CN102999512A - Method and system for processing text advertisement - Google Patents
Method and system for processing text advertisement Download PDFInfo
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- CN102999512A CN102999512A CN2011102708247A CN201110270824A CN102999512A CN 102999512 A CN102999512 A CN 102999512A CN 2011102708247 A CN2011102708247 A CN 2011102708247A CN 201110270824 A CN201110270824 A CN 201110270824A CN 102999512 A CN102999512 A CN 102999512A
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Abstract
The invention belongs to the field of advertisement and provides a method and a system for processing text advertisement. The method for processing text advertisement comprises the following steps of: acquiring text material information and generating a temporary picture according to the text material information; judging whether the effect of the temporary picture meets the preset requirement or not; and if the effect of the temporary picture meets the preset requirement, saving the temporary picture as a formal picture in a picture server. The method and the system for processing the text advertisement provided by the invention have the advantages that since the text advertisement is converted into the picture and the picture obtained after conversion is saved in the form of a picture material, the saved picture does not need a text processing program and the complexity of the program is reduced; and since the finally displayed advertisement is the saved picture, the problem that the text advertisement cannot be completely displayed in the prior art is solved.
Description
Technical field
The invention belongs to advertisement field, relate in particular to a kind of method and system thereof that processes copy.
Background technology
In the existing ad system, when creating textual materials, textual materials all is that the form with literal is saved in the server.When client browser requests arrived copy, according to different advertisement position sizes, identical textual materials needed dynamically to change font size, in order to cooperate the advertisement positions of difference size to display.Simultaneously, because the textual materials that creates and picture materials need to preserve respectively and process respectively, and when the request advertisement, need to process respectively different return results, therefore, employed program comparision is complicated.
In addition, when on the display device of not supporting wrap text at browser during the display text advertisement, for example, when at digital TV set-top box (Set top box, be designated hereinafter simply as STB) when upward showing copy, because the STB browser is not supported wrap text, it is complete to cause the segment word advertisement can't show at all, has a strong impact on the effect of advertisement putting.
Summary of the invention
The object of the present invention is to provide a kind of method and system thereof that processes copy, be intended to solve the copy handling procedure complexity and the copy that exist in the existing ad system and show incomplete problem.
The present invention is achieved in that a kind of method of processing copy, comprises step: obtain textual materials information, and according to the interim picture of described textual materials Information generation; Whether the effect of judging described interim picture meets pre-provisioning request; When the effect of described interim picture meets described pre-provisioning request, described interim picture is saved in the picture servers as formal picture.
More excellent, after the described step that described interim picture is saved in as formal picture in the picture servers, also comprise step: the picture address of described formal picture is stored in the database.
More excellent, after described picture address with described formal picture stores step in the database into, also comprise step: the request of answering an advertisement and make a strategic decision after, send the picture address of the described formal picture of storing in the described database; And according to the picture address of described formal picture to the described formal picture of described picture servers request, and the described formal picture that returns shown.
More excellent, describedly judge that whether the effect of described interim picture meets before the pre-provisioning request, also comprises step: described interim picture is carried out preview.
More excellent, when the effect of described interim picture does not meet described pre-provisioning request, the method for described processing copy will reenter the step of described acquisition textual materials information.
Another object of the present invention is to provide a kind of system that processes copy, comprise advertising management module, database and picture servers, it is characterized in that: described advertising management module, be coupled to described database and described picture servers, obtain textual materials information, and according to the interim picture of described textual materials Information generation, whether the effect of judging described interim picture meets pre-provisioning request, when the effect of described interim picture meets described pre-provisioning request, described interim picture is arrived described picture servers as formal picture-storage.
More excellent, described advertising management module also is used for storing the picture address of described formal picture into described database.
More excellent, also comprise advertisement putting module, advertisement display, wherein, described advertisement putting module, be coupled to described database, after responding the ad-request that described advertisement display sends and making a strategic decision, the picture address of the described formal picture stored in the described database is returned to described advertisement display; And described advertisement display, be coupled to described advertisement putting module and described picture servers,, and the described formal picture that returns shown to the described formal picture of described picture servers request according to the picture address of described formal picture.。
More excellent, when the effect of described interim picture did not meet described pre-provisioning request, described advertising management module regenerated interim picture according to described textual materials information.
