CN104102743A - Method and device for filtering webpage advertisement - Google Patents
Method and device for filtering webpage advertisement Download PDFInfo
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- CN104102743A CN104102743A CN201410373264.1A CN201410373264A CN104102743A CN 104102743 A CN104102743 A CN 104102743A CN 201410373264 A CN201410373264 A CN 201410373264A CN 104102743 A CN104102743 A CN 104102743A
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- Prior art keywords
- request
- access
- judge
- advertisement
- target web
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
- G06F16/9577—Optimising the visualization of content, e.g. distillation of HTML documents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L63/00—Network architectures or network communication protocols for network security
- H04L63/14—Network architectures or network communication protocols for network security for detecting or protecting against malicious traffic
- H04L63/1441—Countermeasures against malicious traffic
Abstract
The embodiment of the invention discloses a method and a device for filtering webpage advertisement, and relates to the technical field of network communication, wherein the method comprises the following steps that: an access request aiming at a target webpage is received; whether the access request is a real user request or not is judged according to an operation indicator variable in an operating system; if so, the access request is sent to a network side to obtain webpage data of the target webpage; and if not, the target webpage is judged to be an advertisement webpage, and the access request is not sent to the network side. When the scheme provided by the embodiment of the invention is used for filtering the webpage advertisement, the success rate of the webpage advertisement filtering and the user experience effect can be improved.
Description
Technical field
The present invention relates to network communications technology field, particularly a kind of method of filtering web page advertisement and device.
Background technology
Along with the rising year by year of number of network users, advertiser starts a large amount of input advertisements on webpage, when advertisement provides information to user, also to most of users, brings interference, therefore, from user's angle, is necessary the advertisement in webpage to filter.
Web advertisement can be divided into embedded advertisements and non-embedded advertisement, wherein, in non-embedded advertisement, more commonly by clicking advertisement link or automatically moving the mode of the corresponding script of advertisement link, the web advertisement representing with the form of new web page.In practical application, some advertisement represents because user clicks advertisement link, can think that user wants to check these advertisements, when filtering web page advertisement, can these advertisements not filtered, and other advertisements are to represent owing to automatically moving script corresponding to advertisement link, can think that user not necessarily wants to check these advertisements, when filtering web page advertisement, need filter these advertisements.
In view of the foregoing, in prior art, during filtering web page advertisement, can, according to user's operation, judge whether user wants to check this target web, thereby determine whether this target web to carry out web advertisement filtration.Yet in practical application, some malice advertisement meetings are by the mode of Run Script, analog subscriber clicking operation, and then make according to aforesaid way filtering web page advertisement failure.
Summary of the invention
The embodiment of the invention discloses a kind of method and device of filtering web page advertisement, to improve the success ratio of filtering web page advertisement.
For achieving the above object, the embodiment of the invention discloses a kind of method of filtering web page advertisement, described method comprises:
Reception is for the request of access of target web;
According to the operation indieating variable in operating system, judge whether described request of access is real user's request;
If yes, to network side, send described request of access, to obtain the web data of described target web;
If NO, judge that described target web, as advertisement webpage, does not send described request of access to network side.
Optionally, described, according to the operation indieating variable in operating system, judge whether described request of access is, before real user asks, also to comprise:
According to the operation indieating variable in browser, judge whether described request of access is real user's request;
If yes, according to the operation indieating variable in operating system, judge whether described request of access is real user's request;
If NO, judge that described target web, as advertisement webpage, does not send described request of access to network side.
Optionally, described, according to the operation indieating variable in operating system, judge whether described request of access is, before real user asks, also to comprise:
Whether the sign that judges described target web belongs to default advertisement webpage identification list;
If NO,, according to the operation indieating variable in operating system, judge whether described request of access is real user's request;
Otherwise, judge that described target web, as advertisement webpage, does not send described request of access to network side.
Optionally, according to the operation indieating variable in operating system, judge to such an extent that described request of access is after real user's request, also comprise:
Whether the sign that judges described target web belongs to default advertisement webpage identification list;
If NO, to network side, send described request of access, to obtain the web data of described target web.
