CN102298615A

CN102298615A - Method for displaying research result realized by computer and equipment

Info

Publication number: CN102298615A
Application number: CN201110216815XA
Authority: CN
Inventors: 吕炳潮; 宗骁
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2011-07-29
Filing date: 2011-07-29
Publication date: 2011-12-28

Abstract

The invention aims to provide a method for displaying a research result and equipment, wherein the method comprises the following steps that a research and process device obtains a research result selected by a user; at least one group of key information corresponding to the research result is obtained according to the research result, and the key information is displayed to the user. Compared with the prior art, the method and the equipment have the following advantages: on the one hand, under the premise of not reducing the information quantity of the displayed content, related information of the research result can be clearly displayed in a limited display space, and user experience can be increased; and on the other hand, targeted promotion information can be displayed and provided for research promotion and application, the user can have more chances to get know and use the promotion information, thus, the promotion effect of the research can be improved.

Description

A kind of computer implemented method and apparatus that is used to show Search Results

Technical field

The present invention relates to the search technique field, relate in particular to a kind of method and apparatus that is used to show Search Results.

Background technology

Application widely along with the Internet search technology, people propose higher requirement to obtain its Search Results that needs quickly and efficiently by internet hunt, for example, for the more heterogeneous pass information of those Search Results is provided in comprising the webpage of search result list, prior art mainly adopts carries out breviary to the pairing page object of Search Results, and show based on the webpage that comprises Search Results, more heterogeneous pass information for this Search Results of user's preview, spacial flex has in limited time but when this page object content is more, the user can't clearly discern the content in the spacial flex, thereby influence user's experience; In addition, promote, show in the prior art that this shopping website homepage thumbnail does not provide the key message that helps promote this online shopping for search such as online shopping, thus influence search promotion effect.

Therefore, how clearly in Search Results show that effectively the key message with the corresponding resource of this Search Results becomes problem demanding prompt solution.

Summary of the invention

The purpose of this invention is to provide a kind of Search Results that is used for according to user's selection, the method and apparatus of the key message of displaying and the corresponding resource of this Search Results.As shown in Figure 1; keyword " Beijing hotel reservation " according to user's input; article one Search Results that search engine inquiry obtains is promoted for the search of certain hotel reservation service; when the user selects this Search Results by cursor hovers or mouse-click, in the suspension window that this Search Results right side occurs, show the key message that comprises the information such as recommendation hotel that this hotel reservation service provides.

According to an aspect of the present invention, provide a kind of computer implemented method that is used to show Search Results, wherein, this method may further comprise the steps:

A obtains the Search Results that the user selects;

B obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results;

C shows described user with described key message.

According to an aspect of the present invention, provide a kind of equipment that is used to show Search Results, wherein, this equipment comprises:

The Search Results deriving means is used to obtain the Search Results that the user selects;

The key message deriving means is used for according to described Search Results, obtains at least one group of key message with the corresponding resource of described Search Results;

The key message exhibiting device is used for described key message is showed described user.

Compared with prior art, the present invention has the following advantages: at first, can not reduce under the prerequisite of showing the contained quantity of information of content, the relevant information of clear display of search results in limited spacial flex improves user experience; Secondly, need not the user further operates, for example, its interested key message be can in searched page, show simultaneously, thereby link and time that the user searched for and obtained information on the internet reduced by clicking the link redirect in the Search Results or being redirected to related web page; Once more, can be search and apply to provide and show promotion message targetedly, make the user have more opportunity to know and use this promotion message, thereby promote the effect that search is promoted.

Description of drawings

By reading the detailed description of doing with reference to the following drawings that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the exemplary plot of showing the key message of the resource corresponding with this Search Results according to of the present invention in Search Results;

Fig. 2 illustrates the equipment synoptic diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results according to one aspect of the invention;

Fig. 3 illustrates the equipment synoptic diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results in accordance with a preferred embodiment of the present invention;

Fig. 4 illustrates the method flow diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results according to a further aspect of the present invention;

Fig. 5 illustrates the method flow diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results in accordance with a preferred embodiment of the present invention.

Fig. 6 illustrates the exemplary plot that is used for showing at Search Results the key message of the resource corresponding with this Search Results in accordance with a preferred embodiment of the present invention.

Fig. 7 illustrates the exemplary plot that is used for showing at Search Results the key message of the resource corresponding with this Search Results in accordance with a preferred embodiment of the present invention.

Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 2 illustrates the equipment synoptic diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results according to one aspect of the invention.Search treatment facility 1 comprises Search Results deriving means 11, key message deriving means 12 and key message exhibiting device 13.At this, search treatment facility 1 includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on a large amount of computing machines of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

