CN102609870A

CN102609870A - System and method for matchmaking and transaction of electronic commerce

Info

Publication number: CN102609870A
Application number: CN2012100245048A
Authority: CN
Inventors: 陈晓亮
Original assignee: Individual
Current assignee: Individual
Priority date: 2012-02-03
Filing date: 2012-02-03
Publication date: 2012-07-25

Abstract

The invention discloses a system and method for matchmaking and transaction of electronic commerce. The system comprises a user management module, a target management module, a transaction management module and an intermediary module, wherein an intermediary user provides commodities, services or user recommendation service for a buyer or a seller through the intermediary module; the commodities and services needing to be purchased or user parameter information provided by the buyer and the commodities, services or the user parameter information provided by the seller are received and stored into a database by the intermediary module; the commodities, services or user parameter information needed by the buyer and the commodities, services or user parameter information needed by the seller are matched, and the matching coincidence rate is calculated; and a group of commodities, services or user data or multiple groups of commodities, services or user data are selected for the two parties of the buyer and the seller to select according to the matching coincidence rate. According to the system and the method, the intermediary user who has deep knowledge of certain category products can effectively help the two trading parties reduce information query time and cost; and the success rate of on-line transaction is greatly improved due to the appearance of the intermediary user.

Description

A kind of ecommerce trade matching system and method

Technical field

The invention belongs to computing machine and networking technology area, relate to a kind of transaction system, relate in particular to a kind of ecommerce trade matching system; Simultaneously, the invention still further relates to a kind of ecommerce trade matching method.

Background technology

Present e-commerce platform B2B, in B2C and the C2C platform, especially in the C2C platform, transaction, is bought after finding commodity initiatively at the enterprising line search of platform by the demand user, accomplishes process of purchase.The user possibly lack professional knowledge and distinguishing ability for the commodity that will buy, is difficult to confirm whether the commodity that will buy can satisfy self needs.At this moment the demand user can have the professional person commercial product recommending to be provided and to produce more effective buying behavior with regard to hope.

With the Taobao is example, and the buyer issues commodity, when the user buys commodity according to the correlated condition search commercial articles; The input relevant information is submitted purchase order to after selecting satisfied commodity; Pay, the seller paid the buyer according to logistics information with commodity after payment was accomplished again, and whole trading order form was accomplished after the buyer confirmed commodity; Flow process is as shown in Figure 1, comprises the steps: that mainly the seller issues commodity; Buyer's search commercial articles; The buyer submits order to; Buyer's payment; Seller's delivery; The buyer receives and estimates each other.

Main not enough below this direct buying pattern of Taobao exists:

(1) the demand user needs labor energy to seek the target commodity, especially at commodity of the same type, when brand and trade company's enormous amount.

Be difficult to the commodity that final acquisition highly meets demand when (2) the demand user lacks target commodity professional knowledge.

(3) because the demand user does not understand merchandise news, the commodity selling user need bear a large amount of description interpretation works.Increase and sell user's operation cost and invalid communication.

(4) the commodity selling user need bear the work of new user's exploitation and commodity expansion fully.

Summary of the invention

Technical matters to be solved by this invention is: a kind of ecommerce trade matching system is provided, can improves the success ratio of online trading greatly, reduce exchange hour.

In addition, the present invention also provides a kind of ecommerce trade matching method, can improve the success ratio of online trading greatly, reduces exchange hour.

For solving the problems of the technologies described above, the present invention adopts following technical scheme:

A kind of ecommerce trade matching system, said system comprises: user management module, target administration module, trade management module, intermediary's module;

Said intermediary module comprises:

Intermediary is provided with the unit, on mediating function, function is set in order to the user to be provided, and content is set comprises: whether be ready to take on the role of intermediary, the visible user scope of the role of intermediary, intermediary's speciality classification, corresponding key word; When the user is ready to take on the role of intermediary in setting, on original corresponding function of user, expand the role's of intermediary function, and can carry out the operation of trade matching; Simultaneously, intermediary is provided with the mediating function setting that target need be judged in the unit, comprises whether target accepts that intermediary brings together and for the user's of intermediary relevant entry criteria (like the index claimed range, region claimed range, speciality classification etc.); Be provided with when the user issues commodity when accepting intermediary and brining together, the user of intermediary just can bring operation together to these commodity, perhaps, just can initiate bring together operation to these commodity after having only the user's of intermediary a certain index to reach requirement; Said commodity comprise physical goods and Virtual Service commodity;

Intermediary collection unit; In order to after allowing the user that the role of intermediary is set; Object of Transaction is collected; After the collection automatically with both parties' target information stores to database, and with both parties classification, effective target after the collection and both parties will carry out next step matching operation by the user of intermediary in intermediary's matching unit;

Intermediary's matching unit, in order to after the user of intermediary is with alternative both parties' information collection, the user of intermediary analyzes with regard to both parties' information of collection; Judge the combination of conclusion of the business probability high transaction, send trade matching immediately and invite information that this information comprises both sides' visual information, folk prescription visual information, the equal invisible information of both sides; Both sides' visual information comprises the invitation title; Detailed content, the folk prescription visual information comprises agency fee, the equal invisible information of both sides comprises target ID, the other user ID; This moment, both sides' relevant information was hidden without exception, the transaction descriptor that the only visible user of intermediary is sent; Match information is waited to bring together both sides and is promptly received intermediary message after sending, and can be based on this next step action of intermediary message operation; Wait to bring together both sides and receiving the also visible simultaneously corresponding information of the user of this intermediary of match information and intermediary's index; Intermediary's index comprises speciality classification, key word, intermediary's success ratio, intermediary sevices satisfaction, with as whether agreeing one of basis for estimation that this intermediary message is brought together; When the user of intermediary selected match trading information, system provided the matching rate computational tool to supply the user of intermediary to carry out reference; System's support is mated according to the commodity of collection or service and to each parameter attribute of user, calculates the matching value of each single parameter attribute according to the matching degree of each parameter information, averages or weighted mean value, obtains the match rate; Then select one or more groups commodity according to the match rate, the data of service or respective user are selective;

