CN103297820A - Advertising information processing method - Google Patents

Advertising information processing method Download PDF

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Publication number
CN103297820A
CN103297820A CN2013102076443A CN201310207644A CN103297820A CN 103297820 A CN103297820 A CN 103297820A CN 2013102076443 A CN2013102076443 A CN 2013102076443A CN 201310207644 A CN201310207644 A CN 201310207644A CN 103297820 A CN103297820 A CN 103297820A
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China
Prior art keywords
content
advertising message
advertising
information processing
advertisement
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Granted
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CN2013102076443A
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Chinese (zh)
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CN103297820B (en
Inventor
胡曰峰
林洋
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LeTV Information Technology Beijing Co Ltd
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LeTV Information Technology Beijing Co Ltd
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Priority to CN201310207644.3A priority Critical patent/CN103297820B/en
Publication of CN103297820A publication Critical patent/CN103297820A/en
Application granted granted Critical
Publication of CN103297820B publication Critical patent/CN103297820B/en
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Abstract

The invention provides an advertising information processing method and belongs to the field of information processing. The advertising information processing method includes: acquiring original advertising information on an advertising server according to an advertising playing command transmitted by a player, processing the original advertising information into standard advertising information, and sending an advertising playing instruction to the player according to the standard advertising information. Compared with the prior art, the advertising information processing method has the advantages that neither processing the original advertising information by the advertising server nor processing the original advertising information by the player is needed, processing the original advertising information into the standard advertising information is only needed before the player is instructed to load and play the advertising content, and accordingly the efficiency in processing advertising information is improved.

