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VeröffentlichungsnummerCN103501464 A
PublikationstypAnmeldung
AnmeldenummerCN 201310439115
Veröffentlichungsdatum8. Jan. 2014
Eingetragen24. Sept. 2013
Prioritätsdatum24. Sept. 2013
Veröffentlichungsnummer201310439115.6, CN 103501464 A, CN 103501464A, CN 201310439115, CN-A-103501464, CN103501464 A, CN103501464A, CN201310439115, CN201310439115.6
Erfinder杨大维, 宋创业
Antragsteller深圳市同洲电子股份有限公司
Zitat exportierenBiBTeX, EndNote, RefMan
Externe Links:  SIPO, Espacenet
Method, terminal, server and system for pushing advertisement
CN 103501464 A
Zusammenfassung
The embodiment of the invention discloses a method, terminal, server and system for pushing an advertisement. The method for pushing the advertisement includes the steps that focus information of a target focus on a video display picture clicked by a user is obtained; the focus information is sent to the advertisement managing server; preset advertisement information corresponding to the focus information and pushed by the advertisement managing server is obtained; the preset advertisement information is displayed. With the method, terminal, server and system for pushing the advertisement, the functions of automatically identifying a commodity clicked by a user on a video display face and correspondingly pushing the advertisement information can be achieved, relevance of advertisement content and a current video program is improved, and interactive experience of the user is enhanced.
Ansprüche(15)  übersetzt aus folgender Sprache: Chinesisch
1.一种推送广告的方法,其特征在于,所述方法包括: 获取用户点击视频显示画面上目标焦点的焦点信息; 发送所述焦点信息到广告管理服务器; 获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; 显示所述预设广告信息。 1. A push advertising methods, characterized in that, said method comprising: obtaining a user click on the video display screen target focus focus information; transmitting the focus information to the advertisement management server; acquiring the advertisement management server push and focus information corresponding to the preset advertisement information; display the preset advertisement information.
2.如权利要求1所述的方法,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 2. The method of claim 1, wherein the focus information includes identification information of the video, the video currently displayed screen and progress information display position information of the target focal point of the video screen.
3.如权利要求1所述的方法,其特征在于,所述预设广告信息包括所述目标焦点归属的商品轮廓区域对应的商品的广告链接和/或购买链接。 The method according to claim, wherein said advertisement information includes commodity preset contour of said target area corresponding to the focus of the home link advertising goods and / or purchase link.
4.一种推送广告的方法,其特征在于,所述方法包括: 获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; 根据所述焦点信息获取对应的预设广告信息; 将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 A push advertising methods, characterized in that, said method comprising: obtaining a user terminal to transmit digital television clicking on the video display screen of the target focus focus information; obtaining advertisement information corresponding to the preset information based on the focal point; pushing the preset advertisement information to said digital television terminal, so that the digital TV terminal displays the preset advertisement information.
5.如权利要求4所述的方法,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 5. The method according to claim 4, wherein the focus information includes identification information of the video, the video currently displayed screen and progress information display position information of the target focal point of the video screen.
6.如权利要求4所述的方法,其特征在于,所述根据所述焦点信息获取对应的预设广告信息包括: 在广告数据库中,根据所述焦点信息查询所述目标焦点归属的商品轮廓区域; 在广告数据库中,根据所述商品轮廓区域查询所述商品轮廓区域对应的预设广告信肩、O 6. The method according to claim 4, wherein said advertisement information obtaining corresponding preset according to the focus information comprises: in the ad database query based on the focus information of the target focus home goods contour region; in the ad database query based on the contour area of the commodity goods contour advertisement information corresponding to an area preset shoulder, O
7.如权利要求6所述的方法,其特征在于,所述预设广告信息包括所述商品轮廓区域对应的商品的广告链接和/或购买链接。 7. The method according to claim 6, characterized in that said preset advertising information includes advertising link corresponding to the region of the contour commodity goods and / or purchase link.
8.—种推送广告的数字电视播放终端,其特征在于,所述数字电视播放终端包括: 焦点信息获取模块,用于获取用户点击视频显示画面上目标焦点的焦点信息; 焦点信息发送模块,用于发送所述焦点信息到广告管理服务器; 预设广告信息获取模块,用于获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; 预设广告信息显示模块,用于显示所述预设广告信息。 Digital television terminal 8.- species push advertising, characterized in that said digital television terminal comprising: focus information obtaining module, for acquiring the user clicks on the video display screen target focus focus information; focus information sending module, with the focal point for transmitting information to the advertisement management server; preset advertisement information acquisition module for acquiring the advertisement management server push and focus information corresponding to the preset advertisement information; preset advertisement information display module for displaying the preset advertising information.
9.如权利要求8所述的数字电视播放终端,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 9. A digital television terminal according to claim 8, characterized in that the focus information includes identification information of the video, the video currently displayed screen and progress information display position information of the target focal point of the video screen.
10.如权利要求8所述的数字电视播放终端,其特征在于,所述预设广告信息包括所述目标焦点归属的商品轮廓区域对应的商品的广告链接和/或购买链接。 10. A digital television terminal according to claim 8, wherein said advertisement information includes commodity preset contour of said target area corresponding to the focus of the home link advertising goods and / or purchase link.
11.一种推送广告的广告管理服务器,其特征在于,所述广告管理服务器包括: 焦点信息接收模块,用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; 预设广告信息查询模块,用于根据所述焦点信息获取对应的预设广告信息; 预设广告信息推送模块,用于将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 A push ad management server, wherein the advertisement management server comprising: focus information receiving module, for acquiring a digital television terminal to transmit user clicks on the video display screen target focus focus information; Preset advertisement information query module, for acquiring the focus information according to the advertisement information corresponding to the preset; preset advertisement information push module, for the push information to the preset advertisement digital TV terminal, such that the digital TV terminal displays the preset advertising information.
12.如权利要求11所述的广告管理服务器,其特征在于,所述焦点信息包括视频标识信息、视频当前显示画面的进度信息以及所述目标焦点在视频显示画面中的位置信息。 12. The advertisement management server of claim 11, wherein the focus information includes identification information of the video, the video currently displayed screen and progress information display position information of the target focal point of the video screen.
13.如权利要求11所述的广告管理服务器,其特征在于,所述预设广告信息查询模块包括: 商品轮廓区域查询单元,用于在广告数据库中,根据所述焦点信息查询所述目标焦点归属的商品轮廓区域; 预设广告信息查询单元,用于在广告数据库中,根据所述商品轮廓区域查询所述商品轮廓区域对应的预设广告信息。 13. The advertisement management server of claim 11, wherein said predetermined advertising information inquiry module comprises: Goods contour region query unit for advertising database, query the information in accordance with the focus target focus Product contour region belongs; preset advertisement information query unit for advertisement database, the query corresponding to the commodity contour regions advertisement information based on the commodity preset contour region.
14.如权利要求13所述的广告管理服务器,其特征在于,所述预设广告信息包括所述商品轮廓区域对应的商品的广告链接和/或购买链接。 14. The advertisement management server of claim 13, wherein said advertising information includes advertising link preset the region corresponding to the contour of goods of goods and / or purchase link.
15.—种推送广告的系统,其特征在于,所述系统包括如权利要求8-10中任一项所述的数字电视播放终端和如权利要求11-14中任一项所述的广告管理服务器,其中: 所述数字电视播放终端用于获取用户点击视频显示画面上目标焦点的焦点信息;发送所述焦点信息到广告管理服务器;获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息;显示所述预设广告信息; 所述广告管理服务器用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息;根据所述焦点信息获取对应的预设广告信息;将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 15.- kinds of push advertising system, wherein the system comprises any of claims 8-10 as advertising management according to any one of 11-14 digital television terminal according to claim one and server, wherein: the digital television terminal for acquiring the user clicks on the video display screen target focus focus information; transmitting the focus information to the advertisement management server; acquiring the advertisement management server push and focus information corresponding to the Preset advertising information; displaying the default ad information; the advertising management server is used to obtain user digital television broadcast a video display terminal to send a click on the screen target focus focus information; obtain the corresponding default ad based on the focus information information; the preset advertisement information pushed to the digital television terminal, so that the digital TV terminal displays the preset advertisement information.
Beschreibung  übersetzt aus folgender Sprache: Chinesisch

