CN100583979C - Method for digital media terminal playing advertisement - Google Patents
Method for digital media terminal playing advertisement Download PDFInfo
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- CN100583979C CN100583979C CN200610062327A CN200610062327A CN100583979C CN 100583979 C CN100583979 C CN 100583979C CN 200610062327 A CN200610062327 A CN 200610062327A CN 200610062327 A CN200610062327 A CN 200610062327A CN 100583979 C CN100583979 C CN 100583979C
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Abstract
An approach of digital media terminal playing ads includes following steps: setting a XML files of describing the type of ads to be played in the digital media terminal in front of digital TV and memorizing the files into a memory unit of the digit media terminal; transferring XML files and ads content into the digital media terminal; the digital media terminal receiving XML files to identify and implement playing according to the type, playing position and displaying attribute of the ads in the relative frequency spots.
Description
Technical field
The present invention relates to a kind of digital television techniques method, in particular a kind of method by digital media terminal advertising-playing.
Background technology
Along with the extensive translation of simulated television to Digital Television, the Digital Television of prior art and set-top box have become new digital media platform, and operator or advertiser press for the propaganda operation that utilizes this platform to carry out advertisement.Though advertisement can be broadcasted by the mode of making digital television program, promptly adopt existing advertisement mode, advertising programme is provided in certain channel or buys the time spot, in order to broadcast the advertisement of oneself, but this mode ad production expense is huge, and its advertising results are not good, just win in very little audient's scope and produce advertising results.
The Digital Television of prior art is except can playing audio/video programs, can also receive multimedia messagess such as showing various pictures, literal, though this multimedia messages digital media terminal can pass through the form reception and the broadcast of webpage by the mode that realizes browser, but the problem that this mode also has media information to make, and the running status that digital media terminal must enter browser can receive and show, can not combine together with digital television program, so its commercial audience and advertising results also are affected greatly.
Therefore, prior art has the part of having much room for improvement.
Summary of the invention
The objective of the invention is to propose a kind of method of digital media terminal advertising-playing, utilize this new media termination of Digital Television and set-top box to realize playing advertising message, not only ad production is simple, and advertisement can combine audient's face of expansion advertisement with TV programme together.
Technical scheme of the present invention comprises:
A kind of method of digital media terminal advertising-playing, it may further comprise the steps:
A, the XML file of describing adline, play position and display properties that digital media terminal will play is set at digital TV front-end;
B, digital TV front-end generate XML document flow and the ad content stream of describing advertising message according to this XML file, and be multiplexed in the digital television program stream, play together with TV programme, and the XML file together with ad content one digital media terminal transmission in the same way, and is saved in the memory cell of described digital media terminal;
C, described digital media terminal are distinguished execution to the described XML file that receives, and give playing at corresponding frequency according to its adline that carries, play position and display properties.
Described method, wherein, described adline comprises the advertisement audio frequency and video fragment of start-up picture advertisement, application interface advertisement, channel banner towing, captions advertisement, program commercial; Described play position is defined in what interface or cannel broadcast or demonstration; Described display properties comprises display position, link position, demonstration size, demonstration time and videotex attribute and the attribute that Shows Picture, audio/video flow attribute.
Described method, wherein, this videotex attribute comprises content of text, font, size, color; The described attribute that Shows Picture comprises the picture link position, the coding of graphics form; Described audio/video flow attribute comprises link position, stream type, coded format.
Described method, wherein, the XML document flow of the description advertising message that described digital TV front-end broadcasts and ad content stream broadcast at a public frequency, and described digital media terminal all receives the XML document flow of describing advertising message and ad content stream when start or during operation.
Described method, wherein, the XML advertising message document flow of the description advertising message that described digital TV front-end broadcasts and ad content stream also separately broadcast at a plurality of frequencies, described digital media terminal when operation or when needs receive in real time.
