CN101083545A - System and method for publishing information in chat room - Google Patents
System and method for publishing information in chat room Download PDFInfo
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- CN101083545A CN101083545A CNA2007100761322A CN200710076132A CN101083545A CN 101083545 A CN101083545 A CN 101083545A CN A2007100761322 A CNA2007100761322 A CN A2007100761322A CN 200710076132 A CN200710076132 A CN 200710076132A CN 101083545 A CN101083545 A CN 101083545A
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Abstract
The invention discloses chat-room information releasing system. It includes ad system server, chart-room service server, and ad positioning releasing server. The chart-room system includes information sending unit and releasing unit. The ad positioning releasing server includes information analyzing unit and ad extracting unit. The invention also supplies the corresponding method. And it can increase ad releasing accuracy and efficiency.
Description
Technical field
The present invention relates to the internet data processing technology field, more particularly, relate to a kind of system and method that in the chatroom, releases news.
Background technology
Along with Internet development, the chatroom exchanges facility, links up immediately with it, becomes the network user and uses the most frequent network application.Most chatroom internet usage relay chat (IRC) agreements are to realize the mutual of client-server and client-client.In the chatroom, except that the exchange Word message, also can use contents such as sound, image.
Usually, most of chatrooms all have a theme, and the participant of chatroom links up and makes friends around this theme.Therefore, the participant of a certain chatroom generally has identical point of interest or focus.
Internet advertising substitutes as conventional ads, have towards user scope wide, push more accurate and effective characteristics.A part of the professional core of Internet advertising is that throw in the advertisement location, when promptly determines, what place, how to push which type of ad content and give the user, makes and the more targeted and purpose of advertisement improves the effect of publicity of advertisement.
Existing chat chamber advertisement system is that advertising message is distributed in the chatroom usually with the random fashion, and above-mentioned advertising message is presented in the advertisement bar and chat room system broadcasting of chatroom.
The advertisement of the input unconcerned useless advertisement of user often because the distribution of advertising message is artificial decision, is not therefore thrown in by above-mentioned chat chamber advertisement system at chatroom user's demand.Because advertisement is useless, more may cause normal interchange of user brought certain interference, influence normal chat chamber function.In addition, the issue of these advertisements is static, needs manually to adjust, and realizes that cost is higher.
The patent No. is that " CN01104905.7 ", name are called the Chinese patent of " system of dynamic collecting informations and targeted ads and technology in the based on network model ", disclose a kind of with chat room members identity logging in chat room and obtain multidate information in the chatroom, from above-mentioned multidate information, sum up and obtain " point of interest ", and send the mode of chat content with chat room members, return the information relevant to all clients of chatroom, for example advertisement etc. with " point of interest ".Yet the ad system of this patent is not owing to combine with the chatroom, ad system only can carry out advertisement putting with domestic consumer's identity in the chatroom, therefore the advertisement of the client terminal playing at all member places is all identical in the same chatroom, can't throw in different advertisements to the client at the different members place in the chatroom.
Summary of the invention
The technical problem to be solved in the present invention is, at the above-mentioned defective that can't throw in different advertisements at the different members in the chatroom, provides a kind of system and method that releases news in the chatroom.
The technical scheme that the present invention solves the problems of the technologies described above is, a kind of system that releases news in the chatroom is provided, comprise advertising system server and chat room system server, also comprise respectively and throw in server with the advertisement location that described advertising system server is connected with the chat room system server, wherein:
Described chat room system comprises:
Information transmitting unit is used for when the user signs in to the chatroom by chatting room client terminal, and user profile and chatroom information are sent to described advertisement location input server;
The information release unit is used to send a message to the chatting room client terminal at user place;
Described advertisement location is thrown in server and is comprised:
The information analysis unit is used to analyze user profile and the chatroom information acquisition theme that described information transmitting unit sends, the corresponding theme of one of them user profile and chatroom information sets;
The advertisement extraction unit is used for the advertisement from advertising system server search coupling of the theme that obtains according to described information analysis element analysis, and the advertisement of coupling is sent to corresponding chatting room client terminal by described information release unit.
In a kind of system that in the chatroom, releases news of the present invention, described information transmitting unit comprises that static information sends subelement, is used for when the user enters the chatroom chatroom static information and user's static information being sent to described information analysis unit.
