CN102446173A - Method for biding website search result rank - Google Patents
Method for biding website search result rank Download PDFInfo
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- CN102446173A CN102446173A CN2010105004072A CN201010500407A CN102446173A CN 102446173 A CN102446173 A CN 102446173A CN 2010105004072 A CN2010105004072 A CN 2010105004072A CN 201010500407 A CN201010500407 A CN 201010500407A CN 102446173 A CN102446173 A CN 102446173A
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Abstract
The invention relates to a method for processing a computer data retrieval result and specifically discloses a method for biding a website search result rank. The method takes a day as a charging unit and aims to solve the problem of cheating caused by charging in terms of clicks; and simultaneously, the method only charges suppliers ranked in a predetermined range and charges no any fee for failure, so that the suppliers can realize self-control on the promotion costs thereof. The method for biding the website search result rank is capable of displaying the product information of the supplier who succeeds in biding in the position all day, thereby ensuring the promotion effect of the supplier; the method is to sort a plurality of binding results in such a manner of binding time in addition to a biding price, so that the supplier who offers a high price stays ahead, and the suppliers who offer the same price should obey the rule that the one who bids more early stays ahead; in this way, the rank of each biding can be obtained accurately and the rank decides the position of demonstration information displayed in a search result; and the promotion effects of the suppliers are further ensured.
Description
Technical field
The present invention relates to a kind of computerized data retrieval result's disposal route, particularly a kind of on computer network by the price competing method of website search result rank.
Background technology
In those early years, a kind of search engine information platform has appearred in the internet, and this plateform system mainly is how under the data volume of magnanimity, to carry out carrying out fast and exactly retrieve data, thus the information that the guiding user obtains to be correlated with.In face of a large amount of result for retrieval, general result for retrieval can carry out sequencing display sooner or later or with mode at random with the modification time of data, no matter is which kind of mode, can't guarantee that all some weight data can show a fixing and dominant position.
In order to address the above problem; Bid ranking has appearred thus; The bid ranking method of this search engine system employing is charged by number of clicks at present; By information publisher's input information and set each expense of clicking, system just according to the clicking cost rank from high to low of publisher's setting with corresponding information sequencing display from top to bottom in search result list.In the results list, only show ten data by the bid ranking influence at most, if the information of identical clicking cost, then this identical information can show with randomly ordered mode.If be whipper-in, and this whipper-in is when having a plurality of publisher, and system then comforms at random and gets one of them among many publishers and show so.
According to the price competing method of the above search engine, mainly there are following problem and shortcoming:
The one, utilize the number of times of clicking to come computational costs, there is a very big leak in this, and system can't guarantee that each click all is to belong to normal click, can have the click of malice; Though existing system also has some and prevents measure, definitely can not stop this kind situation fully, thereby information publisher's interests are incurred loss, not only do not play real promotion effect, more increased the input of cost.
The 2nd, because identical price is random sequence, and if ranked tenth name, the publisher of so numerous identical prices has only a meeting to show at random, can't ensure other publisher's popularization interests like this.
Summary of the invention
In order to solve two problems that above-mentioned search engine bid ranking exists, the object of the present invention is to provide the more reasonably price competing method of website search result rank of a kind of charging.
In order to realize the foregoing invention purpose, the technical scheme that the present invention adopted is following:
A kind of price competing method of website search result comprises the steps:
(1) in the time period of bidding of presetting every day, three went on foot until the time end of bidding below circulation was carried out:
Gather in real time a bid information of all supplier's client typings, said bid information comprises a username information, bid key word information, a competitive price information, a bid temporal information and a product information;
Verify the username information that is comprised in the said bid information and whether the key word information of bidding matees with the username information and the key word information that are pre-stored in the database server; If coupling then is stored in said bid information in one database server;
The keyword of all bid information in the database server is carried out real-time rank according to predetermined rank rule, and said ranking information is fed back to said supplier client in real time;
Said predetermined rank rule is: at first; All bid information that keyword is identical, just arrange the names according to its competitive price that comprises; Detect each pairing supplier's of competitive price user name number then successively from high to low; If said user name number is greater than 1, then that said competitive price is identical supplier's bid information is from morning to night carried out the height place in the competition again according to its bid time;
(2) in the preset time of next day, two steps below order is carried out:
In the deduction provider accounts of rank in preset range, with the valency gold of its competitive price same amount that is gone out;
After the above-mentioned step success of withholing, said supplier's product information is published to the displaying of the one day corresponding enterprising behavior of network platform phase, said product information display location is identical with its rank order.
