CN103226780A - Method for determining advertisement space channel and advertisement release server - Google Patents
Method for determining advertisement space channel and advertisement release server Download PDFInfo
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- CN103226780A CN103226780A CN2013101092858A CN201310109285A CN103226780A CN 103226780 A CN103226780 A CN 103226780A CN 2013101092858 A CN2013101092858 A CN 2013101092858A CN 201310109285 A CN201310109285 A CN 201310109285A CN 103226780 A CN103226780 A CN 103226780A
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Abstract
The embodiment of the invention provides a method for determining channel belonging of a through-channel advertisement space during a specific show, wherein the method comprises the following steps: advertisement request information sent by the advertisement space on a browser media page is received and the advertisement request information comprises an advertisement space logo; whether the advertisement space corresponding to the advertisement space logo corresponds to a plurality of channels is determined; if the advertisement space corresponds to a plurality of channels, a parameter of the advertisement request information is matched with the stored channel information in advance; and the channel information of the advertisement space corresponding to the advertisement space logo is acquired according to the matched result. The method and the advertisement release server, provided by the embodiment of the embodiment of the invention, can acquire the channels corresponding to the advertisement space accurately, so that a proper advertisement is released for the advertisement space.
Description
Technical field
The present invention relates to the Internet advertising field, the method and the real-time bid advertisement that relate in particular to a kind of definite advertisement position channel are thrown in server.
Background technology
In general, the establishment of Internet advertising is decided by location advertising, advertisement form, advertisement specification and ad content, wherein location advertising, advertisement form and advertisement specification are referred to as advertisement position, when creating advertisement, the general advertisement position of creating earlier, after advertisement position is determined, create advertisement according to the ad content of advertisement position and user's input again.
The creation method of advertisement position is specific as follows at present:
The user imports parameter informations such as location advertising, advertisement form and advertisement specification, and system generates the advertisement position code segment according to the parameter information of input, and the function that this code segment is realized is to come display ads with described display format and demonstration specification.The display format of advertisement comprises Banner, distich advertisement, pop-up advertisement etc., shows that specification comprises the size, demonstration time of advertisement etc.
Different website (as Sina, Sohu, excellent cruel etc.), perhaps all can there be identical advertisement position in the different columns of same website (as columns such as the news of Sina (www.sina.com), blog, military affairs, literature).
Therefore, be from that channel in order to identify a certain concrete advertisement position, generally with the corresponding channel of an advertisement position, for this advertisement position distributes a cover code.Wherein, this channel can be meant a website, as excellent cruel, Sohu, Sina etc., also can refer to the concrete column in the website, as the microblogging column in the Sina, news column or military column etc.Because audient's difference of different channel is generally also different to the advertisement that this advertisement position is thrown in.
At present, because advertisement position may exist under a plurality of channels or under a plurality of URL, so according to existing processing mode, just need distribute a plurality of codes for same advertisement position, at (the Real Time Bidding that bids in real time, RTB) on the bid server, just need with the same advertisement position of many cover coded representation.The DSP side that may cause like this bidding in real time (Demand Side Platform DSP) can't determine the advertisement position channel, can not be in bidding in real time, and accurately bid.
Summary of the invention
Can't distinguish the channel information of advertisement position accurately for solving prior art, the embodiment of the invention provides a kind of method and advertisement releasing server of definite advertisement position channel.
The method of definite advertisement position channel that the embodiment of the invention provided comprises:
Receive the ad-request message that the advertisement position on the browser media page sends, comprise advertising site mark in the described ad-request message;
Whether the advertisement position of determining described advertising site mark correspondence corresponding a plurality of channel;
If the corresponding a plurality of channels of described advertisement position then mate parameter and pre-stored channel information in the described ad-request message, according to matching result obtain described advertising site mark the channel information of corresponding advertisement position.
The embodiment of the invention also provides a kind of advertisement releasing server, comprising:
Receiving element is used to receive the ad-request message that the advertisement position on the browser media page sends, and comprises advertising site mark in the described ad-request message;
Determining unit, whether the advertisement position that is used for determining described advertising site mark correspondence corresponding a plurality of channel;
Matching unit is used for when the corresponding a plurality of channel of described advertisement position parameter and pre-stored channel information in the described ad-request message being mated, according to matching result obtain described advertising site mark the channel information of corresponding advertisement position.
