CN102713956A

CN102713956A - Synthesizing messaging using context provided by consumers

Info

Publication number: CN102713956A
Application number: CN2010800479088A
Authority: CN
Inventors: P·斯威尼
Original assignee: Primal Fusion Inc
Current assignee: Primal Fusion Inc
Priority date: 2009-09-08
Filing date: 2010-09-08
Publication date: 2012-10-03
Anticipated expiration: 2030-09-08
Also published as: CN102713956B; CA2985910C; JP5913467B2; CA2774075C; WO2011029177A1; JP2013504137A; JP2016164789A; IL218508A0; CA2774075A1; IL218508A; CN107403333A; CN107403333B; JP2014238858A; CA2985910A1; WO2011029177A4

Abstract

The present invention provides a computer network implementable integration of promoted information with non-promoted content before a consumer interaction with the network, such that when the consumer interacts with the network, a consumer information interacts with this integrated content and delivers a message to the consumer such that the consumer visualizes this message as part of consumer experience without distracting from the network interaction task at hand. The integration is facilitated by semantic analysis and synthesis to naturally position the promoted content as close to the consumer interaction tasks as possible at that instant. This approach displaces the current practise of matching message to media placement while further enabling a promoter to evaluate and respond to feedback data depicting the efficacy of the sponsor message. The network in question is any computer network such as the Internet or intranet.

Description

The context synchronization message of using the consumer to provide transmits

Technical field

The present invention relates to synchronous message transmits and the real-time consumer contextual information.More specifically, the present invention relates to synchronization message transmits so that the advertisement process robotization.

Background technology

Phenomenal growth has been experienced in online advertisement in the past few years, is accompanied by the expansion of internet and increases.Online advertisement is advertised with concrete artificial target from showing that at random passive advertisement develops into based on concrete individual's demography and consumer mentality profile.United States Patent(USP) No. 7062466, No.7007074 and U.S. Patent application No.20050216335, No.20070038500, No.20080243480, No.20080228568 and No.20090070219 have put down in writing the example of such technology.The common ground of the method for all these advertisements is to set up suitable context for advertisement.Through mating concrete individual or consumer colony and setting up this context for advertisement provides contextual medium or content.General, contextualization is handled and is called as relevant matches.It is obvious that, and online advertisement attempts to solve the contextual problem of match advertisements message and the input of the medium such as webpage.

Yet relevant matches is the sub-fraction of much bigger advertisement process.Typical advertisement process is complicacy and time intensive.So, the little company and the individual that have just got rid of many shortage professional techniques.Some essential elementss of typical case's advertisement process comprise:

Through identifying the environment identification audient who estimates and assess the audient place of unsatisfied needs;

The assessment and the sign market segmentation;

Through locating and develop the message transmission and selecting suitable medium to throw in and buy and develop the strategy that the audient is carried out target localization;

Exploitation and managing advertisement are movable;

Exploitation is also carried out and is sold relevant feedback;

Analyze selling related data; And

According to the activity performance whole process is carried out necessary correction.

Along with the appearance of online advertisement and the advertisement that develops into the context generation, it is complicated more that this loaded down with trivial details situation just becomes.These methods are represented technological improvement, but still are rooted in conventional process; Advertiser still must carry out market analysis, division, message transmits and the demanding task of activity management.Other companies have used keyword and semantic technology to improve the message of existing advertiser establishment and the coupling that target is divided, and still, division must be confirmed by advertiser in advance.The meaning of analyzing web page allows advertiser to determine whether better the target of this webpage as given message, but goal-setting is based on one side's of advertiser many difficulties and expensive decision-making.Likewise, the technological improvement in the existing conventional advertisement process of these example representatives.

At present; The technology that does not relate to this overwhelming process that is used for advertisement as follows; This technology makes can find that the optimum market segmentation and the message of promoting content transmit, and can and generate in response to consumer's action identification and can be transmitted and correlationship by gray content and the message between the individual consumer that the consumer utilizes valuably.

Summary of the invention

The present invention provides a kind of attainable method of computer network that is used to use context that the consumer generates comprehensively to transmit from the message of information field, and said method is characterised in that: (a) obtain or received content from said information field; (b) receive the context that the consumer generates; And (c) transmit by the content-based context roundup that generates with the consumer of one or more computer processors or assist roundup to transmit, wherein message transmits and is traceable at least one and promotes the merchant.

The present invention also provides a kind of computer system that is used to use context that the consumer on the computer network that is linked to a plurality of computing equipments generates comprehensively to transmit from the message of information field, and said system is characterised in that: (a) the first set of calculated equipment and be used for receiving or obtain the second set of calculated equipment from the content of information field from the first set of calculated equipment; (b) the 3rd set of calculated equipment is used to obtain, receive or generate the context of consumer's generation and offers the second set of calculated equipment to the context of consumer's generation; And (c) be linked to the integration unit of the second set of calculated equipment, and be used for transmitting based on the context roundup that said content and consumer generate, wherein message transmits and is traceable at least one and promotes the merchant.

In this aspect, before specifying at least one embodiment of the present invention, should be appreciated that, in application of the present invention, do not limit the invention to following description and set forth perhaps CONSTRUCTED SPECIFICATION shown in the drawings and assembly layout.The present invention can have other embodiment, and can realize and execution according to variety of way.And, should be appreciated that, be usefulness in this used statement and term for description, should not be construed as restriction.

Description of drawings

Fig. 1 shows the relevant matches of promoting between transmission of merchant's message and the medium input;

Fig. 2 shows the comparison between art methods and the present invention, wherein the invention enables through the notion of the disperseing merchant's content that can put it over.

Fig. 3 shows the process that the match messages of promoting is thrown in to medium of walking around.

The message that Fig. 4 shows popularization is the process that treated one is exported.

Fig. 5 shows the analysis phase, and wherein message and non-popularization content are divided into one group, as the part of the concept definition that is generated by various algorithms.

Fig. 6 shows synthesis phase, and wherein consumer's input of being correlated with starts semantic comprehensive.

Fig. 7 shows through the comprehensive webpage of semanteme.

Fig. 8 shows networking implementation according to an aspect of the present invention.

Embodiment

Definition

The following word meaning that uses in this instructions is following:

The semanteme that " notion " refers to comprise the content of abstract thought, idea, generalities and can be associated with other guide or cannot be associated with other guide;

The roundup that " consumer " comprises according to the present invention and created transmits any entity that is led, and it can be people, group, and perhaps the consumer can be the consumer based on machine who supports further information processed under the other system Integrated scenario.

" content " comprises any data or media content, comprises raw data, information, text, document, image or multimedia, more complicated content such as webpage or website, document, advertisement, market analysis etc." content " comprises the information of describing other guide, such as the information of semantic data, metadata and description abstract " notion ".

The source of the content that " territory " refers to can to use for the present invention.

" domain administrator " comprises any entity that one or more territories can be used for the present invention; Domain administrator can be " promote merchant ", but also can be service provider of the present invention, does not perhaps belong to the individual of any tissue, perhaps the tissue in the value chain (such as public web site operator) widely.

" media representation " provides container for message or the message transmission of promoting, and this can take various forms on different medium, such as text, audio frequency, video etc., thereby makes that same message or message transmission can be according to multi-form expression to adapt to medium;

" message " or " message transmission " comprises that create according to the present invention and the roundup content guiding consumer.

