CN103679503A - Mobile terminal interactive advertising message communication method - Google Patents
Mobile terminal interactive advertising message communication method Download PDFInfo
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- CN103679503A CN103679503A CN201310567296.0A CN201310567296A CN103679503A CN 103679503 A CN103679503 A CN 103679503A CN 201310567296 A CN201310567296 A CN 201310567296A CN 103679503 A CN103679503 A CN 103679503A
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Abstract
The invention discloses a mobile terminal interactive advertising message communication method. A smartphone is used as a mobile terminal; a played advertising message resource is provided by an advertising message server stored on the cloud; an advertisement player is similar to a miniature RFID card reader and plays ID index information of the station by a broadcasting mode; advertisement content information is downloaded to a mobile phone of a client through a cloud server; and a user can selectively play and read advertising messages. By an active push propagation mode and with the combination of setting advertisement interest focuses of clients in terminal client program APP, releasing of advertising messages has pertinency, and clients will not think of the advertising messages as spam advertisement. In addition, by a personal identity authentication mode, information such as negotiable securities provided by merchants is approved through the real-name system. Thus, for advertisers, propaganda effect of commercial advertisement can be raised, and true and safe business information also can be provided for consumers. Therefore, the purpose of mutual benefit can be achieved.
Description
Technical field
The present invention relates to the communication technology and computer application field thereof, particularly relate to a kind of transmission method of mobile terminal Interactive Advertising information.
Background technology
The propagation of advertising message, often by modes such as media, advertisement play back devices, propagate, take billboard as example, and the advertisement screen that billboard or open air are set is to apply form more widely, and the propagating characteristic of these advertising messages is to rely on a specific carrier, as building, mobile vehicle, or special facility, it often will expend very large cost, even will take a lot of social resources, some also can bring negative impact.
On the other hand, along with the continuous progress of the communication technology and improving constantly of mobile phone widespread popularity, adopt mobile phone short messages to come broadcast advertisement information to also become a kind of selection of merchant advertisement strategy.The mode that prior art adopts SMS to provide advertising message is normally compiled note by ad content, then by note according to phone number section, send to cellphone subscriber, mainly there is following drawback in the circulation way of this advertising message: the one, and, easily by mobile phone client, thought by mistake waste advertisements; The 2nd,, owing to being subject to the restriction of note number of words and form, the sanction bodily form formula of advertisement has also been subject to limitation; The 3rd,, advertisement owner cannot know the number of reading advertisement, cannot assess the effect of publicity, affects the enthusiasm that advertisement owner throws in advertisement.
Summary of the invention
The object of the invention is to overcome the deficiency of prior art, a kind of transmission method of mobile terminal Interactive Advertising information is provided, it is the circulation way that adopts active push, in conjunction with being arranged in terminal client program, the setting of client to ad content interest focus, make the issue of advertising message, more pointed, can not allow client think it is waste advertisements by mistake, in addition, by adopting the mode of personal identification, the information such as the securities that businessman is provided, realize system of real name authentication, for advertisement owner, can improve the effect of publicity of commercial advertisement, also can provide true safe business information for consumer, reach the object of mutual reciprocity and mutual benefit.
The technical solution adopted for the present invention to solve the technical problems is: a kind of transmission method of mobile terminal Interactive Advertising information, comprises the steps:
The advertisement information play device that is arranged on assigned address is to send the id information of the advertisement merchant site being associated with this assigned address by this assigned address and the mobile terminal that presets identical Data Transport Protocol;
Mobile terminal receives after the id information of described advertisement merchant site, by the id information of described advertisement merchant site be preset at the advertisement information server that interest mark in mobile terminal sends to high in the clouds;
The id information of the described advertisement merchant site that the advertisement information server utilization in high in the clouds receives finds and is preset at the ID index that all advertising messages of the ID that is directed to this advertisement merchant site in this advertising message database are set up from the advertising message database in high in the clouds; Every information in this ID index all has interest mark and the chained address being associated with corresponding advertisement information contents;
Advertisement information server compares the interest mark in the corresponding ID index of the interest mark of the mobile terminal receiving and advertising message database, and the corresponding chained address of interest mark that meets prerequisite is sent to mobile terminal;
The advertisement that the chained address that mobile terminal is sent the advertisement information server in high in the clouds is kept at mobile terminal browse thin in, this advertisement is browsed every thin information and is at least recorded the corresponding id information in He Gai chained address, chained address;
When the advertisement of mobile terminal, browse chained address in thin while being clicked, mobile terminal sends the request of downloading the corresponding advertisement information contents in described chained address to the advertisement information server in high in the clouds; After advertisement information server accepts request, according to id information, from the advertising message database in high in the clouds, transfer corresponding advertisement information contents and transmit to mobile terminal; By mobile terminal, play.
