CN102479193A - Method and equipment for match search popularization based on match bid coefficient - Google Patents
Method and equipment for match search popularization based on match bid coefficient Download PDFInfo
- Publication number
- CN102479193A CN102479193A CN2010105572564A CN201010557256A CN102479193A CN 102479193 A CN102479193 A CN 102479193A CN 2010105572564 A CN2010105572564 A CN 2010105572564A CN 201010557256 A CN201010557256 A CN 201010557256A CN 102479193 A CN102479193 A CN 102479193A
- Authority
- CN
- China
- Prior art keywords
- keyword
- coupling
- search
- bid
- basic
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Images
Abstract
The invention aims to provide a method and equipment for match search popularization based on a match bid coefficient. The method comprises the following steps that: network equipment extracts a match keyword corresponding to a search sequence input by a searching user through user equipment and carries out match inquiry in a search popularization library according to the match keyword so as to obtain a basic keyword corresponding to the match keyword; the match bid coefficient of an initial bid corresponding to the basic keyword is determined according to the popularization effect attributes of the basic keyword and the match keyword and an advertising material corresponding to the basic keyword is sequenced and screened so as to obtain an advertising material to be triggered, and the advertising material to be triggered is further provided to the user equipment. Compared with the prior art, the method and equipment have the advantages that match search popularization is realized based on the match bid coefficient, thus, the searching user not only can more conveniently and rapidly obtain interested popularization information, but also can more accurately show the popularization information to a target user.
Description
Technical field
The present invention relates to web search disseminate technology field, relate in particular to a kind of being used for based on mating the technology that the bid coefficient carries out the match search popularization.
Background technology
Along with popularizing of internet, increasing Internet user utilizes network to do shopping or search commercial articles information, and therefore, search engine marketing arises at the historic moment.
Search engine marketing (Search Engine Marketing abbreviates SEM as) is a mode of using search engine according to the user, utilizes the chance of search subscriber retrieving information as far as possible marketing message to be passed to the targeted customer.In simple terms, search engine marketing just is based on the network marketing of search engine platform, utilizes dependence and the use habit of people to search engine, in people's retrieving information, as far as possible marketing message is passed to the targeted customer.
Because the search engine marketing data volume is huge at present, promote the user and be difficult to its basic keyword of wanting to promote is bought entirely, produced the method for broad match thus.Broad match is meant when the search sequence of search subscriber input during with relevant on the basic keyword of promoting user's purchase is intentional; Just can trigger the correspondent advertisement material; The basic keyword of for example promoting user's purchase is " fresh flower "; Then when the search sequence of search subscriber input is " birthday is sent flower ", " seventh evening of the seventh moon in lunarcalendar ", all possibly trigger and " fresh flower " corresponding advertisement material.
Though the introducing of broad match is convenient popularization user, some new problems are also introduced in the growth that brings flow.In the prior art, search engine confirms rank for the advertisement material of each basic keyword to the bid of basic keyword and the information such as quality score of advertisement material according to promoting the user.When the advertisement material of basic keyword is gone to the coupling keyword by broad match; The basis keyword at the conversion value of coupling on the keyword, represent value, quality score etc. and all can produce corresponding variation; Therefore, the ordering of the advertisement material of basic keyword on the coupling keyword also should produce corresponding variation.
Therefore, how to combine difference between basic keyword and the coupling keyword, carry out match search and promote, promote efficient and the experience of promoting the user, become a problem needing solution now badly to improve search.
Summary of the invention
The purpose of this invention is to provide a kind of method and apparatus that carries out the match search popularization based on coupling bid coefficient.
According to an aspect of the present invention, provide a kind of and be used for based on mating the method that the bid coefficient carries out the match search popularization by computer implemented, this method may further comprise the steps:
A extracts and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through the subscriber equipment input;
B carries out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword according to said coupling keyword in search popularization storehouse;
C confirms the coupling bid coefficient of the pairing initial bid of said basic keyword according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword;
D is according to said coupling bid coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition;
E waits to trigger the advertisement material and offers said subscriber equipment said.
According to a further aspect in the invention, also provide a kind of being used for to carry out the equipment that match search is promoted based on coupling bid coefficient, this equipment comprises:
Extraction element is used for extracting and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through the subscriber equipment input;
Coalignment is used for according to said coupling keyword, promotes in the storehouse in search and carries out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword;
First adjusting gear is used for according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword, confirms the coupling bid coefficient of the pairing initial bid of said basic keyword;
Collator is used for according to said coupling bid coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition;
Generator is used for waiting to trigger the advertisement material and offering said subscriber equipment said.
Compared with prior art; The present invention promotes through carrying out match search based on coupling bid coefficient; Not only improved popularization efficient; Make that search subscriber is convenient more, obtain interested promotion message quickly, also promoted the experience of promoting the user, make that promoting the user represents its promotion message to the targeted customer more exactly.
Description of drawings
Through reading the detailed description of doing with reference to following accompanying drawing that non-limiting example is done, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 illustrates and carries out the system topological figure that match search is promoted according to one aspect of the invention based on coupling bid coefficient;
Fig. 2 illustrates and carries out the equipment synoptic diagram that match search is promoted according to one aspect of the invention based on coupling bid coefficient;
Fig. 3 illustrate in accordance with a preferred embodiment of the present invention carry out the equipment synoptic diagram that match search is promoted based on coupling bid coefficient;
Fig. 4 illustrate according to a further aspect of the present invention carry out the method flow diagram that match search is promoted based on coupling bid coefficient;
Fig. 5 illustrate in accordance with a preferred embodiment of the present invention carry out the method flow diagram that match search is promoted based on coupling bid coefficient.
Same or analogous Reference numeral is represented same or analogous parts in the accompanying drawing.
Embodiment
Below in conjunction with accompanying drawing the present invention is described in further detail.
Fig. 1 illustrate according to one aspect of the invention carry out the system topological figure that match search is promoted based on coupling bid coefficient, comprising the network equipment 1 and a plurality of subscriber equipment 2 that is connected via network with it.Wherein, the network equipment 1 can be connected via network with a plurality of subscriber equipment 2, and according to the search sequence of search subscriber through subscriber equipment 2 inputs, extracts and the corresponding coupling keyword of this search sequence; According to said coupling keyword, in search popularization storehouse, carry out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword; According to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword; According to said coupling bid coefficient,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword; Wait to trigger the advertisement material and offer said subscriber equipment said.At this, network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN, VPN network, wireless self-organization network (Ad Hoc network) etc.
In addition, the network equipment 1 includes but not limited to the cloud that network host, single network server, a plurality of webserver collection or a plurality of server constitute.At this, cloud is by constituting based on the great amount of calculation machine of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine of being made up of the loosely-coupled computing machine collection of a group.And subscriber equipment 2 includes but not limited to any electronic product that can carry out man-machine interaction through modes such as keyboard, mouse, telepilot, touch pad or hand-written equipment with the user, for example computing machine, mobile phone, PDA, palm PC PPC or IPTV etc.Communicating by letter between the network equipment 1 and the subscriber equipment 2 is separate, includes but not limited to based on the packet data transmission such as ICP/IP protocol, udp protocol etc.
Those skilled in the art will be understood that the above-mentioned network equipment 1, subscriber equipment 2 and the network or the communication mode that connect therebetween are merely for example; Other network equipments existing or that possibly occur from now on, subscriber equipment or network, communication mode are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Those skilled in the art also will be understood that; The quantity that is merely the disparate networks element that illustrates for simplicity among Fig. 1 maybe be less than the quantity in the real network, but this omission far and away with can not influence to the present invention carry out clear, be disclosed as prerequisite fully.
For for simplicity, be that example is described with a subscriber equipment 2 below.Those skilled in the art will be understood that the network equipment 1 is can be simultaneously mutual with a plurality of subscriber equipment 2, and according to the search sequence of search subscriber from different subscriber equipmenies 2 inputs, extract and the corresponding coupling keyword of this search sequence; According to said coupling keyword, in search popularization storehouse, carry out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword; According to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword; According to said coupling bid coefficient,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword; Wait to trigger the advertisement material and offer corresponding with it subscriber equipment 2 said.
Fig. 2 illustrate according to one aspect of the invention carry out the equipment synoptic diagram that match search is promoted based on coupling bid coefficient, wherein, the network equipment 1 comprises extraction element 11, coalignment 12, first adjusting gear 13, collator 14 and generator 15.
