CN102236695A - Customer tracking service method and customer tracking service system for website - Google Patents
Customer tracking service method and customer tracking service system for website Download PDFInfo
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- CN102236695A CN102236695A CN 201110107580 CN201110107580A CN102236695A CN 102236695 A CN102236695 A CN 102236695A CN 201110107580 CN201110107580 CN 201110107580 CN 201110107580 A CN201110107580 A CN 201110107580A CN 102236695 A CN102236695 A CN 102236695A
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Abstract
The invention discloses a customer tracking service method and a customer tracking service system for a website. The system comprises a timing module, a tracking recording module, a foreground detection module, a central rule processing module, a page address comparison database, a result counting module, a data storage module, a demand matching module and a page pop-up assisting module. By the system and the method, some pieces of hot information and professional information are set and then directly transmitted to a user who needs the information, so time for searching data by the user is reduced; and by behavior analysis, the data which is wanted and needed most by the user is transmitted to the user, so efficiency is improved.
Description
Technical field
The present invention relates to the internet information process field, particularly a kind of client tracking method of servicing and system that is used for the website.
Background technology
There is not a cover to follow the tracks of the method for client access record and analysis-by-synthesis user's request now on the network, traditional all is comes the viscosity of analysis user and to the dependency degree of website according to the ratio of user's PV and IP, this analysis all is towards this website, perhaps certain channel of website, rather than at a sole user's.
Summary of the invention
Goal of the invention: provide a kind of client tracking method of servicing that is used for the website, to overcome the deficiencies in the prior art.
Technical scheme: a kind of client tracking method of servicing that is used for the website is provided, may further comprise the steps:
Steps A. timing module calculates the duration that each user signs in to the website, and every a detection duration, long instruction detected processing module to the foreground when timing module sent a stage.
After the long instruction, send trace command when step B. foreground is detected processing module and received the stage that timing module sends to the track record module, request in this stage duration, monitor all users' Visitor Logs.
Step C. track record module real-time follow-up and write down each user's Visitor Logs, comprise and sign in to all page addresses and the browsing time content of visiting behind the website, after the track record module is received trace command, the record of the user capture in this stage duration is sent to center rule processing module.
Step D. center rule processing module is according to user capture record initial analysis user's behavior classification, handle according to concrete behavior classification and behavior then: the browsing time threshold value that each classification at first is set, when the temporal summation of a certain classification of user capture more than or equal to time threshold, judge that then this user belongs to this classification, and this user capture record is sent to the page address comparison database carry out the behavior concrete analysis, if less than time threshold, will ignore this user capture record.
Step e. the page address comparison database receives the user capture record, and judges this user's demand purpose according to the demand intention definition of page address, and this demand purpose result is sent to statistical module and data memory module as a result; Described page address correlation data library storage all page addresses of website and the demand intention definition of all page addresses, and can add and revise or deletion.
Step F. statistical module receives all demand purpose results that the page address comparison database contrasts out as a result, and the form with the single ID of user shows then.
Step H. data memory module is stored the demand purpose result that all page address comparison database contrast out.
Step I. demand matching module defines the help information that is complementary with certain user's request, and purpose result coupling draws corresponding help information according to demand.
Step G. helps the popup web page module that the help information that the demand matching module mates out is shown to the user.
Before described step e, comprise that also described foreground detects whether processing module sends to this demand purpose result the page address data comparison database according to rule judgment step; Described rule setting comprises following numerical value: item name, judge symbol, judgement time value, judgement behavior.
The present invention also provides a kind of client tracking service system that is used for the website, and the described client tracking service system that is used for the website comprises:
Timing module detects processing module with the foreground and is connected, and is used to calculate the duration that each user signs in to the website, and every a detection duration, long instruction detected processing module to the foreground when timing module sent a stage.
Processing module is detected on the foreground, is connected with the track record module, after the long instruction, sends trace command to the track record module when being used to receive the stage that timing module sends, ask in this stage duration, to monitor all users' Visitor Logs.
The track record module, be connected with center rule processing module, be used for real-time follow-up and write down each user's Visitor Logs, comprise and sign in to all page addresses and the browsing time content of visiting behind the website, after the track record module is received trace command, the record of the user capture in this stage duration is sent to center rule processing module.
Center rule processing module, be connected with the page address comparison database, be used for behavior classification according to user capture record initial analysis user, handle according to concrete behavior classification and behavior then: the browsing time threshold value that each classification at first is set, when the temporal summation of a certain classification of user capture more than or equal to time threshold, judge that then this user belongs to this classification, and this user capture record is sent to the page address comparison database carry out the behavior concrete analysis, if less than time threshold, will ignore this user capture record.
The page address comparison database, statistical module and data memory module are connected respectively with as a result, be used to receive the user capture record, and judge this user's demand purpose, and this demand purpose result is sent to statistical module and data memory module as a result according to the demand intention definition of page address; Described page address correlation data library storage all page addresses of website and the demand intention definition of all page addresses, the classification that is about to the secondary classification of each page address is done definition, and respectively corresponding purpose value, and can add and revise or deletion; Total purpose value of a user is worth summation for his demand purpose.