Preferably; In said verification step, also comprise checking to said competitive price information; Specifically: the numerical value and the preset minimum of said competitive price are compared; Less than preset minimum, the information that then generates bid again feeds back to supplier's client like the numerical value of said competitive price.
Preferably; Also comprise a price markup step receive the ranking information of feedback in supplier's client after; Specifically: whether this supplier selects to raise the price according to its bid ranking situation; If price markup, then through supplier client typing price markup information, said price markup information will be carried out the numerical value stack with the corresponding competitive price information of storing in the database server and generated a new competitive price information; And all bid information are carried out rank again, again ranking information is fed back to supplier's client and whether continue price markup for supplier's decision-making.
Preferably, the preset range of said rank is preceding 5.
Preferably; In said verification step, also comprise detection to said provider accounts; Specifically: the remaining sum in the competitive price that comprises in the said bid information and this provider accounts is compared; Like the numerical value of said remaining sum value, then generate the information that Sorry, your ticket has not enough value and feed back to supplier's client less than said competitive price.
Preferably, also comprise to new keyword of database server typing and step that existing keyword is made amendment and deleted.
Preferably, also comprise keyword search information that real-time collection purchaser client is sent and from said database server, access corresponding product information, be transferred to the step of this purchaser's client again according to said keyword search information.
Preferably, the said keyword of bidding is the title relevant with electronic devices and components.
The present invention bidded in the time period of bidding of presetting every day, was charge unit with the sky, to solve the cheating of chargeing and causing by clicks; Simultaneously; The present invention only charges to the supplier of rank in preset range, promptly is to set up the failure mechanism of bidding, and gets nowhere and does not collect any expense; Failure then can not occur at Search Results; Only bid successfully, just can appear in the Search Results, make supplier promote cost and can realize oneself's control it.
The present invention can make place this position display the supplier's of the success of bidding time product information a whole day, can not have the situation that possibly not show as the mode of bidding of search engine, thereby has ensured supplier's promotion effect.
The present invention has adopted and has added the mode of bid time with bid price numerous bid results is carried out an ordering; Before the high person row of valency; Identical price person is then by whose previous bid, and the rule before then who comes can accurately draw the rank that each is bidded like this; Determine the position that exhibition information shows with this ranking in Search Results, further ensured supplier's promotion effect.
Description of drawings
Accompanying drawing described herein is used to provide further understanding of the present invention, constitutes the application's a part, does not constitute to improper qualification of the present invention, in the accompanying drawings:
The process flow diagram that Fig. 1 bids for the present invention's participation;
The process flow diagram that Fig. 2 bids and settles accounts for the present invention;
Fig. 3 is the process flow diagram of searching method of the present invention;
Fig. 4 is the corresponding system architecture diagram of the present invention.
Among the figure:
1, supplier's client 2, purchaser's client
3, the Internet 4, router
5, WEB server 6, application server
7, database server
Embodiment
To combine specific embodiment to specify the present invention below, be used for explaining the present invention in this illustrative examples of the present invention and explanation, but not as to qualification of the present invention.