The user feedback unit, after receiving the information of brining together both sides to be brought together, both sides all can bring information together and carry out feedback operation to this: agree to bring together, refusal is brought together; If this brings invitation together any side refusal, then failure is brought in this transaction together, and corresponding intermediary message is closed, and the failure flags position is changed to " very ", and bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; If both sides all accept the invitation, comprise two kinds of situation: (1) commodity transaction does not have the competitive bidding process, then directly generates trading order form, gets into transaction flow, and both parties' information exhibition this moment is removed and hidden, and shows consistent with general transaction; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; (2) commodity transaction has the competitive bidding process, and then the information commit unit is needed to submit corresponding competitive bidding information to by alternative side, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message; Competitive bidding failure is then brought operation together and is failed immediately, bring information failure flags position together and be changed to " very ", and state is changed to and closes;

User's screening unit, both sides all accept to bring together invitation in the user feedback unit, and conclude the business when possessing the competitive bidding process, and the purchaser screens a plurality of trading objects to be selected through user's screening unit, selects the trading object of appointment; Promptly generate trading order form behind the given transaction object, get into transaction flow; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information;

The user exchanges the unit, bring together both sides receive that the user of intermediary sends bring information together after, exchange the unit through the user and carry out information interchange, but the exchange of information that both sides send just can be sent to the other side after must confirming through the user of intermediary;

The information commit unit; Both sides all accept to bring together invitation in the user feedback unit, and conclude the business when possessing the competitive bidding process, and alternative square tube is crossed the information commit unit and submitted corresponding competitive bidding information to; Competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message;

After successfully finishing at trade matching, reduce from corresponding parties based on brining the commission amount of money that is provided with in the information together commission clearing unit;

Evaluation unit, both sides are actual to conclude the business brining together, and both parties submit to intermediary sevices through evaluation unit and estimate after closing the transaction, and brings together to intermediary's this time and to make each item index and mark;

Intermediary's index unit is stored in order to the user of the intermediary each item index that draws according to evaluation unit, and upgrades the user's of intermediary the index of correlation; Part index number is directly calculated according to the real data state by system.

The user of intermediary provides commodity, service or user's recommendation service through said intermediary module, and trade matching is reached; Said intermediary module receives the needs purchase commodity of buyer's submission or the parameter information of service, and the seller provides the parameter information of commodity or service and potential transaction user's parameter information, is stored in the database; Then carry out matching treatment, select one or more groups commodity or/and serve or/and user data supplies both sides to select according to matching result.

As a kind of preferred version of the present invention, said intermediary module comprises match rate computing unit, needs commodity, service or user's parameter information and this parameter information corresponding parameters attribute in order to obtain both parties;

Simultaneously; Commodity that intermediary's module is chosen according to the user of intermediary or service are or/and demand for commodity or demand for services; According to each parameter attribute from database, inquire about correspondence commodity or service or/and demand for commodity or demand for services or/and the user; To the commodity chosen or service or/and demand for commodity or demand for services, with corresponding commodity or service or/and demand for commodity or demand for services or/and the user is mated, are calculated the matching value of each single parameter attribute according to the matching degree of each parameter information; Then average or weighted mean value, obtain the match rate; Then select one or more groups commodity, service or user data to supply both parties to select according to the match rate;

To physical goods, if the user of intermediary collection is the demand for commodity information of demand user issue, then the merchandising information and the demand for commodity information of the sale user issue that will collect of the user of intermediary are carried out matching rate calculating; Perhaps, if the user of intermediary collection is the merchandise sales information of selling user's issue, then the user of intermediary carries out matching rate calculating with the demand for commodity information of demand user's issue of collection with merchandise sales information; Perhaps the user of intermediary carries out matching rate calculating with demand user itself and the merchandise sales information of collection, and the matching parameter attribute depends on the parameter attribute that demand user itself that system supports is possessed;

To the Virtual Service commodity; If the user of intermediary collection is the demand for services information of demand user issue; Then the service that will collect of the user of intermediary provides user itself and demand for services information to carry out matching rate to calculate, and the matching parameter attribute depends on the parameter attribute that service that system supports provides user itself to be possessed; Perhaps; If the user of intermediary collection is the service sales information that service provides the user to issue; Then the user of intermediary carries out matching rate calculating with demand user itself and the service sales information of collection, and the matching parameter attribute depends on the parameter attribute that demand user itself that system supports is possessed; Perhaps, the user of intermediary directly carries out matching rate calculating with the service sales information and the demand for services information of collection, calculates the parameter attribute based on information on services.

As a kind of preferred version of the present invention, said intermediary module comprises:

Intermediary is provided with the unit, on mediating function, function is set in order to the user to be provided, and content is set comprises: whether be ready to take on the role of intermediary, the visible user scope of the role of intermediary, intermediary's speciality classification, corresponding key word; When the user is ready to take on the role of intermediary in setting, on original corresponding function of user, expand the role's of intermediary function, and can carry out the operation of trade matching; Simultaneously, intermediary is provided with the mediating function setting that target need be judged in the unit, and the user issues commodity or service and the time is provided with when accepting intermediary and brining together, and the user of intermediary just can bring operation together to these commodity or service; Perhaps, have only the user's of intermediary a certain index to reach to set and just can initiate bring together operation after requiring these commodity;

Intermediary's matching unit; In order to just conclude the business commodity or service of both parties mated according to each parameter attribute; Calculate the matching value of each single parameter attribute according to the matching degree of each parameter information; Then average or weighted mean value, obtain the match rate and then select one or more groups commodity, service or user data to supply both parties to select according to the match rate; After the user of intermediary was with alternative both parties' information collection, the user of intermediary analyzed with regard to both parties' information of collection, judged the combination of conclusion of the business probability high transaction; Send trade matching immediately and invite information; This information comprises both sides' visual information, folk prescription visual information, the equal invisible information of both sides, and both sides' visual information comprises invitation title, detailed content; The folk prescription visual information comprises agency fee, and the equal invisible information of both sides comprises target ID, the other user ID; This moment, both sides' relevant information was hidden without exception, the transaction descriptor that the only visible user of intermediary is sent; Match information is waited to bring together both sides and is promptly received intermediary message after sending, and can be based on this next step action of intermediary message operation; Wait to bring together both sides and receiving the also visible simultaneously corresponding information of the user of this intermediary of match information and intermediary's index; Intermediary's index comprises speciality classification, key word, intermediary's success ratio, intermediary sevices satisfaction, with as whether agreeing one of basis for estimation that this intermediary message is brought together.

