CN102486786A - Method for delivering information to mobile terminal and information delivering device - Google Patents

Abstract

The invention discloses a method for delivering information to a mobile terminal and an information delivering device. The method for delivering the information to the mobile terminal comprises the following steps: setting delivered target information in advance and setting feedback control trigger information in the to-be-delivered information; delivering the to-be-delivered information for the first time according to the set delivered target information; monitoring and acquiring the feedback information of the mobile terminal on the delivered information and storing and updating; when a delivering time period set in advance is up, updating the delivered target information according to the updated feedback information; and delivering the to-be-delivered information according to the updated delivered target information. By applying the method for delivering information to the mobile terminal and the information delivering device, the information delivering cost can be reduced, the disturbance to a user is reduced, and the information delivering effect is improved.

Description

A kind of method and information delivery device to the portable terminal impression information

Technical field

The present invention relates to the information marketing technology, particularly a kind of method and information delivery device to the portable terminal impression information.

Background technology

Along with the fast development of mobile communication technology and the continuous expansion of number of users of mobile terminal amount; The types of applications program of each information operator through moving on the portable terminal; Be application program for mobile terminal to user's impression information, become more and more important a kind of strategy of information marketing and promoting service method.

Have method now, generally adopt the input mode of target information through the application program for mobile terminal impression information.That is to say; Information operator is when creating impression information; The input target information of impression information is set; And in the relevant information that this application is set, the input target information that the information Operation Server automatically is provided with according to information operator in advance is in the application program that impression information is pushed to this inputs target information is consistent, thereby realize information input comparatively accurately when the information Operation Server submit to be used.For example; AdMod operator just adopts this targeted mode; Application related information according to information operator sets like application platform information, user's geographical location information, information operator's informaiton etc., pushes to impression information to throwing in the corresponding targeted customer of target information.Again for example; Domestic rice advertising platform (advertisement Operation Server); The condition that can be provided with comprises the time period of application type, mobile terminal system, portable terminal brand, area, input and uses mobile terminal user classification etc., if the input target information that information operator is provided with for impression information is rendered in the online game, then meter advertising platform is according to the input target information of this setting; This impression information is pushed to online game, and can not push to other recreation or software.

By above-mentioned visible, existing target information is thrown in mode, has utilized the information of impression information, user, application program well, can effectively the input scope of impression information be dwindled, and has effectively reduced the waste that impression information is thrown in expense.But owing to throw among the corresponding targeted customer of target, there are bigger difference in each user's hobby, individual demand etc., and for example, some user is interested in the impression information that shows, read this impression information thereby click; Some user is then quite bored to the identical impression information that shows; Can not go to read this impression information through click; Make the impression information of this input not bring about the desired effect, and, along with increasing of impressions; Even make this user produce converse mood to the operator of this impression information, reduced information operator in user's brand effect in the heart; Further, throw in the impression information of same content continually according to the input target information that is provided with, it is relatively poor not only to throw in effect; Increased the input expense of information operator; Also the user is formed harassing and wrecking, brought great inconvenience, reduced user experience to the user.

Summary of the invention

In view of this, fundamental purpose of the present invention is to propose a kind of method to the portable terminal impression information, and reduction information is thrown in expense, reduced harassing and wrecking, raising information input effect to the user.

Another object of the present invention is to propose a kind of information delivery device, reduction information is thrown in expense, is reduced harassing and wrecking, raising information input effect to the user.

For achieving the above object, the invention provides a kind of method to the portable terminal impression information, this method comprises:

Be provided with in advance and throw in target information and in information to be put, feedback controls is set;

Input target information according to being provided with is thrown in information to be put first;

Monitoring is also obtained portable terminal through feedback information also storage, the renewal of feedback controls to impression information;

Cycle release time that is provided with in advance then, upgrade according to the feedback information that upgrades and to throw in target information;

Input target information according to upgrading is thrown in information to be put.

Said input target information comprises: the time period information of information operator's informaiton, application platform information, application type information, mobile terminal system information, portable terminal brand message, input regional information, release time cycle information and input.

Said mobile terminal system information is stored with the mode of matrix:

$W=\left[\begin{array}{c}(w_{11},p_{11}=1),(w_{12},p_{12}=1),...,(w_{1j},p_{1j}=1),...,(w_{1n},p_{1n}=1)\\ ...\\ (w_{i1},p_{i1}=1),(w_{i2},p_{i2}=1),...,(w_{\mathrm{ij}},p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}},p_{\mathrm{in}}=1)\\ ...\\ (w_{k1},p_{k1}=1),(w_{k2},p_{k2}=1),...,(w_{\mathrm{kj}},p_{\mathrm{kj}}=1),...(w_{\mathrm{kn}},p_{\mathrm{kn}}=1)\end{array}\right]$

Wherein,

W representes information Operation Server mobile terminals stored system information;

w _IjExpression need be thrown in impression information j to portable terminal i;

K representes that the portable terminal number thrown in first, n are the impression information number of throwing in first, i≤k, j≤n;

p _IjFor throwing in probability, p _Ij=1 is illustrated in when carrying out the impression information input first, and impression information j throws in to portable terminal i with 100% probability.

