CN103021432B - A kind of method and terminal for processing advertisement - Google Patents
A kind of method and terminal for processing advertisement Download PDFInfo
- Publication number
- CN103021432B CN103021432B CN201110283667.3A CN201110283667A CN103021432B CN 103021432 B CN103021432 B CN 103021432B CN 201110283667 A CN201110283667 A CN 201110283667A CN 103021432 B CN103021432 B CN 103021432B
- Authority
- CN
- China
- Prior art keywords
- information
- advertisement
- information point
- advertising message
- point
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Expired - Fee Related
Links
Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
- H04N21/8583—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot by creating hot-spots
Abstract
The present invention provides a kind of method and terminal for processing advertisement, and the method includes：During video playback, the corresponding advertisement configured information of described information point is shown in the associated video interface for playing one or more information points.Advertisement is played to realize the wish according to user according to the present invention, overcoming prior art can not add interactive advertisement information, lack interactive defect.Point out client actively to select advertising message interested by the interactive advertisement prompt message in the present invention, excite potential customers' interest, product placement delivers efficiency in improving video.
Description
Technical field
The present invention relates to video playback field, it is more particularly to a kind of in video display process process advertisement method and
Terminal.
Background technology
Video transmission is used as having a kind of important amusement means, the various video contents such as including film, TV, mobile terminal.
Consumer is influenceed in traditional tv using video ads are repeated playing, expands product influence power, but during the advertisement putting of repetition
Defect be easily make client be sick of, or even make consumer to product advertising produce negative emotions.
The content of the invention
The technical problem to be solved in the present invention is to provide a kind of method and terminal for processing advertisement, to realize according to user's
Wish plays advertisement.
In order to solve the above-mentioned technical problem, the invention provides a kind of method for processing advertisement, including：
During video playback, described information is shown in the associated video interface for playing one or more information points
The corresponding advertisement configured information of point.
Further, the above method also has following feature：It is described to show the corresponding advertisement configured information of described information point
It is accomplished by the following way：
In the video clip for playing described information point a designated symbol is shown for described information point；Or
Prompting is carried out in the video clip for playing described information point to the region where described information point to show；Or
The corresponding advertisement of described information point is listed in the form of a list in the video clip for playing described information point to indicate
Information.
Further, the above method also has following feature：It is described to show the corresponding advertisement configured information of described information point
Afterwards, also include：
If receiving the instruction that user chooses the advertisement prompting information of a certain information point, the advertisement letter of the information point is carried out
The display operation of breath.
Further, the above method also has following feature：The display operation of the advertising message for carrying out the information point
Including：
The advertising message that the advertisement prompting information searching chosen according to the user is associated；
The advertising message that display finds.
Further, the above method also has following feature：The display operation of the advertising message for carrying out the information point
Including：
According to the associated link address information that the advertisement prompting acquisition of information chosen is pre-configured with；
The advertising message of correlation is downloaded and shown by the link address information.
In order to solve the above problems, present invention also offers a kind of terminal, including：
Playing module, for playing video；
Display module, for during video playback, playing the associated video interface of one or more information points
It is middle to show the corresponding advertisement configured information of described information point.
Further, above-mentioned terminal also has following feature：
The display module, the corresponding advertisement configured information of display described information point is accomplished by the following way：Broadcasting
Put and show a designated symbol for described information point in the video clip of described information point；Or playing regarding for described information point
Prompting is carried out on frequency interface to the region where described information point to show；Or play described information point video clip on
The form of list lists the corresponding advertisement configured information of described information point.
Further, above-mentioned terminal also has following feature：
The display module, if being additionally operable to receive the instruction of the advertisement prompting information that user chooses a certain information point,
Carry out the display operation of the advertising message of the information point.
Further, above-mentioned terminal also has following feature：The display module includes：
Receiving unit, for receiving the instruction that user chooses the advertisement prompting information of a certain information point；
Searching unit, the advertising message of the advertisement prompting information searching association for being chosen according to the user；
Display unit, for showing the advertising message for finding.
