CN104112214A - Device taking advertisements as transaction objects and method thereof - Google Patents
Device taking advertisements as transaction objects and method thereof Download PDFInfo
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- CN104112214A CN104112214A CN201310139938.7A CN201310139938A CN104112214A CN 104112214 A CN104112214 A CN 104112214A CN 201310139938 A CN201310139938 A CN 201310139938A CN 104112214 A CN104112214 A CN 104112214A
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Abstract
The invention provides a device taking advertisements as transaction objects and a method thereof, and relates to a device for advertisers to invite consumers to watch advertisements by providing payment through consumption coupons or stored-value cards and a method thereof. The device comprises an operation unit, a display unit and a consumption point providing unit. The operation unit receives an operation by a consumer, selects an advertisement provided by an advertiser and plays the advertisement to the consumer through the display unit. At the end of advertisement playing, the consumption point providing unit sends a consumption point of a store provided by the advertiser to the consumer, and the consumer can use the consumption point for payment in the store. Advertisers invite consumers to watch appropriate advertisements by providing payment through the means of consumption point so as to enable advertising fee to be used on an appropriate guest group.
Description
Technical field
The invention relates to a kind of devices and methods therefor that advertisement is trading object of take, particularly a kind of advertiser asks consumer to watch device and its implementation method of advertisement to provide consumption volume or stored value card Stored Value mode to pay.
Background technology
At present, traditional commerce marketing mode is mainly to provide ad information by TV, newspaper and magazine media, the actual benefit providing for its target consumer is quite limited, and the beginning of advertising marketing and maintain slowly, time intensive, and advertising expenditure is quite expensive.
At present, world-wide web has become widely used information superhighway, it connects almost global computer system, and user can adopt world-wide web interconnection and use different services; Wherein, E-mail has become and has been subject to one of widely used advertising marketing pipeline, it makes to be connected to the computer system communication each other of world-wide web, and then can be quick and a large amount of dispatch advertisement e-mail to E-mail, to reach the object of advertising marketing; Yet the supvr of most E-mails can directly be considered as junk mail by advertisement e-mail and directly delete, so advertising results are not good enough.
And know, world wide web (WWW) is represent the Internet and be designed to easy vision interface, the chance that scans described vision interface due to consumer every day is quite a lot of, therefore advertiser also adopts vision interface configuration advertising information in a large number, and advertiser buys the medium owner's of vision interface advertising space according to the benchmark of paying by behavior; Yet, during consumer links to world-wide web, except the commodity that special search expectation is bought and consumer is interesting, scarcely can note other commodity, its advertising results are also desirable not to the utmost, but advertiser still must pay expensive advertising fee, buy advertising space.
In addition, M typeization society kenel is day by day remarkable, and consumer behaviour is partial to the only large situation of high-quality consumption and low-quality low consumption two ends gradually.In consumption pattern with kind commodity, some consumption group can accept price the higher person, but some consumption group cannot accept price the higher person, the current commodity price in shop on the market, is forced to difference gradually for two kinds, high consumption kenel shop and low consumption kenel shop; Yet, the shop of high consumption kenel is not easy to attract low consumption group to come to consume, vice versa, this phenomenon causes shop to be forced to select its half of consumer of M typeization to manage, and gives up second half consumer's of M typeization commercial interest.In addition, the above-mentioned advertisement presenting by the vision interface mode of TV, newspaper, magazine, broadcast medium, Email or network, cannot distinguish recipient's sex, age, educational background, the consumer's such as region in-depth identity actively, so that a shot at a bird shoot bird for random rifle, and benefit is limited.For example: cotton wool advertisement watches mostly need only to the female consumer of about about 13 to 50 years old, if dial and put on the vision interface at TV, newspaper, magazine, broadcast medium, Email or networking, will there is male sex consumer to see, will waste the advertising cost of half in theory.For the problems referred to above, disclose yet on the market at present to have and anyly can overcome high consumption kenel and cannot distinguish the technology of user's in-depth identity in conjunction with gray advertisement, world-wide web and website, in view of this, the Commdity advertisement that how to allow every consumer can browsing provided wish search, and how to allow gray every red cent can positively be used in it the consumption group of actual needs, to promote advertisement benefit, overcoming above-mentioned shop cannot have a management mode can take into account the capable consumption habit of M two ends consumer simultaneously simultaneously, for example: the shop of high consumption kenel is not easy a difficult problem that attracts low consumption group to come to consume.Above, will be the where the shoe pinches solving in this those skilled in the art institute wish.