Said feedback information comprises: click the feedback information, browsing page of impression information but do not click the feedback information of impression information and the feedback information of browsing page not.

Said feedback information to impression information upgrades and specifically comprises:

Behind uploading feedback information first; According to the renewal frequency that is provided with in advance; If monitor the targeted customer original impression information of not clicking has been carried out clicking operation, perhaps, monitored the targeted customer and the webpage of originally not browsing has been carried out browsing but do not click impression information; Then return corresponding feedback information to the information Operation Server, this portable terminal of information Operation Server updated stored is to the feedback information of this impression information.

Said feedback information is stored with the feedback information matrix through the mobile terminal system information of extension storage, and said feedback information matrix is:

$W=\left[\begin{array}{c}(w_{11}=0,p_{11}=1),(w_{12}=0,p_{12}=1),...,(w_{1j}=1,p_{1j}=1),...,(w_{1n}=-1,p_{1n}=1)\\ ...\\ (w_{i1}=-1,p_{i1}=1),(w_{i2}=-1,p_{i2}=1),...,(w_{\mathrm{ij}}=0,p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}}=0,p_{\mathrm{in}}=1)\\ ...\\ (w_{k1}=0,p_{k1}=1),(w_{k2}=0,p_{k2}=1),...,(w_{\mathrm{kj}}=-1,p_{\mathrm{kj}}=1),...,(w_{\mathrm{kn}}=1,p_{\mathrm{kn}}=1)\end{array}\right]$

Wherein,

If w _Ij=0, expression targeted customer corresponding mobile terminal i does not browse the webpage that comprises impression information j;

If w _Ij=1, expression targeted customer corresponding mobile terminal i has clicked impression information j;

If w _Ij=-1, expression targeted customer corresponding mobile terminal i has browsed webpage but has not clicked impression information j.

Said feedback information according to renewal upgrades the input target information and specifically comprises:

Add up respectively that the feedback information value is 1 columns in each row of stored feedback information matrix, obtain the feedback information value and be the row at maximum columns place of 1;

According to the row that obtains, calculate the Euclidean distance of this row and other row;

Euclidean distance to obtaining is arranged according to order from small to large, the corresponding row of the Euclidean distance of preset number before choosing;

The capable addition of vectors of the row of this preset number of choosing is obtained vector, the maximum N of vectorial intermediate value that addition is obtained _ImaxThe pairing new impression information of individual and not out of date element joins in the respective column that the preset number chosen is expert at and upgrades and throw in probability, wherein, and N _ImaxFor feedback information value in each row of feedback information matrix is 1 maximum columns.

Said Euclidean distance computing formula is:

$\mathrm{dis}(W_i,W_j)=\underset{l=1}{\overset{n}{\mathrm{\Σ}}}{(w_{\mathrm{il}}-w_{\mathrm{jl}})}^2$

In the formula,

w _iFor the feedback information value is the corresponding at most row of 1 number of times;

Dis (W _i, W _j) for going w _iWith row w _jBetween Euclidean distance.

The said maximum N of vectorial intermediate value that addition is obtained _ImaxThe pairing new impression information of individual and not out of date element joins in the respective column that the preset number chosen is expert at and upgrades and throws in probability and specifically comprise:

If the corresponding feedback information value of the q that stored feedback information matrix preset number is expert at row is 1, then use Replace (w _Iq=1, p _Iq=1), wherein, 1≤q≤N _Imax, i is the row at preset number place,

Be new impression information;

If the corresponding feedback information value of the q that feedback information matrix preset number is expert at row is-1, then use

Replace (w _Iq=1, p _Iq=1);

If the corresponding feedback information value of the q that feedback information matrix preset number is expert at row is 0, then keeps this impression information and throw in frequency to this portable terminal.

Said feedback information according to renewal upgrades the input target information and specifically comprises:

If the feedback information value in the feedback information matrix is 1, then from throw in target information, delete the corresponding impression information of this portable terminal;

If the feedback information value in the feedback information matrix is-1, then reduce the frequency of throwing in this impression information input to this portable terminal in the target information according to the strategy that is provided with in advance;

If the feedback information value in the feedback information matrix is 0, then keep the frequency of throwing in this impression information input to this portable terminal in the target information.

A kind of information delivery device, this device comprises: memory module, information putting module, monitoring modular, time block and information are thrown in processing module, wherein,

Memory module is used to store the input target information and the information to be put that are provided with in advance;

The information putting module is used for reception information and throws in instruction, according to the input target information of memory module storage impression information is thrown in;

Monitoring modular is used for monitoring and obtain the feedback information of the feedback controls of portable terminal through being arranged on impression information in advance to impression information, and the information that exports to is thrown in processing module and stored, upgrades with the feedback information matrix form;

Time block, be used for cycle release time that is provided with in advance then, throw in processing module output to information and upgrade indication information;

Information is thrown in processing module, is used for receiving upgrading indication information, according to the input target information of the feedback information updated stored module stores of upgrading, and after the input target information of updated stored module stores, throws in instruction to information putting module output information.

Said feedback information comprises: the feedback information of clicking impression information; Corresponding feedback information value is 1, browsing page but do not click the feedback information of impression information; Corresponding feedback information value be-1 and, the feedback information of browsing page not, the feedback information value of correspondence is 0.

