CN102737684A

CN102737684A - Editing method and device and playing method and device of video advertisement

Info

Publication number: CN102737684A
Application number: CN2011100875851A
Authority: CN
Inventors: 张庆; 余双全; 张志东; 陈剑锋
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2011-04-08
Filing date: 2011-04-08
Publication date: 2012-10-17

Abstract

An embodiment of the invention discloses an editing method of a video advertisement. The method comprises the steps that, when a pause order from a user is received, current video playing is paused, and a playing point in time of the paused video is recorded; a regional image selected by the user on a paused image of the current video is acquired in a real time manner; when an advertisement editing order from a user is received, location information of the selected regional image is collected; the location information, the recorded playing point in time and preset advertisement information related to the selected regional image are merged and edited as an advertisement file. The embodiment of the invention also discloses a video advertisement playing method, a video advertisement editing device and an advertisement playing device. Aiming at a video content, the methods and devices of the invention edit the advertisement, enhance the relevance of advertisement content and the video content, and can enhance the success rate of the advertisement.

Description

Video ads edit methods, player method, editing device and playing device

Technical field

The present invention relates to the video ads technical field, relate in particular to a kind of video ads edit methods, video ads player method, video ads editing device and playing device.

Background technology

Along with the development of advertisement technology, the application of video ads also more and more widely.The form of expression of traditional video ads mainly contains following three kinds:

One, breaks for commercialsy at the head or the run-out place of video.This video ads adopts common advertisement edit mode to make, and is stored in advance in the player, and before or after displaying video, player extracts the advertisement of storing and plays; This video ads only can intercut at head or run-out, the reproduction time underaction, and ad content is general and the content onrelevant property of video playback;

Two, the bumper advertisements in the player intercuts the built-in bumper advertisements of player when promptly the playing process of video or broadcast suspend.The edit mode of this video ads is that film prints is directly injected in advertisement, before the player plays video, broadcasts advertisement, also cries with the sheet advertisement; This video ads directly forms through injecting film prints, and its ad content and reproduction time relative fixed can't be changed as required flexibly;

Three, the encirclement formula advertisement around the player, this video ads adopt common advertisement edit mode to make, and are stored in advance in the server, after opening the broadcast link, promptly around player, show; This video ads does not have with the broadcast of film to be contacted directly, and advertisement display effect is not good enough;

The inventor finds, the editor that traditional video ads does not carry out advertisement to the video content of playing, and ad content and video content lack relevance, thereby make that the success ratio of ad playing is lower.

Summary of the invention

Embodiment of the invention technical matters to be solved is, a kind of video ads edit methods, video ads player method, video ads editing device and playing device are provided; To the editor that video content carries out advertisement, increase the relevance of ad content and video content, can improve the advertisement success ratio.

In order to solve the problems of the technologies described above, the embodiment of the invention provides a kind of video ads edit methods, comprising:

When receiving user's pause command, suspend to play current video, and the play time of record current video when suspending;

Obtain the area image that said user selectes in real time on the time-out picture of current video;

When receiving said user's advertisement edit commands, extract the positional information of said selected area image;

The play time and preset the merging with said selected area image associated advertisement information of said positional information, said record are compiled as promotional literature.

Wherein, the said said user selected area image on the time-out picture of current video that obtains in real time comprises:

The motion of real-time listening edit box on the time-out picture of current video;

According to snoop results, obtain said user through the selected area image of said edit box.

Wherein, said positional information comprises: the said selected coordinate range of area image in the time-out picture of current video;

The positional information of the said selected area image of said extraction comprises:

Detect the coordinate of the marginal point of said selected area image;

According to testing result, write down the said selected coordinate range of area image in the time-out picture of current video.

Wherein, said positional information comprises: the said selected interior coordinate range of particular commodity in the time-out picture of current video of area image;

Gather the said selected interior particular commodity of area image;

Detect the coordinate of the marginal point of said particular commodity through edge detecting technology;

According to testing result, write down the coordinate range of said particular commodity in the time-out picture of current video.

Wherein, said preset comprising: preset ad content and preset advertisement duration about the particular commodity in the said selected area image with said selected area image associated advertisement information;

Said play time and preset merging with said selected area image associated advertisement information with said positional information, said record is compiled as promotional literature, comprising:

The play time of said record is confirmed as the start time point of ad playing;

According to the start time point and the said preset advertisement duration of ad playing, confirm the termination time point of ad playing;

According to specific format, the start time point of said positional information, definite ad playing and termination time point and preset ad content about the particular commodity in the said selected area image are encapsulated, generate the promotional literature of specific format;

Wherein, said preset ad content about the particular commodity in the said selected area image comprises: any one or more in title, price, picture, purchase link and the sales promotion information of the particular commodity in the said selected area image; Said specific format comprises: any one or more in XML (Extensible Markup Language, extend markup language), Word and the txt form.

Wherein, said play time and preset and said selected area image associated advertisement information with said positional information, said record merges and is compiled as after the promotional literature, also comprises:

Said promotional literature and current video are bound each other.

Correspondingly, the embodiment of the invention also provides a kind of video ads player method, comprising:

When receiving user's video playback request, whether there is the promotional literature of binding each other with the video of said user's request in the querying server;

If Query Result is for being, from the video of the said user's request of said downloaded and the promotional literature of binding each other with said video;

Resolve said promotional literature, obtain selected area image positional information, ad playing start time point and termination time point and about the ad content of the particular commodity in the said selected area image;

Play the video of said user's request; When the play time of said video arrives the start time point of said ad playing; Suspend and play said video; According to the positional information of said selected area image, on the time-out picture of said video, confirm said selected area image, and play ad content about the particular commodity in the said selected area image;

When the termination time that arrives said ad playing puts, stop to play said ad content, restart the broadcast of said video.

Wherein, said play time when said video arrives after the start time point of said ad playing, suspends and plays before the said video, also comprises:

Detect the coordinate range whether mouse is arranged in said positional information;

If testing result is for being, then suspend the said video of broadcast;

If testing result is not, then the said video of normal play.

Correspondingly, the embodiment of the invention also provides a kind of video ads editing device, comprising:

The video control module is used for when receiving user's pause command, suspends and plays current video;

Logging modle, the play time when being used to write down said video control module control current video and suspending;

Image collection module is used for obtaining in real time the area image that said user selectes on the time-out picture of current video;

Extraction module is used for when receiving said user's advertisement edit commands, extracts the positional information of the said selected area image that said image collection module obtains;

Editor module, the play time and preset the merging with said selected area image associated advertisement information that are used for the positional information that said extraction module is extracted, said logging modle record are compiled as promotional literature.

