CN103402177A - Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof - Google Patents
Information pushing system of WiFi (wireless fidelity) terminal and implementation method thereof Download PDFInfo
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- CN103402177A CN103402177A CN2013103329798A CN201310332979A CN103402177A CN 103402177 A CN103402177 A CN 103402177A CN 2013103329798 A CN2013103329798 A CN 2013103329798A CN 201310332979 A CN201310332979 A CN 201310332979A CN 103402177 A CN103402177 A CN 103402177A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Abstract
The invention discloses an information pushing system of a WiFi (wireless fidelity) terminal and an implementation method thereof. The system comprises a WiFi signal collector, a WiFi signal processing module, a WiFi indoor positioning module, a customer activity analyzing and data mining module, a user personality file database, an advertisement information storage database, an advertisement putting and matching engine and a WiFi logging portal module. The system is suitable for all terminals with the WiFi function, such as mobile phones, PADs (personal access device) and PCs (personal computer), and different software platforms, such as Andriod, wP, iOS, Windows, MAC OS and Linux, the WiFi terminals do not need any software modification and updating, and the applicable range is wide. The possible hobby of a consumer is judged through data analysis and mining, and the real-time and on-site precise marketing is realized for target users, so on one hand, the experience of the user consuming in business places is improved, and on the other hand, the commercial value of sellers and factories is improved.
Description
Technical field
The invention discloses a kind of WiFi end message supplying system and its implementation, relate to the WiFi radio network technique.
Background technology
Under line, the businessman of retailing industry, producer need to understand the behavior of user in the commercial location the inside clearly, for example in the history of shop the inside, patronize data, track route and to the interest-degree of zones of different commodity, utilize data analysis and excavate and infer may liking of consumer, in conjunction with the current present position of user, and the information such as current time, the targeted customer is realized the precision marketing of real-time on-site, improve on the one hand the user and experience the user of commercial location consumption, help on the other hand businessman and producer's promoting commercial value.in the internet electronic business field, the customization interface that generates based on user behavior analysis and data mining and commodity represent and are extensively used, the cookie that access generates according to user browser, user ID etc. are identified, collect user's accessed web page, the time of staying, the content of paying close attention to, the user is in consumer record of e-commerce website etc., the user is carried out depth data analysis and data mining, infer possible hobby and the demand of user, when the user accesses e-commerce website again, return to most probable to the user and meet webpage representation and the information pushing of its demand and hobby.
Along with constantly popularizing of the mobile device with the WiFi function, under line, commercial location is disposed the WiFi focus in a large number, by the even free WiFi service on net of charge is provided, attracts the resident consumption of user; It is substantially all the debarkation authentication mode that adopts based on WISPr agreement (or similar) that present WiFi logs in, WISPr is the protocol specification that is proposed by WIFI-Alliance, roam to meet the user demand of using the WLAN service different radio Intemet service provider, comprise access way, authentication mode and safety recommendation.
The user uses the terminal equipment debarkation authentication WiFi network of supporting the WiFi function, can make in two ways: browser mode or SmartClient mode.It is as follows that the WISPr that above-mentioned dual mode debarkation authentication WiFi network is followed logs in flow process:
1. the user attempts connecting any network address (for example http://www.baidu.com) at browser (perhaps SmartClient), and network returns to HTTP REDIRECT packet, and the inside comprises WiFi network login page URL;
2. browser (perhaps SmartClient) is opened from the WiFi login page of the HTTP REDIRECT packet the inside of Network Capture;
3. the user carries out some definite operations (for example input user name, password, perhaps confirm service treaty etc.) in WiFi login page the inside, completes landfall process, and the user brings into use WiFi network insertion mobile Internet.
Lack a kind of WiFi of taking full advantage of network login process in prior art, in conjunction with user's position, temporal information, and behavior analysis and data mining under user's line, to the system of its real time propelling movement accurate advertisement information.