Further, above-mentioned terminal also has following feature：The display module includes：
Receiving unit, for receiving the instruction that user chooses the advertisement prompting information of a certain information point；
Acquiring unit, the associated chained address that the advertisement prompting acquisition of information for being chosen according to is pre-configured with
Information；
Download unit, for downloading related advertising message by the link address information；
Display unit, for showing the advertising message.
Further, above-mentioned terminal also has following feature：
To sum up, the present invention provides a kind of method and terminal for processing advertisement, plays wide to realize the wish according to user
Accuse, overcoming prior art can not add interactive advertisement information, lack interactive defect.By the interactive advertisement in the present invention
Prompt message points out the client actively to select advertising message interested, excites potential customers' interest, and implanted is wide in improving video
Accuse and deliver efficiency.
Brief description of the drawings
Fig. 1 is the schematic diagram of the terminal of the embodiment of the present invention；
Fig. 2 is a kind of flow chart of the method for the treatment of advertisement of the embodiment of the present invention；
The schematic diagram that Fig. 3 shows for the video page of the embodiment of the present invention；
The schematic diagram that Fig. 4 shows for the use nine grids of the embodiment of the present invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention become more apparent, below in conjunction with accompanying drawing to the present invention
Embodiment be described in detail.It should be noted that in the case where not conflicting, in the embodiment and embodiment in the application
Feature can mutually be combined.
Fig. 1 is the schematic diagram of the terminal of the embodiment of the present invention, as shown in figure 1, the terminal of the present embodiment includes：
Playing module, for playing video；
Display module, for during video playback, playing the associated video interface of one or more information points
It is middle to show the corresponding advertisement configured information of described information point.
So, the terminal of the present embodiment can show the advertisement configured information of relative article, so that user selects, Yong Huke
To select the advertising message of oneself article of interest of viewing by advertisement configured information, potential customers' interest can be excited, carried
Product placement delivers efficiency in video high.
Wherein, the display module, the corresponding advertisement configured information of display described information point is accomplished by the following way：
In the video clip for playing described information point a designated symbol is shown for described information point；Or playing described information point
Video clip on Special display effect is carried out to the region where described information point；Or playing the video clip of described information point
On list the corresponding advertisement configured information of described information point in the form of a list.
Wherein, if the display module is additionally operable to receive the finger of the advertisement prompting information that user chooses a certain information point
Order, then carry out the display operation of the advertising message of the information point.
In a preferred embodiment, the display module can include：
Receiving unit, for receiving the instruction that user chooses the advertisement prompting information of a certain information point；
Searching unit, the advertising message of the advertisement prompting information searching association for being chosen according to the user；
Display unit, for showing the advertising message for finding.
In a preferred embodiment, the display module can include：
Receiving unit, for receiving the instruction that user chooses the advertisement prompting information of a certain information point；
Acquiring unit, the associated chained address that the advertisement prompting acquisition of information for being chosen according to is pre-configured with
Information；
Download unit, for downloading related advertising message by the link address information；
Display unit, for showing the advertising message.
The terminal of the present embodiment is including but not limited to DTV, computer, mobile terminal etc..
User by voice, keyboard, mouse, touch-screen etc., but can be not limited to this several ways, carry out control terminal broadcasting
Advertisement in video, the more information of item of interest in video is played to obtain, it is possible to further by linking Internet
Website, telephonic communication etc., or by giving businessman one information, businessman clawback consumer, but this several ways is not limited to, with interaction
Advertiser gets in touch.
Fig. 2 is a kind of flow chart of the method for the treatment of advertisement of the embodiment of the present invention, as shown in Fig. 2 the side of the present embodiment
Method includes：
S10, during video playback, display is described in the associated video interface for playing one or more information points
The corresponding advertisement configured information of information point.