Described method wherein, comprises that also renewal process is as follows:
When the advertisement renewal that front end is broadcast, whether described digital media terminal detects when start or operation automatically has new ad stream to broadcast in the network, realize the renewal of advertisement.
Described method, wherein, described digital TV front-end represents to broadcast the renewal of advertising message stream and ad content by the version number of program information table (PSI).
Described method, wherein, described renewal process also comprises:
When the front end advertising, front end is only broadcast the XML file of describing advertising message, or only broadcasts the concrete ad content of more correcting one's mistakes, or plays simultaneously.
The method of a kind of digital media terminal advertising-playing provided by the present invention owing to adopt the fusion channel be provided with and the advertisement broadcast mode of TV programme in TV-set top box, has enlarged audient's face of advertisement, has improved advertising results.
Description of drawings
What Fig. 1 represented is the XML advertisement description document content of describing advertisement in the preferred embodiment of the present invention;
Fig. 2 represents is a fragment of this embodiment of the present invention XML file of describing advertisement picture attribute;
Fig. 3 represents is a fragment of this embodiment of the present invention XML file of describing the advertisement video stream attribute;
Fig. 4 is the schematic flow sheet of the inventive method.
Embodiment
Below in conjunction with accompanying drawing, will be described in more detail each preferred embodiment of the present invention.
The method of digital media terminal advertising-playing of the present invention has utilized digital media terminals such as Digital Television and set-top box to play advertisement, the ad content that this method is play is multimedia messagess such as various pictures, literal, audio frequency and video, forms such as start-up picture that can be by digital media terminal and video, application interface, channel vertically hung scroll, captions, program commercial audio frequency and video fragment are play, and can be called as start-up picture advertisement, application interface advertisement, channel banner towing, captions advertisement, program audio frequency and video fragment respectively.
Wherein, the start-up picture advertisement of the inventive method is to play when digital media terminal is started shooting or demonstration, can play the start-up picture of band advertisement earlier when start; The application interface advertisement is to operate the advertisement of playing or showing when entering certain operation interface the user, as opens new window; And channel banner towing, captions advertisement and program commercial audio frequency and video fragment can be bound with channel program, when switching to certain program, the user plays or demonstration, therefore advertisement can combine together with TV programme and digital media terminal program, and the demonstration of advertisement does not influence watching of TV programme.
For realizing above-mentioned effect, the inventive method can be described adline, play position and the display properties that digital media terminal will be play with the XML file, and is kept in the memory cell; This adline comprises start-up picture advertisement, application interface advertisement, channel banner towing, captions advertisement, program commercial audio frequency and video fragment etc.; Play position is defined in what interface or cannel broadcast or demonstration; Display properties comprises display position, link position, demonstration size, demonstration time, the text attribute that shows comprises content of text, font, size, color, the picture attribute comprises the picture link position, the coding of graphics form, the audio/video flow attribute comprises link position (as stream ID), stream type, coded format etc.
Digital Television of the present invention or set-top box must generate XML document flow and the ad content stream of describing advertising message at digital TV front-end according to this XML file, and be multiplexed in the digital television program stream, play together with TV programme, therefore the XML file is the common language of understanding of front end and terminal, and ad data such as picture, video, literal or the like data are by the data packet transmission of promotional literature.Digital media terminal is in start or running, the XML file and the ad content of the description advertising message of broadcasting by receiving front-end, from the XML file, parse information such as the current advertisement link position that will play and display properties, and realize the broadcast of advertisement according to current running status.Because this method realized separating of ad content and advertisement display properties, ad content can transmit by normal procedure, and when only changing the display properties of advertisement, the setting that only need be modified in easily in the XML file of front end gets final product.
The XML document flow of the description advertising message that front end of the present invention broadcasts and ad content stream can broadcast at a public frequency, and digital media terminal all receives the XML document flow of describing advertising message and ad content stream when start or during operation sometime.So, when in network failure or the transmission of front end no signal, digital media terminal still can be according to the broadcast of setting of preserving and ad data stream continuation advertisement, and therefore, advertising results are obviously better than prior art.