In a kind of system that releases news in the chatroom of the present invention, described chatroom static information comprises the theme of chatroom at least; Described user's static information comprises user's identifying data and/or region data at least.
In a kind of system that in the chatroom, releases news of the present invention, described information transmitting unit comprises that multidate information sends subelement, is used for regularly the user being sent to described information analysis unit at the user's of chatroom multidate information after the user enters the chatroom.
In a kind of system that in the chatroom, releases news of the present invention, described multidate information comprise at least the user interactions object information and with the exchange of information of each interactive object.
The present invention also provides a kind of method that releases news in the chatroom, may further comprise the steps:
(a) after entering the chatroom by chatting room client terminal, the user sends user profile and chatroom information;
(b) described user profile of analysis and the described user's of chatroom information acquisition theme, the corresponding theme of one of them user profile and chatroom information sets;
(c) according to of the advertisement of the described theme that obtains from advertising system server search coupling;
(d) advertisement of described coupling is sent to the chatting room client terminal at described user place by the chatroom.
In a kind of method that releases news in the chatroom of the present invention, described step (a) further comprises:
(a1) when entering the chatroom, the user sends chatroom static information and user's static information;
(a2) timed sending user multidate information after the user enters the chatroom.
In a kind of method that releases news in the chatroom of the present invention, described chatroom static information comprises the theme of chatroom at least; Described user's static information comprises user's identifying data and/or region data at least.
In a kind of method that in the chatroom, releases news of the present invention, described multidate information comprise at least the user interactions object information and with the exchange of information of each interactive object.
A kind of system and method that in the chatroom, releases news of the present invention, by analyzing each user profile and the chatroom information acquisition advertising theme in the chatroom respectively, and the acquisition advertisement relevant from advertising system server with above-mentioned advertising theme, render to the chatting room client terminal at each user place, chatroom, improved the accuracy and the validity of advertisement putting.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples, in the accompanying drawing:
Fig. 1 is the structural representation of a kind of system embodiment that releases news in the chatroom of the present invention;
Fig. 2 is the detailed structure schematic diagram that server, chat room system server and advertising system server are thrown in the advertisement location among Fig. 1;
Fig. 3 is the detailed structure schematic diagram of information transmitting unit among Fig. 2;
Fig. 4 is the flow chart of a kind of method embodiment that releases news in the chatroom of the present invention.
Embodiment
The present invention is in conjunction with chat room system and advertisement delivery system, enter area information of the static informations such as theme of chatroom, topic keyword/AC mode that the chatroom user exchanges content, topic keyword/AC mode/user that each user exchanges content etc. according to the user, advertising message in the effective match advertisements jettison system, to give the chatting room client terminal at user place with user-dependent advertisement pushing, realize the accuracy and the validity of advertisement pushing.
As shown in Figure 1 and Figure 2, be the structural representation of a kind of system embodiment that in the chatroom, releases news of the present invention.This system comprises chat room system server 12, advertisement location input server 13 and the advertising system server 14 that connects successively.At a plurality of chatting room client terminals 11, user's (being the chatroom participant) can use a computer, portable terminal or other terminal sign in to chat room system server 12 by network 10, participates in chat thereby enter the chatroom.Wherein, chatting room client terminal 11 is identical with existing chatting room client terminal, can be PC, portable terminal or other terminal that web browser and plug-in unit have been installed.
Chat room system server 12 is used to safeguard a platform (being the chatroom) that the participant is mutual, other participants that it sends to the chatroom with the static information and the exchange of information of participant's transmission.In the present embodiment, chat room system server 12 comprises information transmitting unit 121 and information release unit 122.
Wherein information transmitting unit 121 is used for after the user signs in to chat room system server 12 by chatting room client terminal 11, chatroom information and this user's personal information is sent to the advertisement location throw in server 13.Information release unit 122 is used for the various types of messages in the chatroom is sent to the chatting room client terminal 11 at each user place, and above-mentioned various types of messages comprises exchange of information between the user and system's notice information of chatroom etc.Above-mentioned various types of messages can be published in the chat window of chatting room client terminal, also can be published on (for example title bar etc.) on the browser, perhaps is published on the specific region in the browser.