More excellent, described advertisement display is digital TV terminal or portable terminal.
The method of processing copy provided by the present invention and system thereof, by copy being converted to the form of picture, and the picture that converts to preserved with the form of picture materials, picture after the preservation no longer needs to process the program of literal, reduced the complicacy of program, simultaneously, because the final advertisement of showing is the picture of preserving, therefore, solve the advertisement of prior art Chinese word and shown incomplete problem.
Description of drawings
Fig. 1 is the system architecture diagram of the processing copy that provides of one embodiment of the invention;
The process flow diagram of the establishment advertisement that Fig. 2 provides for one embodiment of the invention;
The process flow diagram of the advertising display that Fig. 3 provides for one embodiment of the invention;
The process flow diagram of the method for the processing copy that Fig. 4 provides for one embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer, below in conjunction with drawings and Examples, the present invention is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the present invention, is not intended to limit the present invention.
See also Fig. 1, Fig. 1 is the system architecture diagram of the processing copy that provides of one embodiment of the invention.As shown in Figure 1, the system of processing copy comprises advertising management module 10, database 20, advertisement putting module 30, advertisement display 40 and picture servers 50.Database 20 is coupled to advertising management module 10 and advertisement putting module 30, is used for storing the data such as picture address, Advertisement arrangement.Picture servers 50 is coupled to advertising management module 10 and advertisement display 40, is used for storing the picture that is converted to by textual materials.Advertising management module 10, be coupled to database 20 and picture servers 50, the register advertisements position is carried out in order according to advertising management person, create material, create the operations such as waiting, specifically, to obtain textual materials information, and according to the interim picture of textual materials Information generation, whether the effect of judging interim picture meets pre-provisioning request, when the effect of interim picture meets described pre-provisioning request, interim picture is saved in the picture servers 50 as formal picture (ad material that namely creates), and with picture address, the data such as Advertisement arrangement are saved in the database 20; When the effect of interim picture did not meet described pre-provisioning request, advertising management module 10 regenerated interim picture according to textual materials information.Advertisement putting module 30, be coupled to database 20, the ad-request that the display device of answering an advertisement 40 sends (namely, the advertisement position code request), after making a strategic decision, ad material in the database 20 (picture address) is returned to advertisement display 40, and advertisement display 40 is asked pictures according to picture address to picture servers 50, and shows.Ad material comprises textual materials, picture materials, cartoon material etc., and wherein, textual materials comprises the information such as title, description, font color, background color.Wherein, advertisement display 40 can be digital TV terminal or portable terminal, includes but not limited to mobile phone, panel computer, notebook computer, set-top box, digital TV integrated machine and network protocol television.
The process flow diagram of the establishment advertisement that Fig. 2 provides for one embodiment of the invention.In the process that creates advertisement, if newly-increased ad material is textual materials, advertisement width that can be by creating page input characters material, highly, chained address, caption text, title font size, title color, descriptive text, description font size, the information such as color, background color are described, and stored by the form that server is converted into picture, in order to follow-up use, concrete flow path switch will be described in detail in follow-up.As shown in Figure 2, the process step of advertising management module creation advertisement is as follows:
Step S210: Added Business, and the newly-increased business of needs examined, audit by after enter step S220;
Step S220: create advertisement position, the advertisement position according to creating obtains the advertisement position code, is integrated in the professional page, and wherein, the professional page refers to the page that advertisement display is shown.；
Step S230: newly-increased ad material, and the newly-increased ad material of needs examined, audit by after enter step S250, wherein, when newly-increased ad material is textual materials, the advertising management module can be converted to textual materials the form of picture, and in order to follow-up use, concrete flow path switch will be described in detail in follow-up;
Step S240: provide the audient to divide into groups;
Step S250: newly-increased Advertisement arrangement, and the newly-increased Advertisement arrangement of needs examined, audit by after enter step S260;
Step S260: advertisement position, ad material, Advertisement arrangement and audient's grouping are bound, finish the establishment of advertisement, so just can determine for some users on certain advertisement position within the some time, show what ad material;
Step S270: the advertisement of storage creation, if what create is the textual materials advertisement, the picture materials of the correspondence that then is converted to by textual materials in this step is stored in the picture servers, and the data such as picture address and Advertisement arrangement are stored in the database.