Wherein, said image collection module comprises:

Monitoring unit is used for the motion of real-time listening edit box on the time-out picture of current video;

Acquiring unit is used for the snoop results according to said monitoring unit, obtains said user through the selected area image of said edit box.

Said extraction module comprises:

Detecting unit is used to detect the coordinate of the marginal point of said selected area image;

First record cell is used for the testing result according to said detecting unit, writes down the said selected coordinate range of area image in the time-out picture of current video.

Said extraction module comprises:

Collecting unit is used to gather the said selected interior particular commodity of area image;

Edge detection unit is used for detecting through edge detecting technology the coordinate of the marginal point of the particular commodity that said collecting unit gathers;

Second record cell is used for the testing result according to said edge detection unit, writes down the coordinate range of said particular commodity in the time-out picture of current video.

Said editor module comprises:

Initial definite unit is used for the play time of said logging modle record is confirmed as the start time point of ad playing;

Stop confirming the unit, be used for start time point and said preset advertisement duration, confirm the termination time point of ad playing according to the definite ad playing in said initial definite unit;

Edit cell; Be used for according to specific format; The start time point of the ad playing that said positional information, said initial definite unit are confirmed and the termination time point that the ad playing that the unit is confirmed is confirmed in said termination and preset ad content about the particular commodity in the said selected area image encapsulate, and generate the promotional literature of specific format;

Wherein, said preset ad content about the particular commodity in the said selected area image comprises: any one or more in title, price, picture, purchase link and the sales promotion information of the particular commodity in the said selected area image; Said specific format comprises: any one or more in XML, Word and the txt form.

Wherein, said video ads editing device also comprises:

Binding module, the promotional literature that is used for said editor module editor is obtained and the current video of said video control module controls playing are bound each other.

Correspondingly, the embodiment of the invention also provides a kind of playing device, comprising:

Enquiry module is used for when receiving user's video playback request, whether has the promotional literature of binding each other with the video of said user's request in the querying server;

Download module, be used for when the Query Result of said enquiry module when being, from the video of the said user's request of said downloaded and the promotional literature of binding each other with said video;

Parsing module is used to resolve the promotional literature that said download module is downloaded, obtain selected area image positional information, ad playing start time point and termination time point and about the ad content of the particular commodity in the said selected area image;

The Broadcast Control module; Be used to play the video of said user's request; When the play time of said video arrives the start time point of said ad playing, suspend to play said video, according to the positional information of said selected area image; On the time-out picture of said video, confirm said selected area image, and play ad content about the particular commodity in the said selected area image; When the termination time that arrives said ad playing puts, stop to play said ad content, restart the broadcast of said video.

Wherein, said playing device also comprises:

The mouse detection module; Be used for when the play time of said video arrives the start time point of said ad playing; Detect the coordinate range whether mouse is arranged in said positional information, if testing result is for being then to notify said Broadcast Control module to suspend the said video of broadcast; If testing result then notifies said Broadcast Control module normal play said video for not.

Embodiment of the present invention embodiment has following beneficial effect:

1, the embodiment of the invention is when making video ads; Carry out the editor of promotional literature to user (as: ad production person or video content provider) selected area image on the time-out picture of current video; Increase the relevance of ad content and video content, can improve the advertisement success ratio;

2, the embodiment of the invention is play in the process of displaying video and its promotional literature of binding each other, makes that the reproduction time of advertisement is comparatively flexible, and result of broadcast is better, and success ratio is higher;

3, the embodiment of the invention is when playing advertisements, carries out the control of intercutting of advertisement according to the position of user (as: video-see person) mouse, improved interactive with the video-see person, improved the advertisement success ratio.

Description of drawings

In order to be illustrated more clearly in the embodiment of the invention or technical scheme of the prior art; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work property, can also obtain other accompanying drawing according to these accompanying drawings.

Fig. 1 is the structural representation of first embodiment of video ads editing device of the present invention;

Fig. 2 is the structural representation of second embodiment of video ads editing device of the present invention;

Fig. 3 is the structural representation of the embodiment of the image collection module in the video ads editing device of the present invention;

Fig. 4 is the structural representation of first embodiment of the extraction module in the video ads editing device of the present invention;

Fig. 5 is the structural representation of second embodiment of the extraction module in the video ads editing device of the present invention;

Fig. 6 is the structural representation of the embodiment of the editor module in the video ads editing device of the present invention;

Fig. 7 is the process flow diagram of first embodiment of video ads edit methods of the present invention;

Fig. 8 is the process flow diagram of second embodiment of video ads edit methods of the present invention;

Fig. 9 is the process flow diagram of the 3rd embodiment of video ads edit methods of the present invention;

Figure 10 is the structural representation of first embodiment of playing device of the present invention;

Figure 11 is the effect synoptic diagram that video ads of the present invention is play;

Figure 12 is the structural representation of second embodiment of playing device of the present invention;

Figure 13 is the process flow diagram of first embodiment of video ads player method of the present invention;

Figure 14 is the process flow diagram of second embodiment of video ads player method of the present invention.

Embodiment

To combine the accompanying drawing in the embodiment of the invention below, the technical scheme in the embodiment of the invention is carried out clear, intactly description, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills are not making the every other embodiment that is obtained under the creative work prerequisite, all belong to the scope of the present invention's protection.

See also Fig. 1, be the structural representation of first embodiment of video ads editing device of the present invention; Said device comprises:

Video control module 101 is used for when receiving user's pause command, suspends and plays current video.

Said video ads editing device possesses the video broadcasting management function; Its Broadcast Control process and existing player to video is similar to the Broadcast Control process of video; Particularly; Said video ads editing device is that user (as: video ads wright) provides control knob, comprising: buttons such as playing, advance, retreat, suspend, stop, the user can realize the Play Control to current video through clicking above-mentioned various button.When said user clicked above-mentioned pause button, said video control module 101 can receive the pause command that said user sends, and suspended the broadcast current video according to this pause command.

Logging modle 102, the play time when being used to write down said video control module 101 control current videos and suspending.

Setting the total playing duration of current video is 60 minutes, and then the initial play time of current video is: 00:00:00, the termination play time is: 00:60:00.If said video control module 101 control current videos suspend when being played to 00:30:00, the play time when said logging modle 102 record current videos suspend is: 00:30:00.

Image collection module 103 is used for obtaining in real time the area image that said user selectes on the time-out picture of current video.

