CN101751422A - Method, mobile terminal and server for carrying out intelligent search at mobile terminal - Google Patents
Method, mobile terminal and server for carrying out intelligent search at mobile terminal Download PDFInfo
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- CN101751422A CN101751422A CN200810239276A CN200810239276A CN101751422A CN 101751422 A CN101751422 A CN 101751422A CN 200810239276 A CN200810239276 A CN 200810239276A CN 200810239276 A CN200810239276 A CN 200810239276A CN 101751422 A CN101751422 A CN 101751422A
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Abstract
The invention provides a method, a mobile terminal and a server for carrying out the intelligent search at a mobile terminal. The method comprises the following steps: acquiring the lexical space of network resources, and carrying out the conceptual clustering on the information to be searched in a search request, to form a conceptual space; retrieving lexes identical with the content semantics of the conceptual space from the content of the lexical space, to form a semantic space; analyzing user behavior to generate a user behavior space; generating an associated business library according to the mapping relation between the feasible business recorded in a business space and provided by operators and the content of the user behavior space; establishing the association relation between the content in the associated business library and the lexes in the semantic space; and selecting the search results from the network resources. By introducing the analysis on the user behavior, the invention improves the accuracy of search, so the search can be more convenient, direct and effective, and the information exchange via the network can be more user-friendly; and by analyzing the user behavior, the favorite advertising information and the most acceptable advertising information of the user can be recommended at the mobile terminal.
Description
Technical field
The present invention relates to the mobile terminal to search technology, be meant a kind of method, portable terminal and server of portable terminal intelligent search especially.
Background technology
Growing along with Internet technology, using to people of search engine provides huge information source, but the accuracy of Search Results is the difficult problem that present search technique faces: owing to all can comprise a large amount of, irrelevant interfere informations among the result usually, need artificial the filtration, cause a large amount of time wastes and network resource usage inefficiency.The basic reason that causes this situation is the content that existing search technique can not well be understood webpage.How accurately to find correct information from huge information bank, be a difficult problem of needing solution badly, and be acknowledged as the competition main points of search technique of future generation.
And in the mobile search field, the interactivity of the personalization of portable terminal and mobile communications network and internet is tight day by day, for the commerce of moving advertising is provided by the desirable peripheral condition that provides.But be different from internet hunt and Web advertisement, on the intellectual analysis basis, realize advertisement " precisely input ", be only moving advertising and enter the club necessary condition of mobile value-added business opportunity.
The inventor is in realizing process of the present invention, find that there are the following problems at least in the prior art: the incident to user's behavior pattern and care is not on ordinary days analyzed, just directed mass-sending moving advertising, not only cause user's dislike, the product and the answer that can't when the user searches for, provide the user to be concerned about, reduced user's experience, and the effect that can not produce for the marketing of operator.
Summary of the invention
The method, portable terminal and the server that the purpose of this invention is to provide a kind of portable terminal intelligent search, be used for solving prior art, the product and the answer that can't when the user searches for, provide the user to be concerned about, reduced user's experience, and the defective of the effect that can not produce for the marketing of operator.
A kind of method of portable terminal intelligent search comprises: obtain the lexical space of Internet resources, and the Query Information in the query requests is carried out conceptual clustering formation concept space; In the content of described lexical space, retrieve the vocabulary consistent, constitute semantic space with the contents semantic of described concept space; The analysis user behavior generates the user behavior space; And according to the feasible business of putting down in writing in the operational space that provides by operator, and the mapping relations between the content in described user behavior space, generate the associated services storehouse; Set up content in the described associated services storehouse and the incidence relation between the vocabulary in the described semantic space; According to described incidence relation selected Query Result in described Internet resources.
A kind of querying server of using the intelligent search method comprises: server communications is used to receive and transmit the query requests from portable terminal, and Query Result is returned to portable terminal; The text analyzing subelement is used to obtain the lexical space of Internet resources; Cluster cell is used for the Query Information of described query requests is carried out conceptual clustering formation concept space; The semantical definition unit is used for retrieving the vocabulary consistent with the contents semantic of described concept space in the content of described lexical space, constitutes semantic space; The feasible business that is provided by operator put down in writing according to operational space is provided professional map unit, and the mapping relations between the content in described user behavior space, generates the associated services storehouse; And send described associated services storehouse to described associated services unit; The associated services unit is used for setting up the incidence relation between the vocabulary of the content in described associated services storehouse and described semantic space; Query unit is used for according to described incidence relation at the selected Query Result of described Internet resources.