Wherein, extraction element 11 is used for extracting and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through subscriber equipment 2 inputs.Particularly, search subscriber through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, inputted search sequence in browser software, application program or client software; Extraction element 11 passes through page technology; For example JSP, ASP, PHP technology; Obtain the search subscriber search sequence of input this time in real time, and, from said search sequence, extract and the corresponding coupling keyword of this search sequence further through cutting modes such as speech technology, meaning of a word analysis.For example, search subscriber is through subscriber equipment 2 inputted search sequences " fresh flower order ", and extraction element 11 through cutting modes such as speech technology, meaning of a word analysis, extracts coupling keyword " fresh flower " wherein according to said search sequence.Preferably, when including a plurality of coupling keyword in the said search sequence, extraction element 11 can come out said a plurality of coupling keyword extraction to do further processing.Those skilled in the art will be understood that above-mentioned page technology is merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the technology of said extracted coupling keyword is merely for example; The technology of other extractions existing or that possibly occur from now on coupling keywords is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
First adjusting gear 13 is used for according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword, confirms the coupling bid coefficient of the pairing initial bid of said basic keyword.Particularly; The promotion effect attribute of the said basic keyword that first adjusting gear 13 obtains according to the network equipment 1 and the promotion effect attribute of said coupling keyword; Perhaps, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword.Said promotion effect attribute includes but not limited to the average presenting information of the average conversion of said coupling keyword or said basic keyword, said coupling keyword or said basic keyword etc.For example, suppose that the promotion effect attribute representation with said basic keyword is V
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝V
0/V
i(i＝1，2，3，...，N)
Wherein, V
0And V
iCan be according to the average conversion of said coupling keyword or said basic keyword, on average represent rate etc.; Calculate through linear or nonlinear form, form that it is concrete and parameter setting can be confirmed through methods such as promotion effect monitoring tools such as Holmes or data statisticss.For example, for coupling keyword " fresh flower ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, for the coalignment corresponding basic keywords of 12 coupling keywords that obtained and said " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
B
ij＝b
ij*R
i0(i＝1，2，3，...，N；j＝1，2，3，...，M)
Further, collator 14 can also be according to the coupling bid of said basic keyword under said coupling keyword and the product B of the quality score of the pairing advertisement material of said basic keyword
Ij* Q
IjSize sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition, for example filter out B
Ij* Q
IjGreater than the pairing advertisement material of 100 basic keyword, perhaps according to B
Ij* Q
IjSize sort, filter out the pairing advertisement material of preceding 100 basic keywords, to obtain to wait to trigger the advertisement material.Connect example, suppose to promote the initial bid b of user j basic keyword " fresh flower express delivery "
IjIt is 2 yuan, again because the coupling of the pairing initial bid of said basic keyword " fresh flower express delivery " bid coefficients R
I0Be 0.7, the coupling under coupling keyword corresponding " fresh flower " bid B then with it
IjBe 1.4 yuan, the quality score of supposing its pairing advertisement material is 100, and the condition that the network equipment 1 is set is with B
Ij* Q
IjWait to trigger the advertisement material greater than the pairing advertisement material conduct of 100 basic keyword, then according to calculating, the B of said basic keyword " fresh flower express delivery "
Ij* Q
IjBe 140, collator 14 can be elected the pairing advertising thing material screen of said basic keyword " fresh flower express delivery " as waiting to trigger the advertisement material.Those skilled in the art will be understood that and above-mentioned the sort mode of screening of the pairing advertisement material of said basic keyword are merely for example; Other existing or possibly occur from now on the pairing advertisement material of said basic keyword is sorted the mode of screening as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, be constant work between each device of the network equipment 1.Particularly, extraction element 11 extracts and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through the subscriber equipment input; Subsequently, coalignment 12 carries out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword according to said coupling keyword in search popularization storehouse; Then, first adjusting gear 13 is confirmed the coupling bid coefficient of the pairing initial bid of said basic keyword according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; Then, collator 14 is according to said coupling bid coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition; At last, generator 15 is waited to trigger the advertisement material and is offered said subscriber equipment said.At this; It will be understood by those skilled in the art that each device that " continuing " be meant the network equipment 1 respectively according to mode of operation that set or adjustment in real time require to carry out the user mate keyword and basic keyword obtain, mate bid coefficient confirm, wait to trigger obtaining and providing of advertisement material, stop in a long time through subscriber equipment 2 inputted search sequences until this search subscriber.
(with reference to Fig. 2) in a preferred embodiment; First adjusting gear 13 also is used for according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with the pairing popularization of said basic keyword user's coupling demand information, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.Particularly; The promotion effect attribute of the said basic keyword that first adjusting gear 13 obtains according to the network equipment 1 and the promotion effect attribute of said coupling keyword; Perhaps according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword; Coupling demand information in conjunction with the pairing popularization of said basic keyword user; For example said popularization user's industry requirement information, region demand information, period demand information, budget requirement information etc. are confirmed the coupling bid coefficient of the pairing initial bid of said basic keyword.At this, obtaining of the pairing popularization of said basic keyword user's coupling demand information can be the network equipment 1 independent the completion, also can be the obtaining said popularization user's coupling demand information of accomplishing through other products or third party device.For example, suppose that the coupling demand information that will promote user j is expressed as D
j, be V with the promotion effect attribute representation of said basic keyword
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝(V
0/V
i)*D
j (i＝1，2，3，...，N；j＝1，2，3，...，M)
For example, for the coupling keyword " fresh flower " in the search sequence of search subscriber input, according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, for the coalignment corresponding basic keywords of 12 coupling keywords that obtain and said " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0, for the coupling demand information of promoting user j, according to the network equipment 1 or third party device obtains or confirm its D
jBe 1,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, said popularization user's coupling demand information include but not limited to following at least each: a) said popularization user's industry requirement information; B) said popularization user's region demand information; C) said popularization user's period demand information; D) said popularization user's budget requirement information.Suppose the industry requirement information table of said popularization user j is shown as TC
j, include but not limited to the residing industry cycle of this popularization user, for example the popularization user of moon cake is in the industry busy season in the Mid-autumn Festival, and the popularization user of educational training is in the industry busy season etc. at winter and summer vacation, if said industry requirement information TC
jImprove, then mate demand information D
jAlso correspondingly improve.Suppose again the region demand information of said popularization user j is expressed as AREA
j, it is different in the coupling demand of different regions to promote the user, and for example for the popularization user who is positioned at Shanghai, its basic keyword is bigger to the coupling demand of the coupling keyword of the search sequence of the search subscriber input that is arranged in Shanghai.Suppose again the period demand information of said popularization user j is expressed as TIME
j, the popularization user is different in the coupling demand of different periods, for example is greater than the coupling demand of other periods in the coupling demand of 9:00～21:00.Suppose again the budget requirement information table of said popularization user j is shown as BUT
j, when the popularization user changes its popularization budget, coupling demand information D
jAlso correspondingly change, for example improve its popularization budget, then mate demand information D when promoting the user
jAlso correspondingly improve.Coupling demand information D
jCan obtain according to the network equipment 1; The said popularization user's who perhaps obtains according to other products or third party device industry requirement information, region demand information, period demand information, budget requirement information etc.; Calculate through linear or nonlinear form, form that it is concrete and parameter setting can be through reading from database or method such as data statistics is confirmed.Those skilled in the art will be understood that above-mentioned popularization user's coupling demand information is merely for example; Other popularization users' existing or that possibly occur from now on coupling demand information is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Those skilled in the art will be understood that also the mode of above-mentioned definite popularization user's coupling demand information is merely for example; The mode of other definite popularization users' existing or that possibly occur from now on coupling demand information is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
(with reference to Fig. 2) in a further advantageous embodiment; First adjusting gear 13 also is used for according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with the search need information of said search subscriber, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.Particularly; The promotion effect attribute of the said basic keyword that first adjusting gear 13 obtains according to the network equipment 1 and the promotion effect attribute of said coupling keyword; Perhaps according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword; Search need information in conjunction with said search subscriber; For example the transactions demand information of said search subscriber, said search subscriber are confirmed the coupling bid coefficient of the pairing initial bid of said basic keyword to the reception demand information of the pairing popularization material of said basic keyword etc.At this, the search need information of said search subscriber obtain that can be that the network equipment 1 is independent accomplish, also can be the obtaining the search need information of said search subscriber of accomplishing through other products or third party device.For example, suppose the search need information table of search subscriber u is shown as S
u, be V with the promotion effect attribute representation of said basic keyword
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝(V
0/V
i)*S
u(i＝1，2，3，...，N)
For example, for the coupling keyword " fresh flower " in the search sequence of search subscriber input, according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, for the coalignment corresponding basic keywords of 12 coupling keywords that obtain and said " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0, for the search need information of search subscriber u, according to the network equipment 1 or third party device obtains or confirm its search need information S
