CN103763586A - Television program interaction method and device and server - Google Patents

Television program interaction method and device and server Download PDF

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Publication number
CN103763586A
CN103763586A CN201410021247.1A CN201410021247A CN103763586A CN 103763586 A CN103763586 A CN 103763586A CN 201410021247 A CN201410021247 A CN 201410021247A CN 103763586 A CN103763586 A CN 103763586A
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China
Prior art keywords
interaction
programme
interactive
feature information
fingerprint
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CN201410021247.1A
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CN103763586B (en
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李鹏
陆承恩
王凤宇
张阳
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KUYUN INTERACTIVE TECHNOLOGY Ltd
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KUYUN INTERACTIVE TECHNOLOGY Ltd
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Abstract

The invention discloses a television program interaction method and device and a server. The television program interaction method comprises the steps of obtaining the program feature information, sent by a client end, of the television program which is being played, judging whether the interaction triggering condition is met according to the program feature information, and carrying out television program interaction when the interaction triggering condition is met. According to the technical scheme, the server obtains the program feature information, sent by the client end, of the television program which is being played, whether the interaction triggering condition is met is judged according to the program feature information, television program interaction is carried out when the interaction triggering condition is met, and therefore television program interaction is automatically carried out, manual television program interaction by staff is avoided, and the operation burden is relieved.

Description

TV programme interactive approach, device and server
Technical field
The present invention relates to intelligent television technical field, particularly a kind of TV programme interactive approach,
Device and server.
Background technology
TV programme interaction refers to user when watching TV programme, also participates in some some game or interactions relevant to content of TV program simultaneously.Conventionally user can participate in TV programme interaction by modes such as note ballots, for example: in blind date class program, who welcome guest user selects finally can lead along by hand by note ballot mode; In football match, user by note ballot mode select penalty kick whether can penalize into etc.
But, in prior art, the staff that in TV programme interactive process, interaction content need to be runed manually writes, and when starting, TV programme interaction manually sends interaction content to user by staff, and manually finish this TV programme interactive process, thereby increased greatly the burden of operation.
Summary of the invention
The invention provides a kind of TV programme interactive approach, device and server, for reducing the burden of operation.
For achieving the above object, the invention provides a kind of TV programme interactive approach, comprising:
Obtain the programs feature information of the in progress TV programme of client transmission;
According to described programs feature information, judge whether to meet interactive trigger condition, and carry out TV programme interaction when meeting interactive trigger condition.
Alternatively, describedly according to programs feature information, judge whether to meet interactive trigger condition, and when meeting interactive trigger condition, carry out TV programme interaction and comprise:
According to described programs feature information, mate with the pre-stored initial fingerprint of interaction, when matching the consistent initial fingerprint of interaction, carry out TV programme interaction;
Described method also comprises:
According to described programs feature information and pre-stored interaction, finish fingerprint and mate, when consistent interaction finishes fingerprint, finish TV programme interaction matching.
Alternatively, the initial fingerprint of described interaction and described interactive to finish fingerprint be video finger print, or the initial fingerprint of described interaction and described interactive to finish fingerprint be audio-frequency fingerprint.
Alternatively, describedly when matching the consistent initial fingerprint of interaction, carry out TV programme interaction and comprise:
Obtain the interaction content associated with the initial fingerprint of described interaction, and send described interaction content to described client.
Alternatively, describedly according to programs feature information, judge whether to meet interactive trigger condition, and when meeting interactive trigger condition, carry out TV programme interaction and comprise:
According to described programs feature information, mate with the pre-stored initial scene of interaction, when matching the consistent initial scene of interaction, carry out TV programme interaction;
Described method also comprises:
According to described programs feature information, mate with pre-stored interactive end scene, when matching consistent interactive end scene, finish TV programme interaction.
Alternatively, describedly according to programs feature information, mate and comprise with the pre-stored initial scene of interaction:
According to program guide, obtain the type of in progress TV programme;
From the initial scene of pre-stored interaction, obtain the initial scene of interaction with the type association of described TV programme;
According to described programs feature information, mate with the initial scene of interaction of the type association of described and TV programme.