As a kind of preferred version of the present invention, said intermediary module further comprises:

The user exchanges the unit, in order to bring together both sides receive that the user of intermediary sends bring information together after, exchange the unit through the user and carry out information interchange, but the exchange of information that both sides send just can be sent to the other side after must confirming through the user of intermediary;

The information commit unit; Both sides all accept to bring together invitation in the user feedback unit, and conclude the business when possessing the competitive bidding process, and alternative square tube is crossed the information commit unit and submitted corresponding competitive bidding information to; Competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message.

The trade matching method of a kind of above-mentioned ecommerce trade matching system, the user of intermediary through said intermediary module to the buyer or/and the seller provides commodity, service or user's recommendation service;

Said intermediary module receives the needs purchase commodity of buyer's submission or the parameter information of service, and the seller provides the parameter information of commodity or service and potential transaction user's parameter information, is stored in the database;

Intermediary's module needs the parameter information of commodity or service and the parameter information of seller's commodity or service or user's parameter information to mate to the buyer, calculate the match rate; Then select one or more groups commodity or/and serve or/and user data supplies both sides to select based on the match rate.

As a kind of preferred version of the present invention, said method specifically comprises the steps:

Intermediary is provided with step: the user is provided with the unit through intermediary mediating function is set, and is provided with content comprises whether being ready to take on the role of intermediary, the visible user scope of the role of intermediary, intermediary's speciality classification, corresponding key word; When the user is ready to take on the role of intermediary in setting, on original corresponding function of user, expand the role's of intermediary function, and can carry out the operation of trade matching; Simultaneously, intermediary is provided with the mediating function setting that target need be judged in the unit, and the user issues commodity or service and the time is provided with when accepting intermediary and brining together, and the user of intermediary just can bring operation together to these commodity or service; Perhaps, just can initiate bring together operation after having only the user's of intermediary a certain index to reach requirement to these commodity;

Intermediary's collection step: after allowing the user that the role of intermediary is set; The user of intermediary collects Object of Transaction through intermediary collection unit; After the collection automatically with both parties' target information stores to database; And with both parties' classification, effective target after the collection and both parties will carry out next step matching operation by the user of intermediary in intermediary's matching unit;

Intermediary's coupling step: after the user of intermediary is with alternative both parties' information collection; The user of intermediary analyzes with regard to both parties' information of collection; Judge the combination of conclusion of the business probability high transaction through intermediary's matching unit, send trade matching immediately and invite information that this information comprises both sides' visual information, folk prescription visual information, the equal invisible information of both sides; Both sides' visual information comprises the invitation title; Detailed content, the folk prescription visual information comprises agency fee, the equal invisible information of both sides comprises target ID, the other user ID; This moment, both sides' relevant information was hidden without exception, the transaction descriptor that the only visible user of intermediary is sent; Match information is waited to bring together both sides and is promptly received intermediary message after sending, and can be based on this next step action of intermediary message operation; Wait to bring together both sides and receiving the also visible simultaneously corresponding information of the user of this intermediary of match information and intermediary's index; Intermediary's index comprises speciality classification, key word, intermediary's success ratio, intermediary sevices satisfaction, with as whether agreeing one of basis for estimation that this intermediary message is brought together.

As a kind of preferred version of the present invention, said method further comprises:

User feedback step: after both sides to be brought together received the information of brining together, both sides all can bring information together and carry out feedback operation the user to this through the user feedback unit: agree to bring together, refusal is brought together; If this brings invitation together any side refusal, then failure is brought in this transaction together, and corresponding intermediary message is closed, and the failure flags position is changed to " very ", and bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; If both sides all accept the invitation, comprise two kinds of situation: (1) commodity transaction does not have the competitive bidding process, then directly generates trading order form, gets into transaction flow, and both parties' information exhibition this moment is removed and hidden, and shows consistent with general transaction; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; (2) commodity transaction has the competitive bidding process, and then the information commit unit is needed to submit corresponding competitive bidding information to by alternative side, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message; Competitive bidding failure is then brought operation together and is failed immediately, bring information failure flags position together and be changed to " very ", and state is changed to and closes;

The user screens step: both sides all accept to bring together invitation in the user feedback unit, and conclude the business when possessing the competitive bidding process, and the purchaser can screen a plurality of trading objects to be selected, select the trading object of appointment; Promptly generate trading order form behind the given transaction object, get into transaction flow; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information;

The user exchanges step: bring together both sides receive that the user of intermediary sends bring information together after, exchange the unit through the user and carry out information interchange, but the exchange of information that both sides send just can be sent to the other side after must confirming through the user of intermediary;

Information is submitted step to: both sides all accept to bring together invitation in the user feedback unit; And when transaction possesses the competitive bidding process; Alternative square tube is crossed the information commit unit and is submitted corresponding competitive bidding information to, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message;

Commission clearing step: after trade matching successfully finished, reduced from corresponding parties based on brining the commission amount of money that is provided with in the information together commission clearing unit;

Evaluation procedure: both sides are actual to conclude the business brining together, and both parties submit to intermediary sevices through evaluation unit and estimate after closing the transaction, and brings together to intermediary's this time and to make each item index and mark;

Intermediary's Index for Calculation step: intermediary's index unit is stored according to the user of intermediary each item index that evaluation unit draws, and upgrades the user's of intermediary the index of correlation; Part index number is directly calculated according to the real data state by system.

First user sets intermediary and is provided with, and confirms that the role of intermediary activates, and confirms intermediary's speciality classification, key word, good friend's visible range;

First user seeks both parties' information, Object of Transaction; After finding suitable Object of Transaction, if this target allows intermediary's trade matching when creating, then first user-operable puts into collection this target with alternative, and both parties' target all need be puted into collection;

First user, promptly the user of intermediary selects and brings both sides together, and the system-computed matching rate is as a reference; First user is mated potential both parties second user and the 3rd user's target, sends match information; Second user and the 3rd user receive the information of brining together, show intermediary's relevant information and index simultaneously;

Potential both parties second user should exchange with the 3rd user in potential transaction, can checked and is replied by the other side after exchange of information is confirmed through first user;

If potential both parties second user and the 3rd user can't all confirm first user's the information of brining together; Then this brings operation failure together; Brining information state together is changed to and closes; Bring information failure flags position together and be changed to " very ", and through second user is set in the unit and this Transaction Information of the 3rd user can't be concluded the business separately in setting-up time once forbidding concluding the business; Avoid second user and the 3rd user's tripping first user directly to conclude the business;