Provide in the meaning of " non-popularization content " such as the general introduction of hereinafter;

Provide in the meaning of " popularization content " such as the general introduction of hereinafter;

" promote merchant " comprises that hope transmits through guiding message and the entity of being benefited from the present invention, no matter is to be used to promote particular content, sowing notion or content or influence consumer's reading or viewing content, consideration idea, take to move (such as access websites) etc.; And

" sowing " comprise the senior content guiding of " notion " or other consumer, so as the sign consumer to the reaction of such notion or other senior contents so that collect relevant consumer's information, such as their interest, requirement, intention or other aspects.

General introduction

The present invention provides a kind of computer system, computer implemented method and computer program; Create based on one or more contents territory or by the message of one or more content field notices and transmit; And arrive message to the consumer-oriented in territory and transmit; Perhaps transmit message and present to the consumer, message transmits and comprises the related content from one or more territories.Many purposes that content can be used for being described below; No matter be to be concrete commercial object; Message such as generating such as advertisement transmits, or through presenting the establishment that influences fresh content from the idea that embodies " loose " related territory with encourage consumer's lateral thinking.The message of being created transmits provides the advertisement process robotization.

According to the present invention, the territory can be analyzed from semantic aspect, and the semantic analysis device can be used for generating or the establishment semantic network is represented the territory.According to disclosed content in PCT/CA2009/000567, semantic network can be thought network (thought network), yet, should be appreciated that, can use other devices that are used to generate or create semantic network.

In order to help to understand the present invention, from the angle of mutual each purpose of the present invention and be used to create and show that the various process that the message that enabled by function of the present invention transmits explains operation of the present invention.The present invention includes and promote mutual between merchant and the function of the present invention, wherein, promote the merchant and transmit guiding to the message of creating by the present invention and give the consumer, thus make message transmit can based on: (i) promote content; (ii) promote content and additional non-popularization content; Perhaps (iii) non-popularization content.

Through operation of the present invention, promote the merchant can be through " notion " in the sowing territory or other guide consumer-oriented to comprising that message from the content in territory transmits (the concrete example of " sowing " title below is that the part of " semantic expressiveness in information field and territory is provided " provides).The present invention finds the content of that promote in the information field or non-popularization and the relation between notion of being sowed or the content.Promote the merchant and can directly be supplied to the territory to notion or other guide, with as promoting the basis of content, and/or promote the merchant and can guide the basis that domain administrator is used as the non-popularization content that is the part in territory in the territory as the territory.The present invention can provide relation automatically, yet, promote merchant or domain administrator can utilize they about the knowledge of the relation that can make suitably to sow notion and/or content.Can create between non-popularization content and specific concept or the other guide or deduction connection (hyperlink of for example, the link between data, document, semanteme or other information entities being encoded).Before consumer and territory are mutual, promote content be combined with the non-popularization content that comprises the basis in territory, integrated or mix.Alternatively, promote the merchant and can alternatively notion or other guide directly be supplied to the territory as promoting content, and the non-popularization content that comprises the basis in territory can be combined before alternately with the territory the consumer, integrated or mix.

The consumer can be mutual with the semantic network of representing the territory.When consumer and semantic network are mutual; Consumer's interactive information (it provides context) with this be combined, the integrated or content exchange that mixes and transmit the message that comprises the content that derives from the basis in territory based on the connection between notion and content and notion or other guide and the territory and send the consumer to, the content that derives from the basis in territory can comprise promotes content, non-popularization content or fresh content.The consumer for example is regarded as message the part of consumer experience, but is in fact just receiving through the concrete message of adjusted of the present invention for concrete consumer on hand mutual (consumer's input or other consumers action).And, by semantic analysis and/or the combination of comprehensively carrying out, integrated or mix be used in the consumer of taking place with that time mutual approaching related in localization message.

This integrated and exchange method are to think that the consumer understands interested mode and replaces and currently for example throw in the way of coupling message (message that possibly promoted) to the consumer based on medium.Integrated and exchange method are made response alternately to the consumer of reality, rather than to possibly the consumer relevant with the specific medium placement position making response alternately, thereby support more to have the message of target to transmit (such as advertisement).In addition; The popularization merchant need not suffer the message of creating relative complex and transmit (such as advertisement; Perhaps to the contextual a plurality of advertisement versions of different consumers) time and cost, but can be through operation of the present invention, utilize the message of creating different consumer's context tight association send integrated content provides the territory simply with many different consumer's contexts basis with this type of.

In addition, promoting the merchant can be through utilizing the territory and being transmitted consumer-oriented to message by notion or the connection between other guide and the consumer that the territory is represented.

Can create or generate the popularization content from multiple source.For example, promote content and can be by promoting that the merchant creates or for promoting any content that the merchant creates, perhaps the merchant collects or for promoting any content that the merchant collects, no matter these contents are from profit purpose or non-profit purpose by promoting.This can comprise that promoting the merchant is ready to pay and is distributed to consumer's content.The example of this type of content is the advertisement that is included in the hyperlink of related web site, in related web site, promotes the interesting assurance of merchant advertisement and arrives the target audience.

Non-popularization content can exist, need not to promote that the merchant carries out in the territory or merchant's any current contribution or the content of collecting are promoted in representative.Non-popularization content can with the information (advertisement of for example, using in before the advertising campaign) of contribution before, not relevant with other people contribution or the available usually content (content that for example, obtains) of promoting that the merchant is associated from PD.

Management or assistance are used domain administrator of the present invention can create or assist to create or are inferred non-popularization content and promote the connection between interested notion of merchant or the other guide.Domain administrator is known the connection in the territory and can is the contextual goal-setting of particular consumers notion or promote notion or the other guide that the merchant is interested or expect.Thereby, the consumer experience automation process, it receives the message transmission of promoting merchant's expectation thus.Promoting the merchant can give the consumer this message transmission guiding and can not be asked to provide the popularization content.

In the present invention, should be appreciated that, can carry out by different entities in this function that provides.For example, domain administrator can assist to select or accumulate non-popularization content, and other entities can confirm that the consumer is interested in what, and another entity can allow connection or deduction between content and the consumer's interest.Entity can use automation equipment to be used to carry out these processes.In addition, various function of the present invention can be striden a plurality of various computing machine system and distributed.

Be also to be understood that in some cases promoting content and non-popularization content is not mutual exclusion.For example, promote the merchant and possibly want to promote the particular content in the available public available content territory of merchant.Particular content can be released (popularization content) by promoting the merchant, and can expression (that is non-popularization content) in the broad territory of the public available information that is used as the basis that is directed against the promotion message object.

In order to support to present to the consumer to consumer-oriented to the message transmission or the message transmission; The present invention includes the method for the computer network realization of establishment or generative semantics network; Comprise and receive perhaps non-popularization content in the popularization; Content is carried out semantic analysis and the semantic expressiveness through generating notion (below be called " concept definition ") combination, integrated or mixed content, promote the merchant thereby make the media representation of relevant popularization or non-popularization content in the concept definition that generates be traceable to.In addition, the concept definition of generation can be used as the part of non-popularization content.

The concept definition and the consumer's interactive information that relatively generate; And; Related notion definition can comprehensively become to have from semantic aspect with consumer's interactive information together to be promoted and consumer's concept definition of non-popularization content, discusss and be provided for the consumer thereby make the media representation of relevant popularization or non-popularization content in comprehensive consumer's concept definition be traceable to popularization.