Said information is thrown in processing module and is comprised: feedback information primary system meter unit, Euclidean distance computing unit, newline acquiring unit and throw in the target information updating block more, wherein,

Feedback information primary system meter unit is used for receive upgrading indication information, adds up feedback information value in each row of stored feedback information matrix respectively and be 1 columns, obtains the feedback information value and be the row at 1 maximum columns place;

The Euclidean distance computing unit, the information of the row that is used for obtaining according to feedback information primary system meter unit is calculated the Euclidean distance of this row and other row, exports more newline acquiring unit to;

More the newline acquiring unit is used for the Euclidean distance of obtaining is arranged according to order from small to large, the corresponding row of the Euclidean distance of preset number before choosing;

Throw in the target information updating block, the capable addition of vectors of the row of the preset number that is used for newline acquiring unit is more chosen obtains vector, the N of the vectorial intermediate value maximum that addition is obtained _ImaxThe pairing new impression information of individual and not out of date element joins in the respective column that the preset number chosen is expert at and upgrades and throw in the input target information that probability obtains upgrading; And after the input target information of updated stored module stores; Throw in instruction to information putting module output information; Wherein, N _ImaxFor feedback information value in each row of feedback information matrix is 1 maximum columns.

Said information is thrown in processing module and is comprised: feedback information value storage unit and input target information updating block, wherein,

Feedback information value storage unit is used for the receiving target user through the feedback information value that portable terminal returns, and stores and upgrades;

Throw in the target information updating block, be used for receiving and upgrade indication information, the feedback information value of feedback information value cell stores is obtained in inquiry:

If the feedback information value is 1, the corresponding impression information of portable terminal under this feedback information value of deletion from the input target information of memory module storage then;

If the feedback information value is-1, then throw in frequency according to the corresponding impression information of portable terminal under this feedback information value in the input target information of the strategy minimizing memory module storage that is provided with in advance;

If the feedback information value is 0, then do not deal with;

And after the feedback information value of having inquired about feedback information value cell stores, throw in instruction to information putting module output information.

Visible by above-mentioned technical scheme, a kind of method and information delivery device to the portable terminal impression information provided by the invention are provided with in advance in input target information and the impression information feedback controls trigger message are set; Throwing in target information according to the information that is provided with throws in information to be put first; Monitoring is also obtained feedback information also storage, the renewal of portable terminal to impression information; Cycle release time that is provided with in advance then, upgrade according to the feedback information that upgrades and to throw in target information; Input target information according to upgrading is thrown in information to be put.Like this; Make full use of the targeted customer through the historical feedback information of portable terminal to impression information, the input strategy of adjustment impression information has reduced the input that repeats of impression information; Thereby the information that reduced is thrown in expense; Reduced the harassing and wrecking to the user, the information that improved is thrown in effect, has strengthened the input income of information.

Description of drawings

Fig. 1 is the method flow synoptic diagram of the embodiment of the invention to the portable terminal impression information.

Fig. 2 is an embodiment of the invention information delivery device structural representation.

Embodiment

For making the object of the invention, technical scheme and advantage clearer, will combine accompanying drawing and specific embodiment that the present invention is done to describe in detail further below.

In the embodiment of the invention, impression information can be an advertising message, and certainly, in the practical application, impression information also can be other information, for example, and free application software information, free nets game information and individual business information etc.

The existing input mode that adopts target information; According to the input cycle; Same information is repeatedly thrown in the targeted customer,, do not consider targeted customer's hobby, individual demand difference with existing similar through the information of televising; It is relatively poor to make that information input expense is higher, information is thrown in effect, and the targeted customer is formed harassing and wrecking.In the embodiment of the invention; Based target user's hobby, individual demand difference make full use of the feedback information of targeted customer to impression information, the characteristics of promptly utilizing existing application program for mobile terminal can the sensed object user impression information to be operated; For example; The interested targeted customer of impression information can be clicked and go to read this impression information through the webpage that contains impression information of mobile terminal display screen curtain demonstration, and uninterested targeted customer then can not click this impression information to impression information; Thereby; According to the feedback information of targeted customer, for the situation that the targeted customer has clicked impression information, then no longer push this impression information for feedback information to impression information; And do not click the situation of impression information for the targeted customer for feedback information, then gradually reduce the input frequency of impression information, to reduce harassing and wrecking to the user according to the strategy that is provided with in advance.

Fig. 1 is the method flow synoptic diagram of the embodiment of the invention to the portable terminal impression information.Referring to Fig. 1, this flow process comprises:

Step 101 is provided with in advance and throws in target information and the feedback controls trigger message is set in information to be put;

In this step; Throwing in target information is the condition that information operator sets; Can confirm according to actual needs, comprise: the time period information of information operator's informaiton, application platform information, application type information, mobile terminal system information, portable terminal brand message, input regional information, release time cycle information and input etc.

In the practical application, information operator can directly be provided with the input target information in the information Operation Server, also can the input target information be set through other modes, uploads to the information Operation Server of selecting in advance then.