Statistical module is connected with the page address comparison database as a result, is used to receive all demand purpose results that the page address comparison database contrasts out, and the form with the single ID of user shows by network-termination device then.
Data memory module is connected with the page address comparison database, stores the demand purpose result that all page address comparison database contrast out.
The demand matching module is connected with data memory module, be used to define the help information that is complementary with certain user's request, and the purpose result draws corresponding help information according to demand.
Help the popup web page module, be connected, be used for the help information that system matches is come out is shown to the user by network-termination device with the demand matching module.
Described foreground is detected processing module and whether this demand purpose result is sent to the page address data comparison database according to setting rule judgment, and described rule setting comprises following numerical value: item name, judge symbol, judgement time value, judgement behavior.
Useful technique effect: system and method for the present invention is some hot informations, and professional information after setting by this system, directly is pushed to the user who needs this information, reduces the time that the user searches data.By behavioural analysis, the user to be wanted most, the data that needs most is pushed to the user, raises the efficiency.
Description of drawings
Fig. 1 is the client tracking service system frame diagram that the embodiment of the invention is used for the website.
Embodiment
The present invention is described in detail below in conjunction with drawings and Examples.
One, general introduction:
According to this kind system or method, the website master can well know what the user doing, and according to the situation of user's browsing pages content, popup web page gives the user suitable help then.
Please refer to Fig. 1, this system is divided into: timing module, track record module, the foreground detection module, center rule processing module, page address comparison database, statistical module as a result, data memory module, demand matching module and help 9 modules such as popup web page module.
Two, module declaration: (comprising flow process)
Timing module: calculate the duration that each user signs in to the website, the stage duration interval of detection can be set, as detection in 5 seconds once, every 5 seconds, timing module can send an instruction and detect processing module to the foreground.
Track record module: follow the tracks of and write down each user and sign in to all page addresses of visiting behind the website, comprise the browsing time content.
All can produce this cookie of a cookie (noun) behind each user's Website login is user's single capacity proof character string, and browsing record and browsing time of user stored according to cookie in the website.
Processing module is detected on the foreground: after the long instruction, send and newly instruct when this module receives the stage that timing module sends to the track record module, ask this module in this stage monitoring in these 5 seconds all users' Visitor Logs.
Center rule processing module: this part is initial analysis user's behavior classification, then the module of handling according to concrete behavior classification and behavior.As: this part can will be browsed the fat-reducing article as a kind of behavior classification, this type of other time is set to 3 minutes then, if I just send to 3 minutes the fat-reducing article that the user browses these data " page address comparison database " and carry out behavior concrete analysis, if less than 3 minutes, will ignore these data.
Detection processing module in foreground judges whether to send to the page address data comparison database according to setting rule (giving tacit consent to 1 minute) after the record of the user capture in the stage duration is sended over.Described rule setting comprises following numerical value: item name, judge symbol, judgement time value, judgement behavior.As the fat-reducing article 〉=carried out analyzing and processing in 3 minutes.Processing minute is ignored in fat-reducing article＜3.
The page address comparison database: this database storing all page addresses of website and the demand intention definition of all page addresses, can add and revise or deletion.The data of this module receiving center rule treatments module.
The demand intention definition: the page address all is made up of several parts.As:
www.my120.com?/jianfei/?wenzhang?/20110203.html；
www.my120.com?/jianfei/?shipu?/20110203.html；
In the middle of this address /jianfei/ wenzhang/be the secondary classification unique value in the station address, this classification can be done a definition, as :/jianfei/ wenzhang/purpose value is 0.5./ jianfei/ shipu/purpose value is 0.8.Total purpose value of a user is the summation of his demand purpose value.As: the user browses the article of fat-reducing aspect, and representative of consumer has the fat-reducing purpose so, and the possible demand percentage that he need lose weight is 50%, if the user at the recipe of browsing aspect the fat-reducing, the possible demand percentage that he need lose weight is 80%, compound condition is a health slimming.
If the user is browsing diabetes doctor's data easily, the possible demand that he need treat diabetes is 90%, and compound condition is to want to look for expert consulting.
Statistical module as a result: this module receives all results that page address comparison database contrasts out, and the form with the single ID of user shows by network-termination device then.
Data memory module: store all results that all page address comparison database contrast out.
The demand matching module: this module can define the help information that is complementary with certain user's request.
This help information needs input in advance, need be user-defined, and the item of input has: project name " fat-reducing " item help information " 1. by medicine, slimming drugs; 2. by motion; 3. by three kinds of recipes etc.”
As draw the demand that this user has fat-reducing by said system, the result that comes out of coupling is here: help him to lose weight, help him to have by ways of preventing obesity: 1. by medicine, and slimming drugs; 2. by motion; 3. by three kinds of recipes etc.
Help the popup web page module: draw user's demand by said system after, system ejects a page on the foreground, and the result that system matches is come out is shown to the user by network-termination device.
Described network-termination device is the equipment of an end or the other end in the data transmission: computing machine display terminal or other-end; Described computing machine display terminal is the Input/Output Device of computer system, and being equipped with simultaneously to be to carry out related equipment by internet and other platform.