Alternatively, describedly when matching the consistent initial scene of interaction, carry out TV programme interaction and comprise:
Obtain the interaction content with the initial scene relating of described interaction, and send described interaction content to described client.
For achieving the above object, the invention provides a kind of TV programme interactive device, comprising:
Acquiring unit, for obtaining the programs feature information of the in progress TV programme of client transmission;
The first interactive unit, judges whether to meet interactive trigger condition according to described programs feature information, and carry out TV programme interaction when meeting interactive trigger condition.
Alternatively, described the first interactive unit comprises: matching module and interactive module, and described TV programme interactive device also comprises: the second interactive unit;
Described matching module, for mating with the pre-stored initial fingerprint of interaction according to described programs feature information;
Described interactive module, for carrying out TV programme interaction when matching the consistent initial fingerprint of interaction;
Described the second interactive unit, mates for finishing fingerprint according to described programs feature information and pre-stored interaction, finishes TV programme interaction matching when consistent interaction finishes fingerprint.
Alternatively, described interactive module comprises:
Acquisition module, for obtaining the interaction content associated with the initial fingerprint of described interaction;
Sending module, for sending described interaction content to described client.
Alternatively, described the first interactive unit comprises: matching module and interactive module, and described TV programme interactive device also comprises: the second interactive unit;
Described matching module, for mating with the pre-stored initial scene of interaction according to described programs feature information;
Described interactive module, for carrying out TV programme interaction when matching the consistent initial scene of interaction;
Described the second interactive unit for mating with pre-stored interactive end scene according to described programs feature information, finishes TV programme interaction when matching consistent interactive end scene.
Alternatively, described matching module comprises:
First obtains submodule, for obtain the type of in progress TV programme according to program guide;
Second obtains submodule, for the initial scene of the interaction from pre-stored, obtains the initial scene of interaction with the type association of described TV programme;
Matched sub-block, for mating with the initial scene of interaction of the type association of described and TV programme according to described programs feature information.
For achieving the above object, the invention provides a kind of server, comprising: above-mentioned TV programme interactive device.
The present invention has following beneficial effect:
In the technical scheme of TV programme interactive approach provided by the invention, device and server, server obtains the programs feature information of the in progress TV programme of client transmission, according to programs feature information, judge whether to meet interactive trigger condition, and when meeting interactive trigger condition, carry out TV programme interaction, the present invention has realized and has automatically carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.
Accompanying drawing explanation
The flow chart of a kind of TV programme interactive approach that Fig. 1 provides for the embodiment of the present invention one;
The flow chart of a kind of TV programme interactive approach that Fig. 2 provides for the embodiment of the present invention two;
The flow chart of a kind of TV programme interactive approach that Fig. 3 provides for the embodiment of the present invention three;
The structural representation of a kind of TV programme interactive device that Fig. 4 provides for the embodiment of the present invention four;
The structural representation of a kind of TV programme interactive device that Fig. 5 provides for the embodiment of the present invention five;
The structural representation of a kind of TV programme interactive device that Fig. 6 provides for the embodiment of the present invention six.
Embodiment
For making those skilled in the art understand better technical scheme of the present invention, below in conjunction with accompanying drawing, TV programme interactive approach provided by the invention, device and server are described in detail.
The flow chart of a kind of TV programme interactive approach that Fig. 1 provides for the embodiment of the present invention one, as shown in Figure 1, the method comprises:
Step 101, obtain the programs feature information of the in progress TV programme that client sends.
Each step in the present embodiment can be carried out by server.In the present embodiment, television set is when playing TV programme, client can send to server the programs feature information of in progress TV programme, this programs feature information is for representing the characteristic information sometime of in progress TV programme, for example: this programs feature information can be video finger print sometime or the audio-frequency fingerprint of this TV programme, or this programs feature information can be program scene sometime, or this programs feature information can be video segment or the audio fragment of this TV programme, or this programs feature information can be the video interception sometime of this TV programme.In the present embodiment, television set can be intelligent television or the television set being connected with Intelligent set top box, client can be arranged on intelligent television, Intelligent set top box or mobile terminal, and wherein, mobile terminal can comprise: mobile phone, panel computer, MP4 or portable computer etc.
