CN102314422A - Method and equipment for preferably selecting open type interactive forum based on user interests - Google Patents
Method and equipment for preferably selecting open type interactive forum based on user interests Download PDFInfo
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- CN102314422A CN102314422A CN2010102142032A CN201010214203A CN102314422A CN 102314422 A CN102314422 A CN 102314422A CN 2010102142032 A CN2010102142032 A CN 2010102142032A CN 201010214203 A CN201010214203 A CN 201010214203A CN 102314422 A CN102314422 A CN 102314422A
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Abstract
The invention aims to provide a method and equipment for preferably selecting an open type interactive forum based on user interests. The method comprises the steps of: acquiring an interest keyword sequence of a user by forum preference equipment; performing matching selection according to the interest keyword sequence to acquire one or more open type interactive forums matched with the interests of the user; and providing the one or more open type interactive forums to the user for selection. Compared with the prior art, the method makes information sharing and viewpoint exchange between the user and people with same interests possible by preferably selecting the open type interactive forum on the basis of the user interests, so that the method can better serving the requirements of people for acquiring high-quality information and realizing effective interactive communication.
Description
Technical field
The present invention relates to networking technology area, relate in particular to technology based on the preferred open interactive column of user interest.
Background technology
Along with the high speed development of internet, applications and mobile communication technology, open interaction platform begins to be accepted and like by increasing people because of its opening, and one of the important platform of making friends for people's sharing information, exchange viewpoint and even life that develops.Yet the quantity that the surge of number of users and quantity of information has also caused interactive column in the open interaction platform indirectly demonstrates volatile growth.Therefore, how to help user's interested interactive column in location fast, just become a problem that presses for solution.
Summary of the invention
The purpose of this invention is to provide a kind of method and apparatus that is used for based on the preferred open interactive column of user interest.
According to an aspect of the present invention, a kind of method that is used for based on the preferred open interactive column of user interest is provided, this method may further comprise the steps:
A obtains this user's interest keyword sequence;
B carries out match selection according to said interest keyword sequence, the one or more open interactive column that is complementary with the interest that obtains with said user;
C offers said user with said one or more open interactive columns, supplies its selection.
According to another aspect of the present invention, a kind of equipment that is used for based on the preferred open interactive column of user interest is provided, this equipment comprises:
Deriving means is used to obtain this user's interest keyword sequence;
Preferred embodiment is used for carrying out match selection according to said interest keyword sequence, the one or more open interactive column that is complementary with the interest that obtains with said user;
Generator is used for said one or more open interactive columns are offered said user, supplies its selection.
Compared with prior art; The present invention passes through based on the preferred open interactive column of user interest; Make the user with the quick sharing information of the crowd with common interest, exchange viewpoint and become possibility, obtain the high quality information and the effective demand of interactive communication thereby serve people better.
Description of drawings
Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates the system topological figure based on the preferred open interactive column of user interest according to one aspect of the invention;
Fig. 2 illustrates the synoptic diagram based on the equipment of the preferred open interactive column of user interest according to one aspect of the invention;
Fig. 3 illustrates the process flow diagram based on the preferred open interactive column of user interest according to a further aspect of the present invention.
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 1 illustrates the system topological figure based on the preferred open interactive column of user interest according to one aspect of the invention, comprising column preferred equipment 1 and a plurality of subscriber equipment 2.Wherein, column preferred equipment 1 can be connected via network with a plurality of subscriber equipment 2, and the interest keyword sequence that provides through subscriber equipment 2 according to the user, the preferred and one or more open interactive column that provides the interest with this user to be complementary.At this, network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless network, cable network, wireless self-organization network (Ad Hoc network) etc.; Open interactive column is a sub-set of open interaction platform; Generally comprise the identical or close main information of several topics and from information (main information; Be meant the information releasing the earliest that constitutes with in a plurality of information of once discussing, like main subsides the in Baidu's mhkc; Correspondingly, in question other information of this time then are called from information, like main follow-up of pasting), it can be the interchange zone of fixedly setting up in this open interaction platform, also can be that the interchange of " virtual " that is formed by associated topic master information aggregating is regional; (the first information that constitutes in a plurality of information of once discussing together is called main information, pastes as main to include but not limited to issue main information; These in question other information then are called from information, like main follow-up of pasting); Said open interaction platform is used to supply specific user and/or non-user-specific to carry out open information to share with viewpoint and exchange, include but not limited to various interaction platforms such as commodity comment in Web Community, instant messaging, P2P, blog (blog), microblogging (like Twitter), the shopping website, news analysis, message interactive.
In addition, column preferred equipment 1 can be a computing equipment independently, and as shown in Figure 1, it includes but not limited to common computer, server, minihose, mainframe etc.; Column preferred equipment 1 also can be to be integral with other computing equipments, and other computing equipments include but not limited to enterprise servers, enterprise web site server, portal site server, search website server etc.And subscriber equipment 2 can be any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, smart mobile phone, PDA or IPTV etc.
Those skilled in the art will be understood that above-mentioned column preferred equipment 1, subscriber equipment 2 and the network that connects therebetween is merely for example; Other column preferred equipments existing or that possibly occur from now on, subscriber equipment or network are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
For for simplicity, be that example is described with a subscriber equipment 2 below.Those skilled in the art will be understood that; Column preferred equipment 1 is can be simultaneously mutual with a plurality of subscriber equipment 2; And the interest keyword sequence that provides through different user devices 2 according to the user, the preferred and one or more open interactive column that provides the interest with this user to be complementary.
