CA2772638A1 - Framework for selecting and presenting answer boxes relevant to user input as query suggestions - Google Patents

Framework for selecting and presenting answer boxes relevant to user input as query suggestions Download PDF

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Publication number
CA2772638A1
CA2772638A1 CA2772638A CA2772638A CA2772638A1 CA 2772638 A1 CA2772638 A1 CA 2772638A1 CA 2772638 A CA2772638 A CA 2772638A CA 2772638 A CA2772638 A CA 2772638A CA 2772638 A1 CA2772638 A1 CA 2772638A1
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Prior art keywords
query
user
answer box
input
pair
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CA2772638A
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French (fr)
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CA2772638C (en
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Jonathan J. Effrat
David E. Lecomte
Christina R. Dhanaraj
Othar Hansson
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Google LLC
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Google LLC
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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/332—Query formulation
    • G06F16/3322—Query formulation using system suggestions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/70—Information retrieval; Database structures therefor; File system structures therefor of video data
    • G06F16/78—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/7867—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using information manually generated, e.g. tags, keywords, comments, title and artist information, manually generated time, location and usage information, user ratings
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01N—INVESTIGATING OR ANALYSING MATERIALS BY DETERMINING THEIR CHEMICAL OR PHYSICAL PROPERTIES
    • G01N15/00—Investigating characteristics of particles; Investigating permeability, pore-volume, or surface-area of porous materials
    • G01N15/02—Investigating particle size or size distribution
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/20—Information retrieval; Database structures therefor; File system structures therefor of structured data, e.g. relational data
    • G06F16/24—Querying
    • G06F16/245—Query processing
    • G06F16/2453—Query optimisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/901—Indexing; Data structures therefor; Storage structures
    • G06F16/9017—Indexing; Data structures therefor; Storage structures using directory or table look-up
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/903—Querying
    • G06F16/9032—Query formulation
    • G06F16/90324—Query formulation using system suggestions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/602—Providing cryptographic facilities or services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V20/00—Scenes; Scene-specific elements
    • G06V20/50—Context or environment of the image
    • G06V20/52—Surveillance or monitoring of activities, e.g. for recognising suspicious objects
    • G—PHYSICS
    • G08—SIGNALLING
    • G08B—SIGNALLING OR CALLING SYSTEMS; ORDER TELEGRAPHS; ALARM SYSTEMS
    • G08B17/00—Fire alarms; Alarms responsive to explosion
    • G08B17/10—Actuation by presence of smoke or gases, e.g. automatic alarm devices for analysing flowing fluid materials by the use of optical means
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/765—Interface circuits between an apparatus for recording and another apparatus
    • H04N5/77—Interface circuits between an apparatus for recording and another apparatus between a recording apparatus and a television camera
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • H04N5/91—Television signal processing therefor
    • H04N5/92—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback
    • H04N5/9201—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback involving the multiplexing of an additional signal and the video signal
    • H04N5/9206—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback involving the multiplexing of an additional signal and the video signal the additional signal being a character code signal
    • H04N5/9207—Transformation of the television signal for recording, e.g. modulation, frequency changing; Inverse transformation for playback involving the multiplexing of an additional signal and the video signal the additional signal being a character code signal for teletext
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/18—Closed-circuit television [CCTV] systems, i.e. systems in which the video signal is not broadcast

Abstract

Methods, systems, and apparatus, including computer programs encoded on computer storage media, for identifying answer boxes for presentation to a user. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of, while receiving an input entered in a search engine query input field by a first user, and before the first user has submitted the input as a search request, obtaining content for an answer box for the input and presenting the answer box to the first user. The answer box can be an answer box associated with a dominant query for the input, or can be an answer box identified from historical answer box data for the input.

Claims (30)