Summary of the invention
Technical problem to be solved by this invention is: commercial location under the line of WiFi any wireless network services (shopping center, department store, chain store etc.) provides a kind of to using the WiFi terminal to carry out the system of precision marketing by the user of WiFi wireless network access mobile Internet.
The present invention is for solving the problems of the technologies described above by the following technical solutions: a kind of WiFi end message supplying system, comprise: the WiFi signal picker, the WiFi signal processing module, WiFi indoor positioning module, customer behavior analysis and data-mining module, user individual archive database, advertising message stored data base, advertisement putting matching engine, WiFi log in the door module; Wherein:
Described WiFi signal picker gathers the WiFi signal that user WiFi terminal is sent, and the WiFi signal is formed data packet transmission to the WiFi signal processing module;
The packet that described WiFi signal processing module will receive from the WiFi signal picker, store and sort out processing, is sent to respectively WiFi indoor positioning module and customer behavior analysis and data-mining module;
Described WiFi indoor positioning module receives the packet that the WiFi signal processing module sends, then in conjunction with WiFi indoor positioning technique computes, carries the user's of WiFi terminal real time position;
Described customer behavior analysis and data-mining module receive the data that send from the WiFi signal processing module, industry situation in conjunction with commercial location distributes and the commodity distributed intelligence, carry out depth data analysis and data mining, infer user's request and hobby, set up user's personalized archives, and related data is sent to the user individual archive database;
Described user individual archive database is used MAC Address that the user carries the WiFi terminal as identification id, stores this user's relevant information and data, marks and manages in the mode of label, and the data of storing are sent to the advertisement putting matching engine;
Described advertising message stored data base is stored the advertising message of manufacturer, the advertising message of storing is classified and is managed in the mode of label, and the advertisement of storing is sent to the advertisement putting matching engine;
Described advertisement putting matching engine is an algorithm engine, user's current location, temporal information according to the user's request of user individual archive database output and hobby, the output of WiFi indoor positioning module, advertising message in the advertising message stored data base is calculated and mated, return to most probable according to the matching degree size and meet the advertising message of user interest;
Described WiFi logs in the door module and comprises WiFi access AP/ router and WiFi portal server, realizes logging in handling process based on the WiFi of WISPr protocol specification, the advertising message of advertisement putting matching engine output is embedded the login page of user WiFi terminal.
Further, describedly in conjunction with WiFi indoor positioning technique computes, carry the user's of WiFi terminal real time position, its concrete handling process is as follows:
It is synchronous in time that step 1. is set all WiFi signal pickers, indicate in the packet that each WiFi signal picker reports to capture same WiFi terminal identical at the timestamp that synchronization sends signal;
Step 2. is carried out uniqueness ID numbering for each WiFi signal picker, this numbering respectively with the MAC Address of WiFi signal picker self and WiFi signal picker in the unique coupling of the deployed position of commercial location;
The WiFi signal that each WiFi signal picker of step 3. will collect is dealt into the WiFi signal processing module by data packet format, and each packet comprises: WiFi terminal MAC Address, acknowledge(ment) signal intensity RSSI, the timestamp while receiving signal, mac frame type information;
Step 4.WiFi signal processing module will be sorted out processing from the packet that different signal pickers are received: will be organized into a data tuple from identical MAC Address, packet identical time stamp of the WiFi terminal unlike signal collector, same;
Step 5.WiFi indoor positioning module is brought into concrete WiFi location algorithm with the data tuple that described step 4 produces, and calculates under concrete timestamp, the real-time physical positional information of the WiFi terminal of concrete MAC Address.