The method and the advertisement releasing server of definite media advertisement position that the embodiment of the invention provides, when an a plurality of channel of advertisement position correspondence, can determine according to the channel information of preserving on parameter in the ad-request message and the advertisement releasing server this advertisement position is from which channel, and then, make that the input of advertisement is more accurate to the advertising message that this advertisement position input is complementary with it.Adopt said method or advertisement releasing server, when a plurality of channel of this advertisement position correspondence, not needing is the many covers of this advertisement position configuration codes, reduced the complexity of configuration, make the simple in structure of advertisement releasing server, but also reduced probability of errors, increase work efficiency.
Description of drawings
By reading the detailed description of non-limiting example being done with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:
Fig. 1 is the schematic flow sheet of definite advertisement position channel method of providing of the embodiment of the invention; And
Fig. 2 is the structural representation of the advertisement releasing server that provides of the embodiment of the invention.
Embodiment
Below in conjunction with accompanying drawing the method and apparatus that the embodiment of the invention provided is described in detail.
The embodiment of the invention provides a kind of method of definite advertisement position channel, comprising:
The ad-request message that advertisement position on S101, the reception browser media page sends comprises advertising site mark in the described ad-request message;
When the user passes through a certain website of user terminal access, as when visiting Sina (www.sina.com), advertisement position on the browser media page in the Sina website will be thrown in server from the real-time bid advertisement of trend and send ad-request message (AD Request), comprise advertising site mark in this ad-request message, the request advertisement releasing server is thrown in suitable advertisement to this advertisement position.
Wherein, need to prove that this user terminal can be panel computer, individual PC or smart mobile phone etc.; Advertising site mark can be advertisement position ID, is used to identify certain concrete advertisement position.
S102, advertisement position corresponding a plurality of channel whether of determining described advertising site mark correspondence;
After advertisement releasing server receives this ad-request message, from this ad-request message, parse the advertising site mark that is comprised, and, determine that the corresponding advertisement position of this advertisement position still is corresponding a plurality of advertisement position according to the advertising site mark of storage and the mapping table of channel number.
The corresponding a plurality of channels of advertising site mark are meant: the pairing advertisement position of this advertising site mark can be present under a plurality of channels simultaneously, concrete can be a plurality of channels of a certain website, news column as Sina website, military column, literature column etc., also can be meant a plurality of different websites, as Sina website, sohu.com or Yoqoo etc.
If the corresponding a plurality of channels of the described advertisement position of S103 then mate parameter and pre-stored channel information in the described ad-request message, according to matching result obtain described advertising site mark the channel information of corresponding advertisement position.
In one embodiment of the invention, determine whether corresponding a plurality of channel comprises for the advertisement position of described advertising site mark correspondence:
The corresponding relation of stores advertisements bit-identify and channel number in advance on advertisement releasing server, whether the advertisement position of determining described advertising site mark correspondence according to the advertising site mark that receives and described corresponding relation corresponding a plurality of channel.
In another one embodiment of the present invention, on advertisement releasing server, set up the mapping table of advertising site mark and channel number, corresponding one or a plurality of channels of each advertising site mark of storage in this relation table, if the corresponding a plurality of channels of this advertisement and identifier, then write down the channel information of these a plurality of channels, as the uniform resource position mark URL information of this channel, as shown in table 1:
In table 1, if during the corresponding a plurality of channel of advertising site mark, the parameter information of these a plurality of channels also is recorded in this form accordingly.
In another one embodiment of the present invention, on advertisement releasing server in the corresponding relation of configuration advertising site mark and channel number, if an advertising site mark correspondence be a virtual channel time, what then show this advertising site mark correspondence is a plurality of channels, as shown in table 1, concrete:
The virtual channel of Sina website can identify with S00, when advertisement releasing server finds that the corresponding channel of 001 (advertising site mark) is S00, determines the corresponding a plurality of channels of 001 pairing advertisement position.
When advertisement releasing server is determined the corresponding a plurality of channel of this advertisement position, then need to determine that further the advertisement position in this ad-request is that from which concrete channel its determination methods comprises:
If determine this advertisement position corresponding a plurality of channels simultaneously, then parameter and the pre-stored channel information in the match advertisements request message determines according to matching result which channel this advertisement position is from.
