CN102376056A - System and method for presenting advertisements in film - Google Patents
System and method for presenting advertisements in film Download PDFInfo
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- CN102376056A CN102376056A CN2010102573565A CN201010257356A CN102376056A CN 102376056 A CN102376056 A CN 102376056A CN 2010102573565 A CN2010102573565 A CN 2010102573565A CN 201010257356 A CN201010257356 A CN 201010257356A CN 102376056 A CN102376056 A CN 102376056A
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Abstract
The invention discloses a method for presenting advertisements in a film. The method is operated in an electronic device. The electronic device is connected with a display device. The method comprises the following steps of: converting commodity information provided by an advertiser into an advertisement assembly, wherein the advertisement assembly comprises at least one commodity image of a commodity and an advertisement content of the commodity; storing various advertisement assemblies together to form an advertisement assembly database; when the film is displayed, performing advertisement detection on an article in the current displayed image of the film, and if a detection result is that a commodity image in the advertisement assembly database is similar to an image of the article in the current displayed image, determining that the advertisement assembly corresponding to the commodity image is an advertisement assembly for a commodity corresponding to the article; and presenting the advertisement content of the commodity corresponding to the article by using the display device. The invention also provides a system for presenting advertisements in a film. By the invention, the aim of displaying the information of commodities in the film can be fulfilled.
Description
Technical field
The present invention relates to a kind of advertising method, the advertisement that relates in particular in a kind of film presents system and method.
Background technology
In the movie process, add Commdity advertisement and be all the time the most effectively advertising method, for example between the paragraph of TV programme and paragraph, intercut television advertising.It is that a kind of violence formula forces spectators to receive the method for advertising message that this kind breaks for commercialsy in film, causes spectators' dislike easily, may cause minus effect sometimes.Therefore, another kind of advertisement mode: the property inserted marketing (Placement marketing), more and more paid attention to by the advertiser.This property inserted marketing (Placement marketing) is widely used in the story of a play or opera of TV or TV, through letting spectators incorporate the story of a play or opera, annotates the value of commodity again, can promote image product.
Yet the present property inserted marketing has following shortcoming.First; Merchandise news is deficient: spectators can't obtain merchandise news from the TV or the film story of a play or opera; For example, certain spectators is very interested for the clothes that the leading role wore in the TV play, because of can't further understanding the information of this clothes; Usually needs go comparison sponsor information after waiting wrapped film, and this inefficient mode often causes potential consumer's loss.Second; Brand visibility is not high: in reality; Be not that all commodity can both have the very outer trade mark that shows as car; For example mobile phone, high-heeled shoes or even sightseeing ground all do not have tangible trade mark in film, if camera lens is excessively stressed the trade mark of these commodity, can cause spectators' dislike mood on the contrary.The 3rd; The present property inserted marketing is difficult to obtain the product path: the consumer does not know where to buy this product when having the shopping desire; Need the pure search cost of cost just can conclude the transaction, make successful marketing for want of easily commodity obtain pipeline and can't conclude the transaction.
Summary of the invention
In view of above content, be necessary to provide the advertisement in a kind of film to present system, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Also be necessary to provide the rendering method of the advertisement in a kind of film, it can overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Advertisement in a kind of film presents system, runs in the electronic installation, and this electronic installation connects a display device.This system comprises: set up module; Be used for converting the merchandise news that each businessman provides to advertisement component, and each advertisement component is stored together, form an advertisement component database; Wherein, each advertisement component comprises a kind of at least one the commodity image of commodity and the ad content of these commodity; Detecting module; Be used for when display device shows said film; According to the commodity image of storing in the said advertisement component database object in the film current playing frames is carried out the advertisement detecting; If the detecting result then judges the advertisement component of this commodity image corresponding advertisement assembly for this object corresponding goods for the image similarity of the object in commodity image and the current playing frames is arranged in the advertisement component database; Reach display module, be used for appearing the ad content of this object corresponding goods in display device.
Advertisement rendering method in a kind of film runs in the electronic installation, and this electronic installation connects a display device.This method comprises the steps: to convert the merchandise news that each businessman provides to advertisement component, and this advertisement component comprises a kind of at least one the commodity image of commodity and the ad content of these commodity; Each advertisement component is stored together, form an advertisement component database; Show film through display device; When showing film; According to the commodity image of storing in the said advertisement component database object in the film current playing frames is carried out the advertisement detecting; If the detecting result then judges the advertisement component of this commodity image corresponding advertisement assembly for this object corresponding goods for the image similarity of the object in commodity image and the current playing frames is arranged in the advertisement component database; Reach the ad content that presents this object corresponding goods in display device.