For example, as shown in figure 3, including three corresponding corresponding information points in video pictures：Arc De Triomphe, digital camera and
Men's Suits, show respective advertisement configured information, for example on display media：1st, Arc De Triomphe sight spot introduce, travel information and
Air ticket situation；2nd, the brand of digital camera, price, Business Information；3rd, Men's Suits brand, price, Business Information, contact method
Deng.
Further, after the corresponding advertisement configured information of the display described information point, also include：
If receiving the instruction that user chooses the advertisement prompting information of a certain information point, the advertisement letter of the information point is carried out
The display operation of breath.
So, user can play oneself advertising message interested according to the selection of advertisement prompting information.It is this by regarding
The method of interactive advertisement information is implanted into frequency, is increased potential customers' participation and advertisement is interesting, improve implanted video interactive
The dispensing efficiency of advertisement, improves the health service revenue of operator.
The video flowing needs being related in the present embodiment make the video flowing comprising interactive advertisement information by video production business, use
Family can select interactive advertisement information of interest to control the broadcasting of advertisement.
In the present embodiment, the corresponding advertisement configured information of display described information point can be accomplished by the following way, but not
It is confined to these modes：
A, play described information point video clip on show a designated symbol for described information point；
If including ad content in video source, a visual indicator number is shown on the display screen, this symbol can set
Smaller symbol is calculated as, is advisable with not influenceing video to appreciate.
B, in the video clip for playing described information point prompting is carried out to the region where described information point show；
For example, screen area segmentation uses corresponding nine grids, screen partition is not limited to nine grids mode described above,
The numeral that can have other partitioning schemes, user's selection control terminal selects respective advertisement region, as shown in Figure 4.Information point institute
Region can be shown with eye-catching prompting, it is also possible to there are correlated identities etc. in the region.
So, user can actively select the region of the information point of concern, with mobile terminal (cell phone keyboard) or remote control
Selection corresponding region.
C, in the video clip for playing described information point the corresponding advertisement of described information point is listed in the form of a list refer to
Show information.
For example, showing a list, the interactive advertisement information of the information point that display occurs comprising this page in screen side
List.So, audience can be by touch-screen, it is also possible to by mobile phone or computer keyboard numeral, actively select interested
Item Information, for example, female garment, furniture etc..
It is described in detail with several embodiments below, the video flowing in example below is all believed comprising interactive advertisement
Breath.
With the birth of Internet era and new media form, can in video streaming add part wide by technological means
Announcement information, it is possible to using the dynamic selection content of interest of householder, for example, in same video pictures, male customers can select to see
The advertising message with automobile as interest article is seen, customer women selects cosmetics, and fashion dress ornament is interest article.
By the method for the embodiment of the present invention, it is more preferably interactive with target customer to strengthen advertisement, improves interactive in video
Information puts efficiency.
Embodiment 1
User has found item of interest in viewing DTV, for example, a set of furniture, and see the advertisement letter of the furniture
The screen prompt of breath.User is indicated by the signaling that remote control sends the advertising message for reading furniture, is returned by signaling and notified
Play control end.
After DTV broadcasting control end receives signaling instruction, corresponding advertisement link information is triggered, by the advertisement
Link information downloads corresponding advertisement, and plays.The advertisement link information may be displayed on certain region of video screen,
This can be set by the user.
After mobile terminal receives the instruction for exiting the advertisement currently played, normal video broadcasting, Huo Zheding are returned to
When play advertisement backed off after random, return to normal video playback.
Embodiment 2
User watches video by mobile terminal, article interested in discovery video, for example, fashion digital camera.
Advertisement prompting information of the screen display current page of mobile terminal comprising the fashion digital camera, for example, in the number
The corresponding region of code-phase machine is highlighted, or animation shows, or some can play the Special display effect of suggesting effect, user
Chosen a digital camera corresponding region by button.
After mobile terminal receives the click information of digital camera corresponding region, the phase of the digital camera of display user's selection
Advertising message is closed, including：The contents such as function, seller, the contact details of digital camera, such user can be straight according to advertising message
Connected certain mode (for example, the mode such as communication, phone, mail in time) contact seller.