Above step order only is the purpose of explanation, and it is not to limit the present invention, and those skilled in the art can adjust its step order according to actual needs.For example, create advertisement position among the step S220, newly-increased ad material among the step S230, and the step that provides the audient to divide into groups among the step S240 can be carried out simultaneously.
The process flow diagram of the advertising display that Fig. 3 provides for one embodiment of the invention.In the process of advertising display, advertisement display sends ad-request (commonly used is that Ajax asks) by service page towards the advertisement putting module, after the advertisement putting module is made a strategic decision according to information such as current time, active user's information, user grouping information and current advertisement positions, result object (commonly used is the Json object) can be returned to the professional page, the professional page extracts the information in the result object, and corresponding advertisement is plotted on the advertisement position.
Advertising display as shown in Figure 3 is to describe as an example of the advertisement that is converted to picture materials by textual materials example, and concrete process step is as follows:
Step S310: the professional page obtains user profile and user grouping information;
Step S320: professional page operation ad code sends ad-request (commonly used is that Ajax asks) to the advertisement putting module;
Step S330: the advertisement putting module is made a strategic decision, and in the present embodiment, the advertisement putting module is to make a strategic decision according to information such as current time, active user's information, user grouping information and current advertisement positions;
Step S340: the advertisement putting module returns to the professional page with result object, and in present embodiment, this result object is the picture address of picture materials;
Step S350: the professional page extracts result object information (commonly used be the Json object), that is, to picture servers request picture, and extraction is plotted to this picture materials on the advertisement position by the picture materials that textual materials converts to according to picture address;
Step S360: advertisement display is incited somebody to action drawn advertising display to the user.
The process flow diagram of the method for the processing copy that Fig. 4 provides for one embodiment of the invention, concrete process step is as follows:
Step S410: input characters material information, that is: when advertisement putting person creates textual materials, by creating page input advertisement width, advertisement height, chained address, caption text, title font size, title color, descriptive text, description font size, describing the textual materials information such as color, background color;
Step S420: generate interim picture, that is: in the process of establishment, the advertising management module page sends the server end that the advertising management module is arrived in request (Ajax of being request commonly used), the picture servers of server end is according to the interim picture of textual materials Information generation that sends over, after preserving interim picture, picture address is turned back to the advertising management module page, and wherein, the advertising management module page is the page that keeper or advertiser show when creating ad material;
Step S430: judge whether interim picture effect meets the requirements, that is: the advertising management module page can arrive newly-generated interim picture effect by instant preview according to the interim picture address that returns, and advertisement putting person judges whether picture effect meets predetermined requirement.If meet, then enter step S440, if do not meet, then enter step S410.
Step S440: the form that former textual materials is saved as picture, that is: after advertisement putting person feels the ad material good results, submit the request of preservation to, satisfactory interim picture is preserved as formal picture, so, original textual materials namely is saved with the form of picture.
Step S450: picture is saved in picture servers, that is: formal picture is saved in picture servers, in order to follow-up use.
By step S410 to S450, copy just can be kept on the picture servers with the form of picture.When showing copy to the user, the flow process of the process of display advertisement and advertising display shown in Figure 3 is similar, the user by service page towards advertisement putting module request advertisement, after the advertisement putting module makes a policy, the picture address of storage picture in the picture servers is returned to the professional page, and to picture servers request picture, picture servers sends to the professional page with the picture of correspondence to the professional page according to picture address, and on corresponding advertisement position, exhibiting pictures.Wherein, after the advertisement putting module is received ad-request, can search the waiting of this advertisement position current time, if there is waiting, and when advertisement corresponding to this waiting is copy, the advertisement putting module can directly be returned the picture address that textual materials thus converts to, and this has just reached copy is converted to the purpose that picture uses.
Because copy of the present invention is to be converted to picture format to preserve, therefore, the picture after the preservation can be unified processing with original picture materials in the advertisement putting module, do not need to process the program of literal, therefore, compared with prior art, reduced the complicacy of program.And owing to copy is being converted in the process of picture, can carry out preview, therefore, the picture that creates is consistent with the final picture of showing, can not show because the browser of display device does not support wrap text imperfectly, can effectively solve the advertisement of prior art Chinese word and show incomplete problem.In addition, because the integrated code of exhibiting pictures is simpler than the integrated code of showing literal in the ad system, therefore, simplified the integrated of ad system.