Should be appreciated that the sequence of steps of in carrying out the present invention, carrying out to operation of the present invention not necessarily.For example, system can be before put it over content and optional non-popularization content, with it simultaneously or obtain consumer's interactive information afterwards.For the sake of clarity, the situation of the content that normally puts it over before consumer's interactive information and optional non-popularization content, but can the change order and do not influence the present invention.

The present invention also comprises the implementation based on computer network; Comprise receiving simultaneously and promote content and non-popularization content; To promoting that content and non-popularization content are carried out semantic analysis and, promote the merchant thereby make the media representation of relevant popularization or non-popularization content in combination, the integrated or mixed content be traceable in the mutual stage combination of consumer, integrated or mix and promote content and non-popularization content.The consumer is mutual and cause message to transmit through the content of semantic analysis; It is the semantic comprehensive of the relevant content through semantic analysis that will show as the part of web page that message transmits, thereby makes that for example combination, content integrated or that mix are hypertext format.

The present invention also comprises the attainable method of a kind of computer network; With through all the elements with consumer's interactive information semantic comprehensive to consumer's concept definition make up, integrated or mix consumer's interactive information and promote content and non-popularization content, discuss thereby make the media representation of relevant popularization or non-popularization content in comprehensive consumer's concept definition be traceable to popularization.

The present invention also comprises the system that is used for the attainable method of object computer network; With combination before consumer and network interaction, integrated or mixes popularization and non-popularization content; This system comprise computer network, received content device, carry out the device of semantic analysis and on network output be combined, the device of the integrated or roundup content of mixing; This system can operate and be used for receive promoting that concept definition makes up, integrated or mixed content with non-popularization content, semantic analysis content and through generating, and discusss thereby make the media representation of relevant popularization or non-popularization content in the concept definition that generates be traceable to promote.

In the present invention, complete implementation of the present invention is operable on the distributed networking computing environment.This comprises based on the technical development and the implementation of the present invention of services development that with the internet are the basis, the service that wherein user can " in cloud " visit supporting technology and need not the Technical Architecture supporting to serve (" cloud computing) is known about, had professional knowledge or controls above that.Based on the calculating of internet also comprise software promptly serve (SaaS), distribution Web service, according to modification and other distributed mechanism of Web2.0 and Web3.0 model description based on the internet.For the implementation (comprise through cloud computing) of the present invention in this type of distributed networking computing environment is described, the disclosure relates to some implementation of the present invention of using many sets of computer.Should be appreciated that the present invention is not limited to the implementation on its any particular computer system, framework or the network.Be also to be understood that the present invention is not limited to cable network, and can use mobile computer and Wireless Networking framework to realize, for example, be linked to system to wireless device through utilizing radio network gateway.

Usually; At least one sets of computer equipment can generate or obtain and on network promoting or non-popularization content (or both) sends to the second set of calculated equipment; With preparation, semantic analysis and comprehensive related content information field is provided; And consumer's interactive information sends to the second set of calculated equipment to consumer's interactive information from least the three set of calculated equipment that it comes, and the second set of calculated equipment receives consumer's interactive information.The message that the 3rd set of calculated equipment also receives the second set of calculated equipment to be provided through network transmits and is shown to the consumer to the message transmission.

The present invention can comprise from outputing to the analysis phase feedback loop of (perhaps to synthesis phase).This representes about the feedback report of the performance of popularization that is included in the message that shows in the output or non-popularization content and the mechanism that is used for disclosing to the promoter other market analyses of the market segmentation and system discovery.Semantic analysis and combined process are adapted to performance report, and generation can more optimally be integrated into the adjustment in the message transmission to popularization or guiding content in time.

The semantic expressiveness in information field and territory is provided

As previously mentioned, the present invention is provided for creating or generating message and transmit the attainable method and computer program of system, computer network that also transmits the consumer-oriented in territory to the message that comprises related content based on information field or by the information field notice.

The popularization merchant of customizing messages can come to transmit consumer-oriented to message through the basis that notion in the sowing territory or other guide provide the territory.Notion of being sowed or other guide can be relevant with popularization or the non-popularization content in the information field.For example; Promote the merchant and can directly give the territory notion as promoting Content supply, perhaps can guide domain administrator excavate or create be the territory a part non-popularization content and create or assist to create or infer connection through non-popularization content and the automation equipment promoted between the notion of merchant's expectation.Popularization and non-popularization content are combined consumer and territory alternately before, integrated or mixing.

For the sake of clarity, the territory comprises in the popularization one of perhaps non-popularization content or both.

Should be appreciated that, promote content and need not to create by promoting the merchant.On the contrary, promote content and can comprise, perhaps, can represent the interests of promoting the merchant to do these by the non-popularization content of promoting merchant's collection and contributing to the territory.Promote the Shang Huo representative promote merchant's entity set-up or collect create or help to create specific context and message that consumer-oriented is arrived between the content of connection.

On the other hand, non-popularization content can be exist in the territory, need not to promote the current any contribution of merchant or the content of collection.Non-popularization content can with the information (for example, used advertisement in before the advertising campaign) of contribution before or not relevant with other people contribution of promoting that the merchant binds.Domain administrator can be excavated this information to create or to assist to create or to infer through non-popularization content and the notion of popularization merchant expectation or the connection of the automation equipment between the other guide.Non-popularization content also can comprise public available information (PD), can be provided for the basis of content creating through these information of operation of the present invention.

The addressable one or more territories that are included in the semantic aspect non-popularization content relevant of domain administrator with promoting the merchant.Domain administrator can be known the connection in each territory and can discuss notion or the other guide of expecting to particular consumers context target localization to promoting.Thereby, promote the merchant and can need not to provide the popularization content consumer-oriented to the message transmission.

For example, domain administrator can compile the keyword relevant with other keywords or term or the tabulation of term.The popularization merchant can expect the non-popularization content that connects and can let domain administrator in tabulation, use other term establishments or the keyword of discovery and given context-sensitive and the connection between the term of relevant non-popularization content about promoting the merchant to the domain administrator consulting.When the territory being carried out semantic analysis and when creating or during the generative semantics network, these new connections make that this consumer is directed to the message that comprises this content when the consumer provides given content and transmit.Should be appreciated that domain administrator can use automation process to carry out its function, for example comprises the content of gathering from one or more territories.

Can carry out semantic analysis to comprising in the popularization one of perhaps non-popularization content or both territories, the semantic analysis device can be used for generating or creates semantic network to represent the territory.As previously mentioned, according to the disclosed content of PCT/CA2009/000567, semantic network can be the thought network.

The consumer can be mutual with the semantic network of representing the territory.When consumer and network interaction, consumer's interactive information (it provides context) and this be combined, the integrated or content exchange that mixes and send the message that is led to consumer based on connection between notion and the territory and notion.For the consumer provides the media representation as the message that is led of the part of consumer experience.By semantic analysis and the comprehensive combination of carrying out, integrated or mix can be used for message as far as possible near-earth navigate to consumer's interactive task of that time.

For transmitting one or more territories that non-popularization content is provided, message can be chosen as by domain administrator guiding or automatic guide.For example, can select one or more territories based on the context of consumer's interactive information or other consumers generation.Can also be randomly or systematically from selecting one or more territories as subclass with the semantic relevant a plurality of territories of consumer's interactive information, for example, wherein message transmits the only limited amount non-popularization content of needs, has more substantial non-popularization content to use and stride a plurality of territories.

