertisement slots and a distributed sales catalog of on-line advertisement slots, the catalogs stored in a user-accessible data structure, the data structure including data corresponding to sales commissions;
and at least one computer processor programmed to:
present available advertisement slots from the catalogs; and update the data structure to reflect selection from the available advertisement slots.
8. The system of claim 7, wherein the data structure includes further data corresponding to publishers associated with the on-line advertisement slots, advertisement slot information, and cost; and further comprising:
a network for selectively transmitting the data; and at least one user interface for presenting the transmitted data.
9. The system of claim 7, wherein the processor is further programmed to:
receive input corresponding to a selection of one of the available advertisement slots; and determine a purchaser of the selected advertisement slot.
10. The system of claim 9, wherein the processor is programmed to enable multiple selection options for available advertisement slots, the options including a reservation and a bid.
11. The system of claim 10, wherein the options enabled by the processor further include an auction-based reservation.
12. The system of claim 7, wherein the processor is programmed to enable receipt of a bid for a selected one of the available on-line advertisement slots; and determine a purchaser including determining a winning bid for a selected on-line advertisement slot.
13. The system of claim 7, wherein the distributed sales catalog and the direct sales catalog include at least one identical advertisement slot, the identical advertisement slot being associated with a corresponding sales commission in the distributed sales catalog, and wherein the processor is programmed to determine a purchaser of the identical advertisement slot as between selection from the distributed catalog by a first user and selection from the direct catalog by a second user different from the first user.
14. A method comprising:
associating advertisement slots with content available over a network;
designating at least a portion of the advertisement slots as subject to commission payment; and enabling access to the designated advertisement slots by distributed sellers.
15. The method of claim 14, in which the content includes web pages and the network includes the world-wide web.
16. The method of claim 14, further including enabling access to direct sellers of the advertisement slots.
17. The method of claim 16, further including defining a first advertisement slot catalog and enabling access to the first catalog by distributed sellers, and defining a second advertisement slot catalog, and enabling access to the second catalog by direct sales representatives.
18. The method of claim 14, further including providing excess inventory of advertisement slots for access by the distributed sellers.
19. A method comprising:
presenting at least two advertisement slots, each slot from a different source;
enabling selection of the advertisement slots through a user interface; and determining an outcome of the selection, including whether the selection resulted in purchase of the advertisement slot.
20. The method of claim 19, wherein presenting the advertisement slots includes presenting two types of advertisement slots, one type with a sales commission payable to one of the sources and the other type without a sales commission.
21. The method of claim 20, wherein the sources are on-line content publishers, and wherein presenting the advertisement slots includes associating the advertisement slots without commission with a first one of the on-line content publishers, and associating the advertisement slots with commissions with at least one, on-line content publisher other than the first content publisher.
22. The method of claim 21, wherein presenting the advertisement slots includes accessing data corresponding to the advertisement slots over a network and displaying data related to available advertisement slots on the user interface; and wherein enabling selection of the advertisement slots includes receiving user input corresponding to the selection; and further comprising updating the data to reflect the selection.
23. The method of claim 20, further including determining whether a user associated with one of the sources purchased an advertisement slot including factoring in the sales commission payable to another one of the sources.
24. The method of claim 23, further comprising:
enabling at least one of the sources to associate an advertisement slot with a corresponding sales commission; and determining a purchaser of the advertisement slot as between the sources including optimizing revenue to the one source.
CA2670625A 2006-11-27 2007-11-27 System and methods for distributing sales of advertisement slots Active CA2670625C (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US11/563,385 2006-11-27
US11/563,385 US20080126192A1 (en) 2006-11-27 2006-11-27 System and Methods for Distributing Sales of Advertisement Slots
PCT/US2007/085628 WO2008067303A1 (en) 2006-11-27 2007-11-27 System and methods for distributing sales of advertisement slots

Publications (2)

Publication Number Publication Date
CA2670625A1 true CA2670625A1 (en) 2008-06-05
CA2670625C CA2670625C (en) 2018-01-02

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CA2670625A Active CA2670625C (en) 2006-11-27 2007-11-27 System and methods for distributing sales of advertisement slots

Country Status (7)

Country Link
US (1) US20080126192A1 (en)
JP (1) JP5254987B2 (en)
KR (1) KR20090083473A (en)
AU (1) AU2007325303B2 (en)
BR (1) BRPI0719289A2 (en)
CA (1) CA2670625C (en)
WO (1) WO2008067303A1 (en)

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Also Published As

Publication number Publication date
US20080126192A1 (en) 2008-05-29
JP5254987B2 (en) 2013-08-07
JP2010511226A (en) 2010-04-08
CA2670625C (en) 2018-01-02
WO2008067303A1 (en) 2008-06-05
AU2007325303A1 (en) 2008-06-05
BRPI0719289A2 (en) 2014-03-18
KR20090083473A (en) 2009-08-03
AU2007325303B2 (en) 2012-11-15

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Effective date: 20121127