CN101286253A - Interactive video frequency advertisement issue terminal and working method possessing on-line payment function - Google Patents
Interactive video frequency advertisement issue terminal and working method possessing on-line payment function Download PDFInfo
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- CN101286253A CN101286253A CNA2008101007695A CN200810100769A CN101286253A CN 101286253 A CN101286253 A CN 101286253A CN A2008101007695 A CNA2008101007695 A CN A2008101007695A CN 200810100769 A CN200810100769 A CN 200810100769A CN 101286253 A CN101286253 A CN 101286253A
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Abstract
The invention discloses an interactive video advertisement issuing terminal provided with on-line paying function, comprising a main control module, an advertisement video playing module, an advertisement storing module, a paying/interactive module and a communication module. The main control module is respectively connected with the advertisement video playing module, advertisement video storing module, paying/interactive module and communication module, and controls the work of each sub-module. The paying / interactive module is connected with the communication module and communicates through the communication module with a payment certifying system to realize the electronic on-line payment. The invention adds the paying / interactive module on the basis of the traditional video advertisement terminal to lead the one-way advertisement playing terminal to be provided with the two-way interactive function, in particular the timely paying capability according to the advertised products so as to lead the video advertisement terminal to become a POS terminal with business transaction functions. The forms of payment allow bankcard paying, biological feature identification paying and mobile paying which adopts NFC technique, etc.
Description
Technical field
The present invention relates to a kind of online transaction function that has, and can realize the video frequency advertisement issue terminal of information interaction, the modes of payments that relates to has modes such as bank card payment, the payment of living body biological feature and mobile terminal payment.The invention still further relates to the method for work of this terminal.
Background technology
Along with the development of network technology, commerce, financial circles, significant variation also takes place in the idea that is accompanied by the consumer.It is general day by day that the user uses bank card to carry out transaction payment, is mainly used in management places such as market, supermarket, brand shop.Also can finish payments of fees such as daily water, electricity, gas, phone and mobile phone by the Possum that is placed on business hall.
Be not only bank card payment,, adopt the technology of living body biological feature payment to occur,, conclude the business as the living body biological features such as iris that adopt fingerprint, eyes voucher as payment along with technical development.
Simultaneously, portable terminal adopts NFC near-field communication technology to pay and becomes a reality.For example, the 6131i mobile phone that Nokia produces possesses the NFC payment function, realizes " brush mobile phone " by bus on the bus of Guangzhou.
Because commercial particularly the demand of video ads rolls up to advertisement, simultaneously, in order to fill up people's the boring time, video ads terminal emerge in multitude.In escalator, building, in the sales field, be flooded with the advertisement display terminal everywhere, ceaselessly playing video advertisement.People can watch these advertisements to dismiss the boring time, simultaneously, for interested product in the advertisement, but do not have convenient mode to buy.Phone in the advertisement and other contact methods are not usually also remembered, just play next advertisement, if video playback such as continuation are circulated again into this advertisement, client is not free and patient; And, after client leaves, usually can lose the impulsion of purchase, perhaps, remove to buy other substitute products.For the production firm of advertised product, very expectation excites client's desire to purchase (as buying the concert admission ticket) by the advertisement broadcast of (not containing the advertisement of only propagating brand and public good), takes the purchase action at once.But existing video ads terminal lacks the present deal function.Business opportunity has just been wasted in vain.
During ad playing in the TV that family uses, spectators find to have own interested product, also can buy immediately, main now employing telephone ordering simultaneously, is usually adopted and is cashed on delivery, that is, goods then can only cash payment, can not adopt bank card to pay.If the deliveryman holds financial handheld POS, client worries the authenticity of transaction terminal, and fearness card number and password are all stolen by dummy terminal.Therefore, from the angle of playing advertisements, the televisor of playing advertisements can be thought in the period of playing advertisements be exactly the video ads terminal in fact, the televisor of particularly playing the TV shopping program is exactly typical advertisement terminal.Therefore, the present invention is suitable equally to domestic television set.
Summary of the invention
It is the technical matters that existing video ads terminal can't realize pay down function and shortage interaction capabilities that the present invention will solve, by on existing video ads terminal-based, increasing payment module and mutual man-machine interface, pay down and interactive function have successfully been realized.In addition, the present invention also provides the method for work of this interactive video frequency advertisement issue terminal.
Interactive video frequency advertisement issue terminal with on-line payment function of the present invention, comprise the advertisement video memory module that advertisement video playing module and stored video data are used to play, it is characterized in that: further comprising the main control module, payment/interactive module and communication module, described main control module respectively with the advertisement video playing module, the advertisement video memory module, payment/interactive module and communication module connect each submodule work of also controlling, and payment/interactive module is connected with communication module and by the communication module realization electronics on-line payment of communicating by letter with payment authentication system.