uBe 1,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably; First adjusting gear 13 can also be according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with said popularization user's the coupling demand information and the search need information of said search subscriber, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.For example, suppose the search need information table of search subscriber u is shown as S
u, the coupling demand information of promoting user j is expressed as D
j, be V with the promotion effect attribute representation of said basic keyword
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝(V
0/V
i)*D
j*S
u(i＝1，2，3，...，，N；j＝1，2，3，...，M)
For example, for the coupling keyword " fresh flower " in the search sequence of search subscriber input, according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, for the coalignment corresponding basic keywords of 12 coupling keywords that obtain and said " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0, for the coupling demand information of promoting user j, according to the network equipment 1 or third party device obtains or confirm its coupling demand information D
jBe 1, for the search need information of search subscriber u, according to the network equipment 1 or third party device obtains or confirm its search need information S
uBe 1,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, the search need information of said search subscriber include but not limited to following at least each: a) the transactions demand information of said search subscriber; B) said search subscriber is to the reception demand information of the pairing popularization material of said basic keyword.Suppose the transactions demand information table of said search subscriber u is shown as BUY
u, search history that can be through search subscriber and browse the track behavior and wait to judge search subscriber is in which link of purchase, for example consciousness, interest, understanding, relatively or buy.For example; Search subscriber was also imported search sequences such as " giving what flower Valentine's Day ", " which send is spent conveniently ", " suscribing to colored price on the net " before in inputted search sequence " fresh flower express delivery "; Can confirm that then this search subscriber is in the purchase stage; At this moment, the advertisement material of being partial to trade type more can attract the concern of this search subscriber.Suppose the reception demand information of said search subscriber u is expressed as HIT
u, search history that can be through search subscriber and browse the track behavior and wait the acceptance level of judges for the advertisement material.The search need information of search subscriber u can be obtained according to the network equipment 1; The said popularization user's who perhaps obtains according to other products or third party device transactions demand information, receive demand information etc.; Calculate through linear or nonlinear form, form that it is concrete and parameter setting can be through reading from database or method such as data statistics is confirmed.Those skilled in the art will be understood that the search need information of above-mentioned search subscriber is merely for example; The search need information of other search subscriber existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Those skilled in the art will be understood that also the mode of the search need information of above-mentioned definite search subscriber is merely for example; The mode of the search need information of other definite search subscriber existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably, the network equipment 1 can also comprise the deriving means (not shown).Said deriving means is used for according to said coupling keyword, and combines the user related information of said search subscriber, obtains the search need information of said search subscriber.Particularly; Deriving means is according to the coupling keyword that extracts in the search sequence of extraction element 11 according to the search subscriber input; And combine the user related information of this search subscriber; The user related information of this search subscriber of obtaining in the left log-on message during through subscriber equipment 2 log-on webpage according to search subscriber of the network equipment 1 for example; Or according to during search subscriber is through subscriber equipment 2 browsing pages by the user related information of this search subscriber of extracting in subscriber equipment end or the cookies information that network-side write down or by subscriber equipment, obtain the search need information of said search subscriber.For example; Search subscriber was once imported search sequences such as " giving what flower Valentine's Day ", " which send is spent conveniently ", " suscribing to colored price on the net " before in inputted search sequence " fresh flower express delivery "; Deriving means can obtain its search need information and confirm that basically it is in the purchase stage according to the network operation historical record of this search subscriber.Those skilled in the art will be understood that the above-mentioned method of obtaining the search need information of search subscriber is merely for example; The method of other existing or search need information of obtaining search subscriber that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably, the user related information of said search subscriber include but not limited to following at least each: a) essential information of said search subscriber; B) the network operation historical record of said search subscriber; C) preference options of said search subscriber setting; D) the current reference address of said subscriber equipment.The essential information of search subscriber comprises but is not limited to; The personal background information that search subscriber is imported in advance; For example sex, age, religion, nationality, education degree etc.; It can be to obtain in the log-on message of the network equipment 1 according to this search subscriber, or extracts in the cookies information by subscriber equipment.The coupling keyword that extracts in the search sequence of deriving means according to user input, and combine the essential information of said search subscriber, obtain the search need information of said search subscriber.For example, include coupling keyword " rose " in the search sequence of search subscriber input, when deriving means be the male sex according to the essential information of this search subscriber, obtain its search need information for and the relevant advertisement material of purchase rose; When this search subscriber was the women, deriving means was according to this essential information, and obtaining its search need information is the relevant advertisement material of cosmetics that contains the rose composition with purchase.The network operation historical record of search subscriber includes but not limited to search, click and the purchase history of search subscriber, and it can be write down and added up by system, thereby can judge or predict the demand of search subscriber.Wherein, when search subscriber was login user, the ID that the network equipment 1 can be through this search subscriber inquired about in network-side is preserved the user characteristics storehouse of this user related information; When search subscriber is non-login user; Can use the action in the search service process of present networks equipment 1 through detecting this search subscriber; Or through obtaining to subscriber equipment 2 inquiry and the COOKIE information of obtaining this user; Preferably, can give interim ID of this search subscriber and set up a user characteristics storehouse, the historical record of search subscriber in this search procedure is stored in this casual user's feature database for it.For example; Search subscriber was once imported search sequences such as " giving what flower Valentine's Day ", " which send is spent conveniently ", " suscribing to colored price on the net " before in inputted search sequence " fresh flower express delivery "; Deriving means can obtain its search need information and confirm that basically it is in the purchase stage according to the network operation historical record of this search subscriber.The preference options that search subscriber is set includes but not limited to; Some preferences that search subscriber is provided with are in advance selected; For example favorite exercise type, shopping way, red wine kind, music type etc.; It can be to obtain in the log-on message of the network equipment 1 according to this search subscriber, or extracts in the cookies information by subscriber equipment.The coupling keyword that extracts in the search sequence of deriving means according to user input, and the preference options that combines said search subscriber to set obtain the search need information of said search subscriber.For example, search subscriber is set its preference diet information, and then when comprising coupling keyword " rose " in the search sequence of its input, deriving means is provided with according to this preference, obtain its search need information for and the relevant advertisement material of diet processed of purchase rose.The current reference address of said subscriber equipment, it can reflect the current region of living in of this said user, can be obtained the IP address of detection subscriber equipment 2 in real time by the network equipment 1.For example; In the search sequence of search subscriber input, comprise coupling keyword " fresh flower express delivery "; The network equipment 1 detects this search subscriber and is positioned at Shanghai; Then deriving means is according to this IP address, and obtaining its search need information is the advertisement material that is positioned at the popularization user that fresh flower express delivery service is provided in Shanghai.Those skilled in the art will be understood that the user related information of above-mentioned search subscriber is merely for example; The user related information of other search subscriber existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In a preferred embodiment, collator 14 also is used for according to said coupling bid coefficient, and combines said initial bid and said popularization user's bid threshold value, confirms the coupling bid of said basic keyword under said coupling keyword; According to the bid of said coupling,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword.But said popularization user's bid threshold value can be confirmed according to the acceptance of promoting the user, the pairing initial bid of said basic keyword etc.For example, but suppose that the acceptance that will promote the user is expressed as R, through formula R
I0'=min{R, R
I0, confirm the pairing initial bid b of said basic keyword
IjCoupling bid coefficients R
I0', again according to formula B
Ij'=b
Ij* R
I0', calculate the coupling bid of said basic keyword under said coupling keyword.Suppose that R gets 1.2, representing then that this popularization user can be received on basis of its initial bid improves 20% again.And for example, suppose that the bid threshold value table that will promote the user is shown as B, through formula B
Ij'=min{B, B
Ij, confirm the coupling bid of said basic keyword under said coupling keyword.Work as B=b
IjThe time, represent that the coupling bid of this basis keyword under said coupling keyword can not be greater than its initial bid b
IjAt this; But said popularization user's acceptance R, bid threshold value B; Can through the network equipment 1 or other products or third party device obtains or record; It can be to promote the user to set, also can be according to user's historical record, the same industry, wait to confirm with other records of promoting users of region.Further, collator 14 is again according to the coupling bid of said basic keyword under said coupling keyword and the product B of the quality score of the pairing advertisement material of said basic keyword
Ij' * Q
IjSize sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition, for example filter out B
Ij' * Q
IjGreater than the pairing advertisement material of 100 basic keyword, perhaps according to B
Ij' * Q
IjSize sort, filter out the pairing advertisement material of preceding 100 basic keywords, to obtain to wait to trigger the advertisement material.Those skilled in the art will be understood that and above-mentioned the sort mode of screening of the pairing advertisement material of said basic keyword are merely for example; Other existing or possibly occur from now on the pairing advertisement material of said basic keyword is sorted the mode of screening as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Fig. 3 illustrate in accordance with a preferred embodiment of the present invention carry out the equipment synoptic diagram that match search is promoted based on coupling bid coefficient, the network equipment 1 can also comprise second adjusting gear 16 '.Wherein, extraction element 11 ', coalignment 12 ', first adjusting gear 13 ', collator 14 ' are identical or basic identical with corresponding intrument 11-15 shown in Figure 2 respectively with generator 15 ', so locate to repeat no more, and mode by reference is contained in this.