If this Object of Transaction possesses the competitive bidding scene; Then bring among the user competitive bidding side together and need submit the competitive bidding data to; If then this brings operation failure together in the competitive bidding failure; Bring information state together and be changed to and close, bring information failure flags position together and be changed to " very ", and second user and the 3rd user can't conclude the business separately in setting-up time with regard to this Transaction Information; Avoid second user and the 3rd user's tripping first user directly to conclude the business; If the competitive bidding success then generates trading order form;

If this Object of Transaction does not possess the competitive bidding scene, then generate trading order form between the system;

After trading order form generated, both sides hid Info originally and obtain showing that exchange's exhibition information is consistent during with no intermediary; Both parties soon confirm actual information, and to send the intermediary message of transmission to describe content consistent with first user; If second user or the 3rd user's subjectivity think that description is excessive with actual conditions discrepancy, the standard that can't meet the demands is then closed trading order form; Then this brings operation failure together; Bring information state together and be changed to and close, bring information failure flags position together and be changed to " very ", and second user and the 3rd user can't conclude the business separately in setting-up time with regard to this Transaction Information; Avoid second user and the 3rd user's tripping first user directly to conclude the business;

After transaction flow finished, system carried out intermediary's commission clearing automatically, and the commission amount of money and the commission ratio set when first user will send according to intermediary message obtain corresponding commission, and system directly takes off from the gathering user who sets;

After the trade matching both sides complete successfully transaction; Both parties can carry out intermediary's index assessment and scoring to the user of intermediary; System will write down the evaluation result of each successful trade matching, and calculate the first whole user intermediary exponential quantity automatically after each trade matching completion.

Compared with prior art, the beneficial effect of the ecommerce trade matching system and method for the present invention's proposition is:

(1) having the user of intermediary who understands in depth for certain classification product can effectively help both parties to reduce information inquiry time and cost.

(2) user's of intermediary appearance will improve the success ratio of online trading greatly.

(3) both parties and the user's of intermediary interests have effectively been ensured.Fair and just have been accomplished to the full extent.

(4) user of intermediary will reduce the commodity consultation cost of commodity selling side to a great extent.

(5) the user's liveness and the participation of e-commerce platform can have greatly been improved.

(6) the professional user of intermediary will effectively help to reduce the probability that user error is bought commodity.

(7) user of intermediary will be reflected in its corresponding intermediary's index in the performance of trade matching.

(8) intermediary's commission can dynamically be set the amount of money and collect object, and after transaction is accomplished, distributes automatically.

Description of drawings

Fig. 1 is the process flow diagram of existing electronic business transaction method.

Fig. 2 is the composition synoptic diagram of ecommerce trade matching system among the embodiment one.

Fig. 3 is the composition synoptic diagram of ecommerce trade matching system among the embodiment two.

Fig. 4 is the process flow diagram of ecommerce trade matching method among the embodiment two.

Embodiment

Specify the preferred embodiments of the present invention below in conjunction with accompanying drawing.

Embodiment one

See also Fig. 2, the present invention has disclosed a kind of ecommerce trade matching system, and said system comprises: user management module, target administration module, trade management module, intermediary's module.

The user of intermediary through said intermediary module 10 in order to the buyer or/and the seller provides commodity, the service or user's recommendation service.Said intermediary module 10 receives the needs purchase commodity of buyer's submission or the parameter information and the seller of service provides commodity, and service or user's parameter information is stored in the database; Then need the parameter information of commodity, service and seller's commodity, service or user's parameter information to mate, calculate the match rate the buyer; Then select one or more groups commodity according to the match rate, service or user data supply both parties to select.Among the present invention, commodity can be tangible goods, also can be invisible service.

Said intermediary module 10 comprises match rate computing unit (figure does not show), needs commodity, service or user's parameter information and this parameter information corresponding parameters attribute in order to obtain both parties.Simultaneously; Commodity that intermediary's module 10 is chosen according to the user of intermediary or service are or/and demand for commodity or demand for services; According to each parameter attribute from database, inquire about correspondence commodity or service or/and demand for commodity or demand for services or/and the user; To the commodity chosen or service or/and demand for commodity or demand for services, with corresponding commodity or service or/and demand for commodity or demand for services or/and the user is mated, are calculated the matching value of each single parameter attribute according to the matching degree of each parameter information; Then average or weighted mean value, obtain the match rate; Then select one or more groups commodity, service or user data to supply both parties to select according to the match rate.For example:

1, to physical goods, if the user of intermediary collection is the demand for commodity information of demand user issue, then the user of intermediary can carry out matching rate calculating with demand for commodity information with the merchandising information of the sale user issue of collection;

2, to physical goods, if the user of intermediary collection is the merchandise sales information of selling user's issue, then the user of intermediary can carry out matching rate calculating with merchandise sales information with the demand for commodity information of demand user's issue of collection; Perhaps the user of intermediary can carry out matching rate calculating with demand user itself and the merchandise sales information of collection, and the matching parameter attribute depends on the parameter attribute that demand user itself that system supports is possessed;

3; To the Virtual Service commodity; If the user of intermediary collection is the demand for services information of demand user issue; Then the user of intermediary can provide the service of collection user itself and demand for services information to carry out matching rate calculating, and the matching parameter attribute depends on the parameter attribute that service that system supports provides user itself to be possessed;

4; To the Virtual Service commodity; If the user of intermediary collection is the service sales information that service provides the user to issue; Then the user of intermediary can carry out matching rate calculating with demand user itself and the service sales information of collection, and the matching parameter attribute depends on the parameter attribute that demand user itself that system supports is possessed;

5, to the Virtual Service commodity, the user of intermediary can directly carry out matching rate calculating with the service sales information and the demand for services information of collection, calculates the parameter attribute based on information on services.

Intermediary's module 10 comprises that intermediary is provided with unit 11, intermediary collection unit 12, intermediary's matching unit 13, user feedback unit 14, user's screening unit 15, user and exchanges unit 16, information commit unit 17, commission clearing unit 18, evaluation unit 19, intermediary's index unit 110; Below introduce each unit respectively.

