CN102227140A - 视频播放器商务的系统和方法 - Google Patents

视频播放器商务的系统和方法 Download PDF

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CN102227140A
CN102227140A CN2011101346342A CN201110134634A CN102227140A CN 102227140 A CN102227140 A CN 102227140A CN 2011101346342 A CN2011101346342 A CN 2011101346342A CN 201110134634 A CN201110134634 A CN 201110134634A CN 102227140 A CN102227140 A CN 102227140A
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CN102227140B (zh
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乔纳森·阿克利
克里斯托夫·T·凯里
本·卡尔
凯蒂·普尔
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Disney Enterprises Inc
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
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    • H04N7/17318—Direct or substantially direct transmission and handling of requests
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/426—Internal components of the client ; Characteristics thereof
    • H04N21/42646—Internal components of the client ; Characteristics thereof for reading from or writing on a non-volatile solid state storage medium, e.g. DVD, CD-ROM
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
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    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
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    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
    • H04N21/8583—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by creating hot-spots

Abstract

本发明公开了视频播放器商务的系统和方法，提供通过使用例如DVD或高清晰播放器的消费者视频回放设备来购买在视频中宣传的产品的能力。根据本发明，视频盘包括视频，该视频是利用与产品的显示相对应的命令或触发器来特殊编码用于广告或销售的。例如，视频盘可以是DVD，并且视频可以是电影。回放设备被配置用于辨认这些触发器并且向用户指出可以购买产品。当在视频中显示产品时，指示符出现在屏幕上，向用户指出可以购买该产品。

