CN104469448A - CAM card and data processing method - Google Patents

CAM card and data processing method Download PDF

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Publication number
CN104469448A
CN104469448A CN201410812293.3A CN201410812293A CN104469448A CN 104469448 A CN104469448 A CN 104469448A CN 201410812293 A CN201410812293 A CN 201410812293A CN 104469448 A CN104469448 A CN 104469448A
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CN
China
Prior art keywords
type information
main frame
advertising message
cam card
request
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN201410812293.3A
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Chinese (zh)
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CN104469448B (en
Inventor
孙夜明
向柄宇
洪观洲
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guowei group (Shenzhen) Co., Ltd.
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Shenzhen State Micro Technology Co Ltd
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Priority to CN201410812293.3A priority Critical patent/CN104469448B/en
Publication of CN104469448A publication Critical patent/CN104469448A/en
Application granted granted Critical
Publication of CN104469448B publication Critical patent/CN104469448B/en
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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/418External card to be used in combination with the client device, e.g. for conditional access
    • H04N21/4181External card to be used in combination with the client device, e.g. for conditional access for conditional access
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H04N21/4583Automatically resolving scheduling conflicts, e.g. when a recording by reservation has been programmed for two programs in the same time slot
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Abstract

The embodiment of the invention discloses a CAM card. By means of the CAM card, resources of the CAM card are saved, and the normal filtering and descrambling are ensured. The CAM card comprises a receiver, a processor and a transmitter, wherein the receiver is used for receiving a first request sent by a host, and first advertisement type information is carried in the first request; the processor is used for confirming whether the first advertisement type information is preset target advertisement type information or not; the transmitter is used for transmitting a first response message to the hose when it is confirmed that the first advertisement type information is the preset target advertisement type information; the receiver is further used for receiving a second request sent by the host according to the first response message, and first advertisement information is carried in the second request; the transmitter is further used for transmitting the first advertisement information to the host according to the second request so that the host can display the first advertisement information through a UI. The embodiment of the invention further discloses a data processing method. By means of the data processing method, the resources of the CAM card are saved, and the normal filtering and descrambling are ensured.

Description

A kind of method of CAM card and data processing
Technical field
The present invention relates to digital television techniques field, particularly relate to a kind of method of CAM card and data processing.
Background technology
Condition receiving card (CAM, Condition Access Module) is inserted into the Conditional Access Module used in all-in-one CI slot, and for connecting the equipment of television set and outside source, main realization filters descrambling function.
Wherein, the process that this CAM card realizes filtering descrambling function is specially: carry out filtration descrambling to the information from external equipment, obtain the useful information relevant to program, after being changed into television content, show on a television set, in addition, this CAM card also needs Resources allocation to carry out filtration descrambling to the advertising message from different radio and TV operator front end, thus obtain the dissimilar advertising message of carrier customization, and this advertising message is shown on a television set.
But, because CAM needs additional allocation resource to carry out filtration descrambling to the advertising message of operator, when advertising message amount is very large, CAM can be caused because filter less than useful information, and affect the normal descrambling of CAM.
Summary of the invention
Embodiments providing a kind of CAM card and data processing method, for saving the resource of CAM card, ensureing to filter descrambling normally.
A kind of condition reception CAM card that embodiment of the present invention first aspect provides, comprising:
Receiver, for the first request that Receiving Host sends, carries the first advertisement type information in described first request;
Processor, for determining whether described first advertisement type information is preset targeted advertisements type information;
Transmitter, for when determining that described first advertisement type information is preset targeted advertisements type information, sends the first response message to described main frame;
Described receiver, also for receiving the second request that described main frame sends according to described first response message, carries the first advertising message in described second request;
Described transmitter, also for according to described second request, sends described first advertising message to described main frame, shows described first advertising message to make described main frame by UI.
In conjunction with the first aspect of the embodiment of the present invention, in the first implementation of embodiment of the present invention first aspect, described processor, also for obtaining described targeted advertisements type information.