Fig. 2 illustrates the synoptic diagram based on the equipment of the preferred open interactive column of user interest according to one aspect of the invention.Wherein, comprise deriving means 11, preferred embodiment 12 and generator 13 in the column preferred equipment 1.
Particularly, deriving means 11 obtains user's interest keyword sequence.Also be; The user is through browser software or client software access open formula interaction platform in the subscriber equipment 2; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, user browsing behavior such as in this open interaction platform, carry out browsing information, release news exchanges to realize sharing with viewpoint with other users' information in this open interaction platform; With the keyboard is example; The input window of importing user's interest keyword sequence being used in this open interaction platform as the user knocks keyboard when importing; Deriving means 11 passes through page technology; Like JSP, ASP, PHP technology, obtain the keystroke sequence that the user knocks in real time, and be recorded as this user's interest keyword sequence.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
The interest keyword sequence that preferred embodiment 12 is provided according to deriving means 11 carries out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.Particularly, preferred embodiment 12 is carried out match selection according to this interest keyword sequence to the open interactive column in this open interaction platform, obtains one or more open interactive columns that are complementary with interest this user.Preferably, column preferred equipment 1 also comprises interactive column index database 102, and this storehouse is used to store the main information of each column in this open interaction platform; Preferred embodiment 12 not only can read the relevant information of each interactive column from interactive column index database 102, to carry out the match selection based on this interest keyword sequence, can also the lastest imformation of the interactive column of being correlated be write this storehouse in order to follow-up use.For example, when the user hope to participate in about " Zhou Jielun " discussion, get to know more when liking the friend of Zhou Jielun more, can be through subscriber equipment 2 visit this open interaction platforms, and in the input window of interest keyword sequence, import " Zhou Jielun "; Deriving means 11 obtains this user's interest keyword sequence " Zhou Jielun " in real time; This interest keyword sequence " Zhou Jielun " that preferred embodiment 12 is provided according to deriving means 11; Open interactive column in this open interaction platform carries out match selection, and the open interactive column that obtains at last can comprise " Zhou Jielun version ", " panda people version " (Zhou Jielun director's TV play), " thorn mound version " (film that Zhou Jielun takes part in a performance), " star personage's version " (classified information of keyword) etc.
Preferably, deriving means 11, preferred embodiment 12 and generator 13 are constant work.Particularly; Deriving means 11 obtains user's interest keyword sequence in real time or regularly; Preferred embodiment 12 is according to the one or more open interactive columns that are complementary with interest this user of the interest keyword sequence match selection that is provided, and generator 13 offers this user with the one or more open interactive column that is obtained.At this; It will be understood by those skilled in the art that each device that " continuing " be meant temperature checkout equipment 1 respectively according to mode of operation that set or adjustment in real time require to carry out the user the interest keyword sequence obtain the match selection with open interactive column, quit work or its all users stop interaction in a long time until this open interaction platform.
In a preferred embodiment, 12 pairs of said interest keyword sequences of preferred embodiment carry out context analysis and match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.Particularly; Preferred embodiment 12 is at first carried out the context analysis to obtain this user's interest to this interest keyword sequence; Again the open interactive column in this open interaction platform is carried out match selection, obtain one or more open interactive columns that are complementary with interest this user; Perhaps; At first according to this interest keyword sequence; Open interactive column in this open interaction platform carries out match selection; Combine this interest keyword sequence is carried out this user's that the context analysis obtained interest again, obtain one or more open interactive columns that are complementary with interest this user.For example; One user's interest keyword sequence is " Mei Xi "; Preferred embodiment 12 is at first expanded this interest keyword sequence through semantic analysis and is " Mei Xi, Barcelona (football club that the plum west is renderd a service), Argentina (nationality at Mei Xi place) " from " Mei Xi "; Again the open interactive column in this open interaction platform is carried out match selection, obtain " plum west version ", " Barcelona version " and a plurality of open interactive columns such as " Argentina's versions "; Perhaps; Preferred embodiment 12 is at first according to this interest keyword sequence " Mei Xi "; Open interactive column in this open interaction platform carries out match selection; Obtain " plum west version " open interactive column, utilize the context analysis to be extended to " plum west version ", " Barcelona version " and a plurality of open interactive columns such as " Argentina's versions " again from " plum west version ".
Preferably; Preferred embodiment 12 is inquired about in advance the popular open interactive column that a large number of users relevant with said interest keyword sequence of record selected according to said interest keyword sequence, and obtains the one or more open interactive column that the interest with said user is complementary according to the popular open interactive column of said a large number of users selection.For example; One user's interest keyword sequence is " dawn "; The a large number of users that preferred embodiment 12 bases write down in advance is for interest keyword sequence " dawn " selected " version at dawn (star in amusement circle) "; Confirm that the open interactive column with this user's interest coupling is " version at dawn (star in amusement circle) ", rather than " electronic edition at dawn ", " glasses version at dawn " wait other open interactive columns.