In this step, client can send the programs feature information of in progress TV programme in real time to server.Particularly, client sends the programs feature information of in progress TV programme to server with setting-up time interval, and wherein, setting-up time interval can arrange according to the needs of program interaction.When server receives the programs feature information of client transmission, this programs feature information is judged.
Step 102, according to programs feature information, judge whether to meet interactive trigger condition, and carry out TV programme interaction when meeting interactive trigger condition.
Alternatively, this step specifically can comprise: according to programs feature information, mate with the pre-stored initial fingerprint of interaction, carry out TV programme interaction when matching the consistent initial fingerprint of interaction.Wherein, server, when matching the consistent initial fingerprint of interaction, has shown to meet interactive trigger condition, starts to carry out TV programme interaction with client.
Alternatively, this step specifically can comprise: according to programs feature information, mate with the pre-stored initial scene of interaction, carry out TV programme interaction when matching the consistent initial scene of interaction.Interactive scene is the video content scene of one group of special definition.For example: for sport category program, this interaction scene can be free kick scene, penalty kick scene or goal scene etc.; For blind date class program, this interaction scene can be welcome guest's scene or welcome guest scene of leading along by hand that appears on the scene.Interactive scene can comprise: interactive initial scene, and the interactive end scene corresponding with the initial scene of interaction.Interactive initial scene refers to touches the interactive action starting, and interactive end scene refers to and finishes interactive action.For example: for penalty kick scene, interactive initial scene is moved towards the action that penalty is prepared in penalty spot for sportsman, interactive end scene for judging the whether action of network access of ball after sportsman's shooting.Wherein, when matching the consistent initial scene of interaction, carry out TV programme interaction and specifically can comprise: obtain the interaction content with the initial scene relating of interaction, and send interaction content to client.
In carrying out TV programme interactive process, server can send interaction content to client.Interaction content refers to such an extent that be that user participates in the interactive content of TV programme itself, and interaction content itself must allow user be allowed a choice, and after certain hour resultful event.For example: interaction content can for whether the penalty shot on basketball court once hits, the whether success hand in hand of the welcome guest that whether penalty kick hits, whether a boxing match has KO action or the class program of once blindly dating on a football pitch.Preferably, interactive scene can be corresponding one by one with interaction content.For example: in football match, when sportsman moves towards penalty spot preparation penalty, trigger interactive initial scene, so server sends to client by interaction content, for user, select whether can score.
In the TV programme interactive approach that the present embodiment provides, server obtains the programs feature information of the in progress TV programme of client transmission, according to programs feature information, judge whether to meet interactive trigger condition, and when meeting interactive trigger condition, carry out TV programme interaction, the present embodiment has been realized and has automatically been carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.
The flow chart of a kind of TV programme interactive approach that Fig. 2 provides for the embodiment of the present invention two, the present embodiment is mainly the TV programme for recorded broadcast class, as shown in Figure 2, the method comprises:
Step 201, server extract interactive initial fingerprint from TV programme to be played, and store interactive initial fingerprint.
Particularly, for the TV programme of recorded broadcast class, can get in advance this TV programme, server can need to produce interactive time point and extract interactive initial fingerprint in TV programme to be played.The initial fingerprint of this interaction can be video finger print or audio-frequency fingerprint, and preferably, the initial fingerprint of this interaction is video finger print.
Step 202, server extract the interactive fingerprint that finishes from TV programme to be played, and the interactive fingerprint that finishes of storage.
Particularly, server can need to finish interactive time point and extracts the interactive fingerprint that finishes in TV programme to be played.It can be video finger print or audio-frequency fingerprint that this interaction finishes fingerprint, and preferably, the initial fingerprint of this interaction is video finger print.
Step 203, server generate and store interaction content, and interaction content and the above-mentioned initial fingerprint of interaction are associated.
Step 204, server obtain the programs feature information of the in progress TV programme of client transmission.
By above-mentioned step 201, to step 203, on server, obtain the initial fingerprint of interaction and the interactive end fingerprint of TV TV programme, and set up the incidence relation of interactive initial fingerprint and interaction content.Therefore,, in the above-mentioned TV programme to be played of television for play, now, this TV programme to be played is called in progress TV programme.Client can be extracted TV show features information from the different time points of in progress TV programme, and the TV show features information of the different time points extracting is sent to server.
In the present embodiment, this programs feature information that client sends can be video finger print or audio-frequency fingerprint, or this programs feature information that client sends can be video segment or audio fragment.
Step 205, server mate with the pre-stored initial fingerprint of interaction according to programs feature information.
In the present embodiment, if the programs feature information that client sends is video finger print or audio-frequency fingerprint, server directly mates this programs feature information with the pre-stored initial fingerprint of interaction, to realize, matches the initial fingerprint of the interaction consistent with this programs feature information.
In the present embodiment, when if the programs feature information that client sends is video segment or audio fragment, server can extract video finger print or from audio fragment, extract audio-frequency fingerprint from video segment, and the video finger print extracting or audio-frequency fingerprint are mated with the pre-stored initial fingerprint of interaction, to realize, match the initial fingerprint of the interaction consistent with video finger print or audio-frequency fingerprint.
Step 206, server, when matching the consistent initial fingerprint of interaction, obtain the interaction content associated with the initial fingerprint of interaction, and send interaction content to client.
When server matches the consistent initial fingerprint of interaction, judge the interactive trigger condition of this programs feature information conforms, thereby triggered the beginning of TV programme interactive process.And point sometime corresponding to this programs feature information can be used as the start time point of TV programme interactive process.
When server identifies interactive initial fingerprint, triggered the beginning of TV programme interactive process, thereby server obtains the interaction content associated with the initial fingerprint of interaction and sends interaction content to client.When client is to interaction content, use the user of this client to carry out TV programme interaction according to interaction content.When television set shows this interaction content, preferably, user can participate in TV programme interaction by TV remote controller; When mobile terminal shows this interaction content, user can participate in TV programme interaction by mobile terminal.
Server is sending in the process of interaction content, can first carry out time adjustment, then interaction content is sent to client.
Step 207, server finish fingerprint according to programs feature information and pre-stored interaction mates, and finishes TV programme interaction matching when consistent interaction finishes fingerprint.
User, carry out in the process of TV programme interaction, client can continue to send to server the programs feature information of in progress TV programme.In the present embodiment, if the programs feature information that client sends is video finger print or audio-frequency fingerprint, server directly finishes fingerprint by this programs feature information and pre-stored interaction and mates, and to realize, matches the interaction consistent with this programs feature information and finishes fingerprint.In the present embodiment, when if the programs feature information that client sends is video segment or audio fragment, server can extract video finger print or from audio fragment, extract audio-frequency fingerprint from video segment, and the video finger print extracting or audio-frequency fingerprint and pre-stored interaction are finished to fingerprint mate, to realize, match the interaction consistent with video finger print or audio-frequency fingerprint and finish fingerprint.
In the present embodiment, due to trigger TV programme when interactive server determined that interactive initial fingerprint that is to say that server is really interactive and finishes fingerprint, so in this step, server can only need to finish fingerprint according to programs feature information and the interaction determined and carries out matching treatment.When server matches consistent interaction and finishes fingerprint, judge the interactive termination condition of this programs feature information conforms, thereby triggered the end of TV programme interactive process, finish TV programme interaction.And point sometime corresponding to this programs feature information can be used as the end time point of TV programme interactive process.
The method of the present embodiment for adopting fingerprint identification technology to identify interactive scene and carry out TV programme interaction, preferably, the method that the present embodiment provides is applied in the TV programme interactive process of recorded broadcast class TV programme.
In the TV programme interactive approach that the present embodiment provides, server mates with the pre-stored initial fingerprint of interaction according to described programs feature information, when matching the consistent initial fingerprint of interaction, carry out TV programme interaction, according to described programs feature information and pre-stored interaction, finishing fingerprint mates, when finishing fingerprint, consistent interaction finishes TV programme interaction matching, the present embodiment has been realized and has automatically been carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.In the present embodiment, adopt fingerprint identification technology from TV programme to be played, extract interactive initial fingerprint and interactively finish fingerprint, and generating interactive content in advance, make TV programme interactive process coupling precisely, thereby improved the quality of TV programme interaction.
The flow chart of a kind of TV programme interactive approach that Fig. 3 provides for the embodiment of the present invention three, the present embodiment is mainly for live class TV programme, especially there is some fixed mode program, can consider fixed mode to be wherein set as an interactive scene, as shown in Figure 3, the method comprises:
Step 301, the historical program data of collection of server.
In the present embodiment, historical program data can be TV programme or other program material that can collect of having play.
Step 302, server be according to historical program data, generating interactive scene, and store described interactive scene, interactive scene comprises interactive initial scene and interactive end scene.
In this step, server can extract interactive initial scene and interactive end scene from historical program data.Concrete, this interaction scene can be to carry out feature extraction in video interception, then the feature analysis of extracting is obtained, for example, for the video interception of a certain football match, can extract these features of sportsman, goalkeeper and goal, analyze its incidence relation, thereby show that it meets this fixed mode of will getting a penalty, thereby obtain penalty kick and be about to start this interactive initial scene, for other program, also can take similar analysis mode.
Step 303, server generate the interactive template with interactive scene matching, and store this interaction template.
In the present embodiment, the template that interactive template is interaction content, can generating interactive content to fill substance in interactive template, and this interaction template can be corresponding one by one with interactive scene.For example, corresponding to the scene of male welcome guest's admission in blind date program, interactive template "---whether male welcome guest can lead along by hand successfully " can be set, concrete, for actual TV programme, can add male welcome guest's name, or sequence number, generating interactive content.
Step 304, server obtain the programs feature information of the in progress TV programme of client transmission.
This TV programme of television for play, client can be extracted TV show features information from the different time points of in progress TV programme, and the TV show features information of the different time points extracting is sent to server.
In the present embodiment, this programs feature information that client sends can be program scene, or this programs feature information that client sends can be video segment or audio fragment.
Step 305, server mate with the pre-stored initial scene of interaction according to described programs feature information, carry out TV programme interaction when matching the consistent initial scene of interaction.
In the present embodiment, if the programs feature information that client sends is program scene, server directly mates this programs feature information with the pre-stored initial scene of interaction, to realize, matches the initial scene of the interaction consistent with this programs feature information.
In the present embodiment, when if the programs feature information that client sends is video segment or audio fragment, server can obtain program scene to video segment or audio fragment analysis, and this program scene is mated with the pre-stored initial scene of interaction, to realize, match the initial scene of the interaction consistent with program scene.
In this step, preferably, server can obtain according to program guide the type of in progress TV programme, from the initial scene of pre-stored interaction, obtain the initial scene of interaction with the type association of described TV programme, according to described programs feature information, mate with the initial scene of interaction of the type association of described and TV programme.Preferably, program guide is that (Electronic Program Guide is called for short: EPG) electric program menu.Adopt program guide can dwindle the scope of interactive scene Recognition, thereby make server can identify more fast and accurately interactive initial scene.
Step 306, server, when matching the consistent initial scene of interaction, by the interactive template generating interactive content with interactive scene matching, and send interaction content to client.
When server matches the consistent initial scene of interaction, judge the interactive trigger condition of this programs feature information conforms, thereby triggered the beginning of TV programme interactive process.And point sometime corresponding to this programs feature information can be used as the start time point of TV programme interactive process.
When server identifies interactive initial scene, triggered the beginning of TV programme interactive process, thereby server sends interaction content by the interactive template generating interactive content with interactive scene matching and to client.When client is to interaction content, use the user of this client to carry out TV programme interaction according to interaction content.Wherein, interaction content and interactive scene matching.
When television set shows this interaction content, preferably, user can participate in TV programme interaction by TV remote controller; When mobile terminal shows this interaction content, user can participate in TV programme interaction by mobile terminal.
Server is sending in the process of interaction content, can first carry out time adjustment, then interaction content is sent to client.
Alternatively, step 306 can comprise: server can be according to the initial scene of interaction, by the interactive template generating interactive content with interactive scene matching.Particularly, server can, according to the initial scene of interaction, be filled in interactive template with generating interactive content.
Alternatively, step 306 can comprise: server can be according to the initial scene of interaction and key message recognition result, by generating described interaction content with the interactive template of interactive scene matching.Particularly, server can, according to the initial scene of interaction and key message recognition result, be filled in interactive template with generating interactive content.Wherein, key message recognition result can comprise face recognition result and Word message recognition result, the result that the programs feature information of the in progress TV programme that face recognition result and Word message recognition result can send client for server is identified, for example: in football match, face recognition result can be the sportsman of penalty spot and/or the goalkeeper of defence; In blind date class entertainment, face recognition result can be welcome guest; The captions that Word message recognition result is got on can screen.Adopt key message recognition result to make interaction content abundanter.
Step 307, server mate with pre-stored interactive end scene according to programs feature information, finish TV programme interaction when matching consistent interactive end scene.
User, carry out in the process of TV programme interaction, client can continue to send to server the programs feature information of the different time points of in progress TV programme.In the present embodiment, if the programs feature information that client sends is program scene, server directly mates this programs feature information with pre-stored interactive end scene, to realize, matches the interactive end scene consistent with this programs feature information.In the present embodiment, when if the programs feature information that client sends is video segment or audio fragment, server can obtain program scene to video segment or audio fragment analysis, and this program scene is mated with pre-stored interactive end scene, to realize, match the initial scene of the interaction consistent with program scene.
In the present embodiment, during due to the interaction of triggering TV programme, server has been determined interactive initial scene, that is to say that server determined interactive end scene, thus in this step server can only need according to programs feature information with the interactive end scene of having determined is carried out to matching treatment.When server matches consistent interactive end scene, judge the interactive termination condition of this programs feature information conforms, thereby triggered the end of TV programme interactive process, finish TV programme interaction.And point sometime corresponding to this programs feature information can be used as the end time point of TV programme interactive process.
The method that the present embodiment provides can be applicable in the TV programme interactive process of live class or recorded broadcast class TV programme.Preferably, the method that the present embodiment provides is applied in the TV programme interactive process of live class TV programme.
In the TV programme interactive approach that the present embodiment provides, server mates with the pre-stored initial scene of interaction according to described programs feature information, when matching the consistent initial scene of interaction, carry out TV programme interaction, according to described programs feature information, mate with pre-stored interactive end scene, when matching consistent interactive end scene, finishing the interactive the present embodiment of TV programme has realized and has automatically carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.
The structural representation of a kind of TV programme interactive device that Fig. 4 provides for the embodiment of the present invention four, as shown in Figure 4, this device comprises: acquiring unit 1 and the first interactive unit 2.
Acquiring unit 1 is for obtaining the programs feature information of the in progress TV programme of client transmission; The first interactive unit 2 judges whether to meet interactive trigger condition according to described programs feature information, and carries out TV programme interaction when meeting interactive trigger condition.
The TV programme interactive device that the present embodiment provides can be used for realizing the TV programme interactive approach that above-described embodiment one provides, and specific descriptions can, referring to above-described embodiment one, repeat no more herein.
The TV programme interactive device that the present embodiment provides obtains the programs feature information of the in progress TV programme of client transmission, according to described programs feature information, judge whether to meet interactive trigger condition, and when meeting interactive trigger condition, carry out TV programme interaction, the present embodiment has been realized and has automatically been carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.
The structural representation of a kind of TV programme interactive device that Fig. 5 provides for the embodiment of the present invention five, as shown in Figure 5, the present embodiment is on the basis of above-described embodiment four, the first interactive unit 2 can comprise: matching module 21 and interactive module 22, TV programme interactive device also comprises: the second interactive unit 3.
Matching module 21 is for mating with the pre-stored initial fingerprint of interaction according to described programs feature information; Interactive module 22 for carrying out TV programme interaction when matching the consistent initial fingerprint of interaction; The second interactive unit 3 mates for finishing fingerprint according to described programs feature information and pre-stored interaction, finishes TV programme interaction matching when consistent interaction finishes fingerprint.
Preferably, interactive module 22 can comprise: acquisition module 221 and sending module 222.Acquisition module 221 is for obtaining the interaction content associated with the initial fingerprint of described interaction; Sending module 222 is for sending described interaction content to described client.
The TV programme interactive device that the present embodiment provides can be used for realizing the TV programme interactive approach that above-described embodiment two provides, and specific descriptions can, referring to above-described embodiment two, repeat no more herein.
The TV programme interactive device that the present embodiment provides mates with the pre-stored initial fingerprint of interaction according to described programs feature information, when matching the consistent initial fingerprint of interaction, carry out TV programme interaction, according to described programs feature information and pre-stored interaction, finishing fingerprint mates, when finishing fingerprint, consistent interaction finishes TV programme interaction matching, the present embodiment has been realized and has automatically been carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.In the present embodiment, adopt fingerprint identification technology from TV programme to be played, extract interactive initial fingerprint and interactively finish fingerprint, and generating interactive content in advance, make TV programme interactive process coupling precisely, thereby improved the quality of TV programme interaction.
The structural representation of a kind of TV programme interactive device that Fig. 6 provides for the embodiment of the present invention six, as shown in Figure 6, the present embodiment is on the basis of above-described embodiment four, the first interactive module 2 comprises: matching module 21 and interactive module 22, TV programme interactive device also comprises: the second interactive unit 3.
Matching module 21 is for mating with the pre-stored initial scene of interaction according to described programs feature information; Interactive module 22 for carrying out TV programme interaction when matching the consistent initial scene of interaction; The second interactive unit 3, for mating with pre-stored interactive end scene according to described programs feature information, finishes TV programme interaction when matching consistent interactive end scene.
Preferably, matching module 21 comprises: first obtains submodule 221, second obtains submodule 222 and matched sub-block 223.
First obtains submodule 221 for obtain the type of in progress TV programme according to program guide; Second obtains submodule 222 obtains the initial scene of interaction with the type association of described TV programme for the initial scene of the interaction from pre-stored; Matched sub-block 223 is for mating with the initial scene of interaction of the type association of described and TV programme according to described programs feature information.
The TV programme interactive device that the present embodiment provides can be used for realizing the TV programme interactive approach that above-described embodiment three provides, and specific descriptions can, referring to above-described embodiment three, repeat no more herein.
The TV programme interactive device that the present embodiment provides mates with the pre-stored initial scene of interaction according to described programs feature information, when matching the consistent initial scene of interaction, carry out TV programme interaction, according to described programs feature information, mate with pre-stored interactive end scene, when matching consistent interactive end scene, finishing the interactive the present embodiment of TV programme has realized and has automatically carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.
The embodiment of the present invention seven provides a kind of server, and this server comprises: TV programme interactive device.Wherein, TV programme interactive device can adopt the TV programme interactive device that above-described embodiment four, embodiment five or embodiment six provide.
The server that the present embodiment provides can identify the interactive scene of the programs feature information matches of the in progress TV programme sending with client, and carry out TV programme interaction according to the interactive scene identifying, the present embodiment has been realized and has automatically been carried out TV programme interaction, avoid staff manually to carry out TV programme interaction, thereby reduced the burden of operation.
Be understandable that, above execution mode is only used to principle of the present invention is described and the illustrative embodiments that adopts, yet the present invention is not limited thereto.For those skilled in the art, without departing from the spirit and substance in the present invention, can make various modification and improvement, these modification and improvement are also considered as protection scope of the present invention.

Claims (13)

1. a TV programme interactive approach, is characterized in that, comprising:
Obtain the programs feature information of the in progress TV programme of client transmission;
According to described programs feature information, judge whether to meet interactive trigger condition, and carry out TV programme interaction when meeting interactive trigger condition.
2. TV programme interactive approach according to claim 1, is characterized in that, describedly according to programs feature information, judges whether to meet interactive trigger condition, and when meeting interactive trigger condition, carries out TV programme interaction and comprise:
According to described programs feature information, mate with the pre-stored initial fingerprint of interaction, when matching the consistent initial fingerprint of interaction, carry out TV programme interaction;
Described method also comprises:
According to described programs feature information and pre-stored interaction, finish fingerprint and mate, when consistent interaction finishes fingerprint, finish TV programme interaction matching.
3. TV programme interactive approach according to claim 2, is characterized in that, the initial fingerprint of described interaction and described interactive to finish fingerprint be video finger print, or the initial fingerprint of described interaction and described interactive to finish fingerprint be audio-frequency fingerprint.
4. TV programme interactive approach according to claim 2, is characterized in that, describedly when matching the consistent initial fingerprint of interaction, carries out TV programme interaction and comprises:
Obtain the interaction content associated with the initial fingerprint of described interaction, and send described interaction content to described client.
5. TV programme interactive approach according to claim 1, is characterized in that, describedly according to programs feature information, judges whether to meet interactive trigger condition, and when meeting interactive trigger condition, carries out TV programme interaction and comprise:
According to described programs feature information, mate with the pre-stored initial scene of interaction, when matching the consistent initial scene of interaction, carry out TV programme interaction;
Described method also comprises:
According to described programs feature information, mate with pre-stored interactive end scene, when matching consistent interactive end scene, finish TV programme interaction.
6. TV programme interactive approach according to claim 5, is characterized in that, describedly according to programs feature information, mates and comprises with the pre-stored initial scene of interaction:
According to program guide, obtain the type of in progress TV programme;
From the initial scene of pre-stored interaction, obtain the initial scene of interaction with the type association of described TV programme;
According to described programs feature information, mate with the initial scene of interaction of the type association of described and TV programme.
7. TV programme interactive approach according to claim 5, is characterized in that, describedly when matching the consistent initial scene of interaction, carries out TV programme interaction and comprises:
Obtain the interaction content with the initial scene relating of described interaction, and send described interaction content to described client.
8. a TV programme interactive device, is characterized in that, comprising:
Acquiring unit, for obtaining the programs feature information of the in progress TV programme of client transmission;
The first interactive unit, judges whether to meet interactive trigger condition according to described programs feature information, and carry out TV programme interaction when meeting interactive trigger condition.
9. TV programme interactive device according to claim 8, is characterized in that, described the first interactive unit comprises: matching module and interactive module, and described TV programme interactive device also comprises: the second interactive unit;
Described matching module, for mating with the pre-stored initial fingerprint of interaction according to described programs feature information;
Described interactive module, for carrying out TV programme interaction when matching the consistent initial fingerprint of interaction;
Described the second interactive unit, mates for finishing fingerprint according to described programs feature information and pre-stored interaction, finishes TV programme interaction matching when consistent interaction finishes fingerprint.
10. TV programme interactive device according to claim 9, is characterized in that, described interactive module comprises:
Acquisition module, for obtaining the interaction content associated with the initial fingerprint of described interaction;
Sending module, for sending described interaction content to described client.
11. TV programme interactive devices according to claim 8, is characterized in that, described the first interactive unit comprises: matching module and interactive module, and described TV programme interactive device also comprises: the second interactive unit;
Described matching module, for mating with the pre-stored initial scene of interaction according to described programs feature information;
Described interactive module, for carrying out TV programme interaction when matching the consistent initial scene of interaction;
Described the second interactive unit for mating with pre-stored interactive end scene according to described programs feature information, finishes TV programme interaction when matching consistent interactive end scene.
12. TV programme interactive devices according to claim 11, is characterized in that, described matching module comprises:
First obtains submodule, for obtain the type of in progress TV programme according to program guide;
Second obtains submodule, for the initial scene of the interaction from pre-stored, obtains the initial scene of interaction with the type association of described TV programme;
Matched sub-block, for mating with the initial scene of interaction of the type association of described and TV programme according to described programs feature information.
13. 1 kinds of servers, is characterized in that, comprising: the arbitrary described TV programme interactive device of claim 8 to 12.
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