CN102298597B - System and method for broadcasting webpage advertisements by using advertisement space carriers - Google Patents
System and method for broadcasting webpage advertisements by using advertisement space carriers Download PDFInfo
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Abstract
The invention discloses a system for broadcasting webpage advertisements by using advertisement space carriers, comprising a system background. The system further comprises an advertisement space carrier distinguishing module, an advertisement space ID (Identifier) extraction module, a data requesting module and a broadcasting module. The invention further discloses a method for broadcasting the webpage advertisements by using the advertisement space carriers. The method comprises the following steps of: distinguishing all the advertisement space carriers on a current webpage according to advertisement space carrier distinguishing identifiers; extracting all advertisement space identifiers on the current webpage according to the attributes of the advertisement space carriers; packaging all the extracted advertisement space IDs in one data request, and submitting the data request to the background; and broadcasting the webpage advertisements on the advertisement spaces, where the advertisement space carriers corresponding to the advertisement space IDs are located, according to the data returned once by the background. With the system and the method provided by the invention, page loading speed of the webpage can be improved, and data processing load of the background can be reduced.
Description
Technical field
The present invention relates to the web advertisement play-back technology, relate in particular to a kind of system and method that uses the advertisement position carrier to play web advertisement.
Background technology
In the prior art, adopt IFRAME as the advertisement position carrier at the advertisement position of webpage, to show advertisement position.IFRAME inside comprises an advertisement page.Be illustrated in figure 1 as and adopt IFRAME as the identification means schematic diagram of advertisement position carrier, among Fig. 1, the position that IFRAME quotes advertisement page A place is an advertisement position, and the position that IFRAME quotes advertisement page B place is another advertisement position.
The defective of prior art is: adopt IFRAME to quote advertisement page as the advertisement position carrier, can cause the page loading velocity of webpage to slow down independently to the backstage request msg when each advertisement position is play web advertisement, increase back-end data and process load.
Summary of the invention
In view of this, fundamental purpose of the present invention is to provide a kind of system and method that uses the advertisement position carrier to play web advertisement, can improve the page loading velocity of webpage, reduces back-end data and processes load.
For achieving the above object, technical scheme of the present invention is achieved in that
A kind of system that uses the advertisement position carrier to play web advertisement comprises the backstage of system, and this system also comprises: advertisement position carrier discrimination module, advertisement position ID extraction module, data demand module and playing module; Wherein,
Advertisement position carrier discrimination module is used for distinguishing that at the advertisement position carrier sign comprises CLASSNAME, when the advertisement position carrier comprises DIV, whether possesses the CLASSNAME attribute by judging the DIV on the current web page, picks out advertisement position carriers all on the current web page; Possesses the DIV of CLASSNAME attribute as described advertisement position carrier;
Advertisement position ID extraction module is used for going out advertising site mark all on the current web page (ID) according to the attributes extraction of described advertisement position carrier;
Data demand module is used for encapsulating all advertisement position ID that extract in a secondary data request, submits described request of data to the backstage;
Playing module is used for according to the disposable data of returning in backstage, plays web advertisement at the advertisement position that advertisement position carrier corresponding to advertisement position ID located.
Wherein, described advertisement position ID extraction module, be further used for after collecting the DIV that possesses the CLASSNAME attribute all on the current web page, possesses the ID attribute of the DIV of CLASSNAME attribute according to each, extract advertisement position ID corresponding to each DIV that possesses the CLASSNAME attribute, obtain all advertisement position ID on the current web page.
Wherein, described backstage is further used for after receiving described request of data, parses all advertisement position ID that encapsulate in the request of data, with disposable the returning of data of all advertisement position ID institute corresponding requests.
Wherein, described playing module is further used for obtaining the DIV that possesses the CLASSNAME attribute according to each advertisement position ID correspondence, and after navigating to advertisement position according to the DIV that possesses the CLASSNAME attribute, according to the data playback web advertisement that returns.