In another one embodiment of the present invention, parameter and pre-stored channel information in the described ad-request message are mated, according to matching result obtain described advertising site mark the channel information of corresponding advertisement position, comprising:
The URL information of storage of channel in advance;
Resolve the reference Reference field in the ad-request message, and the URL information of Reference field in the described ad-request message and described channel is mated;
Be the channel information of the corresponding advertisement of described advertising site mark with the pairing channel information of URL that Reference field in the described ad-request message is complementary.
In another one embodiment of the present invention, on advertisement releasing server, store each channel in advance, as websites such as Sina, excellent cruel, Sohus, perhaps as the correlation parameter information of the military column of Sina website, news column etc., if during the channel information of parameter in the ad-request message and the Sina website that prestores coupling, can determine that then this advertisement position is from Sina; If when perhaps the channel information of the military column of new net of the parameter in the ad-request message and storage in advance is complementary, determine that then this advertisement position comes from the military column of Sina.
After advertisement releasing server determines this advertisement position is from which channel, just can throw in suitable advertisement to it according to the user's who visits this channel preference.
Need to prove:,, on advertisement releasing server, and set up the corresponding relation of advertising site mark and a plurality of channels as information stores such as URL with the parameter information of the pairing a plurality of channels of this advertisement position when can there be a plurality of channel following time in advertisement position.
In the above-described embodiments, the parameter that advertisement position on the browser media page sends in the advertisement position request message of advertisement releasing server comprises the parameter information of this advertisement position from which channel, as the Reference field, this Reference field record has the correlation parameter of advertisement position subordinate channel; Preserve the parameter information of channel on the advertisement releasing server, as the uniform resource position mark URL of channel.When an a plurality of channel of advertisement position correspondence, the channel parameter information (URL) of preserving on parameter in the request message (Reference field) and the advertisement releasing server is complementary, can determine the pairing concrete channel of this advertisement position according to matching result.
What one of ordinary skill in the art will appreciate that is, in another one embodiment of the present invention, after advertisement releasing server receives the ad-request message of the advertisement position transmission on the browser media page, can obtain advertising site mark in the ad-request message by modes such as parsings, and entrained parameter information in this ad-request message, this parameter information can specifically indicate this advertisement position from which channel; Advertisement releasing server is determined whether corresponding a plurality of channel of this advertisement position according to the advertising site mark that gets access to, for example can search whether corresponding a plurality of channel of this advertising site mark in the tabulation (as table 1) of preserving according to advertising site mark; If the corresponding a plurality of channels of this advertising site mark, then further channel information (as shown in table 1) according to parameter information in this ad-request message and preservation mates, and the pairing channel of channel information that is complementary with parameter information is the pairing channel of this advertisement position.
Further, in another one embodiment of the present invention, advertisement releasing server determines that the method for the pairing channel of advertisement position comprises the steps:
S200, when the user passes through PC, during the login military column of Sina (http://mil.news.sina.com.cn), advertisement position in Sina website's webpage can send ad-request message to advertisement releasing server, comprises the advertising site mark (002) of the military column of new net in this ad-request message; Further, according to setting, advertisement and identifier is under the advertisement position existence and a plurality of channels of (002), comprises the military column of Sina, Sina's blog column and Sina's amusement column at least.
S201, after advertisement releasing server receives the ad-request message of the advertisement position transmission in Sina website's webpage, from this ad-request message, be resolved to this advertising site mark, and, find advertisement and identifier and be 002 a plurality of channels of advertisement position correspondence according to the corresponding relation tabulation (as shown in table 1) of the advertising site mark of preserving with the channel individual;
S202, owing to send military column in this ad-request message from Sina, this ad-request message just includes the parameter information of the military column of Sina so, as comprising " mil " and " sina " field in the request message, the channel information of preserving on the parameter of ad-request message and the advertisement releasing server is mated (searching) in table 1;
S203, in table 1, mate the back and show, the URL that is complementary with parameter in this ad-request message is " http://mil.news.sina.com.cn ", then advertisement releasing server knows that this advertisement position comes from the military column of Sina, and then advertisement releasing server can be thrown in the military relevant advertisement with Sina to this advertisement position.