Particularly, Search Results deriving means 11 obtains the Search Results that the user selects.More specifically, Search Results deriving means 11 regularly or answer Event triggered to obtain the Search Results that the user selects in real time, for example the subscriber equipment by real-time listening user and display of search results carries out the message event that user interactions is selected certain Search Results, to obtain the Search Results that the user selects, perhaps directly read the Search Results of user's selection termly from third party device by the communication mode of agreement, wherein, the user selects the mode of Search Results to include but not limited to that cursor hovers is on selected Search Results, the selected Search Results of mouse-click, keyboard is imported the numbering of selected Search Results etc.For example, when search treatment facility 1 is a network search engines, the user is with on mouse-over certain bar Search Results in the page that comprises search result list that subscriber equipment provides, surpass certain during threshold value when this hover time time, subscriber equipment thinks that the user has selected this Search Results, and this Search Results is encapsulated as a request message, http request message for example, and,, be submitted to the Search Results deriving means 11 of search treatment facility 1 as http communication protocol by the respective communication agreement, then, Search Results deriving means 11 receives and resolves this request message by the real-time listening user message, obtains Search Results wherein.At this, this subscriber equipment can be any can with the user by the electronic product that keyboard, mouse, telepilot, touch pad or voice-operated device carry out man-machine interaction, include but not limited to computing machine, smart mobile phone, PDA or IPTV etc.Can communicate by letter by any communication mode realization between search treatment facility 1 and the subscriber equipment, include but not limited to, based on the mobile communication of 3GPP, LTE, WIMAX, based on the computer network communication of TCP/IP, udp protocol and based on the low coverage wireless transmission method of bluetooth, Infrared Transmission standard.The network that search treatment facility 1 is connected with subscriber equipment includes but not limited to: internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.For another example, Search Results deriving means 11 is pressed some cycles, send the request message that obtains the Search Results that the user selects by calling application programming interface (API) that third party device provides to third party device termly, and receive the Search Results that this third party device returns based on this request message.Those skilled in the art will be understood that the above-mentioned mode of Search Results of obtaining is only for giving an example; other existing or modes of obtaining Search Results that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Subsequently, key message deriving means 12 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results.Particularly, the Search Results that key message deriving means 12 provides according to Search Results deriving means 11, for example can be according to pre-defined rule, statistical study obtains and at least one group of key message of the corresponding resource of this Search Results by the pairing resource of this Search Results is carried out, also the pairing resource of Search Results can be carried out matching inquiry obtaining at least one group of key message of this resource in the key message storehouse, or can obtain at least one group of key message of this resource according to the service that the pairing resource of Search Results is provided.At this, described " resource " includes but not limited to and the corresponding webpage of this Search Results, website, document, image, the search popularization of product or service etc.Described " key message " includes but not limited to: the classification of the pairing news web page content of this Search Results, as physical culture, finance and economics, the keyword of military affairs etc., the pairing resource of this Search Results, as the product search promotion message of the frequency of occurrences is the highest in this resource vocabulary etc., this Search Results correspondence, as merchandising information, the product historical sales, the service search promotion message of user's favorable comment degree etc., this Search Results correspondence, the recommendation hotel information that service provides as hotel reservation etc.Preferably, described key message is not limited to word content, also can comprise video, audio frequency, picture material etc.More preferably, described key message is not limited to static content, also can comprise carrying out mutual dynamic content etc. with the user.For example, when the resource of Search Results correspondence for to win French Open Tennis champion's in 2011 sports news webpage about Li Na, key message deriving means 12 its corresponding sports news webpage of hypertext link information acquisition by providing in this Search Results, then this news web page content is carried out statistical study, the classification of obtaining this news web page is " physical culture ", headline is " Li Na be honored as a queen 2011 annual French Open Tennis ", and obtain the frequency of occurrences is the highest in this news web page keyword and be " Li Na " and " tennis ", in view of the above, key message deriving means 12 merges above-mentioned information to constitute and the corresponding one group of key message of this news web page resource.Preferably, connect example, this sports news web page contents that is used for statistical study also can be from the snapshots of web pages of this sports news that is stored in search database.For another example, when the resource of Search Results correspondence is the clothes shopping website, key message deriving means 12 with the network address URL(uniform resource locator) (URL) of this shopping website as key word, carry out matching inquiry with acquisition and the corresponding 3 groups of key messages of this shopping website in the key message storehouse, these 3 groups of key messages are respectively essential information, Recommendations information and the commodity sales promotion information of this shopping website.And for example, when the pairing resource of Search Results that obtains according to search sequence " Beijing hotel reservation " is to promote such as the search of online booking service, key message deriving means 12 is by calling the application programming interface (API) that this online booking service provides, inquiry obtains the information that the hotel is recommended in some Beijing from the hotel reservation service that this online booking service provides, and with it as one group of key message, this group key message can comprise hotel's title, the outdoor scene figure of hotel (indoor setting figure), room rates, ground of living in domain information etc.At this, described key message storehouse is used for the key message of the pairing resource of memory search result, and this key message storehouse includes but not limited to relational database, memory storage, harddisk memory etc.Those skilled in the art will be understood that the above-mentioned mode of key message of obtaining is only for giving an example; other existing or modes of obtaining key message that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Then, key message exhibiting device 13 shows described user with described key message.Particularly, at least one group of key message that key message exhibiting device 13 is obtained according to key message deriving means 12, adopt any known computing machine that the technological means of people's readable information is provided, for example screen display, loudspeaker plays etc., described key message is offered subscriber equipment, to show the user.With the screen display is example, key message exhibiting device 13 is with at least one group of key message of the corresponding resource of key message deriving means 12 Search Results that obtained and described, pass through page technology, for example JSP, ASP, PHP technology, with described key message with forms such as link, page form, suspension window or thumbnails, in certain sequence and form, be embedded among the result of page searching or on, offer described subscriber equipment, browse for the user.Those skilled in the art will be understood that the mode of above-mentioned displaying key message is only for giving an example; the mode of other displaying key messages existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, be to work continuously between Search Results deriving means 11, key message deriving means 12 and the key message exhibiting device 13.Particularly, Search Results deriving means 11 obtains the Search Results that the user selects; Subsequently, key message deriving means 12 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results; Then, key message exhibiting device 13 shows described user with described key message; At this, it will be understood by those skilled in the art that " continuing " is meant that each device requires to carry out the obtaining of the obtaining of Search Results, key message, and the displaying of key message according to the mode of operation of setting or adjust in real time respectively, stop to obtain of Search Results that the user is selected until Search Results deriving means 11 in a long time.

Fig. 3 illustrates the equipment synoptic diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results in accordance with a preferred embodiment of the present invention, wherein, key message deriving means 12 ' also comprises the resource information acquiring unit 121 ' and first acquiring unit 122 '.

Particularly, resource information acquiring unit 121 ' obtains the resource related information with the corresponding resource of described Search Results according to described Search Results; Then, first acquiring unit 122 ' obtains described at least one group of key message according to described resource related information.More specifically, the Search Results that resource information acquiring unit 121 ' is selected according to the user, for example by visit and the website of the corresponding resource of this Search Results to obtain the resource related information of this resource, or directly read the resource related information that is stored in this resource of search in the treatment facility 1, described resource related information includes but not limited to the link page in the corresponding target pages of this resource and this target pages, promotes relevant information etc. with the corresponding search of this resource; Then, the resource related information that first acquiring unit 122 ' obtains according to resource information acquiring unit 121 ', for example by to the corresponding target pages of this resource and this target pages in the content that links in the page carry out statistical study to obtain at least one group of key message, perhaps according to promoting relevant information with the corresponding search of this resource, from promoting some groups of key messages of this resource that the client provides in advance, search selects at least one group of key message, wherein, the application programming interface (API) that these some groups of key messages that provide in advance can provide by the server that calls the client that this search promotes obtains, also can obtain by the key message storehouse that visit is stored in search treatment facility 1 or the third party device, at this, the key message that this resource that client provides is in advance promoted in this search has been stored in this key message storehouse.For example, when with the corresponding resource of Search Results be that the search of B2C e-commerce website is promoted, the sign ID that resource information acquiring unit 121 ' is promoted according to this search promotes in the storehouse in search and carries out matching inquiry, promote relevant information with the search that obtains this e-commerce website, promote the group number of pairing key message, the budget that this search is promoted etc. as each search; Then, web service (web service) the application programming result (API) that the cloud computing server of first acquiring unit 122 ' by the client that calls this search and promote provides obtains 10 groups of key messages that client that this search promotes sets in advance for this search popularization, and promote relevant information according to the search that this search that resource information acquiring unit 121 ' obtains is promoted, from these 10 groups of key messages, select one or more groups key message, for example, promote when this search and each search to be set in relevant information to promote the group number of pairing key message be 5 groups, then first acquiring unit 122 ' is selected these 10 groups 5 groups of key messages that preset in the key message, for another example, if the budget that this search popularization relevant information illustrates this search popularization is more, then first acquiring unit 122 ' is that more groups of key messages are selected in this time search popularization.At this, search is promoted the storehouse and is used to store the search popularization relevant information that existing search is promoted, and this search is promoted storehouse and included but not limited to relational database, memory storage, harddisk memory etc.At this, described " web service " is an application program, and it opens an API that can conduct interviews and call by the Web mode to the external world, so that various web access functions to be provided.Those skilled in the art will be understood that the above-mentioned resource related information that obtains only is for example with the mode of obtaining key message; other existing or modes of obtaining resource related information or obtaining key message that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, described resource related information include but not limited to following at least each:

-with the corresponding target pages of described resource;

-with the page that links of the corresponding target pages of described resource and this target pages;

-promote relevant information with the corresponding search of described resource.

