CN103198080A - Homepage display system and method - Google Patents
Homepage display system and method Download PDFInfo
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- CN103198080A CN103198080A CN201210006424XA CN201210006424A CN103198080A CN 103198080 A CN103198080 A CN 103198080A CN 201210006424X A CN201210006424X A CN 201210006424XA CN 201210006424 A CN201210006424 A CN 201210006424A CN 103198080 A CN103198080 A CN 103198080A
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Abstract
The invention discloses a homepage display system and method. The homepage display system comprises a homepage display module, a first judgment module and a second judgment module, wherein the homepage display module is used for displaying a customized homepage or a default homepage; the first judgment module is used for judging whether a user browses products on the shopping website when the user logins to the shopping website; and the second judgment module is used for continuing to judge whether products purchased by the user are short-term necessities or long-term non-essentials and whether the user browses non-purchased products on the shopping websites once or more than twice if the first judgment module judges that the user browses the products on the shopping website. According to the invention, necessities purchased repeatedly by users or products that the users pay much attention to and browse repeatedly for later buying are displayed at conspicuous positions on the customized homepage, so that the purchase interest and desire of the users are improved and the shopping experiences of the users are promoted.
Description
Technical field
The present invention relates to a kind of homepage display system and method, particularly relate to homepage display system and a kind of homepage display packing of utilizing this homepage display system to realize that a kind of product that can the user be had purchase intention according to user's historical viewings record or relatively pay close attention to is presented at the shopping website homepage.
Background technology
Along with the development of computer networking technology, increasing shopping website occurs like the mushrooms after rain.And various products have been sold on the present shopping website; and the product of showing on the homepage of traditional shopping website all is identical for all users; and owing to need the product of displaying too many; make the homepage of shopping website seem very chaotic; this also just cause the user to login not having behind the shopping website specific purchaser to, mixed and disorderly various product has also caused the reduction of user's desire to buy.Therefore, the homepage design of traditional shopping website is too inflexible, can reduce the benefit of shopping website virtually, so, need badly now and want a kind of shopping website homepage display system of the attention rate of product being come to arrange for each user specific homepage according to each user's shopping tendency and user.
Summary of the invention
The technical problem to be solved in the present invention is that the shopping website homepage shows the defective of fixing very much the inflexible user's of causing desire to buy reduction in the prior art in order to overcome, and provides a kind of product that can the user be had purchase intention according to user's historical viewings record or relatively pay close attention to be presented at homepage display system and a kind of homepage display packing of utilizing this homepage display system to realize of shopping website homepage.
The present invention solves above-mentioned technical matters by following technical proposals:
The invention provides a kind of homepage display system, be used for a shopping website, this shopping website is provided with an acquiescence homepage, the product of this shopping website is divided into a plurality of big classes, the product of each big class is divided into a plurality of groups, and its characteristics are that this shopping website also is provided with a self-defined homepage, this self-defined homepage comprises a first area and a second area, and this first area is to be positioned on this self-defined homepage than this second area more top and/or middle zone; This homepage display system comprises: a homepage display module is used for this self-defined homepage of demonstration and maybe should gives tacit consent to homepage; One first judge module is used for judging when the user logins this shopping website whether this user browsed the product of this shopping website, if, then call one second judge module, if not, then call this homepage display module and show this acquiescence homepage; This second judge module is used for judging whether this user has product purchased record, if, then this second judge module continues to judge that each product that this user buys is respectively short period necessity or long period unnecessities, if short period necessity, then this second judge module call this homepage display module should the short period necessity and be presented in this first area with product that this short period necessity belongs to same group, if the long period unnecessities, then this second judge module calls this homepage display module and will be presented at the product that these long period unnecessities belong to same big class in this second area; If not, then this second judge module continues to judge that this user is respectively to browse more than twice or once browse to the browsing of each product of this shopping website, if browse more than twice, then this second judge module calls this homepage display module and is presented in this first area with this product of browsing more than twice and with product that product that this is browsed more than twice belongs to same group, if once browse, then this second judge module calls this homepage display module with this product of once browsing and is presented in this second area with product that product that this is once browsed belongs to same group or does not show in this self-defined homepage.