Said video ads editing device possesses the video editing function, and it provides edit box for the user, and the user can confine certain zone through this edit box on the time-out picture of current video, and then this zone of confining is said user selected area image.It is understandable that; When current video suspended, video was fixed to a two field picture before deserving, and this two field picture that is fixed is the time-out picture of current video; If the user confines the whole zone of suspending picture through edit box, then selected area image is this two field picture that is fixed; If the user confines the zone that certain part comprises particular commodity through edit box in the time-out picture of current video, then this zone of confining is the area image that is chosen, and comprises said particular commodity in this selected area image.Need to prove that the user can also can select a plurality of area images through the selected area image of edit box on the same time-out picture, can comprise a kind of particular commodity in this each selected area image, also can comprise multiple particular commodity.Said image collection module 103 is used for obtaining in real time the area image that said user selectes on the time-out picture of current video through this edit box.

Extraction module 104 is used for when receiving said user's advertisement edit commands, extracts the positional information of the said selected area image that said image collection module 103 obtains.

As aforementioned, said video ads editing device possesses the video editing function, and it provides advertisement editting function button for the user.When the user wants selected area image edited; Can click said advertisement editting function button; Said video ads editing device then can receive the advertisement edit commands that said user sends, and accomplishes the advertisement editor to this selected area image according to the advertisement editing steps.Particularly, when receiving said user's advertisement edit commands, the positional information of the said selected area image that the said image collection module 103 of extraction module 104 extractions is obtained.Wherein, said positional information comprises: the said selected coordinate range of area image in the time-out picture of current video, and this coordinate range can uniquely be confirmed the said selected position of area image in the time-out picture of current video; Perhaps, said positional information comprises: the said selected interior coordinate range of particular commodity in the time-out picture of current video of area image, this coordinate range can unique position of confirming said user selected particular commodity in the time-out picture of current video.Need to prove that said extraction module 104 also can extract as required: other parameter informations such as size of particular commodity in the size of the color of the particular commodity in the color of said selected area image, the said selected area image, said selected area image, the said selected area image.

Editor module 105 is used for the play time and preset the merging with said selected area image associated advertisement information of the positional information of said extraction module 104 extractions, said logging modle 102 records are compiled as promotional literature.

In concrete the realization, said editor module 105 is according to certain specific format, and this specific format includes but not limited to: any one or more in XML, Word and the txt form; The play time and preset the merging with said selected area image associated advertisement information of the positional information of said extraction module 104 extractions, said logging modle 102 records are compiled as promotional literature.Wherein, said preset comprising: preset ad content and preset advertisement duration about the particular commodity in the said selected area image with said selected area image associated advertisement information.Wherein, said preset ad content about the particular commodity in the said selected area image comprises: any one or more in title, price, picture, purchase link and the sales promotion information of the particular commodity in the said selected area image.

The embodiment of the invention is when making video ads; Carry out the editor of promotional literature to user (as: ad production person or video content provider) selected area image on the time-out picture of current video; Increase the relevance of ad content and video content, can improve the advertisement success ratio.

See also Fig. 2, be the structural representation of second embodiment of video ads editing device of the present invention; Identical with a last embodiment, said video ads editing device comprises: video control module 101, logging modle 102, image collection module 103, extraction module 104 and editor module 105.In the present embodiment, said video ads editing device also comprises:

Binding module 106, the promotional literature that is used for said editor module 105 editors are obtained and the current video of said video control module 101 controls playing are bound each other.

Because said promotional literature is to be obtained to area image editor selected on the time-out picture of the current video of said video control module 101 controls playing by said editor module 105, therefore, need said promotional literature and current video to bind.In concrete the realization, said binding module 106 can be named said promotional literature with the title of current video, through same names said promotional literature and current video are bound each other; Perhaps, said binding module 106 also can be current video and said promotional literature distributes same ID, through identical ID said promotional literature and current video is bound each other.It is understandable that; Above-mentioned binding mode is merely for example, other situation, such as: the binding mode that can also adopt " title+ID "; The promotional literature that the area image editor who perhaps selectes down to different time-out pictures obtains is taked different binding modes respectively; Or the like, but similar analysis under above-mentioned other situation is not given unnecessary details at this.After said binding module 106 was bound, said promotional literature just can intercut when current video is play, and realized the broadcast of advertisement targetedly, can improve the success ratio of advertisement; In addition; Because promotional literature is to edit to area image selected on the time-out picture of current video to obtain; Play time during this time-out can be selected by the user with the time-out picture according to actual needs; Thereby getting in touch of the promotional literature that feasible editor obtains and the video content of current broadcast is more tight, and the time of ad playing is controlled flexibly.

The embodiment of the invention has increased the relevance of ad content and video content, can improve the advertisement success ratio.

For clearer explanation the present invention, will each module in the video ads editing device of the present invention be described in detail below.

See also Fig. 3, be the structural representation of the embodiment of the image collection module in the video ads editing device of the present invention; Said image collection module 103 comprises:

Monitoring unit 311 is used for the motion of real-time listening edit box on the time-out picture of current video.

Said video ads editing device possesses the video editing function, and it provides edit box for the user, and the user can edit through this edit box selection area image on the time-out picture of current video.When said user through on the time-out picture of this edit box at current video during the selection area image, 311 of said monitoring units are monitored the motion of this edit box on the time-out picture of current video, so that accurately learn the user selected area image.In the practical application, the snoop procedure of said monitoring unit 311 is identical with prior art, does not give unnecessary details at this.

Acquiring unit 312 is used for the snoop results according to said monitoring unit 311, obtains said user through the selected area image of said edit box.

In concrete the realization; When said monitoring unit 311 listen on the time-out picture of edit box at current video accomplish once motion after; Said acquiring unit 312 is according to the snoop results of said monitoring unit 311; The interior image in zone that said edit box is confined fixes, and this area image that fixes is the said user selected area image that said acquiring unit gets access to, so that said video ads editing device carries out the advertisement editor to this selected area image.

See also Fig. 4, be the structural representation of first embodiment of the extraction module in the video ads editing device of the present invention; Said extraction module 104 comprises:

Detecting unit 411 is used to detect the coordinate of the marginal point of said selected area image.

In concrete the realization; Said detecting unit 411 detects the coordinate of the marginal point of said selected area image; Such as: if edit box is the rectangle edit box, its selected rectangular area image, 411 coordinates that detect four summits of this rectangular area image of said detecting unit; For another example: if edit box is circular edit box, its selected border circular areas image, the coordinate of each point on the circumference of this border circular areas image of 411 detections of said detecting unit.

First record cell 412 is used for the testing result according to said detecting unit 411, writes down the said selected coordinate range of area image in the time-out picture of current video.