一种推送广告的方法、终端、服务器以及系统 One kind of push advertising methods, terminal, server, and system

技术领域 FIELD

[0001] 本发明涉及数字电视领域和计算机技术领域,尤其涉及一种推送广告的方法、终端、服务器以及系统。 [0001] The present invention relates to the technical field of digital television and computers, and more particularly to a push advertising methods, terminals, servers, and systems.

背景技术 BACKGROUND

[0002] 随着互联网的普及,越来越多的用户开始在网络上点播视频节目。 [0002] With the popularity of the Internet, more and more users begin to demand video programming on the network. 与此同时,越来越多的用户以网络购物作为一个消费方式,因此,若把网络购物与网络视频节目相结合,将具有良好的发展前景。 At the same time, more and more users to online shopping as a way of consumption, and therefore, if the online shopping and online video programs combined will have good prospects for development.

[0003]目前,在网络视频节目中推送商品广告的方式主要是在视频节目中插播广告或者在视频节目暂停期间推送广告,这种方法不能识别当前视频节目中存在的商品,广告内容和当前视频节目关联性低,用户互动体验不高。 [0003] Currently, the push of commercial advertising in online video program mainly through advertising spots in the video program or during video program pause push advertising, this method does not recognize the existence of the current video program merchandise, advertising content and the current video Program Association is low, not high user interactive experience.

发明内容 SUMMARY

[0004] 本发明实施例所要解决的技术问题在于,提供一种推送广告的方法、终端、服务器以及系统,实现自动识别用户在视频显示面上点击的商品并对应推送广告信息的功能,提高广告内容和当前视频节目的关联性,使用户能够获取到想要的广告信息。 [0004] The technical problem to be solved by embodiments of the invention is to provide a push advertising methods, terminal, server, and system, automatically identify the user clicked on the video display surface and merchandise advertisement information corresponding to the push function, improve advertising content and current relevance of the video program that allows users to obtain the desired information to the advertiser.

[0005] 为了解决上述技术问题,本发明实施例提供了一种推送广告的方法,包括: [0005] In order to solve the above problems, the present invention provides a method of Example push advertising, comprising:

[0006] 获取用户点击视频显示画面上目标焦点的焦点信息; [0006] to obtain a user clicks on a video display screen target focus focus information;

[0007] 发送所述焦点信息到广告管理服务器; [0007] transmitting the information to focus advertising management server;

[0008] 获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; [0008] to obtain the advertising management server push the focus preset information corresponding advertising information;

[0009] 显示所述预设广告信息。 [0009] show the preset advertising information.

[0010] 相应的,本发明实施例还提供了另一种推送广告的方法,所述方法包括: [0010] Accordingly, the present embodiment of the invention further provides another push advertising, the method comprising:

[0011] 获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; [0011] to obtain digital TV terminal sends the user clicks on a video display screen target focus focus information;

[0012] 根据所述焦点信息获取对应的预设广告信息; [0012] to obtain the corresponding information in accordance with the focus preset advertising information;

[0013] 将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0013] Push the preset advertisement information to said digital television terminal, so that the digital TV terminal displays the preset advertisement information.

[0014] 相应地,本发明实施例还提供了一种推送广告的数字电视播放终端,包括: [0014] Accordingly, embodiments of the present invention further provides a push advertising digital television terminal, comprising:

[0015] 焦点信息获取模块,用于获取用户点击视频显示画面上目标焦点的焦点信息; [0015] focus information acquisition module for acquiring a user clicks on a video display screen target focus focus information;

[0016] 焦点信息发送模块,用于发送所述焦点信息到广告管理服务器; [0016] Focus information sending module for transmitting the information to the focus advertising management server;

[0017] 预设广告信息获取模块,用于获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息; [0017] preset advertisement information acquisition module for acquiring the advertisement management server and push the focus information corresponding to the preset advertisement information;

[0018] 预设广告信息显示模块,用于显示所述预设广告信息。 [0018] preset advertisement information display module for displaying the preset advertisement information.

[0019] 相应地,本发明实施例还提供了一种推送广告的广告管理服务器,包括: [0019] Accordingly, embodiments of the present invention further provides a push ad management server, comprising:

[0020] 焦点信息接收模块,用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息; [0020] focus information receiving module for acquiring digital TV terminal sends the user clicks on a video display screen target focus focus information;

[0021] 预设广告信息查询模块,用于根据所述焦点信息获取对应的预设广告信息;[0022] 预设广告信息推送模块,用于将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0021] preset advertisement information query module, for acquiring the advertisement information corresponding to the preset information based on the focal point; [0022] preset advertisement information push module, for the preset advertisement information pushed to the digital television Play terminal, so that the digital TV terminal displays the preset advertising information.

[0023] 相应地,本发明实施例还提供了一种推送广告的系统,包括数字电视播放终端和广告管理服务器,其中: [0023] Accordingly, embodiments of the present invention further provides a push advertising system, comprising a digital television terminal and the advertisement management server, wherein:

[0024] 所述数字电视播放终端用于获取用户点击视频显示画面上目标焦点的焦点信息;发送所述焦点信息到广告管理服务器;获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息;显示所述预设广告信息; [0024] The digital TV terminal is used to obtain a user clicks on a video display screen target focus focus information; transmitting the information to focus advertising management server; acquiring the advertising management server push with the corresponding pre-focus information based advertising information; displaying the default ad information;

[0025] 所述广告管理服务器用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息;根据所述焦点信息获取对应的预设广告信息;将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0025] The user advertising management server is used to get a digital TV terminal sends Click on the video display screen target focus focus information; obtain the corresponding information in accordance with the focus preset advertising information; information push the default ad to the digital TV terminal, so that the digital TV terminal displays the preset advertising information.

[0026] 实施本发明实施例,具有如下有益效果:本发明实施例通过获取用户点击视频显示面的操作,实现自动识别用户在视频显示面上点击的商品并推送对应广告信息的功能,提高广告内容和当前视频节目的关联性,使用户能够获取到想要的广告信息。 [0026] Example embodiments of the present invention has the following beneficial effects: embodiment of the invention by obtaining a user clicks on a video display surface of the operation, automatically identify the user clicks on the video display surface and push merchandise advertisement information corresponding to the function, improve advertising content and current relevance of the video program that allows users to obtain the desired information to the advertiser.

附图说明 Brief Description

[0027] 为了更清楚地说明本发明实施例或现有技术中的技术方案,下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍,显而易见地,下面描述中的附图仅仅是本发明的一些实施例,对于本领域普通技术人员来讲,在不付出创造性劳动的前提下,还可以根据这些附图获得其他的附图。 [0027] In order to more clearly illustrate the prior art embodiment or aspect of the practice of this invention, will be implemented as the following embodiments or drawings described in the prior art need to use brief Apparently, in the following description The drawings are only some embodiments of the present invention, those of ordinary skill in terms of creative work without paying the premise, you can also obtain other drawings based on these drawings.

[0028] 图1是本发明实施例提供的一种推送广告的方法的流程示意图; [0028] FIG. 1 is a flowchart of a method of push advertising example provides a schematic view of the embodiment of the present invention;

[0029] 图2是本发明实施例提供的另一种推送广告的方法的流程示意图; [0029] FIG. 2 is a flowchart of another example of push advertising method embodiment of the present invention to provide a schematic diagram;

[0030] 图3是本发明实施例提供的一种推送广告的数字电视播放终端的结构示意图; [0030] FIG. 3 is a block diagram representation is provided a push advertising digital TV terminals embodiment of the present invention;

[0031] 图4是本发明实施例提供的一种推送广告的广告管理服务器的结构示意图; [0031] FIG. 4 is a schematic structural view of a push ad management server according to an embodiment of the present invention;

[0032]图5是本发明实施例提供的一种预设广告信息查询模块的结构示意图; [0032] FIG. 5 is a structure for a preset advertisement information query module schematic diagram of the embodiment of the present invention is provided;

[0033] 图6是本发明实施例提供的一种推送广告的系统的结构示意图。 [0033] FIG. 6 is a block diagram representation is provided a push advertising system embodiment of the present invention.

具体实施方式 DETAILED DESCRIPTION

[0034] 下面将结合本发明实施例中的附图,对本发明实施例中的技术方案进行清楚、完整地描述,显然,所描述的实施例仅仅是本发明一部分实施例,而不是全部的实施例。 [0034] Hereinafter, the present invention in conjunction with the accompanying drawings which illustrate, were clearly the technical solution of the embodiment of the present invention, fully described, obviously, the described embodiments are merely part of embodiments of the present invention, but not all embodiments cases. 基于本发明中的实施例,本领域普通技术人员在没有作出创造性劳动前提下所获得的所有其他实施例,都属于本发明保护的范围。 Based on the embodiments of the present invention, those of ordinary skill in all other embodiments not made without creative efforts obtained, are within the scope of protection of the present invention.

[0035] 本发明实施例中提供的数字电视播放终端包括电脑、智能手机、PAD、智能数字电视以及笔记本电脑等,能够实现点播视频节目的功能;另外,本发明实施例中提供的广告管理服务器包括至少一个广告数据库。 [0035] The present invention is a digital television terminal cases include computers, smart phones, PAD, intelligent digital TV and notebook computers, video on demand function can be achieved; in addition, advertising management server example provided in the present invention comprising at least one advertisement database.

[0036] 图1是本发明实施例中一种推送广告的方法的流程示意图。 [0036] Figure 1 is a schematic flow diagram of one embodiment of a method of push advertising embodiment of the present invention. 如图所示本实施例中的一种推送广告的方法的流程可以包括: Flow of the method of an embodiment of the present embodiment shown in FIG push advertising may include:

[0037] SI 10,获取用户点击视频显示画面上目标焦点的焦点信息。 [0037] SI 10, to obtain a user clicks on a video display screen target focus focus information.

[0038] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面。 [0038] The video display means, in the digital television terminal video player display screen. 具体的,用户在视频播放器上观看点播的视频节目时,用户可以尝试点击显示画面中感兴趣的物品,数字电视播放终端将会获取用户点击视频显示画面上目标焦点的焦点信息。 Specifically, the user on the video player while watching a video-on-demand programming, the user can try to click on the screen to display items of interest, digital TV terminal will get users to click on a video display screen target focus focus information. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video display screen mode items, can be many, such as: Click with the mouse cursor computer video display screen in the player objects; smart phone with a finger tap video player display screen items. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein the articles in this embodiment can be used as advertising of goods, such as a watch appeared in a video program, the watch can be used as advertising goods.

[0039] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0039] Alternatively, the target focal point of the focus information includes video identification information, video information, and the progress of the currently displayed screen displays the target focus position information in the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Among them, the video identification information includes the name of the video program, version, and format; video information screen shows the progress of the current video program includes the current value of the progress of time; the focus target position information in the video display screen including objectives focus on the video display screen coordinate values.

[0040] S120,发送所述焦点信息到广告管理服务器。 [0040] S120, the focus information is transmitted to the advertisement management server.

[0041] 具体的,数字电视播放终端将焦点信息以数据形式发送到广告管理服务器。 [0041] Specifically, the digital television terminal will focus information to the management server to the data in the form of advertising. 可选的,通过互联网,数字电视播放终端可以将焦点信息以数据形式发送到后台的广告管理服务器,上述广告管理服务器可属于云端服务器。 Alternatively, through the Internet, digital television terminal can send data in the form of focus information to the background of the ad management server, the above ad management server can belong cloud server.

[0042] S130,获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息。 [0042] S130, acquires the advertisement management server push and focus information corresponding to the preset advertisement information.

[0043] 具体的,数字电视播放终端获取广告管理系统以数据形式推送回的焦点信息对应的预设广告信息。 [0043] Specifically, the digital television terminal management system in order to obtain data in the form of advertising to push back the focus preset information corresponding advertising information.

[0044] 需要指出的是,广告管理服务器在推送与所述焦点信息对应的预设广告信息之前,需要根据焦点信息获取对应的预设广告信息,包括:在广告数据库中,根据焦点信息查询目标焦点归属的商品轮廓区域;根据商品轮廓区域查询商品轮廓区域对应的预设广告信息。 [0044] It should be noted that the advertising management server before pushing the focus information corresponding to the preset advertisement information, need to obtain advertisement information according to the preset corresponding focus information, comprising: an advertisement database, the query object based on focus information Goods contour area focus attribution; according to the outline of the regional commodity trade inquiries contour area advertising information corresponding preset. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein the advertisement database, stored video program information and the commodity goods corresponding advertising information, advertising information includes advertising links and / or buying links merchandise. 可选的具体实现方式,在广告数据库中,首先广告管理服务器根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着广告管理服务器根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后广告管理服务器根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域,所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域;广告管理服务器根据商品轮廓区域即可获取对应的商品,随即调出该商品对应的广告信息并推送回数字电视播放终端。 Alternative specific implementation, the advertisement database, the advertisement management server according to the first focus information in the video identification information, i.e., the name of the video program, and a format version, find the user's current demand video programming; then the management server according to the focus of advertising information currently displayed in the video screen to determine the progress of the information that exists on the current screen video program commodities; and ad management server screen displays the location information in the video information based on focus target focus, ie, the target focus coordinate values displayed on the video screen Find commodity focus target contour area belongs, namely the commodity contour area outline screen video display area surrounded by images of goods; advertising management server can obtain the corresponding contour by product area, then call out to the commodity corresponding ad Information and push back the digital TV terminal.

[0045] S140,显示所述预设广告信息。 [0045] S140, the preset display advertisement information.

[0046] 具体的,数字电视播放终端显示商品的广告链接和购买链接。 [0046] Specifically, the digital television terminal display advertising links and purchase links merchandise. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, the digital television broadcast video programming terminal pause playback, display advertising links and links to merchandise purchased in the original play interface. 可选的,当用户点击继续播放视频节目后,不再显示推送的广告信息。 Alternatively, when the user clicks continue playing video, push advertising messages are no longer displayed.

[0047] 图2是本发明另一种推送广告的方法的流程示意图,可以包括: [0047] FIG. 2 is a schematic flow diagram of the present invention, another push advertising method may include:

[0048] S210,获取用户点击视频显示画面上目标焦点的焦点信息。 [0048] S210, to obtain a user clicks on a video display screen target focus focus information.

[0049] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面。 [0049] The video display means, in the digital television terminal video player display screen. 具体的,用户在视频播放器上观看点播的视频节目时,用户可以尝试点击显示画面中感兴趣的物品,数字电视播放终端将会获取用户点击视频显示画面上目标焦点的焦点信息。 Specifically, the user on the video player while watching a video-on-demand programming, the user can try to click on the screen to display items of interest, digital TV terminal will get users to click on a video display screen target focus focus information. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video display screen mode items, can be many, such as: Click with the mouse cursor computer video display screen in the player objects; smart phone with a finger tap video player display screen items. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein the articles in this embodiment can be used as advertising of goods, such as a watch appeared in a video program, the watch can be used as advertising goods.

[0050] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0050] Alternatively, the target focal point of the focus information includes video identification information, video information, and the progress of the currently displayed screen displays the target focus position information in the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Among them, the video identification information includes the name of the video program, version, and format; video information screen shows the progress of the current video program includes the current value of the progress of time; the focus target position information in the video display screen including objectives focus on the video display screen coordinate values.

[0051] S220,发送焦点信息到广告管理服务器。 [0051] S220, the focus information is transmitted to the advertising management server.

[0052] 具体的,数字电视播放终端将焦点信息以数据形式发送到广告管理服务器。 [0052] Specifically, the digital television terminal will focus information to the management server to the data in the form of advertising. 可选的,通过互联网,数字电视播放终端可以将焦点信息以数据形式发送到后台的广告管理服务器,上述广告管理服务器可属于云端服务器。 Alternatively, through the Internet, digital television terminal can send data in the form of focus information to the background of the ad management server, the above ad management server can belong cloud server.

[0053] S230,获取数字电视播放终端发送的焦点信息。 [0053] S230, digital TV to get the focus information sent from the terminal.

[0054] 具体的,广告管理服务器接收数字电视播放终端以数据形式发送来的焦点信息。 [0054] Specifically, the advertising management server receives digital TV terminals focus information transmitted as data.

[0055] S240,根据焦点信息查询目标焦点归属的商品轮廓区域。 [0055] S240, according to the focus area of the target contour information inquiry commodity focus attribution.

[0056] 所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域。 [0056] The commodity contour region i.e. contour screen video display area of the image surrounded by commodity. 具体的,广告管理服务器根据焦点信息查询目标焦点归属的商品轮廓区域。 Specifically, the ad management server based on the focus target focus ownership information query commodity contour area.

[0057] 可选的具体实现方式,在广告数据库中,首先广告管理服务器根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着广告管理服务器根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后广告管理服务器根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域。 [0057] Optional specific implementation in the advertising database management server based on the focus of the first ad in the video information identifying information, the name of the video program, version, and the format and look to the user's current on-demand video programming; then advertising management server to determine the progress of information that exists on the screen of the video program based on the current screen commodity focus information currently displayed in the video; then ad management server screen displays the location information in the video information based on focus target focus, ie, the target focus on the video display screen coordinates to find the outline of the regional target commodity focus belongs.

[0058] S250,根据商品轮廓区域查询对应的预设广告信息。 [0058] S250, according to the commodity contour area corresponding preset queries advertising information.

[0059] 具体的,在广告数据库中,广告管理服务器根据商品轮廓区域查询商品轮廓区域对应的预设广告信息。 [0059] Specifically, in the advertisement database, the advertisement management server queries the contour area corresponding commodity information based on commodity preset advertisement contour region. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein the advertisement database, stored video program information and the commodity goods corresponding advertising information, advertising information includes advertising links and / or buying links merchandise. 所述商品轮廓区域与商品对应,所述商品与其预设广告信息对应。 The goods and merchandise corresponding contour region, the advertisement information corresponding to preset their merchandise.

[0060] S260,将预设广告信息推送给视频播放器数字电视播放终端。 [0060] S260, the default ad push information to the video player, digital TV terminal.

[0061] 具体的,广告管理服务器以数据形式将预设广告信息推送回数字电视播放终端。 [0061] Specifically, the advertising management server data in the form of advertising messages to push back the preset digital TV terminal.

[0062] S270,获取广告管理服务器推送的预设广告信息。 [0062] S270, get advertising management server push preset advertising information.

[0063] 具体的,数字电视播放终端接收广告管理服务器以数据形式推送回的预设广告信 [0063] Specifically, the digital television terminal receives data in the form of advertising management server to push back the default ad channel

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[0064] S280,显示预设广告信息。 [0064] S280, the preset display advertising information.

[0065] 具体的,数字电视播放终端显示商品的广告链接和购买链接。 [0065] Specifically, the digital television terminal display advertising links and purchase links merchandise. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, the digital television broadcast video programming terminal pause playback, display advertising links and links to merchandise purchased in the original play interface. 可选的,当用户点击继续播放视频节目后,不再显示推送的广告信息。 Alternatively, when the user clicks continue playing video, push advertising messages are no longer displayed.

[0066] 图3是本发明实施例中一种推送广告的数字电视播放终端的结构示意图。 [0066] FIG. 3 is a block diagram representation of a digital television terminal push advertisements embodiment of the present invention. 如图所示本发明实施例中的数字电视播放终端至少可以包括焦点信息获取模块310、焦点信息发送模块320、预设广告信息获取模块330以及预设广告信息显示模块340,其中: Illustrated embodiment of the present invention, the digital TV terminals embodiment as shown may include at least the focus information obtaining module 310, the focus information sending module 320, the preset advertisement information acquisition module 330, and the preset advertisement information display module 340, wherein:

[0067] 焦点信息获取模块310,用于获取用户点击视频显示画面上目标焦点的焦点信息。 [0067] focus information acquisition module 310 is used to obtain a user clicks on a video display screen target focus focus information.

[0068] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面。 [0068] The video display means, in the digital television terminal video player display screen. 具体的,用户在视频播放器上观看点播的视频节目时,用户可以尝试点击显示画面中感兴趣的物品,焦点信息获取模块310将会获取用户点击视频显示画面上目标焦点的焦点信息。 Specifically, when users watch on-demand video programming on the video player, you can try to click on the screen to display items of interest, the focus of information acquisition module 310 will get users to click on a video display screen target focus focus information. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video display screen mode items, can be many, such as: Click with the mouse cursor computer video display screen in the player objects; smart phone with a finger tap video player display screen items. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein the articles in this embodiment can be used as advertising of goods, such as a watch appeared in a video program, the watch can be used as advertising goods.

[0069] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0069] Alternatively, the target focal point of the focus information includes video identification information, video information, and the progress of the currently displayed screen displays the target focus position information in the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Among them, the video identification information includes the name of the video program, version, and format; video information screen shows the progress of the current video program includes the current value of the progress of time; the focus target position information in the video display screen including objectives focus on the video display screen coordinate values.

[0070] 焦点信息发送模块320,用于发送所述焦点信息到广告管理服务器。 [0070] Focus information sending module 320, for transmitting the information to the focus advertising management server.

[0071] 具体的,焦点信息发送模块320将焦点信息以数据形式发送到广告管理服务器。 [0071] Specifically, the focus of the focus information transmission module 320 transmits information to the advertisement management server in the form of data. 可选的,通过互联网,焦点信息发送模块320可以将焦点信息以数据形式发送到后台的广告管理服务器,上述广告管理服务器可属于云端服务器。 Alternatively, via the Internet, the focus of information transmission module 320 can send data in the form of focus information to the background of the ad management server, the above ad management server can belong cloud server.

[0072] 预设广告信息获取模块330,用于获取所述广告管理服务器推送的与所述焦点信息对应的预设广告信息。 [0072] preset advertisement information acquisition module 330 for acquiring the advertisement management server push and focus information corresponding to the preset advertisement information.

[0073] 具体的,预设广告信息获取模块330获取广告管理系统以数据形式推送回的焦点信息对应的预设广告信息。 [0073] Specifically, the pre-acquisition module 330 advertising information management systems to obtain data in the form of advertising to push back the focus preset information corresponding advertising information.

[0074] 需要指出的是,广告管理服务器在推送与所述焦点信息对应的预设广告信息之前,需要根据焦点信息获取对应的预设广告信息,包括:在广告数据库中,根据焦点信息查询目标焦点归属的商品轮廓区域;根据商品轮廓区域查询商品轮廓区域对应的预设广告信息。 [0074] It should be noted that the advertising management server before pushing the focus information corresponding to the preset advertisement information, need to obtain advertisement information according to the preset corresponding focus information, comprising: an advertisement database, the query object based on focus information Goods contour area focus attribution; according to the outline of the regional commodity trade inquiries contour area advertising information corresponding preset. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein the advertisement database, stored video program information and the commodity goods corresponding advertising information, advertising information includes advertising links and / or buying links merchandise. 可选的具体实现方式,在广告数据库中,首先广告管理服务器根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着广告管理服务器根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后广告管理服务器根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域,所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域;广告管理服务器根据商品轮廓区域即可获取对应的商品,随即调出该商品对应的广告信息并推送回预设广告信息获取模块330。 Alternative specific implementation, the advertisement database, the advertisement management server according to the first focus information in the video identification information, i.e., the name of the video program, and a format version, find the user's current demand video programming; then the management server according to the focus of advertising information currently displayed in the video screen to determine the progress of the information that exists on the current screen video program commodities; and ad management server screen displays the location information in the video information based on focus target focus, ie, the target focus coordinate values displayed on the video screen Find commodity focus target contour area belongs, namely the commodity contour area outline screen video display area surrounded by images of goods; advertising management server can obtain the corresponding contour by product area, then call out to the commodity corresponding ad Information and push back the preset advertising information acquisition module 330.

[0075] 预设广告信息显示模块340,用于显示所述预设广告信息。 [0075] preset advertisement information display module 340 for displaying the preset advertisement information.

[0076] 具体的,预设广告信息显示模块340显示商品的广告链接和购买链接。 [0076] Specifically, the default ad information display module 340 displays advertising links and purchase links merchandise. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, the digital television broadcast video programming terminal pause playback, display advertising links and links to merchandise purchased in the original play interface. 可选的,当用户点击继续播放视频节目后,预设广告信息显示模块340不再显示推送的广告信息。 Alternatively, when the user clicks on the video program continues to play preset advertising information display module 340 is no longer displayed push advertising messages.

[0077] 图4是本发明实施例中一种推送广告的广告管理服务器的结构示意图。 [0077] FIG. 4 is a block diagram representation of a push ad management server of the embodiment of the present invention. 如图所示本发明实施例中的广告管理服务器至少可以包括焦点信息接收模块410、预设广告信息查询模块420以及预设广告信息推送模块430,其中: Illustrated embodiment of the present invention the ad management server as shown may include at least focus information receiving module 410, a default ad information query module 420 and the preset advertisement information push module 430, wherein:

[0078] 焦点信息接收模块410,用于获取数字电视播放终端发送的用户点击视频显示画面上目标焦点的焦点信息。 [0078] focus information receiving module 410 is used to obtain user digital television broadcast a video display terminal to send a click on the screen target focus focus information.

[0079] 所述视频显示画面是指,在数字电视播放终端上视频播放器的显示画面,用户在视频播放器上观看点播的视频节目时,可以尝试点击显示画面中感兴趣的物品,数字电视播放终端将会获取用户点击视频显示画面上目标焦点的焦点信息。 [0079] The video display means in the digital television broadcast video player terminal display screen, when users watch on-demand video programming on the video player, you can try to click on the screen to display items of interest in digital television Play terminal will get users to click on a video display screen target focus focus information. 需要指出的是,所述用户点击视频显示画面中物品的方式,可以有多种,例如:用鼠标的光标点击电脑视频播放器显示画面中物品;用手指触击智能手机视频播放器显示画面中物品。 It should be noted that the user clicks on the video display screen mode items, can be many, such as: Click with the mouse cursor computer video display screen in the player objects; smart phone with a finger tap video player display screen items. 其中,上述物品在本实施例可作为广告推广的商品,例如视频节目中出现一块手表,这块手表可以作为广告推广的商品。 Wherein the articles in this embodiment can be used as advertising of goods, such as a watch appeared in a video program, the watch can be used as advertising goods. 进一步的,数字电视播放终端将焦点信息以数据形式发送到焦点信息接收模块410。 Further, the digital television terminal will form the focus of the information sent to the data receiver module 410 to focus information. 可选的,通过互联网,数字电视播放终端可以将焦点信息以数据形式发送到后台的焦点信息接收模块410。 Alternatively, through the Internet, digital television terminal can send data in the form of focus information to the background module 410 receives the focus information.

[0080] 可选的,目标焦点的焦点信息包括视频标识信息、视频当前显示画面的进度信息以及目标焦点在视频显示画面中的位置信息。 [0080] Alternatively, the target focal point of the focus information includes video identification information, video information, and the progress of the currently displayed screen displays the target focus position information in the video screen. 其中,视频标识信息包括视频节目的名称、版本以及格式;视频当前显示画面的进度信息包括视频节目当前的进度条时间值;目标焦点在视频显示画面中的位置信息包括目标焦点在视频显示画面的坐标值。 Among them, the video identification information includes the name of the video program, version, and format; video information screen shows the progress of the current video program includes the current value of the progress of time; the focus target position information in the video display screen including objectives focus on the video display screen coordinate values.

[0081] 具体的,焦点信息接收模块410接收数字电视播放终端以数据形式发送来的焦点信息。 [0081] Specifically, the focus information receiving module 410 receives a digital television broadcasting terminal transmits data to form the focus information.

[0082] 预设广告信息查询模块420,用于根据所述焦点信息获取对应的预设广告信息。 [0082] preset advertising information query module 420 is used to obtain the corresponding information in accordance with the focus preset advertising information. 具体实现中,所述预设广告信息查询模块420可以如图5所示进一步包括:商品轮廓区域查询单元421和预设广告信息查询单元422,其中: Specific implementation, the default ad information query module 420 shown in Figure 5 may further include: commodity contour region inquiry unit 421 and a preset advertising information inquiry unit 422, including:

[0083] 商品轮廓区域查询单元421,用于在广告数据库中,根据所述焦点信息查询所述目标焦点归属的商品轮廓区域。 [0083] commodity contour area querying unit 421 is used in the ad database, according to the focus of commodity contour area information query the target focus attribution. 所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域。 The commodity contour region i.e. contour screen video display area surrounded commodity image.

[0084] 可选的具体实现方式,在广告数据库中,首先商品轮廓区域查询单元421根据焦点信息中的视频标识信息,即视频节目的名称、版本以及格式,查找到用户当前点播的视频节目;接着商品轮廓区域查询单元421根据焦点信息中的视频当前显示画面的进度信息确定该视频节目当前画面上存在的商品;然后商品轮廓区域查询单元421根据焦点信息中目标焦点在视频显示画面中的位置信息,即目标焦点在视频显示画面的坐标值,查找目标焦点所属的商品轮廓区域,所述商品轮廓区域即视频显示画面中商品影像的轮廓环绕的区域。 [0084] Optional specific implementation in the advertising database, the first commodity contour area information inquiry unit 421 according to the focus of the video identification information, the name of the video program, version, and the format and look to the user's current on-demand video programming; Then commodity contour area information inquiry unit 421 according to the focus of the current video screen shows the progress of the information to determine the existence of the video program on the current screen merchandise; commodity contour area then check the display unit 421 in the video based on the location information of the target focus Focus information, ie, the target focus coordinate values displayed on the video screen to find the outline of the regional target commodity focus belongs, namely the commodity contour area outline screen video display area surrounded by commodity image.

[0085] 预设广告信息查询单元422,用于在广告数据库中,根据所述商品轮廓区域查询所述商品轮廓区域对应的预设广告信息。 [0085] preset advertising information inquiry unit 422 is used in the ad database, query the commodity contour area corresponding preset advertising information according to the commodity contour area. 其中,所述广告数据库中,预存了视频节目中的商品信息和所述商品对应的广告信息,广告信息包括商品的广告链接和/或购买链接。 Wherein the advertisement database, stored video program information and the commodity goods corresponding advertising information, advertising information includes advertising links and / or buying links merchandise. 所述商品轮廓区域与商品对应,所述商品与其预设广告信息对应。 The goods and merchandise corresponding contour region, the advertisement information corresponding to preset their merchandise.

[0086] 预设广告信息推送模块430,用于将所述预设广告信息推送给所述数字电视播放终端,以使所述数字电视播放终端显示所述预设广告信息。 [0086] preset advertising information push module 430 for the default ad push information to the digital TV terminal, so that the digital TV terminal displays the preset advertising information.

[0087] 具体的,预设广告信息推送模块430以数据形式将预设广告信息推送回数字电视播放终端。 [0087] Specifically, the default ad information push module 430 to the data in the form of advertising messages to push back the preset digital TV terminal.

[0088] 进一步的,数字电视播放终端根据推送来的预设广告信息显示商品的广告链接和购买链接。 [0088] Further, the digital television terminal display advertising links and links to merchandise purchased in accordance with the preset push advertising messages sent. 例如,数字电视播放终端的视频节目暂停播放,同时在原播放界面显示商品的广告链接和购买链接。 For example, the digital television broadcast video programming terminal pause playback, display advertising links and links to merchandise purchased in the original play interface. 可选的,当用户点击继续播放视频节目后,不再显示推送的广告信息。 Alternatively, when the user clicks continue playing video, push advertising messages are no longer displayed.

[0089] 图6是本发明实施例提供的一种推送广告的系统的结构示意图。 [0089] FIG. 6 is a block diagram representation is provided a push advertising system embodiment of the present invention. 如图所示本发明实施例中的一种推送广告的系统至少可以包括数字电视播放终端51和广告管理服务器52,其中: As shown in FIG system of one embodiment of the present invention, at least the push advertisements may include a digital TV terminals 51 and advertising management server 52, wherein:

[0090] 数字电视播放终端51如前文图3所描述的数字电视播放终端,用于获取用户点击视频显示画面上目标焦点的焦点信息;发送所述焦点信息到广告管理服务器52 ;获取所述广告管理服务器52推送的与所述焦点信息对应的预设广告信息;显示所述预设广告信息;[0091 ] 广告管理服务器52如前文图4所描述的广告管理服务器,用于获取数字电视播放终端51发送的用户点击视频显示画面上目标焦点的焦点信息;根据所述焦点信息获取对应的预设广告信息;将所述预设广告信息推送给数字电视播放终端51,以使所述数字电视播放终端51显示所述预设广告信息。 [0090] 51 digital TV terminals such as digital TV terminal previously described in Figure 3, is used to obtain a user clicks on a video display screen target focus focus information; transmitting the information to focus advertising management server 52; obtaining the advertisement Management server 52 push focus information corresponding to the preset advertisement information; display the preset advertisement information; [0091] advertisement management server 52, such as advertising management server previously described in FIG. 4, for acquiring a digital TV terminals sent by the user 51 clicking on the video display of the focus information of the target the focus on the screen; obtaining advertisement information corresponding to the preset information based on the focal point; to push information to the preset advertisement digital TV broadcast terminal 51, so that the digital TV terminal 51 displays the preset advertisement information.

[0092] 本发明实施例通过获取用户点击视频显示面的操作,实现自动识别用户在视频显示面上点击的商品并推送对应广告信息的功能,提高广告内容和当前视频节目的关联性,使用户能够获取到想要的广告信息。 Embodiment [0092] of the present invention by obtaining a user clicks on a video display surface of the operation, automatically identify the user clicks on the video display surface and push merchandise advertisement information corresponding to the function, improve the relevance of the advertising content and the current video program, so that the user able to obtain the desired information to the advertiser.

[0093] 本领域普通技术人员可以理解实现上述实施例方法中的全部或部分流程,是可以通过计算机程序来指令相关的硬件来完成,所述的程序可存储于一计算机可读取存储介质中,该程序在执行时,可包括如上述各方法的实施例的流程。 [0093] Those of ordinary skill will be appreciated to realize the above-described embodiments of the method, all or part of the steps by a computer program instructing relevant hardware, the program may be stored in a computer readable storage medium , the program is executed, the steps of the method as the above embodiment. 其中,所述的存储介质可为磁碟、光盘、只读存储记忆体(Read-Only Memory, ROM)或随机存储记忆体(Random AccessMemory, RAM)等。 Wherein the storage medium may be a magnetic disk, optical disk, read-only memory memory (Read-Only Memory, ROM), or random access memory (Random AccessMemory, RAM) and the like.

[0094] 以上所揭露的仅为本发明较佳实施例而已,当然不能以此来限定本发明之权利范围,因此依本发明权利要求所作的等同变化,仍属本发明所涵盖的范围。 [0094] the preferred embodiment disclosed above is only the present invention only, of course, not be used to define the scope of the invention as claimed, and therefore under this claimed invention requires equivalents changes made, the scope of the present invention is still covered.

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Klassifizierungen
Internationale KlassifikationH04N21/478, H04N21/472, H04N21/858
Juristische Ereignisse
DatumCodeEreignisBeschreibung
8. Jan. 2014C06Publication
12. Febr. 2014C10Entry into substantive examination
29. März 2017WD01