Description

视频播放器商务的系统和方法
本申请是2004年6月2日提交的中国专利申请No.200480015089.3的发明名称为“视频播放器商务的系统和方法”的分案申请。
技术领域
本公开涉及用于在例如DVD的视频盘上提供商务(commerce)的新系统和方法。
背景技术
当前众多公司从事并接受交互电视和电视商务。在开发交互电视应用软件的公司中，有WINK、OpenTV、ABC’s Enhanced TV和GoldPocket Interactive。例如Scientific Atlanta和Motorola的公司创造了用于交互电视系统的机顶盒。
还存在称为先进电视发展论坛的发展内容论坛或ATVEF，致力于促进发展电视节目的产生和分布。ATVEF是表示广播和电缆网络、电视传输、消费电子和PC工业的企业的交叉工业联盟。这种企业联盟定义了基于超文本标记语言(HTML)的发展电视的协议，允许内容创造者在各种传输形式上(模拟、数字、电缆和卫星)将增强程序发送到智能接收机。
多数交互电视的实施例包括经由广播机制(电缆调制解调器、因特网连接)将触发器(trigger)或用户的多媒体资源发送到PC或电视机顶盒。广播中心将信号发送到机顶盒来显示该内容。如果用户的机顶盒具有因特网反向信道，则用户可以使用键盘、鼠标或遥控器来请求关于广告产品的进一步信息、接收优待券、甚至购买广告产品。
在美国已经广泛地普及了基于机顶盒的电视商务。在当前的实施例中，机顶盒只引起消费者有限的兴趣。此外，在通过传统的广播技术将大量富有感染力和丰富的广告内容发送到机顶盒中存在技术困难。
因此，相比于因特网商务所提供的体验，只有很少的电视商务的内容和现有内容所提供的体验。
另外还公知的是，公司支付大量资金来将其产品包括在电影和其它电影产品中。例如，著名的演员饮用他们品牌的软饮料、或者穿着新设计的鞋或带着太阳镜可以推动消费趋势，尤其是在某个目标年龄群体中。
因此，希望能够有利于观看者购买在电影或其它视频作品中宣传的产品的能力。
发明内容
本公开提供通过使用例如DVD或高清晰视频播放器的视频回放设备来购买在视频中宣传的产品的能力。触发器具有与视频中示出产品的位置相对应的视频。配置回放设备，以便能够辨认出这些触发器并且向用户指出可以购买产品。当在视频中显示可以购买的产品时，在平面上出现指示符，向用户指示该产品是可以购买的。例如指示符是可视的，例如图标或图形。指示符也可以是声音。
在一个实施例中，视频盘包括与用于广告或销售的产品显示相对应的触发器一起特殊编码的视频。例如，视频盘可以是DVD并且视频可以是电影。
在另一个实施例中，视频盘包括视频和触发器数据。然而，不需要将视频和触发器数据一起编码。例如，触发器可以包括表示在视频期间应该发生触发器的时间或位置的时间。可以将触发器编辑为列表并且存储到文件中。在另一个实施例中，可以在数据库表格中将触发器作为数据库条目列出。在又一个实施例中，可以把触发器编码在同时播放视频的分离视频轨道上。可以把该文件或数据库表格包括在该视频盘中。
在另一个实施例中，将触发器数据设置成与视频分离。例如，通过因特网联连接向视频回放设备提供触发器，并且存储在视频回放设备的存储器中，用于在稍后的时间访问它。因此，视频盘不需要为了提供购买产品的能力而在盘上包含触发器数据。而是，视频回放设备通过例如因特网连接的通信链接来请求与视频盘上的视频相对应的触发器数据。可以将触发器数据下载并存储到回放设备的存储器上。在另一个实施例中，内容提供商将触发器数据发送到回放设备，而不需要回放设备请求该数据。
可以以多种不同的方式来实现购买在视频中所示的产品。在一个实施例中，用户观看具有相应触发器数据的视频。当示出了具有相应触发器的产品时，显示指示符。用户可以继续观看视频或中断该视频。
在一个实施例中，屏幕显示提示用户他们是否希望将产品添加到他们的“希望列表”中。用户通过使用他们的遥控器来作出响应。用户可以继续观看视频并且在稍后的时间访问希望列表以便完成产品的购买。
可选地，在其它实施例中，用户可以中断视频的播放来购买该产品。产品的购买包括将观看者引导到网站，在此观看者完成购买交易。因此可以配置视频回放设备，以便访问并显示网站。
在一些实施例中，将视频中显示的关于产品的详细产品信息提供给观看者。在这种实施例中，按照类似的方式使用触发器，然而用户可以请求观看更多关于产品的信息。可以通过因特网连接将产品信息下载到回放设备。或者可以伴随视频盘上的视频来提供。
从下面的典型实施例的详细说明中，本公开的上述及其它目的、特点和优点将变得显而易见，典型实施例示出了本公开的特点和优点。
附图说明
图1是示出了根据本公开的系统的方框图。
图2是典型实施例的方框流程图。
图3是典型实施例的方框流程图。
图4是示出了本公开的典型实施例的屏幕镜头。
具体实施方式
在下面的典型实施例的说明中，参考形成说明书一部分的附图，并且在图中示出了实现本公开的特定实施例。需要理解到，可以使用其它实施例，并且在不脱离本公开的范围内可以作结构性和功能性的改变。
本公开提供通过使用例如DVD或高清晰视频播放器的视频回放设备来购买在视频中宣传的产品的能力。该视频备有与视频中示出产品的位置相对应的触发器。回放设备被配置成能够辨认出这些触发器并且向用户指出可以购买产品。当可以购买的产品被显示在视频中时，指示符出现在屏幕上，指示用户该产品可以被购买。例如，指示符是可视的，例如图标或图形。指示符还可以是声音。
图1是根据本公开的典型视频商务系统的方框图。
如方框100所示，首先，针对视频中显示提供给观看者购买的产品的位置来检查视频。例如，视频是电影。检查视频的过程可以是手动的过程。
如方框110所示，根据视频中识别的位置来产生触发器数据。触发器数据120可以是各种形式，并且可以按照多种方式实现触发器。
在一个实施例中，将触发器数据120连同视频一起编码并且设置在视频盘160上，如方框140所示。例如，视频盘160可以是DVD，并且视频可以是电影。可选地，视频盘也可以是视频CD(VCD)、DVD-ROM、Divx盘或任意其它的提供视频数据的介质。