In conjunction with the first implementation of the first aspect of the embodiment of the present invention, in the second implementation of embodiment of the present invention first aspect, described processor, specifically for obtaining advertising message, and determine the advertisement type information of advertising message, described advertisement type information is preserved as targeted advertisements type information.
In conjunction with the first aspect of the embodiment of the present invention, in the third implementation of embodiment of the present invention first aspect, described processor, also meets preset switching condition for determining whether;
Described transmitter, time also for determining to meet preset switching condition when described processor, send out the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information;
Described receiver, time also for determining that described second advertisement type information is preset targeted advertisements type information when described main frame, receives the response message that described main frame sends;
Described transmitter, also for when described receiver receives described response message, sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
In conjunction with the first aspect of the embodiment of the present invention or the second implementation of the first implementation of first aspect or first aspect or the third implementation of first aspect, in the 4th kind of implementation of first aspect, described processor also meets preset cut out condition for determining whether;
Described transmitter, time also for determining when described processor to meet preset closedown condition, send the 4th request to described main frame, carry described second advertising message in described 4th request, close the display of described second advertising message to make described main frame by UI.
A kind of data processing method that embodiment of the present invention second aspect provides, comprising:
The first request that CAM card Receiving Host sends, carries the first advertisement type information in described first request;
When determining whether described first advertisement type information is preset targeted advertisements type information, described CAM card sends response message to described main frame;
The second request that described main frame sends according to described response message is received in described CAM clamping, carries the first advertising message in described second request;
Described CAM card, according to described second request, sends described first advertising message to described main frame, shows described first advertising message to make described main frame by UI.
In conjunction with the second aspect of the embodiment of the present invention, in the first implementation of embodiment of the present invention second aspect, before described CAM card determines that whether described first advertisement type information is preset targeted advertisements type information, also comprise:
Described CAM card obtains described targeted advertisements type information.
A kind of implementation of second aspect in conjunction with the embodiment of the present invention, in the second implementation of embodiment of the present invention second aspect, described CAM card obtains described targeted advertisements type information and comprises:
Described CAM card obtains advertising message;
The advertisement type information of described advertising message determined by described CAM card;
Described advertisement type information is preserved as targeted advertisements type information by described CAM card.
In conjunction with the second aspect of the embodiment of the present invention, in the third implementation of embodiment of the present invention second aspect, at described CAM card to after described main frame sends the first advertising message, also comprise:
Described CAM card determines whether to meet preset switching condition;
When determining to meet preset switching condition, described CAM card sends the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information;
When described main frame determines that described second advertisement type information is preset targeted advertisements type information, the second response message that described main frame sends is received in described CAM clamping;
Described CAM card, according to described second response message, sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
In conjunction with the second aspect of the embodiment of the present invention or the second implementation of the first implementation of second aspect or second aspect or the third implementation of second aspect, in the 4th kind of implementation of the second aspect of the embodiment of the present invention, at described CAM card to after described main frame sends the second advertisement information, also comprise:
Described CAM card determines whether to meet preset closedown condition;
When determining to meet preset closedown condition, described CAM card sends the 4th request to described main frame, carries described second advertising message, close the display of described second advertising message to make described main frame by UI in described 4th request.
Application technical solution of the present invention has following beneficial effect:
Targeted advertisements type information is preset in CAM card, when receive main frame send comprise advertisement type information first request time, this CAM card can determine whether this advertisement type information is preset targeted advertisements type information, this targeted advertisements type information comprises the type information of the advertising message of carrier customization, then when this CAM card determines that this advertisement type information is preset targeted advertisements type information, response message is sent to main frame, this main frame is made to send the second request comprising advertising message according to this response message, this CAM card sends this advertising message according to this second request to main frame again, main frame is made to show this advertising message by UI, now for prior art, this CAM card carries out filtration descrambling without the need to additional allocation resource to the advertising message of operator, but can determine by preset advertisement type information the advertising message that the advertisement type information of carrier customization is corresponding, and this advertising message is shown, thus save the resource of CAM card, ensure that this CAM card realizes normal filtration descrambling.