Further, when mobile terminal is downloaded the request of the corresponding advertisement information contents in described chained address to the advertisement information server transmission in high in the clouds, also comprise that mobile terminal sends authentication information to the advertisement information server in high in the clouds, is processed by advertisement information server.
The transmission method of a kind of mobile terminal Interactive Advertising information of the present invention, that the advertising message data that comprised magnanimity and user profile treating apparatus are arranged in high in the clouds, the server in high in the clouds, it sees through wireless network, mainly mobile Internet, to advertising message and the interaction personal identity authentication service of mobile terminal client playing request.
In certain region, road junction or gate inhibition that the selection pedestrian of businessman often passes through, settle advertisement information play device of the present invention, this advertisement information play device can be a kind of special RFID reader device.Advertisement information play device can be realized by radio-frequency (RF) transceiver, such as: can be realized by the bluetooth processor of single-chip.The software that has comprised bluetooth protocol repertory and User Exploitation in such transceiver.An advertisement information play device the simplest, even can, without any need for the connecting interface of hardware, can realize by Bluetooth protocol radio communication with extraneous system setting.Advertisement information play device is ceaselessly to external world's transmitting a succinct and fixing information, that is: the ID of the advertisement merchant site of system definition.
Advertisement information play device of the present invention, by adopting wireless short-distance Bluetooth transmission protocol, system is started working after starting, and it, is gone out as the data message broadcast transmission of broadcast data packet ceaselessly the ID of advertisement merchant site by the antenna of self.
Advertisement information play device of the present invention, is to adopt the mode of less radio-frequency to launch advertising message to the external world, and the data transmission of its less radio-frequency, except Bluetooth protocol, can also adopt 2.4G RF, Zigbee agreement etc.
In the advertising message database in high in the clouds, according to the id information of the advertisement website of businessman, set up advertising message database index, under the ID index of each advertisement website, to there being some advertisement information contents, the prostatitis of every advertising message index, be provided with an interest mark, it is the coding of a mark, also includes directory address in advertising message index.
On mobile terminal, install and move an advertisement client end AP P software, near client holds the advertisement information play device of mobile phone approach businessman, will automatically receive the id information of the advertisement website that merchant advertisement player sends.Advertisement client end AP P software, can be the id information of advertisement website and the point of interest of oneself, send to the advertisement information server in high in the clouds, the advertisement information server in high in the clouds, the ID of the advertisement website of sending according to client, find the ID index of advertisement website of the advertising message database of this website, recheck client's point of interest, if there is the advertisement conforming to client's interest in ID index, the advertisement information server in high in the clouds, just, the catalogue of this advertisement, normally the chained address of advertising message sends to client's mobile terminal.The APP program of client's mobile terminal, can be these advertising message catalogues and corresponding ID, the advertisement that is stored in mobile terminal browse thin in, as being similar to the inbox of SMS, for client's browse queries.
Client is after the leisure, can open advertisement and browse book, if client is interested in a certain advertisement, click it, open chained address, advertisement client end AP P software, the chained address of advertising message and corresponding ID will be sent to the advertisement information server in high in the clouds, the advertisement information server in high in the clouds is according to the high in the clouds link address in ad information entry, by APP, completed the download of advertisement details, and play on mobile terminal.
In the method for the Interactive Advertising Information Communication of the present invention's design, at advertisement client end AP P software, when sending advertisement information play request to the advertisement information server in high in the clouds, also client's oneself authentication information, the digital certificate CA that normally process authenticates, it is stored in the SIM card or other safety feature of mobile phone, sends to the advertisement information server in high in the clouds.The advertisement information server in high in the clouds, according to the chained address of receiving and CA, accepts and processes these customer informations, and " who " client that just can confirm browse advertisements information be.
Advertising message of the present invention can also be various securities, reward voucher, activity notification of businessman etc.
Compared with prior art, the invention has the beneficial effects as follows:
The present invention be directed to and take smart mobile phone as terminal, installing terminal CLIENT PROGRAM APP on mobile phone, the advertising message resource of playing is by providing of high in the clouds advertisement information server is provided, the broadcast point of advertisement, certain crossing that is placed in pedestrian's process, only takies very little space, is a RFID reader device of a miniaturization, advertising message downloads in client's mobile phone by the server in high in the clouds, and user can selectivity play and watch advertising message.
The present invention adopts the circulation way of active push, in conjunction with being arranged in terminal client program APP, the setting of client to ad content interest focus, make the issue of advertising message, more pointed, can not allow client think it is waste advertisements by mistake, in addition, by adopting the mode of personal identification, the information such as the securities that businessman is provided, realize system of real name authentication, for advertisement owner, can improve the effect of publicity of commercial advertisement, also can, for consumer provides true safe business information, reach the object of mutual reciprocity and mutual benefit.