Wherein, second adjusting gear 16 ' is used for according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword, confirms the quality of match coefficient of the pairing advertisement material of said basic keyword under said coupling keyword; After this, collator 14 ' also is used for according to said coupling bid coefficient and said quality of match coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition.Because the quality of the pairing advertisement material of basic keyword possibly change under said coupling keyword to some extent; For example for the pairing advertisement material of basic keyword " fresh flower express delivery "; Its with its corresponding coupling keyword " fresh flower " under the quality branch compare under " fresh flower express delivery " to some extent and descend; Therefore, second adjusting gear 16 ' needs the quality of match coefficient of the adjustment pairing advertisement material of said basic keyword under said coupling keyword.Particularly, the promotion effect attribute V of the said basic keyword that obtains according to the network equipment 1 of second adjusting gear 16 '
iPromotion effect attribute V with said coupling keyword
0Perhaps according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword; Confirm the quality of match coefficient of the pairing advertisement material of said basic keyword under said coupling keyword, for example it is expressed as λ=V
0/ V
i, the quality branch of the pairing advertisement material of said basic keyword is expressed as Q
Ij, then its quality branch under said coupling keyword can pass through formula Q
Ij'=λ * Q
IjCalculate and confirm.Further, collator 14 ' is again according to the coupling bid B of said basic keyword under said coupling keyword
IjWith the quality of match score Q of the pairing advertisement material of said basic keyword under said coupling keyword
Ij' product B
Ij* Q
Ij' size sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition, for example filter out B
Ij* Q
Ij' greater than the pairing advertisement material of 100 basic keyword, perhaps according to B
Ij* Q
Ij' size sort, filter out the pairing advertisement material of preceding 100 basic keywords, to obtain to wait to trigger the advertisement material.Preferably, collator 14 ' can also be according to said basic keyword based on the determined coupling bid B under said coupling keyword of bid threshold value
Ij' and the quality of match score Q of the pairing advertisement material of said basic keyword under said coupling keyword
Ij' product B
Ij' * Q
Ij' size sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition.Those skilled in the art will be understood that the mode of above-mentioned definite quality of match coefficient is merely for example; The mode of other existing or definite quality of match coefficients that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Those skilled in the art will be understood that above-mentioned first adjusting gear, second adjusting gear are merely example, and in practice, they can be two independently modules, also can be integrated in the module.
Preferably, said promotion effect attribute include but not limited to following at least each: a) average conversion of said coupling keyword or said basic keyword; B) the average presenting information of said coupling keyword or said basic keyword.The average conversion of said coupling keyword or said basic keyword; Can according to the clicking rate of said coupling keyword or said basic keyword, represent rate, purchase cost and effectively order confirm; For example with the ratio of the quantity of the effective order in a period of time and click volume as average conversion, with the ratio of the quantity of the effective order in a period of time and the amount of representing as average conversion etc.The average presenting information of said coupling keyword or said basic keyword, the for example amount of representing of said basic keyword, the represent amount of said basic keyword under said coupling keyword etc.At this, obtaining of the average conversion of said coupling keyword or said basic keyword, average presenting information can also can be accomplished through other products or third party device, like Holmes's promotion effect monitoring tools by the network equipment 1 independent the completion.Those skilled in the art will be understood that above-mentioned promotion effect attribute is merely for example, and other promotion effect attributes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
Fig. 4 illustrate according to a further aspect of the present invention carry out the method flow diagram that match search is promoted based on coupling bid coefficient.
In step S1, the network equipment 1 extracts and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through subscriber equipment 2 inputs.Particularly, search subscriber through with the interactive mode of subscriber equipment 2, include but not limited to keyboard, mouse, telepilot, touch pad or hand-written equipment, inputted search sequence in browser software, application program or client software; In step S1; The network equipment 1 passes through page technology; For example JSP, ASP, PHP technology; Obtain the search subscriber search sequence of input this time in real time, and, from said search sequence, extract and the corresponding coupling keyword of this search sequence further through cutting modes such as speech technology, meaning of a word analysis.For example, search subscriber is through subscriber equipment 2 inputted search sequences " fresh flower order ", and the network equipment 1 through cutting modes such as speech technology, meaning of a word analysis, extracts coupling keyword " fresh flower " wherein according to said search sequence.Preferably, when including a plurality of coupling keyword in the said search sequence, the network equipment 1 can come out said a plurality of coupling keyword extraction to do further processing.Those skilled in the art will be understood that above-mentioned page technology is merely for example, and other page technology existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.Those skilled in the art will be understood that also the technology of said extracted coupling keyword is merely for example; The technology of other extractions existing or that possibly occur from now on coupling keywords is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In step S2, the network equipment 1 carries out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword according to said coupling keyword in search popularization storehouse.Particularly; In step S2, the network equipment 1 is being searched for the modes such as passing through part coupling, accurate coupling, semantic matches in the storehouse of promoting according to the coupling keyword that in step S1, extracts; Carry out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword.Connect example, in step S2, the network equipment 1 carries out matching inquiry according to the coupling keyword " fresh flower " that in step S 1, extracts in search popularization storehouse, get access to corresponding with it basic keyword " fresh flower express delivery ".At this; Said search is promoted the storehouse and can be set up or renewal by the network equipment 1 or third party device; In said search popularization storehouse, store a large amount of basic keywords, perhaps, promote the matching relationship that can also store coupling keyword and basic keyword in the storehouse in said search.Those skilled in the art will be understood that the above-mentioned mode of obtaining basic keyword is merely for example; Other existing or modes of obtaining basic keyword that possibly occur from now on are as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In step S3, the network equipment 1 is confirmed the coupling bid coefficient of the pairing initial bid of said basic keyword according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword.Particularly; In step S3; The network equipment 1 is according to the promotion effect attribute of the said basic keyword that obtains and the promotion effect attribute of said coupling keyword; Perhaps, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword.Said promotion effect attribute includes but not limited to the average presenting information of the average conversion of said coupling keyword or said basic keyword, said coupling keyword or said basic keyword etc.For example, suppose that the promotion effect attribute representation with said basic keyword is V
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝V
0/V
i(i＝1，2，3，...，N)
Wherein, V
0And V
iCan be according to the average conversion of said coupling keyword or said basic keyword, on average represent rate etc.; Calculate through linear or nonlinear form, form that it is concrete and parameter setting can be confirmed through methods such as promotion effect monitoring tools such as Holmes or data statisticss.For example, for coupling keyword " fresh flower ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, obtained in step S2 for the network equipment 1 with the corresponding basic keyword of said coupling keyword " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In step S4, the network equipment 1 is according to said coupling bid coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition.Particularly; In step S4; The network equipment 1 is according to the coupling bid coefficient of the pairing initial bid of in step S3, confirming of said basic keyword; For example combine the initial bid of said basic keyword and/or the quality of the pairing advertisement material of said basic keyword, to the screening of sorting of the pairing advertisement material of said basic keyword, to obtain to wait to trigger the advertisement material.For example, suppose to promote user j the initial bid of basic keyword i is expressed as b
Ij, the coupling bid of said basic keyword i under coupling keyword corresponding with it is expressed as B
Ij, the quality score of its pairing advertisement material is expressed as Q
Ij, then can go out the coupling bid of said basic keyword under said coupling keyword through computes:
B
ij＝b
ij*R
i0(i＝1，2，3，...，N；j＝1，2，3，...，M)
Further, in step S4, the network equipment 1 can also be according to the coupling bid of said basic keyword under said coupling keyword and the product B of the quality score of the pairing advertisement material of said basic keyword
Ij* Q
IjSize sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition, for example filter out B
Ij* Q
IjGreater than the pairing advertisement material of 100 basic keyword, perhaps according to B
Ij* Q
IjSize sort, filter out the pairing advertisement material of preceding 100 basic keywords, to obtain to wait to trigger the advertisement material.Connect example, suppose to promote the initial bid b of user j basic keyword " fresh flower express delivery "
IjIt is 2 yuan, again because the coupling of the pairing initial bid of said basic keyword " fresh flower express delivery " bid coefficients R
I0Be 0.7, the coupling under coupling keyword corresponding " fresh flower " bid B then with it
IjBe 1.4 yuan, the quality score of supposing its pairing advertisement material is 100, and the condition that the network equipment 1 is set is with B
Ij* Q
IjWait to trigger the advertisement material greater than the pairing advertisement material conduct of 100 basic keyword, then according to calculating, the B of said basic keyword " fresh flower express delivery "
Ij* Q