Present embodiment discloses a kind of price competing method of website search result, comprising:
(1) in the time period of bidding of presetting every day, three went on foot until the time end of bidding below circulation was carried out:
Gather in real time a bid information of all supplier's client typings, said bid information comprises a username information, bid key word information, a competitive price information, a bid temporal information and a product information;
Verify the username information that is comprised in the said bid information and whether the key word information of bidding matees with the username information and the key word information that are pre-stored in the database server; If coupling then is stored in said bid information in one database server;
The keyword of all bid information in the database server is carried out real-time rank according to predetermined rank rule, and said ranking information is fed back to said supplier client in real time;
Said predetermined rank rule is: all at first that keyword is identical bid information, just arrange the names according to its competitive price that comprises; Detect each pairing supplier's of competitive price user name number then successively from high to low; If said user name number is greater than 1, then that said competitive price is identical supplier's bid information is from morning to night carried out the height place in the competition again according to its bid time;
(2) in the preset time of next day, two steps below order is carried out:
In the deduction provider accounts of rank in preset range, with the valency gold of its competitive price same amount that is gone out;
After the above-mentioned step success of withholing, said supplier's product information is published to the displaying of the one day corresponding enterprising behavior of network platform phase, said product information display location is identical with its rank order.
The said user who is pre-stored in the database server is by name: the vendor code in the input database server, the said keyword that is pre-stored in the database server is: the message code relevant with commodity in the input database server.
The said keyword of bidding is the title relevant with electronic devices and components.
For make bid efficient higher, also in order to guarantee the possessory basic interests of search engine, in the present embodiment:
In said verification step, also comprise checking to said competitive price information; Specifically: the numerical value and the preset minimum of said competitive price are compared; Less than preset minimum, the information that then generates bid again feeds back to supplier's client like the numerical value of said competitive price.
To bid in order making that human nature is reasonable more, to let supplier that the yardstick of an assurance is arranged, in the present embodiment:
Also comprise a price markup step receive the ranking information of feedback in supplier's client after; Specifically: whether this supplier selects to raise the price according to its bid ranking situation; If price markup; Then through supplier's client typing price markup information; Said price markup information will be carried out the numerical value stack with the corresponding competitive price information of storing in the database server and generated a new competitive price information, and all bid information are carried out rank again, again ranking information fed back to supplier's client and whether continue price markup for supplier's decision-making.
In order better to embody the promotion effect that bid ranking brings, in the present embodiment:
The preset range of said rank is preceding 5.
In order to guarantee the possessory basic interests of search engine, in the present embodiment:
In said verification step, also comprise detection to said provider accounts; Specifically: the remaining sum in the competitive price that comprises in the said bid information and this provider accounts is compared; Like the numerical value of said remaining sum value, then generate the information that Sorry, your ticket has not enough value and feed back to supplier's client less than said competitive price.
Flexible more, reasonable in order to make Ask-Bid System move, in the present embodiment:
Also comprise to new keyword of database server typing and step that existing keyword is made amendment and deleted.
In order to guarantee that Ask-Bid System normally moves, the same with other Ask-Bid System, in the present embodiment:
Also comprise keyword search information that real-time collection purchaser client is sent and from said database server, access corresponding product information, be transferred to the step of this purchaser's client again according to said keyword search information.
The pairing concrete process flow diagram of the inventive method can be with reference to figure 1, Fig. 2 and Fig. 3.
The system architecture diagram that the present invention is corresponding, as shown in Figure 4, the present invention includes supplier's client 1, purchaser's client 2, the Internet 3, router four, WEB server 5, application server 6 and database server 7.
The inventive method is to realize through the internet network based on client, server end; Client is meant the internet webpage browser; Like browser instruments such as IE, FireFox; Server end then is by HTTP netscape messaging server Netscape (IIS, Apache), is also referred to as a kind of Local Area Network of WEB server, application server, database server (DB2, MYSQL, SQL Server) composition.Client is utilized the browser instrument; Carry out communication through internet and server end; Make browse, increase newly, information operating such as modification, deletion; Information is communicated to server end through the internet WEB server carries out data operation through application server again, again the result is stored in database server.Can adopt programming languages such as ASP popular on the existing network network, ASP.NET, PHP, JSP to realize aspect the computing of WEB server logical.