A kind of portable terminal of using the intelligent search method comprises: interactive unit, be used to receive query requests, and show Query Result; Search interface unit is used for described query requests is sent to the corresponding querying server of network; And reception is from the described Query Result of described querying server; Resolution unit is used for described Query Result is presented at described interactive unit; The behavior record unit is used for employing the family behavior in portable terminal one sidelights; The behavioural analysis unit is used in portable terminal one side user's behavior record being analyzed, and is recorded in the user behavior space.
Embodiments of the invention have following beneficial effect, by introducing user behavior analysis, have improved the accuracy of search, make inquiry become convenient, direct, effective, and internet exchange is hommization more; And, can be recommended them to the advertising message of their hobby and most probable by the advertising message that they accept at portable terminal according to user's characteristics by user behavior is analyzed.
Description of drawings
When Fig. 1 searches for for embodiment of the invention portable terminal and the mutual synoptic diagram of server;
Fig. 2 is an embodiment of the invention searching method schematic flow sheet;
Fig. 3 is an embodiment of the invention portable terminal inner structure synoptic diagram;
Fig. 4 is an embodiment of the invention server architecture synoptic diagram.
Embodiment
For making purpose of the present invention, technical characterictic and implementation result clearer, below in conjunction with the accompanying drawings and the specific embodiments technical scheme of the present invention is described in detail.
In daily use, as shown in Figure 1, user's hand-held mobile terminal, this portable terminal is with its embedded interactive unit, the key word oneself expected of client or browser input for example, and send to intelligence engine by communication interface, intelligence engine is positioned at service provider (SP), obtain the result by intelligence engine through the technology search that the embodiment of the invention provides, send it back to portable terminal by communication interface.
Among the embodiment provided by the invention, provide a kind of intelligent searching engine technology,, " semantic analysis " and " user behavior analysis " joined in the search engine in conjunction with traditional mobile search technology.
The embodiment of the invention provides a kind of intelligent search technique, as shown in Figure 2, comprises step:
Semantic retrieval can carry out according to the rule of prior setting, the meaning that for example it is believed that " possibility ", " perhaps ", " perhaps ", " possible " these words or phrase usually is consistent basically, when in use also needn't in addition strict difference, will write down these words or the phrase that is comprised in the described lexical space in the semantic space of Sheng Chenging like this.
More than be in search procedure, general search technique when needs accurately provide service item for mobile phone users, need be analyzed user behavior, and in conjunction with operator the business tine that can provide obtain the associated services storehouse; The not restriction of priority if having time between step 101～step 105 and step 201～step 203 specifically comprises:
These information are analyzed, and the formation user behavior adds in the user behavior space.
The external resource storehouse is set, will leaves in the operational space in external resource storehouse through the business item of selecting.
Because the business service that different operators provides is inconsistent, the video that provides that for example has is downloaded, picture is downloaded for providing of having, text browsing or the like, and therefore the content in the associated services storehouse of setting up can be because the difference of the business service that user behavior or operator provide and difference.
For further specifying technology of the present invention, the selection preferred embodiment is described, when the user uses portable terminal to search for, input keyword " Yao Ming ", if what querying server used is common search engine technique, then form lexical space through text analyzing, and the key word that query interface obtains is carried out conceptual clustering form concept space, between described lexical space and described concept space, carry out semantic search, form semantic space, only the Search Results that returns according to described semantic space search has considerable type, such as the books relevant with Yao Ming, recreation, music, contents such as news.On basis described above, use the technology that the embodiment of the invention provides, behavior to the user is analyzed, analysis result forms described action space, for example find that it is news about Yao Ming and NBA race that the user likes best what browse at ordinary times, secondly just interested in nationality, recreation, music etc.; Operator is analyzed the formation operational space at the business that Basketball Match or Yao Ming or NBA race etc. provide, will set up mapping between action space and the operational space, generate the associated services storehouse; When related with carrying out between semantic space and the associated services storehouse, promptly by getting in touch between the vocabulary in association discovery associated services storehouse and the semantic space, and in the webpage information data storehouse, find final search result according to these contacts, automatically in Query Result with " news " as primary recommendation items, in the middle of all relevant news of at this moment being showed, be basketball the news dynamic and sports news relevant with Yao Ming most likely, other associated news then occupies the minority.
In query script, used after the technology of user behavior analysis, when the user opens certain bar news links, just can perhaps there be some sports drink brands of business relationship also can appear in the predetermined location advertising with having the advertisement of a tame sports goods company of business relationship to be attached to the below of this news pages with operator with operator.
