CN103186820A - Method for optimizing advertisement putting sequence based on mobile internet - Google Patents
Method for optimizing advertisement putting sequence based on mobile internet Download PDFInfo
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- CN103186820A CN103186820A CN2011104534288A CN201110453428A CN103186820A CN 103186820 A CN103186820 A CN 103186820A CN 2011104534288 A CN2011104534288 A CN 2011104534288A CN 201110453428 A CN201110453428 A CN 201110453428A CN 103186820 A CN103186820 A CN 103186820A
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Abstract
The invention discloses a method for optimizing an advertisement putting sequence based on the mobile internet. An initial putting sequence of a plurality of advertisements is set at a server terminal, the exposure number and the hit number of each advertisement are recorded, the exposure number and the hit number of corresponding advertisements are accumulated at the server terminal in real time according to the hit behaviors and the advertisement exposure degrees of users, and the benefit ratio of each advertisement is further calculated in a certain period of time, according to the benefit ratio of each advertisement and the sequence of the benefit ratios, the initial putting sequence of the plurality of advertisements is adjusted, the advertisements with high benefit ratios are arranged at the front, the plurality of advertisements are put again according to the adjusted sequence, the execution is repeated, and therefore the putting sequence of the advertisements is dynamically adjusted according to the advertisement benefit ratios, and the benefit maximization of an advertisement platform is guaranteed.
Description
Technical field
The invention belongs to mobile internet technical field, relate in particular to a kind of method of optimizing the advertisement putting order.
Background technology
At present the advertising platform that carries out advertisement at mobile digital terminal has a lot, it is to arrange in proper order according to the height of advertisement unit price mostly, the advertisement that unit price is high preferentially comes the front and shows, but the not necessarily real advertisement that needs of user of advertisement that unit price is high, and then can not obtain higher ad revenue; Thereby need a kind of disposal route of optimizing the advertisement putting order, make advertising platform can obtain maximum value.
Summary of the invention
In view of problems of the prior art, the invention provides a kind of method of optimizing the advertisement putting order based on mobile Internet, it is characterized in that comprising the steps: step 1, set the initial release sequence of a plurality of advertisements at server end at the location advertising of one or more client application software, and record impression and the clicks of each advertisement; During the advertisement of step 2, its location advertising of client application software request on portable terminal, server end adds up impression, the clicks of respective advertisement at server end in real time according to user's click behavior and advertisement exposure degree; The impression of step 3, the advertisement of recording in according to certain hour at server end and the income ratio of clicks and corresponding ad click price and each advertisement of exposure calculation of price; Step 4, server end are adjusted than the initial release sequence that compares so as to see who is superior according to income to a plurality of advertisements of setting according to the income of each advertisement of calculating, high yield than advertisement order preceding, and according to adjusted order again with a plurality of advertisement puttings to the location advertising of described one or more client application software.
Further, the method of optimizing the advertisement putting order based on mobile Internet of the present invention, it is characterized in that: at regular intervals, repeated execution of steps one is to step 4, when repeating, the initial release sequence of a plurality of advertisements that set in the step 1 is to adjust order later in the step 4.
Method based on mobile Internet optimization advertisement putting order of the present invention is dynamically adjusted the release sequence of advertisement by the single exposure income of calculating each advertisement, when number of ads greater than one, mobile being applied in when at every turn obtaining advertisement, can obtain one and meet the requirement of portable terminal coupling, and to the advertisement of advertising platform income optimum, guarantee the interests maximization of advertising platform.
The explanation of attached example
Fig. 1 is the order ads processing flow chart of optimizing the advertisement putting sequential grammar according to the present invention;
Fig. 2 is the advertisement putting processing flow chart of optimizing the advertisement putting sequential grammar according to the present invention.
Embodiment
Below in conjunction with accompanying drawing specific implementation of the present invention is described in further detail, so that the clearer understanding of those skilled in the art implementation procedure of the present invention.
At first clear and definite several concepts, in the present invention, advertising platform: for advertiser and application developer provide the platform software of ad placement services, it generally includes service end and client; Server end is responsible for impression, clicks and the income etc. that the advertiser throws in advertisement and records advertisement; Client is embedded on the application software of portable terminal usually, shows advertisement at portable terminal in real time.User: the people who uses the application software on the portable terminal.