Preferably, preferred embodiment 12 is according to said interest keyword sequence, and combines the column relevant information of open interactive column, carries out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.More preferably; Said column relevant information includes but not limited to, in the following at least one: the title of said open interactive column, the content of said open interactive column, total message number of said open interactive column, total clicking rate of said open interactive column, the newly-increased message number of said open interactive column, the newly-increased clicking rate of said open interactive column, said open interactive column ageing.For example; One user's interest keyword sequence is " dawn "; Preferred embodiment 12 is at first according to this interest keyword sequence " dawn "; Open interactive column in this open interaction platform carries out match selection, obtains a plurality of open interactive columns such as " version at dawn (star in amusement circle) ", " electronic edition at dawn ", " glasses version at dawn ", combines the clicking rate of these columns again; The clicking rate of finding " version at dawn (star in amusement circle) " is far above other relevant columns, thereby confirms the open interactive column that " version at dawn (star in amusement circle) " is complementary for the interest with this user.For another example; One user's interest keyword sequence is " Argentina "; Preferred embodiment 12 is at first according to this interest keyword sequence " Argentina "; Open interactive column in this open interaction platform carries out match selection, obtains " Argentinian 2010 world cup versions ", " Argentinian football version " and a plurality of open interactive columns such as " Argentina's tourism versions ", combines the ageing of these columns again; Finding current is that 2010 world cups are held the phase, thereby confirms the open interactive column that " Argentinian 2010 world cup versions " are complementary for the interest with this user.
In a preferred embodiment, preferred embodiment 12 is according to said interest keyword sequence, and combines said user's user related information, carries out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.For example; One user's interest keyword sequence is " Argentina "; Preferred embodiment 12 is at first according to this interest keyword sequence " Argentina "; Open interactive column in this open interaction platform carries out match selection, obtains " Argentinian 2010 world cup versions ", " Argentinian football version " and a plurality of open interactive columns such as " Argentina's tourism versions ", combines this user's user related information again; Find that this user often visits " 2010 world cup version ", " Italian 2010 world cup versions " at present, thereby confirm the open interactive column that " Argentinian 2010 world cup versions " are complementary for the interest with this user.
Preferably, said user related information includes but not limited to, at least one item in the following:
-user property, it comprises, but is not limited to, and the personal background information that the user imports in advance is like sex, age, religion, nationality, education degree etc.;
-user preference, it comprises, but is not limited to, and some preferences that the user is provided with are in advance selected, like favorite exercise type, shopping way, red wine kind, music type etc.;
The record of the open interactive column of-user capture, it comprises, but is not limited to, the user at open interactive column browsing information, the frequency, time, the attention rate of activity such as initiate to discuss, to participate in discussion;
-user selects the record of open interactive column, and it comprises, but is not limited to, and the user utilizes the interest keyword sequence to select the record of open interactive column.
Wherein, when the user was login user, the ID that preferred embodiment 12 can be through this user inquired about in network-side is preserved the user characteristics storehouse of this user related information; When the user is non-login user; Can use the action in this column preferred service process through detecting this user; Or through obtaining to subscriber equipment 2 inquiry and the COOKIE information of obtaining this user; Preferably, can give interim ID of this user and set up a user characteristics storehouse, in the historical record preservation and this casual user's feature database with user in this preferred process for it;
Preferably, column preferred equipment 1 also comprises the updating device (not shown), is used for obtaining said user at the selection operation that said one or more open interactive columns are provided for it, and upgrades said user's user related information according to said selection operation.Particularly, include but not limited to following mode: 1) this updating device can finish the everything of back recording user in this preferred process at preferred process of user, for example clicks and browses; 2) the each action of this updating device recording user in preferred process of user is also upgraded this user's feature database in real time, thereby can up-to-date user's history information be provided the user in this preferred process.
In a preferred embodiment, deriving means 11 can also obtain the interest keyword sequence of this user's input.Particularly; The user is through browser software or client software access open formula interaction platform in the subscriber equipment 2; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, user browsing behavior such as in this open interaction platform, carry out browsing information, release news exchanges to realize sharing with viewpoint with other users' information in this open interaction platform; With the keyboard is example; The input window of importing user's interest keyword sequence being used in this open interaction platform as the user knocks keyboard when importing; Deriving means 11 passes through page technology; Like JSP, ASP, PHP technology, obtain the keystroke sequence that the user knocks in real time, and be recorded as this user's interest keyword sequence.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably, deriving means 11 carries out matching inquiry with said interest keyword sequence and interest keyword dictionary, to obtain one or more interest keyword alternate item; The keyword that said user is selected from said one or more interest keyword alternate item inserts said interest keyword sequence.For example; As user during through the input window input " week " of subscriber equipment 2 at the interest keyword sequence that is used for importing the user; Deriving means 11 will " week " carry out matching inquiry with interest keyword dictionary, obtain many interest keyword alternate items such as " Zhou Jielun ", " Zhou Libo "; When this user selected " Zhou Libo " from these interest keyword alternate items, deriving means 11 inserted " Zhou Libo " this user's interest keyword sequence.Preferably, column preferred equipment 1 also comprises interest keyword dictionary 101, and this storehouse is used to store interest keyword commonly used in this open interaction platform; Deriving means 11 not only can read various interest keyword alternate items from interest keyword dictionary 101, to carry out the input based on interest keyword alternate item, can also the lastest imformation of related interests keyword be write this storehouse in order to follow-up use.