例如，根据本公开，消费者购买了视频盘，将其带回家中，并且将其放置到视频播放器中并观看盘的内容。该电影包含多个产品布置的示例，从品牌名称苏打水到毛绒玩具。该视频盘还包括与这些产品的显示相对应的触发器。配置视频回放设备中的逻辑(logic)来辨认这些触发器。触发器依次使在处理器中运行的逻辑向用户显示指示符。指示符可以是各种形式。使视频暂停或不使其暂停，在平面上出现项目的鼓动性图形，以及按钮，按钮显示“添加到购物车中”或类似的文本。通过在他的遥控器上按下“确认”按键，他选择了“添加到购物车中”按钮。处理器将该选择和所有其它的选择存储到视频播放器中的非易失性存储器中。
在另一个实施例中，触发器数据120被设置成与视频或视频盘160分离。例如，可以通过因特网连接175来将触发器提供给视频回放设备180并且存储在视频回放设备180上的存储器中，用于稍后时间的访问。因此，视频盘160不需要为了提供购买产品的能力而在盘上包含触发器数据120。而是，视频回放设备180通过通信链路175来请求与视频相对应的触发器数据120，例如通过使用到因特网170的连接。可以将触发器数据下载并存储到视频回放设备180的存储器中。在另一个实施例中，内容提供商将触发器数据发送到视频回放设备，而不需要视频回放设备请求该数据。例如，可以将触发器数据存储在中央服务器150中。
在另一个实施例中，根据本公开，消费者购买视频盘，例如电影，并且将其放置到视频播放器中。在本范例中，视频盘不包含触发器数据。然而，视频播放器被配置成能辨认在盘上是否存在触发器数据。因此，视频播放器辨认在盘上不存在触发器数据，并因此请求将与盘上电影相关的触发器数据发送到视频播放器。可以通过与例如中央处理器150的内容提供商进行联系来完成该步骤。因此，可以将与电影或出现在视频盘上的其它视频相对应的触发器数据从远程服务器下载到视频播放器上。在另一个实施例中，有可能内容提供商将与多个视频相关的触发器数据发送到视频播放器，从而不必要请求数据。
在一个实施例中，如方框125所示，触发器数据包括一个或多个触发器，并且每一个触发器包括一个时间。该时间表示在视频期间出现产品的时间或位置。例如，可以将触发器数据125编辑为触发器列表，并且存储在例如文本或其它文件格式的文件中。在另一个实施例中，触发器数据包括一个或多个存储在数据库表格中的数据库条目。
在又一个实施例中，如方框130所示，触发器数据包括分离的轨道或流，轨道或流包括与视频同时播放的一个或多个触发器。触发器可以是指针，指向存储在任意地方的数据。
触发器还可以包括与相应产品相关的其它数据，或与之相关。例如，可以包括例如详细说明、图片或产品视频的信息。也可以包括定价信息。触发器还包括URL、地址或与购买产品的网站的链接。在一些实施例中，触发器本身包含该信息。在其它实施例中，触发器只包含与其它数据的链接。
视频回放设备180可以类似于DVD播放器、高清晰视频播放器或个人计算机。在一个实施例中，播放器包含可编程处理单元。在一个实施例中，播放器包括因特网链接，尽管不需要总是连接该设备。视频回放设备还包括例如遥控器的用户界面设备。
图2是包含在根据本公开的典型视频商务方法中的一些步骤的方框流程图。
如方框200所示，视频播放器读取盘的内容。在方框210处，视频播放器辨认在盘上是否存在触发器数据。如果存在触发器数据，在220处，视频播放器载入辨认触发器和/或触发器数据所需的软件逻辑，并且在230，视频播放器进行处理来播放盘上的视频。
如果在盘上不存在触发器数据，如方框250所示，配置视频播放器来向远程位置请求数据，也许向可以通过因特网访问的服务器请求。然后如方框260所示，将触发器数据下载到视频播放器。
如上所述，视频播放器也许能够辨认不同类型的触发器数据。例如，视频播放器也许能够辨认位于文件或数据库中的触发器数据，以及与视频流同时播放的流相分离的形式的触发器数据。
图3是示出了根据本公开的典型实施例的方框流程图。如方框300所示，视频播放器包括能够检测触发器的软件和硬件。当检测到触发器时，如方框310所示，视频播放器向观看者显示指示符。指示符可以是多种形式的，从简单的显示或图标和/或声音到更复杂的菜单系统，允许用户与“出售”进行交互或响应之。
图4包括了根据本公开来自视频盘的典型屏幕镜头。在图4中，显示例如电影的视频。在400处，指出可以被购买的产品。在图中，该产品显得好像在发光。通常，在电影中产品不表现出发光。然而，在本实施例中，产品400周围的“光”420是指示符，向用户指出可以购买该产品。
此外，在屏幕的较低部分出现菜单，提示用户他们是否希望要购买该产品。图3的方框330指出视频播放器可以等待来自用户的响应。在本实施例中，提示用户将产品添加到希望列表中，如菜单选项440所示，并且如图3的方框340所示。当结束了视频节目时，用户可以回顾希望列表并且选择希望列表中的每件东西，或只是选定的项目。然后视频播放器与因特网相连并且通过因特网协议将购买请求发送到电子商务网站或每一个项目特定的网站。这将帐单和交货信息安全地发送到电子商务网站并且结束交易。
在一个实施例中，视频盘包括菜单系统，用户通过该系统选择是否显示这种购买选项。因此，视频盘可以包括只显示视频的“标准”模式和显示视频以及提示产品购买的指示符的增强模式。
在本发明的另一个实施例中，在视频上出现不同的按钮。这是“现在购买”按钮。如果用户选择该按钮，不需要将购买请求存储在非易失性存储器中，而是立即将购买请求发送到适当的电子商务网站。可以进一步修改该节目，其中在点击“现在购买”按钮之后出现“是”或“否”确认按钮。点击“否”将使用户返回电影，而点击“是”将定购适当的项目。
通过遥控器，用户可以请求关于产品的更多信息。也不需要暂停视频，处理器可以检索存储在存储器、视频数据、非易失性存储器中的其它产品信息、或从因特网检索该信息。
这种实施例还允许用户动态地控制这种实际交互式对话的多媒体资源。在遥控或键盘上使用箭头按键，用户可以旋转产品的3D表示，以便从各个侧面评价该项目。
为了演示和说明的目的而示出了本发明优选实施例的上述说明。它不是详尽的或者不能够将本发明限制于公开的准确形式。在上述教导下可以作多种修改和变化。例如，可以在DVD之外的存储介质上将在此所述的各种行为和补充特点提供给用户。也可以用除了在此所述之外的特点和补充内容来补充本产品。本公开的目的是不由此详细说明来限制本发明的范围，而是由所附权利要求书来限制。