Below in conjunction with drawings and Examples, the present invention is described in further detail; But the transmission method of a kind of mobile terminal Interactive Advertising information of the present invention is not limited to embodiment.
Accompanying drawing explanation
Fig. 1 is hardware structure diagram of the present invention.
Embodiment
Embodiment
Shown in Figure 1, the transmission method of a kind of mobile terminal Interactive Advertising information of the present invention, comprises the steps:
The advertisement information play device 1 that is arranged on assigned address is to send the id information of the advertisement merchant site being associated with this assigned address by this assigned address and the mobile terminal 2 that presets identical Data Transport Protocol;
Mobile terminal 2 receives after the id information of described advertisement merchant site, by the id information of described advertisement merchant site be preset at the advertisement information server 3 that interest mark in mobile terminal sends to high in the clouds;
The id information of the described advertisement merchant site that the utilization of the advertisement information server 3 in high in the clouds receives finds and is preset at the ID index that all advertising messages of the ID that is directed to this advertisement merchant site in this advertising message database are set up from the advertising message database 4 in high in the clouds; Every information in this ID index all has interest mark and the chained address being associated with corresponding advertisement information contents;
Advertisement information server 3 compares the interest mark in the corresponding ID index of the interest mark of the mobile terminal receiving and advertising message database, and the corresponding chained address of interest mark that meets prerequisite is sent to mobile terminal 2;
The advertisement that the chained address that mobile terminal 2 is sent the advertisement information server in high in the clouds 3 is kept at mobile terminal 2 browse thin in, this advertisement is browsed every thin information and is at least recorded the corresponding id information in He Gai chained address, chained address;
When the advertisement of mobile terminal 2, browse chained address in thin while being clicked, mobile terminal 2 sends the request of downloading the corresponding advertisement information contents in described chained address to the advertisement information server 3 in high in the clouds; After advertisement information server 3 accepts request, according to id information, from the advertising message database 4 in high in the clouds, transfer corresponding advertisement information contents and transmit to mobile terminal; By mobile terminal, play.
Further, when mobile terminal 2 is downloaded the request of the corresponding advertisement information contents in described chained address to advertisement information server 3 transmissions in high in the clouds, also comprise that mobile terminal 2 sends authentication information to the advertisement information server 3 in high in the clouds, is processed by advertisement information server.
The transmission method of a kind of mobile terminal Interactive Advertising information of the present invention, that the advertising message data that comprised magnanimity and user profile treating apparatus are arranged in high in the clouds, the server in high in the clouds, it sees through wireless network, mainly mobile Internet, to advertising message and the interaction personal identity authentication service of mobile terminal client playing request.
In certain region, road junction or gate inhibition that the selection pedestrian of businessman often passes through, settle advertisement information play device of the present invention, this advertisement information play device can be a kind of special RFID reader device.Advertisement information play device can be realized by radio-frequency (RF) transceiver, such as: can be realized by the bluetooth processor of single-chip.The software that has comprised bluetooth protocol repertory and User Exploitation in such transceiver.An advertisement information play device the simplest, even can, without any need for the connecting interface of hardware, can realize by Bluetooth protocol radio communication with extraneous system setting.Advertisement information play device is ceaselessly to a succinct and fixing information of external world's transmitting, that is: the ID of the advertisement merchant site of system definition, is set as ADPlayer-ID.
Advertisement information play device of the present invention, by adopting wireless short-distance Bluetooth transmission protocol, system is started working after starting, and it, is gone out as the data message broadcast transmission of broadcast data packet ceaselessly the ID of advertisement merchant site by the antenna of self.The present embodiment adopts low-power consumption Bluetooth protocol, uses 3 broadcast channels, and each airtime is that the circulation of 0.6-1.2 millisecond sends continuously.
Advertisement information play device of the present invention, is to adopt the mode of less radio-frequency to launch advertising message to the external world, and the data transmission of its less radio-frequency, except Bluetooth protocol, can also adopt 2.4G RF, Zigbee agreement etc.
In the advertising message database in high in the clouds, according to the id information of the advertisement website of businessman, set up advertising message database index, under the ID index of each advertisement website, with ADPlayer-ID, represent, to there being some advertisement information contents, the prostatitis of every advertising message index, is provided with an interest mark Interest, it is the coding of a mark, also includes directory address and represent with Directory in advertising message index.
