CN103021432A - Method and terminal for processing advertisement - Google Patents
Method and terminal for processing advertisement Download PDFInfo
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- CN103021432A CN103021432A CN2011102836673A CN201110283667A CN103021432A CN 103021432 A CN103021432 A CN 103021432A CN 2011102836673 A CN2011102836673 A CN 2011102836673A CN 201110283667 A CN201110283667 A CN 201110283667A CN 103021432 A CN103021432 A CN 103021432A
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- Prior art keywords
- information
- advertisement
- information point
- point
- advertising message
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8583—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by creating hot-spots
Abstract
The invention discloses a method and a terminal for processing an advertisement, wherein the method comprises a step of in a process of playing a video, displaying advertisement indication information corresponding to one or more information points in the related video interfaces of playing the one or more information points. According to the method and the terminal for processing the advertisement, the advertisement can be played depending on the desire of the user, so that the shortcomings of the prior art which fails to add interactive advertisement information and is in lack of interaction are overcome. The interactive advertisement prompt information in the invention can prompt the customer to actively select interested advertisement information, so as to arouse potential customer interest and to improve product placement putting efficiency in the video.
Description
Technical field
The present invention relates to the video playback field, particularly relate to a kind of method and terminal of in video display process, processing advertisement.
Background technology
Video transmission comprises the various video contents such as film, TV, portable terminal as a kind of important amusement means are arranged.Adopt the repeat playing video ads to affect the consumer in the traditional tv, enlarge the product influence power, but the defective the during advertisement putting that repeats is that the client is sick of, even make the consumer produce negative emotions to product advertising.
Summary of the invention
The technical problem to be solved in the present invention provides a kind of method and terminal of processing advertisement, to realize coming broadcast advertisement according to user's wish.
In order to solve the problems of the technologies described above, the invention provides a kind of method of processing advertisement, comprising:
In the process of video playback, in the associated video interface of playing one or more information points, show advertisement indication information corresponding to described information point.
Further, said method also has following characteristics: advertisement indication information corresponding to the described information point of described demonstration realized in the following manner:
On the video clip of playing described information point, show a designated symbol for described information point; Perhaps
On the video clip of playing described information point, point out demonstration to the zone at described information point place; Perhaps
On the video clip of playing described information point, list advertisement indication information corresponding to described information point with the form of tabulation.
Further, said method also has following characteristics: behind advertisement indication information corresponding to the described information point of described demonstration, also comprise:
If receive the instruction that the user chooses the advertisement prompting information of a certain information point, then carry out the display operation of the advertising message of this information point.
Further, said method also has following characteristics: the described display operation that carries out the advertising message of this information point comprises:
The advertising message of the advertisement prompting information searching association of choosing according to described user;
Show the advertising message that finds.
Further, said method also has following characteristics: the described display operation that carries out the advertising message of this information point comprises:
According to the pre-configured link address information that is associated of the described advertisement prompting acquisition of information of choosing;
By the advertising message that described link address information is downloaded and demonstration is relevant.
In order to address the above problem, the present invention also provides a kind of terminal, comprising:
Playing module is used for displaying video;
Display module is used for the process in video playback, shows advertisement indication information corresponding to described information point in the associated video interface of playing one or more information points.
Further, above-mentioned terminal also has following characteristics:
Described display module shows what advertisement indication information corresponding to described information point realized in the following manner: show a designated symbol for described information point on the video clip of playing described information point; Perhaps on the video clip of playing described information point, point out demonstration to the zone at described information point place; Perhaps on the video clip of playing described information point, list advertisement indication information corresponding to described information point with the form of tabulation.
Further, above-mentioned terminal also has following characteristics:
Described display module if also be used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point, then carries out the display operation of the advertising message of this information point.
Further, above-mentioned terminal also has following characteristics: described display module comprises:
Receiving element is used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point;
Search the unit, for the advertising message of the advertisement prompting information searching association of choosing according to described user;
Display unit is used for showing the advertising message that finds.
Further, above-mentioned terminal also has following characteristics: described display module comprises:
Receiving element is used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point;
Acquiring unit is used for according to the pre-configured link address information that is associated of the described advertisement prompting acquisition of information of choosing;
Download unit is used for downloading relevant advertising message by described link address information;
Display unit is used for showing described advertising message.
Further, above-mentioned terminal also has following characteristics:
To sum up, the invention provides a kind of method and terminal of processing advertisement, to realize coming broadcast advertisement according to user's wish, overcome prior art and can not add interactive advertisement information, lack interactive defective.Point out the client initiatively to select advertising message interested by the interactive advertisement information among the present invention, excite potential customers' interest, improve product placement input efficient in the video.