Further, the Establishing process of described user individual archive database is specific as follows:
Step 1. is a plurality of WiFi signal pickers of inner administration in place, guarantee the user in place during arbitrary region, and the signal that the WiFi terminal is sent can both be captured by one or more WiFi signal pickers;
When the user that step 2. is carried the WiFi terminal enters place, the WiFi terminal signaling information that the WiFi signal picker will capture sends to the WiFi signal processing module and processes, further deliver to WiFi indoor positioning module and position calculating, know the real-time physical positional information of user at commercial location;
Step 3. is obtained the user at the course of action in place and in time of staying of zones of different from WiFi signal processing module and WiFi indoor positioning module, distribute and merchandise news in conjunction with the industry situation in this zone, carry out depth analysis and data mining, infer that most probable meets the commodity of this user's good and demand;
Step 4. is used the MAC Address of user WiFi terminal and is set up the user individual archives as uniqueness sign ID, archives comprise the user individual hobby derived by data analysis and data mining and demand and other subscriber-related information therewith, and the storing subscriber information data are to the user individual archive database.
The concrete methods of realizing corresponding with described a kind of WiFi end message supplying system, its step is as follows:
The user that step 1. is carried the WiFi terminal enters place, the WiFi collector that is deployed in place captures the signal that user WiFi terminal is sent, after processing by the WiFi signal processing module, further sending related data calculates and locates to WiFi indoor positioning module, real time record user is flowed and stopped in place track;
When step 2. brought into use the WiFi terminal to connect WiFi network in place as the user, WiFi AP/ router asked to redirect to the WiFi portal server with user's HTTP;
Step 3.WiFi portal server is sent to the advertisement matching engine with the MAC Address of this user terminal, and the acquisition request most probable is fit to the advertising message of this MAC Address user's request and hobby;
Step 4. advertisement matching engine is obtained the personalized archives of the identification user take this MAC Address as uniqueness to the application of user individual archive database take MAC Address as parameter; The advertisement matching engine is obtained the current location of this terminal to the application of WiFi indoor positioning module take MAC Address as parameter; The advertisement matching engine is brought into the factors such as user's personalized archives, user's current location, current time in the advertising message stored data base and carries out matching degree calculating, is fit to the advertising message of this MAC Address respective user demand and hobby according to the large minispread output of matching degree most probable;
Step 5. advertisement matching engine will put in order and give the WiFi portal server according to the matching degree size by the advertising message that coupling calculates;
Step 6.WiFi portal server is according to logging in end message judgement terminal type and the screen size that carries the request the inside, to embed login page from the advertising message that the advertisement matching engine is obtained, generate and be fit to the content format that current terminal screen shows, reply to the WiFi terminal of sending the WiFi connection request;
WiFi terminal screen in step 7. user hand shows that WiFi logs in the advertising message that is included in the login page the inside that the door module is sent back to.
The present invention adopts above technical scheme compared with prior art, has following technique effect: utilize data analysis and excavate and infer may liking of consumer, the targeted customer is realized the precision marketing of real-time on-site, improve on the one hand the user and experience the user of commercial location consumption, help on the other hand businessman and producer's promoting commercial value.
Description of drawings
Fig. 1 is WiFi end message supplying system module composition diagram of the present invention.
Fig. 2 is the indoor positioning part composition diagram of WiFi end message supplying system of the present invention.
Fig. 3 is that the WiFi of WiFi end message supplying system of the present invention logs in door module composition diagram.
Fig. 4 is that WiFi end message supplying system of the present invention pushes the flow chart of personalized recommendation content to the WiFi terminal.