Summary of the invention
In view of this, fundamental purpose of the present invention, be to provide a kind of advertiser to ask consumer to watch the devices and methods therefor of advertisement to provide consumption volume or stored value card Stored Value mode to pay, can promote the wish that consume in the paramount consumption pattern of low consumption group shop, and with the ability of the Commdity advertisement that allows consumer can browsing provided wish search, promote advertisement benefit, to overcome in above-mentioned prior art, tradition adopts the not good enough problem of the advertising results of Email and networking vision interface advertisement broadcasting, and the shop of high consumption kenel is not easy the problem that attracts low consumption group to come to consume.
For achieving the above object, the invention provides a kind of device that advertisement is trading object of take, comprise:
One operating unit, accepts consumer's operation, and selects the advertising information that an advertiser provides and consumer is interesting;
One display unit, is electrically connected this operating unit, and play this advertising information, to consumer, watches; And
One consumption is counted unit is provided, be electrically connected this operating unit, and consumption is counted and is provided unit after described advertising information finishes, the consumption that sends the shop that described advertiser provides is counted, supply with consumer and take described consumption and count and consume to shop, make advertiser ask consumer to watch applicable advertising information to provide the described consumption mode of counting to pay.
By above-mentioned, consumer's body can be controlled the inventory that display unit is play plural advertising information via operating unit when high consumption shop, and can via operating unit, select arbitrary advertising information in described advertising information inventory according to consumer's oneself wish and interest, make display unit play the advertising information that described consumer selects, the Commdity advertisement of searching to supply with consumer's browsing provided wish, subsequently, after ad data broadcasting or interaction, the consumption that this consumption is counted provides unit can automatically send the shop of this high consumption kenel is counted to consumer, and this consumption is counted and only can be used in the hotel owner that the high consumption of broadcast advertisement device kenel is provided, so, the consumer that can supply with low consumption group takes the count shop of paramount consumption pattern of described consumption and consumes, the Commdity advertisement that simultaneously allows described consumer can browsing provided wish search, and then promote advertisement benefit.
Accordingly, due to described consumption, count can be directly to shopping or minimum price, therefore between advertiser and consumer, produce whereby the mechanism of exchange of money, consumer is as long as spend some time to see advertisement, the form that just can count with described consumption obtains money feedback, be enough to encourage consumer and actively watch advertisement, and consumer can select according to personal inclination, initiatively watch own interesting advertisement, to the probability that ad content is accepted by consumer be improved, benefit is promoted, and be conducive to promote related service and commodity.
Er advertiser aspect, this method can provide a kind of brand-new advertisement putting of advertiser to select, throw in advertisement and can according to the group of ad content product, put on by classification or limit specific group and watch, and above-mentioned classification can foundation: any special sort modes such as region, ground, age, sex, height, body weight, educational background, interest, custom, kinsfolk, annual income are placed advertisement.For example: in good faith district man, high price restaurant chain store wish is thrown in breakfast promotional advertisement, can use native system to select the consumer of good faith district, 20 ~ 40 working group and the outer food of custom, white collar class to watch advertisement.Its each minute advertising expenditure all will be used on necessary consumption group, is no longer that a shot at a bird shoot bird for random rifle.And, this method also can provide advertiser's detailed account, the cost that is each minute advertising expenditure flows to, even can prejudge out according to consumer's consumption habit the time of consumer's purchase next time product of the same type, and push away advertisement on consumer's mobile device in the mode making an initiative sally, make consumer have intimate sensation.
Below further illustrate the embodiment of device of the present invention:
According to above-mentioned primary structure feature, described operating unit, display unit and consumption are counted provides unit to be located on a board, in this board, be provided with the described operating unit of an electric connection, display unit is counted the control module of unit is provided with consumption, this control module is accepted consumer's operation and is selected this advertising information via this operating unit, and play this advertising information via this display unit, and control module orders about this consumption and counts and provide unit to send this consumption to count.