[intermediary is provided with the unit]

Intermediary is provided with unit 11 and on mediating function, function is set in order to the user to be provided, and content is set comprises: whether be ready to take on the role of intermediary, the visible user scope of the role of intermediary, intermediary's speciality classification, corresponding key word; When the user is ready to take on the role of intermediary in setting, on original corresponding function of user, expand the role's of intermediary function, and can carry out the operation of trade matching; Simultaneously, intermediary is provided with the mediating function setting that target need be judged in the unit, comprises whether target accepts that intermediary brings together and for the user's of intermediary relevant entry criteria (like the index claimed range, region claimed range, speciality classification etc.); Be provided with when the user issues commodity when accepting intermediary and brining together, the user of intermediary just can bring operation together to these commodity, just can initiate bring together operation to these commodity after for example having only the user's of intermediary a certain index to reach requirement again.Perhaps, have only the user's of intermediary a certain index to reach to set and just can initiate bring together operation after requiring these commodity.

[intermediary collection unit]

Intermediary collection unit 12 is in order to after allowing the user that the role of intermediary is set; Object of Transaction is collected; After the collection automatically with both parties' target information stores to database; And with both parties' classification, effective target after the collection and both parties will carry out next step matching operation by the user of intermediary in intermediary's matching unit.

[intermediary's matching unit]

Intermediary's matching unit 13 is in order to mate just conclude the business commodity or service of both parties according to each parameter attribute; Calculate the matching value of each single parameter attribute according to the matching degree of each parameter information; Then average or weighted mean value, obtain the match rate and then select one or more groups commodity, service or user data to supply both parties to select according to the match rate.Particularly, after the user of intermediary was with alternative both parties' information collection, the user of intermediary analyzed with regard to both parties' information of collection; Judge the combination of conclusion of the business probability high transaction, send trade matching immediately and invite information that this information comprises both sides' visual information, folk prescription visual information, the equal invisible information of both sides; Both sides' visual information comprises the invitation title; Detailed content, the folk prescription visual information comprises agency fee, the equal invisible information of both sides comprises target ID, the other user ID; This moment, both sides' relevant information was hidden without exception, the transaction descriptor that the only visible user of intermediary is sent; Match information is waited to bring together both sides and is promptly received intermediary message after sending, and can be based on this next step action of intermediary message operation; Wait to bring together both sides and receiving the also visible simultaneously corresponding information of the user of this intermediary of match information and intermediary's index; Intermediary's index comprises speciality classification, key word, intermediary's success ratio, intermediary sevices satisfaction, with as whether agreeing one of basis for estimation that this intermediary message is brought together.

When the user of intermediary selected match trading information, system provided the matching rate computational tool to supply the user of intermediary to carry out reference.System's support is mated based on the commodity of collection or service and to each parameter attribute of user, calculates the matching value of each single parameter attribute based on the matching degree of each parameter information, then averages or weighted average, obtains the match rate; Then select one or more groups commodity based on the match rate, the data of service or respective user are selective.

To concrete scene, present embodiment is enumerated as follows:

[user feedback unit]

User feedback unit 14 is in order to after receiving the information of brining together both sides to be brought together, and both sides all can bring information together and carry out feedback operation to this: agree to bring together, refusal is brought together; If this brings invitation together any side refusal, then failure is brought in this transaction together, and corresponding intermediary message is closed, and the failure flags position is changed to " very ", and bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; If both sides all accept the invitation, comprise two kinds of situation: (1) commodity transaction does not have the competitive bidding process, then directly generates trading order form, gets into transaction flow, and both parties' information exhibition this moment is removed and hidden, and shows consistent with general transaction; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; (2) commodity transaction has the competitive bidding process, and then the information commit unit is needed to submit corresponding competitive bidding information to by alternative side, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message; Competitive bidding failure is then brought operation together and is failed immediately, bring information failure flags position together and be changed to " very ", and state is changed to and closes;

[user's screening unit]

Both sides all accept to bring together invitation in the user feedback unit, and conclude the business when possessing the competitive bidding process, and the purchaser screens through 15 pairs of a plurality of trading objects to be selected of user's screening unit, select the trading object of appointment; Promptly generate trading order form behind the given transaction object, get into transaction flow; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information.

[user exchanges the unit]

Bring together both sides receive that the user of intermediary sends bring information together after, exchange unit 16 through the user and carry out information interchange, but the exchange of information that both sides send just can be sent to the other side after must confirming through the user of intermediary.

[information commit unit]

Both sides all accept to bring together invitation in the user feedback unit, and conclude the business when possessing the competitive bidding process, and alternative square tube is crossed information commit unit 17 and submitted corresponding competitive bidding information to, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message.

[commission clearing unit]

Reduce from corresponding parties according to brining the commission amount of money that is provided with in the information together in order to after successfully finishing at trade matching commission clearing unit 18.

[evaluation unit]

Evaluation unit 19, both sides are actual to conclude the business brining together, and both parties submit to intermediary sevices through evaluation unit and estimate after closing the transaction, and brings together to intermediary's this time and to make each item index and mark.

[intermediary's index unit]

Intermediary's index unit 110 is stored in order to the user of the intermediary each item index that draws according to evaluation unit, and upgrades the user's of intermediary the index of correlation; Part index number is directly calculated according to the real data state by system.

More than introduced the composition of ecommerce trade matching of the present invention system, the present invention has also disclosed the trade matching method of said system when disclosing said system; The user of intermediary through said intermediary module in order to the buyer or/and the seller provides commodity, the service or user's recommendation service; Said intermediary module receives needs purchase commodity or user's parameter information and the parameter information that the seller provides commodity or user that the buyer submits to, is stored in the database; Intermediary's module needs the parameter information of commodity or service and seller's commodity, service or user's parameter information to mate to the buyer, calculates the match rate; Then select one or more groups commodity according to the match rate, service or user data supply both parties to select.