Particularly, described resource related information comprises and the corresponding target pages of described resource.For example, if described resource is a picture, then the resource related information of this picture comprises the webpage that comprises this picture and relevant information thereof (as text description of this picture etc.), first acquiring unit 122 ' can obtain the key message of this picture based on this webpage, and it can comprise the thumbnail of this picture and text description thereof etc.Described resource related information comprises the page that links with the corresponding target pages of described resource and this target pages.For example, if described resource is a video, then the resource related information of this video comprises the webpage that comprises this video and relevant information (as the evaluation information of this video) thereof, and other video webpages that link in this webpage.Described resource related information comprises with the corresponding search of described resource promotes relevant information.Wherein, described search is promoted object (as hotel reservation, translation on line, fresh flower express delivery etc.) that relevant information includes but not limited to search for popularization, budget, search that search is promoted and is promoted and be provided with (as whether showing key message etc.) etc.For example, if described resource is the search popularization of translation on line service, first acquiring unit 122 ' can carry out the key message that mutual translation information is imported and display interface is promoted as this search with the user with this translation on line.Those skilled in the art will be understood that above-mentioned resource related information only for giving an example, and other resource related informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

(with reference to Fig. 2) in a preferred embodiment, search treatment facility 1 also comprises the selecting arrangement (not shown).Followingly with reference to Fig. 2 the preferred embodiment is described in detail, wherein, Search Results deriving means 11 obtains the Search Results that the user selects; Subsequently, key message deriving means 12 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results; Then, key message exhibiting device 13 shows described user with described key message; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned identical with reference to the performed process of Search Results deriving means 11 among the described embodiment of Fig. 2, key message deriving means 12 and key message exhibiting device 13, does not give unnecessary details and do not do.

Particularly, selecting arrangement selects the suitable key message of at least one combination as preferred key message from described at least one group of key message according to user related information; Wherein, described key message exhibiting device 13 shows described user with described preferred key message.More specifically, selecting arrangement according to such as user property (as sex, age, education degree etc.), user preference user related informations such as (as favorite exercise type, food varieties etc.), from least one group of key message that key message deriving means 12 obtains, select the suitable key message of at least one combination as preferred key message; Subsequently, key message exhibiting device 13 shows described user with the preferred key message that selecting arrangement obtains according to predetermined exhibition method.For example, when with the corresponding resource of Search Results be online shopping site, key message deriving means 12 obtains numerous groups of key messages of relevant these online shopping site commodity; If user's sex is the male sex, then selecting arrangement will select the some group key messages comparatively relevant with the male sex as preferred key message, as the key message group of relevant man's dress ornament, the key message group of relevant athletic equipment and the key message group of relevant alcoholic commercial articles etc.; If the user is the elderly, then selecting arrangement will select the key message group of relevant health care commodity as preferred key message; If the user preference badminton, then selecting arrangement will select the key message group of relevant shuttlecock commodity (as racket, football shirt, sneakers etc.) as preferred key message; Then, key message exhibiting device 13 is placed on the suspension window that floats on the described Search Results with the preferred key message that comprises at least one group of key message that selecting arrangement obtains, and is presented in the subscriber equipment, browses for the user.Preferably, selecting arrangement also can be determined the quantity of preferred key message in conjunction with the size of key message spacial flex, and for example, this key message will show in mobile device that its spacial flex is limited, and then selecting arrangement will reduce the quantity of preferred key message.Those skilled in the art will be understood that above-mentioned acquisition and show that the mode of preferred key message only is for example; other acquisitions existing or that may occur from now on or the mode of showing preferred key message are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, search treatment facility 1 also can comprise the collator (not shown).Described collator can sort to the key message of respectively organizing in the described preferred key message according to presetting ordering rule, to determine described the putting in order of key message of respectively organizing; Then, described key message exhibiting device 13 can put in order according to described, and described preferred key message is showed described user.Particularly, collator according to preset based on such as with the corresponding search sequence of Search Results, respectively organize the ordering rule that presets information such as weight of key message, the key message of respectively organizing in the preferred key message is sorted, respectively organize putting in order of key message to determine this; Subsequently, respectively organize key message in the preferred key message that key message exhibiting device 13 is determined according to collator and put in order, with this respectively organize key message successively by appointment exhibition method show described user.For example, in preferred key message, comprise 3 groups of key message G1, G2 and G3, this preset ordering rule for according to the corresponding search sequence of Search Results in the cumulative number that occurs at each group key message of key word of the inquiry according to from many arranging to few order, then collator mates statistics according to the key word of the inquiry in the described search sequence in these 3 groups of key messages, the cumulative number that occurs in G1, G2 and G3 with the acquisition key word of the inquiry is 7 times, 9 times and 6 times, and determines that in view of the above putting in order of these 3 groups of key messages is G2, G1, G3; Then, key message exhibiting device 13 places the below of this Search Results with these three groups of key messages successively according to above-mentioned putting in order, and is illustrated in the subscriber equipment, browses for the user.Those skilled in the art will be understood that above-mentioned acquisition and show that the mode of preferred key message only is for example; other acquisitions existing or that may occur from now on or the mode of showing preferred key message are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

At this, need to prove that the example that the every numerical value in giving an example acts on as an illustration is only for understanding the present invention, the True Data during not as practical application.If no special instructions, the function of other local numerical value that occur for simplicity's sake, repeats no more with identical herein herein.

More preferably, described preset ordering rule can based on but be not limited to that following each sorts to the key message of respectively organizing in the described preferred key message at least:

-with the corresponding search sequence of described Search Results;

-described the weight that presets of respectively organizing key message;

-described the accumulative total of respectively organizing key message is showed number of times;

-described displaying the frequency of respectively organizing key message;

-user related information.