Wherein the self-defined homepage of this of this shopping website comprises this first area and this second area, and this first area is positioned on this self-defined homepage than this second area more top and/or middle zone, this first area just has been in the more showy position on this self-defined homepage like this, also is user first position of just seeing when logining this shopping website.
And the length in the cycle of product is to determine according to the one-level classification of big series products: short product classification of cycle comprises " food, beverage, drinks ", " beauty and make-up, personal nursing ", " mother and baby's food, mother and baby's articles for use ", " kitchen articles ", and long product classification of cycle comprises " mobile communication, digital electrical apparatus ", " big household electrical appliances, living electric apparatus ", " computer, software, office appliance ", " household vapour decorations, case and bag motion ".Usually short product of cycle all be often use in user's daily life or demand product very frequently, long product of cycle then is the product that can use for a long time and can not buy again in a short time after the user buys once.And necessity and unnecessities are defined as in the present invention: it is necessity that the user buys a certain product number of times this product more than 2 times or 2 times the time, and the product that the user only buys once then is unnecessities.
With respect to short period necessity and long period unnecessities, short period unnecessities and long period necessity are just very rare, and therefore kind also seldom selects directly not show short period unnecessities and long period necessity in the present invention.
What show in this first area like this is exactly that the necessity repeatedly bought of user or user repeatedly browse and plan the product of paying special attention to bought, and this first area is simultaneously displayed on the showy position of this self-defined homepage, just make the user login behind this shopping website first and just see own often product that buy or special concern, improve user's purchase interest and desire to buy to a great extent, and promoted user's shopping experience.
Preferably, this homepage display module is when showing this short period necessity and belonging to the product of same group with this short period necessity, and the random choose portioned product is presented in this first area all products of same group from belonging to this short period necessity; Showing when belonging to the product of same big class with these long period unnecessities that the random choose portioned product is presented in this second area all products of same big class from belonging to these long period unnecessities; When showing this product of browsing more than twice and belonging to the product of same group with product that this is browsed more than twice, the random choose portioned product is presented in this first area all products of same group from belonging to this product of browsing more than twice; The random choose portioned product is presented in this second area all products of same group from belonging to this product of once browsing when showing this product of once browsing and belonging to the product of same group with product that this is once browsed.Like this, no matter be the like product of any product, this homepage display module all is random choose and shows, thereby consider the user do shopping in the purpose also random choose other the user product that may need be presented at this self-defined homepage, make that this self-defined homepage is more changeable, more personalized.
Preferably, when this second judge module judged that this user did not buy the short period necessity and do not have the product of browsing more than twice, this homepage display module also was used for being presented at this first area from a plurality of products of short period necessity random choose of this shopping website; When this second judge module judged that this user did not buy the long period unnecessities and do not have the product of only browsing once, this homepage display module also was used for being presented at this second area from a plurality of products of long period unnecessities random choose of this shopping website.Consider the user may be on this shopping website shopping-time not long, buy product or the record browsed seldom, may cause not showing in first area or the second area product.At this moment, if a certain zone does not have product to show, then this homepage display module just accordingly from satisfactory product the random choose product be presented in that zone, be empty problem with regard to having avoided personalized homepage that the demonstration of certain part is arranged like this.
Preferably, be judged as when once browsing at this second judge module, this homepage display module is used for price is higher than the product of once browsing of a threshold value and is presented at this second area with product that the product of once browsing that this price is higher than this threshold value belongs to same group, and does not show in this second area that price is lower than the product of once browsing of this threshold value and belongs to the product of same group with the product of once browsing that this price is lower than this threshold value.When the product category of once browsing the user is too many, wherein some may be the user be not be sought after or product profit not high, therefore, this homepage display module does not just show that price is lower than the product of once browsing of this threshold value ex hoc genus anne product.