In enforcement, this board can be placed in shop, the public place such as sales field or hotel, when putting in the shop of high consumption kenel, if the consumer of low consumption group wants to buy the commodity in shop in preferential mode, can in shop, via the operating unit of board, select interesting advertising information, and watch selected advertising information via the display unit of board, so as to obtaining the favourable price consumption of the commodity in high consumption kenel shop, count, and then count and buy commodity in preferential mode with the favourable price consumption of described commodity.
According to above-mentioned primary structure feature, described operating unit, display unit and consumption are counted provides unit also can be located on an electronic mobile apparatus, in this electronic mobile apparatus, be provided with the described operating unit of an electric connection, display unit is counted the control module of unit is provided with consumption, this control module is accepted consumer's operation and is selected this advertising information via this operating unit, and play this advertising information via this display unit, and control module orders about this consumption and counts and provide unit to send this consumption to count.
In enforcement, this electronic mobile apparatus can be mobile phone, panel computer or notebook computer etc. and can carry for consumer, therefore consumer can use electronics running gear watch selected advertising information in household, countryside or public place, and uses and watch the obtained consumption of the advertising information paramount consumption pattern shop of counting to buy commodity in preferential mode.
According to above-mentioned primary structure feature, this control module can be electrically connected a storage unit, and the data storage that described advertising information and consumption are counted is in this storage unit, or, this control module also can connection network internet an advertisement matchmaker close website, described advertising information closes website with the data storage that consumption is counted in the advertisement matchmaker of described Internet, this advertisement matchmaker closes website to be had matchmaker and closes mechanism, can be by all gray advertising information classification, and can build in advance the personal consumption information that advertisement matchmaker closes website according to consumer, matchmaker merges guiding consumer and watches required advertising information.
According to above-mentioned primary structure feature, this consumption count provide unit adopt to consumer provide consumption volume, at a discount volume, the mode that consumer's a consumption-orientation stored value card carries out Stored Value or a personal account number that consumer is set up in advance carries out Stored Value sent to consumption count.
In addition, the present invention is a kind of take the method that advertisement is trading object, comprise: set up an advertisement matchmaker and close website, this advertisement matchmaker closes website to be had matchmaker and closes mechanism, can be by all gray advertising information classification, and can build in advance the personal consumption information that advertisement matchmaker closes website according to consumer, matchmaker merges guiding or selects voluntarily to watch required advertising information by consumer;
Provide an operating unit to accept consumer operation, and select an advertiser to close via this advertisement matchmaker website provides and consumer is interesting advertising information, via a display unit, play to consumer and watch; And
After described advertising information finishes, the consumption that utilizes a consumption to count to provide unit to send the shop that described advertiser provides is counted, supply with consumer and take described consumption and count and consume to shop, make advertiser close and watch applicable advertising information to provide the described consumption mode of counting to pay please consumer to close website matchmaker via this advertisement matchmaker.
By above-mentioned, can control display unit via operating unit and play the advertising information that described consumer selects, the Commdity advertisement of searching to supply with consumer's browsing provided wish, and promote advertisement benefit; And consumption is counted and provided unit to finish rear automatic transmission consumption in advertising information to count to consumer, to supply with consumer, take described consumption and count and consume to shop.
Below further illustrate the embodiment of method of the present invention:
According to above-mentioned primary structure feature, this consumption is counted and be can be the advertising fee of this advertising information, and so advertiser can ask consumer to watch advertisement to provide the consumption mode of counting to pay via board or electronic mobile apparatus.
According to above-mentioned primary structure feature, the transmission number that this consumption is counted is directly proportional to the complexity of the reproduction time length of this advertising information, interactive feedback or questionnaire content complexity, so can be according to the length of advertising information reproduction time, the complexity of interactive feedback or questionnaire content complexity distribute consumption to count; In addition, different product advertisement has different consumption and counts.
The above-mentioned primary structure feature of foundation, this consumption is counted provides unit to roll up, roll up at a discount, send to consume count to stored value card Stored Value or to the mode of personal account number's Stored Value with consumption.