Consumer's interactive information can be that the consumer drives or machine drives.For example, consumer's interaction message can comprise data, gps data, sensing data or its combination in any that consumer's input of providing via user interface, consumer's geographic distribution information, consumer's browsing information, machine generate.Consumer input can be in response to providing based on the search inquiry of web.Also can analyze consumer's browsing information with the one or more main theme confirming the consumer and browse (such as recurrent or outstanding) with respect to other themes.

Alternatively, the consumer can be stored in the information of the for example thought of gathering in the mutual progress of one or more consumers.In addition, the consumer can for example select to be used to gather the content of consumer's interactive information through a part of selecting webpage, document or Email.Thought or select can by the consumer or by as the present invention of being disposed put aside, and the interactive information as the consumer is provided after a while.Can instrument be provided so that the consumer can these thoughts and selection sets aside and move or automatically provide these thoughts and selection as consumer's interactive information through the consumer.

In addition, can be in real time, lingeringly or with the mode of joint set the consumer is provided interactive information.Can for example comprise in time increase and can handle together by system with set that frequency processing is set or the mutual joint set of consumer that is increased to the mutual number of threshold values destination aggregation (mda) of consumer.Can before the joint set using system, resolve it.

This integrated replacement with exchange method, mated the current way that message is thrown in to medium.Thereby, can use the automatic integrated content of the present invention and many different consumer's contexts easily owing to promote the merchant, thereby promote the merchant and need not suffer time and the expense of creating and propagate a plurality of complicacies, complicated display material.Through the present invention, promote the basis that the merchant can be through utilizing the territory and the notion and the connection between the consumer of territory representative and transmit consumer-oriented to message.

Transmit the consumer-oriented in territory to message in order to make; The present invention includes the attainable method of computer network to create or the generative semantics network; Comprise receiving and promote or non-popularization content; The semantic analysis content also passes through to generate concept definition combination, integrated or mixed content, thereby the media representation of relevant popularization in the feasible concept definition that generates or non-popularization content is traceable to the popularization merchant.The concept definition and the consumer's interactive information that relatively generate; And; Related notion definition can be with consumer's interactive information together from semantic aspect comprehensively to having consumer's concept definition of promoting with non-popularization content, thereby making the media representation of relevant popularization or non-popularization content in comprehensive consumer's concept definition be traceable to promote discusss and can be provided for the consumer.

Combination, integrated or mixing popularization and non-popularization content

The present invention provides a kind of mutual consumer experience, and wherein, the shaping (shaping) that the message of guiding consumer's information transmits is based on mainly that the consumer participates in.The consumer can be existing or the terminal user of potential customer or existing client or product or service.Message transmits and can comprise popularization and non-popularization content.As previously mentioned, promoting content for example can be to promote the merchant to hope to be included in to any content in consumer's guiding consumer's the information.For example, to promote the merchant can be the advertiser that promotes the sale of product or service, the political views group that promotes specific mission, with the governmental body of distribution of information in the PD, community or public organization and many other use-cases that distributing information is given its member.Message transmits and can comprise advertisement and/or other communication that is directed to the consumer, and perhaps information products are for example based on the mutual special information for consumer's establishment of consumer.Message transmits and also can comprise non-popularization content, content that for example openly provides or the feasible content that can create or infer the mutual connection of consumer.

Can create the message transmission through the connection of inferring consumer's context and promote between content, non-popularization content and the related content.Can use semantic integration unit to infer connects.Guiding consumer's content of gained is at conceptive and consumer's context dependent.

Also can utilize for example advertisement or other message the popularization content information source (for example; Promote communication) realize mutual consumer experience, to carry out information processing through the content of not only consumer being correlated with or create but also relevant matches to be walked around in information source execution information processing handled.This method makes the consumer to find in the conceptive relevant popularization perhaps non-popularization content and mutual with it automatically through the action of oneself, and makes that these consumers can both be shaped in real time to consumer's context and message transmission.

Comprise under the situation of advertisement related content that in the popularization content method of handling the information source of the popularization content with non-popularization content can be disintegrated the many heavy way of conventional advertisement in the processing rank.Utilize this method; Consumer rather than promote that the merchant can both form to consumer's context and message transmission; Thereby allow advertiser to walk around the many hard works in the field as market analysis, strategy Development and positioning step, it is required to the consumer that these work consider that normally specific purpose comes to transmit guiding to message effectively.In addition, no longer need the medium purchase of communication exploitation expensive and consuming time, audient's division or complicacy and throw in action, thereby greatly reduced the expense of advertisement and popularization.In addition, message transmits with effective context of the relevant popularization that is associated or non-popularization content and their expression and decides through consultation justice by consumer rather than popularization, thereby has increased the entire effective property that message transmits.Another major benefit is that suitably target localization is regarded as useful information with message regularly by the consumer, rather than harassing and wrecking (unlike the advertisement that is transmitted in most of conventional process).In addition, through substituting heavy traditionally front end behavior and greatly simplified market feedback and analysis with market analysis, wherein market analysis is found and report through operation of the present invention automatically.Thereby, the invention provides based on advertisement and the popularization pattern found, this is not need accurately to define also its audient of target localization owing to promote the merchant.The inexpectancy audient is this another benefit based on the method for finding widely.Owing to eliminate or replaced the demand of market analysis and division fully, but promote merchant's popularization activity, and need not their audient of explication, and then know that what is optimum audient and market concerning their popularization demand.In addition, advertiser can find which aspect and the market sympathetic response of their content, thereby makes that promoting the merchant can make suitable adjustment to its content.

Can provide semantic comprehensively comprehensive to be used for to carrying out by the term vocabulary that the result was provided that information field is carried out semantic analysis.Alternatively, can provide the semantic analysis device to be used to generate consumer's concept definition as the comprehensive input of semanteme.In a specific implementation mode of the present invention, subtend consumer promotes the problem space application semantics analysis and synthesis of content.This simplifies and has disintegrated conventional method through replacing many conventional behaviors together.The present invention can be by the process support shown in Fig. 4, and hereinafter is described in detail the process of Fig. 4.According to this aspect, the system of the support of more comprehensively describing like hereinafter of the present invention can comprise preparation, analysis, comprehensive, the step that generates consumer's concept definition, output and feedback.In addition, can realize that this process is to realize real-time process efficient according to restriction.In other words, can produce the meaningful output in the particular constraints scope alternately, to provide cost performance higher result according to consumer of the present invention.Can provide constraint to be used for and optimization system based on the physical restriction that appears by system or environment.For example, restriction can comprise preparation, analysis or the rise time restriction based on the processing time, the available cpu cycle of expecting use or maximum cpu cycle, the data quantitative limitation to taking, any other significant restriction that bandwidth constraints perhaps can influence system performance.

Alternatively, replace requiring to prepare and the semantic analysis territory, the territory of the content of having analyzed can be provided.For example, native system can use mark territory or the domain that provides through the territory of semantic analysis.

In addition, if the device that is used for semantic analysis is provided, then this device can and/or provide at the remote location place by the third party.Can be to the input of semantic synthesis phase through obtaining or receiving semantic analysis rather than the generative semantics analysis provides.