In a further advantageous embodiment, deriving means 11 can also obtain the interest keyword sequence that this user selects at open interaction platform.Particularly; The user is through browser software or client software access open formula interaction platform in the subscriber equipment 2; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, user browsing behavior such as in this open interaction platform, carry out browsing information, release news exchanges to realize sharing with viewpoint with other users' information in this open interaction platform; With the mouse is example; When user's interest keyword display page in this open interaction platform is clicked the mouse button when importing; Deriving means 11 passes through page technology; Like JSP, ASP, PHP technology, obtain the user in real time and click pairing interest keyword sequence, and be recorded as this user's interest keyword sequence.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably, the interest keyword sequence selected at open interaction platform of this user of being obtained of deriving means 11 also comprises the classified information of selected interest keyword sequence in this open interaction platform.For example, user interest keyword display page in open interaction platform selects " dawn " under " star in amusement circle " classification as the interest keyword sequence, and this user's that deriving means 11 write down interest keyword sequence is " star in amusement circle at dawn "; Correspondingly, preferred embodiment 12 will confirm to be " version at dawn (star in amusement circle) " with the open interactive column of this user's interest coupling, rather than " electronic edition at dawn ", " glasses version at dawn " wait other open interactive columns.
In a preferred embodiment, preferred embodiment 12 also according to said one or more open interactive columns, is carried out degree of correlation analysis, to obtain the reticulate texture of said one or more open interactive columns.Particularly, for each open interactive column in said one or more open interactive columns, preferred embodiment 12 obtains the keyword sequence of this column through the title of this column of technological means such as participle and/or context analysis analysis; Then said one or more open interactive columns are done the analysis in twos of the column degree of correlation; Be that any two columns exist identical keyword; Like " Zhou Jielun version " and " Zhou Jielun music version ", connect this two columns so, thus the network data structure of obtaining.Preferably, preferred embodiment 12 can also be analyzed the content in this column through technological means such as participle and/or context analyses, further enriches the keyword sequence of this column.More preferably, preferred embodiment 12 can adopt technological means such as context analysis and/or classified dictionary to carry out the analysis in twos of the column degree of correlation, and for example " Zhou Jielun version " exists context relevant with " panda people version ", thereby further enriches this data structure.More preferably, preferred embodiment 12 can be found the closed-loop path in this network data structure and delete the lower line of the degree of correlation in this loop, handles this network data structure to simplify, and then reflects the degree of correlation hierarchical relationship between each column more realistically.
Preferably, generator 13 can also obtain said cancellated visual map, and offers said user, supplies its selection.Particularly, generator 13 at first utilizes the graphic technique of set to convert said reticulate texture into visual map, promptly utilizes certain graphics field Ga, Gb to represent to have the open interactive column A and the B of some keywords respectively, then has:
If the keyword of-A is the keyword of B simultaneously, Ga covers Gb fully so;
If-A and B have common keyword, there are the zone of intersecting in Ga and Gb so;
If-A and B do not have common keyword, Ga and Gb are non-intersect so.Then, should offer this user by visual map, supply its selection.
In a further advantageous embodiment, preferred embodiment 12 can also be according to said interest keyword sequence, confirms in said one or more open interactive column the correlativity of each and said interest keyword sequence.Particularly, for each open interactive column in said one or more open interactive columns, preferred embodiment 12 obtains the keyword sequence of this column through the title and/or the content of this column of technological means such as participle and/or context analysis analysis; And the keyword sequence and the said interest keyword sequence of this column made comparisons, must this column and the correlativity of said interest keyword sequence.Preferably, can the correlativity of this column and said interest keyword sequence be defined as the number of the same keyword that both have; Perhaps through technological means such as context analysis and/or classified dictionary being introduced the keyword sequence of this column and the comparison procedure of said interest keyword sequence, the correlativity of this column and said interest keyword sequence is defined as the number of the associative key that both have.
Preferably, generator 13 can also offer said user with said one or more open interactive columns according to said correlativity, supplies its selection.Particularly, generator 13 according to ascending order, descending or other modes, offers said user according to the correlativity of each column and said interest keyword sequence in said one or more open interactive columns, supplies its selection.
Fig. 3 illustrates method flow diagram according to a further aspect of the present invention, and it shows the process that is used for based on the equipment of the preferred open interactive column of user interest.
Particularly, in step S2, column preferred equipment 1 obtains user's interest keyword sequence.Also be; The user is through browser software or client software access open formula interaction platform in the subscriber equipment 2; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, user browsing behavior such as in this open interaction platform, carry out browsing information, release news exchanges to realize sharing with viewpoint with other users' information in this open interaction platform; With the keyboard is example; The input window of importing user's interest keyword sequence being used in this open interaction platform as the user knocks keyboard when importing; In step S2, column preferred equipment 1 is through page technology, like JSP, ASP, PHP technology; Obtain the keystroke sequence that the user knocks in real time, and be recorded as this user's interest keyword sequence.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
In step S3, column preferred equipment 1 is according in step S2, and the interest keyword sequence that column preferred equipment 1 is provided carries out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.Particularly, in step S3, column preferred equipment 1 carries out match selection according to this interest keyword sequence to the open interactive column in this open interaction platform, obtains one or more open interactive columns that are complementary with interest this user.Preferably, column preferred equipment 1 also comprises interactive column index database 102, and this storehouse is used to store the main information of each column in this open interaction platform; In step S3; Column preferred equipment 1 not only can read the relevant information of each interactive column from interactive column index database 102; To carry out match selection, can also the lastest imformation of the interactive column of being correlated be write this storehouse in order to follow-up use based on this interest keyword sequence.For example, when the user hope to participate in about " Zhou Jielun " discussion, get to know more when liking the friend of Zhou Jielun more, can be through subscriber equipment 2 visit this open interaction platforms, and in the input window of interest keyword sequence, import " Zhou Jielun "; In step S2, column preferred equipment 1 obtains this user's interest keyword sequence " Zhou Jielun " in real time; In step S3; Column preferred equipment 1 is according in step S2; This interest keyword sequence " Zhou Jielun " that column preferred equipment 1 is provided; Open interactive column in this open interaction platform carries out match selection, and the open interactive column that obtains at last can comprise " Zhou Jielun version ", " panda people version " (Zhou Jielun director's TV play), " thorn mound version " (film that Zhou Jielun takes part in a performance), " star personage's version " (classified information of keyword) etc.