Above-mentioned payment/interactive module can be a bank card accepting terminal module, or living things feature recognition payment terminal module, it also can be near-field communication payment terminal module, wherein bank card accepting terminal module is connected with Unionpay POS center by network, and bio-identification payment terminal module and near-field communication payment terminal module then need to communicate to connect with payment authentication system.
Communication module can also be connected with the advertisement video memory module, and the advertisement video memory module is upgraded video data by communication module.Perhaps directly adopt traditional USB flash disk, portable hard drive artificial regeneration mode.
In addition, payment/interactive module is connected transmission statistical effect data by communication module with advertiser or manufacturer data center.
The method of work of above-mentioned interactive video frequency advertisement issue terminal is: at first, every section advertisement of storing in the advertisement video memory module all has corresponding with it unique coding and comprises the information relevant with this ad content; When the advertisement video playing module is play this advertisement to the public, there is the public to conclude the business by the man-machine interface of payment/interactive module at the product of this advertisement, payment/interactive module then realizes the electronics on-line payment by communication module and bank.
Above-mentioned payment/interactive module can be bank card accepting terminal module, living things feature recognition payment terminal module or near-field communication payment terminal module.
When payment/interactive module is bank card accepting terminal module, this bank card accepting terminal module is by unique coding of advertisement, obtain the product information that the user need conclude the business, show relevant product information in the bank card accepting terminal, the user holds bank card and swipes the card in corresponding accepting terminal, finish transaction by reciprocal process, bank card accepting terminal module connects the various handling procedures of finishing delivery operation by wired or wireless mode with bank POS settlement center.
When payment/interactive module is living things feature recognition payment terminal module, this living things feature recognition payment terminal module is by unique coding of advertisement, obtain the product information that the user need conclude the business, on video ads terminal or special-purpose attached display, show relevant product information, the biological characteristic that living things feature recognition payment terminal module is obtained the user is as the foundation of payment, and realizes being connected with payment authentication system by wired or wireless mode and also finally finish delivery operation.
When payment/interactive module is near-field communication payment terminal module, when the close near-field communication payment terminal module of exterior read-write equipment, the main control module sends to read-write equipment with the coding and the relevant information of the advertisement of broadcast, the people who holds read-write equipment can carry out the information inquiry of product detail specifications, order and other related services by modes such as note, phone, internet logins at once according to the information that obtains, also can realize payment immediately, comprise small amount payment and realize the wholesale payment by the payment authentication system authentication by the input user cipher.
Advantage of the present invention is to increase the payment interactive module on conventional video advertisement terminal, make the advertisement terminal of unidirectional broadcast mode become terminal with two-way interactive function, particularly has the ability of carrying out pay down according to advertised product, the point of sales terminal (POS) that the video ads terminal is become have trading function.Payment module comprises bank card payment, living things feature recognition payment and adopts the forms of expression such as mobile payment of NFC technology.Special in each video ads coding, make and paying and when mutual, payment object and mutual content are pointed to clear and definite.With conventional video advertisement terminal and the combination of Zhi Fuyu interactive function module, become novel video ads terminal.
Four, description of drawings
Fig. 1 is a theory diagram of the present invention.
Fig. 2 is the hardware configuration synoptic diagram of one embodiment of the invention.
Five, embodiment
As shown in Figure 1, interactive video frequency advertisement issue terminal with on-line payment function of the present invention, comprise main control module, advertisement video playing module, advertisement video memory module, payment/interactive module and communication module, described main control module is connected with advertisement video playing module, advertisement video memory module, payment/interactive module and communication module respectively and controls each submodule work, and payment/interactive module is connected with communication module and communicates by letter with payment authentication system by communication module and realizes the electronics on-line payment.
Fig. 2 releases with the rich core electron technology company limited in Nanjing, is the interactive video frequency advertisement issue terminal with on-line payment function of core design with the SEP3203ARM processor.
As shown in the figure, this figure dividing mode is from the logical perspective of summary of the invention, and mainly considers the rationality of physical configuration.Share by payment/interactive module and advertisement video memory module as communication module, realize that remote payment authentication, advertisement video are downloaded and statistical information such as uploads at function.