Particularly, when the described ordering rule that presets based on the corresponding search sequence of described Search Results the time, collator can be according to respectively the organizing the number of times that the accumulative total in the key message occurs and arrange in this preferred key message of the key word of the inquiry in the search sequence;

When described preset ordering rule based on described respectively organize key message preset weight the time, search is promoted the client and be can be its search and promote and provide some groups of key messages in advance and for every group of key message distributes its weight with respect to this search popularization, and then collator can respectively be organized this key message and arranges according to its weight order from big to small;

When described when presetting ordering rule and showing number of times based on the described accumulative total of respectively organizing key message, collator can respectively be organized key message to this and show according to its accumulative total how number of times is from arranging to few order, wherein, the accumulative total of key message shows that number of times can obtain by the historical display record of key message is carried out statistical study;

When described when presetting ordering rule based on the described displaying frequency of respectively organizing key message, collator can respectively be organized key message to this and arrange according to its displaying frequency order from big to small, wherein, the displaying frequency of key message can obtain by the historical display record of key message is carried out statistical study.At this, the historical display record of described key message can be stored in search treatment facility 1 or the third party device.

When the described ordering rule that presets based on user related information, wherein, this user related information includes but not limited to user property, user preference, user's history access record etc., and then collator can sort to each group key message according to those user related informations.In one example, the Search Results of certain news website has 3 groups of key messages:

The N1 sports news,

The N2 entertainment news,

The military news of N3,

Collator obtains this user and is male user, be that it may be interested in sports news and military news, and obtain the more website relevant of this user capture with military content by this user's history access record being carried out statistical study, be it to military news interest more, in view of the above, collator sorts to these 3 groups of key messages, and putting in order of acquisition is followed successively by: N3, N1, N2.

Preferably, collator also can be organized incidence relation between the key message according to each, will be mutually related respectively to organize key message and merge, and in one example, 4 groups of key messages that collator obtains certain news website Search Results put in order and are followed successively by:

The up-to-date link information of N4 sports news,

The up-to-date link information of N5 entertainment news,

The up-to-date video information of N6 sports news,

The up-to-date audio-frequency information of N7 sports news,

Wherein, N4, N6, N7 group key message is the information of sports news aspect, therefore exists relatedly each other, so collator merges one group of key message N4 ' with these 3 groups of key messages, thereby obtains the 2 groups of key message N4 ' and the N5 of this Search Results.

Those skilled in the art will be understood that, above-mentioned every ordering rule that presets not only can be used for collator separately the key message of respectively organizing of preferred key message is sorted, and multinomial weighted combination wherein can also be used for collator the key message of respectively organizing of preferred key message is sorted.Those skilled in the art will be understood that above-mentioned ordering rule only for giving an example, and other ordering rules existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

(with reference to Fig. 2) in a further advantageous embodiment, search treatment facility 1 comprises that also exhibition method determines the device (not shown).Followingly with reference to Fig. 2 the preferred embodiment is described in detail, Search Results deriving means 11 obtains the Search Results that the user selects; Subsequently, key message deriving means 12 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results; Then, key message exhibiting device 13 shows described user with described key message; Its detailed process for simplicity's sake, is contained in this with way of reference with aforementioned identical with reference to the performed process of Search Results deriving means 11 among the described embodiment of Fig. 2, key message deriving means 12 and key message exhibiting device 13, does not give unnecessary details and do not do.

Particularly, exhibition method is determined device according to user related information, determines the exhibition method of described key message; Wherein, described key message exhibiting device 13 shows described user also based on described exhibition method with described key message.More specifically, exhibition method determines that device according to such as user related informations such as user preference setting, user's historical behavior records, determines the exhibition method of key message, as is showed in suspension window on the Search Results, is illustrated in the below of Search Results etc.; Subsequently, key message exhibiting device 13 is determined the exhibition method of the key message that device provides this key message to be showed the user based on exhibition method.For example, exhibition method is determined device by user's historical behavior record is carried out statistical study, and the key message majority that the acquisition user browses in history is showed in the suspension window on the Search Results, and determines the exhibition method of this key message in view of the above; Subsequently, key message exhibiting device 13 is showed in this key message in the suspension window on this Search Results, and is presented on the subscriber equipment, browses for the user.Preferably, connect example, what of the content of this key message the suspension window that is used to show key message also can dynamically be adjusted window size according to.Those skilled in the art will be understood that the mode of the exhibition method of above-mentioned definite key message only is for example; the mode of the exhibition method of other definite key messages existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, described exhibition method can include but not limited to following at least each:

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

Particularly, described exhibition method comprises the bottom that is showed in described Search Results, for example, is showed in the bottom of the result of page searching at Search Results place.Preferably, also can be showed in the top of this result of page searching.Described exhibition method comprises and is showed in the suspension window, and wherein, this suspension window can be to show in certain fixing zone of the result of page searching at Search Results place, also can be set by the user or determines according to the position of browsing object.Preferably, its window size can be regulated.Described exhibition method comprises being showed in down opens up the space, and at this, described exhibition down space means the spacial flex that can dynamically stretch and bounce back in the result of page searching at Search Results place.For example, when the user when cursor being placed the displaying that triggers on certain bar Search Results with the key message of the corresponding resource of this Search Results, below this Search Results, will stretch out the spacial flex that is used to show this key message, and the display position of other Search Results under this Search Results will correspondingly move down, as shown in Figure 6; When cursor leaves this Search Results, this spacial flex will bounce back to close the displaying of this key message, simultaneously, these other Search Results will on move to its original position display, as shown in Figure 7.Those skilled in the art will be understood that above-mentioned exhibition method only for giving an example, and other exhibition methods existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

Preferably, described user related information include but not limited to following at least each:

-user property;

-user preference;

-user history information;

-user device IP address.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that the user imports in advance, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to some preferences selections that the user sets in advance, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information is write down and added up the previous search of user and clicks browsing histories by system, thereby can judge or the demand of predictive user.Described user related information comprises user device IP address, and it can reflect the current region of living in of this user, can detect subscriber equipment in real time by search treatment facility 1 and obtain.At this, the mode that search treatment facility 1 obtains this user related information includes but not limited to: obtain in the left log-on message during according to the user by the subscriber equipment log-on webpage, or according to during the user is by the subscriber equipment browsing page by obtaining or the like in user's historical behavior information of extracting in subscriber equipment end or the cookies information that network-side write down or by subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can be used for selecting arrangement separately to be selected key message and is used for exhibition method to determine that device determines the exhibition method of key message, and wherein multinomial combination is used for selecting arrangement and selects key message and be used for exhibition method and determine that device determines the exhibition method of key message.Those skilled in the art will be understood that above-mentioned user related information only for giving an example, and other user related informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

More preferably, search treatment facility 1 also can comprise the updating device (not shown).This updating device can according to the writing down alternately and upgrade described user's history information of described user.Particularly, updating device record and the mode of upgrading described user's history information include but not limited to: 1) updating device can finish the everything of back recording user in this search procedure in search procedure of user, for example clicks and browses; 2) the each action of updating device recording user in search procedure of user is also upgraded this user's of network-side user characteristics storehouse in real time, thereby up-to-date user's history information can be provided when the user clicks other Search Results in this search procedure.