The feedback controls trigger message is set in impression information, and promptly the targeted customer triggers output corresponding feedback information through clicking the feedback controls that is provided with in the impression information, when in current web page, clicking a certain icon or literal control with prior art; The webpage that current web page is linked to icon or literal control correspondence is similar; Different is, when the user operates the impression information of throwing in through portable terminal, for example; Click this impression information; Not only can current web page be linked to Intelligence Page, simultaneously, trigger that also click information is fed back to the information Operation Server of throwing in this impression information.

Step 102 is thrown in information to be put according to the input target information that is provided with first;

In this step, the input target information that information Operation Server (information platform) is provided with according to information operator in advance is with in the application program for mobile terminal that impression information is pushed to this input target information is consistent.

In the practical application; For throwing in the mobile terminal system information that comprises in the target information; Can store the information of mobile terminal that each impression information need push with the mode of matrix; For instance, if desired n impression information thrown in to k portable terminal first simultaneously, then can be through matrix representation:

$W=\left[\begin{array}{c}(w_{11},p_{11}=1),(w_{12},p_{12}=1),...,(w_{1j},p_{1j}=1),...,(w_{1n},p_{1n}=1)\\ ...\\ (w_{i1},p_{i1}=1),(w_{i2},p_{i2}=1),...,(w_{\mathrm{ij}},p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}},p_{\mathrm{in}}=1)\\ ...\\ (w_{k1},p_{k1}=1),(w_{k2},p_{k2}=1),...,(w_{\mathrm{kj}},p_{\mathrm{kj}}=1),...(w_{\mathrm{kn}},p_{\mathrm{kn}}=1)\end{array}\right]$

Wherein,

W representes information Operation Server mobile terminals stored system information;

w _IjExpression need be thrown in impression information j to portable terminal i;

K representes the portable terminal number of impression information first, and n is the impression information number of throwing in first, i≤k, j≤n;

p _IjFor throwing in probability, p _Ij=1 when being illustrated in first impression information, and impression information j throws in to portable terminal i with 100% probability.

Feedback information also storage, the renewal of portable terminal to impression information monitored and obtained to step 103;

In this step; Because the impression information of throwing in generally is embedded in the webpage of propelling movement, for example, give the correct time sooner or later pushing news to the user; Impression information is embedded in the news webpage that early evening paper is relevant; Thereby in the present embodiment, the targeted customer has three kinds of processing modes to the impression information that pushes: browsing page is also clicked impression information, browsing page but is not clicked impression information and browsing page not.Correspondingly, portable terminal comprises the feedback information of impression information: click the feedback information, browsing page of impression information but do not click the feedback information of impression information and the feedback information of browsing page not.Like this, when the user opens the webpage that comprises impression information or clicks impression information, with triggering the feedback controls output trigger message that is provided with.

In the practical application; The value of feedback information can be set in advance; For example, be provided with the feedback information value be 1 expression user click (impression information is browsed in click), feedback information value seen impression information for-1 expression user but do not click (browsing page but do not click impression information), the feedback information value is that 0 expression user does not see this impression information (not browsing page).Like this, clicked impression information, then returned 1 to the information Operation Server through feedback controls if monitor the user; If monitor user's browsing page but do not click impression information, promptly the user has seen impression information but has not clicked, and then returns-1 to the information Operation Server; If monitor not browsing page of user; Be that the user does not see this impression information, then return 0, the feedback information of this portable terminal of information Operation Server storage to the information Operation Server.

Preferably, the feedback information of this portable terminal of information Operation Server storage can realize through the mobile terminal system information of extension storage, for example, and can be through the feedback information of following feedback information matrix-style memory mobile terminal:

$W=\left[\begin{array}{c}(w_{11}=0,p_{11}=1),(w_{12}=0,p_{12}=1),...,(w_{1j}=1,p_{1j}=1),...,(w_{1n}=-1,p_{1n}=1)\\ ...\\ (w_{i1}=-1,p_{i1}=1),(w_{i2}=-1,p_{i2}=1),...,(w_{\mathrm{ij}}=0,p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}}=0,p_{\mathrm{in}}=1)\\ ...\\ (w_{k1}=0,p_{k1}=1),(w_{k2}=0,p_{k2}=1),...,(w_{\mathrm{kj}}=-1,p_{\mathrm{kj}}=1),...,(w_{\mathrm{kn}}=1,p_{\mathrm{kn}}=1)\end{array}\right]$

Wherein,

If w _Ij=0, expression targeted customer corresponding mobile terminal i does not see impression information j;

If w _Ij=1, expression targeted customer corresponding mobile terminal i has clicked impression information j;

If w _Ij=-1, expression targeted customer corresponding mobile terminal i has seen impression information j but has not clicked.

In the embodiment of the invention; The renewal frequency of feedback information can be set according to actual needs, and for example, monitoring being set and obtaining portable terminal is one day to the renewal frequency of the feedback information of impression information; Behind uploading feedback information first; If monitor the targeted customer original impression information of not clicking has been carried out clicking operation, perhaps, monitored the targeted customer and the webpage of originally not browsing has been carried out browsing but do not click impression information; Then return corresponding feedback information to the information Operation Server, this portable terminal of information Operation Server updated stored is to the feedback information of this impression information.Work as w _Ij=1 or targeted customer when keeping last operation, then do not need portable terminal i to return the feedback information of impression information j.