In step S4, column preferred equipment 1 offers this user with the one or more open interactive column that recognition device 12 is obtained.Particularly, in step S4, column preferred equipment 1 is organized into the content of required recommendation with these open interactive columns by certain form of organization, and offers this user with certain recommendation mode.At this; The organizational form of the content of required recommendation includes but not limited to: recommended information, the homepage of at least one the open interactive column in these open interactive columns and this three's the combination in any of at least one the open interactive column in the link of at least one the open interactive column in these open interactive columns (can supply the user to click visit, and point to this open interactive column), these open interactive columns.At this; In step S4; Column preferred equipment 1 provides the recommendation mode of the content of required recommendation at this open interaction platform for this client, include but not limited to: the content of required recommendation is pushed to the employed subscriber equipment 2 of this open interaction platform of user capture; Perhaps utilize page technology,, the content of required recommendation is write one or more webpages, and the URL of related web page is pushed to the employed subscriber equipment 2 of this open interaction platform of user capture like JSP, ASP, PHP technology; Perhaps utilize page technology,, the content of required recommendation is write one or more webpages, and the content of the required recommendation of part and the URL of related web page are pushed to the employed subscriber equipment 2 of this open interaction platform of user capture like JSP, ASP, PHP technology.Wherein, for back two kinds of recommendation modes, user such as need are understood required recommendation, and interior perhaps other are the content of the required recommendation that represent, can directly visit in step S4 the pairing webpage of URL that column preferred equipment 1 is provided through its subscriber equipment 2.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Equally; Those skilled in the art will be understood that the organizational form and the recommendation mode of the content of above-mentioned several kinds of required recommendation are merely for example; The organizational form of the content of other required recommendation existing or that possibly occur from now on and recommendation mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, in step S2, column preferred equipment 1, in step S3, column preferred equipment 1 and in step S4, column preferred equipment 1 are constant work.Particularly; In step S2; Column preferred equipment 1 obtains user's interest keyword sequence in real time or regularly, and in step S3, column preferred equipment 1 is according to the one or more open interactive columns that are complementary with interest this user of the interest keyword sequence match selection that is provided; In step S4, column preferred equipment 1 offers this user with the one or more open interactive column that is obtained.At this; It will be understood by those skilled in the art that each device that " continuing " be meant temperature checkout equipment 1 respectively according to mode of operation that set or adjustment in real time require to carry out the user the interest keyword sequence obtain the match selection with open interactive column, quit work or its all users stop interaction in a long time until this open interaction platform.
In a preferred embodiment, in step S3,1 pair of said interest keyword sequence of column preferred equipment carries out context analysis and match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.Particularly; In step S3; Column preferred equipment 1 at first carries out the context analysis to obtain this user's interest to this interest keyword sequence; Again the open interactive column in this open interaction platform is carried out match selection, obtain one or more open interactive columns that are complementary with interest this user; Perhaps; At first according to this interest keyword sequence; Open interactive column in this open interaction platform carries out match selection; Combine this interest keyword sequence is carried out this user's that the context analysis obtained interest again, obtain one or more open interactive columns that are complementary with interest this user.For example; One user's interest keyword sequence is " Mei Xi "; In step S3; Column preferred equipment 1 is at first expanded this interest keyword sequence for " Mei Xi, Barcelona (football club that the plum west is renderd a service), Argentina (nationality at Mei Xi place) " from " Mei Xi " through semantic analysis, the more open interactive column in this open interaction platform is carried out match selection, obtains " plum west version ", " Barcelona version " and a plurality of open interactive columns such as " Argentina's versions "; Perhaps; In step S3; Column preferred equipment 1 is at first according to this interest keyword sequence " Mei Xi "; Open interactive column in this open interaction platform carries out match selection, obtains " plum west version " open interactive column, utilizes the context analysis to be extended to " plum west version ", " Barcelona version " and a plurality of open interactive columns such as " Argentina's versions " from " plum west version " again.
Preferably; In step S3; Column preferred equipment 1 is inquired about in advance the popular open interactive column that a large number of users relevant with said interest keyword sequence of record selected according to said interest keyword sequence, and obtains the one or more open interactive column that the interest with said user is complementary according to the popular open interactive column of said a large number of users selection.For example; One user's interest keyword sequence is " dawn "; In step S3; Column preferred equipment 1 for interest keyword sequence " dawn " selected " version at dawn (star in amusement circle) ", confirms that the open interactive column with this user's interest coupling is " version at dawn (star in amusement circle) " according to a large number of users of record in advance, rather than " electronic edition at dawn ", " glasses version at dawn " wait other open interactive columns.