Promote storehouse, user characteristics storehouse for the search database described in the embodiment of the invention, key message storehouse, search, it will be understood by those skilled in the art that it only should not be considered as any limitation of the invention for exemplary, in fact, above-mentioned search database, key message storehouse, search promote storehouse, user characteristics storehouse can be physically be kept at integratedly or separately in the search treatment facility 1 or external unit that other can communicate to connect with search treatment facility 1 in.

Fig. 4 illustrates the method flow diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results according to one aspect of the invention.At this, search treatment facility 1 includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on a large amount of computing machines of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.

Particularly, in step S1, search treatment facility 1 obtains the Search Results that the user selects.More specifically, in step S1, search treatment facility 1 regularly or answer Event triggered to obtain the Search Results that the user selects in real time, for example the subscriber equipment by real-time listening user and display of search results carries out the message event that user interactions is selected certain Search Results, to obtain the Search Results that the user selects, perhaps directly read the Search Results of user's selection termly from third party device by the communication mode of agreement, wherein, the user selects the mode of Search Results to include but not limited to that cursor hovers is on selected Search Results, the selected Search Results of mouse-click, keyboard is imported the numbering of selected Search Results etc.For example, when search treatment facility 1 is a network search engines, the user is with on mouse-over certain bar Search Results in the page that comprises search result list that subscriber equipment provides, surpass certain during threshold value when this hover time time, subscriber equipment thinks that the user has selected this Search Results, and this Search Results is encapsulated as a request message, http request message for example, and by the respective communication agreement, as http communication protocol, be submitted to search treatment facility 1, then, in step S1, search treatment facility 1 is by the real-time listening user message, reception is also resolved this request message, obtains Search Results wherein.At this, this subscriber equipment can be any can with the user by the electronic product that keyboard, mouse, telepilot, touch pad or voice-operated device carry out man-machine interaction, include but not limited to computing machine, smart mobile phone, PDA or IPTV etc.Can communicate by letter by any communication mode realization between search treatment facility 1 and the subscriber equipment, include but not limited to, based on the mobile communication of 3GPP, LTE, WIMAX, based on the computer network communication of TCP/IP, udp protocol and based on the low coverage wireless transmission method of bluetooth, Infrared Transmission standard.The network that search treatment facility 1 is connected with subscriber equipment includes but not limited to: internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.For another example, in step S1, search treatment facility 1 is pressed some cycles, send the request message that obtains the Search Results that the user selects by calling application programming interface (API) that third party device provides to third party device termly, and receive the Search Results that this third party device returns based on this request message.Those skilled in the art will be understood that the above-mentioned mode of Search Results of obtaining is only for giving an example; other existing or modes of obtaining Search Results that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Subsequently, in step S2, search treatment facility 1 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results.Particularly, in step S2, search treatment facility 1 is according to the Search Results that obtains in step S1, for example can be according to pre-defined rule, statistical study obtains and at least one group of key message of the corresponding resource of this Search Results by the pairing resource of this Search Results is carried out, also the pairing resource of Search Results can be carried out matching inquiry obtaining at least one group of key message of this resource in the key message storehouse, or can obtain at least one group of key message of this resource according to the service that the pairing resource of Search Results is provided.At this, described " resource " includes but not limited to and the corresponding webpage of this Search Results, website, document, image, the search popularization of product or service etc.Described " key message " includes but not limited to: the classification of the pairing news web page content of this Search Results, as physical culture, finance and economics, the keyword of military affairs etc., the pairing resource of this Search Results, as the product search promotion message of the frequency of occurrences is the highest in this resource vocabulary etc., this Search Results correspondence, as merchandising information, the product historical sales, the service search promotion message of user's favorable comment degree etc., this Search Results correspondence, the recommendation hotel information that service provides as hotel reservation etc.Preferably, described key message is not limited to word content, also can comprise video, audio frequency, picture material etc.More preferably, described key message is not limited to static content, also can comprise carrying out mutual dynamic content etc. with the user.For example, when the resource of Search Results correspondence for to win French Open Tennis champion's in 2011 sports news webpage about Li Na, in step S2, search treatment facility 1 its corresponding sports news webpage of hypertext link information acquisition by providing in this Search Results, then this news web page content is carried out statistical study, the classification of obtaining this news web page is " physical culture ", headline is " Li Na be honored as a queen 2011 annual French Open Tennis ", and obtain the frequency of occurrences is the highest in this news web page keyword and be " Li Na " and " tennis ", in view of the above, in step S2, search treatment facility 1 merges above-mentioned information to constitute and the corresponding one group of key message of this news web page resource.Preferably, connect example, this sports news web page contents that is used for statistical study also can be from the snapshots of web pages of this sports news that is stored in search database.For another example, when the resource of Search Results correspondence is the clothes shopping website, in step S2, search treatment facility 1 with the network address URL(uniform resource locator) (URL) of this shopping website as key word, carry out matching inquiry with acquisition and the corresponding 3 groups of key messages of this shopping website in the key message storehouse, these 3 groups of key messages are respectively essential information, Recommendations information and the commodity sales promotion information of this shopping website.And for example, when the pairing resource of Search Results that obtains according to search sequence " Beijing hotel reservation " is to promote such as the search of online booking service, in step S2, search treatment facility 1 is by calling the application programming interface (API) that this online booking service provides, inquiry obtains the information that the hotel is recommended in some Beijing from the hotel reservation service that this online booking service provides, and with it as one group of key message, this group key message can comprise hotel's title, the outdoor scene figure of hotel (indoor setting figure), room rates, ground of living in domain information etc.At this, described key message storehouse is used for the key message of the pairing resource of memory search result, and this key message storehouse includes but not limited to relational database, memory storage, harddisk memory etc.Those skilled in the art will be understood that the above-mentioned mode of key message of obtaining is only for giving an example; other existing or modes of obtaining key message that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Then, in step S3, search treatment facility 1 shows described user with described key message.Particularly, in step S3, search treatment facility 1 is according to its at least one group of key message that is obtained in step S2, adopt any known computing machine that the technological means of people's readable information is provided, for example screen display, loudspeaker plays etc., described key message is offered subscriber equipment, to show the user.With the screen display is example, in step S3, the search treatment facility 1 that it is obtained in step S2 with at least one group of key message corresponding resource of described Search Results, by page technology, for example JSP, ASP, PHP technology, with described key message with forms such as link, page form, suspension window or thumbnails, in certain sequence and form, be embedded among the result of page searching or on, offer described subscriber equipment, browse for the user.Those skilled in the art will be understood that the mode of above-mentioned displaying key message is only for giving an example; the mode of other displaying key messages existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, be to work continuously between the above steps.Particularly, in step S1, search treatment facility 1 obtains the Search Results that the user selects; Subsequently, in step S2, search treatment facility 1 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results; Then, in step S3, search treatment facility 1 shows described user with described key message; At this, it will be understood by those skilled in the art that " continuing " is meant that each step requires to carry out the obtaining of the obtaining of Search Results, key message, and the displaying of key message according to the mode of operation of setting or adjust in real time respectively, stop to obtain of Search Results that the user is selected until search treatment facility 1 in a long time.