Step 104, cycle release time that is provided with in advance then, upgrade according to the feedback information that upgrades and to throw in target information;

In this step, for the impression information of throwing in first, input to the probability of throwing in corresponding mobile terminal in the target information is 1; Then; According to the targeted customer whether the impression information operation of throwing in is changed,, then report the corresponding feedback information of this portable terminal of feedback information and updated stored every day if change; If cycle release time that is provided with in advance is three months, then the information Operation Server obtains the feedback information of the portable terminal of final updating to each impression information of input.

The feedback information matrix of supposing the portable terminal of information Operation Server final updating is:

$W=\left[\begin{array}{c}(w_{11}=0,p_{11}=1),(w_{12}=0,p_{12}=1),...,(w_{1j}=1,p_{1j}=1),...,(w_{1n}=-1,p_{1n}=1)\\ ...\\ (w_{i1}=1,p_{i1}=1),(w_{i2}=-1,p_{i2}=1),...,(w_{\mathrm{ij}}=0,p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}}=0,p_{\mathrm{in}}=1)\\ ...\\ (w_{k1}=0,p_{k1}=1),(w_{k2}=0,p_{k2}=1),...,(w_{\mathrm{kj}}=1,p_{\mathrm{kj}}=1),...,(w_{\mathrm{kn}}=1,p_{\mathrm{kn}}=1)\end{array}\right]$

In the practical application; Because information operator is when information Operation Server merchant submits the impression information of input to, in the input cycle of this impression information, correlative charges has generally been paid and has been finished; Thereby; In the embodiment of the invention, throw in effect for the utilization ratio, the raising information that improve the impression information expense, upgrading the input target information according to the feedback information that upgrades can specifically comprise:

Step a adds up respectively that the information feedback value of information is 1 columns in each row of stored feedback information matrix, obtains maximum information feedback values of information and be the row at 1 columns place;

In this step; The information feedback value of information that each portable terminal is corresponding in the statistical information Operation Server stored feedback information respectively is 1 number of times; The information feedback value of information of obtaining maximum number of times is 1 pairing portable terminal; That is to say that the number of times that information feedback information equals 1 in the every row of statistics feedback information matrix is earlier chosen the maximum row of number of times that information feedback information equals 1 then.

Step b according to the row that obtains, calculates the Euclidean distance of this row and other row;

In this step, suppose that the information feedback value of information is 1 the maximum behavior w of number of times _i, then the Euclidean distance computing formula between two row is following:

$\mathrm{dis}(W_i,W_j)=\underset{l=1}{\overset{n}{\mathrm{\Σ}}}{(w_{\mathrm{il}}-w_{\mathrm{jl}})}^2$

In the formula,

w _iFor the information feedback value of information is 1 number of times (for example, N at most _Imax=p) corresponding row;

Dis (W _i, W _j) for going w _iWith row w _jBetween Euclidean distance.

Like this, can obtain and row w _iWith other row w _j(1≤j≤k and j ≠ Euclidean distance i) and the Euclidean distance of this row self.

Step c arranges according to order from small to large the Euclidean distance of obtaining, the corresponding row of the Euclidean distance of preset number before choosing;

Steps d obtains vector v with the capable addition of vectors of the row of this preset number of choosing _i, with v _iThe N that intermediate value is maximum _ImaxThe pairing new impression information of individual and not out of date element Join in the respective column that the preset number chosen is expert at and upgrade and throw in probability.

In this step; Complexity for the input of reduction information; Can be according to actual needs; The corresponding row of the Euclidean distance of preset number is handled before only choosing, that is to say, and be that 1 maximum pairing impression information of columns is thrown in policy update to the information feedback value of information in the row of preceding preset number.Certainly, in the practical application, also can carry out subsequent treatment to all provisional capitals.

With v _iThe N that intermediate value is maximum _ImaxThe pairing new impression information of individual and not out of date element Join in the respective column that the preset number chosen is expert at and upgrade and throw in probability and specifically comprise:

If the corresponding feedback information value of the q that information Operation Server stored feedback information matrix preset number is expert at row is 1, then use

Replace (w _Iq=1, p _Iq=1), 1≤q≤N _Imax, i is the row at preset number place;

If the corresponding feedback information value of the q that information Operation Server stored feedback information matrix preset number is expert at row is-1, then use

Replace (w _Iq=1, p _Iq=1), that is to say new impression information a _DjWith original impression information

Respectively there is 50% probability to throw in;

If the corresponding feedback information value of the q that information Operation Server stored feedback information matrix preset number is expert at row is 0, then keeps this impression information and throw in frequency to this portable terminal.

Certainly, in the practical application, upgrade the input target information according to the feedback information that upgrades and specifically also can comprise:

If the feedback information value in the information Operation Server stored feedback information matrix is 1; Then from throw in target information, delete the corresponding impression information of this portable terminal; That is to say, in the information of throwing in first, if the user has clicked this impression information; Then this impression information will no longer be thrown in to this portable terminal, promptly upgrade the p=0 of corresponding portable terminal in the matrix;

If the feedback information value in the information Operation Server stored feedback information matrix is-1; Then reduce this impression information and throw in frequency to this portable terminal according to the strategy that is provided with in advance; For example, upgrade the p=0.5 of corresponding portable terminal in the matrix, that is to say; This impression information cycle release time that is provided with in advance then, have 50% probability to be thrown in to this portable terminal; Like this, can practice thrift that information Operation Server merchant reduces impressions and the information charge usefulness that produces, reduce the expenditure of information operator's informaiton expense, simultaneously, also reduce harassing and wrecking portable terminal.