Accompanying drawing explanation
The embodiment schematic diagram of a kind of CAM card that Fig. 1 is the embodiment of the present invention one, embodiment two, embodiment three and embodiment four provide;
An embodiment schematic diagram of a kind of data processing method that Fig. 2 provides for the embodiment of the present invention five;
An embodiment schematic diagram of a kind of data processing method that Fig. 3 provides for the embodiment of the present invention six;
An embodiment schematic diagram of a kind of data processing method that Fig. 4 provides for the embodiment of the present invention seven;
An embodiment schematic diagram of a kind of data processing method that Fig. 5 provides for the embodiment of the present invention eight;
A kind of data handling system structural representation that Fig. 6 provides for the embodiment of the present invention nine.
Embodiment
Embodiments providing a kind of CAM card and data processing method, for saving the resource of CAM card, ensureing to filter descrambling normally.
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those skilled in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
It should be noted that, the term used in embodiments of the present invention is only for the object describing specific embodiment, and not intended to be limiting the present invention." one ", " described " and " being somebody's turn to do " of the singulative used in the embodiment of the present invention and appended claims is also intended to comprise most form, unless context clearly represents other implications.
For the ease of understanding, technical scheme of the present invention, first the application scenarios of the CAM card in the embodiment of the present invention is introduced, CAM card is mainly used in digital TV field, for connecting external signal source device and Digital Television main frame, this CAM card can realize carrying out filtration descrambling to the relevant information of program and advertising message, in the embodiment of the present invention, be described from the filtration descrambling of this CAM card to advertising message, mainly comprise and advertising message is shown, the process of the renewal of advertising message and the closedown of advertising message, wherein, this advertising message can be carrier customization, also can be self-defining.
One, mutual between CAM card and main frame, realizes the display of advertising message:
Refer to Fig. 1, a kind of CAM card that the embodiment of the present invention one provides comprises:
Receiver 101, for the first request that Receiving Host sends, carries the first advertisement type information in described first request.
When broadcasting program broadcast, the advertising message intercutting carrier customization may be needed, or when main frame is started shooting, need to play startup advertisement information, now main frame can be asked to CAM card transmission first, carries the first advertisement type information needing the advertising message of broadcasting corresponding in this first request.
It should be noted that, this advertisement type information can be the advertisement type information of carrier customization, also can be user-defined advertisement type information, is specifically not construed as limiting herein.
Processor 102, for determining whether described first advertisement type information is preset targeted advertisements type information.
Be understandable that, after the receiver 101 of this CAM card receives the first request of main frame transmission, the processor 102 of this CAM card can judge to receive whether the advertisement type information carried in this first request is preset targeted advertisements type information, if, then this CAM card sends response message to main frame, if not, then this CAM card does not send this response message.
It should be noted that, in other embodiments, the processor 102 of this CAM card can judge to receive whether the advertisement type information carried in this first request is preset targeted advertisements type information, if, then this CAM card sends response message to main frame, carries the content that judged result is yes, if not in this response message, then this CAM card sends response message to main frame, carries the content that judged result is no in this response message.
Alternatively, processor 102 is also for obtaining described targeted advertisements type information.
The processor 102 of CAM card obtains advertising message, and analyze the adline of this advertising message, thus get the advertisement type information of this advertising message, and this advertisement type information is preserved, after such as advertising message being analyzed, the advertising message of this different adline is added mark, and this advertising message is carried out classification preservation according to different marks.
It should be noted that, this advertisement type information can by processor 102 active obtaining to, also can be after going out the type of this advertising message by other device analysis, send to CAM card, be specifically not construed as limiting herein.
Wherein, advertisement type information can be stored in the flash memory (Flash Memory) of this CAM card, and this Flash Memory also stores this advertising message sorted, the consolidation form formed after the form of this advertising message is through CAM card and Host Negotiation, in actual applications, this advertisement type information and this advertising message can also be stored in the general module of CAM card, are specifically not construed as limiting herein.
Transmitter 103, for when determining that described first advertisement type information is preset targeted advertisements type information, sends the first response message to described main frame.
Receiver 101, also for receiving the second request that described main frame sends according to described first response message, carries the first advertising message in described second request.