Description

A kind of advertisement information processing method
Technical field
The invention belongs to field of information processing, relate in particular to a kind of advertisement information processing method.
Background technology
The webpage player all can carry out intercutting of advertisement before program is play, these advertisements are play required file resource and are generally derived from the video file that partner provides, when program is play beginning, intercut the advertisement video file that partner provides, can realize the broadcast of advertisement.In general, the data format of the video file that partner provides is uncertain, when playing these advertisements, need analyze these files, obtains necessary broadcast information, and then plays.
The mode that above-mentioned advertisement is play needs the broadcast information in the promotional literature that the advertisement provider will need to play to offer advertisement broadcast side, and advertisement broadcast side carries out data analysis and processing to promotional literature, promotional literature is inserted in the video playback program again.For successfully playing advertisement, at first need the advertisement provider that required advertisement broadcast information and corresponding promotional literature is provided, advertisement broadcast side converts promotional literature to be fit to broadcast promotional literature according to these advertisement broadcast information again and then plays, Fang Jun is play in advertisement provider and advertisement need carry out the data processing to promotional literature, therefore cause the repetition of both sides' action, cause the processing of advertising message to have inefficient problem.
Summary of the invention
The present invention is directed to the low problem of advertising message treatment effeciency in the above-mentioned advertisement playing process, a kind of advertisement information processing method is provided, use the treatment effeciency that this method can improve advertising message.
A kind of advertisement information processing method provided by the invention comprises:
According to the advertisement play command that player sends, obtain the primary advertising information on the Advertisement Server;
Be the standard advertising message with described primary advertising information processing;
Send the indication of playing ad content to described player according to described standard advertising message.
In the embodiment of the present application technical scheme, system for the treatment of advertising message, can to Advertisement Server, obtain primary advertising information according to the advertisement play command that player sends, and after obtaining primary advertising information, directly it is treated to the standard advertising message, send the indication of playing ad content to player according to this standard advertising message then.As seen, the present invention is when handling advertising message, namely do not need the advertisement provider that primary advertising information is handled, do not need advertisement broadcast side that this primary advertising information is handled yet, only needing the advertising message treatment system is the standard advertising message with the primary advertising information processing, indicate player to load then and play ad content to get final product, thereby reached the purpose that improves the advertising message treatment effeciency.
Description of drawings
The structural representation of the Advertising Management System that Fig. 1 provides for the embodiment of the invention one;
The schematic flow sheet of the advertisement information processing method that Fig. 2 provides for the embodiment of the invention one;
The schematic flow sheet of the preferred implementation of the advertisement information processing method that Fig. 3 provides for the embodiment of the invention one;
Fig. 4 plays the schematic flow sheet of the indication of ad content for what the embodiment of the invention one provided to the player transmission.
Embodiment
At length set forth to the main realization principle of the embodiment of the present application technical scheme, embodiment and to the beneficial effect that should be able to reach below in conjunction with each accompanying drawing.
Technical scheme provided by the invention, can be applied in the structural representation of Advertising Management System shown in Figure 1, as shown in Figure 1, this advertisement information management system comprises player 101, advertising message treatment system 102 and Advertisement Server 103, wherein, player 101 generally can be installed in terminal, for example player 101 is installed in the personal computer PC, this player 101 can comprise video player and advertisement player, also can only be video player or advertisement player; Advertising message treatment system 102 can be carried out corresponding information processing according to order or the request of player, for example, obtains and handle advertising message according to the advertisement play command that sends according to player; Advertisement Server is mainly used in providing various advertising messages to the advertising message treatment system, and its advertising message that provides can adopt the data designated form to be stored in this locality in advance, calls for the advertising message treatment system.
In the practical application, the data format that the data format of advertising message can adopt ad content to provide system to support, the data format that also can adopt the ad content Play System to support.For example, the data format that the data format of advertising message is supported for the system that player is provided, perhaps, the data format that the Advertisement Server that has for the businessman that ad content is provided is supported.
Embodiment one
This embodiment one provides a kind of advertisement information processing method, and this method can be applied in the treatment system of various advertisements, by use the technical program in this system, can reach the problem that improves the advertising message treatment effeciency.
Particularly, Fig. 2 shows the flow chart of a kind of advertisement information processing method provided by the invention, mainly may further comprise the steps:
Step 201, advertising message treatment system are obtained the primary advertising information on the Advertisement Server according to the advertisement play command that player sends.
In this step, the advertising message treatment system is obtained the primary advertising information on the Advertisement Server, can obtain primary advertising information by the mode that sends solicited message to Advertisement Server, for example, be sent on the corresponding Advertisement Server of this sign by the ad-request information that will comprise the Advertisement Server sign, receive the primary advertising information that Advertisement Server returns then.In the practical application, can adopt corresponding primary advertising information obtain manner according to the applied environment of reality, this programme preferably adopts the mode that sends solicited message.
Primary advertising information described in this step, the relevant information that may comprise an ad content, the relevant information that also may comprise a plurality of ad contents, particularly, the relevant information of corresponding every ad content generally comprises address data memory, data type and the data playback duration of given ad content.Wherein, address data memory can adopt the mode of setting to characterize, and for example, adopts the URL address; Data type is the data memory format for the sign ad content, for example, and the data format of flv, mp4, jpg, swf; The data playback duration is used for the length of the reproduction time of sign ad content.In the practical application, primary advertising information can also be according to the needs of actual application environment, a plurality of parameters relevant with ad content, advertisement broadcast etc. are set, for example, arrange and send the interface message of playing notice, so that the broadcast information of each ad content of Information Statistics that statistical system obtains by this interface is play in advertisement, concrete interface message then can be carried out relative set according to actual application environment, does not do too much herein and gives unnecessary details.
Further, primary advertising information can be the information that adopts the setting data form to characterize, for example, and first data format that employing ad content Play System provides or second data format that adopts ad content to provide system to provide.
Step 202, be the standard advertising message with the primary advertising information processing of obtaining.
In this step, can be the standard advertising message of specific format with the primary advertising information translation, this standard advertising message comprises the address data memory of given ad content equally, data type and data playback duration, just the characteristic manner of data is different with primary advertising information, in addition, when carrying out data transaction, each parameter that primary advertising information can also be comprised is according to characterizing according to the mode of setting order with the standard advertising message, for example, primary advertising information comprises the data type of given ad content, the player sign, address data memory, first plays notification interface, second plays notification interface, data playback duration and ad content are thrown in type, and then the standard advertising message of obtaining behind the translation data form comprises the information according to following specified order ordering:
Ad content is thrown in type → data type → address data memory → player sign → the first and is play notification interface → data playback duration → second broadcast notification interface.
Above specified message sortord is example only, and the mode of the ordering of each information is set in the practical application flexibly.Further, the standard advertising message can also comprise the maximum reattempt times of ad system title, ad content, information such as retry time-out time and follow-up trial increase time first.
The standard advertising message that step 203, basis obtain sends the indication of playing ad content to player.
So far, the flow process of advertisement information processing method finishes.
In the technique scheme provided by the invention, the advertising message treatment system can be according to the advertisement play command of player transmission, obtaining primary advertising information is the standard advertising message with this primary advertising information translation also, then according to this standard advertising message indication player plays ad content, do not need advertisement provider and advertisement broadcast side respectively primary advertising information to be handled, thereby improved the treatment effeciency of advertising message.
Based on technique scheme, the present invention further provides the preferred implementation of advertisement information processing method shown in Figure 3, as shown in Figure 3, the step that advertising message is handled comprises:
Step 301 is obtained the primary advertising information on the Advertisement Server according to the advertisement play command that player sends.
Whether the primary advertising information that step 302, judgement are obtained is non-standard advertising message, if execution in step 303; If not, execution in step 304.
Step 303, the address data memory that comprises according to primary advertising information send the indication of playing ad content to player.
Step 304, be the standard advertising message with the primary advertising information processing of obtaining.
Step 305, the address data memory that comprises according to the standard advertising message send the indication of playing ad content to player.
So far, the flow process of advertisement information processing method finishes.
In the step 305 that flow process shown in Figure 3 comprises, namely the address data memory that comprises according to the standard advertising message sends the indication of playing ad content to player, this programme provides a preferred implementation, particularly, can determine to send to player the mode of the indication of playing ad content according to address data memory, as shown in Figure 4, this comprises to the step that player sends the indication of playing ad content:
Step 401, according to the address data memory that the standard advertising message comprises, determine whether directly to send the indication of playing ad content to player, if, execution in step 402; If not, execution in step 403.
Step 402, the indication of directly playing ad content to the player transmission.
In this step, the indication that sends to player comprises the address data memory that the standard advertising message can comprise, and so, player can load and play ad content according to address data memory.In the practical application, the also address data memory that can comprise according to the standard advertising message, earlier standard advertising message corresponding advertising content is loaded, send the indication of playing ad content to player then, and provide the local ad content that loads to player.
Step 403, the provider who passes through standard advertising message corresponding advertising content send the indication of playing ad content to player.
In this step, the provider by ad content comprises the address data memory that the standard advertising message comprises to the indication that player sends.In the practical application, the provider of ad content also can handle the indication that receives, and is for example first in local carrying advertisement content according to the address data memory that indication comprises, sends the indication of the ad content of playing its loading then to player; Perhaps, the indication that the provider of ad content directly will receive is forwarded to player, carries out the loading of ad content and the operation of broadcast by player.
So far, send the flow process end of the indication of playing ad content to player.
Although illustrate and described the present invention with reference to its preferred embodiment particularly, those skilled in the art will appreciate that the various changes on the form of to make and the details and do not break away from the scope of the present invention described in the appended claims.Abovely describe in detail in conjunction with specific embodiments of the invention, but be not to be limitation of the present invention.Any simple modification that every foundation technical spirit of the present invention is done above embodiment all still belongs to the scope of technical solution of the present invention.