Compared to prior art, the present invention has advantages of as follows in fact:
1. according to consumer's oneself wish and interest, select and watch advertising information, can limit consumer watches own useful advertisement, and lifting advertisement benefit is conducive to promote related service and commodity.
2. when consumer finishes watching after advertising information, the mode of taking transmission consumption to count is repaid the customers, make the consumer of low consumption group can use the shop of consuming the paramount consumption pattern of counting to consume, with encourage consumer, actively watch advertisement.
When board is put in shop, during the public place such as sales field or hotel, can limit consumer and use consumption to count in this public place, with encourage consumer, to this public place, consume enthusiastically.
4. the board that is placed in shop, sales field etc. also can provide advertiser to do regional selection of throwing in advertisement, makes advertiser lift input advertisement for the machine of specific region.
5. if electronic mobile apparatus is opened location option, also can reach specific region and throw in the function of advertisement, the preferential ad content that makes consumer utilize electronic mobile apparatus to watch specific region just can obtain, to stimulate consumer, go to specific region consumption, or specify hotel owner's consumption.
6. can not limit occasion to use electronics running gear to watch advertising information, be conducive to consumer's own interesting advertising information of searching and read whenever and wherever possible, immediately add up required consumption and count.
7. by the design of mnemon and connection Internet, being conducive to immediately provides and upgrades advertising information, makes consumer can obtain up-to-date commodity information at any time.
8. advertiser can be used for advertising fee payment consumption and counts, so as to providing the consumption mode of counting to pay and ask consumer to watch advertisement, be conducive to allow that advertising fee is actual spends in suitable consumption group.
9. can distribute consumption to count according to the long and short of advertising information reproduction time, watch the reproduction time of advertising information longer, consume the distribution of counting more, and the send mode that consumption is counted is more reasonable.
Yet, for can be clearly and fully disclose the present invention, and give the legend of enumerating better enforcement, to describe its embodiment in detail as described later.
Accompanying drawing explanation
Fig. 1 discloses the stereographic map of device the first embodiment of the present invention; Fig. 2 discloses the functional block diagram of device of the present invention;
Fig. 3 discloses the stereographic map of device the second embodiment of the present invention; Fig. 4 discloses method step process flow diagram of the present invention.
Description of reference numerals
1,1a operating unit
2,2a display unit
3,3a consumption is counted unit is provided
31 drawing machines
32 card reader
4 control modules
5 storage unit
6 stored value cards
7 boards
8 electronic mobile apparatus
90 world-wide webs
91 advertising informations
92 consumption are counted.
Embodiment
Please refer to Fig. 1 and Fig. 2, disclose the accompanying drawing of embodiment of the present invention, wherein, Fig. 1 discloses the stereographic map of device the first embodiment of the present invention, and Fig. 2 discloses the functional block diagram of device of the present invention.
By above-mentioned accompanying drawing explanation the present invention is a kind of, take the device that advertisement is trading object, comprise an operating unit 1, a display unit 2 and a consumption and count unit 3 is provided, wherein:
This operating unit 1 can be accepted consumer's operation, and selects the advertising information 91 that an advertiser provides and consumer is interesting, and this operating unit 1 can have keyboard or contact panel.
This display unit 2 is electrically connected operating unit 1, and can broadcast advertisement data 91 watch to consumer, and this display unit 2 can have screen.
This consumption is counted provides unit 3 to be electrically connected operating unit 1, and consumption is counted and is provided unit 3 after described advertising information 91 finishes, the consumption that can send the shop that described advertiser provides counts 92, supplying with consumer takes described consumption and counts and 92 to this shop, consume, make advertiser ask consumer to watch applicable advertising information 91 to provide described consumption 92 modes of counting to pay.