Said first record cell 412 is according to the testing result of said detecting unit 411; Write down the said selected coordinate range of area image in the time-out picture of current video, this coordinate range can uniquely be confirmed the said selected position of area image in the time-out picture of current video.Need to prove that in the present embodiment, said positional information comprises: the said selected coordinate range of area image in the time-out picture of current video.

See also Fig. 5, be the structural representation of second embodiment of the extraction module in the video ads editing device of the present invention; Said extraction module 104 comprises:

Collecting unit 413 is used to gather the said selected interior particular commodity of area image.

In concrete the realization, if the particular commodity that comprises in the said selected area image is a pair of high-heeled shoes, 413 of said collecting units are gathered the profile of this pair high-heeled shoes in the said selected area image; If the particular commodity that comprises in the said selected area image is a dress, 413 of said collecting units are gathered the profile of this part clothes in the said selected area image; If comprise clothes and these two kinds of particular commodities of footwear simultaneously in the said selected area image; 413 of said collecting units can be gathered clothes or the profile of footwear in the said selected area image according to user's selection, perhaps gather the profile of clothes and footwear in order successively.In the practical application, the gatherer process of the gatherer process of said collecting unit 413 and existing figure or image is similar, does not give unnecessary details at this.

Edge detection unit 414 is used for detecting through edge detecting technology the coordinate of the marginal point of the particular commodity that said collecting unit 413 gathers.

In concrete the realization, said edge detection unit 414 is delineated out the contour edge of the particular commodity of said collecting unit 413 collections through edge detecting technology, detects the coordinate of each marginal point then.

Second record cell 415 is used for the testing result according to said edge detection unit 414, writes down the coordinate range of said particular commodity in the time-out picture of current video.

Said second record cell 415 is according to the testing result of said edge detection unit 414; Write down the coordinate range of said particular commodity in the time-out picture of current video, this coordinate range can unique position of confirming said user selected particular commodity in the time-out picture of current video.Need to prove that in the present embodiment, said positional information comprises: the said selected interior coordinate range of particular commodity in the time-out picture of current video of area image.

Fig. 4 and embodiment shown in Figure 5 show the process of utilizing the video ads editing device automatically to detect the positional information of said selected area image; It is understandable that; User (as: video production person) also can manually detect the coordinate range of said selected area image or the coordinate range of the particular commodity in the said selected area image; Coordinate range that will manually obtain then and other parameter information input in the said video ads editing device, carry out follow-up editing process by said video ads editing device.

See also Fig. 6, be the structural representation of the embodiment of the editor module in the video ads editing device of the present invention; Said editor module 105 comprises:

Initial definite unit 511 is used for the play time of said logging modle 102 records is confirmed as the start time point of ad playing.

As aforementioned, setting the total playing duration of video is 60 minutes, if the play time of said logging modle 102 records is: 00:30:00.Said initial definite unit 511 is the start time point of 00:30:00 as ad playing, promptly begins playing advertisements during to 00:30:00 when this video playback.

Stop to confirm unit 512, the start time point and the said preset advertisement duration of the ad playing that is used for confirming according to said initial definite unit 511 are confirmed the termination time point of ad playing.

According to above-mentioned example, the start time point of the ad playing that said initial definite unit 511 is confirmed is 00:30:00, if preset advertisement duration is 2 minutes, then said termination confirms that unit 512 definite 00:32:00 are the termination time point of ad playing.

Edit cell 513; Be used for according to specific format; The start time point of the ad playing that said positional information, said initial definite unit 511 are confirmed and the termination time point that the ad playing that unit 512 is confirmed is confirmed in said termination and preset ad content about the particular commodity in the said selected area image encapsulate, and generate the promotional literature of specific format.

In concrete the realization, said preset ad content about the particular commodity in the said selected area image comprises: any one or more in title, price, picture, purchase link and the sales promotion information of the particular commodity in the said selected area image.Said specific format includes but not limited to: any one or more in XML, Word and the txt form.With the XML form is example, if the current video name is called: universal entertainment, ID are " 1111 "; The particular commodity that comprises in the said selected area image is a pair of high-heeled shoes; The positional information that said extraction module 104 obtains is: the X coordinate range is 200-300, and the Y coordinate range is 500-600; The promotional literature that then said edit cell 513 editors obtain is following:

Advertisement ID=" and 1111 " Program=" universal entertainment "

<mSG>Famous brand eight folding sales promotion</MSG>

</Location>

<Time>

</Time>

……

</?Advertisement?>

It is understandable that above-mentioned promotional literature is merely for example, but when adopting other specific format edit advertisement files similar analysis, do not give unnecessary details at this.Above-mentioned example can find out that this promotional literature is bound through the binding mode and the current video of " title+ID " each other.

For clearer explanation the present invention, below will be to describing in detail by the performed video ads edit methods of above-mentioned video ads editing device.

See also Fig. 7, be the process flow diagram of first embodiment of video ads edit methods of the present invention; Said method comprises:

S101 when receiving user's pause command, suspend to play current video, and the play time of record current video when suspending.

The video ads editing device possesses the video broadcasting management function; Its Broadcast Control process and existing player to video is similar to the Broadcast Control process of video; Particularly; Said video ads editing device is that user (as: video ads wright) provides control knob, comprising: buttons such as playing, advance, retreat, suspend, stop, the user can realize the Play Control to current video through clicking above-mentioned various button.When said user clicked above-mentioned pause button, said S101 can receive the pause command that said user sends, and suspended the broadcast current video according to this pause command, the play time when writing down the current video time-out simultaneously.Such as: setting the total playing duration of current video is 60 minutes, and then the initial play time of current video is: 00:00:00, the termination play time is: 00:60:00.If current video suspended when being played to 00:30:00, the play time when said S101 record current video suspends is: 00:30:00.

S102 obtains the area image that said user selectes in real time on the time-out picture of current video.

Said video ads editing device possesses the video editing function, and it provides edit box for the user, and the user can confine certain zone through this edit box on the time-out picture of current video, and then this zone of confining is said user selected area image.It is understandable that; When current video suspended, video was fixed to a two field picture before deserving, and this two field picture that is fixed is the time-out picture of current video; If the user confines the whole zone of suspending picture through edit box, then selected area image is this two field picture that is fixed; If the user confines the zone that certain part comprises particular commodity through edit box in the time-out picture of current video, then this zone of confining is the area image that is chosen, and comprises said particular commodity in this selected area image.Need to prove that the user can also can select a plurality of area images through the selected area image of edit box on the same time-out picture, can comprise a kind of particular commodity in this each selected area image, also can comprise multiple particular commodity.Said S102 promptly obtains the area image that said user selectes on the time-out picture of current video through this edit box in real time.