Claims (10)

1. an advertisement information processing method is characterized in that, may further comprise the steps:
According to the advertisement play command that player sends, obtain the primary advertising information on the Advertisement Server;
Be the standard advertising message with described primary advertising information processing;
Send the indication of playing ad content to described player according to described standard advertising message.
2. advertisement information processing method as claimed in claim 1 is characterized in that, obtains the primary advertising information on the Advertisement Server, comprising:
The ad-request information that will comprise the Advertisement Server sign is sent to the corresponding Advertisement Server of described sign, and receives the primary advertising information that described Advertisement Server sends.
3. advertisement information processing method as claimed in claim 1 or 2 is characterized in that, before described primary advertising information processing is the standard advertising message, judges that described primary advertising information is non-standard advertising message.
4. advertisement information processing method as claimed in claim 1 or 2 is characterized in that, described primary advertising information comprises: the address data memory of given ad content, data type and data playback duration.
5. advertisement information processing method as claimed in claim 4 is characterized in that, is the standard advertising message with described primary advertising information processing, comprising:
With the standard advertising message that described primary advertising information translation is specific format, described standard advertising message comprises address data memory, data type and the data playback duration of described given ad content.
6. advertisement information processing method as claimed in claim 5 is characterized in that, described standard advertising message comprises that also ad system title, maximum reattempt times, retry time-out time, follow-up trial first increase the time.
7. advertisement information processing method as claimed in claim 5 is characterized in that, sends the indication of playing ad content according to described standard advertising message to described player, comprising:
Address data memory according to described standard advertising message comprises loads described standard advertising message corresponding advertising content, and sends the indication of playing described ad content to described player; Or
Address data memory according to described standard advertising message comprises sends the indication that loads and play described ad content to described player, and this indication comprises the address data memory that described standard advertising message comprises.
8. advertisement information processing method as claimed in claim 5 is characterized in that, sends the indication of playing ad content according to described standard advertising message to described player, comprising:
The address data memory that comprises according to described standard advertising message, provider by described standard advertising message corresponding advertising content, send the indication of playing described ad content to described player, this indication comprises the address data memory that described standard advertising message comprises.
9. advertisement information processing method as claimed in claim 1 is characterized in that, the information of described primary advertising information for adopting the setting data form to characterize.
10. advertisement information processing method as claimed in claim 9 is characterized in that, described setting data form is first data format, and described first data format is that the ad content Play System provides; Or
Described setting data form is second data format, and described second data format is that ad content provides system to provide.
CN201310207644.3A 2012-12-30 2013-05-30 A kind of advertisement information processing method Expired - Fee Related CN103297820B (en)

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CN201210585290.1 2012-12-30
CN201210585290 2012-12-30
CN2012105852901 2012-12-30
CN201310207644.3A CN103297820B (en) 2012-12-30 2013-05-30 A kind of advertisement information processing method

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CN108347630A (en) * 2017-01-24 2018-07-31 深圳市优朋普乐传媒发展有限公司 A kind of advertisement broadcast method, device and terminal device

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Publication number Priority date Publication date Assignee Title
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CN108347630A (en) * 2017-01-24 2018-07-31 深圳市优朋普乐传媒发展有限公司 A kind of advertisement broadcast method, device and terminal device

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