A kind of method of using the advertisement position carrier to play web advertisement distinguishes that at the advertisement position carrier sign comprises CLASSNAME, and when the advertisement position carrier comprised DIV, the method comprised:
By judging that whether the DIV on the current web page possesses the CLASSNAME attribute, picks out advertisement position carriers all on the current web page; Possesses the DIV of CLASSNAME attribute as described advertisement position carrier;
Attributes extraction according to described advertisement position carrier goes out advertising site mark all on the current web page;
All advertisement position ID that encapsulation extracts in a secondary data request submit described request of data to the backstage;
According to the disposable data of returning in backstage, play web advertisement at the advertisement position that advertisement position carrier corresponding to advertisement position ID located.
Wherein, describedly extract advertising site mark all on the current web page and specifically comprise: collect all DIV that possesses the CLASSNAME attribute on the current web page; According to each ID attribute that possesses the DIV of CLASSNAME attribute, extract advertisement position ID corresponding to each DIV that possesses the CLASSNAME attribute, obtain all advertisement position ID on the current web page.
Wherein, playing the front the method for web advertisement also comprises: the backstage parses all advertisement position ID that encapsulate in the described request of data, with disposable the returning of data of all advertisement position ID institute corresponding requests.
Wherein, described broadcast web advertisement specifically comprises: obtain the DIV that possesses the CLASSNAME attribute according to each advertisement position ID correspondence, and navigate to advertisement position according to the DIV that possesses the CLASSNAME attribute, according to the data playback web advertisement that returns.
The present invention distinguishes that according to the advertisement position carrier sign picks out advertisement position carriers all on the current web page; Attributes extraction according to the advertisement position carrier goes out advertising site mark all on the current web page; All advertisement position ID that encapsulation extracts in a secondary data request submit request of data to the backstage; According to the disposable data of returning in backstage, play web advertisement at the advertisement position that advertisement position carrier corresponding to advertisement position ID located.
Adopt the present invention, only need to send out a secondary data request, and in a secondary data request, comprised all advertising site mark, therefore, can improve the page loading velocity of webpage, reduce back-end data and process load.
Description of drawings
Fig. 1 is that available technology adopting IFRAME is as the identification means schematic diagram of advertisement position carrier;
Fig. 2 adopts DIV as the identification means schematic diagram of advertisement position carrier among the present invention;
Fig. 3 adopts DIV to play the process flow diagram of web advertisement as the advertisement position carrier among the present invention;
Fig. 4 is the schematic diagram of data layout among the present invention.
Embodiment
Basic thought of the present invention is: only need to send out a secondary data request, and comprised all advertising site mark in a secondary data request, therefore, can improve the page loading velocity of webpage, reduce back-end data and process load.
For making the purpose, technical solutions and advantages of the present invention clearer, by the following examples and with reference to accompanying drawing, the present invention is described in more detail.
Use the advertisement position carrier to play the scheme of web advertisement in the prior art, need repeatedly to initiate to the backstage request of data, make the backstage need to play for each advertisement position this data request processing data and return data of web advertisement.Owing to there being an advertisement position, just need to initiate a secondary data request, the backstage responds this request of data accordingly, and the advertisement position that exists on the webpage is numerous, adopts the processing mode of prior art, the data process load of in the time of certainly will increasing the backstage and repeatedly respond data being processed, take resource, for operation and the resource allocation on backstage brings adverse effect, if always like this operation of backstage then keeps away the problem of unavoidable final overload operation.Although and the present invention also is a kind of scheme of using the advertisement position carrier to play web advertisement, but the present invention only need to initiate a secondary data request, just can realize that the request of data of all advertisement positions that exist on the webpage being play web advertisement sends to the backstage, because the present invention has comprised the advertising site mark (ID) of all advertisement positions in request of data this time, thereby the backstage is also returned data after data are processed for unified the carrying out of advertisement position ID of all advertisement positions in the request of data this time accordingly, final on each advertisement position on the webpage according to the data playback web advertisement that returns.
