CN103377215A - Information promotion method and system - Google Patents
Information promotion method and system Download PDFInfo
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- CN103377215A CN103377215A CN2012101211104A CN201210121110A CN103377215A CN 103377215 A CN103377215 A CN 103377215A CN 2012101211104 A CN2012101211104 A CN 2012101211104A CN 201210121110 A CN201210121110 A CN 201210121110A CN 103377215 A CN103377215 A CN 103377215A
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Abstract
The invention discloses an information promotion method and system. The information promotion method comprises the steps of S1, receiving industry information and promotion information and matching the industry information with corresponding promotion information; S2, receiving query key words; S3, outputting the industry information matched with the query key words and promotion information matched with the industry information. The industry information and the promotion information are matched, so that the promotion information is shown for users while the users access the industry information. Therefore, technological relevancy of the promotion information and the industry information is large, the click rate of the promotion information accessed by the users is remarkably improved, and network resources are further saved.
Description
Technical field
The present invention relates to network communication field, relate in particular to a kind of information popularization method and system that improve ad conversion rates.
Background technology
Growing along with network technology, by network carry out information search, make friends contact, working entertainment etc., become an indispensable ring in people's daily life.Also just because of the huge quantity of information that network technology is brought and Information Communication speed, carry out product information issue (advertisement) by network and also become one of effective means of now product distribution.
At present, as the modal mode of a kind of advertiser web site, flag (banner) advertisement is advertisement manufacturer according to the advertising message of showing with picture or Flash form of its brand that will promote, product or Activities Design, can play from visual effect the effect of brand promotion.
As everyone knows, when advertising message is issued, need to take certain Internet resources, affect certain webpage loading velocity, yet, because of above-mentioned advertising, the content of pages correlativity that its content and user browse a little less than, so its clicking rate and conversion ratio are also lower, wasted Internet resources.
Summary of the invention
The object of the present invention is to provide a kind of information popularization method that improves Information rate and conversion ratio.
Correspondingly, the present invention also aims to provide a kind of information popularization system that uses said method.
For achieving the above object, a kind of information popularization method provided by the invention, it comprises the steps:
S1, receive trade information and promotion message, and trade information and corresponding promotion message are complementary;
S2, reception searching keyword;
The trade information that S3, output and described searching keyword are complementary and the promotion message that is complementary with described trade information.
As a further improvement on the present invention, described S1 step specifically comprises:
Obtain described trade information by the network crawl, described trade information comprises product information, application message and the document information of manufacturer in the industry;
Obtain promotion message, described promotion message comprises product category, product type and product keyword;
Described trade information and described promotion message are mated according to similarity.
As a further improvement on the present invention, described S1 step also comprises: according to product information, application message and the document information of manufacturer in the industry, be classified to the trade information database according to technology dimension and application dimension.
As a further improvement on the present invention, after the step of described " described trade information and described promotion message are mated according to similarity ", also comprise: according to described similarity and access temperature, trade information and the promotion message that has mated carried out tag align sort.
As a further improvement on the present invention, described promotion message is the CTA advertising message, and described CTA advertising message comprises: name of product and/or product Chinese concise and to the point and/or product English concise and to the point and/or manufacturer's sign and/or button click.
Correspondingly, a kind of information popularization provided by the invention system, it comprises:
The information matches unit, be used for to receive trade information and promotion message, and trade information and corresponding promotion message are complementary;
The keyword receiving element, be used for to receive searching keyword;
Information output unit, be used for the trade information that output and described searching keyword be complementary and the promotion message that is complementary with described trade information.
As a further improvement on the present invention, described information matches unit specifically is used for:
Obtain described trade information by the network crawl, described trade information comprises product information, application message and the document information of manufacturer in the industry;
Obtain promotion message, described promotion message comprises product category, product type and product keyword;
Described trade information and described promotion message are mated according to similarity.
As a further improvement on the present invention, this system also is used for: according to product information, application message and the document information of manufacturer in the industry, be classified to the trade information database according to technology dimension and application dimension.
As a further improvement on the present invention, described information matches unit also is used for: according to described similarity and access temperature, trade information and the promotion message that has mated carried out tag align sort.
As a further improvement on the present invention, described promotion message is the CTA advertising message, and described CTA advertising message comprises: name of product and/or product Chinese concise and to the point and/or product English concise and to the point and/or manufacturer's sign and/or button click.