Fig. 5 illustrates the method flow diagram that is used for showing at Search Results the key message of the resource corresponding with this Search Results in accordance with a preferred embodiment of the present invention, and wherein, this process also comprises step S21 ' and step S22 '.

Particularly, in step S21 ', search treatment facility 1 obtains the resource related information with the corresponding resource of described Search Results according to described Search Results; Then, in step S22 ', search treatment facility 1 obtains described at least one group of key message according to described resource related information.More specifically, in step S21 ', the Search Results that search treatment facility 1 is selected according to the user, for example by visit and the website of the corresponding resource of this Search Results to obtain the resource related information of this resource, or directly read the resource related information that is stored in this resource of search in the treatment facility 1, described resource related information includes but not limited to the link page in the corresponding target pages of this resource and this target pages, promotes relevant information etc. with the corresponding search of this resource; Then, in step S22 ', search treatment facility 1 is according to its resource related information that obtains in step S21 ', for example by to the corresponding target pages of this resource and this target pages in the content that links in the page carry out statistical study to obtain at least one group of key message, perhaps according to promoting relevant information with the corresponding search of this resource, from promoting some groups of key messages of this resource that the client provides in advance, search selects at least one group of key message, wherein, the application programming interface (API) that these some groups of key messages that provide in advance can provide by the server that calls the client that this search promotes obtains, also can obtain by the key message storehouse that visit is stored in search treatment facility 1 or the third party device, at this, the key message that this resource that client provides is in advance promoted in this search has been stored in this key message storehouse.For example, when with the corresponding resource of Search Results be that the search of B2C e-commerce website is promoted, in step S21 ', the sign ID that search treatment facility 1 is promoted according to this search promotes in the storehouse in search and carries out matching inquiry, promote relevant information with the search that obtains this e-commerce website, promote the group number of pairing key message, the budget that this search is promoted etc. as each search; Then, in step S22 ', web service (web service) the application programming result (API) that the cloud computing server of search treatment facility 1 by the client that calls this search and promote provides obtains 10 groups of key messages that the client of this search popularization sets in advance for this search popularization, and promote relevant information in step S21 ' according to the search that its this search of obtaining is promoted, from these 10 groups of key messages, select one or more groups key message, for example, promote when this search and each search to be set in relevant information to promote the group number of pairing key message be 5 groups, then in step S22 ', search treatment facility 1 is selected these 10 groups 5 groups of key messages that preset in the key message, for another example, if the budget that this search popularization relevant information illustrates this search popularization is more, then in step S22 ', search treatment facility 1 is that more groups of key messages of selection are promoted in this time search.At this, search is promoted the storehouse and is used to store the search popularization relevant information that existing search is promoted, and this search is promoted storehouse and included but not limited to relational database, memory storage, harddisk memory etc.At this, described " web service " is an application program, and it opens an API that can conduct interviews and call by the Web mode to the external world, so that various web access functions to be provided.Those skilled in the art will be understood that the above-mentioned resource related information that obtains only is for example with the mode of obtaining key message; other existing or modes of obtaining resource related information or obtaining key message that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

-with the corresponding target pages of described resource;

Particularly, described resource related information comprises and the corresponding target pages of described resource.For example, if described resource is a picture, then the resource related information of this picture comprises the webpage that comprises this picture and relevant information thereof (as text description of this picture etc.), in step S22 ', search treatment facility 1 can obtain the key message of this picture based on this webpage, and it can comprise the thumbnail of this picture and text description thereof etc.Described resource related information comprises the page that links with the corresponding target pages of described resource and this target pages.For example, if described resource is a video, then the resource related information of this video comprises the webpage that comprises this video and relevant information (as the evaluation information of this video) thereof, and other video webpages that link in this webpage.Described resource related information comprises with the corresponding search of described resource promotes relevant information.Wherein, described search is promoted object (as hotel reservation, translation on line, fresh flower express delivery etc.) that relevant information includes but not limited to search for popularization, budget, search that search is promoted and is promoted and be provided with (as whether showing key message etc.) etc.For example, if described resource is the search popularization of translation on line service, in step S22 ', search treatment facility 1 can carry out the key message that mutual translation information is imported and display interface is promoted as this search with the user with this translation on line.Those skilled in the art will be understood that above-mentioned resource related information only for giving an example, and other resource related informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

(with reference to Fig. 4) in a preferred embodiment, this process also comprises step S4 (not shown).Followingly with reference to Fig. 4 the preferred embodiment is described in detail, wherein, in step S1, search treatment facility 1 obtains the Search Results that the user selects; Subsequently, in step S2, search treatment facility 1 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results; Then, in step S3, search treatment facility 1 shows described user with described key message; Its detailed process and aforementioned with reference to the described embodiment of Fig. 4 in step S1, S2 and S3, the performed process of search treatment facility 1 is identical, for simplicity's sake, is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, in step S4, search treatment facility 1 selects the suitable key message of at least one combination as preferred key message from described at least one group of key message according to user related information; Wherein, in step S3, search treatment facility 1 shows described user with described preferred key message.More specifically, in step S4, search treatment facility 1 according to such as user property (as sex, age, education degree etc.), user preference user related informations such as (as favorite exercise type, food varieties etc.), from its at least one group of key message that among step S2, obtains, select the suitable key message of at least one combination as preferred key message; Subsequently, in step S3, search treatment facility 1 shows described user with its preferred key message that obtains according to predetermined exhibition method in step S4.For example, when with the corresponding resource of Search Results be online shopping site, in step S2, search treatment facility 1 obtains numerous groups of key messages of relevant these online shopping site commodity; If user's sex is the male sex, then in step S4, search treatment facility 1 will select the some group key messages comparatively relevant with the male sex as preferred key message, as the key message group of relevant man's dress ornament, the key message group of relevant athletic equipment and the key message group of relevant alcoholic commercial articles etc.; If the user is the elderly, then in step S4, search treatment facility 1 will select the key message group of relevant health care commodity as preferred key message; If the user preference badminton, then in step S4, search treatment facility 1 will select the key message group of relevant shuttlecock commodity (as racket, football shirt, sneakers etc.) as preferred key message; Then, in step S3, search treatment facility 1 is placed on the suspension window that floats on the described Search Results with the preferred key message that comprises at least one group of key message that it obtains in step S4, and is presented in the subscriber equipment, browses for the user.Preferably, in step S3, search treatment facility 1 also can be in conjunction with the size of key message spacial flex, determine the quantity of preferred key message, for example, this key message will be showed in mobile device, its spacial flex is limited, and then selecting arrangement will reduce the quantity of preferred key message.Those skilled in the art will be understood that above-mentioned acquisition and show that the mode of preferred key message only is for example; other acquisitions existing or that may occur from now on or the mode of showing preferred key message are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