The present invention mainly comprises following content:
A kind of system that uses the advertisement position carrier to play web advertisement, this system is except comprising the backstage of system, this system also comprises: advertisement position carrier discrimination module, advertisement position ID extraction module, data demand module and playing module.Wherein, advertisement position carrier discrimination module is used for distinguishing that according to the advertisement position carrier sign picks out advertisement position carriers all on the current web page.Advertisement position ID extraction module is used for going out advertisement position ID all on the current web page according to the attributes extraction of advertisement position carrier.Data demand module is used for encapsulating all advertisement position ID that extract in a secondary data request, submits this request of data to the backstage.Playing module is used for according to the disposable data of returning in backstage, plays web advertisement at the advertisement position that advertisement position carrier corresponding to advertisement position ID located.
Here, the advertisement position carrier distinguishes that sign comprises CLASSNAME; The advertisement position carrier comprises DIV.Advertisement position carrier discrimination module is further used for by judging that whether the DIV on the current web page possesses the CLASSNAME attribute, picks out advertisement position carriers all on the current web page; Possesses the DIV of CLASSNAME attribute as described advertisement position carrier.
Here need to prove: described advertisement position carrier discrimination module is further used for by judging whether DIV on the current web page possesses the understanding technically of CLASSNAME attribute and be: whether possess specific value in the CLASSNAME attribute, this value is arranged.The value of CLASSNAME can be the character string of any amount, and separates with the space, such as "＜div class=" aa aa1 aa2 "〉＜/div〉", "＜div class=" bb cc dd "〉＜/div〉".Wherein, class is exactly that CLASNAME is applied in describing method on the advertisement position carrier.
Judge whether CLASSNAME contains certain specific value, thereby determine that this is the advertisement position carrier.Such as the carrier that comprises CLASSNAME and contain " adv ", we think the advertisement position carrier.Such as "＜div class=" adv bb cc "〉＜/div〉", and "＜div class=" adv "＜/div〉" all be the advertisement position carrier; And "＜div class=" aa "＜/div〉" not the advertisement position carrier.As shown in Figure 2, the CLASSNAME=advertisement is exactly a particular value, and just passable as long as CLASSNAME comprises the particular value of an agreement, specifically what value can not affect the realization of flow process of the present invention.
Here, advertisement position ID extraction module is further used for after collecting the DIV that possesses the CLASSNAME attribute all on the current web page, possesses the ID attribute of the DIV of CLASSNAME attribute according to each, extract advertisement position ID corresponding to each DIV that possesses the CLASSNAME attribute, obtain all advertisement position ID on the current web page.
Here, the backstage is further used for after receiving this request of data, parses all advertisement position ID that encapsulate in the request of data, with disposable the returning of data of all advertisement position ID institute corresponding requests.
Here, playing module is further used for obtaining the DIV that possesses the CLASSNAME attribute according to each advertisement position ID correspondence, and after navigating to advertisement position according to the DIV that possesses the CLASSNAME attribute, according to the data playback web advertisement that returns.
A kind of method of using the advertisement position carrier to play web advertisement, the method comprises:
Distinguish that according to the advertisement position carrier sign picks out advertisement position carriers all on the current web page;
Attributes extraction according to described advertisement position carrier goes out advertising site mark all on the current web page;
All advertisement position ID that encapsulation extracts in a secondary data request submit described request of data to the backstage;
According to the disposable data of returning in backstage, play web advertisement at the advertisement position that advertisement position carrier corresponding to advertisement position ID located.
Here, the advertisement position carrier distinguishes that sign comprises CLASSNAME; The advertisement position carrier comprises DIV.Describedly pick out advertisement position carriers all on the current web page and specifically comprise: whether possess the CLASSNAME attribute by judging the DIV on the current web page, pick out advertisement position carriers all on the current web page; Possesses the DIV of CLASSNAME attribute as described advertisement position carrier.