Compared with prior art, the present invention is by mating promotion message and trade information, when the user accesses described trade information, described promotion message is showed the user, because of the technology degree of correlation of promotion message and trade information larger, thereby significantly improve so that the user accesses the clicking rate of described promotion message, and then saved Internet resources.
Description of drawings
Fig. 1 is the basic flow sheet of information popularization method in the specific embodiment of the invention;
Fig. 2 is the concrete steps process flow diagram of step S1 in the specific embodiment of the invention;
Fig. 3 is CTA advertisement pattern synoptic diagram in the specific embodiment of the invention;
Shown in Fig. 4 is that the result that the user inquires about in the specific embodiment of the invention exports the page;
Fig. 5 is the principle of work synoptic diagram of information popularization system in the specific embodiment of the invention.
Embodiment
Describe the present invention below with reference to embodiment shown in the drawings.But these embodiments do not limit the present invention, and the conversion on the structure that those of ordinary skill in the art makes according to these embodiments, method or the function all is included in protection scope of the present invention.
Please refer to the drawing 1 is information popularization method one embodiment of the present invention to Fig. 4.Wherein, as shown in Figure 1, in the present embodiment, this information popularization method comprises the steps:
S1, receive trade information and promotion message, and trade information and corresponding promotion message are complementary; In this step, trade information is the product information about industry all big enterprises that is stored in the database, and promotion message is the various information about its product that the client need to promote by the website, in order to guarantee the technology degree of correlation of promotion message and trade information, just need to realize by the mode of technology coupling.
Join shown in Figure 2ly, preferably, in the present embodiment, the S1 step specifically comprises:
S11, obtain described trade information by network crawl, described trade information comprises product information, application message and the document information of manufacturer in the industry; In this step, preferably, also comprise: according to product information, application message and the document information of manufacturer in the industry, be classified to the trade information database according to technology dimension and application dimension, thereby, search engine is when search, can according to affiliated technology dimension or the application dimension of keyword, accurately search, because by this classification, so that the search engine required time of search reduces, further reduce the network bandwidth.
S12, obtain promotion message, described promotion message comprises product category, product type and product keyword; Above-mentioned promotion message provides by the client.
S13, described trade information and described promotion message are mated according to similarity.Wherein, according to the product type of manufacturer, the classification of product and the keyword in the product description, carry out the maximum similarity coupling of off-line with the data of our data center, after this step, also need according to described similarity and access temperature trade information and the promotion message that has mated to be carried out tag align sort.Wherein, similarity is the degree that is associated of every profession and trade information and promotion message in the Query Result; And the access temperature is the accessed number of times of every profession and trade information, and it can be known by technology well known to those of ordinary skill in the art.
S2, reception searching keyword; The product keyword that the user need to search by the input of the frame retrieval on the website (such as.MAX232), thereby system receives this keyword, and searches in data center based on this keyword.
The trade information that S3, output and described searching keyword are complementary and the promotion message that is complementary with described trade information.
It is worth mentioning that, in order to guarantee the Popularizing of A of the information that the client need promote, in the present embodiment, with promotion message be arranged in all trade informations before, namely be positioned at the top of whole the results list, thereby the user sees this promotion message very intuitively.
Join shown in Figure 3, in the present invention preferably in the embodiment, website operator with above-mentioned promotion message with CTA(contextual text ads) form of advertisement shows.CTA(contextual text ads) is the formations such as the name of product (or model) be concerned about by the user, technology contents, manufacturer's mark, the interested button click of user.Ad elements also can comprise the content icon (PDF, video, shopping cart etc.) of imagery, and preferably, technology contents (the one section word that contains key word) comprises that product Chinese is concise and to the point and/or product is English concise and to the point; Button click can comprise sample application button (but free application chip print) and/or tool button (study and Software tool) and/or on-line purchase button (user can directly click this button and order this series products).Take the product MAX232 of TI company as example, its CTA advertisement of producing as shown in Figure 3.
Shown in please refer to the drawing 4, preferably, in present embodiment, for highlighting the CTA advertisement 101 of client's product, described CTA advertisement 101 is arranged in (being the top of the results list) before the described trade information 102.Certainly in other embodiments, also this type of CTA advertisement can be presented at the sidepiece (being the both sides of the results list) of full page, reach equally the effect that highlights.