Claims (6)

1.一种提供在视频中示出的、要购买的产品的视频盘播放器，包括：
处理器，用于检查包含视频的盘以确定所述盘是否包含与所述视频有关的触发器数据，其中，如果所述处理器确定所述盘没有包括与所述视频有关的触发器数据，则向远程服务器请求与所述视频有关的触发器数据；所述处理器使用网络连接从远程服务器下载与所述视频有关的触发器数据；
存储器，用于存储与所述视频有关的触发器数据，其中至少一个触发器数据包括表示在播放所述盘上的视频时出现触发器的时间，所述至少一个触发器与视频中示出的产品的显示相对应；
其中，所述处理器用于显示来自所述盘的所述视频，并在识别出要显示的至少一个触发器数据表示视频中显示的产品可用于购买时，显示指示符，以及提供被配置用于允许用户选择要购买的产品的用户界面。
2.根据权利要求1所述的视频盘播放器，其中，所述视频是电影。
3.根据权利要求1所述的视频盘播放器，其中所述处理器用于：提示用户用于将产品加入到期望列表中；响应于用户对提示的响应，将产品加入到期望列表中；以及
在用户请求访问期望列表之前，继续显示所述视频。
4.根据权利要求1的视频盘播放器，其中用户接口是遥控器。
5.根据权利要求1所述的视频盘播放器，其中所述处理器提供关于在视频中所宣传的产品的信息。
6.根据权利要求1所述的视频盘播放器，其中指示符是在视频上出现的图形。
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US20050022226A1 (en) 2005-01-27
WO2005001613A3 (en) 2009-03-26
KR101220676B1 (ko) 2013-01-21
JP2007526658A (ja) 2007-09-13
CN102227140B (zh) 2012-10-24
CA2527160A1 (en) 2005-01-06
EP1629362A4 (en) 2009-12-02
KR20060022675A (ko) 2006-03-10
JP4478678B2 (ja) 2010-06-09
CN101288301A (zh) 2008-10-15
KR20100101187A (ko) 2010-09-16
HK1163403A1 (en) 2012-09-07
WO2005001613A2 (en) 2005-01-06
CN101288301B (zh) 2011-06-15
AU2004252811B2 (en) 2008-12-04
US8132210B2 (en) 2012-03-06
GB0523986D0 (en) 2006-01-04
AU2004252811A1 (en) 2005-01-06
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MXPA05013030A (es) 2006-03-02
EP1629362A2 (en) 2006-03-01

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