Here, describedly extract advertising site mark all on the current web page and specifically comprise: collect all DIV that possesses the CLASSNAME attribute on the current web page; According to each ID attribute that possesses the DIV of CLASSNAME attribute, extract advertisement position ID corresponding to each DIV that possesses the CLASSNAME attribute, obtain all advertisement position ID on the current web page.
Here, playing the front the method for web advertisement also comprises: the backstage parses all advertisement position ID that encapsulate in this request of data, with disposable the returning of data of all advertisement position ID institute corresponding requests.
Here, described broadcast web advertisement specifically comprises: obtain the DIV that possesses the CLASSNAME attribute according to each advertisement position ID correspondence, and navigate to advertisement position according to the DIV that possesses the CLASSNAME attribute, according to the data playback web advertisement that returns.
Below to the present invention's elaboration of giving an example.
The present invention is different from prior art, adopts DIV as the advertisement position carrier, to replace IFRAME of the prior art as the advertisement position carrier.Here it is to be noted: among the present invention, although DIV can be used as the advertisement position carrier and uses, but a lot of DIV is arranged on the webpage, be not that each DIV on the webpage is the advertisement position carrier, for the DIV on the webpage is distinguished, be only the advertisement position carrier that is used to pick out which DIV, need to add an attribute to DIV, namely the advertisement position carrier is distinguished sign.The advertisement position carrier distinguishes that sign can adopt CLASSNAME among the present invention.When distinguishing that by the advertisement position carrier sign picks out DIV and is the advertisement position carrier that is used to, continue another attribute according to DIV, namely advertising site mark is obtained advertisement positions all on the webpage.Advertising site mark can be expressed as advertisement position ID.
Example one: the present invention adopts DIV as the identification means of advertisement position carrier.
Be illustrated in figure 2 as and adopt DIV as the identification means schematic diagram of advertisement position carrier among the present invention.Among Fig. 2, use DIV to replace IFRAME as the advertisement position carrier.And add a CLASSNAME who represents advertisement for these DIV.This CLASSNAME can be the combination of any word and numeral, plays mark action, is used for distinguishing whether current DIV is the advertisement position carrier that is used to, and CLASSNAME is the attribute of DIV.Upper another attribute of DIV has been indicated the advertisement position ID of CLASSNAME representative advertisement, and at this moment, this advertisement position ID such as the upper attribute of DIV can use this attribute of ID.
Example two: the present invention adopts DIV to play the flow process of web advertisement as the advertisement position carrier, and as shown in Figure 3, this flow process may further comprise the steps:
Step 101, use CLASSNAME sign DIV, picking out which DIV on the webpage according to CLASSNAME is DIV as the advertisement position carrier.
In this step, realize that described distinguishing can adopt advertisement position carrier discrimination module to realize.Advertisement position carrier discrimination module can adopt JAVASCRIPT program specific implementation, JAVASCRIPT program on webpage picks out the DIV that carries CLASSNAME, when the DIV that picks out in other words possesses the CLASSNAME attribute, collect these that pick out and carry the DIV of CLASSNAME, collect in other words these that pick out and possess the DIV of CLASSNAME attribute.Here, set forth for convenient, the DIV that carries CLASSNAME that collects collects the DIV that these DIV that possess the CLASSNAME attribute that pick out are designated hereinafter simply as collection in other words.
Step 102, when processing for the DIV that collects, go out advertisement position ID according to the ID attributes extraction of the DIV that collects.
This step can adopt advertisement position ID extraction module to realize.Because the DIV that collects is all DIV that are used as the advertisement position carrier on the webpage, is generally a plurality of, therefore, go out advertisement position ID according to the ID attributes extraction of the DIV of each collection after, just can obtain advertisement position ID all on the current web page.Here, DIV of the present invention can be for one or more.Advertisement position ID extraction module also can adopt JAVASCRIPT program specific implementation, after JAVASCRIPT program on the webpage is collected these DIV by the mode of distinguishing CLASSNAME, according to the ID attribute advertisement position ID is extracted, thus all advertisement position ID on the disposable acquisition current web page.