The present invention is based on mobile Internet and optimize the method for advertisement putting order, comprise the steps:
Step 1, set the initial release sequence of a plurality of advertisements at server end at the location advertising of one or more client application software, and record impression and the clicks of each advertisement;
During the advertisement of step 2, its location advertising of client application software request on portable terminal, server end adds up impression, the clicks of respective advertisement at server end in real time according to user's click behavior and advertisement exposure degree;
The impression of step 3, the advertisement of recording in according to certain hour at server end and the income ratio of clicks and corresponding ad click price and each advertisement of exposure calculation of price;
The computing formula of the income ratio of each advertisement is as follows:
Ad revenue ratio=(clicking price * clicks+exposure price * exposure frequency)/exposure frequency;
Wherein, clicking price is the user that arranges with the advertiser price when clicking a advertisement on the application software; Clicks is the clicked number of times of advertisement.The exposure price is the advertisement of arranging with the advertiser is able to once complete displaying in mobile application software price; Exposure frequency is that advertisement is by the number of times of complete displaying.
Income, ad revenue, income ratio: ad revenue refers to that the advertiser throws in advertisement and influence that the user is produced and then the advertiser is benefited at advertising platform; The income that advertising platform produces generally multiply by corresponding price with impression and clicks to be weighed, and also can be called for short income.Income is weighed divided by the total exposure number with the total revenue of this advertisement usually than the average yield that refers to that an advertisement single exposure brings.
During actual the realization, in order to realize the real-time of advertisement putting, order ads by two different processes is realized respectively that with advertisement putting shared drive between them (also can adopt other) mode realizes sharing of ad data, and these two processing can be carried out simultaneously.
Step 4, server end are adjusted than the initial release sequence that compares so as to see who is superior according to income to a plurality of advertisements of setting according to the income of each advertisement of calculating, high yield than advertisement order preceding, and according to adjusted order again with a plurality of advertisement puttings to the location advertising of described one or more client application software.
At last, at regular intervals, repeated execution of steps one of the present invention is to step 4, and when repeating, the initial release sequence of a plurality of advertisements that set in the step 1 is to adjust order later in the step 4.Can realize dynamically adjusting the release sequence of advertisement thus, thereby can make gray ad revenue reach maximization in real time.During actual the realization, for the treatment effeciency of server, normally calculated the once income ratio of each advertisement every 5 minutes, just every 5 minutes the advertisement putting order is adjusted.Need consider according to advertisement putting order server end when the application software of portable terminal is carried out the advertisement demonstration whether portable terminal supports the input of a certain advertisement, if do not support the input of a certain advertisement, then throw in next advertisement in order, up to throwing in the advertisement that portable terminal can be supported, for example, some low side devices only supports the literal picture to show, and do not support video to show, some high-end devices then can support video to show, therefore, server need be considered the demonstration of the tenability adjustment advertisement of terminal when carrying out advertisement putting, can not throw in advertisement when issuing portable terminal at server end, portable terminal can be asked advertisement again after the setting-up time section.
Fig. 1 is the order ads processing flow chart of optimizing the advertisement putting sequential grammar according to the present invention; Treatment step is as follows:
1) obtains the income of each advertisement
2) calculate the income ratio of each advertisement according to formula 2;
3) compare advertisement to be put according to the income of advertisement and sort, high yield is than forward;
4) system delay is 5 minutes, changes step 1).
Fig. 2 is the advertisement putting processing flow chart of optimizing the advertisement putting sequential grammar according to the present invention; Treatment step is as follows:
1) application software request advertisement, necessary information is carried in this request, as the position of application numbers, last advertisement (being-1 for the first time in this way) etc.
2) server end obtains the last location advertising of this application
3) this position adds 1, judges whether advertisement putting in addition, if any the commentaries on classics step 4), otherwise changes step 7);
4) judge whether this advertisement is fit to this terminal, is fit to change step 5), otherwise change step 3)
5) generate and to throw in advertisement and issue the application terminal and carry out advertisement and show (comprise the position of this advertisement in order ads to be put, need carry this positional information during next time request advertisement)
6) handle the next ad-request of using, change step 1)
7) generation can not be thrown in advertisement and be issued the application terminal, and advertisement is asked again through the designated time (for example 10 minutes) in the application terminal, changes step 1)
Should be noted that at last: above embodiment is only in order to illustrate that technical scheme of the present invention is not intended to limit; Although with reference to preferred embodiment the present invention is had been described in detail, those of ordinary skill in the field are to be understood that: still can make amendment or the part technical characterictic is equal to replacement the specific embodiment of the present invention; And not breaking away from the spirit of technical solution of the present invention, it all should be encompassed in the middle of the technical scheme scope that the present invention asks for protection.
Claims (5)
1. the method based on mobile Internet optimization advertisement putting order is characterized in that comprising the steps:
Step 1, set the initial release sequence of a plurality of advertisements at server end at the location advertising of one or more client application software, and record impression and the clicks of each advertisement;
During the advertisement of step 2, its location advertising of client application software request on portable terminal, server end adds up impression, the clicks of respective advertisement at server end in real time according to user's click behavior and advertisement exposure degree;
The impression of step 3, the advertisement of recording in according to certain hour at server end and the income ratio of clicks and corresponding ad click price and each advertisement of exposure calculation of price;
Step 4, server end are adjusted than the initial release sequence that compares so as to see who is superior according to income to a plurality of advertisements of setting according to the income of each advertisement of calculating, high yield than advertisement order preceding, and according to adjusted order again with a plurality of advertisement puttings to the location advertising of described one or more client application software.