In embodiments of the present invention, but the server S erver that is used for customized advertising of the advertisement position website on the browser media page self also can be certain performance element of website director server.Advertisement releasing server can be an individual PC, also can be a large-scale server S erver.
In embodiments of the present invention, the mode of preserving channel information on the advertisement releasing server has a lot, as shown in table 1, advertising site mark, channel number and channel information all are placed in same form or the database, certainly on advertisement releasing server, can also set up at least two databases, the corresponding relation of stores advertisements bit-identify and channel number, another one storage of channel information.When advertisement releasing server was determined a plurality of channel of this advertising site mark correspondence, the direct coupling in the storage of channel database of information according to the parameter information in the ad-request message, got final product like this.
The method of definite media advertisement position that the advertisement releasing server embodiment of the invention provides, when an a plurality of channel of advertisement position correspondence, can determine according to the channel information of preserving on parameter in the ad-request message and the advertisement releasing server this advertisement position is from which channel, and then, make that the input of advertisement is more accurate to the advertising message that this advertisement position input is complementary with it.Adopt said method, when the corresponding a plurality of channel of this advertisement position, not needing is the many covers of this advertisement position configuration codes, has reduced the complexity of configuration, makes the simple in structure of advertisement releasing server, but also has reduced probability of errors, increases work efficiency.
Embodiment two
The embodiment of the invention provides a kind of advertisement releasing server, comprising:
Receiving element 201 is used to receive the ad-request message that the advertisement position on the browser media page sends, and comprises advertising site mark in the described ad-request message;
Determining unit 202, whether the advertisement position that is used for determining described advertising site mark correspondence corresponding a plurality of channel;
In another one embodiment of the present invention, described advertisement releasing server also comprises:
First storage unit 204 is used for the corresponding relation of stores advertisements bit-identify and channel number;
Whether the advertisement position that described determining unit 202 specifically is used for determining described advertising site mark correspondence according to the advertising site mark that receives and described corresponding relation corresponding a plurality of channel.
In another one embodiment of the present invention, during the corresponding virtual channel of described advertising site mark, represent the corresponding a plurality of channels of advertisement position of described advertising site mark correspondence.
In another one embodiment of the present invention, the parameter in the described advertisement position request message comprises the field with reference to Reference, and described channel information comprises the uniform resource position mark URL of channel.
In another one embodiment of the present invention, described advertisement releasing server also comprises:
Second storage unit 205 is used for the URL information in frequency memory road;
Described matching unit 203 specifically is used for resolving the reference Reference field of ad-request message, and the URL information of Reference field in the described ad-request message and described channel is mated; Be the channel of the corresponding advertisement of described advertising site mark with the pairing channel of URL that Reference field in the described ad-request message is complementary.
In another one embodiment of the present invention, receiving element 201 also be used to obtain and the stores advertisements bit-identify the URL information of corresponding channel, set up the corresponding relation of the URL information of described advertising site mark and channel.
In another one embodiment of the present invention, advertisement releasing server also comprises:
The 3rd storage unit is used to store the corresponding relation of described advertising site mark, described channel number and described channel information.
The advertisement releasing server that the embodiment of the invention provides, when an a plurality of channel of advertisement position correspondence, can determine according to the channel information of preserving on parameter in the ad-request message and the advertisement releasing server this advertisement position is from which channel, and then, make that the input of advertisement is more accurate to the advertising message that this advertisement position input is complementary with it.
More than specific embodiments of the invention are described.It will be appreciated that the present invention is not limited to above-mentioned specific implementations, those skilled in the art can make various distortion or modification within the scope of the claims, and this does not influence flesh and blood of the present invention.
Claims (14)
1. the method for a definite advertisement position channel is characterized in that, comprising:
Receive the ad-request message that the advertisement position on the browser media page sends, comprise advertising site mark in the described ad-request message;
Whether the advertisement position of determining described advertising site mark correspondence corresponding a plurality of channel;
If the corresponding a plurality of channels of described advertisement position then mate parameter and pre-stored channel information in the described ad-request message, according to matching result obtain described advertising site mark the channel information of corresponding advertisement position.