The present invention also aims to provide a kind of homepage display packing, its characteristics are that it utilizes above-mentioned homepage display system to realize that this homepage display packing may further comprise the steps: S
1, this first judge module judges when the user logins this shopping website whether this user browsed the product of this shopping website, if, execution in step S then
2, if not, then call this homepage display module and show this acquiescence homepage and process ends; S
2, this second judge module judges whether this user has product purchased record, if, execution in step S then
3, if not, execution in step S then
4S
3, this second judge module judges that each product that this user buys is respectively short period necessity or long period unnecessities, if short period necessity, then this second judge module call this homepage display module should the short period necessity and be presented in this first area with product that this short period necessity belongs to same group, if the long period unnecessities, then this second judge module calls this homepage display module and will be presented at the product that these long period unnecessities belong to same big class in this second area; Process ends then; S
4This second judge module judges that this user is respectively to browse more than twice or once browse to the browsing of each product of this shopping website, if browse more than twice, then this second judge module calls this homepage display module and is presented in this first area with this product of browsing more than twice and with product that product that this is browsed more than twice belongs to same group, if once browse, then this second judge module calls this homepage display module with this product of once browsing and is presented in this second area with product that product that this is once browsed belongs to same group or does not show in this self-defined homepage; Process ends then.
Preferably, this homepage display module is when showing this short period necessity and belonging to the product of same group with this short period necessity, and the random choose portioned product is presented in this first area all products of same group from belonging to this short period necessity; Showing when belonging to the product of same big class with these long period unnecessities that the random choose portioned product is presented in this second area all products of same big class from belonging to these long period unnecessities; When showing this product of browsing more than twice and belonging to the product of same group with product that this is browsed more than twice, the random choose portioned product is presented in this first area all products of same group from belonging to this product of browsing more than twice; The random choose portioned product is presented in this second area all products of same group from belonging to this product of once browsing when showing this product of once browsing and belonging to the product of same group with product that this is once browsed.
Preferably, when this second judge module judges that this user did not buy the short period necessity and do not have the product of browsing more than twice, this homepage display module also from the short period necessity of this shopping website a plurality of products of random choose be presented in this first area; When this second judge module judges that this user did not buy the long period unnecessities and do not have the product of only browsing once, this homepage display module also from the long period unnecessities of this shopping website a plurality of products of random choose be presented in this second area.
Preferably, step S
4In be judged as when once browsing at this second judge module, this homepage display module is higher than the product of once browsing of a threshold value with price and is presented in this second area with product that the product of once browsing that this price is higher than this threshold value belongs to same group, and does not show in this second area that price is lower than the product of once browsing of this threshold value and belongs to the product of same group with the product of once browsing that this price is lower than this threshold value.
Positive progressive effect of the present invention is: the product that the present invention bought the user according to user's historical viewings record and purchaser record and the product of browsing are presented on the self-defined homepage of shopping website, and the necessity of the user repeatedly being bought according to user's demand degree and attention rate or user repeatedly browse the product of paying special attention to of planning to buy and are presented at position showy on the self-defined homepage, so just make the user login behind this shopping website first and just see own often product that buy or special concern, improve user's purchase interest and desire to buy to a great extent, and promoted user's shopping experience.
Description of drawings
Fig. 1 is the structural drawing of the homepage display system of a preferred embodiment of the present invention.
Fig. 2 is the process flow diagram of the homepage display packing of a preferred embodiment of the present invention.
Embodiment
Provide preferred embodiment of the present invention below in conjunction with accompanying drawing, to describe technical scheme of the present invention in detail.
Homepage display system of the present invention is applied to a shopping website, this shopping website is provided with an acquiescence homepage, the product of this shopping website is divided into a plurality of big classes, the product of each big class is divided into a plurality of groups, this shopping website also is provided with a self-defined homepage, this self-defined homepage comprises a first area and a second area, and this first area is to be positioned on this self-defined homepage than this second area more top and/or middle zone.
As shown in Figure 1, the homepage display system of preferred embodiment of the present invention comprises one first judge module 1, one second judge module 2 and a homepage display module 3.