Step 103, the advertisement position ID that encapsulation extracts in request of data submit request of data to the backstage.
In this step, the implication of advertisement position ID is with the description of advertisement position ID in the step 102, advertisement position ID all on the current web page, as seen the present invention is by a secondary data request, all advertisement position ID are submitted to the backstage to obtain data, after process all advertisement position ID unifications on the backstage so, with disposable the returning of data of all advertisement position ID institute corresponding requests.
This step can adopt data demand module to realize.Data demand module also can adopt JAVASCRIPT program specific implementation, JAVASCRIPT program on the webpage is dynamically inserted a script (SCRIPT) element at the page, comprises all advertisement position ID in the URL(uniform resource locator) of SCRIPT element (url).For example a kind of form is as follows:
＜SCRIPT src=" http://path.server.com/? advertisement position A, advertisement position B "＜/SCRIPT 〉
Step 104, backstage parse the advertisement position ID that encapsulates in the request of data, with disposable the returning of data of all advertisement position ID institute corresponding requests.
This step adopts the backstage to realize.The backstage receives after the request of data, pulls data on the corresponding advertisement position according to the advertisement position ID among the url, and then the disposable data that meet the JAVASCRIPT form that are assembled into are returned.The form of data as shown in Figure 4.
The data that step 105, basis are returned are drawn web advertisement and broadcast at the advertisement position that DIV corresponding to advertisement position ID locates.
This step can adopt playing module to realize.Playing module also can adopt JAVASCRIPT program specific implementation, and after the data that meet the JAVASCRIPT form were returned on the backstage, the JAVASCRIPT program found corresponding DIV according to advertisement position ID, thereby can navigate to advertisement position according to DIV.Again according to carousel strategy one or more data from the advertisement position that navigates to that arrange, directly select data and play a plurality of data that maybe will select and make up and play after drawing.
Here it is to be noted: prior art is to adopt IFRAME as the advertisement position carrier, can only directly quote the web advertisement that loads, its shortcoming is: because the page that is introduced into can not change the size of self, directly load, therefore, the intention that has limited when web advertisement is play is brought into play.And after the present invention adopts DIV to substitute the IFRAME of prior art, can draw web advertisement according to the data of returning, solved the problem of intention performance when prior art restriction web advertisement is play.
Here, can also may further comprise the steps after the step 105:
Step 106, transmission exposure.
This step can adopt exposure module to realize.Exposure module also can adopt JAVASCRIPT program specific implementation, and the JAVASCRIPT program sends exposure according to the advertisement position of playing and data to the backstage.
Here, abbreviation and the Key Term that relates in the above literal is described as follows:
1, web advertisement: utilize the advertisement of internet issue.It comprises the advertisement on the carriers such as website, JICQ, software live on line, download software.Web advertisement comprises the various ways such as Text Link advertisement, flag, video.
2, JAVASCRIPT: network script language a kind of, be called for short JS.
3, the DIV:DIV element is the element that structure and background are provided for the content of bulk in the html document.
4) the IFRAME:IFRAME element is to load the element of other content of pages for certain zone in the html document.
5, CLASSNAME a: mark.Can use certain pattern so that have this markup page element.
6, url: URL(uniform resource locator).URL is for a kind of identification means of intactly describing the address of webpage and other resources on the internet.
7, advertisement position: the position that web advertisement is play.
Above DIV, IFRAME, CLASSNAME belongs to the class that can supply JS to call.
The above is preferred embodiment of the present invention only, is not for limiting protection scope of the present invention.