System can load, obtain or otherwise be provided to the content from the source of promoting merchant's establishment or collecting and providing or identify, and it can be this content destructing to the element rank.In response to consumer action, it is relevant and suitable to guarantee that message transmits that system can use the contextual information creating message of relevant consumer to transmit the advertisement of these element aggregations (for example, according to).This content can be created or derive based on consumer's interest by entity, and consumer's interest can be based on off-line equipment, and for example, the website that the consumer is just visiting, the profile data such as the social networking profile are perhaps served operational analysis data and daily record.Another entity can be handled the popularization content, and the 3rd entity can management information and promoted the connection between the content.The 3rd entity can give information the computing equipment that sends the consumer to be used for output.The data of the property quality and quantity of the relevant message that it is created transmission can be collected by system.Thus, system can create and promote the report that the merchant can be used to its source contents is adjusted and monitored its popularization.

Can use distributed networking computing environment to come the realization system, this distributed networking computing environment for example comprises at least three set of calculated equipment, comprises with source described herein promoting content, consumer and processing engine associated device.The consumer can use the consumer interface that input is provided and receive output from computing equipment, perhaps can consumer information be provided by other devices, such as following the trail of geographical people information or browsing the information relevant with the consumer.

Match advertisements is to the consumer

A kind of implementation of the present invention is described below, and wherein the basis in territory is the popularization content that comprises advertisement.Non-popularization content in this example comprises obtainable content in the PD.Yet, should be appreciated that the basis in territory can be non-popularization content, for example domain administrator makes it possible to or assists to create or infer the content of the connection between non-popularization content and the information field.

The present invention provides the advertisement source content in a kind of coupling media representation (such as webpage) and the computer implemented method and system of the input that generates such as the consumer on the network of internet.Information field can comprise the subclass of whole media representations on the internet (such as webpage and other Digital Medias) or media representation.

With compare (wherein the consumer generates information and advertisement coupling) by common way conventional of the prior art shown in Figure 1, the present invention uses the advertisement source content to match the consumer.This can transmit guiding (lead) through the message that is deconstructed into the advertisement source content basic rank (that is, destructing comprises many different concepts of advertisement meaning altogether) and comprehensive and basicization concept and realize.With information field the advertisement source content is carried out semantic analysis, perhaps offer system to the advertisement source content, and change the semantic integration unit that notion compiles basically and be provided for the representative domain semantic network of (comprising source contents).More fully describe below and be used for semantic analysis and comprehensive possible method.

Basicization notion refers to the element notion at this, and the element notion can progressively further be ground into narrower meaning.Correspondingly, around the information that the consumer generates, plant roomy net as a whole though message transmits guiding,, message transmit guiding still can be individually with unique theme in the semantic difference the measured coupling of consumer's interest.This micro scale coupling is through consumer's interest and the whole process that makes up with relevant public and/or privately owned domain information combination, advertisement source content integrated or mixing, relevant matches has been walked around in integrated or mixing.

Fig. 2 shows the comparison between art methods and the present invention, and wherein, prior art advertisement integral body is transferred to the consumer.By contrast; Shown in Fig. 2 bottom; The present invention makes in the popularization perhaps non-popularization content use through appending to perhaps non-popularization content in promoting the notion that is dispersed in the output; Wherein output is consumer-defined contextual result, and consumer-defined context forms one or more message basis.

As shown in Figure 3, transmit guiding, can throw in thereby walk around medium fully in very fine rank coupling message to context from consumer's (being web user in this case) through the message context semanteme being designed into message.This realizes through preparing content from each provenance.The preparation content refers to (from each provenance, comprise information field, promote content and non-popularization content) be mapped to exterior content the stage of system model.Can identify exterior content based on the standard of the character that comprises manageable content.For example, can comprise all the elements that to operate with through semantic analysis (natural language processing of the method that comprises such as non-structured text, named entity extract, open standard through semantic expressiveness be mapped to link data and many additive methods as known in the art) apparatus processes from the content that can select the territory.

Also can exterior content be provided through other structurized information fields, for example, the web content of semantic tagger or from one or more consumers' thought network.The instrument that can be provided for making the thought network to provide as the exterior content that will prepare.Be also to be understood that to provide other forms of exterior content.

Subsequently, the content of preparation is deconstructed into the content through semantic analysis and mark, then these contents comprehensively to and the message of consumer's context coupling of creating by consumer information.To content carry out semantic analysis refer to from active content all by destructing to element rank (changing notion basically) and be ready for the semantic comprehensive stage.Content can comprise directly disclosed or by promoting popularization content that the merchant collects and from the non-popularization content in public web site or non-public source, any source of non-public source such as Intranet, RSS source, private blogs or the private contents that can obtain from network.

After preparing and analyzing content, treated advertisement source content can comprise basicization notion or the element content comprehensive message guiding of use from the content source of advertisement information.The source of this content is linked to any source of promoting the merchant, for example comprise gray webpage, comprise the advertisement of promoting the merchant third party's webpage, promote the disclosed direct content of merchant, promote the content of merchant's link and promote the relevant content of merchant's product and advertiser and promote relevant technology contents of merchant or its product or the like.The other source of content can have the self-service equipment of user interface to assist to promote the merchant through apparatus to be provided.No matter the information source that this self-service equipment can allow to promote merchant's online registration and disclose them is to submit to the link or the direct material of website.Promoting the merchant can select the option list from can selecting, to get into the business transaction that they will be provided with service.In a single day comprehensive message transmits in the context that is positioned at consumer's generation, the interactive information of promoting the merchant just can be used alternately for the consumer.This makes to promote with the conceptive mode more relevant with consumer's context discusss the transaction that can get into the consumer.

For example, promoting the merchant can be through the self-service equipment registration to identify one or more territories as the mutual source of consumer.Website or online shop are the examples of this class field.Can select to comprise the source that transmit as their comprehensive information and message in these territories as the existing subscriber's in these territories consumer (such as the client in shop).In one example, the client in online electronic product shop possibly want to obtain from this shop the message of Related product when research and electronic product related subject.Exist countless versions monetization and based revenue model to support that this type popularization merchant-consumer is mutual, comprise conjunctive model, transaction advertising model, promoter's model and many other models.

Referring to Fig. 4, Fig. 5 and Fig. 6, the input that can be provided as preparing such as the advertising message source of public web site is to prepare it to be used for generating or create semantic expressiveness and disclosure and other related contents, and these contents for example can be handled through semantic analysis.The device that is used to generate or create semantic expressiveness can produce context-sensitive consumer's concept definition with the consumer.

Can use several different methods to carry out the semantic analysis as an example that is used to generate or create these consumer's concept definitions, these methods include but not limited to mode map, statistics cluster, natural language processing, entity extracts and divide surface analysis.In the semantic analysis stage, handle advertising message and non-promotion message and track ad information.Information through the analysis phase generates can be according to the stored in form of the semantic expressiveness such as concept definition, and wherein advertiser information is divided into groups according to related subject.

For example:

Concept definition C:{ territory advertisement 1, theme k1, k2}

Concept definition C1:{ sunrise apple farm, apple, farm }

The great furniture company of concept definition C2:{, chair, desk, wooden

As previously mentioned, substitute requirement the territory is prepared and semantic analysis, the territory of having analyzed content can be provided.