The alleged copy of the present invention refers to that the primary advertising material is the advertisement of textual materials.
The above only is preferred embodiment of the present invention, not in order to limiting the present invention, all any modifications of doing within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. a method of processing copy is characterized in that, comprises step:
Obtain textual materials information, and according to the interim picture of described textual materials Information generation;
Whether the effect of judging described interim picture meets pre-provisioning request;
When the effect of described interim picture meets described pre-provisioning request, described interim picture is saved in the picture servers as formal picture.
2. the method for processing copy as claimed in claim 1 is characterized in that, after the described step that described interim picture is saved in as formal picture in the picture servers, also comprises step:
The picture address of described formal picture is stored in the database.
3. the method for processing copy as claimed in claim 2 is characterized in that, after described picture address with described formal picture stores step in the database into, also comprises step:
The request of answering an advertisement and make a strategic decision after, send the picture address of the described formal picture of storing in the described database; And
, and the described formal picture that returns shown to the described formal picture of described picture servers request according to the picture address of described formal picture.
4. the method for processing copy as claimed in claim 1 is characterized in that, describedly judges that whether the effect of described interim picture meets before the pre-provisioning request, also comprises step:
Described interim picture is carried out preview.
5. the method for processing copy as claimed in claim 1 is characterized in that, when the effect of described interim picture does not meet described pre-provisioning request, the method for described processing copy will reenter the step of described acquisition textual materials information.
6. a system that processes copy comprises advertising management module, database and picture servers, it is characterized in that:
Described advertising management module, be coupled to described database and described picture servers, obtain textual materials information, and according to the interim picture of described textual materials Information generation, whether the effect of judging described interim picture meets pre-provisioning request, when the effect of described interim picture meets described pre-provisioning request, described interim picture is arrived described picture servers as formal picture-storage.
7. copy disposal system as claimed in claim 6 is characterized in that, described advertising management module also is used for storing the picture address of described formal picture into described database.
8. copy disposal system as claimed in claim 7 is characterized in that, also comprises advertisement putting module, advertisement display, wherein,
Described advertisement putting module is coupled to described database, after responding the ad-request that described advertisement display sends and making a strategic decision, the picture address of the described formal picture stored in the described database is returned to described advertisement display; And
Described advertisement display is coupled to described advertisement putting module and described picture servers,, and the described formal picture that returns is shown to the described formal picture of described picture servers request according to the picture address of described formal picture.
9. the system of processing copy as claimed in claim 8 is characterized in that, when the effect of described interim picture did not meet described pre-provisioning request, described advertising management module regenerated interim picture according to described textual materials information.
10. process as claimed in claim 8 or 9 the system of copy, it is characterized in that, described advertisement display is digital TV terminal or portable terminal.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011102708247A CN102999512A (en) | 2011-09-14 | 2011-09-14 | Method and system for processing text advertisement |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2011102708247A CN102999512A (en) | 2011-09-14 | 2011-09-14 | Method and system for processing text advertisement |
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| CN102999512A true CN102999512A (en) | 2013-03-27 |
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| CN2011102708247A Pending CN102999512A (en) | 2011-09-14 | 2011-09-14 | Method and system for processing text advertisement |
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| CN112102442A (en) * | 2020-09-04 | 2020-12-18 | 卡莱特（深圳）云科技有限公司 | Image-text walking setting method and device for LED display screen |
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Owner name: SHENZHEN TONGZHOU ELECTRONIC CO., LTD. Free format text: FORMER OWNER: SHENZHEN LONGSHI MEDIA CO., LTD. Effective date: 20140516 |
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Effective date of registration: 20140516 Address after: 518057 rainbow science and Technology Building (North West Road), Nanshan District hi tech Zone, Shenzhen, Guangdong Applicant after: Shenzhen Tongzhou Electronic Co., Ltd. Address before: 518057 District, Guangdong, Nanshan District hi tech Zone, the North Zone of the Fifth Industrial Zone, rainbow science and technology building, A2-3 District, Applicant before: Shenzhen Longguan Media Co., Ltd. |
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