Above-described WEB server mainly is responsible for receiving from the information of client and to client and is sent the information of replying, and the information that receives is carried out the detection of a safety; Application server is responsible for various request msgs from client and is carried out a calculation process, accomplishes this process like operations such as deletion, newly-increased, search by application server; Database server is responsible for storing data, and receives from application server database manipulation orders such as the inquiry of tables of data, newly-increased, deletion, modifications.
Client is divided two identity roles, and one is supplier, refers to the information publisher.One is the purchaser, refers to the information seeker.The purchaser passes through browser to the server end initiation request; The product key word information is submitted to netscape messaging server Netscape; Netscape messaging server Netscape is then initiated the instruction of retrieval to database server through this keyword; The product-feed information back that matches this keyword to the WEB server, and is back in the client browser through it.
The running of whole Ask-Bid System has following some content:
The rule of bidding: each supplier is in a period of time of regulation every day; Certain keyword is bid and filled in the relevant product information of this keyword; Can learn the rank that this bid obtains after the bid, identical when allowing other supplier to compete this keyword with this supplier's bid, even be lower than this supplier's bid; Different suppliers competitively then sort by each supplier's bid price, bid time with the rank of keyword; The high more rank of price then more before, identical price is then carried out rank by the bid time, the rank of more early bidding then more before.After the time of bidding finishes; Then do not allow supplier to bid again; Carry out the process of clearing morning on next day again by system; Each supplier's of clearing back keyword obtains corresponding ranking successively, and the supplier that each keyword comes TOP V is regarded as bidding successfully, and the supplier after five then is regarded as the failure of bidding! Bid five rankings that supplier obtained of success; It then is the belonging positions of representing this supplier products information in Search Results, to show; Just in name day show daylong time by to the next name day effective time that supplier's product information shows in Search Results.Like the next name day, this keyword of this supplier comes after five, shows that then this supplier's product information can not be presented in the Search Results.
Supplier's number of the account: supplier's number of the account is except data commonly used such as basic user name, password; Also must a fund item; This fund item can carry out corresponding freezing of funds, thaws and deduct fees along with participating in bidding, and the fund available balance is not enough, does not then allow to participate in bidding again.Fund is supplemented the mode of Web bank capable of using with money and is supplemented with money, in system, gets into the online recharge page, fills in recharge amount; And the bank of selection payment, as selecting China Merchants Bank, enter into the Net silver page of China Merchants Bank; Fill in corresponding number of the account and password, after successfully submitting to, bank's gateway can carry out one with the interface of system and dock; Thereby system receives the instruction that sends over supplier's successful recharging from bank's gateway, and system then supplements with money supplier's fund accordingly.Also can utilize the mode of bank transfer under the line, remittance to supplement with money, this mode belongs under the line supplements with money, can not reach to arrive account in real time, must the system works personnel manually supplier's number of the account be supplemented with money.