Embodiment
The invention discloses a kind of online lower commercial location (such as shopping center, department store, chain store etc.) by in WiFi login page the inside, embedding personalized content recommendation, the WiFi terminal use who logs in the WiFi network is realized the method and system of precision marketing.Online lower commercial location is disposed a plurality of WiFi signal pickers, control it and be operated in monitoring (monitor) pattern, enter the user, flow and while stopping online lower commercial location the inside, the WiFi signal that the WiFi terminal that continuous collecting user carries is sent, and by means of WiFi Analysis of Indoor Location Technologies user, descend online the mobile alignment of commercial location and in different industry situations, distribute and time of staying in merchandising zone, further analyze and behavior and the hobby of digging user; The MAC Address of the intelligent terminal that the user of using carries is as unique identification id, set up for each client and patronize record and personalized archives, archive content comprises the MAC Address as the uniqueness identification id, associated user patronize record, adopt the user's that the data mining technology means derive hobby and demand; Build the advertising message stored data base of businessman, producer, the inside storage is ready for sending advertisement, reward voucher, the information of discount to the WiFi terminal use, every information is all stamped the label of relevance, such as geographical position label, type of merchandize label, commodity, is fit to crowd's label etc.; Design and implementation WiFi indoor positioning module, obtain the WiFi signal message that captures the WiFi terminal from the WiFi signal acquisition module, adopt the position at the WiFi signal real-time consumer positioning of indoor positioning technology current place in commercial location; Design and implementation advertisement putting matching engine, can be according to user's uniqueness ID (MAC Address) of input, obtain the personalized archive information of this MAC Address respective user from the user individual archive database, again from the WiFi indoor locating system obtain this user current in market residing positional information, and current temporal information, bring the advertisement putting matching system into the advertising message of advertising message database the inside storage is carried out matching degree calculating, just obtain most probable according to matching degree and be fit to this user's advertisement, reward voucher, information of discount input list; When the user uses the WiFi terminal to log in door and log in the WiFi network that is deployed in commercial location inside by WiFi, the most probable that embedding is obtained from the advertisement matching engine on return to user's WiFi login page meets the customized information of user's request and hobby, realizes the precision marketing to the WiFi terminal use.The method and system that the online lower commercial location that the present invention announces pushes customized information to the WiFi terminal need not terminal and make any programming and modification on hardware and software, be applicable to all mobile phone terminals with the WiFi function (android platform, the WP platform, iOS platform etc.), with PC terminal (linux, windows, mac os etc.).
Below in conjunction with accompanying drawing, technical scheme of the present invention is described in further detail:
A kind of its module composition diagram of WiFi end message supplying system disclosed by the invention as shown in Figure 1, realize that based on WiFi terminal and the login page that logs in the WiFi wireless network method and system of precision marketing comprises: the WiFi signal picker, the WiFi signal processing module, WiFi indoor positioning module, customer behavior analysis and data-mining module, user individual archive database, advertising message stored data base, advertisement putting matching engine, WiFi log in the door module; Wherein:
1.WiFi signal picker, be operated in monitoring (monitor) pattern and (common AP can be carried out Software adapting, perhaps software is integrated in above common AP), catch from air interface the WiFi signal that the WiFi terminal is sent, the packet of relevant information composition specific format in the WiFi signal that collects is sent it back the WiFi signal processing module by network (wired or wireless) be further processed;
2.WiFi signal processing module, accept to include from the WiFi signal picker packet that collects the WiFi end message, store and further process, for example will be from different WiFi signal pickers but the packet that characterizes same MAC Address WiFi terminal is sorted out processing, be organized into the form (tuple) that WiFi indoor positioning module needs, give WiFi indoor positioning module and position calculating and process;
3.WiFi indoor positioning module, accept to comprise the Location Request of location Calculation desired data format content from the WiFi signal processing module,, by WiFi indoor positioning technology (such as distance triangle location, received signals fingerprint etc.), calculate and carry the real time position of user in commercial location of WiFi terminal;
4. customer behavior analysis and data-mining module, obtain user's flowing and the dwell data (positional information of user WiFi terminal of different commerce area in commercial location from WiFi signal processing module and WiFi indoor positioning module, time of staying etc.), carry out depth data analysis and data mining, infer user's possible demand and may like, and set up user's personalized archives, further can be in conjunction with the other system data of commercial location inside, CRM for example, POS, member card etc., make user's personalized archives more comprehensive, analysis to user's possibility demand and hobby is more accurate,
5. user individual archive database, the MAC Address of carrying the WiFi terminal take the user is the uniqueness identification id, store this user's history and patronize information, flowing and the dwell data of different commerce area of commercial location, and other information that can collect (for example social network information of user's consumption history, user's comment and suggestion, user etc.), and, to user's possibility demand and the inferential information of hobby, with label or other mode, mark and manage;
6. advertising message stored data base, storage businessman and producer need to give advertisement, reward voucher and the information of discount of user's propelling movement of coming commercial location the inside under line, these information also can be classified and manage by stamping various label (for example type, be fit to crowd etc.);
7. advertisement putting matching engine, this is an algorithm engine, according to information such as user's current location of the user's request of customer behavior analysis and data-mining module output and hobby, the output of WiFi indoor positioning module and current time, calculate and mate in advertising message stored data base the inside, according to the matching degree size, returning to advertisement, reward voucher, the information of discount list that most probable meets user's current time, current location demand and hobby;
8.WiFi log in the door module, comprise WiFi access AP/ router, WiFi portal server etc., realization logs in handling process based on the WiFi of WISPr protocol specification (or similar techniques), when user's WiFi terminal uses client or browser to log in the WiFi network by the WiFiAP/ router solicitation, type (the PC of judgement user WiFi terminal, PAD, mobile phone), the most probable that dynamically generates the login page that is fit to user WiFi terminal screen and embed the output of advertisement putting matching engine meets user's current time, the advertisement of current location demand and hobby, reward voucher, the personalized login page of discounting list information, the precision marketing of commercial location is descended in realization online to the user, improve user's experience, promote the commercial value of commercial location under line.