Be understandable that, when main frame receives the response message of CAM card transmission, represent in CAM card and store this first advertisement type information, when main frame does not receive the response message of CAM card transmission, then represent in CAM card and do not store this first advertisement type information.
In addition, the corresponding relation between advertisement type information and advertising message is stored in this main frame, therefore when main frame receive CAM card send out response message after, can according to this first advertisement type information and this corresponding relation, determine first advertising message corresponding with this first advertisement type information, then ask to CAM card transmission second, to obtain this first advertising message.
It should be noted that, the corresponding relation between this advertisement type information and advertising message can be pre-configured in this main frame, also can get from CAM card, specifically be not construed as limiting herein.
Described transmitter 103, also for according to described second request, sends described first advertising message to described main frame, shows described first advertising message to make described main frame by user interface (User Interface, UI).
Being understandable that, when receiver 101 receives the second request, by sending device 103, first advertising message of preserving being sent to main frame.
It should be noted that, the UI of this main frame specifically can show with the form such as startup advertisement, the advertisement of navigation main menu, second-level menu advertisement, channel list advertisement, electronic program guides (Electrnic Program Guide) EPG page ad, volume bar advertisement, corner advertisement, caption strips advertisement.
In the present embodiment, the receiver 101 of CAM card, memory 102, transmitter 103 can as independent modules, also can realize on one module as integrated, CAM card can be communicated by IC communication protocol with between main frame, and this CAM card can be connected by USB interface or IC interface with between main frame.
In addition, in the present embodiment, CAM card realizes the display of the first advertising message according to the request sent by Receiving Host, in actual applications, this CAM card initiatively can also send this first advertising message to main frame, thus realizes the display of this first advertising message, specifically repeats no more herein.
In the embodiment of the present invention, targeted advertisements type information is preset in the Flash Memory of CAM card, when receiver 101 receive main frame send comprise advertisement type information first request time, processor 102 can determine whether this advertisement type information is preset targeted advertisements type information, then transmitter 103 sends response message to main frame, this main frame is made to send the second request comprising advertising message according to this response message, this transmitter 103 sends this advertising message according to this second request to main frame again, main frame is made to show this advertising message by UI, now for prior art, this CAM card carries out filtration descrambling without the need to additional allocation resource to the advertising message of operator, but can determine by preset advertisement type information the advertising message that the advertisement type information of carrier customization is corresponding, and this advertising message is shown, thus save the resource of CAM card, ensure that this CAM card realizes normal filtration descrambling.
Two, mutual between CAM card and main frame, realizes the switching of advertising message:
Above in embodiment, when advertisement type information in the first request that main frame sends determined by the processor 102 of CAM card is targeted advertisements information, the second request that receiver 101 Receiving Host sends, and send the first advertising message corresponding to this advertisement type information by transmitter 103 to main frame, this the first advertising message is shown by UI to make this main frame, in another embodiment, this CAM card can also mutual by between main frame, switches to the second advertising message to show the first advertising message.
Please continue to refer to Fig. 1, a kind of CAM card that the embodiment of the present invention two provides comprises:
Processor 102, also meets preset switching condition for determining whether.
Be understandable that, in the present embodiment, this preset switching condition is the time of advertising message display, the time such as presetting advertisement display is 2 minutes, when this processor 102 can judge whether this first advertising message displaying time reaches 2 minutes, specifically the duration of the timer in CAM card can be set to 2 minutes, and then judge that whether this timer is overtime.
It should be noted that, actual should in, this switching condition can also for receiver 101 receive main frame send for switch advertising message display request, be specifically not construed as limiting herein.
Transmitter 103, time also for determining to meet preset switching condition when described processor, send out the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information.
Be understandable that, advertisement type information corresponding to the advertising message that can show is kept in main frame, when main frame receives the advertising message of CAM card transmission, need whether the first-selected adline judging this advertising message is that main frame can be supported in the advertisement type information shown a kind of, if, then show this advertising message, if not, then cannot show.Such as, cross processor 102 in CAM cartoon and judge that the UI of this main frame shows the first advertising information temporal and reaches the time of presetting, sent the 3rd request carrying the second advertisement type information to main frame by transmitter 103, then this main frame judges whether this second commercial paper information is the advertising message type supporting display again.