The advertisement location is thrown in server 13 and is used for the particular advertisement of advertising system server 14 is rendered to specific chatting room client terminal 11.In the present embodiment, advertisement location input server 13 comprises information analysis unit 131 and advertisement extraction unit 132.
As shown in Figure 3, in an embodiment of above-mentioned information transmitting unit 121, this information transmitting unit 121 includes static information and sends subelement 123 and multidate information transmission subelement 124.
Wherein static information sends subelement 123 and is used for when user's login enters the chatroom, the static information of chatroom static information and individual subscriber is sent to described advertisement location throw in server.Above-mentioned chatroom static information for example can be the theme of chatroom, the number of users of chatroom, user's average operating time, the number of times etc. of making a speech; The static information of individual subscriber is user's identifying data (age, sex etc.), region data and historical record etc. for example.
Multidate information sends subelement 124 and is used for after the user enters the chatroom multidate information of user in the chatroom being sent to advertisement location input server 13.In the present embodiment, multidate information sends subelement 124 and every a set time (can set as required) multidate information in the previous time period is sent to information analysis unit 131.Above-mentioned multidate information comprise the user interactive object (chat object), user and each interactive object exchange content etc.
In the present embodiment, the chatroom static information that receives when information analysis unit 131 is at first logined the user and the static information of individual subscriber are temporary to storage device, and when receiving multidate information multidate information and static information are analyzed the acquisition theme together.For example, information analysis unit 131 extracts the keyword in multidate information and the static information simultaneously, and carries out subject analysis according to the keyword that extracts.Certainly, information analysis unit 131 can be multidate information and with keyword in the static information different weights is set, and carries out subject analysis according to weights.Because multidate information regularly upgrades, therefore also upgrade every regular time with the advertisement of theme coupling.
Said system is when specific implementation, and server 13 is thrown in the advertisement location can be positioned at same physical equipment with chat room system server 12, and server 13 is thrown in the advertisement location can be positioned at same physical equipment with advertising system server 14.
As shown in Figure 4, be the flow chart of a kind of method embodiment that in the chatroom, releases news of the present invention.This method specifically may further comprise the steps:
Step S41: sign in to by chatting room client terminal 11 after chat room system server 12 enters the chatroom the user, send chatroom information and userspersonal information.
This step can comprise the steps: when specific implementation
1. sign in to chat room system server 12 when entering the chatroom the user by chatting room client terminal 11, the chat room system server sends the chatroom static information, and wherein above-mentioned chatroom static information for example can be the theme of chatroom, the number of users of chatroom, user's average operating time, the number of times etc. of making a speech; The static information of individual subscriber is user's identifying data (age, sex etc.), region data and historical record etc. for example.
2. after the user enters the chatroom, regularly send user's multidate information.Above-mentioned multidate information comprise the user interactive object (chat object), user and each interactive object exchange content etc.
Step S42: receive userspersonal information and chatroom information that chat room system server 12 sends, and analyze above-mentioned information acquisition theme, the corresponding theme of one of them user profile and chatroom information sets.In this step, each user's above-mentioned information is carried out keyword excavate, and obtain this user's theme according to the result that keyword excavates.
When above-mentioned information comprises chatroom static information, user's static information and user's multidate information, the chatroom static information that receives when at first the user being logined and the static information of individual subscriber are temporary to storage device, and when receiving multidate information multidate information and static information are analyzed the theme of this user of acquisition in current slot together.For example, extract the keyword in multidate information and the static information simultaneously, and carry out subject analysis according to the keyword that extracts.
Step S43: according to the user's theme that obtains among the step S42, from advertising system server 14, search for the advertisement of coupling, and the advertisement and the corresponding user ID of coupling sent to chat room system server 12.In this step, adopt the keyword coupling between user's theme and the advertising theme.
Step S44: the chatting room client terminal 11 that the advertisement of coupling is sent to above-mentioned user ID correspondence by chat room system.