By above-mentioned member, form, can sacrificial vessel to implement the present invention, consumer can control the inventory that display unit 2 is play plural advertising information 91 via operating unit 1, and arbitrary the advertising information 91 that can select in described advertisement listings via operating unit 1 according to consumer's oneself wish and interest, make display unit 2 play the advertising information 91 that described consumer selects, the Commdity advertisement of searching to supply with consumer's browsing provided wish, so, can select and watch advertising information 91 according to consumer's oneself wish and interest, the Commdity advertisement that allows described consumer can browsing provided wish search, with encourage consumer, actively watch advertisement, limiting consumer watches own useful advertisement, and lifting advertisement benefit is conducive to promote related service and commodity.
Subsequently, after advertising information 91 finishes, the consumption that this consumption is counted provides unit 3 can automatically send the shop of high consumption kenel counts 92 to consumer; So, can take to send consumption 92 the mode of counting and repay the customers, make the consumer of low consumption group take the count shop of 92 paramount consumption patterns of described consumption and consume.
Due to described consumption count 92 can be directly to shopping or at a discount, therefore between advertiser and consumer, produce whereby the mechanism of exchange of money, consumer is as long as spend some time to see advertisement, just can obtain money feedback with count 92 form of described consumption, be enough to encourage consumer and actively watch advertisement, and consumer can select according to personal inclination, watch own interesting advertisement, be conducive to promote related service and commodity, and be conducive to different consumption groups to provide commodity to sell service.
It is worth mentioning that, because consumer can directly select, watch own interesting advertisement, and advertiser can be used for paying described consumption by the payable advertising fee of script and count 92, so as to providing consumption 92 modes of counting to pay, ask consumer to watch advertisement, make advertising fee be actually used in and may buy in the consumption group of promotion item.
In more concrete enforcement, device of the present invention also comprises:
In enforcement, described operating unit 1, display unit 2 and consumption are counted and are provided unit 3 can be located on a board 7, in this board 7, be provided with the described operating unit 1 of an electric connection, display unit 2 is counted the control module of unit 34 is provided with consumption, this control module 4 can be accepted consumer's operation and select advertising information 91 via operating unit 1, and via display unit 2 broadcast advertisement data 91, and control module 4 can order about, and consuming counts provides unit 3 transmission consumption to count 92.
In enforcement, this operating unit 1 can be located at the position that board 7 tops are conducive to consumer's finger manipulation, and display unit 2 can be located at board 7 tops and be conducive to the position that consumer stands and watches.
In enforcement, this board 7 can be placed in shop, the public place such as sales field or hotel, when putting in the shop of high consumption kenel, if the consumer of low consumption group wants to buy the commodity in shop in preferential mode, can in shop, select interesting advertising information 91 by the operating unit 1 via board 7, and watch selected advertising information 91 via the display unit 2 of board 7, so as to obtaining the consumption of the commodity in high consumption kenel shop, count 92, and then count and 92 buy at a reduced price commodity with the consumption in this shop.
In enforcement, this control module 4 can be electrically connected a storage unit 5, and described advertising information 91 and consumption 92 the data of counting can be stored in storage unit 5; Or, this control module 4 also can wired or wireless connection network internet 90 an advertisement matchmaker close website, the advertisement matchmaker that described advertising information 91 and consumption 92 the data of counting can be stored in described world-wide web 90 closes website.
This advertisement matchmaker closes website to be had matchmaker and closes mechanism, can be by all gray advertising information 91 classification, and can according to consumer, build in advance the personal consumption information such as consumer behavior pattern that advertisement matchmaker closes website, custom, age, sex, educational background, zone of action, matchmaker merges guiding consumer and watches required advertising information 91.So, by the advertisement matchmaker of storage unit 5 and connection network internet 90, close the design of website, being conducive to immediately provides and upgrades advertising information 91, makes consumer can obtain up-to-date commodity information at any time.
Thus, advertiser spends money on advertisement like a shot at a bird shoot bird by no longer random rifle, but the consumption that turns to advertisement matchmaker to close website purchase advertisement counts 92, and consumption in each minute is counted and 92 all the platform matchmaker mechanism of closing of closing website by advertisement matchmaker and providing is offered to needed consumer, and consumer also can close on website this advertisement matchmaker and looks for and oneself need the advertising information of type commodity 91, optionally to watch or interaction, except can receiving needed useful ad information, and can obtain deserved consumption and count 92, overturn consumption mode in the past.In enforcement, this consumption count provide unit 3 adopt to consumer provide consumption volume, at a discount volume, the mode that consumer's a consumption-orientation stored value card 6 carries out Stored Value or a personal account number that consumer is set up in advance carries out Stored Value sent to consumption count 92.