If mobile terminal plays video offline, when user clicks on the advertisement prompting information of camera, mobile terminal shows
Be the preset camera brief advertising message, if user needs more information, can be by correspondence advertisement prompting
The link networking of information association is checked.
If mobile terminal Online Video is played, when user clicks on the advertisement prompting information of camera, mobile terminal can be with
Directly networking shows user's advertising message interested by network.
Embodiment 3
User appreciates video by mobile terminal, article interested in discovery video, for example, fashion digital camera, and
See advertisement prompting information.
The advertisement prompting information that the screen display current page of mobile terminal is included, current page is shown in numerical listing form
The advertisement prompting information of middle relative article, user can be by item of interest in digital keys selection corresponding lists content.
Mobile terminal is received after user chooses the instruction of digital camera, and the correlation of the digital camera of display user's selection is wide
Announcement information, including：The contents such as function, seller, the contact details of the digital camera, user can by certain mode (for example, and
When the mode such as communication, phone, mail) contact seller's inquiry.
Embodiment 4
User appreciates the video that mobile terminal is locally stored, and finds the interest article in video, for example, fashion number phase
Machine, and see advertisement prompting information.
The advertisement prompting information that the screen display current page of mobile terminal is included, with numerical listing form or display nine grids
It is cut-off rule, user's selection item of interest.
Mobile terminal receives the advertisement prompting information of the digital camera that user chooses, and directly displays the digital camera preset
Relevant advertisements information, including：The contents such as function, seller, the contact details of digital camera, user can directly contact seller's inquiry
Ask.
One of ordinary skill in the art will appreciate that all or part of step in the above method can be instructed by program
Related hardware is completed, and described program can be stored in computer-readable recording medium, such as read-only storage, disk or CD
Deng.Alternatively, all or part of step of above-described embodiment can also be realized using one or more integrated circuits.Accordingly
Ground, each module/unit in above-described embodiment can be realized in the form of hardware, it would however also be possible to employ the shape of software function module
Formula is realized.The present invention is not restricted to the combination of the hardware and software of any particular form.
The preferred embodiments of the present invention are these are only, certainly, the present invention can also there are other various embodiments, without departing substantially from this
In the case of spirit and its essence, those of ordinary skill in the art work as can make various corresponding changes according to the present invention
And deformation, but these corresponding changes and deformation should all belong to the protection domain of appended claims of the invention.
Claims (8)
1. it is a kind of process advertisement method, including：
During video playback, described information point pair is shown in the associated video interface for playing one or more information points
The advertisement configured information answered；
It is described to show what the corresponding advertisement configured information of described information point was accomplished by the following way：
Prompting is carried out in the video clip for playing described information point to the region where described information point to show, including：To regard
Frequency boundary division is several regions, the region where described information point is selected by numeric keypad.
2. the method for claim 1, it is characterised in that：It is described to show the corresponding advertisement configured information of described information point
Afterwards, also include：
If receiving the instruction that user chooses the advertisement prompting information of a certain information point, the advertising message of the information point is carried out
Display operation.
3. method as claimed in claim 2, it is characterised in that：The display operation bag of the advertising message for carrying out the information point
Include：
The advertising message that the advertisement prompting information searching chosen according to the user is associated；
The advertising message that display finds.
4. method as claimed in claim 2, it is characterised in that：The display operation bag of the advertising message for carrying out the information point
Include：
According to the associated link address information that the advertisement prompting acquisition of information chosen is pre-configured with；
The advertising message of correlation is downloaded and shown by the link address information.
5. a kind of terminal, including：
Playing module, for playing video；
Display module, for during video playback, showing in the associated video interface for playing one or more information points
Show the corresponding advertisement configured information of described information point；
The display module, the corresponding advertisement configured information of display described information point is accomplished by the following way：Playing institute
State carries out prompting and shows in the video clip of information point to the region where described information point, specifically includes：Video clip is drawn
It is divided into several regions, the region where described information point is selected by numeric keypad.