Description of drawings
Fig. 1 is the synoptic diagram of the terminal of the embodiment of the invention;
Fig. 2 is a kind of process flow diagram of processing the method for advertisement of the embodiment of the invention;
Fig. 3 is the synoptic diagram that the video page of the embodiment of the invention shows;
Fig. 4 is the synoptic diagram that the employing nine grids of the embodiment of the invention show.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, hereinafter in connection with accompanying drawing embodiments of the invention are elaborated.Need to prove that in the situation of not conflicting, the embodiment among the application and the feature among the embodiment be combination in any mutually.
Fig. 1 is the synoptic diagram of the terminal of the embodiment of the invention, and as shown in Figure 1, the terminal of present embodiment comprises:
Playing module is used for displaying video;
Display module is used for the process in video playback, shows advertisement indication information corresponding to described information point in the associated video interface of playing one or more information points.
Like this, the terminal of present embodiment can show the advertisement indication information of relative article, and for user selection, the user can select to watch by the advertisement indication information advertising message of the own article of paying close attention to, can excite potential customers' interest, improve product placement input efficient in the video.
Wherein, described display module shows what advertisement indication information corresponding to described information point realized in the following manner: show a designated symbol for described information point on the video clip of playing described information point; Perhaps on the video clip of playing described information point, Special display effect is carried out in the zone at described information point place; Perhaps on the video clip of playing described information point, list advertisement indication information corresponding to described information point with the form of tabulation.
Wherein, if described display module also is used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point, then carry out the display operation of the advertising message of this information point.
In a preferred embodiment, described display module can comprise:
Receiving element is used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point;
Search the unit, for the advertising message of the advertisement prompting information searching association of choosing according to described user;
Display unit is used for showing the advertising message that finds.
In a preferred embodiment, described display module can comprise:
Receiving element is used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point;
Acquiring unit is used for according to the pre-configured link address information that is associated of the described advertisement prompting acquisition of information of choosing;
Download unit is used for downloading relevant advertising message by described link address information;
Display unit is used for showing described advertising message.
The terminal of present embodiment is including but not limited to Digital Television, computing machine, portable terminal etc.
The user can pass through voice, keyboard, mouse, touch-screen etc., but be not limited to this several modes, come the advertisement in the control terminal displaying video, to obtain the more information of item of interest in the displaying video, and can be further by the internet enter web, phone communication etc., or by to information of businessman, the clawback consumer of businessman, but be not limited to this several modes, get in touch with interactive advertisement is main.
Fig. 2 is a kind of process flow diagram of processing the method for advertisement of the embodiment of the invention, and as shown in Figure 2, the method for present embodiment comprises:
S10, in the process of video playback, in playing the associated video interface of one or more information points, show advertisement indication information corresponding to described information point.
For example, as shown in Figure 3, comprise three corresponding corresponding information points in video pictures: Arc De Triomphe, digital camera and Men's Suits show the respective advertisement indication information at display media, for example: 1, the sight spot introduction of Arc De Triomphe, travel information and air ticket situation; 2, the brand of digital camera, price, Business Information; 3, Men's Suits brand, price, Business Information, contact method etc.
Further, behind advertisement indication information corresponding to the described information point of described demonstration, also comprise:
If receive the instruction that the user chooses the advertisement prompting information of a certain information point, then carry out the display operation of the advertising message of this information point.
Like this, the user can play own interested advertising message according to the advertisement prompting Information Selection.This it is interesting to increase potential customers' participation and advertisement, improves the input efficient of implanted video interactive advertisement by implanting the method for interactive advertisement information in the video, improves the business income of operator.
The video flowing that relates in the present embodiment need to be made the video flowing comprise interactive advertisement information by the video production merchant, and the interactive advertisement information that the user can select to pay close attention to is controlled the broadcast of advertisement.
In the present embodiment, show that advertisement indication information corresponding to described information point can realize in the following manner, but be not limited to these modes:
A, show a designated symbol for described information point playing on the video clip of described information point;
If comprise ad content in the video source, show a video designated symbol at display screen, this symbol can be designed as less symbol, is advisable not affect video appreciation.
B, point out demonstration to the zone at described information point place playing on the video clip of described information point;
For example, screen area is cut apart and is adopted corresponding nine grids, screen to cut apart to be not limited to nine grids mode described above, other partitioning scheme can be arranged, and the numeral of user selection control terminal is selected the respective advertisement zone, as shown in Figure 4.The zone at information point place can be eye-catching prompting show also can have correlated identities etc. in this zone.
Like this, the user can initiatively select the zone of the information point paid close attention to, selects the corresponding region with portable terminal (cell phone keyboard) or telepilot.