Next, shown in please refer to the drawing 5, in the specific embodiment of the invention, the information popularization method that described information popularization system applies is above-mentioned, it comprises:
Information matches unit 10, be used for to receive trade information and promotion message, and trade information and corresponding promotion message are complementary; In this element, trade information is the product information about industry all big enterprises that is stored in the database, and promotion message is the various information about its product that the client need to promote by the website, in order to guarantee the technology degree of correlation of promotion message and trade information, just need to realize by the mode of technology coupling.
Preferably, in the present embodiment, information matches unit 10 particularly:
Be used for obtaining described trade information by the network crawl, described trade information comprises product information, application message and the document information of manufacturer in the industry; Preferably, this element also is used for: according to product information, application message and the document information of manufacturer in the industry, be classified to the trade information database according to technology dimension and application dimension, thereby search engine can be according to affiliated technology dimension or the application dimension of keyword when search, accurately search, because by this classification, so that the search engine required time of search reduces, further reduce the network bandwidth.
Be used for obtaining promotion message, described promotion message comprises product category, product type and product keyword; Above-mentioned promotion message provides by the client.
Be used for described trade information and described promotion message are mated according to similarity.Wherein, according to the product type of manufacturer, the classification of product and the keyword in the product description, carry out the maximum similarity coupling of off-line with the data of our data center.
After this, this unit also is used for according to described similarity and access temperature trade information and the promotion message that has mated being carried out tag align sort.Wherein, similarity is the degree that is associated of every profession and trade information and promotion message in the Query Result; And the access temperature is the accessed number of times of every profession and trade information, and it can be known by technology well known to those of ordinary skill in the art.
Information output unit 30, be used for the trade information that output and described searching keyword be complementary and the promotion message that is complementary with described trade information.
It is worth mentioning that, in order to guarantee the Popularizing of A of the information that the client need promote, in the present embodiment, with promotion message be arranged in all trade informations before, namely be positioned at the top of whole the results list, thereby the user sees this promotion message very intuitively.
In the present invention preferably in the embodiment, website operator with above-mentioned promotion message with CTA(contextual text ads) form of advertisement shows.CTA(contextual text ads) is the formations such as the name of product (or model) be concerned about by the user, technology contents, manufacturer's mark, the interested button click of user.Ad elements also can comprise the content icon (PDF, video, shopping cart etc.) of imagery, and preferably, technology contents (the one section word that contains key word) comprises that product Chinese is concise and to the point and/or product is English concise and to the point; Button click can comprise sample application button (but free application chip print) and/or tool button (study and Software tool) and/or on-line purchase button (user can directly click this button and order this series products).Take the product MAX232 of TI company as example, its CTA advertisement of producing as shown in Figure 3.
In sum, compared with prior art, the present invention is by mating promotion message and trade information, when the user accesses described trade information, described promotion message is showed the user, because the technology degree of correlation of promotion message and trade information is larger, thereby so that the user accesses the clicking rate of described promotion message significantly improves, and then saved Internet resources.
Be to be understood that, although this instructions is described according to embodiment, but be not that each embodiment only comprises an independently technical scheme, this narrating mode of instructions only is for clarity sake, those skilled in the art should make instructions as a whole, technical scheme in each embodiment also can through appropriate combination, form other embodiments that it will be appreciated by those skilled in the art that.
For the convenience of describing, be divided into various unit with function when describing above device and describe respectively.Certainly, when implementing the application, can in same or a plurality of softwares and/or hardware, realize the function of each unit.
As seen through the above description of the embodiments, those skilled in the art can be well understood to the application and can realize by the mode that software adds essential general hardware platform.Based on such understanding, the part that the application's technical scheme contributes to prior art in essence in other words can embody with the form of software product, this computer software product can be stored in the storage medium, such as ROM/RAM, magnetic disc, CD etc., comprise that some instructions are with so that a computer equipment (can be personal computer, server, the perhaps network equipment etc.) carry out the described method of some part of each embodiment of the application or embodiment.
Device embodiments described above only is schematic, wherein said unit as the separating component explanation can or can not be physically to separate also, the parts that show as the unit can be or can not be physical locations also, namely can be positioned at a place, perhaps also can be distributed on a plurality of network element.Can select according to the actual needs wherein some or all of module to realize the purpose of present embodiment scheme.Those of ordinary skills namely can understand and implement in the situation of not paying creative work.
The application can be used in numerous general or special purpose computingasystem environment or the configuration.For example: personal computer, server computer, handheld device or portable set, plate equipment, multicomputer system, the system based on microprocessor, set top box, programmable consumer-elcetronics devices, network PC, small-size computer, mainframe computer, comprise distributed computing environment of above any system or equipment etc.