Key word information management: the management of keyword mainly comprises operations such as newly-increased, modification, deletion; Must set up a key word information database table; This table is mainly deposited key word information, the state of bidding, display state, displaying name are inferior; Also have participation bid record sheet of bidding, mainly deposit bid time, bid price etc.Newly-increased key word information then requires the keyword form of filling in is carried out a check, and requires to fill in the product information of binding this keyword; Like model, manufacturer, lot number etc. are filled in and accomplish to be about to data and to exist into the keyword information table; If must participate in bidding of the same day, also must fill in the amount of money of bidding, system default has been set the lower limit bid amount; So must be the amount of money when filling in the amount of money, otherwise can't carry out operation, fill in required information and can participate in bidding of the same day more than or equal to this lower limit; Before depositing data in database; Calculate a bid rank value of this keyword bid earlier, and should value and data such as the bid amount of money, current time deposit the bid record sheet in, in lists of keywords, just demonstrate the ranking that this key word information and this keyword were bidded on the same day after successfully participating in bidding.Accomplished keyword and bidded, then can carry out a management, clicked this keyword, can revise product information keyword.The deletion keyword, only have neither part nor lot in the same day bid and show in keyword just can delete, also have only the keyword of not showing of not bidding just can demonstrate " deletion " button, click this button and can delete this key word information.To the keyword that in Search Results, shows; In Search Results, do not occur if want it is hidden; Then can click " hiding " button and hide, have only the keyword in the displaying " hiding " button just can occur, the keyword after hiding then can not appear in the Search Results.Hidden can certainly it be changeed back in Search Results behind the keyword and occurred, clicked " recovering to show " button and get final product, had only keyword hidden state under the button of " recovery displaying " just can occur.
The clearing of bidding: clearing are important links in the whole price competing method; The bid on the same day was settled accounts in morning on next day, had only and settled accounts successfully; Just can in the name day Search Results, display, all will move the bid results of once settling accounts a day morning every day.The bid on same day record is according to keyword carried out one gather taking-up, all keywords that circulate draw this keyword of each supplier by every kind of keyword and bid for the last time price and bid time; Again according to bidding rule; Carry out an ordering by price, bid time, draw a ranking of each each keyword of supplier, again according to the amount of money of bidding; Supplier's number of the account is thawed; To freeze money return to supplier number of the account accordingly, if supplier's keyword rank within 5, is then deducted the money of bidding accordingly again from supplier's fund; Withhold then just to look after the success and bid successfully, and this keyword association store is changed to " very " at " display state " of key word information table, ranking is updated to " displaying ranking ".
Search: according to the keyword of client input; The key word information table is retrieved to bidding; Taking out consistent with the keyword of client input (coupling, case-insensitive fully) and " display state " is the product information of the keyword of " very ", and by " displaying ranking " series arrangement from small to large, the keyword fuzzy matching from the other products storehouse according to input retrieves product information again; The result who comes out with the retrieval of bidding merges; In the process that merges, confirm that the product information of bidding must come the product front that product library is retrieved out, the result after merging the most at last sends client back to.
More than the technical scheme that the embodiment of the invention provided has been carried out detailed introduction; Used concrete example among this paper the principle and the embodiment of the embodiment of the invention are set forth, the explanation of above embodiment only is applicable to the principle that helps to understand the embodiment of the invention; Simultaneously, for one of ordinary skill in the art, according to the embodiment of the invention, the part that on embodiment and range of application, all can change, in sum, this description should not be construed as limitation of the present invention.
Claims (8)
1. the price competing method of a website search result is characterized in that comprising:
(1) in the time period of bidding of presetting every day, three went on foot until the time end of bidding below circulation was carried out:
Gather in real time a bid information of all supplier's client typings, said bid information comprises a username information, bid key word information, a competitive price information, a bid temporal information and a product information;
Verify the username information that is comprised in the said bid information and whether the key word information of bidding matees with the username information and the key word information that are pre-stored in the database server; If coupling then is stored in said bid information in one database server;
The keyword of all bid information in the database server is carried out real-time rank according to predetermined rank rule, and said ranking information is fed back to said supplier client in real time;
Said predetermined rank rule is: at first; All bid information that keyword is identical, just arrange the names according to its competitive price that comprises; Detect each pairing supplier's of competitive price user name number then successively from high to low; If said user name number is greater than 1, then that said competitive price is identical supplier's bid information is from morning to night carried out the height place in the competition again according to its bid time;
(2) in the preset time of next day, two steps below order is carried out:
In the deduction provider accounts of rank in preset range, with the valency gold of its competitive price same amount that is gone out;
After the above-mentioned step success of withholing, said supplier's product information is published to the displaying of the one day corresponding enterprising behavior of network platform phase, said product information display location is identical with its rank order.