If the feedback information value in the information Operation Server stored feedback information matrix is 0, then keeps this impression information and throw in frequency to this portable terminal.

The matrix corresponding with above-mentioned input target information is example, the corresponding matrix (feedback information matrix) of the input target information of renewal as follows:

$W\′=\left[\begin{array}{c}(w_{11}=1,p_{11}=0),(w_{12}=0,p_{12}=1),...,(w_{1j}=1,p_{1j}=0),...,(w_{1n}=-1,p_{1n}=0)\\ ...\\ (w_{i1}=1,p_{i1}=0),(w_{i2}=-1,p_{i2}=0.5),...,(w_{\mathrm{ij}}=0,p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}}=0,p_{\mathrm{in}}=1)\\ ...\\ (w_{k1}=0,p_{k1}=1),(w_{k2}=0,p_{k2}=1),...,(w_{\mathrm{kj}}=1,p_{\mathrm{kj}}=0),...(w_{\mathrm{kn}}=1,p_{\mathrm{kn}}=0)\end{array}\right]$

In the practical application, upgrade the input target information according to the feedback information that upgrades and to adopt other specific embodiments according to actual needs.

Step 105 is according to the input target information impression information of upgrading.

In this step; The information operator's informaiton that comprises in the input target information of upgrading, application platform information, application type information, portable terminal brand message, the time period information etc. of throwing in regional information, release time cycle information and input can be identical with corresponding information in the input target information of throwing in first; Different is; Variation has taken place in mobile terminal system information, can according to the feedback information matrix W ' in the corresponding respectively information of each portable terminal throw in Probability p and throw in corresponding information.

After this step, return execution in step 103, continue to obtain portable terminal, use up until the release time periodicity that is provided with in advance through also storage of feedback information, the renewal of feedback controls to impression information.

So far, this method flow to the portable terminal impression information finishes.

By above-mentioned visible, the method to the portable terminal impression information of the embodiment of the invention is provided with in advance and throws in target information and the feedback controls trigger message is set in impression information; According to the input target information that is provided with impression information first; Monitoring is also obtained feedback information also storage, the renewal of portable terminal to impression information; Cycle release time that is provided with in advance then, upgrade according to the feedback information that upgrades and to throw in target information; According to the input target information impression information of upgrading.Like this; Make full use of the targeted customer through the historical feedback information of portable terminal to impression information, the input strategy of adjustment information has reduced the input that repeats of information; Thereby the information that reduced is thrown in expense; Reduced the harassing and wrecking to the user, the information that improved is thrown in effect, has strengthened the input income of information.

Fig. 2 is an embodiment of the invention information delivery device structural representation.Referring to Fig. 2, this device comprises: memory module, information putting module, monitoring modular, time block and information are thrown in processing module, wherein,

Memory module is used to store the input target information that is provided with in advance;

The information putting module is used for reception information and throws in instruction, according to the input target information impression information of memory module storage;

Monitoring modular is used for monitoring and obtain the feedback information of the feedback controls of portable terminal through being arranged on impression information in advance to impression information, and the information that exports to is thrown in processing module and stored, upgrades with the feedback information matrix form;

Time block, be used for cycle release time that is provided with in advance then, throw in processing module output to information and upgrade indication information;

Information is thrown in processing module, is used for receiving upgrading indication information, according to the input target information of the feedback information updated stored module stores of upgrading, and after the input target information of updated stored module stores, throws in instruction to information putting module output information.

In the embodiment of the invention, information is thrown in processing module and can be comprised: feedback information primary system meter unit, Euclidean distance computing unit, newline acquiring unit and throw in target information updating block (not shown) more, wherein,

Feedback information primary system meter unit is used for receive upgrading indication information, adds up the information feedback value of information in each row of stored feedback information matrix respectively and be 1 columns, obtains maximum information feedback values of information and be the row at 1 columns place;

The Euclidean distance computing unit, the information of the row that is used for obtaining according to feedback information primary system meter unit is calculated the Euclidean distance of this row and other row, exports more newline acquiring unit to;

More the newline acquiring unit is used for the Euclidean distance of obtaining is arranged according to order from small to large, the corresponding row of the Euclidean distance of preset number before choosing;

Throw in the target information updating block, the capable addition of vectors of the row of the preset number that is used for newline acquiring unit is more chosen obtains vector v _i, with v _iThe N that intermediate value is maximum _ImaxThe pairing new impression information of individual and not out of date element

Join in the respective column that the preset number chosen is expert at and upgrade and throw in the input target information that probability obtains upgrading, and after the input target information of updated stored module stores, throw in instruction to information putting module output information.