6. terminal as claimed in claim 5, it is characterised in that：
The display module, if being additionally operable to receive the instruction of the advertisement prompting information that user chooses a certain information point, is carried out
The display operation of the advertising message of the information point.
7. terminal as claimed in claim 6, it is characterised in that：The display module includes：
Receiving unit, for receiving the instruction that user chooses the advertisement prompting information of a certain information point；
Searching unit, the advertising message of the advertisement prompting information searching association for being chosen according to the user；
Display unit, for showing the advertising message for finding.
8. terminal as claimed in claim 6, it is characterised in that：The display module includes：
Receiving unit, for receiving the instruction that user chooses the advertisement prompting information of a certain information point；
Believe acquiring unit, the associated chained address that the advertisement prompting acquisition of information for being chosen according to is pre-configured with
Breath；
Download unit, for downloading related advertising message by the link address information；
Display unit, for showing the advertising message.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110283667.3A CN103021432B (en) | 2011-09-22 | 2011-09-22 | A kind of method and terminal for processing advertisement |
| PCT/CN2012/075113 WO2013040904A1 (en) | 2011-09-22 | 2012-05-07 | Advertisement processing method and terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201110283667.3A CN103021432B (en) | 2011-09-22 | 2011-09-22 | A kind of method and terminal for processing advertisement |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103021432A CN103021432A (en) | 2013-04-03 |
| CN103021432B true CN103021432B (en) | 2017-06-16 |
Family
ID=47913826
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201110283667.3A Expired - Fee Related CN103021432B (en) | 2011-09-22 | 2011-09-22 | A kind of method and terminal for processing advertisement |
Country Status (2)
| Country | Link |
|---|---|
| CN (1) | CN103021432B (en) |
| WO (1) | WO2013040904A1 (en) |
Families Citing this family (13)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104168491B (en) * | 2013-05-17 | 2018-11-23 | 腾讯科技（北京）有限公司 | Information processing method and device in a kind of video playing |
| CN103279882B (en) * | 2013-06-19 | 2016-08-31 | 成都智元汇数码科技有限公司 | A kind of interactive information publication networked terminals realizes the method that advertisement is mutual |
| US20150089382A1 (en) * | 2013-09-26 | 2015-03-26 | Wu-chi Feng | Application context migration framework and protocol |
| CN103713921B (en) * | 2013-12-06 | 2018-08-10 | 乐视网信息技术（北京）股份有限公司 | A kind of document play-back method and electronic equipment |
| CN104080010A (en) * | 2014-06-25 | 2014-10-01 | 刘耀 | Interactive information pushing system and method |
| CN105282573B (en) * | 2014-07-24 | 2020-04-07 | 腾讯科技（北京）有限公司 | Embedded information processing method, client, server and storage medium |
| CN104486680A (en) * | 2014-12-19 | 2015-04-01 | 珠海全志科技股份有限公司 | Video-based advertisement pushing method and system |
| CN105448214A (en) * | 2015-09-15 | 2016-03-30 | 北京合盒互动科技有限公司 | Advertisement display method and device of controllable electronic screen |
| EP3410309A4 (en) * | 2016-01-25 | 2018-12-05 | Sony Corporation | Communication system and communication control method |
| CN105721905A (en) * | 2016-02-02 | 2016-06-29 | 林蔚 | Advertisement pushing method based on video tag |
| CN106210808B (en) * | 2016-08-08 | 2019-04-16 | 腾讯科技（深圳）有限公司 | Media information put-on method, terminal, server and system |
| CN110062270B (en) * | 2019-04-24 | 2022-08-12 | 北京豆萌信息技术有限公司 | Advertisement display method and device |
| CN111859158A (en) * | 2020-08-05 | 2020-10-30 | 上海连尚网络科技有限公司 | Information pushing method, video processing method and equipment |
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Also Published As
| Publication number | Publication date |
|---|---|
| WO2013040904A1 (en) | 2013-03-28 |
| CN103021432A (en) | 2013-04-03 |
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