Optionally, the operation indieating variable in described operating system, comprises following one or more in several:
The clicking operation time;
Clicking operation position;
The sign of the webpage that screen focus is corresponding.
For achieving the above object, the embodiment of the invention discloses a kind of device of filtering web page advertisement, described device comprises:
Request of access receiver module, for receiving the request of access for target web;
The first clicking operation judge module, for according to the operation indieating variable of operating system, judges whether described request of access is real user's request;
Request of access sending module, in the situation that described the first judgment result is that of clicking operation judge module is to send described request of access to network side, to obtain the web data of described target web;
Advertisement webpage determination module, in the situation that described the first clicking operation judge module the determination result is NO, judge that described target web, as advertisement webpage, does not send described request of access to network side.
Optionally, the device of described filtering web page advertisement also comprises:
Second clicks operation judges module, be used for according to the operation indieating variable of browser, judge whether described request of access is real user's request, if yes, trigger described the first clicking operation judge module, judge whether described request of access is real user's request, if NO, trigger described advertisement webpage determination module, judge that described target web is as advertisement webpage.
Optionally, the device of described filtering web page advertisement also comprises:
The first banner judge module, for judging whether the sign of described target web belongs to default advertisement webpage identification list, if NO, trigger described the first clicking operation judge module, judge whether described request of access is real user's request, otherwise, trigger described advertisement webpage determination module, judge that described target web is as advertisement webpage.
Optionally, the device of described filtering web page advertisement also comprises:
The second banner judge module, the in the situation that of for judgment result is that at described the first clicking operation judge module being, whether the sign that judges described target web belongs to default advertisement webpage identification list, if NO, trigger described request of access sending module, obtain the web data of described target web.
Optionally, the operation indieating variable in described operating system, comprises following one or more in several:
The clicking operation time;
Clicking operation position;
The sign of the webpage that screen focus is corresponding.
As seen from the above, in the scheme that the embodiment of the present invention provides, after the request of access receiving for target web, according to the operation indieating variable in operating system, judge whether request of access is real user's request, if not, judge that this target web, as advertisement webpage, does not send above-mentioned request of access to network side.Compared with prior art, the operation indieating variable in operating system can be by changes such as scripted codes, therefore, during scheme filtering web page advertisement that the application embodiment of the present invention provides, can improve success ratio and user's experience effect of filtering web page advertisement.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, to the accompanying drawing of required use in embodiment or description of the Prior Art be briefly described below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skills, do not paying under the prerequisite of creative work, can also obtain according to these accompanying drawings other accompanying drawing.
The first schematic flow sheet of the method for the filtering web page advertisement that Fig. 1 provides for the embodiment of the present invention;
The second schematic flow sheet of the method for the filtering web page advertisement that Fig. 2 provides for the embodiment of the present invention;
The third schematic flow sheet of the method for the filtering web page advertisement that Fig. 3 provides for the embodiment of the present invention;
The 4th kind of schematic flow sheet of the method for the filtering web page advertisement that Fig. 4 provides for the embodiment of the present invention;
The first structural representation of the device of the filtering web page advertisement that Fig. 5 provides for the embodiment of the present invention;
The second structural representation of the device of the filtering web page advertisement that Fig. 6 provides for the embodiment of the present invention;
The third structural representation of the device of the filtering web page advertisement that Fig. 7 provides for the embodiment of the present invention;
The 4th kind of structural representation of the device of the filtering web page advertisement that Fig. 8 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the present invention's part embodiment, rather than whole embodiment.Embodiment based in the present invention, those of ordinary skills, not making the every other embodiment obtaining under creative work prerequisite, belong to the scope of protection of the invention.
The first schematic flow sheet of the method for the filtering web page advertisement that Fig. 1 provides for the embodiment of the present invention, the method comprises:
S101: receive the request of access for target web.
In practical application, browser or there is the request of access for target web that the application of browser function receives, a certain button in can the page is touched to be triggered; Also can be that certain application is accessed triggered.
Wherein, can carry the sign of target web in request of access, certainly, the application does not limit information entrained in above-mentioned request of access.
S102: according to the operation indieating variable in operating system, judge whether request of access is real user's request, if so, carries out S103, otherwise, carry out S104; Wherein, the operation indieating variable in described operating system is for representing the variable of user's clicking operation in operating system.
Optionally, the operation indieating variable in aforesaid operations system, can comprise following one or more in several:
The clicking operation time; Clicking operation position; And the sign of webpage corresponding to screen focus.Certainly, the application just be take and is above-mentionedly described as example, in practical application, can determine as the case may be.
Exemplary, if the operation indieating variable in operating system is clicking operation time or clicking operation position, the API that can provide by operating system (Application Programming Interface) function is determined numerical value corresponding to time or clicking operation position that clicking operation occurs, if it is real user's request that the numerical value obtaining not for empty, illustrates request of access.For example, aforementioned api function can be: API_highlightApproximateNodeInverted etc.
Exemplary, if the operation indieating variable in operating system is the sign of the webpage that screen focus is corresponding, whether the sign that can compare the webpage that screen focus is corresponding is consistent with the sign of target web entrained in above-mentioned request of access, if the two is consistent, illustrate that request of access is real user's request.
S103: send request of access to network side, to obtain the web data of target web.
Browser or the application with browser function send after the request of access for target web to network side, the server of network side is according to the received request of access for target web, this web data is offered to browser or have the application of browser function, browser or the application with browser function are shown target web according to this web data to user.
S104: judge that target web is as advertisement webpage, do not send request of access to network side.
In the present embodiment, if it is not real user's request that S102 determines request of access, can think that this request of access is that malice advertisement is by the mode of Run Script, simulation request of access out, this target web may be advertisement webpage, therefore, browser or the application with browser function do not send the request of access for target web to network side, to reach the object of filtering web page advertisement.
In practical application, consider as user provides better experience effect, after above-mentioned S104, can also provide information for user, this target web of reminding user is advertisement webpage, and can select whether to access this target web by user.
As seen from the above, in the scheme that the present embodiment provides, after the request of access receiving for target web, according to the operation indieating variable in operating system, judge whether request of access is real user's request, if not, judge that this target web, as advertisement webpage, does not send above-mentioned request of access to network side.Compared with prior art, because operation indieating variable can be by changes such as scripted codes, therefore, during scheme filtering web page advertisement that the application embodiment of the present invention provides, can improve success ratio and user's experience effect of filtering web page advertisement.
In a specific embodiment of the present invention, referring to Fig. 2, above-mentioned, according to the operation indieating variable in operating system, judge that whether request of access is that real user asks (S102) before, can also comprise:
S105: according to the operation indieating variable in browser, judge whether request of access is real user's request, if yes, carries out S102, otherwise, carry out S104.
In practical application, can first according to the operation indieating variable in browser, judge whether request of access is real user's request; If think real user's request, because the operation indieating variable in browser can be distorted, may there is error in judged result, therefore, can further carry out S102, take and judge more accurately whether request of access is real user's request.
In another specific embodiment of the present invention, referring to Fig. 3, above-mentioned, according to the operation indieating variable in operating system, judge that whether request of access is that real user asks (S102) before, can also comprise:
S106: whether the sign that judges target web belongs to default advertisement webpage identification list, if NO, carries out S102, otherwise, carry out S104.
Wherein, default advertisement webpage identification list is for recording the sign of advertisement webpage.In practical application, can edit this list, for example, increase therein advertisement webpage sign, revise the sign of certain webpage wherein or delete sign of several webpages wherein etc.
Those skilled in the art are understandable that, S102, S105 and S106 can also combine and judge.
In another specific embodiment of the present invention, referring to Fig. 4, above-mentioned, according to the operation indieating variable in operating system, judge whether request of access is that real user asks (S102) afterwards, and in the situation that judgment result is that of S102 is to comprise:
S107: whether the sign that judges target web belongs to default advertisement webpage identification list, if NO, carries out S103.
Optionally, if the sign of above-mentioned target web belongs to default advertisement webpage identification list, illustrate that user clicks advertisement page really, this may be user's maloperation, may be also that user wants to access this page really, therefore, in an embodiment of the present invention, if judgment result is that in S107 be, can carry out S104, directly abandon the access to this advertisement page; Or, can also provide information for user, this target web of reminding user is advertisement webpage, by user, selects whether to access this target web.
Corresponding with the method for above-mentioned filtering web page advertisement, the embodiment of the present invention also provides a kind of device of filtering web page advertisement.
The first structural representation of the device of the filtering web page advertisement that Fig. 5 provides for the embodiment of the present invention, this device comprises: request of access receiver module 501, the first clicking operation judge module 502, request of access sending module 503 and advertisement webpage determination module 504.
Wherein, request of access receiver module 501, for receiving the request of access for target web;
The first clicking operation judge module 502, for according to the operation indieating variable of operating system, judges whether described request of access is real user's request;
Request of access sending module 503, in the situation that described the first judgment result is that of clicking operation judge module 502 is to send described request of access to network side, to obtain the web data of described target web;
Advertisement webpage determination module 504, in the situation that described the first clicking operation judge module 502 the determination result is NO, judge that described target web, as advertisement webpage, does not send described request of access to network side.
Concrete, the operation indieating variable in operating system, can comprise following one or more in several:
The clicking operation time;
Clicking operation position;
The sign of the webpage that screen focus is corresponding.
As seen from the above, in the scheme that the present embodiment provides, after the request of access receiving for target web, according to the operation indieating variable in operating system, judge whether request of access is real user's request, if not, judge that this target web, as advertisement webpage, does not send above-mentioned request of access to network side.Compared with prior art, the operation indieating variable in operating system can be by changes such as scripted codes, therefore, during scheme filtering web page advertisement that the application embodiment of the present invention provides, can improve success ratio and user's experience effect of filtering web page advertisement.
In a specific embodiment of the present invention, referring to Fig. 6, to compare with previous embodiment, this device can also comprise: second clicks operation judges module 505.
Wherein, second clicks operation judges module 505, be used for according to the operation indieating variable of browser, judge that whether described request of access is real user's request, if yes, triggers described the first clicking operation judge module 502, judge whether described request of access is real user's request, if NO, trigger described advertisement webpage determination module 504, judge that described target web is as advertisement webpage.
In another specific embodiment of the present invention, referring to Fig. 7, to compare with previous embodiment, this device can also comprise: the first banner judge module 506.
Wherein, the first banner judge module 506, for judging whether the sign of described target web belongs to default advertisement webpage identification list, if NO, trigger described the first clicking operation judge module 502, judge whether described request of access is real user's request, otherwise, trigger described advertisement webpage determination module 504, judge that described target web is as advertisement webpage.
In another specific embodiment of the present invention, referring to Fig. 8, to compare with previous embodiment, this device can also comprise: the second banner judge module 507.
Wherein, the second banner judge module 507, the in the situation that of for judgment result is that at described the first clicking operation judge module 502 being, whether the sign that judges described target web belongs to default advertisement webpage identification list, if NO, trigger described request of access sending module 503, obtain the web data of described target web.
For device embodiment, because it is substantially similar in appearance to embodiment of the method, so description is fairly simple, relevant part is referring to the part explanation of embodiment of the method.
It should be noted that, in this article, relational terms such as the first and second grades is only used for an entity or operation to separate with another entity or operational zone, and not necessarily requires or imply and between these entities or operation, have the relation of any this reality or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thereby the process, method, article or the equipment that make to comprise a series of key elements not only comprise those key elements, but also comprise other key elements of clearly not listing, or be also included as the intrinsic key element of this process, method, article or equipment.The in the situation that of more restrictions not, the key element being limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment that comprises described key element and also have other identical element.
One of ordinary skill in the art will appreciate that all or part of step realizing in said method embodiment is to come the hardware that instruction is relevant to complete by program, described program can be stored in computer read/write memory medium, here alleged storage medium, as: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any modifications of doing within the spirit and principles in the present invention, be equal to replacement, improvement etc., be all included in protection scope of the present invention.
Claims (10)
1. a method for filtering web page advertisement, is characterized in that, described method comprises:
Reception is for the request of access of target web;
According to the operation indieating variable in operating system, judge whether described request of access is real user's request;
If yes, to network side, send described request of access, to obtain the web data of described target web;
If NO, judge that described target web, as advertisement webpage, does not send described request of access to network side.
2. method according to claim 1, is characterized in that, described, according to the operation indieating variable in operating system, judges whether described request of access is, before real user asks, also to comprise:
According to the operation indieating variable in browser, judge whether described request of access is real user's request;
If yes, carry out describedly according to the operation indieating variable in operating system, judge that whether described request of access is real user's request;
If NO, judge that described target web, as advertisement webpage, does not send described request of access to network side.
3. method according to claim 1, is characterized in that, described, according to the operation indieating variable in operating system, judges whether described request of access is, before real user asks, also to comprise:
Whether the sign that judges described target web belongs to default advertisement webpage identification list;
If NO, carry out describedly according to the operation indieating variable in operating system, judge that whether described request of access is real user's request;
Otherwise, judge that described target web, as advertisement webpage, does not send described request of access to network side.
4. method according to claim 1, is characterized in that, according to the operation indieating variable in operating system, judges that described request of access is after real user's request, also comprises:
Whether the sign that judges described target web belongs to default advertisement webpage identification list;
If NO, carry out describedly to network side, sending described request of access, to obtain the web data of described target web.
5. according to the method described in any one in claim 1-4, it is characterized in that the operation indieating variable in described operating system comprises following one or more in several:
The clicking operation time;
Clicking operation position; And
The sign of the webpage that screen focus is corresponding.
6. a device for filtering web page advertisement, is characterized in that, described device comprises:
Request of access receiver module, for receiving the request of access for target web;
The first clicking operation judge module, for according to the operation indieating variable of operating system, judges whether described request of access is real user's request;
Request of access sending module, in the situation that described the first judgment result is that of clicking operation judge module is to send described request of access to network side, to obtain the web data of described target web;
Advertisement webpage determination module, in the situation that described the first clicking operation judge module the determination result is NO, judge that described target web, as advertisement webpage, does not send described request of access to network side.
7. device according to claim 6, is characterized in that, described device also comprises:
Second clicks operation judges module, for according to the operation indieating variable of browser, judge whether described request of access is real user's request, if yes, trigger described the first clicking operation judge module, judge whether described request of access is real user's request; If NO, trigger described advertisement webpage determination module, judge that described target web is as advertisement webpage.
8. device according to claim 6, is characterized in that, described device also comprises:
The first banner judge module, for judging whether the sign of described target web belongs to default advertisement webpage identification list, if NO, triggers described the first clicking operation judge module, judges whether described request of access is real user's request; Otherwise, trigger described advertisement webpage determination module, judge that described target web is as advertisement webpage.
9. device according to claim 6, is characterized in that, described device also comprises:
The second banner judge module, the in the situation that of for judgment result is that at described the first clicking operation judge module being, whether the sign that judges described target web belongs to default advertisement webpage identification list, if NO, trigger described request of access sending module, obtain the web data of described target web.
10. according to the device described in any one in claim 6-9, it is characterized in that the operation indieating variable in described operating system comprises following one or more in several:
The clicking operation time;
Clicking operation position; And
The sign of the webpage that screen focus is corresponding.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410373264.1A CN104102743B (en) | 2014-07-31 | 2014-07-31 | A kind of method and device of filtering web page advertisement |
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| CN201410373264.1A CN104102743B (en) | 2014-07-31 | 2014-07-31 | A kind of method and device of filtering web page advertisement |
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| CN104102743B CN104102743B (en) | 2017-11-03 |
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| Publication number | Publication date |
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| CN104102743B (en) | 2017-11-03 |
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