Wherein this homepage display module 3 is given tacit consent to homepage for showing that this self-defined homepage maybe is somebody's turn to do, this first judge module 1 judges when the user logins this shopping website whether this user browsed the product of this shopping website, if, then calling this second judge module 2 continues to judge, if not, then call this homepage display module 3 and show this acquiescence homepage.And this second judge module 2 judges whether this user has product purchased record, if, then this second judge module 2 continues to judge that each product that this user buys is respectively short period necessity or long period unnecessities, if short period necessity, then this second judge module 2 call this homepage display module 3 should the short period necessity and be presented in this first area with product that this short period necessity belongs to same group, if the long period unnecessities, then this second judge module 2 calls this homepage display module 3 and will be presented at the product that these long period unnecessities belong to same big class in this second area; If not, then this second judge module 2 continues to judge that this user is respectively to browse more than twice or once browse to the browsing of each product of this shopping website, if browse more than twice, then this second judge module 2 calls this homepage display module 3 and is presented in this first area with this product of browsing more than twice and with product that product that this is browsed more than twice belongs to same group, if once browse, then this second judge module calls this homepage display module 3 with this product of once browsing and is presented in this second area with product that product that this is once browsed belongs to same group or does not show in this self-defined homepage.
Like this, directly the acquiescence homepage of this shopping website is shown to the user for the user who browses for the first time this shopping website, and for the user who browses record was arranged, then according to user's purchaser record and browse record and segment.
The product of this shopping website mainly is divided into " food, beverage, drinks ", " beauty and make-up, personal nursing ", " mother and baby's food, mother and baby's articles for use ", " kitchen articles ", " mobile communication, digital electrical apparatus ", " big household electrical appliances, living electric apparatus ", " computer, software, office appliance ", " household vapour decorations, case and bag motion " according to big class.
Wherein the self-defined homepage of this of this shopping website comprises this first area and this second area, and this first area is positioned on this self-defined homepage than this second area more top and/or middle zone, and this first area just has been in the more showy position on this self-defined homepage like this.
And the length in the cycle of product is to determine according to the classification of big series products: short product classification of cycle has " food, beverage, drinks ", " beauty and make-up, personal nursing ", " mother and baby's food, mother and baby's articles for use ", " kitchen articles ", and long product classification of cycle has " mobile communication, digital electrical apparatus ", " big household electrical appliances, living electric apparatus ", " computer, software, office appliance ", " household vapour decorations, case and bag motion ".Usually short product of cycle all be often use in user's daily life or demand product very frequently, long product of cycle then is the product that can use for a long time and can not buy again in a short time after the user buys once, so some long period unnecessities that the user bought just can not appear at this self-defined homepage, but the product that belongs to same big class with these long period unnecessities can be placed on the second area of this self-defined homepage.And as for necessity and unnecessities, buying a certain product number of times this product more than 2 times or 2 times the time the user is necessity, and the product that the user only buys once then is unnecessities.
With respect to short period necessity and long period unnecessities, short period unnecessities and long period necessity are just very rare, and therefore kind does not seldom directly show short period unnecessities and long period necessity in the present invention yet.
What show in this first area like this is exactly that the necessity repeatedly bought of user or user repeatedly browse and plan the product of paying special attention to bought, and this first area is simultaneously displayed on the showy position of this self-defined homepage, just make the user login behind this shopping website first and just see own often product that buy or special concern, improve user's purchase interest and desire to buy to a great extent, and promoted user's shopping experience.
Wherein, this homepage display module 3 is when showing this short period necessity and belonging to the product of same group with this short period necessity, and the random choose portioned product is presented in this first area all products of same group from belonging to this short period necessity; Show with these long period unnecessities belong to same big class product the time, be subordinated to that the random choose portioned product is presented in this second area in all products of same big class; When showing this product of browsing more than twice and belonging to the product of same group with product that this is browsed more than twice, the random choose portioned product is presented in this first area all products of same group from belonging to this product of browsing more than twice; The random choose portioned product is presented in this second area all products of same group from belonging to this product of once browsing when showing this product of once browsing and belonging to the product of same group with product that this is once browsed.Like this, no matter be the like product of any product, this homepage display module all is random choose and shows, thereby consider the user do shopping in the purpose also random choose other the user product that may need be presented at this self-defined homepage, make that this self-defined homepage is more changeable, more personalized.