In said method, when the information of chat room system server 12 transmissions comprises chatroom static information, user's static information and user's multidate information, step S42,43,44 carried out once every a regular time, thereby the advertisement of chatting room client terminal 11 is regularly upgraded with user's chat content, has strengthened advertising results.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (9)
1, a kind of system that in the chatroom, releases news, comprise advertising system server and chat room system server, it is characterized in that, also comprise respectively and throw in server with the advertisement location that described advertising system server is connected with the chat room system server, wherein:
Described chat room system comprises:
Information transmitting unit is used for when the user signs in to the chatroom by chatting room client terminal, and user profile and chatroom information are sent to described advertisement location input server;
The information release unit is used to send a message to the chatting room client terminal at user place;
Described advertisement location is thrown in server and is comprised:
The information analysis unit is used to analyze user profile and the chatroom information acquisition theme that described information transmitting unit sends, the corresponding theme of one of them user profile and chatroom information sets;
The advertisement extraction unit is used for the advertisement from advertising system server search coupling of the theme that obtains according to described information analysis element analysis, and the advertisement of coupling is sent to corresponding chatting room client terminal by described information release unit.
2, a kind of system that in the chatroom, releases news according to claim 1, it is characterized in that, described information transmitting unit comprises that static information sends subelement, is used for when the user enters the chatroom chatroom static information and user's static information being sent to described information analysis unit.
3, a kind of system that releases news in the chatroom according to claim 2 is characterized in that, described chatroom static information comprises the theme of chatroom at least; Described user's static information comprises user's identifying data and/or region data at least.
4, according to claim 1 and 2 described a kind of systems that in the chatroom, release news, it is characterized in that, described information transmitting unit comprises that multidate information sends subelement, is used for regularly the user being sent to described information analysis unit at the user's of chatroom multidate information after the user enters the chatroom.
5, a kind of system that releases news in the chatroom according to claim 4 is characterized in that, described multidate information comprise at least the user interactions object information and with the exchange of information of each interactive object.
6, a kind of method that releases news in the chatroom is characterized in that, may further comprise the steps:
(a) after entering the chatroom by chatting room client terminal, the user sends user profile and chatroom information;
(b) analyze described user profile and chatroom information, obtain described user's theme, the corresponding theme of one of them user profile and chatroom information sets;
(c) according to of the advertisement of the described theme that obtains from advertising system server search coupling;
(d) advertisement of described coupling is sent to the chatting room client terminal at described user place by the chatroom.
7, a kind of method that releases news in the chatroom according to claim 6 is characterized in that, described step (a) further comprises:
(a1) when entering the chatroom, the user sends chatroom static information and user's static information;
(a2) timed sending user multidate information after the user enters the chatroom.
8, a kind of method that releases news in the chatroom according to claim 7 is characterized in that, described chatroom static information comprises the theme of chatroom at least; Described user's static information comprises user's identifying data and/or region data at least.
9, a kind of method that releases news in the chatroom according to claim 6 is characterized in that, described multidate information comprise at least the user interactions object information and with the exchange of information of each interactive object.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100761322A CN101083545A (en) | 2007-06-26 | 2007-06-26 | System and method for publishing information in chat room |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100761322A CN101083545A (en) | 2007-06-26 | 2007-06-26 | System and method for publishing information in chat room |