In enforcement, when consumption is counted while providing unit 3 to be located on board 7, this consumption is counted provides unit 3 to comprise to be revealed in a drawing machine 31 and a card reader 32 of board 7 outer walls; This consumption is counted provides unit 3 or to roll up at a discount via the drawing machine described consumption volume of 31 output, the slot of this card reader 32 can be supplied with consumer's stored value card 6 and plant, and consumption is counted and provided unit 3 to carry out Stored Value via 32 pairs of stored value cards of card reader 6.
Thus, when board 7 is placed in shop, during the public place such as sales field or hotel, if consumer wants to buy the commodity in described public place in preferential mode, can select and watch advertising information 91 with display unit 2 by the operating unit 1 via board 7 in described public place, so as to obtaining consumption volume or the volume of converting into money of the commodity of described public place, and use described consumption volume or roll up and buy at a reduced price commodity at a discount, whereby, can limit consumer uses consumption to count 92 in this public place, with encourage consumer, to this public place, consume enthusiastically, and the board 7 that is placed in shop, sales field etc. also can provide advertiser to do regional selection of throwing in advertisement, make advertiser lift input advertisement for the machine of specific region.Hence one can see that, consumer directly buys commodity except selecting, if feel, commodity price is difficult to accept, also can watch advertising information 91 via the display unit 2 of board 7 of the present invention, and obtain consumption volume or roll up at a discount, and see the consumption volume that advertisement gets or roll up and buy at a reduced price commodity at a discount by described, cause the commodity in same shop to sell with original cost and favourable price, and then be conducive to difference consumption group to provide commodity to sell service, described in see that the preferential price differential of commodity that advertisement obtains can be by providing the advertiser of advertising information 91 to pay.Refer to shown in Fig. 3, disclose the stereographic map of device the second embodiment of the present invention, illustrating that described operating unit 1a, display unit 2a and consumption are counted provides unit 3a also can be located on an electronic mobile apparatus 8, and this electronic mobile apparatus 8 can be the electronic mobile apparatus that mobile phone, panel computer or notebook computer etc. can be carried for consumer.
In enforcement, when consumption is counted while providing unit 3a to be located on electronic mobile apparatus 8, this electronic mobile apparatus 8 can first link to advertisement matchmaker and close website down load application program (for example mobile phone A PP), and consumer can close website prior to advertisement matchmaker in advance and set up a personal account number, consumption is counted whereby provides unit 3a by world-wide web 90 connection advertisement matchmakers, to close website via this application program, consumer behavior pattern according to consumer reads described advertising information 91, and read count 92 data of consumption, the mode of the useful advertisement that meets consumer's information being broadcast to transmission immediately to push away is presented on electronic mobile apparatus 8, this consumption is counted and is provided unit 3 to close website via advertisement matchmaker personal account number is carried out to Stored Value.
It is worth mentioning that, this electronic mobile apparatus 8 also can be opened location option, to reach specific region, throw in the function of advertisement, the preferential ad content that makes consumer utilize electronic mobile apparatus 8 to watch specific region just can obtain, to stimulate consumer, go to specific region consumption, or specify hotel owner's consumption.
So, consumer can be in household, countryside or public place are used electronic mobile apparatus 8 to watch selected advertising information 91, and search whenever and wherever possible and the own interesting advertising information 91 of reading, can not limit occasion to use electronic mobile apparatus 8 to watch advertising information 91, the required consumption of instant accumulative total counts 92, and use and to watch the obtained consumption of the advertising information 91 92 paramount consumption pattern shops of counting to buy commodity in preferential mode, all the other members form with embodiment and are equal to above-described embodiment.