Preferably, in step S3, column preferred equipment 1 is according to said interest keyword sequence, and combines the column relevant information of open interactive column, carries out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.More preferably; Said column relevant information includes but not limited to, in the following at least one: the title of said open interactive column, the content of said open interactive column, total message number of said open interactive column, total clicking rate of said open interactive column, the newly-increased message number of said open interactive column, the newly-increased clicking rate of said open interactive column, said open interactive column ageing.For example; One user's interest keyword sequence is " dawn "; In step S3, column preferred equipment 1 at first according to this interest keyword sequence " dawn ", carries out match selection to the open interactive column in this open interaction platform; Obtain a plurality of open interactive columns such as " version at dawn (star in amusement circle) ", " electronic edition at dawn ", " glasses version at dawn "; The clicking rate that combines these columns again, the clicking rate of finding " version at dawn (star in amusement circle) " be far above other relevant columns, thereby confirm the open interactive column that " version at dawn (star in amusement circle) " is complementary for the interest with this user.For another example; One user's interest keyword sequence is " Argentina "; In step S3, column preferred equipment 1 at first according to this interest keyword sequence " Argentina ", carries out match selection to the open interactive column in this open interaction platform; Obtain " Argentinian 2010 world cup versions ", " Argentinian football version " and a plurality of open interactive columns such as " Argentina's tourism versions "; Combine the ageing of these columns again, finding current is that 2010 world cups are held the phase, thereby confirms the open interactive column that " Argentinian 2010 world cup versions " are complementary for the interest with this user.
In a preferred embodiment; In step S3, column preferred equipment 1 is according to said interest keyword sequence, and combines said user's user related information; Carry out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.For example; One user's interest keyword sequence is " Argentina "; In step S3, column preferred equipment 1 at first according to this interest keyword sequence " Argentina ", carries out match selection to the open interactive column in this open interaction platform; Obtain " Argentinian 2010 world cup versions ", " Argentinian football version " and a plurality of open interactive columns such as " Argentina's tourism versions "; The user related information that combines this user is again found that this user often visits " 2010 world cup version ", " Italian 2010 world cup versions " at present, thereby is confirmed the open interactive column that " Argentinian 2010 world cup versions " are complementary for the interest with this user.
Preferably, said user related information includes but not limited to, at least one item in the following:
-user property, it comprises, but is not limited to, and the personal background information that the user imports in advance is like sex, age, religion, nationality, education degree etc.;
-user preference, it comprises, but is not limited to, and some preferences that the user is provided with are in advance selected, like favorite exercise type, shopping way, red wine kind, music type etc.;
The record of the open interactive column of-user capture, it comprises, but is not limited to, the user at open interactive column browsing information, the frequency, time, the attention rate of activity such as initiate to discuss, to participate in discussion;
-user selects the record of open interactive column, and it comprises, but is not limited to, and the user utilizes the interest keyword sequence to select the record of open interactive column.
Wherein, when the user was login user, in step S3, the ID that column preferred equipment 1 can be through this user inquired about in network-side is preserved the user characteristics storehouse of this user related information; When the user is non-login user; Can use the action in this column preferred service process through detecting this user; Or through obtaining to subscriber equipment 2 inquiry and the COOKIE information of obtaining this user; Preferably, can give interim ID of this user and set up a user characteristics storehouse, in the historical record preservation and this casual user's feature database with user in this preferred process for it;
Preferably, column preferred equipment 1 also comprises step S6 (not shown), is used for obtaining said user at the selection operation that said one or more open interactive columns are provided for it, and upgrades said user's user related information according to said selection operation.Particularly, include but not limited to following mode: 1) step S6 can finish the everything of back recording user in this preferred process at preferred process of user, for example clicks and browses; 2) step S6 can also upgrade this user's feature database in preferred process of user in real time in the each action of recording user, thereby can up-to-date user's history information be provided the user in this preferred process.
In a preferred embodiment, in step S2, column preferred equipment 1 can also obtain the interest keyword sequence of this user's input.Particularly; The user is through browser software or client software access open formula interaction platform in the subscriber equipment 2; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, user browsing behavior such as in this open interaction platform, carry out browsing information, release news exchanges to realize sharing with viewpoint with other users' information in this open interaction platform; With the keyboard is example; The input window of importing user's interest keyword sequence being used in this open interaction platform as the user knocks keyboard when importing; In step S2, column preferred equipment 1 is through page technology, like JSP, ASP, PHP technology; Obtain the keystroke sequence that the user knocks in real time, and be recorded as this user's interest keyword sequence.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably, in step S2, column preferred equipment 1 carries out matching inquiry with said interest keyword sequence and interest keyword dictionary, to obtain one or more interest keyword alternate item; The keyword that said user is selected from said one or more interest keyword alternate item inserts said interest keyword sequence.For example; As user during through the input window input " week " of subscriber equipment 2 at the interest keyword sequence that is used for importing the user; In step S2; Column preferred equipment 1 will " week " carry out matching inquiry with interest keyword dictionary, obtain many interest keyword alternate items such as " Zhou Jielun ", " Zhou Libo "; When this user selected " Zhou Libo " from these interest keyword alternate items, in step S2, column preferred equipment 1 inserted " Zhou Libo " this user's interest keyword sequence.Preferably, column preferred equipment 1 also comprises interest keyword dictionary 101, and this storehouse is used to store interest keyword commonly used in this open interaction platform; In step S2; Column preferred equipment 1 not only can read various interest keyword alternate items from interest keyword dictionary 101; To carry out input, can also the lastest imformation of related interests keyword be write this storehouse in order to follow-up use based on interest keyword alternate item.