2. method according to claim 1 is characterized in that, whether corresponding a plurality of channel comprises the advertisement position of described definite described advertising site mark correspondence:
The corresponding relation of stores advertisements bit-identify and channel number in advance; Whether the advertisement position of determining described advertising site mark correspondence according to the advertising site mark that receives and described corresponding relation corresponding a plurality of channel.
3. method according to claim 2 is characterized in that, during the corresponding virtual channel of described advertising site mark, represents the corresponding a plurality of channels of advertisement position of described advertising site mark correspondence.
4. method according to claim 1 is characterized in that, the parameter in the described advertisement position request message comprises the field with reference to Reference, and described channel information comprises the uniform resource position mark URL of channel.
5. method according to claim 4 is characterized in that, described parameter and pre-stored channel information in the described ad-request message are mated, according to matching result obtain described advertising site mark the channel information of corresponding advertisement position, comprising:
The URL information of storage of channel in advance;
Obtain the Reference field in the described ad-request message, and the URL information of Reference field in the described ad-request message and described channel is mated;
Be the channel of the corresponding advertisement of described advertising site mark with the pairing channel of URL that described Reference field is complementary.
6. according to the arbitrary described method of claim 1 to 5, it is characterized in that, also comprise:
Obtain and the stores advertisements bit-identify the channel information of corresponding channel.
7. method according to claim 6 is characterized in that, also comprises:
Store the corresponding relation of described advertising site mark, described channel number and described channel information.
8. a real-time bid advertisement is thrown in server, it is characterized in that, comprising:
Receiving element is used to receive the ad-request message that the advertisement position on the browser media page sends, and comprises advertising site mark in the described ad-request message;
Determining unit, whether the advertisement position that is used for determining described advertising site mark correspondence corresponding a plurality of channel;
Matching unit is used for when the corresponding a plurality of channel of described advertisement position the parameter in the described ad-request message and the channel number of storage in advance being mated, according to matching result obtain described advertising site mark the channel information of corresponding advertisement position.
9. advertisement releasing server according to claim 8 is characterized in that, also comprises:
First storage unit is used for the corresponding relation of stores advertisements bit-identify and channel number;
Whether the advertisement position that described determining unit specifically is used for determining described advertising site mark correspondence according to the advertising site mark that receives and described corresponding relation corresponding a plurality of channel.
10. advertisement releasing server according to claim 9 is characterized in that, during the corresponding virtual channel of described advertising site mark, represents the corresponding a plurality of channels of advertisement position of described advertising site mark correspondence.
11. advertisement releasing server according to claim 8 is characterized in that, the parameter in the described advertisement position request message comprises the field with reference to Reference, and described channel information comprises the uniform resource position mark URL of channel.
12. advertisement releasing server according to claim 11 is characterized in that, also comprises:
Second storage unit is used for the URL information in frequency memory road;
Described matching unit specifically is used for obtaining the reference Reference field of described ad-request message, and the URL information of Reference field in the described ad-request message and described channel is mated; Be the channel of the corresponding advertisement of described advertising site mark with the pairing channel of URL that described Reference field is complementary.
13. to 12 arbitrary described advertisement releasing servers, it is characterized in that according to Claim 8, also comprise:
Receiving element, also be used to obtain and the stores advertisements bit-identify the channel information of corresponding channel.
14. advertisement releasing server as claimed in claim 13 is characterized in that, also comprises: the 3rd storage unit is used to store the corresponding relation of described advertising site mark, described channel number and described channel information.
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| CN110324699B (en) * | 2019-07-17 | 2022-06-17 | 秒针信息技术有限公司 | Method and device for determining information carrier, electronic equipment and storage medium |
| CN111815376B (en) * | 2020-09-07 | 2021-01-08 | 北京悠易网际科技发展有限公司 | Multi-DSP real-time bidding method and device for internet advertisement |
| CN111815376A (en) * | 2020-09-07 | 2020-10-23 | 北京悠易网际科技发展有限公司 | Multi-DSP real-time bidding method and device for internet advertisement |
| WO2022179267A1 (en) * | 2021-02-27 | 2022-09-01 | 华为技术有限公司 | Advertisement display method, apparatus and system |
| WO2023160145A1 (en) * | 2022-02-23 | 2023-08-31 | 华为技术有限公司 | Advertisement placement method and apparatus |
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Application publication date: 20130731 |