Compared to prior art; Advertisement in the said film presents system and method; Can convert the merchandise news that each businessman provides to advertisement component, form the advertisement component database, when film is play; The image of detecting object in this movie pictures whether with the advertisement component database in certain commodity image be complementary; When the commodity image that is complementary is arranged in the advertisement component database, play this commodity image corresponding advertising content, it has overcome, and merchandise news in the advertisement of the property inserted marketing at present is deficient, brand visibility is not high, be difficult to obtain defective such as product path.
Description of drawings
Fig. 1 is the running environment synoptic diagram of the preferred embodiment that presents system of the advertisement in the film of the present invention.
Fig. 2 is the functional block diagram that advertisement presents system among Fig. 1.
Fig. 3 is the operation process chart of the preferred embodiment of the advertisement rendering method in the film of the present invention.
Fig. 4 is the synoptic diagram that the present invention does the similarity contrast with the image and the commodity image in the advertisement component database of object in the film.
The main element symbol description
| Electronic installation | ?1 |
| Display device | ?2 |
| Advertisement presents system | ?10 |
| Memory storage | ?20 |
| Processor | ?30 |
| Set up module | ?100 |
| Detecting module | ?102 |
| Display module | ?104 |
| The advertisement component database | ?40 |
| Advertisement component | ?400 |
Embodiment
As shown in Figure 1, be that the advertisement in the film of the present invention presents the running environment synoptic diagram of the preferred embodiment of system.This advertisement presents system 10 and runs in the electronic installation 1, and this electronic installation 1 can be the mobile phone of advertisement operators, portable computer, palm PC, desktop computer, TV etc., and it comprises memory storage 20 and processor 30.This electronic installation 1 is built-in or connect a display device 2 outward.
In the present embodiment, this advertisement presents system 10 and is installed in the said memory storage 20 with the form of software program or instruction or solidifies in the operating system of electronic installation 1, and in other embodiments, this memory storage 20 can be the external storer of electronic installation 1.
Said processor 30 is carried out the program code that said advertisement presents system 10; The merchandise news that being about to each businessman provides converts advertisement component to; Form advertisement component database 40 (shown in Figure 4); When film is play, in the detecting current playing frames image of object whether with advertisement component database 40 in certain commodity image be complementary, when commodity image that the image that has in the advertisement component database 40 with this object is complementary; Judge that this commodity image corresponding advertisement assembly is the advertisement of this object, and on the screen of display device 2, play the ad content of the corresponding commodity of this object.
Wherein, said advertisement component comprises a kind of one or more commodity image of commodity and the ad content of these commodity, and said many commodity images can be made up of the commodity image of different angles and different color matchings.This ad content is meant the multimedia information of the advertisement layout be made up of literal, picture and composing thereof, advertisement or links other system and reach the data that advertisement appears, for example is attached to the web page address relevant with these commodity, is attached to the keyword of purchase system etc.The ad content of said commodity can be presented on film when commodity appear in the film edge is (like top, below etc.) around the screen of display device 2, or ejects by time-out or when finishing by the ad content that object detected in the nearest picture in the film at film.In the present embodiment, when the ad content of commodity was presented on the screen of display device 2 when commodity occur, its time that appears can preestablish, and for example, this time that appears was set to two seconds, three seconds, four seconds etc.
Said advertisement component database 40 is files that leave in the movie system and can be through network download or renewal or is present in the data stream in the film file.
Said display device 2 is used to show the ad content of said film and commodity.
As shown in Figure 2, be the functional block diagram that advertisement presents system 10 among Fig. 1.
Said advertisement presents system 10 and comprises: set up module 100, detecting module 102 and display module 104.In follow-up introduction, will present system 10 and each functional module of comprising is carried out detailed elaboration to this advertisement to Fig. 3 and Fig. 4.
As shown in Figure 3, be the operation process chart of the preferred embodiment of the advertisement rendering method in the film of the present invention.