After the semantic analysis stage can be semantic synthesis phase, wherein, submits to consumer's interactive information to generate or to create semantic expressiveness, such as consumer's concept definition.Consumer's interactive information can be the information that the consumer provides; The information that comprises the collection that search inquiry, semantic networking establishment information or consumer are relevant, the content of the third party website of browsing such as demographic information, consumer or submit the browsing histories that is used to make up consumer's concept definition to.The semantic network of creating for example can be the thought network, and wherein consumer's interactive information is to set up the part of thought network, and output is the webpage that has by the content of thought network organization that is produced and arrangement.

Can use the semantic integrated approach of any number to carry out semanteme comprehensively, these methods include but not limited to that the classification of branch face, semantic reasoning device, form concept analysis, many documents digest perhaps make up the semantic comprehensive agreement of mixing of many these class methods.As shown in Figure 6, consumer's concept definition is the notion that obtains from the information-related related notion definition with consumer's submission.Consumer's concept definition is created through the application semantics synthesis rule, and semantic synthesis rule can be depending on employed algorithm types.In all stages of semantic processes, popularization in the media representation or non-popularization content are traceable to promotes merchant (such as advertiser).Popularization or non-popularization content in the media representation being traceable to promote the merchant can be for example through providing unique identifier (ID) to realize for each popularization or non-popularization content.Also can be linked to ID through the comprehensive media representation that generates of semanteme, promote the merchant thereby make media representation be linked to.The not only feasible popularization merchant that can identify the content of concrete expression of this traceability, but also support feedback loop described here.

Promote that institute with non-popularization content makes up, the process of accomplishing following process has thus been accomplished in output integrated or mixing in essence: make up, basis that semantic roundup content integrated or mixing is ready to be used as widespread adoption now; These application comprise the document such as the webpage that is shown by Fig. 7 that development knowledge basis, display of search results, establishment generate automatically, perhaps accept any other self-defined application of consumer's input and demonstration output result.These application will make up, the integrated or mixed-media roundup content in representing.An example of media representation shown in Fig. 7 wherein, is promoted the webpage that content is revised consumer's visit through using the message guiding to embed.

As shown in Figure 4, can exist from outputing to the feedback loop of analysis phase and/or synthesis phase.This representative is to the feedback report of the performance of the message in the media representation.Through the semantic processes feedback report, promote or non-popularization content can be by destructing and reconfigure, integrated or be mixed into the context that multiple different messages and consumer generate again again.Thereby this feedback report can notify the message of promoting merchant (for example, advertiser) and consumer's sympathetic response to transmit and and content.It allows to promote the merchant and avoids attempting predicting in advance and measuring this validity, but finds and transmit and content its message of carrying out target localization.Can be used for notifying the tolerance of this feedback report can comprise about specific popularization content clicked with the information of the number of times of following (visit), all consumer's contexts in follow/show the information of following/showing the ratio of number of times in information and each the different consumer's context of ratio of number of times.

The semantic processes of feedback report can be positioned at analysis phase and/or synthesis phase.

This performance report can be by the feed-in analysis phase, and the analysis phase can be configured to adjust the display priority of popularization or non-popularization content automatically.These display priorities can comprise to removing or resequence from following/show the content of number of times than the low contextual popularization merchant of certain consumer, to substitute it with another content of promoting the merchant in same consumer's context.This process guarantees to promote and the redistribution of non-popularization content is carried out in given consumer's context.Can through certain definable or arbitrarily the time limit or attempt the basis after promote Shang dynasties and successfully promote the merchant for the contextual optimum of given consumer and come further to strengthen to redistribute from employing other.This step offers an opportunity for the new popularization merchant's of their content of test displaying.

Also can perhaps report to the synthesis phase feedback performance as substituting.Synthesis phase can adapt to these tolerance that can be handled by synthesis phase, promotes the merchant and introduces the new merchant of popularization such as ending, and perhaps confuse the priority of promoting the merchant based on feedback data, wherein need not change analysis, only needs to change priority.

The higher display priority of promoting the merchant also can be used for distributing high probability that shows the content of promoting the merchant and/or the bigger numerical of distributing the generic sequence that shows.

The content of the third party website of browsing from the consumer also can be served as context maker (the non-popularization content that consumer's interactive information is provided and therefrom generates the message guiding).The popularization merchant can guide domain administrator and support or assist to create or infer from the content of third party website and the connection between consumer's context.Content from the third party website can provide with promoting the content non-popularization content and the context of semantic processes together.Semantic procedure can proceed to analysis from preparing beginning, and finally transmits based on the contextual roundup of being inferred by the subject content of the page or hint of consumer.The distributed content network is supported in this aspect, and can be effectively with the conventional non-popularization content of promoting in the merchant/publisher model of external resource management.This distributed model for example will be supported advertising network, alliance's network or similarly promote the operation of model in many ways.

In case after media representation is ready to show, will handle with regard to existing about the problem of the input of a plurality of message of being applicable to same position or the page in the output.A mode handling this problem is through using single parameter or a plurality of combinations of parameters to influence the simple adjustment of the display priority of message.The example of parameter includes but not limited to, correlativity, than high cost and consumer's location, IP address and/or be used to provide the consumer's of local related news gps coordinate.In message, place more promote with and/or another of non-popularization content to seem to be feasible mode be through upgrading output promotes the merchant or message comes the result is carried out the time cutting so that hold more than one.

Can carry out monetization after the message in display media is represented.In case shown media representation, just also can click message or move laggard capable monetization in that actual purchase takes place the consumer.Monetization can be depending on combination mutual or transaction.Monetization also can depend in part on the service that the semantic analysis phase process is promoted content.Another form of monetization is to utilize the CPM model, and this refers to the advertisement based on the impression purchase.In addition, another form of monetization can be given the popularization merchant's from forwarding performance result and feedback report.

Should be appreciated that the present invention also provides the coupling that only arrives the consumer based on the message transmission (for example, advertisement) of non-popularization content, does not promptly promote content, need not promote the merchant any source domain information is provided.In this example, promote the merchant notion can only be provided, will be and do not specify based on the content of the message transmission of creating by operation of the present invention.

The present invention has two main patterns to the operation that the message based on non-popularization content transmits: 1) promote the parameter influence analysis and synthesis operation that the merchant is used for content creating through manipulation rather than the popularization content except that notion is provided; And 2) promoting the merchant takes " passive " method to create and the similar message transmission of aforesaid " sowing " notion.

In first operator scheme, but discuss to promoting by the parameter in the user interface display systems analysis and synthesis method that operation provided of system.Promoting the merchant can use these parameters when analysis and synthesis notion and connection, to produce Different Results.Regulate the relevant different consumer experiences of message transmission that these parameters can be created and created, message transmits and can transfer and specific popularization merchant purpose or target bind.For example, create conservative impression if promote the brand that the merchant is intended for them, then they can tighten parameter to reduce the connection that produced and the changeability of notion.Similarly, want freer, richer creationary impression, then can become to increase the connection that produced and the changeability of notion to parameter regulation if promote the merchant.Exist many modes to be used for binding, thereby simplified the popularization merchant's of non-technology operation promoting target (such as market and brand target) and optimal system parameter configuration.

In second kind of operator scheme, popularization merchant role is passive, and does not attempt the operation of the system that influences through domain information or method parameter.Alternatively, promoting the merchant selects one or morely possibly promote target by what the Service Design that system of the present invention realizes provided.These targets can comprise such as perhaps supporting the behavior that the message of concrete Brand Planning transmits to consumer-oriented to concrete website.The same with first pattern, system can aim at these targets with the customized configuration of community (public or shared) territory and method parameter.In these two kinds of operator schemes, system can improve and the optimizing advertisements activity via above-mentioned feedback loop in time.