And the XML advertising message document flow of the description advertising message that front end of the present invention broadcasts and ad content stream can also separately broadcast at a plurality of frequencies, digital media terminal of the present invention when operation or when needs can receive in real time.For example XML advertising message stream broadcasts at the start frequency, when start, just receive, the application interface ad content broadcasts at dominant frequency point, receive and show at the user interface At time of eject, the channel banner towing relevant with program, captions advertisement, program commercial audio frequency and video fragment broadcast at the relevant frequency of program, receive when the user switches to this program frequency point and show or play back.
When the advertisement renewal that front end is broadcast, digital media terminal of the present invention can detect when start or operation automatically has new ad stream to broadcast in the network, realize the renewal of advertisement, digital TV front-end also can represent to broadcast the renewal of advertising message stream and ad content with the version number of program information table (PSI).
XML advertisement description document of the present invention and ad content can also be preserved in the nonvolatile storage of digital media terminal, realize that advertisement continues to play at digital media terminal when front end is broken, at this moment when the front end advertising, front end can be according to the ad content difference that will upgrade, can only broadcast the XML file of describing advertising message, also can only broadcast the concrete ad content of more correcting one's mistakes, can also play simultaneously, thereby save bandwidth to greatest extent.When the advertisement renewal that front end is broadcast, digital media terminal can detect when start or operation automatically has new ad stream to broadcast in the network, thereby receives once more and preserve, and realizes the renewal of ad content.
XML advertisement description document of the present invention has as can be seen from Figure 1 been described two start-up picture advertisement logo1, logo2, two interface of main menu advertisement ad1, the advertisement ad5 of ad2, two channel correspondences, ad6, two text advertisements, respectively corresponding two channel 5,6 programs, what each ad content can be concrete is video or picture.Start-up picture advertisement logo1, logo2 plays according to the attribute of its XML definition when digital media terminal is started shooting or shows, interface of main menu advertisement ad1, when ad2 enters the interface of main menu operation the user, when promptly showing interface of main menu, the attribute that defines according to XML on interface of main menu is play or is shown.Ad5 plays according to the attribute of XML definition when the user switches to channel 5 or shows, is defined as video ads as ad5, then plays as a program commercial head, as is defined as vertically hung scroll, then is shown as banner towing.When the user switched to channel 5, present embodiment can also show text captions.
Same ad6 plays according to the attribute of XML definition when the user switches to channel 6 or shows.
This XML advertisement description document has also been described a global advertisement AD_id, value is 100:800, XML advertising message stream that this value is broadcasted at front end and ad content stream when a public frequency broadcasts, the stream_ID and the service_ID that can flow the advertising message stream that should frequency broadcasts and ad content.The meaning of this two data ID representative is data flow ID and the program data packets ID in the digital television broadcasting.
The display properties that XML describes comprises display position, link position, demonstration size, demonstration time, and the text attribute of demonstration comprises content of text, font, size, color, and the picture attribute comprises the picture link position, coding of graphics form etc.Start-up picture advertisement LOGO1 is a width of cloth GIF picture as can be seen from Figure 2, and display properties comprises link position, picture format, display position, demonstration size, demonstration time etc.Link position has defined a document number, can find concrete picture position by this article piece number, the picture position can be in the stream that front end is broadcast, at this moment document number can be stream_id and service ID according to the front end multiplex mode, can also be table_id (being Table I D), the Image ID of picture in can also corresponding stream number; The picture position also can be in this machine data file, and at this moment document number is with regard to corresponding this machine file ID.Why adopting ID number identification of above-mentioned file or bag, is because the data flow of digital television transfer is the form transmission with bag, can discern various data by ID number.