Receiver 101, time also for determining that described second advertisement type information is preset targeted advertisements type information when described main frame, receives the response message that described main frame sends.
Be understandable that, main frame can by when judging that described second advertisement type information is preset targeted advertisements type information, by the form of response message, this judged result can be sent to CAM card, this CAM cartoon is crossed receiver 101 and is received this response message, when main frame judges that described second advertisement type information is not preset targeted advertisements type information, then do not send response message.
Transmitter 103, also for when described receiver receives described response message, sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
It should be noted that, this main frame shows the second advertising message form by UI is identical with display the first advertising message, specifically repeats no more herein.
In the embodiment of the present invention, when the processor 102 of CAM card judges that the duration of the first advertising message display reaches preset duration, the 3rd request is sent to main frame by transmitter 103, then when main frame determines that the 3rd adline solicited message of asking is preset targeted advertisements type information, transmitter 103 sends the second advertising message to this main frame, make this main frame switch to the second advertising message to show the first advertising message, thus enable the quick display that must switch advertising message of main frame.
Three, mutual between CAM card and main frame, realizes the closedown of advertising message:
Above in embodiment, determine that the duration that main frame shows the first advertising message is when reaching preset duration at the processor 102 of CAM card, three requests are sent to main frame by transmitter, and when the advertisement type information that main frame is judged in the 3rd request is preset commercial paper information, the second advertising message is sent to main frame by transmitter 103, main frame is made to switch to the second advertising message to show the first advertising message by UI, in actual applications, this CAM card can also mutual by between main frame, realizes closing the advertising message of display.
Please continue to refer to Fig. 1, a kind of CAM card that the embodiment of the present invention three provides comprises:
Described processor 102, also meets preset cut out condition for determining whether.
Be understandable that, can preserve the playing duration of carrier customization advertising message in CAM card, this playing duration can be set according to actual needs by user, the playing duration of this setting is closed the condition of advertising message as Trigger processor 102.
It should be noted that, actual should in, this closedown condition can also for receiver 101 receive main frame send for close advertising message display request, be specifically not construed as limiting herein.
Transmitter 103, time also for determining when described processor to meet preset cut out condition, sends the 4th request to described main frame, carries described second advertising message, close the display of described second advertising message to make described main frame by UI in described 4th request.
Be understandable that, judge that the advertising information temporal of the current display of the UI of this main frame reaches the duration of setting at the processor 102 of CAM card, sent the 4th request carrying the advertising message of current display to main frame by transmitter 103, make the advertising message of the current display of this Host Shutdown, wherein, the advertising message of this current display can be at least one in the first advertising message and the second advertising message, is specifically not construed as limiting herein.
In the embodiment of the present invention, when the processor 102 of CAM card judges that the duration of the second advertising message display reaches setting duration, sent the 4th request carrying the second advertising message to main frame by transmitter 103, make this second advertising message of this Host Shutdown, by closing the advertising message exceeding setting duration, can host resource be saved, promote Consumer's Experience.
Four, mutual between CAM card and main frame, realizes the renewal of advertising message:
Above in embodiment, when the processor 102 of CAM card determines satisfied cut out condition, by transmitter 103 to the request of main frame transmission for closing current display advertising message, main frame is made to close the display of the second advertising message by UI, in actual applications, this CAM card can also mutual by between main frame, realizes upgrading the advertising message of display.
Please continue to refer to Fig. 1, a kind of CAM card that the embodiment of the present invention four provides comprises:
Described processor 102, also for when determining to meet preset update condition, upgrades preset advertising message.
Be understandable that, user can be set in CAM card the cycle setting advertising message and upgrade, and such as can set the update cycle is 24 hours, and this update cycle can adjust according to actual needs, processor 102 can preserve this update cycle, and using this update cycle as update condition.
In actual applications, processor 102 is when receiving the renewal instruction that external equipment sends, and this processor 102 upgrades the advertising message stored.