C, list advertisement indication information corresponding to described information point with the form of tabulation playing on the video clip of described information point.
For example, show a tabulation in the screen side, show the interactive advertisement information list of the information point that comprises the appearance of this page.Like this, the audience can pass through touch-screen, also can initiatively select interested Item Information by mobile phone or computer keyboard numeral, for example, and female garment, furniture etc.
The below is described in detail with several embodiment, below video flowing among the embodiment all comprise interactive advertisement information.
Along with the Internet era and the birth of new media form, can in video flowing, add the part advertising message by technological means, and can use the moving content of interest of selecting of householder, for example, in the same video pictures, male customers can be selected to watch take the advertising message of automobile as the interest article, and women's customer choice cosmetics, fashion dress ornament are the interest article.
By the method for the embodiment of the invention, it is better interactive to strengthen advertisement and target customer, improves the efficient of putting of interactive information in the video.
The user is watching Digital Television, finds item of interest, for example, and a set of furniture, and see the screen prompt of the advertising message of this furniture.The signaling indication that the user sends the advertising message that reads furniture by telepilot is by signaling passback notice Play Control end.
After Digital Television broadcast control end receives the signaling indication, trigger corresponding advertisement link information, download corresponding advertisement by this advertisement link information, and play.Described advertisement link information may be displayed on TV screen certain zone, this can be set by the user.
After portable terminal receives the instruction of withdrawing from present in progress advertisement, get back to normal video and play, perhaps the playing advertisement at fixed time backed off after random is got back to normal video playback.
The user watches video by portable terminal, finds interested article in the video, for example, and the fashion digital camera.
The screen display current page of portable terminal comprises the advertisement prompting information of this fashion digital camera, for example, highlight in the corresponding region of this digital camera, or animation shows, or some can play the Special display effect of suggesting effect, and the user is by the button corresponding region of choosing a digital camera.
After portable terminal receives the click information of digital camera corresponding region, the relevant advertisements information that shows the digital camera of user selection, comprise: the contents such as the function of digital camera, seller, contact details, the user can be according to advertising message directly by certain mode (for example, the modes such as instant message, phone, mail) contact seller like this.
If portable terminal off-line displaying video, then when the user clicks the advertisement prompting information of camera, portable terminal shows is the concise and to the point advertising message of this camera of presetting, if the user needs more information, then can check by the link networking of corresponding advertisement prompting information association.
If the portable terminal Online Video is play, then when the user clicked the advertisement prompting information of camera, portable terminal can directly be networked and be shown the interested advertising message of user by network.
The user appreciates video by portable terminal, finds interested article in the video, for example, and the fashion digital camera, and see advertisement prompting information.
The advertisement prompting information that the screen display current page of portable terminal comprises, with the advertisement prompting information of relative article in the numerical listing form demonstration current page, the user can select item of interest in the corresponding lists content by digital keys.
After portable terminal receives the instruction that the user chooses digital camera, the relevant advertisements information that shows the digital camera of user selection, comprise: the contents such as the function of this digital camera, seller, contact details, the user can pass through certain mode (for example, the modes such as instant message, phone, mail) contact seller inquiry.
The user appreciates the video of the local storage of portable terminal, finds the interest article in the video, for example, and the fashion digital camera, and see advertisement prompting information.
The advertisement prompting information that the screen display current page of portable terminal comprises is cut-off rules with numerical listing form or demonstration nine grids, the user selection item of interest.
Portable terminal receives the advertisement prompting information of the digital camera that the user chooses, and directly shows the relevant advertisements information that this digital camera presets, and comprising: the contents such as the function of digital camera, seller, contact details, the user can contact directly seller's inquiry.
One of ordinary skill in the art will appreciate that all or part of step in the said method can come the instruction related hardware to finish by program, described program can be stored in the computer-readable recording medium, such as ROM (read-only memory), disk or CD etc.Alternatively, all or part of step of above-described embodiment also can realize with one or more integrated circuit.Correspondingly, each the module/unit in above-described embodiment can adopt the form of hardware to realize, also can adopt the form of software function module to realize.The present invention is not restricted to the combination of the hardware and software of any particular form.
Below only be the preferred embodiments of the present invention; certainly; the present invention also can have other various embodiments; in the situation that does not deviate from spirit of the present invention and essence thereof; those of ordinary skill in the art work as can make according to the present invention various corresponding changes and distortion, but these corresponding changes and distortion all should belong to the protection domain of the appended claim of the present invention.
Claims (10)
1. method of processing advertisement comprises:
In the process of video playback, in the associated video interface of playing one or more information points, show advertisement indication information corresponding to described information point.