S103 when receiving said user's advertisement edit commands, extracts the positional information of said selected area image.

As aforementioned, said video ads editing device possesses the video editing function, and it provides advertisement editting function button for the user.When the user wants selected area image edited; Can click said advertisement editting function button; Said video ads editing device then can receive the advertisement edit commands that said user sends, and accomplishes the advertisement editor to this selected area image according to the advertisement editing steps.Particularly, when receiving said user's advertisement edit commands, said S103 extracts the positional information of the selected area image of said S102.Wherein, said positional information comprises: the said selected coordinate range of area image in the time-out picture of current video, and this coordinate range can uniquely be confirmed the said selected position of area image in the time-out picture of current video; Perhaps, said positional information comprises: the said selected interior coordinate range of particular commodity in the time-out picture of current video of area image, this coordinate range can unique position of confirming said user selected particular commodity in the time-out picture of current video.

S104 is compiled as promotional literature with the play time of said positional information, said record and preset merging with said selected area image associated advertisement information.

In concrete the realization, said S104 is according to certain specific format, and this specific format includes but not limited to: any one or more in XML, Word and the txt form; The play time and preset the merging with said selected area image associated advertisement information of said positional information, said record are compiled as promotional literature.Wherein, said preset comprising: preset ad content and preset advertisement duration about the particular commodity in the said selected area image with said selected area image associated advertisement information.Wherein, said preset ad content about the particular commodity in the said selected area image comprises: any one or more in title, price, picture, purchase link and the sales promotion information of the particular commodity in the said selected area image.

See also Fig. 8, be the process flow diagram of second embodiment of video ads edit methods of the present invention; Said method comprises:

S201 when receiving user's pause command, suspend to play current video, and the play time of record current video when suspending.

The S201 of present embodiment is identical with the S101 step of a last embodiment, does not give unnecessary details at this.

S202, the motion of real-time listening edit box on the time-out picture of current video.

Said video ads editing device possesses the video editing function, and it provides edit box for the user, and the user can edit through this edit box selection area image on the time-out picture of current video.When said user through on the time-out picture of this edit box at current video during the selection area image, said S202 then monitors the motion of this edit box on the time-out picture of current video, so that accurately learn the user selected area image.In the practical application, the snoop procedure of said S202 is identical with prior art, does not give unnecessary details at this.

S203 according to snoop results, obtains said user through the selected area image of said edit box.

In concrete the realization; When said S202 listen on the time-out picture of edit box at current video accomplish once motion after; Said S203 is according to the snoop results of said S202; The interior image in zone that said edit box is confined fixes, and this area image that fixes is the said user selected area image that said acquiring unit gets access to, so that said video ads editing device carries out the advertisement editor to this selected area image.

In the present embodiment, said S202-S203 is the concrete refinement step of the S102 of last enforcement row.

S204 when receiving said user's advertisement edit commands, detects the coordinate of the marginal point of said selected area image.

In concrete the realization, said S204 detects the coordinate of the marginal point of said selected area image, such as: if edit box is the rectangle edit box, its selected rectangular area image, said S204 then detects the coordinate on four summits of this rectangular area image; For another example: if edit box is circular edit box, its selected border circular areas image, said S204 then detect the coordinate of each point on the circumference of this border circular areas image.

S205 according to testing result, writes down the said selected coordinate range of area image in the time-out picture of current video.

Said S205 writes down the said selected coordinate range of area image in the time-out picture of current video according to the testing result of said S204, and this coordinate range can uniquely be confirmed the said selected position of area image in the time-out picture of current video.Need to prove that in the present embodiment, said positional information comprises: the said selected coordinate range of area image in the time-out picture of current video.

In the present embodiment, said S204-S205 is the concrete refinement step of the S103 of a last embodiment.

S206 confirms as the play time of said record the start time point of ad playing.

As aforementioned, setting the total playing duration of video is 60 minutes, if the play time of said record is: 00:30:00.Said S206 is the start time point of 00:30:00 as ad playing, promptly begins playing advertisements during to 00:30:00 when this video playback.

S207 according to the start time point and the said preset advertisement duration of ad playing, confirms the termination time point of ad playing.

According to above-mentioned example, the start time point of the ad playing that said S207 confirms is 00:30:00, if preset advertisement duration is 2 minutes, then said S207 confirms that 00:32:00 is the termination time point of ad playing.

S208; According to specific format; The start time point of said positional information, definite ad playing and termination time point and preset ad content about the particular commodity in the said selected area image are encapsulated, generate the promotional literature of specific format.

In concrete the realization, said preset ad content about the particular commodity in the said selected area image comprises: any one or more in title, price, picture, purchase link and the sales promotion information of the particular commodity in the said selected area image.Said specific format includes but not limited to: any one or more in XML, Word and the txt form.

In the present embodiment, said S206-S208 is the concrete refinement step of the S104 of a last embodiment.

S209 binds said promotional literature and current video each other.

Because said promotional literature is to obtain to area image editor selected on the time-out picture of current video, therefore, need said promotional literature and current video to bind.In concrete the realization, said S209 can name said promotional literature with the title of current video, through same names said promotional literature and current video are bound each other; Perhaps, said S209 also can be current video and said promotional literature distributes same ID, through identical ID said promotional literature and current video is bound each other.It is understandable that; Above-mentioned binding mode is merely for example, other situation, such as: the binding mode that can also adopt " title+ID "; The promotional literature that the area image editor who perhaps selectes down to different time-out pictures obtains is taked different binding modes respectively; Or the like, but similar analysis under above-mentioned other situation is not given unnecessary details at this.After said S209 bound, said promotional literature just can intercut when current video is play, and realized the broadcast of advertisement targetedly, can improve the success ratio of advertisement; In addition; Because promotional literature is to edit to area image selected on the time-out picture of current video to obtain; Play time during this time-out can be selected by the user with the time-out picture according to actual needs; Thereby getting in touch of the promotional literature that feasible editor obtains and the video content of current broadcast is more tight, and the time of ad playing is controlled flexibly.

See also Fig. 9, be the process flow diagram of the 3rd embodiment of video ads edit methods of the present invention; Said method comprises:

S301 when receiving user's pause command, suspend to play current video, and the play time of record current video when suspending.

S302, the motion of real-time listening edit box on the time-out picture of current video.

S303 according to snoop results, obtains said user through the selected area image of said edit box.

In the present embodiment, said S301-S303 is identical with the S201-S203 step of a last embodiment, does not give unnecessary details at this.