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| CN101083545A true CN101083545A (en) | 2007-12-05 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007100761322A Pending CN101083545A (en) | 2007-06-26 | 2007-06-26 | System and method for publishing information in chat room |
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| CN (1) | CN101083545A (en) |
Cited By (11)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN102067104A (en) * | 2008-06-18 | 2011-05-18 | 高通股份有限公司 | Persistent personal messaging in a distributed system |
| CN102404239A (en) * | 2010-09-08 | 2012-04-04 | 腾讯科技（深圳）有限公司 | Method and system for providing broadcast messages in microblogs |
| CN102420841A (en) * | 2010-09-28 | 2012-04-18 | 联想(北京)有限公司 | Server, terminal and method for providing service by server |
| CN102694662A (en) * | 2011-03-24 | 2012-09-26 | 腾讯科技（深圳）有限公司 | Network service push system and method thereof |
| CN102761496A (en) * | 2011-04-29 | 2012-10-31 | 阿里巴巴集团控股有限公司 | Community information issuing method, device and system for network communities |
| CN102882765A (en) * | 2012-09-03 | 2013-01-16 | 常州嘴馋了信息科技有限公司 | Webpage chat room system |
| CN103108017A (en) * | 2011-11-10 | 2013-05-15 | 北京千橡网景科技发展有限公司 | Method and device for transmitting content |
| WO2013131335A1 (en) * | 2012-03-06 | 2013-09-12 | 百度在线网络技术（北京）有限公司 | Method and device for issuing information in a network community |
| US9787789B2 (en) | 2013-01-16 | 2017-10-10 | Alibaba Group Holding Limited | Method, device and system for pushing information |
| CN108390815A (en) * | 2018-01-19 | 2018-08-10 | 广东欧珀移动通信有限公司 | Advertisement sending method, device, server and storage medium |
| CN110545233A (en) * | 2019-08-09 | 2019-12-06 | 五八有限公司 | information pushing method and device, electronic equipment and storage medium |
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2007
- 2007-06-26 CN CNA2007100761322A patent/CN101083545A/en active Pending
Cited By (21)
| Publication number | Priority date | Publication date | Assignee | Title |
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| US8930531B2 (en) | 2008-06-18 | 2015-01-06 | Qualcomm Incorporated | Persistent personal messaging in a distributed system |
| CN106789569B (en) * | 2008-06-18 | 2020-10-30 | 高通股份有限公司 | Persistent personal messaging in distributed systems |
| CN106789569A (en) * | 2008-06-18 | 2017-05-31 | 高通股份有限公司 | Lasting personal messages transmitting-receiving in distributed system |
| CN102067104A (en) * | 2008-06-18 | 2011-05-18 | 高通股份有限公司 | Persistent personal messaging in a distributed system |
| CN102404239A (en) * | 2010-09-08 | 2012-04-04 | 腾讯科技（深圳）有限公司 | Method and system for providing broadcast messages in microblogs |
| CN102404239B (en) * | 2010-09-08 | 2015-11-25 | 腾讯科技（深圳）有限公司 | A kind of for providing the method and system of broadcast in microblogging |
| CN102420841A (en) * | 2010-09-28 | 2012-04-18 | 联想(北京)有限公司 | Server, terminal and method for providing service by server |
| CN102420841B (en) * | 2010-09-28 | 2015-06-03 | 联想(北京)有限公司 | Server, terminal and method for providing service by server |
| CN102694662A (en) * | 2011-03-24 | 2012-09-26 | 腾讯科技（深圳）有限公司 | Network service push system and method thereof |
| CN102694662B (en) * | 2011-03-24 | 2016-08-03 | 腾讯科技（深圳）有限公司 | Network service supplying system and method |
| CN102761496B (en) * | 2011-04-29 | 2016-02-24 | 阿里巴巴集团控股有限公司 | A kind of residual district information publication method of Web Community, Apparatus and system |
| CN102761496A (en) * | 2011-04-29 | 2012-10-31 | 阿里巴巴集团控股有限公司 | Community information issuing method, device and system for network communities |
| CN103108017A (en) * | 2011-11-10 | 2013-05-15 | 北京千橡网景科技发展有限公司 | Method and device for transmitting content |
| WO2013131335A1 (en) * | 2012-03-06 | 2013-09-12 | 百度在线网络技术（北京）有限公司 | Method and device for issuing information in a network community |
| CN103312584B (en) * | 2012-03-06 | 2019-03-19 | 百度在线网络技术（北京）有限公司 | A kind of method and apparatus to release news in Web Community |
| CN102882765A (en) * | 2012-09-03 | 2013-01-16 | 常州嘴馋了信息科技有限公司 | Webpage chat room system |
| US10419565B2 (en) | 2013-01-16 | 2019-09-17 | Alibaba Group Holding Limited | Method, device and system for pushing information |
| US9787789B2 (en) | 2013-01-16 | 2017-10-10 | Alibaba Group Holding Limited | Method, device and system for pushing information |
| CN108390815A (en) * | 2018-01-19 | 2018-08-10 | 广东欧珀移动通信有限公司 | Advertisement sending method, device, server and storage medium |
| CN110545233A (en) * | 2019-08-09 | 2019-12-06 | 五八有限公司 | information pushing method and device, electronic equipment and storage medium |
| CN110545233B (en) * | 2019-08-09 | 2022-03-04 | 五八有限公司 | Information pushing method and device, electronic equipment and storage medium |
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Open date: 20071205 |