The application can describe in the general context of the computer executable instructions of being carried out by computing machine, for example program module.Usually, program module comprises the routine carrying out particular task or realize particular abstract data type, program, object, assembly, data structure etc.Also can in distributed computing environment, put into practice the application, in these distributed computing environment, be executed the task by the teleprocessing equipment that is connected by communication network.In distributed computing environment, program module can be arranged in the local and remote computer-readable storage medium that comprises memory device.
Be to be understood that, although this instructions is described according to embodiment, but be not that each embodiment only comprises an independently technical scheme, this narrating mode of instructions only is for clarity sake, those skilled in the art should make instructions as a whole, technical scheme in each embodiment also can through appropriate combination, form other embodiments that it will be appreciated by those skilled in the art that.
Above listed a series of detailed description only is specifying for feasibility embodiment of the present invention; they are not to limit protection scope of the present invention, allly do not break away from equivalent embodiment or the change that skill spirit of the present invention does and all should be included within protection scope of the present invention.
Claims (10)
1. an information popularization method is characterized in that the method comprises the steps:
S1, receive trade information and promotion message, and trade information and corresponding promotion message are complementary;
S2, reception searching keyword;
The trade information that S3, output and described searching keyword are complementary and the promotion message that is complementary with described trade information.
2. method according to claim 1, it is characterized in that: described S1 step specifically comprises:
Obtain described trade information by the network crawl, described trade information comprises product information, application message and the document information of manufacturer in the industry;
Obtain promotion message, described promotion message comprises product category, product type and product keyword;
Described trade information and described promotion message are mated according to similarity.
3. method according to claim 2 is characterized in that, described S1 step also comprises:
According to product information, application message and the document information of manufacturer in the industry, be classified to the trade information database according to technology dimension and application dimension.
4. method according to claim 2 is characterized in that, after the step of described " described trade information and described promotion message are mated according to similarity ", also comprises:
According to described similarity and access temperature, trade information and the promotion message that has mated carried out tag align sort.
5. method according to claim 1, it is characterized in that, described promotion message is the CTA advertising message, and described CTA advertising message comprises: name of product and/or product Chinese concise and to the point and/or product English concise and to the point and/or manufacturer's sign and/or button click.
6. an information popularization system is characterized in that, this system comprises:
The information matches unit, be used for to receive trade information and promotion message, and trade information and corresponding promotion message are complementary;
The keyword receiving element, be used for to receive searching keyword;
Information output unit, be used for the trade information that output and described searching keyword be complementary and the promotion message that is complementary with described trade information.
7. system according to claim 6, it is characterized in that: described information matches unit specifically is used for:
Obtain described trade information by the network crawl, described trade information comprises product information, application message and the document information of manufacturer in the industry;
Obtain promotion message, described promotion message comprises product category, product type and product keyword;
Described trade information and described promotion message are mated according to similarity.
8. system according to claim 7 is characterized in that, this system also is used for:
According to product information, application message and the document information of manufacturer in the industry, be classified to the trade information database according to technology dimension and application dimension.
9. system according to claim 7 is characterized in that, described information matches unit also is used for:
According to described similarity and access temperature, trade information and the promotion message that has mated carried out tag align sort.
10. system according to claim 6, it is characterized in that, described promotion message is the CTA advertising message, and described CTA advertising message comprises: name of product and/or product Chinese concise and to the point and/or product English concise and to the point and/or manufacturer's sign and/or button click.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2012101211104A CN103377215A (en) | 2012-04-24 | 2012-04-24 | Information promotion method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2012101211104A CN103377215A (en) | 2012-04-24 | 2012-04-24 | Information promotion method and system |
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| CN103377215A true CN103377215A (en) | 2013-10-30 |
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| CN2012101211104A Pending CN103377215A (en) | 2012-04-24 | 2012-04-24 | Information promotion method and system |
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| CN107784008A (en) * | 2016-08-29 | 2018-03-09 | 百度在线网络技术（北京）有限公司 | Method and apparatus for pushed information |
| CN112766737A (en) * | 2021-01-21 | 2021-05-07 | 北京搜狗科技发展有限公司 | Method for determining risk of advertisement delivery material and related device |
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Owner name: SUZHOU BIGE NETWORK TECHNOLOGY CO., LTD. Free format text: FORMER OWNER: SUZHOU YINJIAO INFORMATION TECHNOLOGY CO., LTD. Effective date: 20150401 |
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Application publication date: 20131030 |