S304 when receiving said user's advertisement edit commands, gathers the said selected interior particular commodity of area image.

In concrete the realization, if the particular commodity that comprises in the said selected area image is a pair of high-heeled shoes, said S304 then gathers the profile of this pair high-heeled shoes in the said selected area image; If the particular commodity that comprises in the said selected area image is a dress, said S304 then gathers the profile of this part clothes in the said selected area image; If comprise clothes and these two kinds of particular commodities of footwear simultaneously in the said selected area image, said S304 then can gather clothes or the profile of footwear in the said selected area image according to user's selection, perhaps gathers the profile of clothes and footwear in order successively.In the practical application, the gatherer process of the gatherer process of said S304 and existing figure or image is similar, does not give unnecessary details at this.

S305 detects the coordinate of the marginal point of said particular commodity through edge detecting technology.

In concrete the realization, said S305 delineates out the contour edge of the particular commodity of said S304 collection through edge detecting technology, detects the coordinate of each marginal point then.

S306 according to testing result, writes down the coordinate range of said particular commodity in the time-out picture of current video.

Said S306 writes down the coordinate range of said particular commodity in the time-out picture of current video according to the testing result of said S305, and this coordinate range can unique position of confirming said user selected particular commodity in the time-out picture of current video.Need to prove that in the present embodiment, said positional information comprises: the said selected interior coordinate range of particular commodity in the time-out picture of current video of area image.

In the present embodiment, said S304-S306 is the concrete refinement step of the S103 in embodiment illustrated in fig. 7.

S307 confirms as the play time of said record the start time point of ad playing.

S308 according to the start time point and the said preset advertisement duration of ad playing, confirms the termination time point of ad playing.

S309 according to specific format, encapsulates the start time point of said positional information, definite ad playing and termination time point and preset ad content about the particular commodity in the said selected area image, generates the promotional literature of specific format.

S310 binds said promotional literature and current video each other.

In the present embodiment, said S307-S310 is identical with the step of the S206-S209 of a last embodiment, does not give unnecessary details at this.

For clearer explanation the present invention, will describe in detail to playing device of the present invention below.

See also Figure 10, be the structural representation of first embodiment of playing device of the present invention; Said playing device comprises:

Enquiry module 201 is used for when receiving user's video playback request, whether has the promotional literature of binding each other with the video of said user's request in the querying server.

Through behind the said video ads editing device editor, possibly there is the promotional literature of mutual binding in video, and video and promotional literature all are uploaded to server.When receiving user's (as: video-see person) video playback request, whether there is the promotional literature of binding each other with the video of said user's request in said enquiry module 201 querying servers.Particularly; The inquiry foundation of said enquiry module 201 is corresponding with binding mode; Such as: if video and promotional literature bind through title each other, then said enquiry module 201 is inquired about the promotional literature that whether has same names according to the video name of being asked from server; For another example: if video and promotional literature are bound through ID each other, then said enquiry module 201 ID according to the video of being asked inquire about the promotional literature that whether has identical ID from server.

Download module 202, be used for when the Query Result of said enquiry module 201 when being, from the video of the said user's request of said downloaded and the promotional literature of binding each other with said video.

It is understandable that; If the Query Result of said enquiry module 201 does not promptly inquire the promotional literature of binding each other with certain video for not, then said playing device is by this video of ordinary playing flow process normal play; This Broadcast Control process is identical with prior art, does not give unnecessary details at this.

Parsing module 203; Be used to resolve the promotional literature that said download module 202 is downloaded, obtain selected area image positional information, ad playing start time point and termination time point and about the particular commodity ad content in the said selected area image.

Said parsing module 203 is resolved according to the form of promotional literature, such as: if promotional literature is the XML file, said parsing module 203 is promptly resolved this promotional literature according to the XML file layout.

Broadcast Control module 204; Be used to play the video of said user's request; When the play time of said video arrives the start time point of said ad playing; According to the positional information of said selected area image, on the current picture of said video, confirm said selected area image, and play ad content about the particular commodity in the said selected area image; When the termination time that arrives said ad playing puts, stop to play said ad content.

With the XML promotional literature in embodiment illustrated in fig. 6 is example; The start time point of its ad playing is: 00:30:00; The termination time point of ad playing is: 00:32:00, and positional information is: the X coordinate is positioned at the 200-300 scope, and the Y coordinate is positioned at the 500-600 scope.Said Broadcast Control module 204 is play the video of said user's request; When being played to 00:30:00; Said Broadcast Control module 204 is confirmed the image in this coordinate range according to X, Y coordinate in the current picture (being the corresponding two field picture of play time of 00:30:00) of said video, and to the ad content about the particular commodity in this area image of confirming; The brief account and the hyperlink of corresponding commodity are provided, let the user can check merchandise news.Please in the lump referring to Figure 11, be video ads result of broadcast synoptic diagram of the present invention, Figure 11 shows and on the current picture of video, determines a plurality of selected area images, and each selected area image all comprises a kind of situation of particular commodity.It is understandable that, on current picture, only determine a selected area image at video, when this area image comprises one or more particular commodities, also can be with reference to the result of broadcast synoptic diagram of Figure 11; On current picture, only determine a selected area image at video; And when only comprising a kind of particular commodity in area image that should be selected; Then in Figure 11, only play ad content, but similar analysis under other situation is not given unnecessary details at this to this particular commodity.After 2 minutes, when promptly arriving the play time of 00:32:00, said Broadcast Control module 204 stops the broadcast of advertisement.

The embodiment of the invention is play in the process of displaying video and its promotional literature of binding each other, makes that the reproduction time of advertisement is comparatively flexible, and result of broadcast is better, and success ratio is higher.

See also the structural representation of Figure 12 for second embodiment of playing device of the present invention; Identical with a last embodiment, said playing device comprises: enquiry module 201, download module 202, parsing module 203 and Broadcast Control module 204.In the present embodiment, said playing device also comprises:

Display module 205 is used for floating said selected area image or the said selected interior particular commodity of area image that said Broadcast Control module 204 is confirmed that show.

In concrete the realization; After having confirmed said selected area image on the current picture of said Broadcast Control module 204 at said video; Said display module 205 can be with said selected area image or said selected interior floating showing of particular commodity of area image; Should the floating mode that shows to be direct floating showing on the video display area at said selected area image place; Also can adopt mode shown in Figure 11, the zone outside the video area is floating to be shown, and the zone that this is floating to show the particular commodity in said selected area image or the said selected area image is called as " the floating district that shows ".Need to prove that when having a plurality of selected area image, said display module 205 adopts a plurality of floating district's one a pair of said selected area images that show to show (shown in figure 11).It is understandable that; 205 pairs of said selected area images of said display module or the said selected interior particular commodity of area image float apparent demonstration and are merely for example; Its objective is and cause the attention of user the particular commodity that has promotional literature; Can also adopt other display modes to reach this purpose under other situation, but similar analysis under other situation is not given unnecessary details at this.

Mouse detection module 206 is used to detect mouse and whether is positioned at the floating of said display module 205 and shows the district, if testing result, is then play the ad content about the particular commodity in the said selected area image for being; If testing result is not, then the said video of normal play.

The setting of said mouse detection module 206; Can make intercutting of advertisement no longer mandatory; The user can control intercutting of advertisement through mouse, and when said display module 205 is floating when showing the particular commodity in said selected area image or the said selected area image, whether the position that said mouse detection module 206 promptly detects user's mouse is positioned at the said floating district that shows; Concrete testing process is: said mouse detection module 206 detects the current coordinate of user's mouse; And detect the said floating coordinate range that shows the district simultaneously, and the two is compared each other, whether the current coordinate of judges mouse is positioned at the floating coordinate range that shows the district.If the mouse that said mouse detection module 206 detects the user be sitting at this moment floating show in the district (such as: user with mouse move to floating show the district or click should floatingly show the district); Then judge said selected area image of this mouse positive sense this moment or the said selected interior particular commodity of area image; 206 of said mouse detection modules notify said Broadcast Control module 204 to intercut the advertisement of this time point; Let the user can check corresponding merchandise news, realize with user's advertisement interactive.If detecting user's mouse, said mouse detection module 206 is not positioned at the floating district that shows at this moment; Promptly this mouse does not point to said selected area image or the said selected interior particular commodity of area image at this moment; 206 of said mouse detection modules notify said Broadcast Control module 204 to skip the advertisement of this time point, the said video of normal play.

Need to prove; When having a plurality of selected area image; Have a plurality of floating districts' (shown in figure 11) that show, 205 need of said mouse detection module judge that further mouse is positioned at the floating district that shows which selected area image maybe is somebody's turn to do the particular commodity of selected area image, notifies said Broadcast Control module 204 to intercut about this then and floats the ad content that shows the particular commodity in the district; But similar analysis is not given unnecessary details at this in the case.

The embodiment of the invention is carried out the control of intercutting of advertisement according to the position of user (as: video-see person) mouse when playing advertisements, improved interactive with the video-see person, has improved the advertisement success ratio.

For clearer explanation the present invention, below will be to describing in detail by the performed video ads player method of above-mentioned playing device.

See also Figure 13, be the process flow diagram of first embodiment of video ads player method of the present invention; Said method comprises:

Whether S401 when receiving user's video playback request, exists the promotional literature of binding each other with the video of said user's request in the querying server.

Through behind the said video ads editing device editor, possibly there is the promotional literature of mutual binding in video, and video and promotional literature all are uploaded to server.When receiving user's (as: video-see person) video playback request, whether there is the promotional literature of binding each other with the video of said user's request in the said S401 querying server.Particularly, the inquiry foundation of said S401 is corresponding with binding mode, such as: if video and promotional literature are bound through title each other, then said S401 is according to the video name of being asked, and whether inquiry exists the promotional literature of same names from server; For another example: if video and promotional literature are bound through ID each other, then said S401 is according to the ID of the video of being asked, and whether inquiry exists the promotional literature of identical ID from server.

S402 is if Query Result is for being, from the video of the said user's request of said downloaded and the promotional literature of binding each other with said video.

It is understandable that if the Query Result of said S401 is not for the time, said playing device is by this video of ordinary playing flow process normal play, this Broadcast Control process is identical with prior art, does not give unnecessary details at this.

S403 resolves said promotional literature, obtain selected area image positional information, ad playing start time point and termination time point and about the ad content of the particular commodity in the said selected area image.

Said S403 resolves according to the form of promotional literature, such as: if promotional literature is the XML file, said S403 promptly resolves this promotional literature according to the XML file layout.

S404 plays the video of said user's request.

S405 when the play time of said video arrives the start time point of said ad playing, according to the positional information of said selected area image, confirms said selected area image on the current picture of said video.

S406 plays the ad content about the particular commodity in the said selected area image.

S407 when the termination time that arrives said ad playing puts, stops to play said ad content.

With the XML promotional literature in embodiment illustrated in fig. 6 is example; The start time point of its ad playing is: 00:30:00; The termination time point of ad playing is: 00:32:00, and positional information is: the X coordinate is positioned at the 200-300 scope, and the Y coordinate is positioned at the 500-600 scope.Said S404 plays the video of said user's request; When being played to 00:30:00, said S405 confirms the image in this coordinate range according to X, Y coordinate in the current picture (being the corresponding two field picture of play time of 00:30:00) of said video; Said S406 provides the brief account and the hyperlink of corresponding commodity to the ad content of the particular commodity in the area image of confirming about said S405, lets the user can check merchandise news.Please, be video ads result of broadcast synoptic diagram of the present invention in the lump referring to Figure 11.After 2 minutes, when promptly arriving the play time of 00:32:00, said S407 stops the broadcast of advertisement.

See also Figure 14, be the process flow diagram of second embodiment of video ads player method of the present invention; Said method comprises:

Whether S501 when receiving user's video playback request, exists the promotional literature of binding each other with the video of said user's request in the querying server.

S502 is if Query Result is for being, from the video of the said user's request of said downloaded and the promotional literature of binding each other with said video.

S503 resolves said promotional literature, obtain selected area image positional information, ad playing start time point and termination time point and about the particular commodity ad content in the said selected area image.

S504 plays the video of said user's request.

S505 when the play time of said video arrives the start time point of said ad playing, according to the positional information of said selected area image, confirms said selected area image on the current picture of said video.

In the present embodiment, said S501-S505 is identical with S401-S405 step among the last embodiment, does not give unnecessary details at this.

S506, floating said selected area image or the said selected interior particular commodity of area image of showing.

In concrete the realization; After having confirmed said selected area image on the current picture of said S505 at said video; Said S506 can be with said selected area image or said selected interior floating showing of particular commodity of area image; Should the floating mode that shows to be direct floating showing on the video display area at said selected area image place; Also can adopt mode shown in Figure 11, the zone outside the video area is floating to be shown, and the zone that this is floating to show the particular commodity in said selected area image or the said selected area image is called as " the floating district that shows ".Need to prove that when having a plurality of selected area image, said S506 adopts a plurality of floating district's one a pair of said selected area images that show to show (shown in figure 11).It is understandable that; Said S506 floats to show to the particular commodity in said selected area image or the said selected area image and shows and be merely for example; Its objective is and cause the attention of user the particular commodity that has promotional literature; Can also adopt other display modes to reach this purpose under other situation, but similar analysis under other situation is not given unnecessary details at this.