For example, communities of users can whole be represented market.These communities can provide mutual consumer and assemble, provide perhaps both combinations of the bosom of assembling consumer's interactive information, and wherein, it is mutual at first to assemble single consumer, and offers system then.It is structurized that community needs not be, and this is because single consumer can for example place community based on consumer's shared interest by system.

Community can create the territory or be increased to the territory through the contribution content or through the content that is linked to overseas.

System of the present invention these operator schemes capable of being combined and other embodiment of the present invention.For example, promote the merchant can be most of the time role passive, but the popularization content still is provided.Promote the merchant and also can come impliedly to provide the popularization content as target through station address is provided.System can gather in the crops the website then automatically to obtain specific popularization content.Should be appreciated that in this last example, through station address is provided, advertiser will still can find the position of promoting content that the popularization content is provided through providing.

Implementation

Fig. 8 shows according to networking implementation of the present invention.Particular network implementation shown in the invention should not be deemed to be limited to.Can use the distributed networking computing environment that comprises at least one computing equipment to realize the present invention.In the specific implementation mode, at least three set of calculated equipment can be provided.Every set of calculated equipment can comprise the one or more computing equipments through network linking.Usually, at least one set of calculated equipment will generate and give the second set of calculated equipment through network transmission popularization and/or non-popularization content.The second set of calculated equipment received content, and can make up, integrated or mixed content.The second set of calculated equipment will be prepared, the also comprehensive related content of semantic analysis.Yet, should be appreciated that, can be with the analysis and synthesis of the combination of the generation that comes contents processing from a computing equipment, content, integrated or mixing and content to a plurality of any numbers.

At least the three set of calculated equipment can be used for obtaining or receives consumer's interactive information or as the source of consumer's interactive information, consumer's interactive information also send to the second set of calculated equipment be used to further to prepare, analysis and synthesis.Likewise, can on the same computing equipment or on other computing equipments of arbitrary number the consumer be provided interactive information as stated.Consumer's interactive information can be that the consumer generates or machine generates.For example; Consumer's interactive information can use the interface to generate by the consumer; The interface can be operated and is used for receiving inquiry or the input of other contexts from the consumer; Also can use demographic information relevant or browsing information to generate, perhaps can provide alternately as any other consumer as described above with the consumer.Consumer's interactive information that machine generates for example can be based on gps data, other sensing datas etc.The 3rd set of calculated equipment also receives the content produced through network and shows by the self-defining output of second set of calculated equipment semanteme with information and to the consumer.Be used to show that the device of output can be monitor or the other display equipment that is linked to the 3rd set of calculated equipment.Particularly, the 3rd set of calculated equipment comprises radio network gateway and the one or more wireless devices that are used to show output, and wireless device can be equipped with video stabilizator (for example, accelerometer) to strengthen user experience.

The consumer can be associated with the customer profile that is linked to the 3rd set of calculated equipment.Profile can operate be used for the consumer each during with network interaction the link consumer information arrive the consumer.Generation or establishment along with consumer information can provide back the consumer with it.

The second set of calculated equipment can be linked to prepares engine, analysis engine and comprehensive engine.Prepare engine from promoting content source content extraction, conversion and being loaded into the system to be used for analysis.System can be independent of non-popularization content maintenance and promote content, and non-popularization content is such as from common source.This can make the popularization content be traceable to the popularization merchant and can use with the different mode of non-popularization content and handle the popularization content.Analysis engine is comprising that all that promote content prepare content destructing and be compressed into semantic kernel to element rank, extraction semantic data and with it.After analyzing, popularization content and non-popularization content can be used as separate data source and safeguard.Comprehensive engine comprehensively becomes the message guiding to perhaps non-popularization content in the relevant popularization, and system dynamics ground is gathered into message with the message guiding, and this message is the output of system.Can use above-mentioned application to offer the consumer to output.In one aspect of the invention, on one or more webpages of the link that comprises hypertext or hypermedia form, show output.Can based on be linked to such as the website of promoting the merchant as stated or promote the other guide that the merchant provides the popularization content or comprise that the message of the non-popularization content that is linked to the public content of promoting the merchant transmits guiding and embeds link.

In another implementation, can perhaps, the consumer provide comprehensive under controlling on the computing equipment of this locality.Thereby, can under consumer's more private control, keep transmitting through the related news that comprehensively provide.

Can provide engine to be configured to handle the equipment of promoting content and non-popularization content differently, thereby make that promoting content more maybe or more can not come to the surface in consumer's output.

In addition, can provide equipment to export the popularization content of placement and the ratio of non-popularization content to be used for directly or indirectly configuration.The likelihood that can be used based on specific popularization merchant or certain type of popularization merchant's content is confirmed ratio.Can be based on off-line statistical study or this content of automated analysis collection in real time.This equipment also can be used for disposing aforesaid monetization, or configuration suitable action that aforesaid performance report (for example, display priority) or aforesaid tolerance are taked.

Should be appreciated that, can imagine other enhancings of disclosed system, method and computer program and do not limit the versatility of aforementioned content, can imagine following concrete enhancing.

Alternatively, can provide extra initial step to be used to carry out the performance that comprehensively sends the consumer in a part of territory with enhancing transmission related news.For example, a part of territory can be imported into together with consumer's interactive information and analyze and/or comprehensive engine, providing related news to transmit quickly than other modes.

In addition, it is of the present invention functional to provide the preanalysis stage to strengthen, and for example, is analyzing and/or is comprehensively summarizing certain content before the territory.For example, can import existing semantic database or completed semantic expressiveness.Mark web is the particular example of this type content.

In addition, alternatively, the concrete rank in definable territory is used to limit the quantity in mutual territory, to strengthen the property.

It is other enhancings of mobile device or wireless networking device that wherein one or more computing equipments can be provided.For example, network can be wireless network or comprise that wireless network, wireless network comprise and be used to link the radio network gateway of wireless network to the internet.The first set of calculated equipment can comprise radio network gateway or be linked to radio network gateway that radio network gateway is linked to the internet so that one or more wireless networking device access internet.Similarly, can provide one or more second set of calculated equipment for being linked to the wireless networking device of internet through radio network gateway.The 3rd set of calculated equipment for example can comprise that intelligent wireless phone, wireless computer perhaps are wirelessly linked to the computing machine of internet through for example radio computer network or cellular network.Described wireless networking device can comprise browser being used for obtaining or receive consumer's interactive information or as consumer's interactive information source, and is used for showing or otherwise provide and exports to the consumer.The equipment of Wireless Networking also can possess other functions that are used to provide consumer's interactive information, for example comprises can operating to provide the GPS positional information as the GPS receiver of the part of consumer's interactive information and/or one or more accelerometers or can operate to provide based drive or based on other motion sensors of the information of gesture.Thereby the message that will return to the consumer transmits and can comprise position, motion and/or gesture related content.

Claims

1. attainable method of computer network that is used to use context that the consumer generates comprehensively to transmit from the message of information field, said method is characterised in that:

(a) obtain or received content from said information field;

(b) receive the context that the consumer generates; And

(c) the context roundup that is generated based on said content and said consumer by one or more computer processors transmits or assists comprehensive said message to transmit, and wherein said message transmits and is traceable at least one and promotes the merchant.