Wherein, when this second judge module 2 judged that this user did not buy the short period necessity and do not have the product of browsing more than twice, this homepage display module 3 also was used for being presented at this first area from a plurality of products of short period necessity random choose of this shopping website; When this second judge module 2 judged that this user did not buy the long period unnecessities and do not have the product of only browsing once, this homepage display module 3 also was used for being presented at this second area from a plurality of products of long period unnecessities random choose of this shopping website.
Consider the user may be on this shopping website shopping-time not long, buy product or the record browsed seldom, may cause not showing in first area or the second area product.At this moment, if a certain zone does not have product to show, then this homepage display module 3 just accordingly from satisfactory product the random choose product be presented in that zone, be empty problem with regard to having avoided personalized homepage that the demonstration of certain part is arranged like this.
Wherein, be judged as when once browsing at this second judge module 2, this homepage display module 3 is used for price is higher than the product of once browsing of a threshold value and is presented at this second area with product that the product of once browsing that this price is higher than this threshold value belongs to same group, does not show in this second area that price is lower than the product of once browsing of this threshold value and belongs to the product of same group with the product of once browsing that this price is lower than this threshold value.When the product category of once browsing the user is too many, wherein some may be the user be not be sought after or product profit not high, therefore, this homepage display module 3 does not just show that price is lower than the product of once browsing of this threshold value ex hoc genus anne product.
As shown in Figure 2, the present invention utilizes the homepage display packing of this homepage display system realization may further comprise the steps:
Though more than described the specific embodiment of the present invention, it will be understood by those of skill in the art that these only illustrate, protection scope of the present invention is limited by appended claims.Those skilled in the art can make numerous variations or modification to these embodiments under the prerequisite that does not deviate from principle of the present invention and essence, but these changes and modification all fall into protection scope of the present invention.
Claims (8)
1. homepage display system, be used for a shopping website, this shopping website is provided with an acquiescence homepage, the product of this shopping website is divided into a plurality of big classes, the product of each big class is divided into a plurality of groups, it is characterized in that, this shopping website also is provided with a self-defined homepage, this self-defined homepage comprises a first area and a second area, and this first area is to be positioned on this self-defined homepage than this second area more top and/or middle zone; This homepage display system comprises:
One homepage display module is used for this self-defined homepage of demonstration and maybe should gives tacit consent to homepage;
One first judge module is used for judging when the user logins this shopping website whether this user browsed the product of this shopping website, if, then call one second judge module, if not, then call this homepage display module and show this acquiescence homepage;
This second judge module is used for judging whether this user has product purchased record, if, then this second judge module continues to judge that each product that this user buys is respectively short period necessity or long period unnecessities, if short period necessity, then this second judge module call this homepage display module should the short period necessity and be presented in this first area with product that this short period necessity belongs to same group, if the long period unnecessities, then this second judge module calls this homepage display module and will be presented at the product that these long period unnecessities belong to same big class in this second area; If not, then this second judge module continues to judge that this user is respectively to browse more than twice or once browse to the browsing of each product of this shopping website, if browse more than twice, then this second judge module calls this homepage display module and is presented in this first area with this product of browsing more than twice and with product that product that this is browsed more than twice belongs to same group, if once browse, then this second judge module calls this homepage display module with this product of once browsing and is presented in this second area with product that product that this is once browsed belongs to same group or does not show in this self-defined homepage.
2. homepage display system as claimed in claim 1, it is characterized in that, this homepage display module is when showing this short period necessity and belonging to the product of same group with this short period necessity, and the random choose portioned product is presented in this first area all products of same group from belonging to this short period necessity; Showing when belonging to the product of same big class with these long period unnecessities that the random choose portioned product is presented in this second area all products of same big class from belonging to these long period unnecessities; When showing this product of browsing more than twice and belonging to the product of same group with product that this is browsed more than twice, the random choose portioned product is presented in this first area all products of same group from belonging to this product of browsing more than twice; The random choose portioned product is presented in this second area all products of same group from belonging to this product of once browsing when showing this product of once browsing and belonging to the product of same group with product that this is once browsed.