Fig. 2 is after the WiFi terminal signaling that uses the WiFi signal picker to capture is processed, and adopts the indoor positioning algorithm to calculate and locate the composition diagram of required module, and concrete WiFi terminal indoor positioning handling process is as follows.
1. at first make all WiFi signal pickers that are deployed in commercial location strict synchronous in time, guarantee that packet the inside that each WiFi signal picker reports indicates to capture same WiFi terminal identical at the timestamp that synchronization sends signal;
2. carry out uniqueness ID numbering for each the WiFi signal picker that is deployed in commercial location, and make the unique coupling of MAC Address of this numbering and WiFi signal picker self, make this numbering and WiFi signal picker in the unique coupling of the deployed position of commercial location;
3. each WiFi signal picker signal that sends from the WiFi terminal that will capture is dealt into the WiFi signal processing module according to " WiFi signals collecting data packet format ", each packet comprises: WiFi terminal MAC Address, acknowledge(ment) signal intensity RSSI, timestamp while receiving signal, the information such as mac frame type;
4.WiFi signal processing module will be sorted out processing from the packet that different signal pickers are received: from the unlike signal collector, collect the identical MAC Address of same WiFi terminal, the packet of identical time stamp is organized into a data tuple, comprise: the WiFi Termination ID+＜(WiFi signal picker numbering a, signal strength signal intensity RSSI), (WiFi signal picker numbering b, signal strength signal intensity RSSI), ..., (WiFi signal picker numbering x, signal strength signal intensity RSSI)＞, do not report this MAC Address WiFi terminal to stab the WiFi signal picker of moment signal strength signal intensity not in tuple at this moment, be considered as the WiFi signal of not receiving that this WiFi terminal is sent,
5.WiFi the indoor positioning module is obtained above-mentioned steps from the WiFi signal processing module data tuple is brought into concrete WiFi location algorithm (such as received signals fingerprint, apart from triangle etc.), obtains under certain timestamp, the real-time physical positional information of certain MAC Address WiFi terminal in commercial location.
Fig. 3 is that the WiFi of WiFi end message supplying system of the present invention logs in door module composition diagram.Uses the MAC Address of WiFi terminal to be uniqueness ID, generate the user individual archives, and it is as follows to build the flow process of personalized archive database:
1. under line, commercial location, at a plurality of WiFi signal pickers of indoor deployment, is guaranteed the user in market during arbitrary region, and the signal that the WiFi terminal is sent can both be captured by one or more WiFi signal pickers;
2. the user who carries the WiFi terminal enters under line commercial location and inside moves and while staying, the WiFi terminal signaling information that the WiFi signal picker will capture sends to the WiFi signal processing module and processes, further deliver to WiFi indoor positioning module and position calculating, know the real-time physical positional information of user at commercial location;
3. customer behavior analysis and data-mining module, obtain the user from WiFi signal processing module and WiFi indoor positioning module and descend online the course of action of commercial location and the information such as the time of staying of different commerce area, the type of commercial location zones of different commodity under joint line, the information such as class, the CRM of commercial location under all right joint line, POS, member card system obtains the user profile of carrying this WiFi terminal more, carry out depth analysis and data mining, infer that most probable meets this user's hobby and demand, and other user-dependent information therewith, the information that connects AP when for example analysis user WiFi terminal is used mobile Internet, SSID for example, can judge this user often uses the network of which operator,
4. user's MAC Address of carrying the WiFi terminal is set up the user individual archives as uniqueness sign ID, the inside comprises the user individual hobby derived by data analysis and data mining in prior process and demand and other subscriber-related information therewith, stores user individual archive database the inside into.
When Fig. 4 uses the WiFi terminal to descend online commercial location to log in the WiFi network for the user, WiFi logs in gate system by the WiF login page, push most probable to the user and meet the promotional content of customization of the demand of its current location, current time, realize the schematic flow sheet of precision marketing.
1. the user who carries the WiFi terminal enters commercial location under line, the WiFi collector that is deployed in the commercial location the inside captures the signal that user WiFi terminal is sent, after processing by the WiFi signal processing module, further send to WiFi indoor positioning module and calculate and locate, real time record user is flowed and stopped in commercial location track;
2. when the user brought into use the WiFi terminal to connect the WiFi network of commercial location the inside, the WiFiAP/ router redirected (redirect) to the WiFi portal server with user's HTTP request;
3.WiFi portal server is given the advertisement matching engine with this MAC Address, the acquisition request most probable is fit to advertisement, reward voucher, the information of discount of this MAC Address user's request and hobby;
4. advertisement matching engine is obtained the personalized archives of the identification user take this MAC Address as uniqueness to the application of user individual archive database take MAC Address as parameter; The advertisement matching engine is obtained the current location of this terminal to the application of WiFi indoor positioning module take MAC Address as parameter; The advertisement matching engine is brought into the factors such as user's personalized archives, user's current location, current time in the advertising message stored data base and carries out matching degree calculating, is fit to advertisement, reward voucher, the information of discount list of this MAC Address respective user demand and hobby according to the large minispread output of matching degree most probable;
5. advertisement matching engine will put in order and give the WiFi portal server according to the matching degree size by advertisement, reward voucher, the information of discount list that coupling calculates;
6.WiFi portal server is according to logging in end message (the user agent that for example carries inside browser and client side HTTP request) judgement terminal type and the screen size that carries the request the inside, to embed login page from advertisement, reward voucher, information of discount list that the advertisement matching engine is obtained, generate and be fit to the content format that current terminal screen shows, reply to the WiFi terminal of sending the WiFi connection request;
7. the WiFi terminal screen in user's hand shows that WiFi logs in " precision marketing " information that is embedded in the login page the inside that comprises that the door module sends back to, and the user can carry out ensuing operation according to the actual needs of oneself.
The method that the present invention discloses is applicable to all terminals with the WiFi function (mobile phone, PAD, PC etc.), operate in different software platform (Andriod, WP, iOS, Windows, MAC OS, Linux etc.), need not the WiFi terminal and do any hardware, Software adapting and upgrading, applied widely.In addition to the implementation, the present invention can also have other execution modes, and all employings are equal to the technical scheme of replacement or equivalent transformation formation, within all dropping on the protection range of requirement of the present invention.
Claims (4)
1. WiFi end message supplying system, it is characterized in that, comprise: the WiFi signal picker, the WiFi signal processing module, WiFi indoor positioning module, customer behavior analysis and data-mining module, user individual archive database, advertising message stored data base, advertisement putting matching engine, WiFi log in the door module; Wherein:
Described WiFi signal picker gathers the WiFi signal that user WiFi terminal is sent, and the WiFi signal is formed data packet transmission to the WiFi signal processing module;
The packet that described WiFi signal processing module will receive from the WiFi signal picker, store and sort out processing, is sent to respectively WiFi indoor positioning module and customer behavior analysis and data-mining module;
Described WiFi indoor positioning module receives the packet that the WiFi signal processing module sends, then in conjunction with WiFi indoor positioning technique computes, carries the user's of WiFi terminal real time position, and real-time position information is returned to the WiFi signal processing module;
Described customer behavior analysis and data-mining module receive the data that send from the WiFi signal processing module, carry out depth data analysis and data mining in conjunction with the distributed intelligence of correspondence position commercial location industry situation, infer user's request and hobby, set up user's personalized archives, and related data is sent to the user individual archive database;
Described user individual archive database is used MAC Address that the user carries the WiFi terminal as identification id, stores this user's relevant information and data, marks and manages in the mode of label, and the data of storing are sent to the advertisement putting matching engine;
The advertising message of described advertising message stored data base storage manufacturer, classify and manage in the mode of label the advertising message of storing, and provides interface to inquire about to the advertisement putting matching engine and mate calculating;
Described advertisement putting matching engine is algorithm engine, user's current location, temporal information according to the user's request of user individual archive database output and hobby, the output of WiFi indoor positioning module, advertising message in the advertising message stored data base is calculated and mated, return to most probable according to the matching degree size and meet the advertising message of user interest;
Described WiFi logs in the door module and comprises WiFi access AP/ router and WiFi portal server, realization logs in handling process based on the WiFi of WISPr protocol specification, the advertising message of advertisement putting matching engine output is embedded into the login page of user WiFi terminal.
2. a kind of WiFi end message supplying system as claimed in claim 1, is characterized in that, describedly in conjunction with WiFi indoor positioning technique computes, carries the user's of WiFi terminal real time position, and its concrete handling process is as follows:
It is synchronous in time that step 1. is set all WiFi signal pickers, indicate in the packet that each WiFi signal picker reports to capture same WiFi terminal identical at the timestamp that synchronization sends signal;
Step 2. is carried out uniqueness ID numbering for each WiFi signal picker, this numbering respectively with the MAC Address of WiFi signal picker self and WiFi signal picker in the unique coupling of the deployed position of commercial location;
The WiFi signal that each WiFi signal picker of step 3. will collect is dealt into the WiFi signal processing module by data packet format, and each packet comprises: WiFi terminal MAC Address, acknowledge(ment) signal intensity RSSI, the timestamp while receiving signal, mac frame type information;
Step 4.WiFi signal processing module will be sorted out processing from the packet that different signal pickers are received: will be organized into a data tuple from identical MAC Address, packet identical time stamp of the WiFi terminal unlike signal collector, same; Step 5.WiFi indoor positioning module is brought into concrete WiFi location algorithm with the data tuple that described step 4 produces, and calculates under concrete timestamp, the real-time physical positional information of the WiFi terminal of concrete MAC Address.
3. a kind of WiFi end message supplying system as claimed in claim 1, is characterized in that, the Establishing process of described user individual archive database is specific as follows:
Step 1. is a plurality of WiFi signal pickers of inner administration in place, guarantee the user in place during arbitrary region, and the signal that the WiFi terminal is sent can both be captured by one or more WiFi signal pickers;
When the user that step 2. is carried the WiFi terminal enters place, the WiFi terminal signaling information that the WiFi signal picker will capture sends to the WiFi signal processing module and processes, further deliver to WiFi indoor positioning module and position calculating, know the real-time physical positional information of user at commercial location;
Step 3. is obtained the user at the course of action in place and in time of staying of zones of different from WiFi signal processing module and WiFi indoor positioning module, distribute and merchandise news in conjunction with the industry situation in this zone, carry out depth analysis and data mining, infer that most probable meets the commodity of this user's hobby and demand;
Step 4. is used the MAC Address of user WiFi terminal and is set up the user individual archives as uniqueness sign ID, archives comprise the user individual hobby derived by data analysis and data mining and demand and other subscriber-related information therewith, and the storing subscriber information data are to the user individual archive database.