Start-up picture advertisement LOGO2 is a start ad stream as can be seen from Figure 3, and display properties comprises link position, stream format, stream type, play position, broadcast size, reproduction time etc.Link position has defined a document number, can find concrete ad stream position by this article piece number, this article piece number can corresponding stream_id and service ID, as present embodiment stream_id is 100, serviceID is 800, receive the corresponding ad stream that front end is broadcast by this stream_id and service ID, in ad stream when a public frequency broadcasts, this stream_id is consistent with service ID with the stream_id of the public frequency that service ID and XML describe, if inconsistent, then find the corresponding frequency that broadcasts according to this stream_id.
All right corresponding this machine file ID of this article piece number finds concrete ad stream in this machine data file.
Because the inventive method has realized separating of ad content and advertisement display properties, when only changing the display properties of advertisement, only need revise the XML file easily and get final product.Demonstration and operation that the inventive method combines together by advertisement that digital media terminal is play and TV programme and working procedure, therefore realized that the demonstration of advertisement does not influence the effect of program viewing, also enlarged audient's face of advertisement, and separating by ad content and advertisement display properties, describe adline and play attribute with XML, therefore also made things convenient for the making of advertisement, saved the cost of manufacture of advertisement, be kept in the nonvolatile storage of digital media terminal by advertisement description document and ad content, when front end upgrades in advertisement, can only upgrade the content that changes, therefore can save the network bandwidth greatly.
Should be understood that above-mentioned description at specific embodiment is comparatively detailed, can not therefore think the restriction to scope of patent protection of the present invention, scope of patent protection of the present invention should be as the criterion with claims.
Claims (8)
1, a kind of method of digital media terminal advertising-playing, it may further comprise the steps:
A, the XML file of describing adline, play position and display properties that digital media terminal will play is set at digital TV front-end;
B, digital TV front-end generate XML document flow and the ad content stream of describing advertising message according to this XML file, and be multiplexed in the digital television program stream, play together with TV programme, and the XML file together with ad content one digital media terminal transmission in the same way, and is saved in the memory cell of described digital media terminal;
C, described digital media terminal are distinguished execution to the described XML file that receives, and give playing at corresponding frequency according to its adline that carries, play position and display properties.
2, method according to claim 1 is characterized in that, described adline comprises the advertisement audio frequency and video fragment of start-up picture advertisement, application interface advertisement, channel banner towing, captions advertisement, program commercial; Described play position is defined in what interface or cannel broadcast or demonstration; Described display properties comprises display position, link position, demonstration size, demonstration time and videotex attribute and the attribute that Shows Picture, audio/video flow attribute.
3, method according to claim 2 is characterized in that, this videotex attribute comprises content of text, font, size, color; The described attribute that Shows Picture comprises the picture link position, the coding of graphics form; Described audio/video flow attribute comprises link position, stream type, coded format.
4, method according to claim 1, it is characterized in that, the XML document flow of the description advertising message that described digital TV front-end broadcasts and ad content stream broadcast at a public frequency, and described digital media terminal all receives the XML document flow of describing advertising message and ad content stream when start or during operation.
5, method according to claim 1, it is characterized in that, the XML advertising message document flow of the description advertising message that described digital TV front-end broadcasts and ad content stream also separately broadcast at a plurality of frequencies, described digital media terminal when operation or when needs receive in real time.
6, method according to claim 1 is characterized in that, comprises that also renewal process is as follows:
When the advertisement renewal that front end is broadcast, whether described digital media terminal detects when start or operation automatically has new ad stream to broadcast in the network, realize the renewal of advertisement.
7, method according to claim 6 is characterized in that, described digital TV front-end represents to broadcast the renewal of advertising message stream and ad content by the version number of program information table (PSI).