IjBe 140, in step S4, the network equipment 1 can be elected the pairing advertising thing material screen of said basic keyword " fresh flower express delivery " as waiting to trigger the advertisement material.Those skilled in the art will be understood that and above-mentioned the sort mode of screening of the pairing advertisement material of said basic keyword are merely for example; Other existing or possibly occur from now on the pairing advertisement material of said basic keyword is sorted the mode of screening as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In step S5, the network equipment 1 is used for waiting to trigger the advertisement material and offering said subscriber equipment 2 said.Particularly, in step S5, the network equipment 1 waits to trigger the advertisement material according to what in step S4, obtain; Through page technology, for example JSP, ASP, PHP technology wait to trigger the advertisement material with forms such as link, summary or thumbnails with said; In certain sequence and form; Be embedded in the result of page searching, offer said subscriber equipment 2, supply the user to browse.Connect example; In step S5, the basic keyword " fresh flower express delivery " that the network equipment 1 will obtain in step S4 is pairing waits to trigger advertisement material, for example " the flower service was sent in the fresh flower express delivery in 3 hours ", " the flower present net fresh flower express delivery of the Shanghai four seasons " etc.; With forms such as link, summary or thumbnails; In certain sequence and form, be embedded in the result of page searching, offer subscriber equipment 2.Preferably; When including a plurality of coupling keyword in the search sequence of search subscriber input; In step S2; The network equipment 1 carries out matching inquiry, to obtain and the corresponding a plurality of basic keywords of said a plurality of coupling keywords according to the corresponding coupling keyword of a plurality of and said search sequence that in step S1, extracts in search popularization storehouse.Subsequently, in step S3, the network equipment 1 is confirmed the coupling bid coefficient of the pairing initial bid of said a plurality of basic keyword according to the promotion effect attribute of said a plurality of basic keywords and the promotion effect attribute of said a plurality of coupling keywords.Then; In step S4; The network equipment 1 is according to the coupling bid coefficient of the pairing initial bid of said a plurality of basic keyword; To the screening of sorting of the pairing advertisement material of said a plurality of basic keywords, it can carry out mixing with the pairing advertisement material of said a plurality of basic keywords, to obtain to wait to trigger the advertisement material.At last, in step S5, the network equipment 1 is waited to trigger the advertisement material and is offered said subscriber equipment 2 said.Those skilled in the art will be understood that and above-mentionedly will wait to trigger the mode that the advertisement material offers subscriber equipment and be merely for example; Other existing or will waiting of possibly occurring are from now on triggered mode that the advertisement material offers subscriber equipment as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, between above-mentioned each step be constant work.Particularly, in step S1, the network equipment 1 extracts and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through the subscriber equipment input; Subsequently, in step S2, the network equipment 1 carries out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword according to said coupling keyword in search popularization storehouse; Then, in step S3, the network equipment 1 is confirmed the coupling bid coefficient of the pairing initial bid of said basic keyword according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; Then, in step S4, the network equipment 1 is according to said coupling bid coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition; At last, in step S5, the network equipment 1 is waited to trigger the advertisement material and is offered said subscriber equipment said.At this; It will be understood by those skilled in the art that " continuing " be meant above-mentioned each step respectively according to mode of operation that set or adjustment in real time require to carry out the user mate keyword and basic keyword obtain, mate bid coefficient confirm, wait to trigger obtaining and providing of advertisement material, stop in a long time through subscriber equipment 2 inputted search sequences until this search subscriber.
(with reference to Fig. 4) in a preferred embodiment; In step S3; The network equipment 1 can also be according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with the pairing popularization of said basic keyword user's coupling demand information, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.Particularly; In step S3; The network equipment 1 is according to the promotion effect attribute of the said basic keyword that obtains and the promotion effect attribute of said coupling keyword; Perhaps according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword; In conjunction with the pairing popularization of said basic keyword user's coupling demand information, for example said popularization user's industry requirement information, region demand information, period demand information, budget requirement information etc. are confirmed the coupling bid coefficient of the pairing initial bid of said basic keyword.At this, obtaining of the pairing popularization of said basic keyword user's coupling demand information can be the network equipment 1 independent the completion, also can be the obtaining said popularization user's coupling demand information of accomplishing through other products or third party device.For example, suppose that the coupling demand information that will promote user j is expressed as D
j, be V with the promotion effect attribute representation of said basic keyword
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝(V
0/V
i)*D
j (i＝1，2，3，...，N；j＝1，2，3，...，M)
For example, for the coupling keyword " fresh flower " in the search sequence of search subscriber input, according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, obtain in step S2 for the network equipment 1 with the corresponding basic keyword of said coupling keyword " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0, for the coupling demand information of promoting user j, according to the network equipment 1 or third party device obtains or confirm its D
jBe 1,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, said popularization user's coupling demand information include but not limited to following at least each: a) said popularization user's industry requirement information; B) said popularization user's region demand information; C) said popularization user's period demand information; D) said popularization user's budget requirement information.Suppose the industry requirement information table of said popularization user j is shown as TC
j, include but not limited to the residing industry cycle of this popularization user, for example the popularization user of moon cake is in the industry busy season in the Mid-autumn Festival, and the popularization user of educational training is in the industry busy season etc. at winter and summer vacation, if said industry requirement information TC
jImprove, then mate demand information D
jAlso correspondingly improve.Suppose again the region demand information of said popularization user j is expressed as AREA
j, it is different in the coupling demand of different regions to promote the user, and for example for the popularization user who is positioned at Shanghai, its basic keyword is bigger to the coupling demand of the coupling keyword of the search sequence of the search subscriber input that is arranged in Shanghai.Suppose again the period demand information of said popularization user j is expressed as TIME
j, the popularization user is different in the coupling demand of different periods, for example is greater than the coupling demand of other periods in the coupling demand of 9:00～21:00.Suppose again the budget requirement information table of said popularization user j is shown as BUT
j, when the popularization user changes its popularization budget, coupling demand information D
jAlso correspondingly change, for example improve its popularization budget, then mate demand information D when promoting the user
jAlso correspondingly improve.Coupling demand information D
jCan obtain according to the network equipment 1; The said popularization user's who perhaps obtains according to other products or third party device industry requirement information, region demand information, period demand information, budget requirement information etc.; Calculate through linear or nonlinear form, form that it is concrete and parameter setting can be through reading from database or method such as data statistics is confirmed.Those skilled in the art will be understood that above-mentioned popularization user's coupling demand information is merely for example; Other popularization users' existing or that possibly occur from now on coupling demand information is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Those skilled in the art will be understood that also the mode of above-mentioned definite popularization user's coupling demand information is merely for example; The mode of other definite popularization users' existing or that possibly occur from now on coupling demand information is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
(with reference to Fig. 4) in a further advantageous embodiment; In step S3; The network equipment 1 can also be according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with the search need information of said search subscriber, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.Particularly; In step S3; The network equipment 1 is according to the promotion effect attribute of the said basic keyword that obtains and the promotion effect attribute of said coupling keyword; Perhaps according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword; In conjunction with the search need information of said search subscriber, for example the transactions demand information of said search subscriber, said search subscriber are confirmed the coupling bid coefficient of the pairing initial bid of said basic keyword to the reception demand information of the pairing popularization material of said basic keyword etc.At this, the search need information of said search subscriber obtain that can be that the network equipment 1 is independent accomplish, also can be the obtaining the search need information of said search subscriber of accomplishing through other products or third party device.For example, suppose the search need information table of search subscriber u is shown as S
u, be V with the promotion effect attribute representation of said basic keyword
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝(V
0/V
i)*S
u(i＝1，2，3，...，N)
For example, for the coupling keyword " fresh flower " in the search sequence of search subscriber input, according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, obtain in step S2 for the network equipment 1 with the corresponding basic keyword of said coupling keyword " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0, for the search need information of search subscriber u, according to the network equipment 1 or third party device obtains or confirm its search need information S
uBe 1,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably; In step S3; The network equipment 1 can also be according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with said popularization user's the coupling demand information and the search need information of said search subscriber, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.For example, suppose the search need information table of search subscriber u is shown as S
u, the coupling demand information of promoting user j is expressed as D
j, be V with the promotion effect attribute representation of said basic keyword
i, be V with the promotion effect attribute representation of said coupling keyword
0, the coupling bid coefficients R of the pairing initial bid of then said basic keyword
I0Can calculate definite through following formula:
R
i0＝(V
0/V
i)*D
j*S
u(i＝1，2，3，...，N；j＝1，2，3，...，M)
For example, for the coupling keyword " fresh flower " in the search sequence of search subscriber input, according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
0Be 3.5, obtain in step S2 for the network equipment 1 with the corresponding basic keyword of said coupling keyword " fresh flower " " fresh flower express delivery ", according to the network equipment 1 or third party device obtains or confirm its promotion effect attribute V
iBe 5.0, for the coupling demand information of promoting user j, according to the network equipment 1 or third party device obtains or confirm its coupling demand information D
jBe 1, for the search need information of search subscriber u, according to the network equipment 1 or third party device obtains or confirm its search need information S
uBe 1,, confirm the coupling bid coefficients R of the pairing initial bid of said basic keyword " fresh flower express delivery " then through calculating