Claims (8)
1. system that uses the advertisement position carrier to play web advertisement comprises the backstage of system it is characterized in that this system also comprises: advertisement position carrier discrimination module, advertisement position ID extraction module, data demand module and playing module; Wherein,
Advertisement position carrier discrimination module is used for distinguishing that at the advertisement position carrier sign comprises CLASSNAME, when the advertisement position carrier comprises DIV, whether possesses the CLASSNAME attribute by judging the DIV on the current web page, picks out advertisement position carriers all on the current web page; Possesses the DIV of CLASSNAME attribute as described advertisement position carrier;
Advertisement position ID extraction module is used for going out advertising site mark all on the current web page (ID) according to the attributes extraction of described advertisement position carrier;
Data demand module is used for encapsulating all advertisement position ID that extract in a secondary data request, submits described request of data to the backstage;
Playing module is used for according to the disposable data of returning in backstage, plays web advertisement at the advertisement position that advertisement position carrier corresponding to advertisement position ID located.
2. system according to claim 1, it is characterized in that, described advertisement position ID extraction module, be further used for after collecting the DIV that possesses the CLASSNAME attribute all on the current web page, possesses the ID attribute of the DIV of CLASSNAME attribute according to each, extract advertisement position ID corresponding to each DIV that possesses the CLASSNAME attribute, obtain all advertisement position ID on the current web page.
3. system according to claim 2 is characterized in that, described backstage is further used for after receiving described request of data, parses all advertisement position ID that encapsulate in the request of data, with disposable the returning of data of all advertisement position ID institute corresponding requests.
4. system according to claim 3, it is characterized in that, described playing module, be further used for obtaining the DIV that possesses the CLASSNAME attribute according to each advertisement position ID correspondence, and after navigating to advertisement position according to the DIV that possesses the CLASSNAME attribute, according to the data playback web advertisement that returns.
5. a method of using the advertisement position carrier to play web advertisement is characterized in that, distinguishes that at the advertisement position carrier sign comprises CLASSNAME, and when the advertisement position carrier comprised DIV, the method comprised:
By judging that whether the DIV on the current web page possesses the CLASSNAME attribute, picks out advertisement position carriers all on the current web page; Possesses the DIV of CLASSNAME attribute as described advertisement position carrier;
Attributes extraction according to described advertisement position carrier goes out advertising site mark all on the current web page;
All advertisement position ID that encapsulation extracts in a secondary data request submit described request of data to the backstage;
According to the disposable data of returning in backstage, play web advertisement at the advertisement position that advertisement position carrier corresponding to advertisement position ID located.
6. method according to claim 5 is characterized in that, describedly extracts advertising site mark all on the current web page and specifically comprises: collect all DIV that possesses the CLASSNAME attribute on the current web page; According to each ID attribute that possesses the DIV of CLASSNAME attribute, extract advertisement position ID corresponding to each DIV that possesses the CLASSNAME attribute, obtain all advertisement position ID on the current web page.
7. method according to claim 6 is characterized in that, play the front the method for web advertisement and also comprise: the backstage parses all advertisement position ID that encapsulate in the described request of data, with disposable the returning of data of all advertisement position ID institute corresponding requests.
8. method according to claim 7, it is characterized in that, described broadcast web advertisement specifically comprises: obtain the DIV that possesses the CLASSNAME attribute according to each advertisement position ID correspondence, and navigate to advertisement position according to the DIV that possesses the CLASSNAME attribute, according to the data playback web advertisement that returns.
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| CN201010217443.8A CN102298597B (en) | 2010-06-23 | 2010-06-23 | System and method for broadcasting webpage advertisements by using advertisement space carriers |
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| CN102609864B (en) * | 2012-02-16 | 2016-12-14 | 合一网络技术(北京)有限公司 | A kind of advertisement delivery method, device, server and system |
| CN107993100A (en) * | 2017-12-26 | 2018-05-04 | 昝路广 | Local Area Network advertisement bullet Broadcast Control system and method, computer program, computer |
| CN108711076A (en) * | 2018-05-22 | 2018-10-26 | 北京五八信息技术有限公司 | A kind of media information put-on method, device, storage medium and computer equipment |
| CN109711888A (en) * | 2018-12-28 | 2019-05-03 | 北京金山安全软件有限公司 | Webpage advertisement display method and device |
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