2. the method for claim 1, it is characterized in that: advertisement indication information corresponding to the described information point of described demonstration realized in the following manner:
On the video clip of playing described information point, show a designated symbol for described information point; Perhaps
On the video clip of playing described information point, point out demonstration to the zone at described information point place; Perhaps
On the video clip of playing described information point, list advertisement indication information corresponding to described information point with the form of tabulation.
3. method as claimed in claim 1 or 2 is characterized in that: behind advertisement indication information corresponding to the described information point of described demonstration, also comprise:
If receive the instruction that the user chooses the advertisement prompting information of a certain information point, then carry out the display operation of the advertising message of this information point.
4. method as claimed in claim 3, it is characterized in that: the described display operation that carries out the advertising message of this information point comprises:
The advertising message of the advertisement prompting information searching association of choosing according to described user;
Show the advertising message that finds.
5. method as claimed in claim 3, it is characterized in that: the described display operation that carries out the advertising message of this information point comprises:
According to the pre-configured link address information that is associated of the described advertisement prompting acquisition of information of choosing;
By the advertising message that described link address information is downloaded and demonstration is relevant.
6. terminal comprises:
Playing module is used for displaying video;
Display module is used for the process in video playback, shows advertisement indication information corresponding to described information point in the associated video interface of playing one or more information points.
7. terminal as claimed in claim 6 is characterized in that:
Described display module shows what advertisement indication information corresponding to described information point realized in the following manner: show a designated symbol for described information point on the video clip of playing described information point; Perhaps on the video clip of playing described information point, point out demonstration to the zone at described information point place; Perhaps on the video clip of playing described information point, list advertisement indication information corresponding to described information point with the form of tabulation.
8. such as claim 6 or 7 described terminals, it is characterized in that:
Described display module if also be used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point, then carries out the display operation of the advertising message of this information point.
9. terminal as claimed in claim 8, it is characterized in that: described display module comprises:
Receiving element is used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point;
Search the unit, for the advertising message of the advertisement prompting information searching association of choosing according to described user;
Display unit is used for showing the advertising message that finds.
10. terminal as claimed in claim 8, it is characterized in that: described display module comprises:
Receiving element is used for receiving the instruction that the user chooses the advertisement prompting information of a certain information point;
Acquiring unit is used for according to the pre-configured link address information that is associated of the described advertisement prompting acquisition of information of choosing;
Download unit is used for downloading relevant advertising message by described link address information;
Display unit is used for showing described advertising message.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110283667.3A CN103021432B (en) | 2011-09-22 | 2011-09-22 | A kind of method and terminal for processing advertisement |
| PCT/CN2012/075113 WO2013040904A1 (en) | 2011-09-22 | 2012-05-07 | Advertisement processing method and terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110283667.3A CN103021432B (en) | 2011-09-22 | 2011-09-22 | A kind of method and terminal for processing advertisement |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103021432A true CN103021432A (en) | 2013-04-03 |
| CN103021432B CN103021432B (en) | 2017-06-16 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201110283667.3A Expired - Fee Related CN103021432B (en) | 2011-09-22 | 2011-09-22 | A kind of method and terminal for processing advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN103021432B (en) |
| WO (1) | WO2013040904A1 (en) |
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| CN104080010A (en) * | 2014-06-25 | 2014-10-01 | 刘耀 | Interactive information pushing system and method |
| CN104168491A (en) * | 2013-05-17 | 2014-11-26 | 腾讯科技（北京）有限公司 | Information processing method and device in video playing processes |
| CN104486680A (en) * | 2014-12-19 | 2015-04-01 | 珠海全志科技股份有限公司 | Video-based advertisement pushing method and system |
| CN105282573A (en) * | 2014-07-24 | 2016-01-27 | 腾讯科技（北京）有限公司 | Embedded information processing method, client side and server |
| CN105448214A (en) * | 2015-09-15 | 2016-03-30 | 北京合盒互动科技有限公司 | Advertisement display method and device of controllable electronic screen |
| CN105721905A (en) * | 2016-02-02 | 2016-06-29 | 林蔚 | Advertisement pushing method based on video tag |
| CN106210808A (en) * | 2016-08-08 | 2016-12-07 | 腾讯科技（深圳）有限公司 | Media information put-on method, terminal, server and system |
| CN108475282A (en) * | 2016-01-25 | 2018-08-31 | 索尼公司 | Communication system and communication control method |
| CN110062270A (en) * | 2019-04-24 | 2019-07-26 | 北京豆萌信息技术有限公司 | Advertisement demonstration method and device |
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| WO2013040904A1 (en) | 2013-03-28 |
| CN103021432B (en) | 2017-06-16 |
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