Above content be in conjunction with optimal technical scheme to further describing that the present invention did, can not assert that the concrete enforcement of invention only limits to these explanations.Concerning the general technical staff of the technical field of the invention, under the prerequisite that does not break away from design of the present invention, can also make simple deduction and replacement, all should be considered as protection scope of the present invention.
Claims (4)
1. client tracking method of servicing that is used for the website may further comprise the steps:
Steps A. timing module calculates the duration that each user signs in to the website, and every a detection duration, long instruction detected processing module to the foreground when timing module sent a stage;
After the long instruction, send trace command when step B. foreground is detected processing module and received the stage that timing module sends to the track record module, request in this stage duration, monitor all users' Visitor Logs;
Step C. track record module real-time follow-up and write down each user's Visitor Logs, comprise and sign in to all page addresses and the browsing time content of visiting behind the website, after the track record module is received trace command, the record of the user capture in this stage duration is sent to center rule processing module;
Step D. center rule processing module is according to user capture record initial analysis user's behavior classification, handle according to concrete behavior classification and behavior then: the browsing time threshold value that each classification at first is set, when the temporal summation of a certain classification of user capture more than or equal to time threshold, judge that then this user belongs to this classification, and this user capture record is sent to the page address comparison database carry out the behavior concrete analysis, if less than time threshold, will ignore this user capture record;
Step e. the page address comparison database receives the user capture record, and judges this user's demand purpose according to the demand intention definition of page address, and this demand purpose result is sent to statistical module and data memory module as a result; Described page address correlation data library storage all page addresses of website and the demand intention definition of all page addresses, and can add and revise or deletion;
Step F. statistical module receives all demand purpose results that the page address comparison database contrasts out as a result, and the form with the single ID of user shows then;
Step H. data memory module is stored the demand purpose result that all page address comparison database contrast out;
Step I. demand matching module defines the help information that is complementary with certain user's request, and purpose result coupling draws corresponding help information according to demand;
Step G. helps the popup web page module that the help information that the demand matching module mates out is shown to the user.
2. the client tracking method of servicing that is used for the website according to claim 1, it is characterized in that, before described step e, comprise that also described foreground detects whether processing module sends to this demand purpose result the page address data comparison database according to rule judgment step; Described rule setting comprises following numerical value: item name, judge symbol, judgement time value, judgement behavior.
3. a client tracking service system that is used for the website is characterized in that, the described client tracking service system that is used for the website comprises:
Timing module detects processing module with the foreground and is connected, and is used to calculate the duration that each user signs in to the website, and every a detection duration, long instruction detected processing module to the foreground when timing module sent a stage;
Processing module is detected on the foreground, is connected with the track record module, after the long instruction, sends trace command to the track record module when being used to receive the stage that timing module sends, ask in this stage duration, to monitor all users' Visitor Logs;
The track record module, be connected with center rule processing module, be used for real-time follow-up and write down each user's Visitor Logs, comprise and sign in to all page addresses and the browsing time content of visiting behind the website, after the track record module is received trace command, the record of the user capture in this stage duration is sent to center rule processing module;
Center rule processing module, be connected with the page address comparison database, be used for behavior classification according to user capture record initial analysis user, handle according to concrete behavior classification and behavior then: the browsing time threshold value that each classification at first is set, when the temporal summation of a certain classification of user capture more than or equal to time threshold, judge that then this user belongs to this classification, and this user capture record is sent to the page address comparison database carry out the behavior concrete analysis, if less than time threshold, will ignore this user capture record;
The page address comparison database, statistical module and data memory module are connected respectively with as a result, be used to receive the user capture record, and judge this user's demand purpose, and this demand purpose result is sent to statistical module and data memory module as a result according to the demand intention definition of page address; Described page address correlation data library storage all page addresses of website and the demand intention definition of all page addresses, the classification that is about to the secondary classification of each page address is done definition, and respectively corresponding purpose value, and can add and revise or deletion; Total purpose value of a user is worth summation for his demand purpose;
Statistical module is connected with the page address comparison database as a result, is used to receive all demand purpose results that the page address comparison database contrasts out, and the form with the single ID of user shows by network-termination device then;
Data memory module is connected with the page address comparison database, stores the demand purpose result that all page address comparison database contrast out;
The demand matching module is connected with data memory module, be used to define the help information that is complementary with certain user's request, and the purpose result draws corresponding help information according to demand;
Help the popup web page module, be connected, be used for the help information that system matches is come out is shown to the user by network-termination device with the demand matching module.
4. the client tracking service system that is used for the website according to claim 3, it is characterized in that, described foreground is detected processing module and whether this demand purpose result is sent to the page address data comparison database according to setting rule judgment, described rule setting comprises following numerical value: item name, judge symbol, the judgement time value, the judgement behavior.
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Cited By (2)
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| CN102779058A (en) * | 2012-06-28 | 2012-11-14 | 用友软件股份有限公司 | Interface data loading device and interface data loading method |
| CN112925815A (en) * | 2021-02-23 | 2021-06-08 | 四川享宇金信金融科技有限公司 | Automatic push information generation system with tracking function |
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