In a further advantageous embodiment, in step S2, column preferred equipment 1 can also obtain the interest keyword sequence that this user selects at open interaction platform.Particularly; The user is through browser software or client software access open formula interaction platform in the subscriber equipment 2; And through with the interactive mode of subscriber equipment 2; Include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, user browsing behavior such as in this open interaction platform, carry out browsing information, release news exchanges to realize sharing with viewpoint with other users' information in this open interaction platform; With the mouse is example; When user's interest keyword display page in this open interaction platform is clicked the mouse button when importing; In step S2, column preferred equipment 1 is through page technology, like JSP, ASP, PHP technology; Obtain the user in real time and click pairing interest keyword sequence, and be recorded as this user's interest keyword sequence.Those skilled in the art will be understood that above-mentioned several kinds of page technology are merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Preferably, in step S2, the interest keyword sequence that this user that column preferred equipment 1 is obtained selects at open interaction platform also comprises the classified information of selected interest keyword sequence in this open interaction platform.For example; One user interest keyword display page in open interaction platform selects " dawn " under " star in amusement circle " classification as the interest keyword sequence; In step S2, this user's that column preferred equipment 1 write down interest keyword sequence is " star in amusement circle at dawn "; Correspondingly, in step S3, column preferred equipment 1 will confirm to be " version at dawn (star in amusement circle) " with the open interactive column of this user's interest coupling, rather than " electronic edition at dawn ", " glasses version at dawn " wait other open interactive columns.
In a preferred embodiment, in step S3, column preferred equipment 1 also according to said one or more open interactive columns, carries out degree of correlation analysis, to obtain the reticulate texture of said one or more open interactive columns.Particularly, for each open interactive column in said one or more open interactive columns, in step S3, column preferred equipment 1 obtains the keyword sequence of this column through the title of this column of technological means such as participle and/or context analysis analysis; Then said one or more open interactive columns are done the analysis in twos of the column degree of correlation; Be that any two columns exist identical keyword; Like " Zhou Jielun version " and " Zhou Jielun music version ", connect this two columns so, thus the network data structure of obtaining.Preferably, in step S3, column preferred equipment 1 can also be analyzed the content in this column through technological means such as participle and/or context analyses, further enriches the keyword sequence of this column.More preferably; In step S3; Column preferred equipment 1 can adopt technological means such as context analysis and/or classified dictionary to carry out the analysis in twos of the column degree of correlation, and for example " Zhou Jielun version " exists context relevant with " panda people version ", thereby further enriches this data structure.More preferably; In step S3; Column preferred equipment 1 can be found the closed-loop path in this network data structure and delete the lower line of the degree of correlation in this loop, handles this network data structure to simplify, and then reflects the degree of correlation hierarchical relationship between each column more realistically.
Preferably, in step S4, column preferred equipment 1 can also obtain said cancellated visual map, and offers said user, supplies its selection.Particularly; In step S4; Column preferred equipment 1 at first utilizes the graphic technique of set to convert said reticulate texture into visual map, promptly utilizes certain graphics field Ga, Gb to represent to have the open interactive column A and the B of some keywords respectively, then has:
If the keyword of-A is the keyword of B simultaneously, Ga covers Gb fully so;
If-A and B have common keyword, there are the zone of intersecting in Ga and Gb so;
If-A and B do not have common keyword, Ga and Gb are non-intersect so.Then, should offer this user by visual map, supply its selection.
In a further advantageous embodiment, in step S3, column preferred equipment 1 can also be according to said interest keyword sequence, confirms in said one or more open interactive column the correlativity of each and said interest keyword sequence.Particularly; For each open interactive column in said one or more open interactive columns; In step S3, column preferred equipment 1 obtains the keyword sequence of this column through the title and/or the content of this column of technological means such as participle and/or context analysis analysis; And the keyword sequence and the said interest keyword sequence of this column made comparisons, must this column and the correlativity of said interest keyword sequence.Preferably, can the correlativity of this column and said interest keyword sequence be defined as the number of the same keyword that both have; Perhaps through technological means such as context analysis and/or classified dictionary being introduced the keyword sequence of this column and the comparison procedure of said interest keyword sequence, the correlativity of this column and said interest keyword sequence is defined as the number of the associative key that both have.
Preferably, in step S4, column preferred equipment 1 can also offer said user with said one or more open interactive columns according to said correlativity, supplies its selection.Particularly, in step S4, column preferred equipment 1 according to ascending order, descending or other modes, offers said user according to the correlativity of each column and said interest keyword sequence in said one or more open interactive columns, supplies its selection.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in system's claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.
Claims (32)
1. method that is used for based on the preferred open interactive column of user interest, this method may further comprise the steps:
A obtains this user's interest keyword sequence;
B carries out match selection according to said interest keyword sequence, the one or more open interactive column that is complementary with the interest that obtains with said user;
C offers said user with said one or more open interactive columns, supplies its selection.
2. method according to claim 1, wherein, said step b also comprises:
-said interest keyword sequence is carried out context analysis and match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.
3. method according to claim 1 and 2, wherein, said step b also comprises:
-inquire about in advance the popular open interactive column that a large number of users relevant with said interest keyword sequence of record selected according to said interest keyword sequence, and obtain the one or more open interactive column that the interest with said user is complementary according to the popular open interactive column of said a large number of users selection.
4. according to each described method in the claim 1 to 3, wherein, said step b also comprises:
-according to said interest keyword sequence, and combine the column relevant information of open interactive column, carry out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.
5. method according to claim 4, wherein, said column relevant information comprises at least one in the following:
The title of-said open interactive column;
The content of-said open interactive column;
Total message number of-said open interactive column;
Total clicking rate of-said open interactive column;
The newly-increased message number of-said open interactive column;
The newly-increased clicking rate of-said open interactive column;
-said open interactive column ageing.