Step S1 sets up module 100 and converts the merchandise news that each businessman provides to advertisement component.In the present embodiment, this advertisement component comprises a kind of many different angles and the commodity image of different color matchings and ad content of these commodity of commodity.This ad content is meant the multimedia information of the advertisement layout be made up of literal, picture and composing thereof, advertisement or links other system and reach the data that advertisement appears, for example is attached to the web page address relevant with these commodity, is attached to the keyword of purchase system etc.
Step S2 sets up module 100 each advertisement component is stored together, and forms an advertisement component database 40.As shown in Figure 4, there are many images of multiple commodity and the ad content of each commodity thereof in this advertisement component database 40.
When display device 2 shows film; In step S3; Detecting module 102 carries out the advertisement detecting according to the commodity image of storage in the said advertisement component database 40 to the object in the film current playing frames; And in step S4, this detecting module 102 is judged the image similarity whether object in commodity image and the current playing frames is arranged in the advertisement component database 40 according to the detecting result.If judged result is the image similarity that the object in commodity image and the current playing frames is arranged in the advertisement component database 40, then in step S5, detecting module 102 judges that this commodity image corresponding advertisement assembly is the advertisement component of this object corresponding goods.If judged result is the image similarity that does not have the object in commodity image and the current playing frames in the advertisement component database 40, then return the advertisement detecting that step S3 proceeds other object.
Particularly; When film is play; Detecting module 102 whenever at a distance from a preset time interval with each commodity image in the advertisement component database 40 and film in the current playing frames image of object compare; Judging the similarity of the image of object in each commodity image and the current playing frames,, then judge the advertisement that this advertisement component 400 is these objects if the similarity between the commodity image in the image of object and the advertisement component 400 is higher than a threshold values in the current playing frames.For example; Detecting module 102 from each advertisement component 400, detect with the film current playing frames in the more similar commodity image of automobile; And relatively whether the similarity between this commodity image and automobile image is higher than said threshold values; If comparative result is higher than said threshold values for this similarity, then judge the advertisement that this advertisement component 400 is these automobiles.When the similarity of relatively this commodity image and automobile image, detecting module 102 need carry out pre-treatment to commodity image and automobile image, and commodity image after handling and automobile image are carried out the characteristic acquisition, reaches the calculated characteristics distance.Can confirm its similarity by the characteristic distance that calculates.Wherein, said threshold values can preestablish in said advertisement and present system 10.
Step S6 presents the ad content of this object corresponding goods in display device 2.For example, the ad content that in display device 2, presents said automobile.Said ad content can be presented on film when automobile appears in the film edge is (like top, below etc.) around the screen of display device 2.
What should explain at last is; Above embodiment is only unrestricted in order to technical scheme of the present invention to be described; Although the present invention is specified with reference to preferred embodiment; Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spirit and the scope of technical scheme of the present invention.
Claims (10)
1. the advertisement rendering method in the film runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this method comprises the steps:
(a) merchandise news that each businessman is provided converts advertisement component to, and this advertisement component comprises a kind of at least one the commodity image of commodity and the ad content of these commodity;
(b) each advertisement component is stored together, form an advertisement component database;
(c) show film through display device;
(d) when showing film; According to the commodity image of storing in the said advertisement component database object in the film current playing frames is carried out the advertisement detecting; If the detecting result then judges the advertisement component of this commodity image corresponding advertisement assembly for this object corresponding goods for the image similarity of the object in commodity image and the current playing frames is arranged in the advertisement component database; And
(e) present the ad content of this object corresponding goods in display device.
2. the advertisement rendering method in the film as claimed in claim 1 is characterized in that, said advertisement component database is a file that leaves in the movie system, and this document can pass through network download or renewal.
3. the advertisement rendering method in the film as claimed in claim 1 is characterized in that, said advertisement component database is present in the film file.
4. the advertisement rendering method in the film as claimed in claim 1 is characterized in that, said step (d) comprising:
Whenever at a distance from a preset time interval with each commodity image in the advertisement component database and film in the current playing frames image of object compare, to judge the similarity of the image of object in each commodity image and the current playing frames; And
If the similarity between the commodity image in the current playing frames in the image of object and the advertisement component is higher than a threshold values, judge that then this advertisement component is the advertisement of this object.
5. the advertisement rendering method in the film as claimed in claim 1 is characterized in that, said step (e) comprising:
Directly show the advertisement layout of forming by literal, picture and composing thereof in this advertisement component, the multimedia information of advertisement at the edge of film; Or
Show by time-out or when finishing by the advertisement layout that object detected is made up of literal, picture and composing thereof in the nearest picture in the film, the multimedia information of advertisement at film, or show to be used for linking and reach the data that advertisement appears.