Said method specifically comprises the steps:

[intermediary is provided with step] user is provided with the unit through intermediary mediating function is set, and is provided with content comprises whether being ready to take on the role of intermediary, the visible user scope of the role of intermediary, intermediary's speciality classification, corresponding key word; When the user is ready to take on the role of intermediary in setting, on original corresponding function of user, expand the role's of intermediary function, and can carry out the operation of trade matching; Simultaneously, intermediary is provided with the mediating function setting that target need be judged in the unit, is provided with when the user issues commodity when accepting intermediary and brining together, and the user of intermediary just can bring operation together to these commodity; Perhaps, just can initiate bring together operation after having only the user's of intermediary a certain index to reach requirement to these commodity;

After [intermediary's collection step] allows the user that the role of intermediary is set; The user of intermediary collects Object of Transaction through intermediary collection unit; After the collection automatically with both parties' target information stores to database; And with both parties' classification, effective target after the collection and both parties will carry out next step matching operation by the user of intermediary in intermediary's matching unit;

[intermediary's coupling step] matees buyer's needs commodity, service or user and each seller's commodity, service or user according to each parameter attribute; Calculate the matching value of each single parameter attribute according to the matching degree of each parameter information; Then average or weighted mean value, obtain the match rate; Then select one or more groups commodity according to the match rate, service or user data supply both parties to select.Particularly; After the user of intermediary was with alternative both parties' information collection, the user of intermediary analyzed with regard to both parties' information of collection, judged the combination of conclusion of the business probability high transaction through intermediary's matching unit; Send trade matching immediately and invite information; This information comprises both sides' visual information, folk prescription visual information, the equal invisible information of both sides, and both sides' visual information comprises invitation title, detailed content; The folk prescription visual information comprises agency fee, and the equal invisible information of both sides comprises target ID, the other user ID; This moment, both sides' relevant information was hidden without exception, the transaction descriptor that the only visible user of intermediary is sent; Match information is waited to bring together both sides and is promptly received intermediary message after sending, and can be based on this next step action of intermediary message operation; Wait to bring together both sides and receiving the also visible simultaneously corresponding information of the user of this intermediary of match information and intermediary's index; Intermediary's index comprises speciality classification, key word, intermediary's success ratio, intermediary sevices satisfaction, with as whether agreeing one of basis for estimation that this intermediary message is brought together.

After both sides to be brought together received the information of brining together, both sides all can bring information together and carry out feedback operation [user feedback step] user to this through the user feedback unit: agree to bring together, refusal is brought together; If this brings invitation together any side refusal, then failure is brought in this transaction together, and corresponding intermediary message is closed, and the failure flags position is changed to " very ", and bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; If both sides all accept the invitation, comprise two kinds of situation: (1) commodity transaction does not have the competitive bidding process, then directly generates trading order form, gets into transaction flow, and both parties' information exhibition this moment is removed and hidden, and shows consistent with general transaction; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information; (2) commodity transaction has the competitive bidding process, and then the information commit unit is needed to submit corresponding competitive bidding information to by alternative side, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message; Competitive bidding failure is then brought operation together and is failed immediately, bring information failure flags position together and be changed to " very ", and state is changed to and closes;

[user screens step] both sides in the user feedback unit all accept to bring together invitation, and conclude the business when possessing the competitive bidding process, and the purchaser can screen a plurality of trading objects to be selected, select the trading object of appointment; Promptly generate trading order form behind the given transaction object, get into transaction flow; Different when getting into transaction flow if find that transaction the opposing party actual state and intermediary bring information description together, can abandon order, but bring together both sides in this is concluded the business with regard to the operation of in setting-up time, must not concluding the business of this Transaction Information;

[user exchanges step] bring together both sides receive that the user of intermediary sends bring information together after, exchange the unit through the user and carry out information interchange, but the exchange of information that both sides send just can be sent to the other side after must confirming through the user of intermediary;

[information submission step] both sides all accept to bring together invitation in the user feedback unit; And when transaction possesses the competitive bidding process; Alternative square tube is crossed the information commit unit and is submitted corresponding competitive bidding information to, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message;

After trade matching successfully finished, commission advice of settlement unit reduced from corresponding parties according to brining the commission amount of money that is provided with in the information together [commission clearing step];

Both sides are actual to conclude the business brining together [evaluation procedure], and both parties submit to intermediary sevices through evaluation unit and estimate after closing the transaction, and brings together to intermediary's this time and to make each item index and mark;

[intermediary's Index for Calculation step] intermediary's index unit is stored according to the user of intermediary each item index that evaluation unit draws, and upgrades the user's of intermediary the index of correlation; Part index number is directly calculated according to the real data state by system.

Embodiment two

See also Fig. 3, the present invention has shown a kind of user of intermediary trade matching system, comprises intermediary's modules A 1, target module P1, line module U1, transaction modules T1; Target module P1 mainly is responsible for the management of Object of Transaction, and line module U1 mainly is responsible for subscriber information management, and transaction modules T1 mainly is responsible for the transaction flow management.Intermediary's modules A 1 has mainly comprised intermediary and the collection unit A12 of unit A11, intermediary, the matching unit A13 of intermediary, user feedback unit A14, user's screening unit A15, user are set have exchanged unit A16, information commit unit A17, commission clearing unit A18, evaluation unit A19 and the index unit A20 of intermediary.

Intermediary is provided with unit A11 and mainly is responsible for the setting of user for mediating function; The user that intermediary collection unit A12 mainly is responsible for possessing mediating function operates commodity and trading object collection for the matching unit A13 of intermediary; The user that the matching unit A13 of intermediary mainly is responsible for possessing mediating function is mated potential both parties, and sends the transaction purpose and invite; User feedback unit A14 is mainly responsible, and both parties receive the feedback action that the user's of intermediary transaction is invited; User's screening unit A15 mainly is responsible for when possessing a plurality of potential trading object, receiving that the user who invites screens the trading object that intermediary pushes; The user exchanges unit A16 and mainly is responsible for inviting to certain trade matching of the user of intermediary, is invited two parties to exchange; Information commit unit A17 mainly is responsible for being invited the user under the competitive bidding scene, to submit competitive bidding information to for the Transaction Information publisher; Intermediary's commission that commission clearing unit A18 mainly is responsible for after trade matching is accomplished is settled accounts; Both parties were to intermediary's evaluation of user after evaluation unit A19 mainly was responsible for the transaction completion; The index unit A20 of intermediary mainly is responsible for Index for Calculation and the record of user aspect the role of intermediary.

Intermediary is provided with unit A11: provide the user on mediating function, function to be set; Comprise and whether be ready to take on the role of intermediary and (have only and be changed to when being being ready to take on intermediary; This user just can operate intermediary's correlation function); The visible user scope of the role of intermediary, intermediary's speciality classification, settings such as corresponding key word.When the user is ready to take on the role of intermediary in setting, be the operation of on its original user's corresponding function, having expanded the role's of intermediary function and can having carried out trade matching.Simultaneously; Intermediary is provided with unit A11 and also provides and be directed to the mediating function expansion that target information that target module P1 produced carried out and be provided with--target whether accept that intermediary brings together and for the user's of intermediary relevant entry criteria (like the index claimed range; The region claimed range; Speciality classification etc.); When for example certain commodity A only was provided with when the user issues commodity A and accepts intermediary and bring together, the user of intermediary just can bring operation together to these commodity, just can initiate bring together operation to these commodity after for example having only the user's of intermediary a certain index to reach requirement again.