I0Be 0.7.Those skilled in the art will be understood that the mode of the coupling bid coefficient of above-mentioned definite pairing initial bid of said basic keyword is merely for example; The mode of couplings bid coefficient of other existing or pairing initial bids of definite said basic keyword that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, the search need information of said search subscriber include but not limited to following at least each: a) the transactions demand information of said search subscriber; B) said search subscriber is to the reception demand information of the pairing popularization material of said basic keyword.Suppose the transactions demand information table of said search subscriber u is shown as BUY
u, search history that can be through search subscriber and browse the track behavior and wait to judge search subscriber is in which link of purchase, for example consciousness, interest, understanding, relatively or buy.For example; Search subscriber was also imported search sequences such as " giving what flower Valentine's Day ", " which send is spent conveniently ", " suscribing to colored price on the net " before in inputted search sequence " fresh flower express delivery "; Can confirm that then this search subscriber is in the purchase stage; At this moment, the advertisement material of being partial to trade type more can attract the concern of this search subscriber.Suppose the reception demand information of said search subscriber u is expressed as HIT
u, search history that can be through search subscriber and browse the track behavior and wait the acceptance level of judges for the advertisement material.The search need information of search subscriber u can be obtained according to the network equipment 1; The said popularization user's who perhaps obtains according to other products or third party device transactions demand information, receive demand information etc.; Calculate through linear or nonlinear form, form that it is concrete and parameter setting can be through reading from database or method such as data statistics is confirmed.Those skilled in the art will be understood that the search need information of above-mentioned search subscriber is merely for example; The search need information of other search subscriber existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.Those skilled in the art will be understood that also the mode of the search need information of above-mentioned definite search subscriber is merely for example; The mode of the search need information of other definite search subscriber existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably, in step S7 (not shown), the network equipment 1 can also be according to said coupling keyword, and combines the user related information of said search subscriber, obtains the search need information of said search subscriber.Particularly; In step S7; The network equipment 1 is according to the coupling keyword that extracts in the search sequence according to the search subscriber input in step S1; And combine the user related information of this search subscriber; The user related information of this search subscriber of obtaining in the left log-on message during through subscriber equipment 2 log-on webpage according to search subscriber of the network equipment 1 for example, or according to during search subscriber is through subscriber equipment 2 browsing pages by the user related information of this search subscriber of extracting in subscriber equipment end or the cookies information that network-side write down or by subscriber equipment, obtain the search need information of said search subscriber.For example; Search subscriber was once imported search sequences such as " giving what flower Valentine's Day ", " which send is spent conveniently ", " suscribing to colored price on the net " before in inputted search sequence " fresh flower express delivery "; In step S7; The network equipment 1 can obtain its search need information and confirm that basically it is in the purchase stage according to the network operation historical record of this search subscriber.Those skilled in the art will be understood that the above-mentioned method of obtaining the search need information of search subscriber is merely for example; The method of other existing or search need information of obtaining search subscriber that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
More preferably, the user related information of said search subscriber include but not limited to following at least each: a) essential information of said search subscriber; B) the network operation historical record of said search subscriber; C) preference options of said search subscriber setting; D) the current reference address of said subscriber equipment.The essential information of search subscriber comprises but is not limited to; The personal background information that search subscriber is imported in advance; For example sex, age, religion, nationality, education degree etc.; It can be to obtain in the log-on message of the network equipment 1 according to this search subscriber, or extracts in the cookies information by subscriber equipment.In step S7 (not shown), the coupling keyword that extracts in the search sequence of the network equipment 1 according to user input, and combine the essential information of said search subscriber, obtain the search need information of said search subscriber.For example, include coupling keyword " rose " in the search sequence of search subscriber input, in step S7, when the network equipment 1 be the male sex according to the essential information of this search subscriber, obtain its search need information for and the relevant advertisement material of purchase rose; When this search subscriber was the women, the network equipment 1 was according to this essential information, and obtaining its search need information is the relevant advertisement material of cosmetics that contains the rose composition with purchase.The network operation historical record of search subscriber includes but not limited to search, click and the purchase history of search subscriber, and it can be write down and added up by system, thereby can judge or predict the demand of search subscriber.Wherein, when search subscriber was login user, the ID that the network equipment 1 can be through this search subscriber inquired about in network-side is preserved the user characteristics storehouse of this user related information; When search subscriber is non-login user; Can use the action in the search service process of present networks equipment 1 through detecting this search subscriber; Or through obtaining to subscriber equipment 2 inquiry and the COOKIE information of obtaining this user; Preferably, can give interim ID of this search subscriber and set up a user characteristics storehouse, the historical record of search subscriber in this search procedure is stored in this casual user's feature database for it.For example; Search subscriber was once imported search sequences such as " giving what flower Valentine's Day ", " which send is spent conveniently ", " suscribing to colored price on the net " before in inputted search sequence " fresh flower express delivery "; In step S7; The network equipment 1 can obtain its search need information and confirm that basically it is in the purchase stage according to the network operation historical record of this search subscriber.The preference options that search subscriber is set includes but not limited to; Some preferences that search subscriber is provided with are in advance selected; For example favorite exercise type, shopping way, red wine kind, music type etc.; It can be to obtain in the log-on message of the network equipment 1 according to this search subscriber, or extracts in the cookies information by subscriber equipment.In step S7, the coupling keyword that extracts in the search sequence of the network equipment 1 according to user input, and the preference options that combines said search subscriber to set obtain the search need information of said search subscriber.For example, search subscriber is set its preference diet information, and then when comprising coupling keyword " rose " in the search sequence of its input, the network equipment 1 is provided with according to this preference, obtain its search need information for and the relevant advertisement material of diet processed of purchase rose.The current reference address of said subscriber equipment, it can reflect the current region of living in of this said user, can be obtained the IP address of detection subscriber equipment 2 in real time by the network equipment 1.For example; In the search sequence of search subscriber input, comprise coupling keyword " fresh flower express delivery "; The network equipment 1 detects this search subscriber and is positioned at Shanghai; Then in step S7, the network equipment 1 is according to this IP address, and obtaining its search need information is the advertisement material that is positioned at the popularization user that fresh flower express delivery service is provided in Shanghai.Those skilled in the art will be understood that the user related information of above-mentioned search subscriber is merely for example; The user related information of other search subscriber existing or that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
In a preferred embodiment, in step S4, the network equipment 1 can also be according to said coupling bid coefficient, and combines said initial bid and said popularization user's bid threshold value, confirms that the coupling of said basic keyword under said coupling keyword bid; According to the bid of said coupling,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword.But said popularization user's bid threshold value can be confirmed according to the acceptance of promoting the user, the pairing initial bid of said basic keyword etc.For example, but suppose that the acceptance that will promote the user is expressed as R, through formula R
I0'=min{R, R
I0, confirm the pairing initial bid b of said basic keyword
IjCoupling bid coefficients R
I0', again according to formula B
Ij'=b
Ij* R
I0', calculate the coupling bid of said basic keyword under said coupling keyword.Suppose that R gets 1.2, representing then that this popularization user can be received on basis of its initial bid improves 20% again.And for example, suppose that the bid threshold value table that will promote the user is shown as B, through formula B
Ij'=min{B, B
Ij, confirm the coupling bid of said basic keyword under said coupling keyword.Work as B=b
IjThe time, represent that the coupling bid of this basis keyword under said coupling keyword can not be greater than its initial bid b
IjAt this; But said popularization user's acceptance R, bid threshold value B; Can through the network equipment 1 or other products or third party device obtains or record; It can be to promote the user to set, also can be according to user's historical record, the same industry, wait to confirm with other records of promoting users of region.Further, in step S4, the network equipment 1 is again according to the coupling bid of said basic keyword under said coupling keyword and the product B of the quality score of the pairing advertisement material of said basic keyword
Ij' * Q
IjSize sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition, for example filter out B
Ij' * Q
IjGreater than the pairing advertisement material of 100 basic keyword, perhaps according to B
Ij' * Q
IjSize sort, filter out the pairing advertisement material of preceding 100 basic keywords, to obtain to wait to trigger the advertisement material.Those skilled in the art will be understood that and above-mentioned the sort mode of screening of the pairing advertisement material of said basic keyword are merely for example; Other existing or possibly occur from now on the pairing advertisement material of said basic keyword is sorted the mode of screening as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Fig. 5 illustrate in accordance with a preferred embodiment of the present invention carry out the method flow diagram that match search is promoted based on coupling bid coefficient; Wherein, Step S1 '-S5 ' is identical or basic identical with corresponding step S1-S5 shown in Figure 4 respectively, so locate to repeat no more, and mode by reference is contained in this.