8, according to claim 6 or 7 described methods, it is characterized in that described renewal process also comprises:
When the front end advertising, front end is only broadcast the XML file of describing advertising message, or only broadcasts the concrete ad content of more correcting one's mistakes, or plays simultaneously.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200610062327A CN100583979C (en) | 2006-08-23 | 2006-08-23 | Method for digital media terminal playing advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN200610062327A CN100583979C (en) | 2006-08-23 | 2006-08-23 | Method for digital media terminal playing advertisement |
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| CN1937754A CN1937754A (en) | 2007-03-28 |
| CN100583979C true CN100583979C (en) | 2010-01-20 |
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| CN200610062327A Expired - Fee Related CN100583979C (en) | 2006-08-23 | 2006-08-23 | Method for digital media terminal playing advertisement |
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Families Citing this family (21)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101472160B (en) * | 2007-12-27 | 2010-07-28 | 深圳创维数字技术股份有限公司 | Method and system for providing personalized service content for television user |
| CN101656755B (en) * | 2008-08-22 | 2015-07-08 | 华为技术有限公司 | Method and device for transmitting and broadcasting advertising programs |
| CN101527783B (en) * | 2008-12-25 | 2014-03-12 | 深圳市同洲电子股份有限公司 | Method and system for acquiring interface data and digital TV receiving terminal |
| CN101697585A (en) * | 2009-09-11 | 2010-04-21 | 青岛海信电器股份有限公司 | Advertisement television and television advertisement-playing method |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
| CN101887667A (en) * | 2010-07-01 | 2010-11-17 | 广州市汶霖信息科技有限公司 | Method for automatically playing advertisements by electronic digital display device and digital photo frame thereof |
| CN102223568B (en) * | 2011-06-03 | 2013-09-04 | 深圳创维数字技术股份有限公司 | System and method for playing advertisement |
| CN102413363B (en) * | 2011-12-02 | 2015-06-03 | 深圳市龙视传媒有限公司 | Method, device and system for broadcasting one-way video advertisement |
| CN103186655A (en) * | 2011-12-31 | 2013-07-03 | 北大方正集团有限公司 | Processing method and device for layout file |
| CN102611923B (en) * | 2012-02-23 | 2014-11-26 | 深圳市酷开网络科技有限公司 | Method and system for information acquisition during television starting |
| CN103152609A (en) * | 2013-01-30 | 2013-06-12 | 深圳市同洲电子股份有限公司 | Data file playing method and related equipment and system |
| CN103618916A (en) * | 2013-11-13 | 2014-03-05 | 四川长虹电器股份有限公司 | Internet video playing method based on smart television terminal |
| CN103826150B (en) * | 2014-02-27 | 2017-08-11 | 四川金网通电子科技有限公司 | The set top box ad system and its method of a kind of Region control |
| CN104038815A (en) * | 2014-05-26 | 2014-09-10 | 四川长虹电器股份有限公司 | Method for display advertising of digital set-top box |
| CN104301791A (en) * | 2014-10-28 | 2015-01-21 | 四川金网通电子科技有限公司 | Method for optimizing starting advertisements of set top box |
| CN104796776B (en) * | 2015-03-20 | 2019-03-15 | 四川长虹电器股份有限公司 | The method of digital TV terminal update advertising pictures |
| CN106791940B (en) * | 2016-12-21 | 2020-02-14 | 北京四达时代软件技术股份有限公司 | Advertisement content display method and system |
| CN108833953B (en) * | 2018-07-10 | 2022-03-11 | 深圳市茁壮网络股份有限公司 | Method and device for acquiring advertisement data |
| CN109525871A (en) * | 2018-11-27 | 2019-03-26 | 深圳创维数字技术有限公司 | Obtain method, set-top box and the storage medium of advertisement code stream |
| CN111586471A (en) * | 2019-02-19 | 2020-08-25 | 深圳市茁壮网络股份有限公司 | Advertisement playing control method and device |
| CN112040290B (en) * | 2020-09-11 | 2022-12-06 | 北京奇艺世纪科技有限公司 | Multimedia playing method, device, equipment and system |
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- 2006-08-23 CN CN200610062327A patent/CN100583979C/en not_active Expired - Fee Related
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