Preferably, this process also can comprise step S5 (not shown).In step S5, search treatment facility 1 can sort to the key message of respectively organizing in the described preferred key message according to presetting ordering rule, to determine described the putting in order of key message of respectively organizing; Then, in step S3, search treatment facility 1 can put in order according to described, and described preferred key message is showed described user.Particularly, in step S5, search treatment facility 1 according to preset based on such as with the corresponding search sequence of Search Results, respectively organize the ordering rule that presets information such as weight of key message, the key message of respectively organizing in the preferred key message is sorted, respectively organize putting in order of key message to determine this; Subsequently, in step S3, search treatment facility 1 puts in order according to respectively organize key message in its preferred key message of determining in step S5, with this respectively organize key message successively by appointment exhibition method show described user.For example, in preferred key message, comprise 3 groups of key message G1, G2 and G3, this preset ordering rule for according to the corresponding search sequence of Search Results in the cumulative number that occurs at each group key message of key word of the inquiry according to from many arranging to few order, then in step S5, search treatment facility 1 mates statistics according to the key word of the inquiry in the described search sequence in these 3 groups of key messages, to obtain key word of the inquiry at G1, the cumulative number that occurs among G2 and the G3 is 7 times, 9 times and 6 times, and determine that in view of the above putting in order of these 3 groups of key messages is G2, G1, G3; Then, in step S3, search treatment facility 1 places the below of this Search Results with these three groups of key messages successively according to above-mentioned putting in order, and is illustrated in the subscriber equipment, browses for the user.Those skilled in the art will be understood that above-mentioned acquisition and show that the mode of preferred key message only is for example; other acquisitions existing or that may occur from now on or the mode of showing preferred key message are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

-with the corresponding search sequence of described Search Results;

-described the weight that presets of respectively organizing key message;

-described displaying the frequency of respectively organizing key message.

Particularly, when the described ordering rule that presets based on the corresponding search sequence of described Search Results the time, in step S5, search treatment facility 1 can be arranged according to the number of times of respectively organizing accumulative total appearance in key message of the key word of the inquiry in the search sequence in this preferred key message;

When described preset ordering rule based on described respectively organize key message preset weight the time, search is promoted the client and be can be the weight that its search popularization provides some groups of key messages also to distribute it to promote with respect to this search for every group of key message in advance, then in step S5, search treatment facility 1 can respectively be organized this key message and arrange according to its weight order from big to small;

When described when presetting ordering rule and showing number of times based on the described accumulative total of respectively organizing key message, in step S5, search treatment facility 1 can respectively be organized key message to this and show according to its accumulative total how number of times is from arranging to few order, wherein, the accumulative total of key message shows that number of times can obtain by the historical display record of key message is carried out statistical study;

When described when presetting ordering rule based on the described displaying frequency of respectively organizing key message, in step S5, search treatment facility 1 can respectively be organized key message to this and arrange according to its displaying frequency order from big to small, wherein, the displaying frequency of key message can obtain by the historical display record of key message is carried out statistical study.At this, the historical display record of described key message can be stored in search treatment facility 1 or the third party device.

When the described ordering rule that presets based on user related information, wherein, this user related information includes but not limited to user property, user preference, user's history access record etc., and then in step S5, search treatment facility 1 can sort to each group key message according to those user related informations.In one example, the Search Results of certain news website has 3 groups of key messages:

The N1 sports news,

The N2 entertainment news,

The military news of N3,

In step S5, it is male user that search treatment facility 1 obtains this user, be that it may be interested in sports news and military news, and obtain the more website relevant of this user capture with military content by this user's history access record being carried out statistical study, be it to military news interest more, in view of the above, 1 pair of these 3 groups of key message of search treatment facility sort, and putting in order of acquisition is followed successively by: N3, N1, N2.

Preferably, in step S5, search treatment facility 1 also can be organized incidence relation between the key message according to each, will be mutually related respectively to organize key message and merge, in one example, 4 groups of key messages of search treatment facility 1 certain news website Search Results of acquisition put in order and are followed successively by:

The up-to-date link information of N4 sports news,

The up-to-date link information of N5 entertainment news,

The up-to-date video information of N6 sports news,

The up-to-date audio-frequency information of N7 sports news,

Wherein, N4, N6, N7 group key message is the information of sports news aspect, therefore exists relatedly each other, so search for treatment facility 1 these 3 groups of key messages is merged one group of key message N4 ', thereby obtains the 2 groups of key message N4 ' and the N5 of this Search Results.

Those skilled in the art will be understood that, above-mentionedly everyly preset the key message of respectively organizing that ordering rule not only can be used for searching for 1 pair of preferred key message of treatment facility separately and sort, multinomial weighted combination wherein can also be used at step S5, the key message of respectively organizing in 1 pair of preferred key message of search treatment facility sorts.Those skilled in the art will be understood that above-mentioned ordering rule only for giving an example, and other ordering rules existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

(with reference to Fig. 4) in a further advantageous embodiment, this process also comprises step S6 (not shown).Followingly with reference to Fig. 4 the preferred embodiment is described in detail, in step S1, search treatment facility 1 obtains the Search Results that the user selects; Subsequently, in step S2, search treatment facility 1 obtains at least one group of key message with the corresponding resource of described Search Results according to described Search Results; Then, in step S3, search treatment facility 1 shows described user with described key message; Its detailed process and aforementioned with reference to the described embodiment of Fig. 4 in S1, S2 and S3, the performed process of search treatment facility 1 is identical, for simplicity's sake, is contained in this with way of reference, does not give unnecessary details and do not do.