3. homepage display system as claimed in claim 1, it is characterized in that, when this second judge module judged that this user did not buy the short period necessity and do not have the product of browsing more than twice, this homepage display module also was used for being presented at this first area from a plurality of products of short period necessity random choose of this shopping website; When this second judge module judged that this user did not buy the long period unnecessities and do not have the product of only browsing once, this homepage display module also was used for being presented at this second area from a plurality of products of long period unnecessities random choose of this shopping website.
4. homepage display system as claimed in claim 1, it is characterized in that, be judged as when once browsing at this second judge module, this homepage display module is used for price is higher than the product of once browsing of a threshold value and is presented at this second area with product that the product of once browsing that this price is higher than this threshold value belongs to same group, and does not show in this second area that price is lower than the product of once browsing of this threshold value and belongs to the product of same group with the product of once browsing that this price is lower than this threshold value.
5. a homepage display packing is characterized in that, it utilizes homepage display system as claimed in claim 1 to realize that this homepage display packing may further comprise the steps:
S
1, this first judge module judges when the user logins this shopping website whether this user browsed the product of this shopping website, if, execution in step S then
2, if not, then call this homepage display module and show this acquiescence homepage and process ends;
S
2, this second judge module judges whether this user has product purchased record, if, execution in step S then
3, if not, execution in step S then
4
S
3, this second judge module judges that each product that this user buys is respectively short period necessity or long period unnecessities, if short period necessity, then this second judge module call this homepage display module should the short period necessity and be presented in this first area with product that this short period necessity belongs to same group, if the long period unnecessities, then this second judge module calls this homepage display module and will be presented at the product that these long period unnecessities belong to same big class in this second area; Process ends then;
S
4This second judge module judges that this user is respectively to browse more than twice or once browse to the browsing of each product of this shopping website, if browse more than twice, then this second judge module calls this homepage display module and is presented in this first area with this product of browsing more than twice and with product that product that this is browsed more than twice belongs to same group, if once browse, then this second judge module calls this homepage display module with this product of once browsing and is presented in this second area with product that product that this is once browsed belongs to same group or does not show in this self-defined homepage; Process ends then.
6. homepage display packing as claimed in claim 5, it is characterized in that, this homepage display module is when showing this short period necessity and belonging to the product of same group with this short period necessity, and the random choose portioned product is presented in this first area all products of same group from belonging to this short period necessity; Showing when belonging to the product of same big class with these long period unnecessities that the random choose portioned product is presented in this second area all products of same big class from belonging to these long period unnecessities; When showing this product of browsing more than twice and belonging to the product of same group with product that this is browsed more than twice, the random choose portioned product is presented in this first area all products of same group from belonging to this product of browsing more than twice; The random choose portioned product is presented in this second area all products of same group from belonging to this product of once browsing when showing this product of once browsing and belonging to the product of same group with product that this is once browsed.
7. homepage display packing as claimed in claim 5, it is characterized in that, when this second judge module judges that this user did not buy the short period necessity and do not have the product of browsing more than twice, this homepage display module also from the short period necessity of this shopping website a plurality of products of random choose be presented in this first area; When this second judge module judges that this user did not buy the long period unnecessities and do not have the product of only browsing once, this homepage display module also from the long period unnecessities of this shopping website a plurality of products of random choose be presented in this second area.
8. homepage display packing as claimed in claim 5 is characterized in that step S
4In be judged as when once browsing at this second judge module, this homepage display module is higher than the product of once browsing of a threshold value with price and is presented in this second area with product that the product of once browsing that this price is higher than this threshold value belongs to same group, and does not show in this second area that price is lower than the product of once browsing of this threshold value and belongs to the product of same group with the product of once browsing that this price is lower than this threshold value.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104994431A (en) * | 2015-07-06 | 2015-10-21 | 无锡天脉聚源传媒科技有限公司 | Method and device for processing attention to web video |
| CN111680236A (en) * | 2020-06-05 | 2020-09-18 | 深圳市铭数信息有限公司 | Menu display method and device, terminal equipment and storage medium |
| CN113256389A (en) * | 2021-06-15 | 2021-08-13 | 海尔数字科技(青岛)有限公司 | On-line exhibition hall exhibition method, equipment and storage medium |
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