Following table is ADPlayer-ID-1 index;
On mobile terminal, install and move an advertisement client end AP P software, near client holds the advertisement information play device of mobile phone approach businessman, will automatically receive the id information of the advertisement website that merchant advertisement player sends.Advertisement client end AP P software, can be the id information of advertisement website and the point of interest Interest of oneself, send to the advertisement information server in high in the clouds, the advertisement information server in high in the clouds, the ID of the advertisement website of sending according to client, find the ID index of advertisement website of the advertising message database of this website, recheck client's point of interest Interest, if there is the advertisement conforming to client's interest in ID index, the advertisement information server in high in the clouds, just the catalogue Directory of this advertisement, normally the chained address of advertising message sends to client's mobile terminal.The APP program of client's mobile terminal, can be these advertising message catalogue Directory and corresponding ADPlayer-ID, the advertisement that is stored in mobile terminal browse thin in, as being similar to the inbox of SMS, for client's browse queries.
Client is after the leisure, can open advertisement and browse book, if client is interested in a certain advertisement, click it, open chained address Directory, advertisement client end AP P software, the chained address Directory of advertising message and corresponding ADPlayer-ID will be sent to the advertisement information server in high in the clouds, the advertisement information server in high in the clouds is according to the high in the clouds link address in ad information entry, by APP, completed the download of advertisement details, and play on mobile terminal.
In the method for the Interactive Advertising Information Communication of the present invention's design, at advertisement client end AP P software, when sending advertisement information play request to the advertisement information server in high in the clouds, also client's oneself authentication information, the digital certificate CA that normally process authenticates, it is stored in the SIM card or other safety feature of mobile phone, sends to the advertisement information server in high in the clouds.The advertisement information server in high in the clouds, according to the chained address of receiving and CA, accepts and processes these customer informations, and " who " client that just can confirm browse advertisements information be.
Advertising message of the present invention can also be various securities, reward voucher, activity notification of businessman etc.
Above-described embodiment is only used for further illustrating the transmission method of a kind of mobile terminal Interactive Advertising information of the present invention; but the present invention is not limited to embodiment; any simple modification, equivalent variations and modification that every foundation technical spirit of the present invention is done above embodiment, all fall in the protection domain of technical solution of the present invention.
Claims (2)
1. a transmission method for mobile terminal Interactive Advertising information, is characterized in that: comprise the steps:
The advertisement information play device that is arranged on assigned address is to send the id information of the advertisement merchant site being associated with this assigned address by this assigned address and the mobile terminal that presets identical Data Transport Protocol;
Mobile terminal receives after the id information of described advertisement merchant site, by the id information of described advertisement merchant site be preset at the advertisement information server that interest mark in mobile terminal sends to high in the clouds;
The id information of the described advertisement merchant site that the advertisement information server utilization in high in the clouds receives finds and is preset at the ID index that all advertising messages of the ID that is directed to this advertisement merchant site in this advertising message database are set up from the advertising message database in high in the clouds; Every information in this ID index all has interest mark and the chained address being associated with corresponding advertisement information contents;
Advertisement information server compares the interest mark in the corresponding ID index of the interest mark of the mobile terminal receiving and advertising message database, and the corresponding chained address of interest mark that meets prerequisite is sent to mobile terminal;
The advertisement that the chained address that mobile terminal is sent the advertisement information server in high in the clouds is kept at mobile terminal browse thin in, this advertisement is browsed every thin information and is at least recorded the corresponding id information in He Gai chained address, chained address;
When the advertisement of mobile terminal, browse chained address in thin while being clicked, mobile terminal sends the request of downloading the corresponding advertisement information contents in described chained address to the advertisement information server in high in the clouds; After advertisement information server accepts request, according to id information, from the advertising message database in high in the clouds, transfer corresponding advertisement information contents and transmit to mobile terminal; By mobile terminal, play.
2. the transmission method of mobile terminal Interactive Advertising information according to claim 1, it is characterized in that: further, when mobile terminal is downloaded the request of the corresponding advertisement information contents in described chained address to the advertisement information server transmission in high in the clouds, also comprise that mobile terminal sends authentication information to the advertisement information server in high in the clouds, is processed by advertisement information server.
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| CN107645537A (en) * | 2017-08-09 | 2018-01-30 | 北京摩拜科技有限公司 | Information issuing method, client, article, service end and system |
| CN107645537B (en) * | 2017-08-09 | 2021-12-24 | 汉海信息技术(上海)有限公司 | Information publishing method, client, article, server and system |
| CN110111126A (en) * | 2019-03-26 | 2019-08-09 | 浙江口碑网络技术有限公司 | The put-on method and client of advertisement, server-side, system |
| WO2020192259A1 (en) * | 2019-03-26 | 2020-10-01 | 浙江口碑网络技术有限公司 | Advertisement delivery method, client, server and system |
| CN112950286A (en) * | 2021-03-31 | 2021-06-11 | 支付宝(杭州)信息技术有限公司 | Interactive advertisement putting method and device and payment machine |
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