Particularly, in step S6, search treatment facility 1 is determined the exhibition method of described key message according to user related information; Wherein, in step S3, search treatment facility 1 shows described user also based on described exhibition method with described key message.More specifically, in step S6, search treatment facility 1 is determined the exhibition method of key message according to such as user related informations such as user preference setting, user's historical behavior records, as is showed in suspension window on the Search Results, is illustrated in the below of Search Results etc.; Subsequently, in step S3, search treatment facility 1 shows the user based on the exhibition method of its key message that obtains with this key message in step S6.For example, in step S6, search treatment facility 1 is by carrying out statistical study to user's historical behavior record, and the key message majority that the acquisition user browses in history is showed in the suspension window on the Search Results, and determines the exhibition method of this key message in view of the above; Subsequently, in step S3, search treatment facility 1 is showed in this key message in the suspension window on this Search Results, and is presented on the subscriber equipment, browses for the user.Those skilled in the art will be understood that the mode of the exhibition method of above-mentioned definite key message only is for example; the mode of the exhibition method of other definite key messages existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

-user property;

-user preference;

-user history information;

-user device IP address.

Particularly, described user related information comprises user property, and wherein, this user property includes but not limited to the personal background information that the user imports in advance, as sex, age, religion, nationality, education degree etc.Described user related information comprises user preference, and wherein, this user preference includes but not limited to some preferences selections that the user sets in advance, as favorite exercise type, food variety, books kind etc.; Described user related information comprises user's history information, and wherein, this user's history information is write down and added up the previous search of user and clicks browsing histories by system, thereby can judge or the demand of predictive user.Described user related information comprises user device IP address, and it can reflect the current region of living in of this user, can detect subscriber equipment in real time by search treatment facility 1 and obtain.At this, the mode that search treatment facility 1 obtains this user related information includes but not limited to: obtain in the left log-on message during according to the user by the subscriber equipment log-on webpage, or according to during the user is by the subscriber equipment browsing page by obtaining or the like in user's historical behavior information of extracting in subscriber equipment end or the cookies information that network-side write down or by subscriber equipment.Those skilled in the art will be understood that, above-mentioned every user related information not only can be used to search for the exhibition method that treatment facility 1 is selected key message and definite key message separately, and wherein multinomial combination is used to search for the exhibition method of treatment facility 1 selection key message and definite key message.Those skilled in the art will be understood that above-mentioned user related information only for giving an example, and other user related informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this at this with way of reference.

More preferably, this process also can comprise step S7 (not shown).In step S7, search treatment facility 1 can according to the writing down alternately and upgrade described user's history information of described user.Particularly, in step S7, search treatment facility 1 record and the mode of upgrading described user's history information include but not limited to: 1) search treatment facility 1 can finish the everything of back recording user in this search procedure in search procedure of user, for example clicks and browses; 2) the each action of search treatment facility 1 recording user in search procedure of user is also upgraded this user's of network-side user characteristics storehouse in real time, thereby up-to-date user's history information can be provided when the user clicks other Search Results in this search procedure.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to include in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. computer implemented method that is used to show Search Results, wherein, this method may further comprise the steps:

A obtains the Search Results that the user selects;

C shows described user with described key message.

2. method according to claim 1, wherein, described step b also comprises:

-according to described Search Results, obtain resource related information with the corresponding resource of described Search Results;

-according to described resource related information, obtain described at least one group of key message.

3. method according to claim 2, wherein, described resource related information comprise following at least each:

-with the corresponding target pages of described resource;

4. according to each described method in the claim 1 to 3, wherein, this method also comprises:

-according to user related information, from described at least one group of key message, select the suitable key message of at least one combination as preferred key message;

Wherein, described step c also comprises:

-described preferred key message is showed described user.

5. method according to claim 4, wherein, this method also comprises:

-according to presetting ordering rule, the key message of respectively organizing in the described preferred key message is sorted, to determine described the putting in order of key message of respectively organizing;

Wherein, described step c also comprises:

-put in order according to described, described preferred key message is showed described user.

6. method according to claim 5, wherein, described preset ordering rule based on following at least each:

-with the corresponding search sequence of described Search Results;

-described the weight that presets of respectively organizing key message;

-described displaying the frequency of respectively organizing key message;

-user related information.

7. according to each described method in the claim 1 to 6, wherein, this method also comprises:

-according to user related information, determine the exhibition method of described key message;

Wherein, described step c also comprises:

-based on described exhibition method, described key message is showed described user.

8. method according to claim 7, wherein said exhibition method comprise following at least each:

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

9. according to each described method in the claim 4 to 8, wherein, described user related information comprise following at least each:

-user property;

-user preference;

-user history information;

-user device IP address.

10. method according to claim 9, wherein, this method also comprises:

-according to the writing down alternately and upgrade described user's history information of described user.

11. an equipment that is used to show Search Results, wherein, this equipment comprises:

12. equipment according to claim 11, wherein, described key message deriving means also comprises:

The resource information acquiring unit is used for obtaining the resource related information with the corresponding resource of described Search Results according to described Search Results;

First acquiring unit is used for according to described resource related information, obtains described at least one group of key message.

13. equipment according to claim 12, wherein, described resource related information comprise following at least each:

-with the corresponding target pages of described resource;

-with the corresponding search promotion message of described resource.

14. according to each described equipment in the claim 11 to 13, wherein, this equipment also comprises:

Selecting arrangement is used for according to user related information, selects the suitable key message of at least one combination as preferred key message from described at least one group of key message;

Wherein, described key message exhibiting device also is used for described preferred key message is showed described user.

15. equipment according to claim 14, wherein, this equipment also comprises:

Collator is used for according to presetting ordering rule the key message of respectively organizing in the described preferred key message being sorted, to determine described the putting in order of key message of respectively organizing;

Wherein, described key message exhibiting device also is used for putting in order according to described, and described preferred key message is showed described user.

16. equipment according to claim 15, wherein, described preset ordering rule based on following at least each:

-with the corresponding search sequence of described Search Results;

-described the weight that presets of respectively organizing key message;

-described displaying the frequency of respectively organizing key message;

-user related information.

17. according to each described equipment in the claim 11 to 16, wherein, this equipment also comprises:

Exhibition method is determined device, is used for according to user related information, determines the exhibition method of described key message;

Wherein, described key message exhibiting device also is used for based on described exhibition method described key message being showed described user.

18. equipment according to claim 17, wherein said exhibition method comprise following at least each:

-be showed in the bottom of described Search Results;

-be showed in the suspension window;

-be showed in down and open up the space.

19. according to each described equipment in the claim 14 to 18, wherein, described user related information comprise following at least each:

-user property;

-user preference;

-user history information;

-user device IP address.

20. equipment according to claim 19, wherein, this equipment also comprises:

Updating device, be used for according to the writing down alternately and upgrade described user's history information of described user.