In step S6 ', the network equipment 1 is confirmed the quality of match coefficient of the pairing advertisement material of said basic keyword under said coupling keyword according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; After this, in step S4 ', the network equipment 1 can also be according to said coupling bid coefficient and said quality of match coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition.Because the quality of the pairing advertisement material of basic keyword possibly change under said coupling keyword to some extent; For example for the pairing advertisement material of basic keyword " fresh flower express delivery "; Its with its corresponding coupling keyword " fresh flower " under the quality branch compare under " fresh flower express delivery " to some extent and descend; Therefore, in step S6 ', the network equipment 1 needs the quality of match coefficient of the adjustment pairing advertisement material of said basic keyword under said coupling keyword.Particularly, in step S6 ', the network equipment 1 is according to the promotion effect attribute V of the said basic keyword that obtains
iPromotion effect attribute V with said coupling keyword
0Perhaps according to the promotion effect attribute of the said basic keyword that other product or third party devices obtained and the promotion effect attribute of said coupling keyword; Confirm the quality of match coefficient of the pairing advertisement material of said basic keyword under said coupling keyword, for example it is expressed as λ=V
0/ V
i, the quality branch of the pairing advertisement material of said basic keyword is expressed as Q
Ij, then its quality branch under said coupling keyword can pass through formula Q
Ij'=λ * Q
IjCalculate and confirm.Further, in step S4 ', the network equipment 1 is again according to the coupling bid B of said basic keyword under said coupling keyword
IjWith the quality of match score Q of the pairing advertisement material of said basic keyword under said coupling keyword
Ij' product B
Ij* Q
Ij' size sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition, for example filter out B
Ij* Q
Ij' greater than the pairing advertisement material of 100 basic keyword, perhaps according to B
Ij* Q
Ij' size sort, filter out the pairing advertisement material of preceding 100 basic keywords, to obtain to wait to trigger the advertisement material.Preferably, in step S4 ', the network equipment 1 can also be according to said basic keyword based on the determined coupling bid B under said coupling keyword of bid threshold value
Ij' and the quality of match score Q of the pairing advertisement material of said basic keyword under said coupling keyword
Ij' product B
Ij' * Q
Ij' size sort, filter out the pairing advertisement material of the said basic keyword that satisfies condition.Those skilled in the art will be understood that the mode of above-mentioned definite quality of match coefficient is merely for example; The mode of other existing or definite quality of match coefficients that possibly occur from now on is as applicable to the present invention; Also should be included in the protection domain of the present invention, and be contained in this with way of reference at this.
Preferably, said promotion effect attribute include but not limited to following at least each: a) average conversion of said coupling keyword or said basic keyword; B) the average presenting information of said coupling keyword or said basic keyword.The average conversion of said coupling keyword or said basic keyword; Can according to the clicking rate of said coupling keyword or said basic keyword, represent rate, purchase cost and effectively order confirm; For example with the ratio of the quantity of the effective order in a period of time and click volume as average conversion, with the ratio of the quantity of the effective order in a period of time and the amount of representing as average conversion etc.The average presenting information of said coupling keyword or said basic keyword, the for example amount of representing of said basic keyword, the represent amount of said basic keyword under said coupling keyword etc.At this, obtaining of the average conversion of said coupling keyword or said basic keyword, average presenting information can also can be accomplished through other products or third party device, like Holmes's promotion effect monitoring tools by the network equipment 1 independent the completion.Those skilled in the art will be understood that above-mentioned promotion effect attribute is merely for example, and other promotion effect attributes existing or that possibly occur from now on also should be included in the protection domain of the present invention, and be contained in this at this with way of reference as applicable to the present invention.
To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and under the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore; No matter from which point; All should regard embodiment as exemplary; And be nonrestrictive, scope of the present invention is limited accompanying claims rather than above-mentioned explanation, therefore is intended to the implication of the equivalents that drops on claim and all changes in the scope are included in the present invention.Should any Reference numeral in the claim be regarded as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " speech, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized through software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.
Claims (20)
1. one kind is carried out the method that match search is promoted by computer implemented being used for based on coupling bid coefficient, and wherein, this method may further comprise the steps:
A extracts and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through the subscriber equipment input;
B carries out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword according to said coupling keyword in search popularization storehouse;
C confirms the coupling bid coefficient of the pairing initial bid of said basic keyword according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword;
D is according to said coupling bid coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition;
E waits to trigger the advertisement material and offers said subscriber equipment said.
2. method according to claim 1, wherein, said step c also comprises:
-according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with the pairing popularization of said basic keyword user's coupling demand information, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.
3. method according to claim 2, wherein, said coupling demand information comprise following at least each:
-said popularization user's industry requirement information;
-said popularization user's region demand information;
-said popularization user's period demand information;
-said popularization user's budget requirement information.
4. according to each described method in the claim 1 to 3, wherein, said step c also comprises:
-according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword,, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword in conjunction with the search need information of said search subscriber.
5. method according to claim 4, wherein, said search need information comprise following at least each:
The transactions demand information of-said search subscriber;
-said search subscriber is to the reception demand information of the pairing popularization material of said basic keyword.
6. according to claim 4 or 5 described methods, wherein, this method also comprises:
F is according to said coupling keyword, and combines the user related information of said search subscriber, obtains the search need information of said search subscriber.
7. method according to claim 6, wherein, said user related information comprise following at least each:
The essential information of-said search subscriber;
The network operation historical record of-said search subscriber;
The preference options of-said search subscriber setting;
The current reference address of-said subscriber equipment.
8. according to each described method in the claim 1 to 7, wherein, said steps d also comprises:
-according to said coupling bid coefficient, and combine said initial bid and said popularization user's bid threshold value, confirm that the coupling of said basic keyword under said coupling keyword bid;
-according to the bid of said coupling,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword.
9. according to each described method in the claim 1 to 8, wherein, this method also comprises:
G confirms the quality of match coefficient of the pairing advertisement material of said basic keyword under said coupling keyword according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword;
Wherein, said steps d also comprises:
-according to said coupling bid coefficient and said quality of match coefficient,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword.
10. according to each described method in the claim 1 to 9, wherein, said promotion effect attribute comprise following at least each:
The average conversion of-said coupling keyword or said basic keyword;
The average presenting information of-said coupling keyword or said basic keyword.
11. one kind is used for carrying out the equipment that match search is promoted based on coupling bid coefficient, wherein, this equipment comprises:
Extraction element is used for extracting and the corresponding coupling keyword of this search sequence according to the search sequence of search subscriber through the subscriber equipment input;
Coalignment is used for according to said coupling keyword, promotes in the storehouse in search and carries out matching inquiry, to obtain and the corresponding basic keyword of said coupling keyword;
First adjusting gear is used for according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword, confirms the coupling bid coefficient of the pairing initial bid of said basic keyword;
Collator is used for according to said coupling bid coefficient, to the screening of sorting of the pairing advertisement material of said basic keyword, waits to trigger the advertisement material with acquisition;
Generator is used for waiting to trigger the advertisement material and offering said subscriber equipment said.
12. equipment according to claim 11, wherein, said first adjusting gear also is used for:
-according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword; In conjunction with the pairing popularization of said basic keyword user's coupling demand information, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword.
13. equipment according to claim 12, wherein, said coupling demand information comprise following at least each:
-said popularization user's industry requirement information;
-said popularization user's region demand information;
-said popularization user's period demand information;
-said popularization user's budget requirement information.
14. according to each described equipment in the claim 11 to 13, wherein, said first adjusting gear also is used for:
-according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword,, confirm the coupling bid coefficient of the pairing initial bid of said basic keyword in conjunction with the search need information of said search subscriber.
15. equipment according to claim 14, wherein, said search need information comprise following at least each:
The transactions demand information of-said search subscriber;
-said search subscriber is to the reception demand information of the pairing popularization material of said basic keyword.
16. according to claim 14 or 15 described equipment, wherein, this equipment also comprises:
Deriving means is used for according to said coupling keyword, and combines the user related information of said search subscriber, obtains the search need information of said search subscriber.
17. equipment according to claim 16, wherein, said user related information comprise following at least each:
The essential information of-said search subscriber;
The network operation historical record of-said search subscriber;
The preference options of-said search subscriber setting;
The current reference address of-said subscriber equipment.
18. according to each described equipment in the claim 11 to 17, wherein, said collator also is used for:
-according to said coupling bid coefficient, and combine said initial bid and said popularization user's bid threshold value, confirm that the coupling of said basic keyword under said coupling keyword bid;
-according to the bid of said coupling,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword.