The collection unit A12 of intermediary: after allowing the user that the role of intermediary is set; Object of Transaction is collected; System with both parties' target information stores to database; And with both sides' classification, effective target after the collection and both sides will carry out next step matching operation by the user of intermediary in the matching unit A13 of intermediary.

The matching unit A13 of intermediary: after the user of intermediary was with alternative both parties' information collection, the user of intermediary analyzed with regard to both parties' information of collection, judged the transaction combination that the conclusion of the business probability is higher; Send trade matching immediately and invite information; This information comprises both sides' visual information (invite title, detailed content etc. also can be added annex); Folk prescription visual information (agency fee (can be dealing money number percent or absolute amount value) etc.; But the user of intermediary also both sides is provided with corresponding agency fee respectively), the equal invisible information of both sides (target ID, the other user ID etc.).This moment, both sides' relevant information was hidden without exception, the transaction descriptor that the only visible user of intermediary is sent.Match information is waited to bring together both sides and is promptly received intermediary message after sending, and can be based on this next step action of intermediary message operation.Wait to bring together both sides and receiving the simultaneously also visible corresponding information of the user of this intermediary of match information and intermediary's index (like the speciality classification, key word, intermediary's success ratio, intermediary sevices satisfaction etc.), with as whether agreeing one of basis for estimation that this intermediary message is brought together.

To concrete scene, we enumerate as follows:

User feedback unit A14: after both sides to be brought together received the information of brining together, both sides all can bring information together and carry out feedback operation to this: agree to bring together, refusal is brought together.If this brings invitation together any side refusal; Then failure is brought in this transaction together; Corresponding intermediary message is closed; The failure flags position is changed to " very ", and bring together both sides in this transaction with regard to the operation (avoiding brining together both sides' tripping intermediary directly concludes the business) of in setting-up time, must not concluding the business of this Transaction Information.If both sides all accept the invitation, two kinds of situation are arranged: (1) commodity transaction does not have the competitive bidding process, then directly generates trading order form, gets into transaction flow, and both parties' information exhibition this moment is removed and hidden, and shows consistent with general transaction.Different when getting into transaction flow if find that transaction the opposing party's actual state and intermediary bring information description together; Can abandon order, but bring together both sides in this transaction with regard to the operation (avoiding brining together both sides' tripping intermediary directly concludes the business) of in setting-up time, must not concluding the business of this Transaction Information; (2) commodity transaction has the competitive bidding process, and then information commit unit A17 is needed to submit corresponding competitive bidding information to by alternative side, and competitive bidding information is zone bit to bring Information ID together, and competitive bidding information comprises title and text message, also can submit annex to.Competitive bidding failure is then brought operation together and is failed immediately, bring information failure flags position together and be changed to " very ", and state is changed to and closes.

User's screening unit A15: both sides all accept to bring together invitation in user feedback unit A14, and conclude the business when possessing the competitive bidding process, and the purchaser can screen a plurality of trading objects to be selected, select the trading object of appointment.Promptly generate trading order form behind the given transaction object, get into transaction flow.Different when getting into transaction flow if find that transaction the opposing party's actual state and intermediary bring information description together; Can abandon order, but bring together both sides in this transaction with regard to the operation (avoiding brining together both sides' tripping intermediary directly concludes the business) of in setting-up time, must not concluding the business of this Transaction Information;

The user exchanges unit A16: bring both sides together and after receiving the information of brining together that the user of intermediary sends, can carry out information interchange, but both sides' exchange of information just can be sent to the other side after must confirming through the user of intermediary.For example potential both parties the first and second, the third are the user of intermediary, and third pair first and second is carried out trade matching, and first is sent an exchange of information then, and this information only confirms to send just visible this information of back second third, and vice versa.

Information commit unit A17: both sides all accept to bring together invitation in user feedback unit A14; And when transaction possessed the competitive bidding process, alternative side needed to submit corresponding competitive bidding information to, and competitive bidding information is zone bit to bring Information ID together; Competitive bidding information comprises title and text message, also can submit annex to.

Commission clearing unit A18: after responsible trade matching successfully finishes, reduce from corresponding parties based on brining the commission amount of money that is provided with in the information together.

Evaluation unit A19: be responsible for brining together that both sides are actual to conclude the business, and both parties submit to intermediary sevices and estimate after closing the transaction to, and bring together to intermediary's this time and to make each item index and mark.

The index unit A20 of intermediary: the user of the intermediary each item index according to evaluation unit A19 draws is stored, and upgrades the user's of intermediary the index of correlation (like intermediary's satisfaction etc.).Part index number is directly calculated according to the real data state by system, brings success ratio together like intermediary, brings match information quantity together divided by transmission and calculates by brining Successful Transaction quantity together.

More than introduced the composition of e-business trade matching of the present invention system, the present invention also discloses the trade matching method of said system when disclosing said system; See also Fig. 4, said trade matching method comprises the steps:

User A sets intermediary and is provided with, and confirms that the role of intermediary activates, and confirms intermediary's speciality classification, key word, good friend's visible range etc.

User A seeks both parties' information, Object of Transaction.After finding suitable Object of Transaction, if this target allows intermediary's trade matching when creating, then user A can operate this target is puted into collection with alternative, and both parties' target all need be puted into collection.

The user of intermediary selects and brings both sides together, and the system-computed matching rate as a reference.The user A of intermediary matees the target of potential both parties user B and user C, sends match information.User B and user C receive the information of brining together, show intermediary's relevant information and index simultaneously.

Potential both parties user B can exchange with user C in potential transaction, can checked and is replied by the other side after exchange of information is confirmed through intermediary.

If potential both parties user B and user C can't all confirm the information of brining together of the user A of intermediary, then this brings operation failure together, brings information state together and is changed to and closes, and brings information failure flags position together and is changed to " very ".And user B and user C can't carry out this transaction separately.Avoid user B and the user C tripping user A of intermediary directly to conclude the business.

If this Object of Transaction possesses the competitive bidding scene, then bring among the user competitive bidding side together and need submit the competitive bidding data to, if then this brings operation failure together in the competitive bidding failure, bring information state together and be changed to and close, bring information failure flags position together and be changed to " very ".And user B and user C in a period of time (system can be provided with time span) can't carry out this transaction separately.Avoid user B and the user C tripping user A of intermediary directly to conclude the business.If the competitive bidding success then generates trading order form.

If this Object of Transaction does not possess the competitive bidding scene, then generate trading order form between the system.

After trading order form generated, both sides hid Info originally and obtain showing that exchange's exhibition information is consistent during with no intermediary.Both parties soon confirm actual information, and to send the intermediary message of transmission to describe content consistent with the user A of intermediary; Come in and go out excessive if user B or user C subjectivity are thought to describe with actual conditions; The standard that can't meet the demands is then closed trading order form, and then this brings operation failure together; Bring information state together and be changed to and close, bring information failure flags position together and be changed to " very ".And user B and user C in a period of time (system can be provided with time span) can't carry out this transaction separately.Avoid user B and the user C tripping user A of intermediary directly to conclude the business.

After transaction flow finished, system carried out intermediary's commission clearing automatically, and the commission amount of money and the commission ratio set when user A will send according to intermediary message obtain corresponding commission, and system directly takes off from the gathering user (from both parties) who sets.

After the trade matching both sides complete successfully transaction, can carry out intermediary's index assessment and scoring to the user of intermediary, system will write down the evaluation result of each successful trade matching, and calculate the whole intermediary of user A exponential quantity automatically after each trade matching completion.

In sum, the e-business trade matching system and method that the present invention proposes, the increase user's of intermediary role in the e-commerce transaction flow process effectively promotes the generation of transaction, can reduce user's information inquiry workload significantly.The participation of the user of intermediary in process of exchange helps carrying out smoothly of transaction flow.The user's of intermediary index statistics itself is supported the intuitive judgment of user to intermediary's ability, and the quality of intermediary's behavior can be distinguished through intermediary's index of the user of intermediary.

Simultaneously, trade matching system of intermediary of the present invention not only supports conventional commodity transaction, also supports competitive tender target transaction scene.Before transaction was accomplished, both parties all can be according to the discarded trade matching order of actual state; And possesses complete intermediary flexibly commission clearing form.System of the present invention is through a series of information transmission, and Information hiding and content are judged the interests that effectively ensured user of intermediary and both parties.

Here description of the invention and application is illustrative, is not to want with scope restriction of the present invention in the above-described embodiments.Here the distortion of the embodiment that is disclosed and change are possible, and the replacement of embodiment is known with the various parts of equivalence for those those of ordinary skill in the art.Those skilled in the art are noted that under the situation that does not break away from spirit of the present invention or essential characteristic, and the present invention can be with other form, structure, layout, ratio, and realize with other assembly, material and parts.Under the situation that does not break away from the scope of the invention and spirit, can carry out other distortion and change here to the embodiment that is disclosed.

Claims

1. an ecommerce trade matching system is characterized in that said system comprises: user management module, target administration module, trade management module, intermediary's module;

Said intermediary module comprises:

Intermediary is provided with the unit, on mediating function, function is set in order to the user to be provided, and content is set comprises: whether be ready to take on the role of intermediary, the visible user scope of the role of intermediary, intermediary's speciality classification, corresponding key word; When the user is ready to take on the role of intermediary in setting, on original corresponding function of user, expand the role's of intermediary function, and can carry out the operation of trade matching; Simultaneously, intermediary is provided with the mediating function setting that target need be judged in the unit, comprises whether target accepts that intermediary brings together and for the user's of intermediary relevant entry criteria; Be provided with when the user issues commodity when accepting intermediary and brining together, the user of intermediary just can bring operation together to these commodity, perhaps, just can initiate bring together operation to these commodity after having only the user's of intermediary a certain index to reach requirement; Said commodity comprise physical goods and Virtual Service commodity;

2. an ecommerce trade matching system is characterized in that said system comprises: user management module, target administration module, trade management module, intermediary's module;

3. ecommerce trade matching according to claim 2 system is characterized in that:

Said intermediary module comprises match rate computing unit, needs commodity, service or user's parameter information and this parameter information corresponding parameters attribute in order to obtain both parties;

4. ecommerce trade matching according to claim 3 system is characterized in that:

Said intermediary module comprises:

Intermediary's matching unit; In order to just conclude the business commodity or service of both parties mated according to each parameter attribute; Calculate the matching value of each single parameter attribute according to the matching degree of each parameter information; Then average or weighted mean value, obtain the match rate and then select one or more groups commodity or service data to supply both parties to select according to the match rate; After the user of intermediary was with alternative both parties' information collection, the user of intermediary analyzed with regard to both parties' information of collection, judged the combination of conclusion of the business probability high transaction; Send trade matching immediately and invite information; This information comprises both sides' visual information, folk prescription visual information, the equal invisible information of both sides, and both sides' visual information comprises invitation title, detailed content; The folk prescription visual information comprises agency fee, and the equal invisible information of both sides comprises target ID, the other user ID; This moment, both sides' relevant information was hidden without exception, the transaction descriptor that the only visible user of intermediary is sent; Match information is waited to bring together both sides and is promptly received intermediary message after sending, and can be based on this next step action of intermediary message operation; Wait to bring together both sides and receiving the also visible simultaneously corresponding information of the user of this intermediary of match information and intermediary's index; Intermediary's index comprises speciality classification, key word, intermediary's success ratio, intermediary sevices satisfaction, with as whether agreeing one of basis for estimation that this intermediary message is brought together.

5. ecommerce trade matching according to claim 4 system is characterized in that:

Said intermediary module further comprises:

6. ecommerce trade matching according to claim 5 system is characterized in that:

Said intermediary module further comprises:

7. the trade matching method of the said ecommerce trade matching of one of claim 2 to 6 system is characterized in that:

The user of intermediary through said intermediary module to the buyer or/and the seller provides commodity, service or user's recommendation service;

8. trade matching method according to claim 7 is characterized in that:

Said method specifically comprises the steps:

9. trade matching method according to claim 7 is characterized in that:

Said method further comprises:

10. according to the described trade matching method of one of claim 7 to 9, it is characterized in that:

Said method specifically comprises the steps: