CN102682386A - System and method for implanting advertisements into electronic map - Google Patents
System and method for implanting advertisements into electronic map Download PDFInfo
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- CN102682386A CN102682386A CN2011100537249A CN201110053724A CN102682386A CN 102682386 A CN102682386 A CN 102682386A CN 2011100537249 A CN2011100537249 A CN 2011100537249A CN 201110053724 A CN201110053724 A CN 201110053724A CN 102682386 A CN102682386 A CN 102682386A
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Abstract
The invention relates to a method for implanting advertisements into an electronic map, comprising the following steps: selecting a place where advertisements are implanted in a map mode of the electronic map; loading a street view mode of the electronic map, and exporting a street view related to the selected place; selecting an advertising area in the exported street view; receiving a uploaded advertisement assembly, and implanting the advertisement assembly into the selected advertising area; and playing advertisement contents related to the advertisement assembly through triggering the advertising area when users enter the street view mode of the electronic map and reach the street view in which the advertisement assembly is implemented. The invention further provides a system for implanting advertisements into the electronic map. According to the invention, advertisements of commodities or sellers are implanted in the street view mode of the electronic map.
Description
Technical field
The present invention relates to a kind of advertising method, relate in particular to advertisement implant system and method in a kind of electronic chart.
Background technology
The electronic chart of many application modes has appearred in increasingly mature along with electronic chart development at present, like map mode, satellite mode etc., has all broken through the restriction of this map of conventional paper in the past, can cover all at one glance to local street from the global visual field.Especially in recent years popular streetscape pattern (Street view) more lets the user can know the field condition of spying upon a certain particular location, street and buildings that preview is local.For example,, but can preview arrive near the street of love, can more clearly grasp love street situation on every side when person easy to use really arrives at love through utilization streetscape pattern even the user never has been the love of Kao-hsiung.Therefore, the flourish user of letting of electronic chart understands the orientation except utilizing map mode now, can also grasp the practical context of ad-hoc location.Yet; Present streetscape pattern also is confined to static contextual model; Information flow property and interactive not high, along with network bandwidth and calculation resources are showing improvement or progress day by day, also there is certain limitation in present static scene pattern; As when the user is interested in certain advertisement layout in the static scene pattern, can't obtain the advertising message relevant with this advertisement layout.
Summary of the invention
In view of above content, be necessary to provide the implant system of the advertisement in a kind of electronic chart, can commodity or merchant advertisement be implanted in the streetscape pattern of electronic chart, make things convenient for the user when map browsing, to inquire about and the relevant advertising message of said commodity or businessman.
Also be necessary to provide the method for implantation of the advertisement in a kind of electronic chart, can commodity or merchant advertisement be implanted in the streetscape pattern of electronic chart, make things convenient for the user when map browsing, to inquire about and the relevant advertising message of said commodity or businessman.
Advertisement implant system in a kind of electronic chart, this system comprises: the place is chosen module and is used in the selected advertisement of the map mode of electronic chart the place of implanting; The streetscape pattern insmods and is used to be written into the streetscape pattern of this electronic chart, and the streetscape of derivation and above-mentioned selected ground spot correlation; Advertising area is chosen module and is used for choosing advertising area at the streetscape of this derivation; The advertisement implant module is used to receive the advertisement component of uploading, and this advertisement component is implanted in the above-mentioned advertising area of choosing; And the ad playing module is used for when the streetscape of said advertisement component has been implanted in streetscape pattern and arrival that the user gets into this electronic chart, playing the ad content relevant with this advertisement component through triggering said advertising area.
Advertisement method for implantation in a kind of electronic chart comprises the steps: that selected advertisement is with the place of implanting in the map mode of electronic chart; Be written into the streetscape pattern of this electronic chart, and the streetscape of derivation and above-mentioned selected ground spot correlation; In the streetscape of this derivation, choose advertising area; The advertisement component that reception is uploaded, and with in the above-mentioned advertising area of choosing of this advertisement component implantation; And the streetscape pattern and the arrival that get into this electronic chart as the user are play the ad content relevant with this advertisement component through triggering said advertising area when having implanted the streetscape of said advertisement component.
Compared to prior art, advertisement implant system and method in the said electronic chart can be selected advertising area, and various advertisements are implanted in this streetscape pattern through siting in the map mode of electronic chart in the streetscape pattern.When the user uses the streetscape pattern of electronic chart to arrive to have the streetscape of advertisement, can browse the billboard relevant, network connections address, multimedia video etc. through operation, and then carry out on the line behavior such as shopping with this advertisement.
Description of drawings
Fig. 1 is the running environment synoptic diagram of the preferred embodiment of the advertisement implant system in the electronic chart of the present invention.
Fig. 2 is the functional block diagram of advertisement implant system among Fig. 1.
Fig. 3 is the operation process chart of the preferred embodiment of the advertisement method for implantation in the electronic chart of the present invention.
The main element symbol description
| |
1 |
| Display device | 2 |
| The |
10 |
| |
20 |
| |
30 |
| |
40 |
| Electronic chart | 200 |
| Module is chosen in the |
100 |
| The |
102 |
| Advertising area is chosen |
104 |
| The |
106 |
| The |
108 |
Following embodiment will combine above-mentioned accompanying drawing to further specify the present invention.
Embodiment
As shown in Figure 1, be the running environment synoptic diagram of the preferred embodiment of the advertisement implant system in the electronic chart of the present invention.This advertisement implant system 10 runs in the electronic installation 1, and this electronic installation 1 can have the electronic equipment of Figure 200 electronically for mobile phone, portable computer, palm PC, desktop computer etc., and it comprises database 20, memory storage 30 and processor 40.In other embodiments, this memory storage 30 can be the external storer of electronic installation 1.Said electronic installation 1 is built-in or connect a display device 2 outward.
Wherein, said Figure 200 electronically comprises map mode a and streetscape pattern b, and this map mode a and streetscape pattern b are stored in the said database 20.
In the present embodiment, said advertisement implant system 10 is installed in the said memory storage 30 with the form of software program or instruction, and is carried out by processor 40.This advertisement implant system 10 combines with Figure 200 electronically; Can let advertisement appear among the streetscape pattern b of Figure 200 electronically; For example; Selected advertisement is chosen advertising area with the place of implanting in the streetscape in selected place in the map mode a of Figure 200 electronically, then the advertisement component of advertisement operators is implanted this advertising area; When the streetscape of said advertisement component has been implanted in streetscape pattern b and the arrival of Figure 200 electronically in case the user gets into this, can play the ad content relevant with this advertisement component through triggering this advertising area.Detailed description among concrete advertisement method for implantation such as Fig. 2 and Fig. 3.
Said display device 2 is used to show said Figure 200 electronically, promptly shows this map mode a, streetscape pattern b and ad content relevant with the advertisement component of above-mentioned implantation of Figure 200 electronically.
As shown in Figure 2, be the functional block diagram of advertisement implant system 10 among Fig. 1.This advertisement implant system 10 comprises that the place chooses that module 100, streetscape pattern insmod 102, advertising area is chosen module 104, advertisement implant module 106 and ad playing module 108.
Said place is chosen module 100 and is used in the selected advertisement of the map mode a of Figure 200 electronically the place of implanting, and for example, chooses the place that the love of Kao-hsiung is implanted as advertisement.
Said streetscape pattern insmods and 102 is used for being written into this streetscape pattern b of Figure 200 electronically from database 20, and the streetscape of derivation and above-mentioned selected ground spot correlation.
Said advertising area is chosen module 104 and is used for choosing advertising area in the said streetscape pattern relevant with siting.Particularly, advertising area is chosen module 104 utilization graphical tool frames and is selected a figure scope as advertising area from the streetscape pattern center relevant with siting.The type of this advertising area comprises virtual TV wall, virtual plane advertisement block and buildings housing.Wherein, said virtual TV wall and virtual plane advertisement block all refer to the advertisement block on the facade in the streetscape pattern, as propagate the billboard of certain brand clothing, and said buildings housing is meant that circle has selected the graphical boxes of businessman's facade.
In the present embodiment, said advertising area is chosen module 104 and also is used to be provided with the ad playing duration.
Said advertisement implant module 106 is used to receive the advertisement component that advertiser uploads, and this advertisement component is implanted in the above-mentioned advertising area of choosing.In the present embodiment, the commodity billboard that this advertisement component comprises the multimedia advertising video of commodity, is made up of picture, copy, and link the station address of commodity/businessman or the shopping at network page of commodity.
When the streetscape of said advertisement component has been implanted in streetscape pattern b and the arrival that gets into said Figure 200 electronically as the user; Through triggering said advertising area, said ad playing module 108 can be play the ad content relevant with said advertisement component according to the ad playing duration of above-mentioned setting.Particularly:
When the type of said advertising area is the virtual TV wall, be the multimedia advertising video through triggering the ad content that this advertising area browses.
When the type of said advertising area is virtual plane advertisement block; Through triggering ad content that this advertising area browses network connections address for display of commodity in dialog box, or in new form, play these commodity billboard, show the commodity official website or the shopping at network page opened.
When the type of said advertising area was the buildings housing, through triggering the merchant web site of ad content in new form, opening that this advertising area is browsed, for example, the user clicked department store's streetscape outward appearance and then is attached to the department store website.
As shown in Figure 3, be the operation process chart of the preferred embodiment of the advertisement method for implantation in the electronic chart of the present invention.
Step S1, the place is chosen module 100 selected advertisement in the map mode a of Figure 200 electronically the place that the love of Kao-hsiung is implanted as advertisement for example, is chosen in the place of implanting.
Step S2, the streetscape pattern insmods and 102 from database 20, is written into this streetscape pattern b of Figure 200 electronically, and the streetscape of derivation and above-mentioned selected ground spot correlation.
Step S3 utilizes advertising area to choose module 104 and in the said streetscape pattern relevant with siting, chooses advertising area, and the ad playing duration is set.
Step S4, advertisement implant module 106 receives the advertisement component that advertiser uploads, and this advertisement component is implanted in the above-mentioned advertising area of choosing.In the present embodiment, the commodity billboard that this advertisement component comprises the multimedia advertising video of commodity, is made up of picture, copy, and link the station address of commodity/businessman or the shopping at network page of commodity.
When the streetscape of said advertisement component had been implanted in streetscape pattern b and the arrival that gets into said Figure 200 electronically as the user, in step S5, ad playing module 108 judged whether the user has triggered the advertising area in the streetscape.If the user has triggered this advertising area, then flow process gets into step S6.If the user does not trigger this advertising area, then process ends.
Step S6, ad playing module 108 judges that what type the advertising area that is triggered is.In the present embodiment, the type of this advertising area comprises virtual TV wall, virtual plane advertisement block and buildings housing.Wherein, said virtual TV wall and virtual plane advertisement block all refer to the advertisement block on the facade in the streetscape pattern, as propagate the billboard of certain brand clothing, and said buildings housing is meant that circle has selected the graphical boxes of businessman's facade.
When the type of said advertising area was the virtual TV wall, in step S7, ad playing module 108 was play the multimedia advertising video relevant with said advertisement component according to the ad playing duration through above-mentioned setting.
When the type of said advertising area is virtual plane advertisement block; In step S8; Ad playing module 108 is according to the network connections address of the ad playing duration display of commodity in a dialog box through above-mentioned setting, or in new form, play these commodity billboard, show the commodity official website or the shopping at network page of unlatching.
When the type of said advertising area is the buildings housing; In step S9; Ad playing module 108 shows the merchant web site of opening according to the ad playing duration through above-mentioned setting in new form, for example, the user clicks department store's streetscape outward appearance and then is attached to the department store website.
What should explain at last is; Above embodiment is only unrestricted in order to technical scheme of the present invention to be described; Although the present invention is specified with reference to preferred embodiment; Those of ordinary skill in the art should be appreciated that and can make amendment or be equal to replacement technical scheme of the present invention, and do not break away from the spirit and the scope of technical scheme of the present invention.
Claims (8)
1. the advertisement method for implantation in the electronic chart is characterized in that this method comprises the steps:
Selected advertisement is with the place of implanting in the map mode of electronic chart;
Be written into the streetscape pattern of this electronic chart, and the streetscape of derivation and above-mentioned selected ground spot correlation;
In the streetscape of this derivation, choose advertising area;
The advertisement component that reception is uploaded, and with in the above-mentioned advertising area of choosing of this advertisement component implantation; And
When the streetscape of said advertisement component has been implanted in streetscape pattern and the arrival that gets into this electronic chart as the user, play the ad content relevant with this advertisement component through triggering said advertising area.
2. the advertisement method for implantation in the electronic chart as claimed in claim 1 is characterized in that, the said step of in the streetscape of this derivation, choosing advertising area also comprises:
The ad playing duration is set.
3. the advertisement method for implantation in the electronic chart as claimed in claim 1 is characterized in that, the type of said advertising area comprises virtual TV wall, virtual plane advertisement block and buildings housing.
4. the advertisement method for implantation in the electronic chart as claimed in claim 3 is characterized in that, saidly plays the step of the ad content relevant with this advertisement component and comprises through triggering said advertising area:
When the type of said advertising area is the virtual TV wall, play the multimedia advertising video relevant with said advertisement component;
When the type of said advertising area is virtual plane advertisement block, the network connections address of display of commodity in a dialog box, or in new form, play the billboard of these commodity, the commodity official website or the shopping at network page that demonstration is opened; And
When the type of said advertising area is the buildings housing, in new form, show the merchant web site of opening.
5. the advertisement implant system in the electronic chart is characterized in that this system comprises:
Module is chosen in the place, is used in the selected advertisement of the map mode of electronic chart the place of implanting;
The streetscape pattern insmods, and is used to be written into the streetscape pattern of this electronic chart, and the streetscape of derivation and above-mentioned selected ground spot correlation;
Advertising area is chosen module, is used for choosing advertising area at the streetscape of this derivation;
The advertisement implant module is used to receive the advertisement component of uploading, and this advertisement component is implanted in the above-mentioned advertising area of choosing; And
The ad playing module is used for when the streetscape of said advertisement component has been implanted in streetscape pattern and arrival that the user gets into this electronic chart, playing the ad content relevant with this advertisement component through triggering said advertising area.
6. the advertisement implant system in the electronic chart as claimed in claim 5 is characterized in that, said advertising area is chosen module and also is used to be provided with the ad playing duration.
7. the advertisement implant system in the electronic chart as claimed in claim 5 is characterized in that, the type of said advertising area comprises virtual TV wall, virtual plane advertisement block and buildings housing.
8. the advertisement implant system in the electronic chart as claimed in claim 7 is characterized in that, said advertisement playing content comprises:
When said advertising area is the virtual TV wall, be the multimedia advertising video through triggering the ad content that this advertising area browses;
When said advertising area is virtual plane advertisement block; Through triggering ad content that this advertising area browses network connections address for display of commodity in dialog box, or in new form, play these commodity billboard, show the commodity official website or the shopping at network page opened; And
When said advertising area is the buildings housing, through triggering the merchant web site of ad content that this advertising area is browsed in new form, opening.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100537249A CN102682386A (en) | 2011-03-07 | 2011-03-07 | System and method for implanting advertisements into electronic map |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011100537249A CN102682386A (en) | 2011-03-07 | 2011-03-07 | System and method for implanting advertisements into electronic map |
Publications (1)
| Publication Number | Publication Date |
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| CN102682386A true CN102682386A (en) | 2012-09-19 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN2011100537249A Pending CN102682386A (en) | 2011-03-07 | 2011-03-07 | System and method for implanting advertisements into electronic map |
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| CN (1) | CN102682386A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103335644A (en) * | 2013-05-31 | 2013-10-02 | 王玉娇 | Voice broadcast method for street view map, and relevant apparatus |
| CN106530008A (en) * | 2016-11-10 | 2017-03-22 | 广州市沃希信息科技有限公司 | Scene-picture-based advertising method and system |
| CN106530009A (en) * | 2016-11-10 | 2017-03-22 | 广州市沃希信息科技有限公司 | Passenger location-based advertisement method and system |
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| CN101136023A (en) * | 2007-08-03 | 2008-03-05 | 苏州工业园区联科信息技术有限公司 | Method for carrying advertisement in electronic map |
| CN101534315A (en) * | 2008-03-14 | 2009-09-16 | 深圳市莱科电子技术有限公司 | Advertising information issuing system combined with positioning navigation |
| US20100004995A1 (en) * | 2008-07-07 | 2010-01-07 | Google Inc. | Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising |
| CN101763607A (en) * | 2008-12-25 | 2010-06-30 | 上海杰图软件技术有限公司 | Online exhibition platform system constructed by using panoramic electronic map and construction method thereof |
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| CN101136023A (en) * | 2007-08-03 | 2008-03-05 | 苏州工业园区联科信息技术有限公司 | Method for carrying advertisement in electronic map |
| CN101534315A (en) * | 2008-03-14 | 2009-09-16 | 深圳市莱科电子技术有限公司 | Advertising information issuing system combined with positioning navigation |
| US20100004995A1 (en) * | 2008-07-07 | 2010-01-07 | Google Inc. | Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103335644A (en) * | 2013-05-31 | 2013-10-02 | 王玉娇 | Voice broadcast method for street view map, and relevant apparatus |
| CN103335644B (en) * | 2013-05-31 | 2016-03-16 | 王玉娇 | The sound playing method of streetscape map and relevant device |
| CN106530008A (en) * | 2016-11-10 | 2017-03-22 | 广州市沃希信息科技有限公司 | Scene-picture-based advertising method and system |
| CN106530009A (en) * | 2016-11-10 | 2017-03-22 | 广州市沃希信息科技有限公司 | Passenger location-based advertisement method and system |
| WO2018086235A1 (en) * | 2016-11-10 | 2018-05-17 | 广州市沃希信息科技有限公司 | Advertisement method based on passenger positioning, and system |
| CN106530009B (en) * | 2016-11-10 | 2021-10-26 | 广州市沃希信息科技有限公司 | Advertising method and system based on passenger positioning |
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Application publication date: 20120919 |