19. according to each described equipment in the claim 11 to 18, wherein, this equipment also comprises:
Second adjusting gear is used for according to the promotion effect attribute of said basic keyword and the promotion effect attribute of said coupling keyword, confirms the quality of match coefficient of the pairing advertisement material of said basic keyword under said coupling keyword;
Wherein, said collator also is used for:
-according to said coupling bid coefficient and said quality of match coefficient,, wait to trigger the advertisement material with acquisition to the screening of sorting of the pairing advertisement material of said basic keyword.
20. according to each described equipment in the claim 11 to 19, wherein, said promotion effect attribute comprise following at least each:
The average conversion of-said coupling keyword or said basic keyword;
The average presenting information of-said coupling keyword or said basic keyword.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010557256.4A CN102479193B (en) | 2010-11-22 | 2010-11-22 | Method and equipment for match search popularization based on match bid coefficient |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010557256.4A CN102479193B (en) | 2010-11-22 | 2010-11-22 | Method and equipment for match search popularization based on match bid coefficient |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102479193A true CN102479193A (en) | 2012-05-30 |
| CN102479193B CN102479193B (en) | 2015-04-01 |
Family
ID=46091841
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201010557256.4A Active CN102479193B (en) | 2010-11-22 | 2010-11-22 | Method and equipment for match search popularization based on match bid coefficient |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN102479193B (en) |
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103578017A (en) * | 2012-08-07 | 2014-02-12 | 新华瑞德（北京）网络科技有限公司 | Data processing method, device and system |
| CN103606099A (en) * | 2013-12-04 | 2014-02-26 | 深圳市宜搜科技发展有限公司 | Optimizing method and optimizing device for bidding on advertisement keyword |
| WO2016172906A1 (en) * | 2015-04-30 | 2016-11-03 | 深圳市星电商科技有限公司 | Method for searching for electronic transaction certificate, and electronic transaction terminal |
| CN106874500A (en) * | 2017-02-24 | 2017-06-20 | 百度在线网络技术（北京）有限公司 | It is a kind of to diagnose method, device, equipment and storage medium that material represents |
| CN108241628A (en) * | 2016-12-23 | 2018-07-03 | 百度在线网络技术（北京）有限公司 | Keywords matching range control method and device and showing advertisement method and apparatus |
| CN108874794A (en) * | 2017-05-08 | 2018-11-23 | 广东原昇信息科技有限公司 | A kind of real-time SEM keyword changing effect analysis system and its analysis method |
| CN111369273A (en) * | 2018-12-26 | 2020-07-03 | 北京奇虎科技有限公司 | Keyword-based network advertisement bidding method and device |
Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1981286A (en) * | 2004-07-08 | 2007-06-13 | 奥弗图尔服务公司 | Database search system and method of determining a value of a keyword in a search |
| CN101145153A (en) * | 2006-09-13 | 2008-03-19 | 阿里巴巴公司 | Method and system for searching information |
| CN101149758A (en) * | 2007-10-18 | 2008-03-26 | 中兴通讯股份有限公司 | Searching system and searching method |
| CN101408894A (en) * | 2007-10-12 | 2009-04-15 | 莱克西私人有限公司 | System and method for enhancing search relevancy using semantic keys |
| US20090234832A1 (en) * | 2008-03-12 | 2009-09-17 | Microsoft Corporation | Graph-based keyword expansion |
| CN101539916A (en) * | 2008-03-17 | 2009-09-23 | 亿维讯软件（北京）有限公司 | Initial patent retrieving device, secondary patent retrieving device and patent retrieving system |
| US20090319517A1 (en) * | 2008-06-23 | 2009-12-24 | Google Inc. | Query identification and association |
| CN101819578A (en) * | 2010-01-25 | 2010-09-01 | 青岛普加智能信息有限公司 | Retrieval method, method and device for establishing index and retrieval system |
-
2010
- 2010-11-22 CN CN201010557256.4A patent/CN102479193B/en active Active
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1981286A (en) * | 2004-07-08 | 2007-06-13 | 奥弗图尔服务公司 | Database search system and method of determining a value of a keyword in a search |
| CN101145153A (en) * | 2006-09-13 | 2008-03-19 | 阿里巴巴公司 | Method and system for searching information |
| CN101408894A (en) * | 2007-10-12 | 2009-04-15 | 莱克西私人有限公司 | System and method for enhancing search relevancy using semantic keys |
| CN101149758A (en) * | 2007-10-18 | 2008-03-26 | 中兴通讯股份有限公司 | Searching system and searching method |
| US20090234832A1 (en) * | 2008-03-12 | 2009-09-17 | Microsoft Corporation | Graph-based keyword expansion |
| CN101539916A (en) * | 2008-03-17 | 2009-09-23 | 亿维讯软件（北京）有限公司 | Initial patent retrieving device, secondary patent retrieving device and patent retrieving system |
| US20090319517A1 (en) * | 2008-06-23 | 2009-12-24 | Google Inc. | Query identification and association |
| CN101819578A (en) * | 2010-01-25 | 2010-09-01 | 青岛普加智能信息有限公司 | Retrieval method, method and device for establishing index and retrieval system |
Cited By (10)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103578017A (en) * | 2012-08-07 | 2014-02-12 | 新华瑞德（北京）网络科技有限公司 | Data processing method, device and system |
| CN103606099A (en) * | 2013-12-04 | 2014-02-26 | 深圳市宜搜科技发展有限公司 | Optimizing method and optimizing device for bidding on advertisement keyword |
| CN103606099B (en) * | 2013-12-04 | 2017-08-29 | 深圳市宜搜科技发展有限公司 | A kind of optimization method and device of advertisement keyword bid |
| WO2016172906A1 (en) * | 2015-04-30 | 2016-11-03 | 深圳市星电商科技有限公司 | Method for searching for electronic transaction certificate, and electronic transaction terminal |
| CN108241628A (en) * | 2016-12-23 | 2018-07-03 | 百度在线网络技术（北京）有限公司 | Keywords matching range control method and device and showing advertisement method and apparatus |
| CN108241628B (en) * | 2016-12-23 | 2022-02-18 | 百度在线网络技术（北京）有限公司 | Keyword matching range control method and device and advertisement display method and device |
| CN106874500A (en) * | 2017-02-24 | 2017-06-20 | 百度在线网络技术（北京）有限公司 | It is a kind of to diagnose method, device, equipment and storage medium that material represents |
| CN106874500B (en) * | 2017-02-24 | 2020-06-09 | 百度在线网络技术（北京）有限公司 | Method, device, equipment and storage medium for diagnosing material display |
| CN108874794A (en) * | 2017-05-08 | 2018-11-23 | 广东原昇信息科技有限公司 | A kind of real-time SEM keyword changing effect analysis system and its analysis method |
| CN111369273A (en) * | 2018-12-26 | 2020-07-03 | 北京奇虎科技有限公司 | Keyword-based network advertisement bidding method and device |
Also Published As
| Publication number | Publication date |
|---|---|
| CN102479193B (en) | 2015-04-01 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN101984420B (en) | Method and equipment for searching pictures based on word segmentation processing | |
| JP6356744B2 (en) | Method and system for displaying cross-website information | |
| CN102479193B (en) | Method and equipment for match search popularization based on match bid coefficient | |
| RU2629449C2 (en) | Device and method for selection and placement of target messages on search result page | |
| CN106959966A (en) | A kind of information recommendation method and system | |
| CN108205766A (en) | Information-pushing method, apparatus and system | |
| EP2484113A1 (en) | A method, apparatus and system for increasing website data transfer speed | |
| CN104462293A (en) | Search processing method and method and device for generating search result ranking model | |
| CN102760124A (en) | Pushing method and system for recommended data | |
| CN110163703B (en) | Classification model establishing method, file pushing method and server | |
| EP3117339A1 (en) | Systems and methods for keyword suggestion | |
| CN102663627A (en) | Personalized recommendation method | |
| TW201224972A (en) | Sorting method and apparatus of query results | |
| CN109409928A (en) | A kind of material recommended method, device, storage medium, terminal | |
| CN103186666B (en) | Method, device and equipment for searching based on favorites | |
| CN103365904A (en) | Advertising information searching method and system | |
| CN106445954B (en) | Business object display method and device | |
| CN103198098A (en) | Network information transfer method and device | |
| CN102236710A (en) | Method and equipment for displaying news information in query result | |
| CN107590691B (en) | Information publishing method and device, storage medium and terminal | |
| CN102663088A (en) | Method and equipment for providing search results | |
| CN103744904B (en) | A kind of method and device that information is provided | |
| CN107808300A (en) | A kind of advertisement push system and method for pushing based on wireless domain marketing platform | |
| CN112612951A (en) | Unbiased learning sorting method for income improvement | |
| CN103186604A (en) | Method, device and equipment for determining satisfaction degree of user on search result |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant |