CN102739559A - Network information propagation method and system thereof - Google Patents

Network information propagation method and system thereof Download PDF

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Publication number
CN102739559A
CN102739559A CN2011100899733A CN201110089973A CN102739559A CN 102739559 A CN102739559 A CN 102739559A CN 2011100899733 A CN2011100899733 A CN 2011100899733A CN 201110089973 A CN201110089973 A CN 201110089973A CN 102739559 A CN102739559 A CN 102739559A
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China
Prior art keywords
user
network information
information
virtual user
good friend
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CN2011100899733A
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CN102739559B (en
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吴云林
常攀
张唯
赵建伟
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Abstract

A network information propagation method comprises the following steps: constructing a virtual user and setting attribute information for the virtual user; initiating a request of establishing a friend relation through the virtual user so as to associate an actual user; according to the attribute information of the virtual user, acquiring relevant network information; according to the established friend relation, outputting the network information to the actual user associated with the network information, or/and receiving the network information submitted by the actual user. In the network information propagation method and the system, through constructing the virtual user and establishing the friend relation, a lot of actual users are associated with the virtual users; the attribute information of the virtual user is combined so as to acquire the network information; the network information is output to the actual user associated with the network information. Therefore, possibility for the actual user to get interest is greatly increased and pertinency is strong.

Description

The spreading network information method and system
[technical field]
The present invention relates to Internet technology, particularly relate to a kind of spreading network information method and system.
[background technology]
Along with constantly popularizing of network, the user participates in the network activity more and more and goes.Along with the explosive growth of information, the network activity that the user participates in can be divided into two kinds: a kind of is the information of accepting recommendation of websites, checks the content in browsing web sites; A kind of in addition is manufacturing information, promptly in the website, releases news, and shares with other users.For example; At SNS (Social Networking Services; Social network services) in the community website, the user has set up the good friend relationship chain related with other users through various relations such as real-life relation and hobbies, so that the propagation of information.The SNS community website is screened through the human-edited and is produced the information that users welcome, and recommends to the user.In addition, the user in the SNS community website can check other users' information releasing through good friend's relationship chain.
Yet; In the SNS community website; Information by human-edited's screening often has been mingled with editor's the subjective colo(u)r and the cost of commercial advertisement; The information that the user needs is comparatively disperseed, and propagating and giving user's bulk information not to be that the user is needed, can't provide information targetedly for the user.Because the good friend's quantity in good friend's relationship chain is very many, through often the mixing of amount of information that good friend's relationship chain views, user easier is flooded by the information of magnanimity, is not easy to find information of interest more.
[summary of the invention]
Based on this, be necessary to provide a kind of to user's spreading network information method more targetedly.
In addition, also be necessary to provide in one spreading network information system more targetedly to the user.
A kind of spreading network information method may further comprise the steps:
Make up Virtual User, and be the said Virtual User information that sets a property;
The request of initiating to set up good friend's relation through Virtual User is with related actual user;
Attribute information according to said Virtual User obtains the network information that is associated;
Good friend's relation according to setting up is exported the said network information to the actual user who is associated with the said network information, or/and receive the network information that said actual user submits to.
Preferably, said structure Virtual User, and for the set a property step of information of said Virtual User be:
Be Virtual User distributing user sign through program;
The attribute information of said Virtual User is set according to the communication target of the network information;
Set up the incidence relation between the attribute information of said ID and Virtual User.
Preferably, the said request of initiating to set up good friend's relation through Virtual User with related actual user's step is:
To actual user's commending friends, said attributes match value refers in the good friend who recommends, the ratio that the Virtual User that attribute information is associated with the actual user is shared according to the attributes match value;
The request of initiating to set up good friend's relation to the actual user through said Virtual User is with related actual user.
Preferably, said good friend's relation according to foundation to the step that the actual user who is associated with the said network information exports the said network information is:
Obtain good friend's relation of said Virtual User;
From said good friend's relation, search the actual user who is associated with the said network information;
Export the said network information to said actual user.
Preferably, said attribute information comprises sex, age, graduation or the affiliated school of Virtual User, at least a information in inaugural company, the industry of being engaged in and the hobby.
A kind of spreading network information system comprises at least:
Virtual User makes up module, is used to make up Virtual User, and is the said Virtual User information that sets a property;
User's relating module, the request that is used for initiating to set up good friend's relation through Virtual User is with related actual user;
The information acquisition module is used for obtaining the network information that is associated according to the attribute information of said Virtual User;
Propagation module is used for exporting the said network information according to good friend's relation of setting up to the actual user who is associated with the said network information, or/and receive the network information that said actual user submits to.
Preferably, said Virtual User structure module comprises:
Allocation units are used for being Virtual User distributing user sign through program;
Attribute is provided with the unit, is used for being provided with according to the communication target of the network information attribute information of said Virtual User, and sets up incidence relation between the attribute information of said ID and Virtual User.
Preferably, said user's relating module comprises:
Recommendation unit is used for according to the attributes match value to actual user's commending friends, and said attributes match value refers in the good friend who recommends, the ratio that the Virtual User that attribute information is associated with the actual user is shared;
Good friend relation is set up the unit, and the request that is used for initiating to set up good friend's relation to the actual user through said Virtual User is with related actual user.
Preferably, said propagation module is obtained good friend's relation of Virtual User, from said good friend's relation, searches the actual user who is associated with the said network information, exports the said network information to said actual user.
Preferably, said attribute information comprises sex, age, graduation or the affiliated school of Virtual User, at least a information in inaugural company, the industry of being engaged in and the hobby.
In the above-mentioned spreading network information method and system; Concern a large amount of actual users related through making up Virtual User and setting up the good friend with Virtual User; And combined with virtual attribute of user information is obtained the network information; And, greatly having increased the interested possibility of actual user to actual user's output network information relevant with the network information, specific aim is stronger.
[description of drawings]
Fig. 1 is the flow chart of spreading network information method among the embodiment;
Fig. 2 is for making up Virtual User among Fig. 1, and is the set a property flow chart of steps of information of Virtual User;
Fig. 3 is for initiating to set up the flow chart of steps of the request of good friend's relation with related actual user through Virtual User to the actual user among Fig. 1;
Fig. 4 is for concerning the flow chart of steps to the actual user's output network information that is associated with the network information according to the good friend who sets up among Fig. 1;
Fig. 5 is the structural representation of spreading network information system among the embodiment;
Fig. 6 is the structural representation that Virtual User makes up module among Fig. 5;
Fig. 7 is the structural representation of user's relating module among Fig. 5.
[embodiment]
Fig. 1 shows the method flow of spreading network information among the embodiment, may further comprise the steps:
Step S101 makes up Virtual User, and is the Virtual User information that sets a property.Virtual User is the identify label of setting up according to the communication target of the network information, for example, in the SNS community website, registers a large amount of accounts through program, and according to the communication target of the network information corresponding attribute information is set.In the present embodiment, attribute information comprises sex, age, graduation or the affiliated school of Virtual User, at least a information in inaugural company, the industry of being engaged in and the hobby.
In a concrete embodiment, as shown in Figure 2, make up Virtual User, and for the set a property step of information of Virtual User be:
Step S111 is Virtual User distributing user sign through program.In the present embodiment, Virtual User is having ID and attribute information, and ID can be user name, identification number, account number etc.Distribute a large amount of ID through program, for Virtual User provides unique identify label.
Step S131 is provided with the attribute information of Virtual User according to the communication target of the network information.In the present embodiment, Virtual User derives from real-life actual user, and promptly the attribute information of Virtual User derives from the actual user.Can carry out screening and filtering through the attribute information to the actual user, the information setting that information such as sex, age are similar to the actual user as far as possible becomes the attribute information of Virtual User.The communication target of the network information can be with among the extremely a certain type actual user of spreading network information; For example; If the communication target of the network information is the actual user of certain industry,, obtain the relevant information of this industry through the search matched technology then for the industry attribute in actual user's attribute information; Extracting the industry attribute in the attribute information that the industry attribute is used as Virtual User, thereby make the attribute information of Virtual User meet real-life actual user as much as possible.
Step S151 sets up the incidence relation between the attribute information of ID and Virtual User.In the present embodiment, ID is associated with the attribute information of Virtual User, make Virtual User in the SNS community website with actual life in the actual user that in the SNS community website, registered of actual user consistent.
Step S103, the request of initiating to set up good friend's relation through Virtual User is with related actual user.In the present embodiment; The actual user is that the user in the real life produces through registration; For example, a certain student in the school must submit log-on message to when getting into SNS community website browsing network information first, and the registration of carrying out the account is to generate the actual user in the SNS community website.The actual user is similar with Virtual User, also exists ID and attribute information.Good friend relation refers in the SNS community website between each user, the relation of between each user with identical or similar growth background (for example classmate's relation or fellow villager's relation), occupation (colleague or colleague), hobby, setting up.In the SNS community website, good friend's relation can be present between each actual user, also can be present between each actual user and the Virtual User.
In a concrete embodiment, as shown in Figure 3, request from Virtual User to the actual user that initiate to set up good friend's relation through with related actual user's step is:
Step S113, to actual user's commending friends, the attributes match value refers in the good friend who recommends, the ratio that the Virtual User that attribute information is associated with the actual user is shared according to the attributes match value.In the present embodiment; After an actual user logins entering SNS community website; Other actual users or Virtual User usually can perhaps be propagated to the request that good friend's relation is set up in this actual user's initiation, share web information, thereby cause this actual user's interest, to set up good friend's relation.Usually each actual user has the good friend of a plurality of recommendations, and these good friends are actual user or Virtual User, and wherein, Virtual User shared ratio in the good friend who recommends is the attributes match value.The attributes match value can be adjusted according to scene, for example, scene can be that the actual user just registers, actual user's liveness and festivals or holidays etc. scene.The Virtual User of setting up according to the attributes match value concerns with actual user's good friend owing to exist relevant attribute information, can give relevant actual user with spreading network information more easily.Guaranteed the existence of Virtual User among actual user's the good friend according to the attributes match value to actual user's commending friends, avoided not having the situation of Virtual User to occur among actual user's the good friend, and then guaranteed the realization of spreading network information.
Step S133, the request of initiating to set up good friend's relation to the actual user through Virtual User is with related actual user.In the present embodiment, according to the good friend who recommends, the actual user can trigger and agree that request responding is to set up good friend's relation.
Step S105 obtains the network information that is associated according to the attribute information of Virtual User.In the present embodiment, can search the network information, with the network information that obtains being associated with the attribute information of Virtual User according to the attribute information of Virtual User.For example, if the attribute information of Virtual User has comprised affiliated school information, when Virtual User finds the network information relevant with affiliated school information, obtain this network information, so that blaze abroad targetedly.
Step S107 concerns to the actual user's output network information that is associated with the network information according to the good friend who sets up, or/and receive the network information that the actual user submits to.In the present embodiment, if the network information in the Virtual User is associated with actual user's attribute information, then this network information possibly be the interested content of actual user.For example; The attribute information of Virtual User comprises affiliated school information; When Virtual User when getting access to the network information relevant with this school's event; If setting up the graduation or the affiliated school that are put down in writing in actual user's attribute information of good friend relation with it is same school, explain that then the actual user may be interested in this school's event, so Virtual User output this browse with the relevant network information confession actual user of event of school.
Virtual User also can concern the network information that receives actual user's submission according to the good friend who sets up.Particularly; The actual user can browse to the interested network information; Also can delivery network information, when the actual user in the SNS community website arbitrarily after the delivery network information, Virtual User receives the network information of actual user's issue; And then the targeted propagation of the realization network information, set up the concern of Virtual User to the actual user.
In a concrete embodiment, as shown in Figure 4, according to good friend's relation of setting up to the step of the actual user's output network information that is associated with the network information be:
Step S117, the good friend who obtains Virtual User concerns.
Step S137 searches the actual user who is associated with the network information from good friend's relation.In the present embodiment, can know that through good friend's relation which actual user is related with Virtual User, and then search with the content of the network information and look into related attribute information.
Step S157 is to actual user's output network information.In the present embodiment,, supply the actual user to browse to the actual user's output network information that is associated with network information content.
Fig. 5 shows the detailed structure of spreading network information system among the embodiment, comprises at least: Virtual User makes up module 10, user's relating module 30, information acquisition module 50 and propagation module 70.
Virtual User makes up module 10, is used to make up Virtual User, and is the Virtual User information that sets a property.Virtual User is the identify label of setting up according to the communication target of the network information, for example, in the SNS community website, registers a large amount of accounts through program, and sets up the attribute information that correspondence is set according to the communication target of the network information.In the present embodiment, attribute information comprises sex, age, graduation or the affiliated school of Virtual User, at least a information in inaugural company, the industry of being engaged in and the hobby.
User's relating module 30, the request that is used for initiating to set up good friend's relation through Virtual User is with related actual user.In the present embodiment; The actual user is that the user in the real life produces through registration; For example, a certain student in the school must submit log-on message to when getting into SNS community website browsing network information first, and the registration of carrying out the account is to generate the actual user in the SNS community website.The actual user is similar with Virtual User, also exists ID and attribute information.Good friend relation refers in the SNS community website between each user, is between each user with identical or similar growth background (for example classmate's relation or fellow villager's relation), occupation (colleague or colleague), hobby, to set up.In the SNS community website, good friend's relation that user's relating module 30 is set up can be present between each actual user, also can be present between each actual user and the Virtual User.
Information acquisition module 50 is used for obtaining the network information that is associated according to the attribute information of said Virtual User.In the present embodiment, information acquisition module 50 can be searched the network information according to the attribute information of Virtual User, with the network information that obtains being associated with the attribute information of Virtual User.For example, if the attribute information of Virtual User has comprised affiliated school information, when information acquisition module 50 finds the network information relevant with affiliated school information, obtain this network information.
Propagation module 70 is used for according to good friend's relation of setting up to the actual user's output network information that is associated with the related network information of Virtual User attribute information, or/and receive the network information that the actual user submits to.In the present embodiment, propagation module 70 is obtained good friend's relation of Virtual User, from good friend's relation, searches the actual user who is associated with the network information, to actual user's output network information.
If the network information in the Virtual User is associated with actual user's attribute information, then this network information possibly be the interested content of actual user.For example; The attribute information of Virtual User comprises affiliated school information; When Virtual User when getting access to the network information relevant with this school's event,, be same school if set up the graduation/affiliated school that is put down in writing in actual user's the attribute information of good friend's relation with it; Explain that then the actual user may be interested in this school's event, then propagation module 70 these network informations relevant with this school's event of output supply the actual user to browse.
Propagation module 70 also can concern the network information that receives actual user's submission according to the good friend who sets up.Particularly; The actual user can browse to the interested network information; Also can delivery network information, when the actual user in the SNS community website after the delivery network information, propagation module 70 receives the network information of actual users' issue; And then the targeted propagation of the realization network information, set up the concern of Virtual User to the actual user.
In a concrete embodiment, as shown in Figure 6, Virtual User makes up module 10 and comprises that allocation units 101 and attribute are provided with unit 103.
Allocation units 101 are used for being Virtual User distributing user sign through program.In the present embodiment, Virtual User is having ID and attribute information, and ID can be user name, identification number, account number etc.Allocation units 101 distribute a large amount of ID through program, for Virtual User provides unique identify label.
Attribute is provided with unit 103, is used for being provided with according to the communication target of the network information attribute information of Virtual User, and sets up the incidence relation between the attribute information of ID and Virtual User.In the present embodiment, the attribute information of Virtual User derives from the attribute information that the actual user is provided with.Attribute is provided with unit 103 can carry out screening and filtering through the attribute information to the actual user, and the information setting that information such as sex, age are similar to the actual user as far as possible becomes the attribute information of Virtual User.The communication target of the network information can be with among the extremely a certain type actual user of spreading network information; For example; If the communication target of the network information is the actual user of certain industry; Then for the industry attribute in actual user's attribute information; Attribute is provided with unit 103 and obtains the relevant information of this industry through the search matched technology, extracting the industry attribute in the attribute information that the industry attribute is used as Virtual User, thereby makes the attribute information of Virtual User meet real-life actual user as much as possible.ID is associated with the attribute information of Virtual User, make Virtual User in the SNS community website with actual life in the actual user that in the SNS community website, registered of actual user consistent.
In a concrete embodiment, as shown in Figure 7, user's relating module 30 comprises that recommendation unit 301 and good friend relation sets up unit 303.
Recommendation unit 301 is used for according to the attributes match value to actual user's commending friends, and the attributes match value refers in the good friend who recommends, the ratio that the Virtual User that attribute information is associated with the actual user is shared.In the present embodiment; After an actual user logins entering SNS community website; Other actual users or Virtual User usually can perhaps be propagated to the request that good friend's relation is set up in this actual user's initiation, share web information, thereby cause this actual user's interest, to set up good friend's relation.For improving the specific aim of spreading network information, recommendation unit 301 is obtained a plurality of actual users or Virtual User, and recommends to this actual user, and at this moment, the shared ratio of Virtual User is the attributes match value among the good friend.The attributes match value can be adjusted according to scene, for example, scene can be that the actual user just registers, actual user's liveness and festivals or holidays etc. scene.The Virtual User of setting up according to the attributes match value concerns with actual user's good friend owing to exist relevant attribute information, can give relevant actual user with spreading network information more easily.Guaranteed the existence of Virtual User among actual user's the good friend according to the attributes match value to actual user's commending friends, avoided not having the situation of Virtual User to occur among actual user's the good friend, and then guaranteed the realization of spreading network information.
Good friend relation is set up unit 303, and the request that is used for initiating to set up good friend's relation to the actual user through Virtual User is with related actual user.In the present embodiment, according to the good friend who recommends, the actual user can trigger and agree that request responding is to set up good friend's relation.
In the above-mentioned spreading network information method and system, the network information can be daily record, photo etc.
In the above-mentioned spreading network information method and system; Concern a large amount of actual users related through making up Virtual User and setting up the good friend with Virtual User; And combined with virtual attribute of user information is obtained the network information; And, greatly having increased the interested possibility of actual user to actual user's output network information relevant with the network information, specific aim is stronger.
The above embodiment has only expressed several kinds of execution modes of the present invention, and it describes comparatively concrete and detailed, but can not therefore be interpreted as the restriction to claim of the present invention.Should be pointed out that for the person of ordinary skill of the art under the prerequisite that does not break away from the present invention's design, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection range of patent of the present invention should be as the criterion with accompanying claims.

Claims (10)

1. spreading network information method may further comprise the steps:
Make up Virtual User, and be the said Virtual User information that sets a property;
The request of initiating to set up good friend's relation through Virtual User is with related actual user;
Attribute information according to said Virtual User obtains the network information that is associated;
Good friend's relation according to setting up is exported the said network information to the actual user who is associated with the said network information, or/and receive the network information that said actual user submits to.
2. spreading network information method according to claim 1 is characterized in that, said structure Virtual User, and for the set a property step of information of said Virtual User be:
Be Virtual User distributing user sign through program;
The attribute information of said Virtual User is set according to the communication target of the network information;
Set up the incidence relation between the attribute information of said ID and Virtual User.
3. spreading network information method according to claim 1 is characterized in that, the said request of initiating to set up good friend's relation through Virtual User with related actual user's step is:
To actual user's commending friends, said attributes match value refers in the good friend who recommends, the ratio that the Virtual User that attribute information is associated with the actual user is shared according to the attributes match value;
The request of initiating to set up good friend's relation to the actual user through said Virtual User is with related actual user.
4. according to claim 1 or 3 described spreading network information methods, it is characterized in that said good friend's relation according to foundation to the step that the actual user who is associated with the said network information exports the said network information is:
Obtain good friend's relation of said Virtual User;
From said good friend's relation, search the actual user who is associated with the said network information;
Export the said network information to said actual user.
5. spreading network information method according to claim 1 and 2 is characterized in that, said attribute information comprises sex, age, graduation or the affiliated school of Virtual User, at least a information in inaugural company, the industry of being engaged in and the hobby.
6. a spreading network information system is characterized in that, comprises at least:
Virtual User makes up module, is used to make up Virtual User, and is the said Virtual User information that sets a property;
User's relating module, the request that is used for initiating to set up good friend's relation through Virtual User is with related actual user;
The information acquisition module is used for obtaining the network information that is associated according to the attribute information of said Virtual User;
Propagation module is used for exporting the said network information according to good friend's relation of setting up to the actual user who is associated with the said network information, or/and receive the network information that said actual user submits to.
7. spreading network information according to claim 6 system is characterized in that, said Virtual User makes up module and comprises:
Allocation units are used for being Virtual User distributing user sign through program;
Attribute is provided with the unit, is used for being provided with according to the communication target of the network information attribute information of said Virtual User, and sets up incidence relation between the attribute information of said ID and Virtual User.
8. spreading network information according to claim 6 system is characterized in that said user's relating module comprises:
Recommendation unit is used for according to the attributes match value to actual user's commending friends, and said attributes match value refers in the good friend who recommends, the ratio that the Virtual User that attribute information is associated with the actual user is shared;
Good friend relation is set up the unit, and the request that is used for initiating to set up good friend's relation to the actual user through said Virtual User is with related actual user.
9. according to claim 6 or 8 described spreading network information systems; It is characterized in that; Said propagation module is obtained good friend's relation of Virtual User, from said good friend's relation, searches the actual user who is associated with the said network information, exports the said network information to said actual user.
10. according to claim 6 or 7 described spreading network information systems, it is characterized in that said attribute information comprises sex, age, graduation or the affiliated school of Virtual User, at least a information in inaugural company, the industry of being engaged in and the hobby.
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