CN103501464A - Method, terminal, server and system for pushing advertisement - Google Patents
Method, terminal, server and system for pushing advertisement Download PDFInfo
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- CN103501464A CN103501464A CN201310439115.6A CN201310439115A CN103501464A CN 103501464 A CN103501464 A CN 103501464A CN 201310439115 A CN201310439115 A CN 201310439115A CN 103501464 A CN103501464 A CN 103501464A
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Abstract
The embodiment of the invention discloses a method, terminal, server and system for pushing an advertisement. The method for pushing the advertisement includes the steps that focus information of a target focus on a video display picture clicked by a user is obtained; the focus information is sent to the advertisement managing server; preset advertisement information corresponding to the focus information and pushed by the advertisement managing server is obtained; the preset advertisement information is displayed. With the method, terminal, server and system for pushing the advertisement, the functions of automatically identifying a commodity clicked by a user on a video display face and correspondingly pushing the advertisement information can be achieved, relevance of advertisement content and a current video program is improved, and interactive experience of the user is enhanced.
Description
Technical field
The present invention relates to digital TV field and field of computer technology, relate in particular to a kind of method, terminal, server and system of advertisement.
Background technology
Along with popularizing of the Internet, increasing user starts order video program on network.Meanwhile, increasing user is usingd shopping at network as a consumption pattern, therefore, if shopping at network is combined with the Internet video program, will have good development prospect.
At present, the mode that pushes Commdity advertisement in the Internet video program is mainly in video frequency program, to break for commercialsy or at video frequency program interval advertisement, this method can not be identified the commodity that exist in current video program, ad content and current video program relevance are low, and user interaction is experienced not high.
Summary of the invention
Embodiment of the present invention technical problem to be solved is, a kind of method, terminal, server and system of advertisement are provided, the realization commodity that the identification user clicks on the video display surface automatically the function of corresponding advertisement information, improve the relevance of ad content and current video program, make the user can get the advertising message of wanting.
In order to solve the problems of the technologies described above, the embodiment of the present invention provides a kind of method of advertisement, comprising:
Obtain the focus information that the user clicks goal-focus in video display frame;
Send described focus information to advertisement management server;
Obtain the default advertising message corresponding with described focus information that described advertisement management server pushes;
Show described default advertising message.
Accordingly, the embodiment of the present invention also provides the method for another kind of advertisement, and described method comprises:
Obtain Digital Television and play the focus information that the user of terminal transmission clicks goal-focus in video display frame;
Obtain corresponding default advertising message according to described focus information;
Play terminal to described Digital Television described default transmitting advertisement information, so that described Digital Television is play terminal, show described default advertising message.
Correspondingly, the embodiment of the present invention also provides a kind of Digital Television of advertisement to play terminal, comprising:
The focus information acquisition module, click the focus information of goal-focus in video display frame for obtaining the user;
The focus information sending module, for sending described focus information to advertisement management server;
Default advertising message acquisition module, the default advertising message corresponding with described focus information pushed for obtaining described advertisement management server;
Default advertising message display module, for showing described default advertising message.
Correspondingly, the embodiment of the present invention also provides a kind of advertisement management server of advertisement, comprising:
The focus information receiver module, the user who plays the terminal transmission for obtaining Digital Television clicks the focus information of goal-focus in video display frame;
Default advertising message enquiry module, for obtaining corresponding default advertising message according to described focus information;
Default transmitting advertisement information module, for playing terminal to described Digital Television described default transmitting advertisement information, show described default advertising message so that described Digital Television is play terminal.
Correspondingly, the embodiment of the present invention also provides a kind of system of advertisement, comprises Digital Television broadcasting terminal and advertisement management server, wherein:
Described Digital Television is play terminal for obtaining the focus information that the user clicks goal-focus in video display frame; Send described focus information to advertisement management server; Obtain the default advertising message corresponding with described focus information that described advertisement management server pushes; Show described default advertising message;
Described advertisement management server is clicked the focus information of goal-focus in video display frame for the user who obtains the transmission of Digital Television broadcasting terminal; Obtain corresponding default advertising message according to described focus information; Play terminal to described Digital Television described default transmitting advertisement information, so that described Digital Television is play terminal, show described default advertising message.