The technology of using the embodiment of the invention to provide is carried out advertisement delivering, compared with directed (PUSH) advertisement that pushes of the prior art, its purpose is improved, owing to know mobile phone users the most possible interested product this moment, avoided because to similar out of season information such as the planless transmission real estate of user building promotional advertisement or fund promotional advertisement, conflicted and make the user produce to the service of operator.Semantic analysis and user behavior analysis technology have been used in moving advertising, have found the product that is associated with user interest point, make the advertisement delivery that operator can precision when user search become possibility, and have increased user experience.
Equally, in another embodiment of the present invention, when the user uses portable terminal to search for, during input keyword " Liu Dehua ", at first form semantic space according to class and semantic analysis by notion, the attribute of this keyword of querying server meeting automatic anticipation " Liu Dehua " in the system, with reference to query history record in the past, obtain the topic that the user is concerned about the most, the constituting action space, and in conjunction with the content of operational space, obtain the associated services storehouse, carry out related with the content in the associated services storehouse vocabulary in the semantic space again, obtain final search result, will " music " in final Search Results and " picture " the most primary recommendation items of Search Results classification, simultaneously when user's download with the related the tinkle of bells of " Liu Dehua " this keyword or when browsing related with it picture, can be with the disc promotional advertisement of the up-to-date issue of record company of a certain family, perhaps the discount of Zhang's fashion brand volume is shipped to portable terminal.
The embodiment of the invention not only provides user behavior combined with original searching results accurately provides the method for service item, and the embodiment of the invention also provides a kind of portable terminal, as shown in Figure 3, comprising:
Because server is undertaken a plurality of users, therefore for example a lot of users' of some regions search load under the situation that can select, can be carried out the work that user behavior is analyzed, rather than be undertaken by server by portable terminal.
The class of business that is provided by operator to the current acceptance of portable terminal is provided in business diagnosis unit 306, extracts and analyzes, and obtains putting down in writing class of business, for example the detail record of picture, video, song, the tinkle of bells etc. and leaving in the operational space of structure.
Man-machine interface unit 307 is used to receive the web page contents, the link that are sended over by server.
The embodiment of the invention not only provides user behavior combined with original searching results accurately provides the method for service item, and the embodiment of the invention also provides a kind of querying server, as shown in Figure 4, comprising:
The preliminary search unit 4021 of information is used to use different Webpage search technology, and for example the spider technology is collected the different web pages of information-recording from the internet, generates web database.
Text analyzing subelement 4022 is used for extracting the vocabulary of webpage, and related between vocabulary and the webpage, generates lexical space.
Cluster cell 4023 is used for the content from user's query requests, and for example key word of the inquiry carries out the cluster computing, constitutes concept space.Conceptual clustering is analyzed as a kind of sorting technique, be content with query requests as a conception of species, this notion can relate to various vocabulary, for all vocabulary, each vocabulary is classified in qualitative close and distant degree, so the concept space record is classification vocabulary afterwards.
Semantical definition unit 4024 is used for setting up the vocabulary of concept space and the index between the vocabulary in the lexical space, and with index record in semantic space.That is,, in lexical space, retrieve and the semantic corresponding to vocabulary of concept space, be recorded in semantic space by the semantic retrieval step.
Associated services unit 4025 is used for setting up the content in associated services storehouse and the incidence relation between the described semantic space.
Query unit 4026 is used for determining Query Result according to described incidence relation at described Internet resources.
Professional update service device unit 407 is used for the described service content of real-time update and notifies portable terminal.
For the analysis of user behavior, and to the analysis of this user's the business that portable terminal provided, can finish at portable terminal, also can finish in server, if select to be finished by server, then server also should comprise:
Behavior record server unit 404, because in the daily use of portable terminal, the user can carry out various operations, therefore be used for being recorded in different operations, the user to mobile terminal configuration, number section, browsed content, point of interest, frequency, whether participate in the media channel of interaction, habitual acquired information, usually the time period that surfs the web, see the information such as report situations after the advertisement, form behavior record.
Behavioural analysis server unit 403, be used for user's behavior record is analyzed, with user's mobile terminal configuration, number section, browsed content, tendency point, frequency, whether participate in interaction, habitual acquired information media channel, the time period that surfs the web usually, see that the information such as report situations after the advertisement adds in the user behavior storehouse, after the behavior by the user, generate the user behavior space.
Business diagnosis server unit 405, the class of business that provides by operator to the current acceptance of portable terminal is provided, extract and analyze, obtain putting down in writing class of business, for example the detail record of picture, video, song, the tinkle of bells etc. and leaving in the operational space of structure.
Professional map unit 406 is used to set up the mapping relations between described operational space and the described user behavior space, generates the associated services storehouse;
And send described associated services storehouse to described associated services unit 4025.