Certainly, in the practical application, information is thrown in processing module and also can be comprised: feedback information value storage unit and input target information updating block (not shown), wherein,

Feedback information value storage unit is used for the receiving target user through the feedback information value that portable terminal returns, and stores and upgrades;

Throw in the target information updating block, be used for receiving and upgrade indication information, the feedback information value of feedback information value cell stores is obtained in inquiry:

If the feedback information value is 1, the corresponding impression information of portable terminal under this feedback information value of deletion from the input target information of memory module storage then;

If the feedback information value is-1, then throw in frequency according to the corresponding impression information of portable terminal under this feedback information value in the input target information of the strategy minimizing memory module storage that is provided with in advance;

If the feedback information value is 0, then do not deal with;

And after the feedback information value of having inquired about feedback information value cell stores, throw in instruction to information putting module output information.

The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.All within spirit of the present invention and principle, any modification of being done, be equal to replacement and improvement etc., all should be included within protection scope of the present invention.

Claims (14)

1. the method to the portable terminal impression information is characterized in that, this method comprises:

Be provided with in advance and throw in target information and in information to be put, feedback controls is set;

Input target information according to being provided with is thrown in information to be put first;

Monitoring is also obtained portable terminal through feedback information also storage, the renewal of feedback controls to impression information;

Cycle release time that is provided with in advance then, upgrade according to the feedback information that upgrades and to throw in target information;

Input target information according to upgrading is thrown in information to be put.

2. the method for claim 1; It is characterized in that said input target information comprises: the time period information of information operator's informaiton, application platform information, application type information, mobile terminal system information, portable terminal brand message, input regional information, release time cycle information and input.

3. method as claimed in claim 2 is characterized in that, said mobile terminal system information is stored with the mode of matrix:

$W=\left[\begin{array}{c}(w_{11},p_{11}=1),(w_{12},p_{12}=1),...,(w_{1j},p_{1j}=1),...,(w_{1n},p_{1n}=1)\\ ...\\ (w_{i1},p_{i1}=1),(w_{i2},p_{i2}=1),...,(w_{\mathrm{ij}},p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}},p_{\mathrm{in}}=1)\\ ...\\ (w_{k1},p_{k1}=1),(w_{k2},p_{k2}=1),...,(w_{\mathrm{kj}},p_{\mathrm{kj}}=1),...(w_{\mathrm{kn}},p_{\mathrm{kn}}=1)\end{array}\right]$

Wherein,

W representes information Operation Server mobile terminals stored system information;

w _IjExpression need be thrown in impression information j to portable terminal i;

K representes that the portable terminal number thrown in first, n are the impression information number of throwing in first, i≤k, j≤n;

p _IjFor throwing in probability, p _Ij=1 is illustrated in when carrying out the impression information input first, and impression information j throws in to portable terminal i with 100% probability.

4. method as claimed in claim 3 is characterized in that, said feedback information comprises: click the feedback information, browsing page of impression information but do not click the feedback information of impression information and the feedback information of browsing page not.

5. method as claimed in claim 4 is characterized in that, said feedback information to impression information upgrades and specifically comprises:

Behind uploading feedback information first; According to the renewal frequency that is provided with in advance; If monitor the targeted customer original impression information of not clicking has been carried out clicking operation, perhaps, monitored the targeted customer and the webpage of originally not browsing has been carried out browsing but do not click impression information; Then return corresponding feedback information to the information Operation Server, this portable terminal of information Operation Server updated stored is to the feedback information of this impression information.

6. method as claimed in claim 5 is characterized in that, said feedback information is stored with the feedback information matrix through the mobile terminal system information of extension storage, and said feedback information matrix is:

$W=\left[\begin{array}{c}(w_{11}=0,p_{11}=1),(w_{12}=0,p_{12}=1),...,(w_{1j}=1,p_{1j}=1),...,(w_{1n}=-1,p_{1n}=1)\\ ...\\ (w_{i1}=-1,p_{i1}=1),(w_{i2}=-1,p_{i2}=1),...,(w_{\mathrm{ij}}=0,p_{\mathrm{ij}}=1),...,(w_{\mathrm{in}}=0,p_{\mathrm{in}}=1)\\ ...\\ (w_{k1}=0,p_{k1}=1),(w_{k2}=0,p_{k2}=1),...,(w_{\mathrm{kj}}=-1,p_{\mathrm{kj}}=1),...,(w_{\mathrm{kn}}=1,p_{\mathrm{kn}}=1)\end{array}\right]$

Wherein,

If w _Ij=0, expression targeted customer corresponding mobile terminal i does not browse the webpage that comprises impression information j;

If w _Ij=1, expression targeted customer corresponding mobile terminal i has clicked impression information j;

If w _Ij=-1, expression targeted customer corresponding mobile terminal i has browsed webpage but has not clicked impression information j.

7. method as claimed in claim 6 is characterized in that, said feedback information according to renewal upgrades the input target information and specifically comprises:

Add up respectively that the feedback information value is 1 columns in each row of stored feedback information matrix, obtain the feedback information value and be the row at maximum columns place of 1;

According to the row that obtains, calculate the Euclidean distance of this row and other row;

Euclidean distance to obtaining is arranged according to order from small to large, the corresponding row of the Euclidean distance of preset number before choosing;

The capable addition of vectors of the row of this preset number of choosing is obtained vector, the maximum N of vectorial intermediate value that addition is obtained _ImaxThe pairing new impression information of individual and not out of date element joins in the respective column that the preset number chosen is expert at and upgrades and throw in probability, wherein, and N _ImaxFor feedback information value in each row of feedback information matrix is 1 maximum columns.