The characteristics and the specification of present embodiment are:
1, payment function adopts the bank card payment terminal to realize,
2, interactive function is realized by LCD on the bank card payment terminal and keyboard,
3, the bank card payment terminal realized with being connected by wireless network of Unionpay POS center, and this example adopts GPRS communication, does not adopt common telephone wire,
4, ad content or video data adopt GPRS communication by the wireless network remote download in this example, because the network speed problem generally can be carried out low volume data and be upgraded; After 3G releases, as long as the GPRS communication module is replaced with the 3G communication module, then can adopt wireless network to upgrade video data, even the different ad content of real-time play,
5, ad content or video data can pass through USB flash disk or SD card or mmc card renewal,
6, the ad storage space is the 1G space, can expand as required,
7, the video playback module adopts 800X600 TFT LCD,
General advertisement video playback terminal is divided into three kinds according to the update mode of advertisement video, one, advertisement video is stored in the interior storer of terminal, manual type is passed through in the renewal of advertisement video, such as, as transmission medium, upgrade the content in the advertisement video terminal by portable hard drive or high capacity U disc; Its two, by the advertisement video in the wired or wireless mode updated stored device; Its three, carry out real-time play or directly from the webserver, obtain the advertisement video media stream in real time and play with broadcast mode, terminal is not stored, or only makes the usefulness of buffer memory for improving play quality.
The reason that the present invention increases communication module at first is the authentication to user profile, and concrete condition is, the bank card accepting terminal realizes that payment need submit bank's card number, user cipher to Unionpay POS center, and confirmation of receipt information; The living things feature recognition payment terminal needs authentication center to authenticate, and confirms user's biological characteristic.Secondly, for three kinds of modes of payments, comprise NFC (Near Field Communication, i.e. near field communication (NFC)) payment interior, payment information can be real-time transmitted to advertiser or manufacturer by communication module.At last, advertisement video upgrades and also can realize by communication module.
Because characteristics of the present invention, the advertisement video memory module all is suitable for for the different update mode, no matter promptly adopt manual type renewal or wire-wireless communication mode to upgrade, the advertisement video of renewal and coding all are stored in the advertisement video memory module.Broadcast mode or the advertisement of network flow-medium real-time play, still need to store play with in progress advertisement coding and relevant information, relevant information can be the simple declaration of advertisement etc.
Payment and interactive module are emphasis of the present invention, and the modes of payments is supported the payment of bank card accepting terminal, living things feature recognition payment and NFC payment.Three kinds of modes of payments can be applied in the advertisement video terminal applies under the different situations.Payment and interactive module and advertisement video terminal are not independently, at first, need the product of transaction or payment to obtain from the coding of advertisement video, and coding leave in the advertisement video memory module; Its two, transaction or payment need be communicated by letter with authentication center, therefore payment and interactive module need be carried out data double-way with communication module and transmitted.
The advertisement video playing module is used for playing the video ads of having encoded of storing or being buffered in memory module.
Principle of work of the present invention is in existing advertisement video terminal, increase payment and interactive module, simultaneously, utilize information such as institute's advertisement video coding (as playing order) with ad content with payment with combine alternately, realize at once transaction payment and man-machine interaction.
This video ads terminal that the present invention proposes on the basis that possesses existing video ads terminal, has increased the transaction payment module.And the transaction payment module can be divided into bank card accepting terminal module, living things feature recognition payment terminal module and near-field communication payment terminal module according to technical classification.(pay special attention to, for IPTV, if process of exchange is all finished, do not belong to the present invention on network, basic comprising of the present invention is video terminal+payment module.)
The video ads terminal increases bank card accepting terminal module, owing to after client swipes the card, need the input password, be very inconvenient and input password in public, therefore, this mode relatively is adapted at increasing this module on the video ads terminal of the fewer occasion of domestic television set or people.
The video ads terminal increases living things feature recognition payment terminal module, and the user need not to input password when transaction payment, even need not to use bank card, and banking system is determined dealer's identity according to biological characteristic.Man-machine interaction is finished by the video ads terminal, can interrupt the broadcast of advertisement; Can increase a subordinate terminal realization man-machine interaction and finish transaction, the continuation that can not interrupt advertisement is like this play.This mode is fit to any occasion from technical standpoint, and level security is good.
The video ads terminal increases near-field communication payment terminal module, and the user is when transaction payment, and user cipher is by the terminal input of its hand-held built-in near-field communication module or directly by terminal binding account direct payment.Adopt the latter, need not to input password, security is not good, but convenient, is fit to small amount payment.The former is fit to the wholesale payment by the input pin mode.Because the portable terminal of built-in near-field communication module generally embodies with the form of mobile phone, therefore, also can pay by modes such as existing note, phone, wireless networks.By near-field communication payment terminal module, portable terminal can obtain the product and the related content of instant video advertisement, can present deal, or only be the information of obtaining product, for information is obtained in transaction in the future.