2. method according to claim 1 is characterized in that said content can promote, and can be non-popularization alternatively, wherein said at least one promote the merchant popularization content as the said basis in said territory be provided.

3. method according to claim 1; It is characterized in that said method also comprises: link said content and promote the merchant at least one; Wherein said content only is non-popularization, and said non-popularization content is based on, and context that said consumer generates selects from said one or more territories.

4. method according to claim 1 it is characterized in that said method also comprises transmitting said message to output to said consumer, and wherein said message transmits the semantic expressiveness that comprises the contextual said content that generates based on said consumer.

5. method according to claim 1 is characterized in that the said analysis that comprehensively also is accompanied by, and said analysis can comprise: divide surface analysis, entity extraction, natural language processing or its combination in any.

6. method according to claim 1 is characterized in that said message transmits context and the said content match that generates based on said consumer.

7. method according to claim 4 it is characterized in that the context that said consumer generates is at least one consumer's interactive information, and wherein said method comprises also:

(a) receive said at least one consumer's interactive information, said consumer's interactive information comprises: data, gps data, sensing data or its combination in any that the consumer's input on the interface, consumer demographics's information, consumer's browsing information, machine generate;

(b) semantic expressiveness of more said consumer's interactive information and said generation is to be used to identify one or more relevant semantic expressivenesses; And

(c) comprehensively become consumer's concept definition to said one or more relevant semantic expressivenesses and said consumer's interactive information, said consumer's concept definition comprises the said expression of said content.

8. method according to claim 3 is characterized in that the context that said consumer generates comprises consumer's browsing information, and analyzes the one or more main theme of said consumer's browsing information to confirm that the consumer browses.

9. method according to claim 3 it is characterized in that it is comprehensive and next from the subclass of selecting at random in said selected territory that said message transmits, and entity is linked to the said non-popularization content as the said basis in said territory to said popularization merchant.

10. method according to claim 4 is characterized in that said output comprises that the said message of demonstration transmits the part as one or more webpages that link, and the said semantic expressiveness of wherein said content is the hyperlink form.

11. method according to claim 10 is characterized in that comprehensively being used for the said content quilt that possibly show:

(a) prioritization; Wherein higher priority causes the bigger numerical of bigger indicating probability and/or the generic sequence that is used for showing; And said priority is based on the parameter from the group selection that comprises following parameters: correlativity, than high cost, IP address location, gps coordinate or its combination; And

(b) time divides, and promotes merchant or message to hold more than one.

12. method according to claim 1 is characterized in that saidly comprehensively being provided by following: the classification of branch face, semantic reasoning device, many documents digest, form concept analysis, the comprehensive agreement of self-defined semanteme or its combination in any.

13. method according to claim 7 is characterized in that said consumer input is based on the search inquiry of web, and the webpage that wherein has a Search Results is output.

14. method according to claim 1 is characterized in that said method also comprises the performance of the said content in the said message transmission of monitoring and makes said at least one popularization merchant and upgrade the said comprehensive of said content based on said Performance Evaluation.

15. method according to claim 1 is characterized in that the comprehensive collection of charges to said content.

16. a computer system that is used to use context that the consumer on the computer network that is linked to a plurality of computing equipments generates comprehensively to transmit from the message of information field, said system is characterised in that:

(a) the first set of calculated equipment and be used for receiving or obtain the second set of calculated equipment from the content of said information field from the said first set of calculated equipment;

(b) the 3rd set of calculated equipment is used to obtain, receive or generate the context of consumer's generation and offers the said second set of calculated equipment to the context of said consumer's generation; And

(c) be linked to the integration unit of the said second set of calculated equipment, be used for transmitting based on the context roundup that said content and said consumer generate, wherein said message transmits and is traceable at least one and promotes the merchant.

17. system according to claim 16 is characterized in that said content can promote, and can be non-popularization alternatively, and at least one is promoted the merchant popularization content as the said basis in said territory is provided.

18. system according to claim 16 is characterized in that said content only is can be linked at least one to promote the merchant, non-popularization.

19. system according to claim 16; It is characterized in that said message transmits said the 3rd set of calculated equipment that is provided for; And said the 3rd set of calculated equipment chain is received and is used for transmitting the output unit of exporting to said consumer to said message, and said message transmits the semantic expressiveness that comprises the contextual said content that generates based on said consumer.

20. system according to claim 16 is characterized in that said the 3rd set of calculated equipment comprises the radio network gateway that is linked to said computer network, and one or more wireless devices that can be wirelessly linked to said radio network gateway.

21. system according to claim 16; It is characterized in that said message transmits context and the said content match that generates based on said consumer, the context that said consumer generates is at least one consumer's interactive information and can comprises: data, gps data, sensing data or its combination in any that the consumer's input on the interface, consumer demographics's information, consumer's browsing information, machine generate.

22. system according to claim 19 is characterized in that said output unit comprises the display device as the part of one or more webpages that link, the said semantic expressiveness of wherein said content is the hyperlink form.

23. system according to claim 16 is characterized in that said integration unit comprises: the equipment that is used to provide the classification of branch face, many documents digest, form concept analysis, the comprehensive agreement of self-defined semanteme or its combination in any.

24. system according to claim 16 is characterized in that said consumer input is based on the search inquiry of web, and the webpage that wherein has a Search Results is output.

25. system according to claim 16; It is characterized in that said system also comprises the device of the performance that is used for monitoring the said content that said message transmits, and wherein said at least one promote the said semanteme of the said content of the renewable said message of merchant in transmitting.

26. system according to claim 16 it is characterized in that saidly comprehensively also being accompanied by analysis, and said analysis comprises: divide surface analysis, entity extraction, natural language processing or its combination in any.

27. system according to claim 16; It is characterized in that said message transmits context and the said content match that generates based on said consumer; The context that said consumer generates is at least one consumer's interactive information, and wherein said system also comprises:

(a) receive said at least one consumer's interactive information,

(b) semantic expressiveness of more said consumer's interactive information and said generation is to identify one or more relevant semantic expressivenesses; And

(c) semantic comprehensive to consumer's concept definition said one or more relevant semantic expressivenesses and consumer's interactive information, said consumer's concept definition comprises the said expression of said content.

28. system according to claim 18 is characterized in that said non-popularization content is based on that context that said consumer generates selects from said one or more territories.

29. system according to claim 28 is characterized in that the context that said consumer generates comprises consumer's browsing information, and analyzes said consumer's browsing information one or more main theme to confirm that the consumer browses.

30. system according to claim 18; It is characterized in that it is comprehensive and next from the subclass of selecting at random in said selected territory that said message transmits; And entity is linked to the said non-popularization content as the said basis in said territory to said popularization merchant.

31. system according to claim 20 is characterized in that said output comprises that the said message of demonstration transmits the part as one or more webpages that link, wherein said content is the hyperlink form.

32. system according to claim 31 is characterized in that comprehensively being used for the said content quilt that possibly show:

(b) time divides to hold more than one and promotes merchant or message.

33. system according to claim 16 is characterized in that saidly comprehensively being provided by following: the classification of branch face, semantic reasoning device, many documents digest, form concept analysis, the comprehensive agreement of self-defined semanteme or its combination in any.

34. system according to claim 16 is characterized in that semantic comprehensive collection of charges the to said content.