No matter be that orientation is mass-sended moving advertising or can be carried out the moving advertising of intellectual analysis, all be in order to attract user's notice, and operator uses the technology that the embodiment of the invention provides, moving advertising is precisely thrown in, both the main demand object that searches out for advertisement had also been saved the cost of mobile marketing.
Embodiments of the invention have following beneficial effect, by introducing user behavior analysis, have improved the accuracy of search, make inquiry become convenient, direct, effective, and internet exchange is hommization more; And, can be recommended them to the advertising message of their hobby and most probable by the advertising message that they accept at portable terminal according to user's characteristics by user behavior is analyzed.
Should be noted that above embodiment is only unrestricted in order to technical scheme of the present invention to be described, all parameter values can be according to the actual conditions adjustment, and in this rights protection scope.Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spiritual scope of technical solution of the present invention, and it all should be encompassed in the middle of the claim scope of the present invention.
Claims (10)
1. the method for a portable terminal intelligent search is characterized in that, comprising:
Obtain the lexical space of Internet resources, and the Query Information in the query requests is carried out conceptual clustering formation concept space; In the content of described lexical space, retrieve the vocabulary consistent, constitute semantic space with the contents semantic of described concept space;
The analysis user behavior generates the user behavior space; And according to the feasible business of putting down in writing in the operational space that provides by operator, and the mapping relations between the content in described user behavior space, generate the associated services storehouse;
Set up content in the described associated services storehouse and the incidence relation between the vocabulary in the described semantic space;
According to described incidence relation selected Query Result in described Internet resources.
2. method according to claim 1 is characterized in that, before the described generation associated services storehouse, also comprises:
After finding that described feasible business that operator provides is updated, generate new operational space in real time, deposit described feasible business in the described operational space; And execution subsequent step.
3. method according to claim 1 is characterized in that, the described lexical space of obtaining Internet resources also comprises before:
Use different Webpage search technology from the described Internet resources of network search, leave in the webpage information data storehouse.
4. method according to claim 1 is characterized in that, described analysis user behavior generates before the user behavior space, the recording user behavior;
Described user behavior comprises at least:
Recording user uses the browsed content in the process of portable terminal, the media channel of habitual acquired information, the time period that surfs the web usually, to the reflection of advertisement and participate in interactive situation.
5. method according to claim 1 is characterized in that, and is described according to described incidence relation selected Query Result in described Internet resources, also comprises afterwards:
Occur and the relevant service content of described feasible business at portable terminal.
6. a querying server of using the intelligent search method is characterized in that, comprising:
Server communications is used to receive and transmit the query requests from portable terminal, and Query Result is returned to portable terminal;
The text analyzing subelement is used to obtain the lexical space of Internet resources;
Cluster cell is used for the Query Information of described query requests is carried out conceptual clustering formation concept space;
The semantical definition unit is used for retrieving the vocabulary consistent with the contents semantic of described concept space in the content of described lexical space, constitutes semantic space;
The feasible business that is provided by operator put down in writing according to operational space is provided professional map unit, and the mapping relations between the content in described user behavior space, generates the associated services storehouse; And send described associated services storehouse to described associated services unit;
The associated services unit is used for setting up the incidence relation between the vocabulary of the content in described associated services storehouse and described semantic space;
Query unit is used for according to described incidence relation at the selected Query Result of described Internet resources.
7. querying server according to claim 6 is characterized in that, also comprises:
The behavior record server unit, be used for employing the family behavior in querying server one sidelights, described user behavior comprises at least: recording user uses the browsed content in the process of portable terminal, the media channel of habitual acquired information, the time period that surfs the web usually, to the reflection of advertisement and participate in interactive situation;
The behavioural analysis server unit is used to analyze described user behavior and is recorded in the user behavior space;
The described operational space of feasible professional generation that provides according to operator is provided the business diagnosis server unit.
8. querying server according to claim 6 is characterized in that, also comprises:
Professional update service device unit is used for the described feasible business of real-time update and notifies portable terminal.
9. a portable terminal of using the intelligent search method is characterized in that, comprising:
Interactive unit is used to receive query requests, shows Query Result;
Search interface unit is used for described query requests is sent to the corresponding querying server of network; And reception is from the described Query Result of described querying server;
Resolution unit is used for described Query Result is presented at described interactive unit;
The behavior record unit is used for employing the family behavior in portable terminal one sidelights;
The behavioural analysis unit is used in portable terminal one side user's behavior record being analyzed, and is recorded in the user behavior space.