S507 detects mouse and whether is positioned at the said floating district that shows, if testing result then changes S508 over to for being, otherwise, change S510 over to.

Said S507 can make intercutting of advertisement no longer mandatory; The user can control intercutting of advertisement through mouse; When said S506 is floating when showing the particular commodity in said selected area image or the said selected area image; Whether the position that said S507 promptly detects user's mouse is positioned at the said floating district that shows, and concrete testing process is: said S507 detects the current coordinate of user's mouse, and detects the said floating coordinate range that shows the district simultaneously; The two is compared each other, and whether the current coordinate of judges mouse is positioned at the floating coordinate range that shows the district.If the mouse that said S507 detects the user be sitting at this moment floating show in the district (such as: user with mouse move to floating show the district or click should floatingly show the district); Then judge said selected area image of this mouse positive sense this moment or the said selected interior particular commodity of area image; Then export positive result, change over to and carry out S508; Be not positioned at this moment the floating district that shows if said S507 detects user's mouse, promptly this mouse does not point to said selected area image or the said selected interior particular commodity of area image this moment, then exports negative decision, changes over to and carries out S510.

S508 plays the ad content about the particular commodity in the said selected area image.

S509 when the termination time that arrives said ad playing puts, stops to play said ad content; Afterwards, change end over to.

In the present embodiment, S508-S509 is identical with the step of the S406-S407 of a last embodiment, does not give unnecessary details at this.

S510, the said video of normal play; Afterwards, change end over to.

Description through the foregoing description; The embodiment of the invention is when making video ads; Carry out the editor of promotional literature to user (as: ad production person or video content provider) selected area image on the time-out picture of current video; Increase the relevance of ad content and video content, can improve the advertisement success ratio; The embodiment of the invention is play in the process of displaying video and its promotional literature of binding each other, makes that the reproduction time of advertisement is comparatively flexible, and result of broadcast is better, and success ratio is higher; The embodiment of the invention is carried out the control of intercutting of advertisement according to the position of user (as: video-see person) mouse when playing advertisements, improved interactive with the video-see person, has improved the advertisement success ratio.

One of ordinary skill in the art will appreciate that all or part of flow process that realizes in the foregoing description method; Be to instruct relevant hardware to accomplish through computer program; Described program can be stored in the computer read/write memory medium; This program can comprise the flow process like the embodiment of above-mentioned each side method when carrying out.Wherein, described storage medium can be magnetic disc, CD, read-only storage memory body (Read-Only Memory, ROM) or at random store memory body (Random Access Memory, RAM) etc.

Above disclosedly be merely preferred embodiment of the present invention; Certainly can not limit the present invention's interest field with this; One of ordinary skill in the art will appreciate that all or part of flow process that realizes the foregoing description; And, still belong to the scope that invention is contained according to the equivalent variations that claim of the present invention is done.

Claims

1. a video ads edit methods is characterized in that, comprising:

2. the method for claim 1 is characterized in that, the said said user selected area image on the time-out picture of current video that obtains in real time comprises:

3. method as claimed in claim 2 is characterized in that, said positional information comprises: the said selected coordinate range of area image in the time-out picture of current video;

Detect the coordinate of the marginal point of said selected area image;

4. method as claimed in claim 2 is characterized in that, said positional information comprises: the said selected interior coordinate range of particular commodity in the time-out picture of current video of area image;

Gather the said selected interior particular commodity of area image;

5. like each described method of claim 1-4; It is characterized in that said preset comprising: preset ad content and preset advertisement duration about the particular commodity in the said selected area image with said selected area image associated advertisement information;

Wherein, said preset ad content about the particular commodity in the said selected area image comprises: any one or more in title, price, picture, purchase link and the sales promotion information of the particular commodity in the said selected area image;

Said specific format comprises: any one or more in XML, Word and the txt form.

6. like each described method of claim 1-4; It is characterized in that; Said play time and preset and said selected area image associated advertisement information with said positional information, said record merges and is compiled as after the promotional literature, also comprises:

Said promotional literature and current video are bound each other.

7. a video ads player method is characterized in that, comprising:

Play the video of said user's request; When the play time of said video arrives the start time point of said ad playing; Positional information according to said selected area image; On the current picture of said video, confirm said selected area image, and play ad content about the particular commodity in the said selected area image;

When the termination time that arrives said ad playing puts, stop to play said ad content.

8. method as claimed in claim 7 is characterized in that, saidly on the current picture of said video, confirms after the said selected area image, plays before the ad content about the particular commodity in the said selected area image, also comprises:

Floating said selected area image or the said selected interior particular commodity of area image of showing;

Detect mouse and whether be positioned at the said floating district that shows;

If testing result, is then play the ad content about the particular commodity in the said selected area image for being;

If testing result is not, then the said video of normal play.

9. a video ads editing device is characterized in that, comprising:

10. device as claimed in claim 9 is characterized in that, said image collection module comprises:

11. device as claimed in claim 10 is characterized in that, said positional information comprises: the said selected coordinate range of area image in the time-out picture of current video;

Said extraction module comprises:

12. device as claimed in claim 10 is characterized in that, said positional information comprises: the said selected interior coordinate range of particular commodity in the time-out picture of current video of area image;

Said extraction module comprises:

13. like each described device of claim 9-12; It is characterized in that said preset comprising: preset ad content and preset advertisement duration about the particular commodity in the said selected area image with said selected area image associated advertisement information;

Said editor module comprises:

Said specific format comprises: any one or more in XML, Word and the txt form.

14. like each described device of claim 9-12, it is characterized in that, also comprise:

15. a playing device is characterized in that, comprising:

The Broadcast Control module; Be used to play the video of said user's request; When the play time of said video arrives the start time point of said ad playing; According to the positional information of said selected area image, on the current picture of said video, confirm said selected area image, and play ad content about the particular commodity in the said selected area image; When the termination time that arrives said ad playing puts, stop to play said ad content.

16. playing device as claimed in claim 15 is characterized in that, also comprises:

Display module is used for floating said selected area image or the said selected interior particular commodity of area image that said Broadcast Control module is confirmed that show;

The mouse detection module is used to detect mouse and whether is positioned at the floating of said display module and shows the district, if testing result, is then play the ad content about the particular commodity in the said selected area image for being; If testing result is not, then the said video of normal play.