6. according to each described method in the claim 1 to 5, wherein, said step b also comprises:
-according to said interest keyword sequence, and combine said user's user related information, carry out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.
7. method according to claim 6, wherein, said user related information comprises at least one in the following:
-user property;
-user preference;
The record of the open interactive plate of-user capture;
-user selects the record of open interactive plate.
8. method according to claim 7, wherein, this method also comprises:
D. obtain the selection operation of said user in said one or more open interactive column is provided for it, and upgrade said user's user related information according to said selection operation.
9. according to each described method in the claim 1 to 8, wherein, said step a also comprises:
-obtain the interest keyword sequence of this user input.
10. method according to claim 9, wherein, said step a also comprises:
-said interest keyword sequence and interest keyword dictionary are carried out matching inquiry, to obtain one or more interest keyword alternate item;
-keyword that said user is selected from said one or more interest keyword alternate item inserts said interest keyword sequence.
11. according to each described method in the claim 1 to 10, wherein, said step a also comprises:
-obtain the interest keyword sequence that this user selects at open interaction platform.
12. method according to claim 11, wherein, said interest keyword sequence also comprises its classified information in said open interaction platform.
13. according to each described method in the claim 1 to 12, wherein, said step b also comprises:
-according to said one or more open interactive columns, carry out degree of correlation analysis, to obtain the reticulate texture of said one or more open interactive columns.
14. method according to claim 13, wherein, said step c also comprises:
-obtain said cancellated visual map, and offer said user, supply its selection.
15. according to each described method in the claim 1 to 14, wherein, said step b also comprises:
-according to said interest keyword sequence, confirm in said one or more open interactive column the correlativity of each and said interest keyword sequence.
16. method according to claim 15, wherein, said step c also comprises:
-according to said correlativity, said one or more open interactive columns are offered said user, supply its selection.
17. an equipment that is used for based on the preferred open interactive column of user interest, this equipment comprises:
Deriving means is used to obtain this user's interest keyword sequence;
Preferred embodiment is used for carrying out match selection according to said interest keyword sequence, the one or more open interactive column that is complementary with the interest that obtains with said user;
Generator is used for said one or more open interactive columns are offered said user, supplies its selection.
18. equipment according to claim 17, wherein, said preferred embodiment also is used for:
-said interest keyword sequence is carried out context analysis and match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.
19. according to claim 17 or 18 described equipment, wherein, said preferred embodiment also is used for:
-inquire about in advance the popular open interactive column that a large number of users relevant with said interest keyword sequence of record selected according to said interest keyword sequence, and obtain the one or more open interactive column that the interest with said user is complementary according to the popular open interactive column of said a large number of users selection.
20. according to each described equipment in the claim 17 to 19, wherein, said preferred embodiment also is used for:
-according to said interest keyword sequence, and combine the column relevant information of open interactive column, carry out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.
21. equipment according to claim 20, wherein, said column relevant information comprises at least one in the following:
The title of-said open interactive column;
The content of-said open interactive column;
Total message number of-said open interactive column;
Total clicking rate of-said open interactive column;
The newly-increased message number of-said open interactive column;
The newly-increased clicking rate of-said open interactive column;
-said open interactive column ageing.
22. according to each described equipment in the claim 17 to 21, wherein, said preferred embodiment also is used for:
-according to said interest keyword sequence, and combine said user's user related information, carry out match selection, the one or more open interactive column that is complementary with the interest that obtains with said user.
23. equipment according to claim 22, wherein, said user related information comprises at least one in the following:
-user property;
-user preference;
The record of the open interactive plate of-user capture;
-user selects the record of open interactive plate.
24. equipment according to claim 23, wherein, this equipment also comprises:
Updating device is used for obtaining said user at the selection operation that said one or more open interactive columns are provided for it, and upgrades said user's user related information according to said selection operation.
25. according to each described equipment in the claim 17 to 24, wherein, said deriving means also is used for:
-obtain the interest keyword sequence of this user input.
26. equipment according to claim 25, wherein, said deriving means also is used for:
-said interest keyword sequence and interest keyword dictionary are carried out matching inquiry, to obtain one or more interest keyword alternate item;
-keyword that said user is selected from said one or more interest keyword alternate item inserts said interest keyword sequence.
27. according to each described equipment in the claim 17 to 26, wherein, said deriving means also is used for:
-obtain the interest keyword sequence that this user selects at open interaction platform.
28. equipment according to claim 27, wherein, said interest keyword sequence also comprises its classified information in said open interaction platform.
29. according to each described equipment in the claim 17 to 28, wherein, said preferred embodiment also is used for:
-according to said one or more open interactive columns, carry out degree of correlation analysis, to obtain the reticulate texture of said one or more open interactive columns.
30. equipment according to claim 29, wherein, said generator also is used for:
-obtain said cancellated visual map, and offer said user, supply its selection.
31. according to each described equipment in the claim 17 to 30, wherein, said preferred embodiment also is used for:
-according to said interest keyword sequence, confirm in said one or more open interactive column the correlativity of each and said interest keyword sequence.
32. equipment according to claim 31, wherein, said generator also is used for:
-according to said correlativity, said one or more open interactive columns are offered said user, supply its selection.
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| CN2010102142032A CN102314422A (en) | 2010-06-29 | 2010-06-29 | Method and equipment for preferably selecting open type interactive forum based on user interests |
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