Refer to shown in Fig. 4, disclose method step process flow diagram of the present invention, and coordinate Fig. 1 to Fig. 3 to illustrate that the present invention is a kind of to take the method that advertisement is trading object, first, set up an advertisement matchmaker and close website, this advertisement matchmaker closes website to be had matchmaker and closes mechanism, can be by all gray advertising information 91 classification, and can build in advance the consumer behavior pattern that advertisement matchmaker closes website according to consumer, custom, age, sex, educational background, the personal consumption information such as zone of action, matchmaker merges guiding consumer and watches required advertising information 91, and comprise following method step:
S01: provide an operating unit 1,1a to accept consumer's operation, and select an advertiser to close via advertisement matchmaker the advertising information 91 that website provides and consumer is interesting;
S02: utilize operating unit 1,1a to control advertising information 91 and play to consumer and watch via a display unit 2,2a;
S03: after described advertising information 91 finishes, the consumption that utilizes a consumption to count to provide unit 3,3a to send the shop that described advertiser the provides 92 supply consumers that count;
S04: consumer takes described consumption and counts and 92 consume to shop, makes advertiser close and watch applicable advertising information 91 to provide described consumption 92 modes of counting to pay please consumer to close website matchmaker via advertisement matchmaker.
Thus, advertiser spends money on advertisement like a shot at a bird shoot bird by no longer random rifle, but the consumption that turns to advertisement matchmaker to close website purchase advertisement counts 92, and consumption in each minute is counted and 92 all the platform matchmaker mechanism of closing of closing website by advertisement matchmaker is offered to needed consumer, and consumer also can close on website advertisement matchmaker and looks for and oneself need the advertising information of type commodity 91, optionally to watch or interaction, except can receiving needed useful ad information, and can obtain deserved consumption and count 92, overturn consumption mode in the past.
Accordingly, the present invention can control display unit 2 via operating unit 1,1a, 2a plays the advertising information 91 that described consumer selects, the Commdity advertisement of searching to supply with consumer's browsing provided wish, and promote advertisement benefit; And consumption is counted and provided unit 3,3a to finish rear automatic transmission consumption in advertising information 91 to count 92 to consumer, to supply with consumer, take described consumption and count and 92 to shop, consume.
In more concrete enforcement, method of the present invention also comprises:
In enforcement, this consumption 92 advertising fees that can be advertising information 91 of counting; So, advertiser can ask consumer to watch advertisement to provide consumption 92 modes of counting to pay via board 7 or electronic mobile apparatus 8.
Wherein, this electronic mobile apparatus 8 more can close website according to consumer's consumer behavior pattern via advertisement matchmaker by application program (mobile phone A PP), and the mode of the useful advertisement that meets consumer's information being broadcast to transmission immediately to push away is presented on electronic mobile apparatus 8.
In enforcement, count 92 transmission number of this consumption is directly proportional to complexity or the questionnaire content complexity of the reproduction time length of advertising information 91, interactive feedback; So, can be according to the length of advertising information 91 reproduction times, the complexity of interactive feedback or questionnaire content complexity distribute consumption to count 92, watch the reproduction time of advertising information 91 longer, consumption 92 distribution of counting are more, and make count 92 send mode of consumption more reasonable; In addition, different product advertisement has different consumption and counts.
In enforcement, this consumption is counted provides unit 3 to roll up, roll up at a discount, send to consume count 92 to stored value card 6 Stored Values or to the mode of personal account number's Stored Value with consumption, and all the other members form and embodiment is equal to above-described embodiment.
According to above-mentioned, can reach the above-mentioned advertiser that makes asks consumer to watch the object of advertisement to provide consumption volume or stored value card 6 Stored Value modes to pay, promote the wish that consume in the paramount consumption pattern of low consumption group shop, and with the ability of the Commdity advertisement that allows consumer can browsing provided wish search, promote advertisement benefit, to overcome in above-mentioned prior art, tradition adopts the not good enough problem of the advertising results of Email and network vision interface advertisement broadcasting, and the shop of high consumption kenel is not easy the problem that attracts low consumption group to come to consume.
To sum up institute is old, is only preferred embodiment of the present invention, not in order to limit the present invention; All other do not depart from the equivalence completing under disclosed spirit to be modified or displacement, all should be contained within the scope of the claims in the present invention.