4. the concrete methods of realizing of corresponding a kind of WiFi end message supplying system as claimed in claim 1, is characterized in that, concrete steps are as follows:
The user that step 1. is carried the WiFi terminal enters place, the WiFi collector that is deployed in place captures the signal that user WiFi terminal is sent, after processing by the WiFi signal processing module, further sending related data calculates and locates to WiFi indoor positioning module, real time record user is flowed and stopped in place track;
When step 2. brought into use the WiFi terminal to connect WiFi network in place as the user, WiFi AP/ router asked to redirect to the WiFi portal server with user's HTTP;
Step 3.WiFi portal server is sent to the advertisement matching engine with the MAC Address of this user terminal, and the acquisition request most probable is fit to the advertising message of this MAC Address user's request and hobby;
Step 4. advertisement matching engine is obtained the personalized archives of the identification user take this MAC Address as uniqueness to the application of user individual archive database take MAC Address as parameter; The advertisement matching engine is obtained the current location of this terminal to the application of WiFi indoor positioning module take MAC Address as parameter; The advertisement matching engine is brought into the factors such as user's personalized archives, user's current location, current time in the advertising message stored data base and carries out matching degree calculating, is fit to the advertising message of this MAC Address respective user demand and hobby according to the large minispread output of matching degree most probable;
Step 5. advertisement matching engine will put in order and give the WiFi portal server according to the matching degree size by the advertising message that coupling calculates;
Step 6.WiFi portal server is according to logging in end message judgement terminal type and the screen size that carries the request the inside, to embed login page from the advertising message that the advertisement matching engine is obtained, generate and be fit to the content format that current terminal screen shows, reply to the WiFi terminal of sending the WiFi connection request;
WiFi terminal screen in step 7. user hand shows that WiFi logs in the advertising message that is included in the login page the inside that the door module is sent back to.
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| CN201310332979.8A CN103402177B (en) | 2013-08-02 | 2013-08-02 | A kind of WiFi terminal information transmission system and its implementation |
| PCT/CN2013/001543 WO2015013847A1 (en) | 2013-08-02 | 2013-12-11 | Information pushing system of wifi terminal and implementation method therefor |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201310332979.8A CN103402177B (en) | 2013-08-02 | 2013-08-02 | A kind of WiFi terminal information transmission system and its implementation |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN103402177A true CN103402177A (en) | 2013-11-20 |
| CN103402177B CN103402177B (en) | 2016-02-17 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201310332979.8A Active CN103402177B (en) | 2013-08-02 | 2013-08-02 | A kind of WiFi terminal information transmission system and its implementation |
Country Status (2)
| Country | Link |
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| CN (1) | CN103402177B (en) |
| WO (1) | WO2015013847A1 (en) |
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| CN110536324B (en) * | 2019-09-05 | 2022-08-12 | 山东一瓦信息技术有限公司 | WiFi signal data acquisition and processing method and system |
| CN110839205A (en) * | 2019-11-08 | 2020-02-25 | 腾讯科技（深圳）有限公司 | WiFi-based resource recommendation method and device |
| CN110827090A (en) * | 2019-11-12 | 2020-02-21 | 深圳易为控股有限公司 | Handheld terminal for market research on mobile phone brand |
| CN110827090B (en) * | 2019-11-12 | 2023-08-11 | 深圳易为控股有限公司 | Hand-held terminal for market research of mobile phone brands |
| CN111741516A (en) * | 2020-07-16 | 2020-10-02 | Oppo广东移动通信有限公司 | Hotspot access processing method and device, electronic equipment and storage medium |
| CN113094579A (en) * | 2021-03-23 | 2021-07-09 | 深圳市星砺达科技有限公司 | Personalized electronic bulletin pushing method, device, equipment and medium based on position |
Also Published As
| Publication number | Publication date |
|---|---|
| CN103402177B (en) | 2016-02-17 |
| WO2015013847A1 (en) | 2015-02-05 |
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