6. the advertisement in the film presents system, runs in the electronic installation, and this electronic installation connects a display device, it is characterized in that this system comprises:
Set up module; Be used for converting the merchandise news that each businessman provides to advertisement component, and each advertisement component is stored together, form an advertisement component database; Wherein, each advertisement component comprises a kind of at least one the commodity image of commodity and the ad content of these commodity;
Detecting module; Be used for when display device shows said film; According to the commodity image of storing in the said advertisement component database object in the film current playing frames is carried out the advertisement detecting; If the detecting result then judges the advertisement component of this commodity image corresponding advertisement assembly for this object corresponding goods for the image similarity of the object in commodity image and the current playing frames is arranged in the advertisement component database; And
Display module is used for appearing in display device the ad content of this object corresponding goods.
7. the advertisement in the film as claimed in claim 6 presents system, it is characterized in that, said advertisement component database is a file that leaves in the movie system, and this document can pass through network download or renewal.
8. the advertisement in the film as claimed in claim 6 presents system, it is characterized in that, said advertisement component database is present in the film file.
9. the advertisement in the film as claimed in claim 6 presents system; It is characterized in that; Said advertisement detecting is meant: detecting module whenever at a distance from a preset time interval with each commodity image in the advertisement component database and film in the current playing frames image of object compare; To judge the similarity of the image of object in each commodity image and the current playing frames; If the similarity between the commodity image in the current playing frames in the image of object and the advertisement component is higher than a threshold values, judge that then this advertisement component is the advertisement of this object.
10. the advertisement in the film as claimed in claim 6 presents system, it is characterized in that, the ad content that presents this object corresponding goods in the display device that is set forth in is meant:
Display module directly shows the advertisement layout of being made up of literal, picture and composing thereof in this advertisement component, the multimedia information of advertisement at the edge of film; Or
Display module shows by time-out or when finishing by the advertisement layout that object detected is made up of literal, picture and composing thereof in the nearest picture in the film, the multimedia information of advertisement at film, or shows to be used for linking and reach the data that advertisement appears.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010102573565A CN102376056A (en) | 2010-08-19 | 2010-08-19 | System and method for presenting advertisements in film |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2010102573565A CN102376056A (en) | 2010-08-19 | 2010-08-19 | System and method for presenting advertisements in film |
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| CN102376056A true CN102376056A (en) | 2012-03-14 |
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| CN2010102573565A Pending CN102376056A (en) | 2010-08-19 | 2010-08-19 | System and method for presenting advertisements in film |
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Cited By (6)
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| CN103593346A (en) * | 2012-08-14 | 2014-02-19 | 李维智 | Image keywords advertising system and method |
| CN104244098A (en) * | 2014-10-08 | 2014-12-24 | 三星电子（中国）研发中心 | Content providing method, terminal, server and system |
| CN104486680A (en) * | 2014-12-19 | 2015-04-01 | 珠海全志科技股份有限公司 | Video-based advertisement pushing method and system |
| CN105721905A (en) * | 2016-02-02 | 2016-06-29 | 林蔚 | Advertisement pushing method based on video tag |
| CN105989520A (en) * | 2015-03-16 | 2016-10-05 | 美商艾尔康太平洋股份有限公司 | Product ordering system and product ordering method |
| CN106157069A (en) * | 2015-03-26 | 2016-11-23 | 台湾威视价值股份有限公司 | System and method chosen immediately by network film commodity |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103593346A (en) * | 2012-08-14 | 2014-02-19 | 李维智 | Image keywords advertising system and method |
| CN104244098A (en) * | 2014-10-08 | 2014-12-24 | 三星电子（中国）研发中心 | Content providing method, terminal, server and system |
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| CN105989520A (en) * | 2015-03-16 | 2016-10-05 | 美商艾尔康太平洋股份有限公司 | Product ordering system and product ordering method |
| CN106157069A (en) * | 2015-03-26 | 2016-11-23 | 台湾威视价值股份有限公司 | System and method chosen immediately by network film commodity |
| CN105721905A (en) * | 2016-02-02 | 2016-06-29 | 林蔚 | Advertisement pushing method based on video tag |
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Application publication date: 20120314 |