8. method as claimed in claim 7 is characterized in that, said Euclidean distance computing formula is:

$\mathrm{dis}(W_i,W_j)=\underset{l=1}{\overset{n}{\mathrm{\Σ}}}{(w_{\mathrm{il}}-w_{\mathrm{jl}})}^2$

In the formula,

w _iFor the feedback information value is the corresponding at most row of 1 number of times;

Dis (W _i, W _j) for going w _iWith row w _jBetween Euclidean distance.

9. method as claimed in claim 7 is characterized in that, the said maximum N of vectorial intermediate value that addition is obtained _ImaxThe pairing new impression information of individual and not out of date element joins in the respective column that the preset number chosen is expert at and upgrades and throws in probability and specifically comprise:

If the corresponding feedback information value of the q that stored feedback information matrix preset number is expert at row is 1, then use

Replace (w _Iq=1, p _Iq=1), wherein, 1≤q≤N _Imax, i is the row at preset number place,

Be new impression information;

If the corresponding feedback information value of the q that feedback information matrix preset number is expert at row is-1, then use Replace (w _Iq=1, p _Iq=1);

If the corresponding feedback information value of the q that feedback information matrix preset number is expert at row is 0, then keeps this impression information and throw in frequency to this portable terminal.

10. method as claimed in claim 6 is characterized in that, said feedback information according to renewal upgrades the input target information and specifically comprises:

If the feedback information value in the feedback information matrix is 1, then from throw in target information, delete the corresponding impression information of this portable terminal;

If the feedback information value in the feedback information matrix is-1, then reduce the frequency of throwing in this impression information input to this portable terminal in the target information according to the strategy that is provided with in advance;

If the feedback information value in the feedback information matrix is 0, then keep the frequency of throwing in this impression information input to this portable terminal in the target information.

11. an information delivery device is characterized in that, this device comprises: memory module, information putting module, monitoring modular, time block and information are thrown in processing module, wherein,

Memory module is used to store the input target information and the information to be put that are provided with in advance;

The information putting module is used for reception information and throws in instruction, according to the input target information of memory module storage impression information is thrown in;

Monitoring modular is used for monitoring and obtain the feedback information of the feedback controls of portable terminal through being arranged on impression information in advance to impression information, and the information that exports to is thrown in processing module and stored, upgrades with the feedback information matrix form;

Time block, be used for cycle release time that is provided with in advance then, throw in processing module output to information and upgrade indication information;

Information is thrown in processing module, is used for receiving upgrading indication information, according to the input target information of the feedback information updated stored module stores of upgrading, and after the input target information of updated stored module stores, throws in instruction to information putting module output information.

12. device as claimed in claim 11; It is characterized in that; Said feedback information comprises: click the feedback information of impression information, corresponding feedback information value is 1, browsing page but do not click the feedback information of impression information, corresponding feedback information value be-1 and; The feedback information of browsing page not, corresponding feedback information value is 0.

13. device as claimed in claim 12 is characterized in that, said information is thrown in processing module and is comprised: feedback information primary system meter unit, Euclidean distance computing unit, newline acquiring unit and throw in the target information updating block more, wherein,

Feedback information primary system meter unit is used for receive upgrading indication information, adds up feedback information value in each row of stored feedback information matrix respectively and be 1 columns, obtains the feedback information value and be the row at 1 maximum columns place;

The Euclidean distance computing unit, the information of the row that is used for obtaining according to feedback information primary system meter unit is calculated the Euclidean distance of this row and other row, exports more newline acquiring unit to;

More the newline acquiring unit is used for the Euclidean distance of obtaining is arranged according to order from small to large, the corresponding row of the Euclidean distance of preset number before choosing;

Throw in the target information updating block, the capable addition of vectors of the row of the preset number that is used for newline acquiring unit is more chosen obtains vector, the N of the vectorial intermediate value maximum that addition is obtained _ImaxThe pairing new impression information of individual and not out of date element joins in the respective column that the preset number chosen is expert at and upgrades and throw in the input target information that probability obtains upgrading; And after the input target information of updated stored module stores; Throw in instruction to information putting module output information; Wherein, N _ImaxFor feedback information value in each row of feedback information matrix is 1 maximum columns.

14. device as claimed in claim 12 is characterized in that, said information is thrown in processing module and is comprised: feedback information value storage unit and input target information updating block, wherein,

Feedback information value storage unit is used for the receiving target user through the feedback information value that portable terminal returns, and stores and upgrades;

Throw in the target information updating block, be used for receiving and upgrade indication information, the feedback information value of feedback information value cell stores is obtained in inquiry:

If the feedback information value is 1, the corresponding impression information of portable terminal under this feedback information value of deletion from the input target information of memory module storage then;

If the feedback information value is-1, then throw in frequency according to the corresponding impression information of portable terminal under this feedback information value in the input target information of the strategy minimizing memory module storage that is provided with in advance;

If the feedback information value is 0, then do not deal with;

And after the feedback information value of having inquired about feedback information value cell stores, throw in instruction to information putting module output information.

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