1. A computer-implemented method, comprising:
while receiving a first text input entered in a search engine query input field by a first user, and before the first user has submitted the first text input as a search request:
deriving, in a data processing system, a first dominant query from the first text input;
obtaining, by the system, content for a first answer box associated with the first dominant query; and presenting the first answer box to the first user.
2. The method of claim 1, wherein the first dominant query is different from the first text input.
3. The method of claim 1, wherein identifying the first dominant query includes:
receiving a group of queries including one or more query suggestions for the first text input;
determining a popularity value for each query in the group of queries, the popularity value for each query being derived from a number of times one or more users submitted the query suggestion; and identifying a selected query from the one or more queries as the first dominant query, the selected query having a popularity value that exceeds a threshold.
4. The method of claim 3, wherein the group of queries further includes the first text input.
5. The method of claim 3, wherein the popularity value for each query is a number of times one or more users submitted a search for the query suggestion divided by the total number of times the one or more users submitted a search for each query suggestion in the plurality of query suggestions.
6. The method of claim 3, wherein the popularity value for each query is the number of times one or more users submitted a search for the query suggestion divided by the total number of times the one or more users submitted a search for queries beginning with text matching the first text input.
7. The method of claim 1, wherein identifying the first dominant query includes:
identifying, from a user search history for the first user, one or more queries submitted by the first user that begin with text matching the first text input; and identifying the first dominant query from the one or more queries based on the first dominant query appearing in the user search history a number of times that satisfies a threshold.
8. The method of claim 7, wherein the text matches the first text input if the text is identical to the first text input.
9. The method of claim 7, wherein the text matches the first text input if the text is identical to the first text input, except for the use of stop words, except for differences in spelling, except that the text uses a synonym in place of a term in the first text input, except for word order, or except for a combination of two or more of the foregoing exceptions.
10. The method of claim 7, wherein the threshold is determined by multiplying a total number of times users submitted the one or more queries by a predefined factor.
11. The method of claim 1, wherein identifying the first dominant query includes identifying the first dominant query from a user search history for the first user based on the first dominant query appearing in the user search history a number of times that satisfies a threshold.
12. The method of claim 1, wherein identifying the first dominant query includes:
analyzing a user search history for the first user to determine that the first user frequently submits queries that trigger answer boxes having a particular category; and identifying as the first dominant query a query that is associated with an answer box of the particular category.
13. The method of claim 1, wherein identifying the first dominant query includes:
determining that the first input is missing information needed to trigger an answer box;
obtaining the needed information from user profile data for the first user;
and generating the first dominant query from the first text input and the needed information.
14. The method of claim 13, wherein the needed information is a location of the first user or a language of the first user.
15. The method of claim 1, wherein identifying the first dominant query includes:
analyzing user profile data for the first user to determine that a particular category of answer box is relevant to the first user; and identifying as the first dominant query a query that is associated with an answer box of the particular category.
16. The method of claim 1, further comprising:
before selecting the first answer box, presenting a plurality of query suggestions to the first user and receiving data indicating that the first user has positioned a cursor over a selected query suggestion in the plurality of query suggestions; and identifying the selected query suggestion as the first dominant query.
17. The method of claim 1, further comprising receiving a plurality of query suggestions corresponding to the first text input; wherein:
presenting the first answer box includes presenting a display including the query suggestions and the first answer box.
18. The method of claim 1, wherein obtaining content for the first answer box includes:
accessing data associating triggering phrases with answer boxes; and obtaining content for the answer box associated with the dominant query in the data.
19. The method of claim 1, wherein:
the first answer box is dynamic; and obtaining content for the first answer box comprises obtaining updated content for the first answer box and formatting the updated content according to a template for the first answer box.
20. The method of claim 1, wherein:
the first answer box is static; and obtaining content for the first answer box comprises obtaining content for the static first answer box from a data store storing content for static answer boxes.
21. The method of claim 1 further comprising, while receiving the first text input, and before the first user has submitted the user text input as a search request:
identifying a second dominant query from the first text input, the second dominant query being different from the first dominant query;
obtaining content for a second answer box associated with the second dominant query; and presenting the second answer box to the first user.
22. A computer-implemented method, comprising:
while receiving a user input entered in a search engine query input field by a user, and before the user has submitted the user input as a search request:
accessing, in a data processing system, historical data, the historical data associating each of a plurality of input-answer box pairs with a respective presentation value, each input-answer box pair associating a text input with an answer box, where a text input is associated with an answer box if the answer box was presented by a search engine in response to a query beginning with an actual input matching the text input, and where the presentation value for each input-answer box pair is derived from a number of times the answer box in the pair was presented by the search engine in response to queries beginning with actual inputs matching the text input in the pair;
identifying, in the data processing system and from the historical data, one or more candidate input-answer box pairs, where the text input for each candidate pair matches the user input;
selecting, by the data processing system, a pair from the one or more candidate pairs, where the pair is selected according to the presentation value for each candidate pair;
obtaining content for the answer box in the selected pair; and presenting the answer box to the user.
23. The method of claim 22, wherein the presentation value for each input-answer box pair is the number of times the answer box in the pair was presented by the search engine in response to queries beginning with actual inputs matching the text input in the pair, divided by a total number of times queries beginning with actual inputs matching the text input in the pair were received by the search engine.
24. The method of claim 22, wherein the presentation value for each input-answer box pair is the number of times the answer box in the pair was presented by the search engine in response to queries beginning with actual inputs matching the text input in the pair, divided by a total number of times users submitted queries for one or more query suggestions for the text input in the pair.
25. The method of claim 22, further comprising receiving, for each candidate input-answer box pair, an indication of whether the candidate answer box in the pair was useful to users who submitted queries beginning with actual inputs matching the text input in the pair, wherein:
selecting the candidate answer box is further based on the received indication.
26. The method of claim 22, further comprising receiving a plurality of query suggestions for the user input, wherein:
presenting the answer box includes presenting a display including the query suggestions and the answer box.
27. The method of claim 22, wherein the one or more users is the user.
28. The method of claim 22, wherein the one or more users comprises multiple users.
29. A system, comprising:
one or more computers programmed to perform operations comprising:
while receiving a first text input entered in a search engine query input field by a first user, and before the first user has submitted the first text input as a search request:
deriving, in a data processing system, a first dominant query from the first text input;
obtaining, by the system, content for a first answer box associated with the first dominant query; and presenting the first answer box to the first user.
30. A system, comprising:
one or more computers programmed to perform operations comprising:
while receiving a user input entered in a search engine query input field by a user, and before the user has submitted the user input as a search request:
accessing, in a data processing system, historical data, the historical data associating each of a plurality of input-answer box pairs with a respective presentation value, each input-answer box pair associating a text input with an answer box, where a text input is associated with an answer box if the answer box was presented by a search engine in response to a query beginning with an actual input matching the text input, and where the presentation value for each input-answer box pair is derived from a number of times the answer box in the pair was presented by the search engine in response to queries beginning with actual inputs matching the text input in the pair;
identifying, in the data processing system and from the historical data, one or more candidate input-answer box pairs, where the text input for each candidate pair matches the user input;
selecting, by the data processing system, a pair from the one or more candidate pairs, where the pair is selected according to the presentation value for each candidate pair;
obtaining content for the answer box in the selected pair; and presenting the answer box to the user.
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