10. portable terminal according to claim 9 is characterized in that, also comprises:
The man-machine interface unit is used to receive the linked contents that is sent according to described Query Result by querying server.
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| CN200810239276A CN101751422A (en) | 2008-12-08 | 2008-12-08 | Method, mobile terminal and server for carrying out intelligent search at mobile terminal |
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| CN200810239276A CN101751422A (en) | 2008-12-08 | 2008-12-08 | Method, mobile terminal and server for carrying out intelligent search at mobile terminal |
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| CN102096717A (en) * | 2011-02-15 | 2011-06-15 | 百度在线网络技术（北京）有限公司 | Search method and search engine |
| CN102457893A (en) * | 2010-10-26 | 2012-05-16 | 中国移动通信集团公司 | Data processing method and device |
| CN102567408A (en) * | 2010-12-31 | 2012-07-11 | 阿里巴巴集团控股有限公司 | Method and device for recommending search keyword |
| CN102760138A (en) * | 2011-04-26 | 2012-10-31 | 北京百度网讯科技有限公司 | Classification method and device for user network behaviors and search method and device for user network behaviors |
| CN103020271A (en) * | 2012-12-27 | 2013-04-03 | 广东欧珀移动通信有限公司 | Method for obtaining contact person related information in mobile terminal |
| WO2013063718A1 (en) * | 2011-11-01 | 2013-05-10 | Yahoo! Inc. | Method or system for recommending personalized content |
| CN103186571A (en) * | 2011-12-28 | 2013-07-03 | 腾讯科技（深圳）有限公司 | Method and device for displaying mobile media information in mobile search system |
| CN103324644A (en) * | 2012-03-23 | 2013-09-25 | 日电（中国）有限公司 | Query result diversification method |
| CN103514299A (en) * | 2013-10-18 | 2014-01-15 | 北京奇虎科技有限公司 | Information searching method and device |
| CN103905507A (en) * | 2012-12-28 | 2014-07-02 | 中国移动通信集团公司 | Service information recommendation system and service information recommendation method |
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| CN109657129A (en) * | 2018-12-26 | 2019-04-19 | 北京百度网讯科技有限公司 | For obtaining the method and device of information |
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| CN102567408B (en) * | 2010-12-31 | 2014-06-04 | 阿里巴巴集团控股有限公司 | Method and device for recommending search keyword |
| CN102567408A (en) * | 2010-12-31 | 2012-07-11 | 阿里巴巴集团控股有限公司 | Method and device for recommending search keyword |
| US9092549B2 (en) | 2010-12-31 | 2015-07-28 | Alibaba Group Holding Limited | Recommendation of search keywords based on indication of user intention |
| CN102096717B (en) * | 2011-02-15 | 2013-01-16 | 百度在线网络技术（北京）有限公司 | Search method and search engine |
| CN102096717A (en) * | 2011-02-15 | 2011-06-15 | 百度在线网络技术（北京）有限公司 | Search method and search engine |
| CN102760138A (en) * | 2011-04-26 | 2012-10-31 | 北京百度网讯科技有限公司 | Classification method and device for user network behaviors and search method and device for user network behaviors |
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| CN103324644B (en) * | 2012-03-23 | 2016-05-11 | 日电（中国）有限公司 | A kind of Query Result variation method and device |
| CN103020271B (en) * | 2012-12-27 | 2016-03-30 | 广东欧珀移动通信有限公司 | The method of contact associated information is obtained in a kind of mobile terminal |
| CN103020271A (en) * | 2012-12-27 | 2013-04-03 | 广东欧珀移动通信有限公司 | Method for obtaining contact person related information in mobile terminal |
| CN103905507A (en) * | 2012-12-28 | 2014-07-02 | 中国移动通信集团公司 | Service information recommendation system and service information recommendation method |
| TWI578175B (en) * | 2012-12-31 | 2017-04-11 | 威盛電子股份有限公司 | Searching method, searching system and nature language understanding system |
| CN103514299A (en) * | 2013-10-18 | 2014-01-15 | 北京奇虎科技有限公司 | Information searching method and device |
| WO2018068514A1 (en) * | 2016-10-13 | 2018-04-19 | 深圳市中兴微电子技术有限公司 | Method, device and system for analyzing user operation behaviors, and computer storage medium |
| CN107844567A (en) * | 2017-02-26 | 2018-03-27 | 广州衡昊数据科技有限公司 | A kind of business experience bag commending system and method |
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| CN109446402A (en) * | 2017-08-29 | 2019-03-08 | 阿里巴巴集团控股有限公司 | A kind of searching method and device |
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Open date: 20100623 |