Because video ads all adopts coded system, promptly each video ads and a coding are corresponding.Therefore, if produce transaction, the video ads terminal can be easy to add up the transaction situation of product in the advertisement and the distribution effect of this advertisement.For the video ads terminal, lack very much statistical means at present, obtain statistics.Wherein be divided into two aspects, one, the advertiser is because advertiser can't provide effective advertisement distribution effect statistics, and the advertiser relatively is difficult to carry out the decision-making of advertisement delivery; Its two because the input of video ads terminal, advertiser will inject capital into, therefore, the effectiveness of operation that obtains the video ads terminal is the basis of operation video ads terminal.And by existing video ads terminal technology, advertiser can't obtain to be distributed in the statistical effect data of video ads terminal everywhere, is difficult to determine the supply volume and the place of video ads terminal, can only be by rule of thumb.Adopt the video ads terminal that possesses mutual and trading capacity of the present invention, just can overcome the above problems easily.Simultaneously,, can enlarge the production marketing of product supplier preferably, possess the function of point of sales terminal (POS), directly produce economic benefit owing to the present deal ability.Obtain customer consumption information for product supplier, realize precisely selling a platform is provided.Along with the use of this invention, may expedite the emergence of new commercial operational mode.
In this instructions, the present invention is described with reference to its certain embodiments.But, still can make various modifications and conversion obviously and not deviate from the spirit and scope of the present invention.Therefore, instructions and accompanying drawing are regarded in an illustrative, rather than a restrictive.
Claims (10)
1, a kind of interactive video frequency advertisement issue terminal with on-line payment function, comprise the advertisement video memory module that advertisement video playing module and stored video data are used to play, it is characterized in that: further comprising main control module, payment/interactive module and communication module, described main control module is connected with advertisement video playing module, advertisement video memory module, payment/interactive module and communication module respectively and controls each submodule work, and payment/interactive module is connected with communication module and communicates by letter with payment authentication system by communication module and realizes the electronics on-line payment.
2, the interactive video frequency advertisement issue terminal with on-line payment function according to claim 1 is characterized in that: payment/interactive module is a bank card accepting terminal module, and this bank card accepting terminal module is connected with Unionpay POS center by network.
3, the interactive video frequency advertisement issue terminal with on-line payment function according to claim 1, it is characterized in that: payment/interactive module is a living things feature recognition payment terminal module, and this living things feature recognition payment terminal module is connected with payment authentication system by network.
4, the interactive video frequency advertisement issue terminal with on-line payment function according to claim 1 is characterized in that: payment/interactive module is a near-field communication payment terminal module, and this near-field communication payment terminal module is connected with payment authentication system by network.
5, according to claim 1,2,3 or 4 described interactive video frequency advertisement issue terminals with on-line payment function, it is characterized in that: communication module is connected with the advertisement video memory module, and the advertisement video memory module is upgraded video data by communication module.
6, according to claim 1,2,3 or 4 described interactive video frequency advertisement issue terminals with on-line payment function, it is characterized in that: described payment/interactive module connects by communication module and advertiser or manufacturer data center and sends and video ads distribution effect, data that user's payment/interactive information is relevant.
7, the method for work of the described interactive video frequency advertisement issue terminal of a kind of claim 1, it is characterized in that: at first, every section advertisement of storing in the advertisement video memory module all has corresponding with it unique coding and the information relevant with ad content, when the advertisement video playing module is play this advertisement to the public, have the public to conclude the business by the man-machine interface of payment/interactive module at the product of this advertisement, payment/interactive module is then communicated by letter with payment authentication system by communication module and is realized the electronics on-line payment.
8, the method for work of interactive video frequency advertisement issue terminal according to claim 7, it is characterized in that: described payment/interactive module is a bank card accepting terminal module, bank card accepting terminal module is by unique coding of advertisement, obtain the product information that the user need conclude the business, show relevant product information in the bank card accepting terminal, the user holds bank card and swipes the card in corresponding accepting terminal, finish transaction by reciprocal process, bank card accepting terminal module connects the various handling procedures of finishing delivery operation by wired or wireless mode with bank POS settlement center.
9, the method for work of interactive video frequency advertisement issue terminal according to claim 7, it is characterized in that: described payment/interactive module is a living things feature recognition payment terminal module, living things feature recognition payment terminal module is by unique coding of advertisement, obtain the product information that the user need conclude the business, on video ads terminal or special-purpose attached display, show relevant product information, the biological characteristic that living things feature recognition payment terminal module is obtained the user is as the foundation of payment, and is connected with payment authentication system by wired or wireless mode and also finally finishes delivery operation.
10, the method of work of interactive video frequency advertisement issue terminal according to claim 7, it is characterized in that: described payment/interactive module is a near-field communication payment terminal module, when the close near-field communication payment terminal module of exterior read-write equipment, the main control module sends to read-write equipment with the coding and the relevant information of the advertisement of broadcast, the people who holds read-write equipment can pass through note at once according to the information that obtains, phone, modes such as internet login are carried out the information inquiry of product detail specifications, order and other related services, also can realize payment immediately, comprise small amount payment and realize the wholesale payment by the payment authentication system authentication by the input user cipher.
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