2. the price competing method of website search result according to claim 1 is characterized in that:
In said verification step, also comprise checking to said competitive price information; Specifically: the numerical value and the preset minimum of said competitive price are compared; Less than preset minimum, the information that then generates bid again feeds back to supplier's client like the numerical value of said competitive price.
3. the price competing method of website search result according to claim 1 is characterized in that:
Also comprise a price markup step receive the ranking information of feedback in supplier's client after; Specifically: whether this supplier selects to raise the price according to its bid ranking situation; If price markup; Then through supplier's client typing price markup information; Said price markup information will be carried out the numerical value stack with the corresponding competitive price information of storing in the database server and generated a new competitive price information, and all bid information are carried out rank again, again ranking information fed back to supplier's client and whether continue price markup for supplier's decision-making.
4. the price competing method of website search result according to claim 1 is characterized in that:
The preset range of said rank is preceding 5.
5. the price competing method of website search result according to claim 1 is characterized in that:
In said verification step, also comprise detection to said provider accounts; Specifically: the remaining sum in the competitive price that comprises in the said bid information and this provider accounts is compared; Like the numerical value of said remaining sum value, then generate the information that Sorry, your ticket has not enough value and feed back to supplier's client less than said competitive price.
6. the price competing method of website search result according to claim 1 is characterized in that:
Also comprise to new keyword of database server typing and step that existing keyword is made amendment and deleted.
7. the price competing method of website search result according to claim 1 is characterized in that:
Also comprise keyword search information that real-time collection purchaser client is sent and from said database server, access corresponding product information, be transferred to the step of this purchaser's client again according to said keyword search information.
8. according to the price competing method of each described website search result of claim 1 to 7, it is characterized in that:
The said keyword of bidding is the title relevant with electronic devices and components.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105004072A CN102446173A (en) | 2010-09-30 | 2010-09-30 | Method for biding website search result rank |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105004072A CN102446173A (en) | 2010-09-30 | 2010-09-30 | Method for biding website search result rank |
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| CN102446173A true CN102446173A (en) | 2012-05-09 |
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| CN2010105004072A Pending CN102446173A (en) | 2010-09-30 | 2010-09-30 | Method for biding website search result rank |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017028693A1 (en) * | 2015-08-17 | 2017-02-23 | 阿里巴巴集团控股有限公司 | Bidding control method and apparatus |
| CN108009879A (en) * | 2017-11-27 | 2018-05-08 | 武汉万般上品信息技术有限公司 | A kind of method and system that cabin is risen based on price-bidding model |
| CN113052627A (en) * | 2021-03-08 | 2021-06-29 | 广州红粤贸易有限公司 | Information popularization system |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1462003A (en) * | 2002-05-28 | 2003-12-17 | 百度在线网络技术（北京）有限公司 | Method of issuring information and queuing by bid using searching engine |
-
2010
- 2010-09-30 CN CN2010105004072A patent/CN102446173A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1462003A (en) * | 2002-05-28 | 2003-12-17 | 百度在线网络技术（北京）有限公司 | Method of issuring information and queuing by bid using searching engine |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| WO2017028693A1 (en) * | 2015-08-17 | 2017-02-23 | 阿里巴巴集团控股有限公司 | Bidding control method and apparatus |
| CN108009879A (en) * | 2017-11-27 | 2018-05-08 | 武汉万般上品信息技术有限公司 | A kind of method and system that cabin is risen based on price-bidding model |
| CN108009879B (en) * | 2017-11-27 | 2020-05-12 | 武汉万般上品信息技术有限公司 | Bidding mode-based cabin ascending method and system |
| CN113052627A (en) * | 2021-03-08 | 2021-06-29 | 广州红粤贸易有限公司 | Information popularization system |
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Application publication date: 20120509 |