Claims (10)
1. the device that the advertisement of take is trading object, is characterized in that, it comprises:
One operating unit, accepts consumer's operation, and selects the advertising information that an advertiser provides and consumer is interesting;
One display unit, is electrically connected this operating unit, and play this advertising information, to consumer, watches; And
One consumption is counted unit is provided, be electrically connected this operating unit, and consumption is counted and is provided unit after described advertising information finishes, the consumption that sends the shop that described advertiser provides is counted, supply with consumer and take described consumption and count and consume to shop, make advertiser ask consumer to watch applicable advertising information to provide the described consumption mode of counting to pay.
2. as described in claim 1, take the device that advertisement is trading object, it is characterized in that, described operating unit, display unit and consumption are counted provides unit to be located on a board, in this board, be provided with the described operating unit of an electric connection, display unit is counted the control module of unit is provided with consumption, this control module is accepted consumer's operation and is selected this advertising information via this operating unit, and play this advertising information via this display unit, and control module orders about this consumption and counts and provide unit to send this consumption to count.
3. as claimed in claim 1ly take the device that advertisement is trading object, it is characterized in that, described operating unit, display unit and consumption are counted provides unit to be located on an electronic mobile apparatus, in this electronic mobile apparatus, be provided with the described operating unit of an electric connection, display unit is counted the control module of unit is provided with consumption, this control module is accepted consumer's operation and is selected this advertising information via this operating unit, and play this advertising information via this display unit, and control module orders about this consumption and counts and provide unit to send this consumption to count.
4. as described in claim 2 or 3, take the device that advertisement is trading object, it is characterized in that, this control module is electrically connected a storage unit, and the data storage that described advertising information and consumption are counted is in this storage unit.
5. as described in claim 2 or 3, take the device that advertisement is trading object, it is characterized in that, one advertisement matchmaker of this control module connection network internet closes website, described advertising information closes website with the data storage that consumption is counted in the advertisement matchmaker of described world-wide web, this advertisement matchmaker closes website to be had matchmaker and closes mechanism, can be by all gray advertising information classification, and can build in advance the personal consumption information that advertisement matchmaker closes website according to consumer, matchmaker merges guiding consumer and watches required advertising information.
6. as claimed in claim 1ly take the device that advertisement is trading object, it is characterized in that, this consumption count provide unit adopt to consumer provide consumption volume, at a discount volume, the mode that consumer's a consumption-orientation stored value card carries out Stored Value or a personal account number that consumer is set up in advance carries out Stored Value sent to consumption count.
7. the method that the advertisement of take is trading object, is characterized in that, it comprises:
Set up an advertisement matchmaker and close website, this advertisement matchmaker closes website to be had matchmaker and closes mechanism, can be by all gray advertising information classification, and can build in advance the personal consumption information that advertisement matchmaker closes website according to consumer, matchmaker merges guiding consumer and watches required advertising information;
Provide an operating unit to accept consumer operation, and select an advertiser to close via this advertisement matchmaker website provides and consumer is interesting advertising information, via a display unit, play to consumer and watch; And
After described advertising information finishes, the consumption that utilizes a consumption to count to provide unit to send the shop that described advertiser provides is counted, supply with consumer and take described consumption and count and consume to shop, make advertiser close and watch applicable advertising information to provide the described consumption mode of counting to pay please consumer to close website matchmaker via this advertisement matchmaker.
8. as claimed in claim 7ly take the method that advertisement is trading object, it is characterized in that, this consumption is counted as the advertising fee of this advertising information.
9. as claimed in claim 7ly take the method that advertisement is trading object, it is characterized in that, the transmission number that this consumption is counted is directly proportional to the complexity of the reproduction time length of this advertising information, interactive feedback or questionnaire content complexity.
10. as claimed in claim 7ly take the method that advertisement is trading object, it is characterized in that, this consumption is counted provides unit to roll up, roll up at a discount, send to consume count to stored value card Stored Value or to the mode of personal account number's Stored Value with consumption.
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| WO2021120868A1 (en) * | 2019-12-20 | 2021-06-24 | 支付宝(杭州)信息技术有限公司 | Resource settlement method and apparatus, electronic device and storage medium |
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Application publication date: 20141022 |