2. according to claim 1 based on mobile Internet optimization advertisement putting method in proper order, it is characterized in that: at regular intervals, repeated execution of steps one is to step 4, when repeating, the initial release sequence of a plurality of advertisements that set in the step 1 is to adjust order later in the step 4.
3. according to claim 1 and 2ly optimize the method for advertisement putting order based on mobile Internet, it is characterized in that the computing formula of income ratio of each advertisement in the step 3 is as follows:
Ad revenue ratio=(clicking price * clicks+exposure price * exposure frequency)/exposure frequency;
Wherein,
Price when clicking price and be the user who arranges with the advertiser and clicking a advertisement on the application software;
Clicks is the clicked number of times of advertisement.
The exposure price is the advertisement of arranging with the advertiser is able to once complete displaying in mobile application software price;
Exposure frequency is that advertisement is by the number of times of complete displaying.
4. according to claim 1 and 2 based on mobile Internet optimization advertisement putting method in proper order, it is characterized in that to consider according to advertisement putting order server end when the application software of portable terminal is carried out the advertisement demonstration whether portable terminal supports the input of a certain advertisement, if do not support the input of a certain advertisement, then throw in next advertisement in order, up to throwing in the advertisement that portable terminal can be supported.
5. according to claim 1 and 2ly optimize the method for advertisement putting order based on mobile Internet, it is characterized in that can not throwing in advertisement when issuing portable terminal at server end, portable terminal can be asked advertisement again after the setting-up time section.
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| CN103702239A (en) * | 2013-12-26 | 2014-04-02 | 乐视网信息技术（北京）股份有限公司 | Network multimedia resource data processing method and device |
| CN103761584A (en) * | 2014-01-10 | 2014-04-30 | 合一信息技术（北京）有限公司 | Method and system for carrying out information issue adjustment according to information resource hot spots |
| CN104809627A (en) * | 2015-04-23 | 2015-07-29 | 腾讯科技（深圳）有限公司 | Information processing method and device |
| CN105183891A (en) * | 2015-09-29 | 2015-12-23 | 百度在线网络技术（北京）有限公司 | Advertisement information displaying method and device |
| CN105573998A (en) * | 2014-10-09 | 2016-05-11 | 阿里巴巴集团控股有限公司 | Page operation information maintenance method and server |
| CN105611339A (en) * | 2015-12-29 | 2016-05-25 | 北京金山安全软件有限公司 | Advertisement insertion method and device and electronic equipment |
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| CN103761584B (en) * | 2014-01-10 | 2017-05-24 | 合一信息技术（北京）有限公司 | Method and system for carrying out information issue adjustment according to information resource hot spots |
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| CN104809627A (en) * | 2015-04-23 | 2015-07-29 | 腾讯科技（深圳）有限公司 | Information processing method and device |
| CN105183891A (en) * | 2015-09-29 | 2015-12-23 | 百度在线网络技术（北京）有限公司 | Advertisement information displaying method and device |
| CN105183891B (en) * | 2015-09-29 | 2018-12-25 | 百度在线网络技术（北京）有限公司 | Advertising information shows method and device |
| CN105611342A (en) * | 2015-11-04 | 2016-05-25 | 合一网络技术(北京)有限公司 | Advertising method and system |
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| CN106372962A (en) * | 2016-08-29 | 2017-02-01 | 星空电讯科技（北京）股份有限公司 | Information publishment and feedback method of intelligent cloud screen |
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| CN108256891A (en) * | 2016-12-29 | 2018-07-06 | 北京奇虎科技有限公司 | The method and apparatus that a kind of advertising display template to web advertisement is tested |
| CN108156482A (en) * | 2017-12-29 | 2018-06-12 | 天脉聚源（北京）科技有限公司 | The method and apparatus of the interactive injected volume of control |
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| CN109409930B (en) * | 2018-09-20 | 2021-07-06 | 北京汉迪移动互联网科技股份有限公司 | Advertisement request method, device and equipment and storage medium |
| CN109784974A (en) * | 2018-12-14 | 2019-05-21 | 平安科技（深圳）有限公司 | Advertisement placement method, device, electronic equipment and storage medium based on big data |
| CN110738516A (en) * | 2019-09-17 | 2020-01-31 | Oppo广东移动通信有限公司 | data processing method, device, equipment and storage medium |
| WO2021088600A1 (en) * | 2019-11-05 | 2021-05-14 | 北京三快在线科技有限公司 | Model training |
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Application publication date: 20130703 |