Implement the embodiment of the present invention, have following beneficial effect: the embodiment of the present invention is clicked the operation of video display surface by obtaining the user, realize the commodity that the identification user clicks on the video display surface automatically the function that pushes corresponding advertising message, improve the relevance of ad content and current video program, make the user can get the advertising message of wanting.
The accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, below will the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain according to these accompanying drawings other accompanying drawing.
Fig. 1 is the schematic flow sheet of the method for a kind of advertisement of providing of the embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the method for the another kind of advertisement that provides of the embodiment of the present invention;
Fig. 3 is the structural representation that the Digital Television of a kind of advertisement of providing of the embodiment of the present invention is play terminal;
Fig. 4 is the structural representation of the advertisement management server of a kind of advertisement of providing of the embodiment of the present invention;
Fig. 5 is the structural representation of a kind of default advertising message enquiry module that provides of the embodiment of the present invention;
Fig. 6 is the structural representation of the system of a kind of advertisement of providing of the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making under the creative work prerequisite the every other embodiment obtained, belong to the scope of protection of the invention.
The Digital Television provided in the embodiment of the present invention is play terminal and is comprised computer, smart mobile phone, PAD, intelligent digital television and notebook computer etc., can realize the function of order video program; In addition, the advertisement management server provided in the embodiment of the present invention comprises at least one advertising database.
Fig. 1 is the schematic flow sheet of a kind of method of advertisement in the embodiment of the present invention.The flow process of the method for a kind of advertisement in the present embodiment can comprise as shown in the figure:
S110, obtain the focus information that the user clicks goal-focus in video display frame.
Described video display frame refers to, plays the display frame of video player on terminal in Digital Television.Concrete, when the user watches the video frequency program of program request on video player, the user can attempt clicking interested article in display frame, and Digital Television is play terminal will obtain the focus information that the user clicks goal-focus in video display frame.It is pointed out that described user clicks the mode of article in video display frame, can have multiple, for example: with the cursor of mouse, click article in the display frame of computer video player; With article in the display frame of finger striking smart mobile phone video player.Wherein, above-mentioned article can be used as the commodity of advertisement promotion at the present embodiment, a wrist-watch for example in video frequency program, occurs, and this piece wrist-watch can be used as the commodity of advertisement promotion.
Optionally, the focus information of goal-focus comprises progress msg and the positional information of goal-focus in video display frame of video labeling information, the current display frame of video.Wherein, video labeling information comprises title, version and the form of video frequency program; The progress msg of the current display frame of video comprises the progress bar time value that video frequency program is current; The positional information of goal-focus in video display frame comprises the coordinate figure of goal-focus in video display frame.
S120, send described focus information to advertisement management server.
Concrete, Digital Television is play terminal focus information is sent to advertisement management server with data mode.Optionally, by the Internet, Digital Television is play terminal can send to focus information the advertisement management server on backstage with data mode, and above-mentioned advertisement management server can belong to cloud server.
S130, obtain the default advertising message corresponding with described focus information that described advertisement management server pushes.
Concrete, Digital Television is play terminal and is obtained default advertising message corresponding to focus information that Advertising Management System pushes back with data mode.
It is to be noted, advertisement management server is before pushing the default advertising message corresponding with described focus information, need to obtain corresponding default advertising message according to focus information, comprise: in advertising database, according to the commodity contour area of focus information query aim focus ownership; According to default advertising message corresponding to commodity contour area inquiry commodity contour area.Wherein, in described advertising database, merchandise news and advertising message corresponding to described commodity in the video frequency program that prestored, advertising message comprises the advertisement link of commodity and/or buys link.Optional specific implementation, in advertising database, at first advertisement management server is according to the video labeling information in focus information, i.e. and the title of video frequency program, version and form find the video frequency program of the current program request of user; Then advertisement management server is determined the commodity that exist on the current picture of this video frequency program according to the progress msg of the current display frame of video in focus information; Then advertisement management server according to goal-focus in focus information the positional information in video display frame, be the coordinate figure of goal-focus in video display frame, search the commodity contour area under goal-focus, the contour loop that described commodity contour area is commodity image in video display frame around zone; Advertisement management server can obtain corresponding commodity according to the commodity contour area, recalls immediately the advertising message that these commodity are corresponding and push back Digital Television to play terminal.
S140, show described default advertising message.
Concrete, Digital Television is play the advertisement link of terminal display of commodity and is bought link.For example, Digital Television is play the video frequency program time-out of terminal and is play, and the advertisement link at former broadcast interface display of commodity links with buying simultaneously.Optionally, after the user clicks the continuation displaying video programs, no longer show the advertising message pushed.
Fig. 2 is the schematic flow sheet of the method for the another kind of advertisement of the present invention, can comprise:
S210, obtain the focus information that the user clicks goal-focus in video display frame.
Described video display frame refers to, plays the display frame of video player on terminal in Digital Television.Concrete, when the user watches the video frequency program of program request on video player, the user can attempt clicking interested article in display frame, and Digital Television is play terminal will obtain the focus information that the user clicks goal-focus in video display frame.It is pointed out that described user clicks the mode of article in video display frame, can have multiple, for example: with the cursor of mouse, click article in the display frame of computer video player; With article in the display frame of finger striking smart mobile phone video player.Wherein, above-mentioned article can be used as the commodity of advertisement promotion at the present embodiment, a wrist-watch for example in video frequency program, occurs, and this piece wrist-watch can be used as the commodity of advertisement promotion.
Optionally, the focus information of goal-focus comprises progress msg and the positional information of goal-focus in video display frame of video labeling information, the current display frame of video.Wherein, video labeling information comprises title, version and the form of video frequency program; The progress msg of the current display frame of video comprises the progress bar time value that video frequency program is current; The positional information of goal-focus in video display frame comprises the coordinate figure of goal-focus in video display frame.
S220, send focus information to advertisement management server.
Concrete, Digital Television is play terminal focus information is sent to advertisement management server with data mode.Optionally, by the Internet, Digital Television is play terminal can send to focus information the advertisement management server on backstage with data mode, and above-mentioned advertisement management server can belong to cloud server.
S230, obtain Digital Television and play the focus information that terminal sends.
Concrete, the focus information that advertisement management server receiving digital television playback terminal sends with data mode.
S240, according to the commodity contour area of focus information query aim focus ownership.
The contour loop that described commodity contour area is commodity image in video display frame around zone.Concrete, advertisement management server is according to the commodity contour area of focus information query aim focus ownership.
Optional specific implementation, in advertising database, at first advertisement management server is according to the video labeling information in focus information, i.e. and the title of video frequency program, version and form find the video frequency program of the current program request of user; Then advertisement management server is determined the commodity that exist on the current picture of this video frequency program according to the progress msg of the current display frame of video in focus information; Then advertisement management server according to goal-focus in focus information the positional information in video display frame, goal-focus is at the coordinate figure of video display frame, searches the commodity contour area under goal-focus.
S250, according to default advertising message corresponding to commodity contour area inquiry.
Concrete, in advertising database, advertisement management server is according to default advertising message corresponding to commodity contour area inquiry commodity contour area.Wherein, in described advertising database, merchandise news and advertising message corresponding to described commodity in the video frequency program that prestored, advertising message comprises the advertisement link of commodity and/or buys link.Described commodity contour area is corresponding with commodity, and described commodity are corresponding with its default advertising message.
S260, will preset transmitting advertisement information and play terminal to the video player Digital Television.
Concrete, advertisement management server will be preset transmitting advertisement information with data mode and return Digital Television broadcasting terminal.
S270, obtain the default advertising message that advertisement management server pushes.
Concrete, Digital Television is play terminal and is received the default advertising message that advertisement management server pushes back with data mode.
S280, show default advertising message.
Concrete, Digital Television is play the advertisement link of terminal display of commodity and is bought link.For example, Digital Television is play the video frequency program time-out of terminal and is play, and the advertisement link at former broadcast interface display of commodity links with buying simultaneously.Optionally, after the user clicks the continuation displaying video programs, no longer show the advertising message pushed.
Fig. 3 is the structural representation that the Digital Television of a kind of advertisement in the embodiment of the present invention is play terminal.Digital Television in embodiment of the present invention broadcasting terminal at least can comprise focus information acquisition module 310, focus information sending module 320, default advertising message acquisition module 330 and default advertising message display module 340 as shown in the figure, wherein:
Focus information acquisition module 310, click the focus information of goal-focus in video display frame for obtaining the user.
Described video display frame refers to, plays the display frame of video player on terminal in Digital Television.Concrete, when the user watches the video frequency program of program request on video player, the user can attempt clicking interested article in display frame, and focus information acquisition module 310 will obtain the focus information that the user clicks goal-focus in video display frame.It is pointed out that described user clicks the mode of article in video display frame, can have multiple, for example: with the cursor of mouse, click article in the display frame of computer video player; With article in the display frame of finger striking smart mobile phone video player.Wherein, above-mentioned article can be used as the commodity of advertisement promotion at the present embodiment, a wrist-watch for example in video frequency program, occurs, and this piece wrist-watch can be used as the commodity of advertisement promotion.
Optionally, the focus information of goal-focus comprises progress msg and the positional information of goal-focus in video display frame of video labeling information, the current display frame of video.Wherein, video labeling information comprises title, version and the form of video frequency program; The progress msg of the current display frame of video comprises the progress bar time value that video frequency program is current; The positional information of goal-focus in video display frame comprises the coordinate figure of goal-focus in video display frame.
Focus information sending module 320, for sending described focus information to advertisement management server.
Concrete, focus information sending module 320 sends to advertisement management server by focus information with data mode.Optionally, by the Internet, focus information sending module 320 can send to focus information the advertisement management server on backstage with data mode, and above-mentioned advertisement management server can belong to cloud server.
Default advertising message acquisition module 330, the default advertising message corresponding with described focus information pushed for obtaining described advertisement management server.
Concrete, default advertising message acquisition module 330 obtains default advertising message corresponding to focus information that Advertising Management System pushes back with data mode.
It is to be noted, advertisement management server is before pushing the default advertising message corresponding with described focus information, need to obtain corresponding default advertising message according to focus information, comprise: in advertising database, according to the commodity contour area of focus information query aim focus ownership; According to default advertising message corresponding to commodity contour area inquiry commodity contour area.Wherein, in described advertising database, merchandise news and advertising message corresponding to described commodity in the video frequency program that prestored, advertising message comprises the advertisement link of commodity and/or buys link.Optional specific implementation, in advertising database, at first advertisement management server is according to the video labeling information in focus information, i.e. and the title of video frequency program, version and form find the video frequency program of the current program request of user; Then advertisement management server is determined the commodity that exist on the current picture of this video frequency program according to the progress msg of the current display frame of video in focus information; Then advertisement management server according to goal-focus in focus information the positional information in video display frame, be the coordinate figure of goal-focus in video display frame, search the commodity contour area under goal-focus, the contour loop that described commodity contour area is commodity image in video display frame around zone; Advertisement management server can obtain corresponding commodity according to the commodity contour area, recalls immediately the advertising message that these commodity are corresponding and pushes back default advertising message acquisition module 330.
Default advertising message display module 340, for showing described default advertising message.
Concrete, the advertisement link of default advertising message display module 340 display of commodity and purchase link.For example, Digital Television is play the video frequency program time-out of terminal and is play, and the advertisement link at former broadcast interface display of commodity links with buying simultaneously.Optionally, after the user clicks the continuation displaying video programs, default advertising message display module 340 no longer shows the advertising message pushed.
Fig. 4 is the structural representation of a kind of advertisement management server of advertisement in the embodiment of the present invention.Advertisement management server in the embodiment of the present invention at least can comprise focus information receiver module 410, default advertising message enquiry module 420 and default transmitting advertisement information module 430 as shown in the figure, wherein:
Focus information receiver module 410, the user who plays the terminal transmission for obtaining Digital Television clicks the focus information of goal-focus in video display frame.
Described video display frame refers to, play the display frame of video player on terminal in Digital Television, when the user watches the video frequency program of program request on video player, can attempt clicking interested article in display frame, Digital Television is play terminal will obtain the focus information that the user clicks goal-focus in video display frame.It is pointed out that described user clicks the mode of article in video display frame, can have multiple, for example: with the cursor of mouse, click article in the display frame of computer video player; With article in the display frame of finger striking smart mobile phone video player.Wherein, above-mentioned article can be used as the commodity of advertisement promotion at the present embodiment, a wrist-watch for example in video frequency program, occurs, and this piece wrist-watch can be used as the commodity of advertisement promotion.Further, Digital Television is play terminal focus information is sent to focus information receiver module 410 with data mode.Optionally, by the Internet, Digital Television is play terminal can send to focus information the focus information receiver module 410 on backstage with data mode.
Optionally, the focus information of goal-focus comprises progress msg and the positional information of goal-focus in video display frame of video labeling information, the current display frame of video.Wherein, video labeling information comprises title, version and the form of video frequency program; The progress msg of the current display frame of video comprises the progress bar time value that video frequency program is current; The positional information of goal-focus in video display frame comprises the coordinate figure of goal-focus in video display frame.
Concrete, the focus information that focus information receiver module 410 receiving digital television playback terminals send with data mode.
Default advertising message enquiry module 420, for obtaining corresponding default advertising message according to described focus information.In specific implementation, described default advertising message enquiry module 420 can further comprise as shown in Figure 5: commodity contour area query unit 421 and default advertising message query unit 422, wherein:
Commodity contour area query unit 421, at advertising database, inquire about the commodity contour area of described goal-focus ownership according to described focus information.The contour loop that described commodity contour area is commodity image in video display frame around zone.
Optional specific implementation, in advertising database, at first commodity contour area query unit 421 is according to the video labeling information in focus information, i.e. and the title of video frequency program, version and form find the video frequency program of the current program request of user; Then commodity contour area query unit 421 is determined the commodity that exist on the current picture of this video frequency program according to the progress msg of the current display frame of video in focus information; Then commodity contour area query unit 421 according to goal-focus in focus information the positional information in video display frame, be the coordinate figure of goal-focus in video display frame, search the commodity contour area under goal-focus, the contour loop that described commodity contour area is commodity image in video display frame around zone.
Default advertising message query unit 422, at advertising database, inquire about according to described commodity contour area the default advertising message that described commodity contour area is corresponding.Wherein, in described advertising database, merchandise news and advertising message corresponding to described commodity in the video frequency program that prestored, advertising message comprises the advertisement link of commodity and/or buys link.Described commodity contour area is corresponding with commodity, and described commodity are corresponding with its default advertising message.
Default transmitting advertisement information module 430, for playing terminal to described Digital Television described default transmitting advertisement information, show described default advertising message so that described Digital Television is play terminal.
Concrete, default transmitting advertisement information module 430 will be preset transmitting advertisement information with data mode and return Digital Television broadcasting terminal.
Further, Digital Television is play terminal according to the advertisement link that pushes the default advertising message display of commodity come and is bought link.For example, Digital Television is play the video frequency program time-out of terminal and is play, and the advertisement link at former broadcast interface display of commodity links with buying simultaneously.Optionally, after the user clicks the continuation displaying video programs, no longer show the advertising message pushed.
Fig. 6 is the structural representation of the system of a kind of advertisement of providing of the embodiment of the present invention.The system of a kind of advertisement in the embodiment of the present invention at least can comprise Digital Television broadcasting terminal 51 and advertisement management server 52 as shown in the figure, wherein:
Digital Television is play terminal 51 as the terminal of the described Digital Television broadcasting of Fig. 3 above, clicks the focus information of goal-focus in video display frame for obtaining the user; Send described focus information to advertisement management server 52; Obtain the default advertising message corresponding with described focus information that described advertisement management server 52 pushes; Show described default advertising message;
The embodiment of the present invention is clicked the operation of video display surface by obtaining the user, realize the commodity that the identification user clicks on the video display surface automatically the function that pushes corresponding advertising message, improve the relevance of ad content and current video program, make the user can get the advertising message of wanting.
One of ordinary skill in the art will appreciate that all or part of flow process realized in above-described embodiment method, to come the hardware that instruction is relevant to complete by computer program, described program can be stored in a computer read/write memory medium, this program, when carrying out, can comprise the flow process as the embodiment of above-mentioned each side method.Wherein, described storage medium can be magnetic disc, CD, read-only store-memory body (Read-Only Memory, ROM) or random store-memory body (Random Access Memory, RAM) etc.
Above disclosed is only preferred embodiment of the present invention, certainly can not limit with this interest field of the present invention, and the equivalent variations of therefore doing according to the claims in the present invention, still belong to the scope that the present invention is contained.
Claims (15)
1. the method for an advertisement, is characterized in that, described method comprises:
Obtain the focus information that the user clicks goal-focus in video display frame;
Send described focus information to advertisement management server;
Obtain the default advertising message corresponding with described focus information that described advertisement management server pushes;
Show described default advertising message.
2. the method for claim 1, is characterized in that, described focus information comprises progress msg and the positional information of described goal-focus in video display frame of video labeling information, the current display frame of video.
3. the method for claim 1, is characterized in that, described default advertising message comprises the advertisement link of the commodity that the commodity contour area of described goal-focus ownership is corresponding and/or buys link.
4. the method for an advertisement, is characterized in that, described method comprises:
Obtain Digital Television and play the focus information that the user of terminal transmission clicks goal-focus in video display frame;
Obtain corresponding default advertising message according to described focus information;
Play terminal to described Digital Television described default transmitting advertisement information, so that described Digital Television is play terminal, show described default advertising message.
5. method as claimed in claim 4, is characterized in that, described focus information comprises progress msg and the positional information of described goal-focus in video display frame of video labeling information, the current display frame of video.
6. method as claimed in claim 4, is characterized in that, describedly obtains corresponding default advertising message according to described focus information and comprise:
In advertising database, inquire about the commodity contour area of described goal-focus ownership according to described focus information;
In advertising database, according to described commodity contour area, inquire about the default advertising message that described commodity contour area is corresponding.
7. method as claimed in claim 6, is characterized in that, described default advertising message comprises the advertisement link of the commodity that described commodity contour area is corresponding and/or buys link.
8. the Digital Television of an advertisement is play terminal, it is characterized in that, described Digital Television is play terminal and comprised:
The focus information acquisition module, click the focus information of goal-focus in video display frame for obtaining the user;
The focus information sending module, for sending described focus information to advertisement management server;
Default advertising message acquisition module, the default advertising message corresponding with described focus information pushed for obtaining described advertisement management server;
Default advertising message display module, for showing described default advertising message.
9. Digital Television as claimed in claim 8 is play terminal, it is characterized in that, described focus information comprises progress msg and the positional information of described goal-focus in video display frame of video labeling information, the current display frame of video.
10. Digital Television as claimed in claim 8 is play terminal, it is characterized in that, described default advertising message comprises the advertisement link of the commodity that the commodity contour area of described goal-focus ownership is corresponding and/or buys link.
11. the advertisement management server of an advertisement, is characterized in that, described advertisement management server comprises:
The focus information receiver module, the user who plays the terminal transmission for obtaining Digital Television clicks the focus information of goal-focus in video display frame;
Default advertising message enquiry module, for obtaining corresponding default advertising message according to described focus information;
Default transmitting advertisement information module, for playing terminal to described Digital Television described default transmitting advertisement information, show described default advertising message so that described Digital Television is play terminal.
12. advertisement management server as claimed in claim 11, is characterized in that, described focus information comprises progress msg and the positional information of described goal-focus in video display frame of video labeling information, the current display frame of video.
13. advertisement management server as claimed in claim 11, is characterized in that, described default advertising message enquiry module comprises:
Commodity contour area query unit, at advertising database, inquire about the commodity contour area of described goal-focus ownership according to described focus information;
Default advertising message query unit, at advertising database, inquire about according to described commodity contour area the default advertising message that described commodity contour area is corresponding.
14. advertisement management server as claimed in claim 13, is characterized in that, described default advertising message comprises the advertisement link of the commodity that described commodity contour area is corresponding and/or buys link.
15. the system of an advertisement, is characterized in that, described system comprises Digital Television broadcasting terminal as described as any one in claim 8-10 and advertisement management server as described as any one in claim 11-14, wherein:
Described Digital Television is play terminal for obtaining the focus information that the user clicks goal-focus in video display frame; Send described focus information to advertisement management server; Obtain the default advertising message corresponding with described focus information that described advertisement management server pushes; Show described default advertising message;
Described advertisement management server is clicked the focus information of goal-focus in video display frame for the user who obtains the transmission of Digital Television broadcasting terminal; Obtain corresponding default advertising message according to described focus information; Play terminal to described Digital Television described default transmitting advertisement information, so that described Digital Television is play terminal, show described default advertising message.
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| CN201310439115.6A CN103501464A (en) | 2013-09-24 | 2013-09-24 | Method, terminal, server and system for pushing advertisement |
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