Wherein, this processor 102 can be upgraded the advertising message stored in CAM card by OTA mode of upgrading, also personalized customization advertising business can be carried out, as: startup advertisement, the range size, position etc. of the time that advertisement is ejected and advertisement display, and can select which type of mode to show advertising message by by CAM menu, as: MMI bullet frame display advertising message, corner advertisement shows, captions rolling shows, and CAM menu also can control the opening and closing of advertising message.
Above a kind of CAM card in the embodiment of the present invention is described, below a kind of data processing method in the embodiment of the present invention is described, particularly, can illustrate respectively from renewal five aspects of the display realizing advertising message alternately between CAM card and main frame, the switching of advertising message, the closedown of advertising message and advertising message.
One, mutual between CAM card and main frame, realizes the display of advertising message:
Refer to Fig. 2, a kind of data processing method that the embodiment of the present invention five provides comprises:
201, the first request of CAM card Receiving Host transmission, carries the first advertisement type information in described first request.
When broadcasting program broadcast, the advertising message intercutting carrier customization may be needed, or when main frame is started shooting, need to play startup advertisement information, now CAM card can Receiving Host send first request, this first request in carry the first advertisement type information corresponding to this advertising message.
It should be noted that, this advertisement type information can be the advertisement type information of carrier customization, also can be user-defined advertisement type information, is specifically not construed as limiting herein.
Alternatively, in the present embodiment after step 201, also 202 are comprised.
202, described CAM card obtains described targeted advertisements type information.
CAM card obtains advertising message, and analyze the adline of this advertising message, thus acquisition advertisement type information, and this advertisement type information is preserved, after such as advertising message being analyzed, the advertising message of this different adline is added mark, and this advertising message is carried out classification preservation according to different marks.
It should be noted that, this advertisement type information can also be that user according to the advertisement type information of the advertising message by carrier customization, can be pre-configured in this CAM card, or after the type being gone out this advertising message by other device analysis, send to CAM card, be specifically not construed as limiting herein.
It should be noted that, this targeted advertisements type information is the advertisement type information needing the advertising message play, such as startup advertisement etc.Wherein, advertisement type information can be stored in this CAM card with the form of parameter, and the consolidation form that the form of this advertising message sorted is formed after being through CAM card and Host Negotiation.
203, when determining whether described first advertisement type information is preset targeted advertisements type information, described CAM card sends response message to described main frame.
After this CAM clamping receives the first request of main frame transmission, this CAM card can judge to receive whether the advertisement type information carried in this first request is preset targeted advertisements type information, if, then this CAM card continues the second request that Receiving Host sends, if not, then this CAM card receives the first request of this main frame transmission again.
204, the second request that described main frame sends according to described response message is received in described CAM clamping, carries the first advertising message in described second request.
Be understandable that, main frame is from the response message that CAM card sends, know judged result, when this judged result is yes, then main frame is asked to CAM card transmission second, and carry the advertising message corresponding with this advertisement type information in this second request, now this CAM card can receive this advertising message, in such as the present embodiment, this advertising message is the first advertising message.
205, described CAM card is according to described second request, sends described first advertising message, show described first advertising message to make described main frame by UI to described main frame.
It should be noted that, the UI of this main frame specifically can show with the form such as startup advertisement, the advertisement of navigation main menu, second-level menu advertisement, channel list advertisement, electronic program guides (Electrnic Program Guide) EPG page ad, volume bar advertisement, corner advertisement, caption strips advertisement.
Two, mutual between CAM card and main frame, realizes the switching of advertising message:
Refer to Fig. 3, a kind of data processing method that the embodiment of the present invention six provides comprises:
301, the first request of CAM card Receiving Host transmission, carries the first advertisement type information in described first request.
302, described CAM card obtains described targeted advertisements type information.
CAM card obtains advertising message, and analyze the adline of this advertising message, thus acquisition advertisement type information, and this advertisement type information is preserved, after such as advertising message being analyzed, the advertising message of this different adline is added mark, and this advertising message is carried out classification preservation according to different marks.
303, when determining whether described first advertisement type information is preset targeted advertisements type information, described CAM card sends response message to described main frame.
304, the second request that described main frame sends according to described response message is received in described CAM clamping, carries the first advertising message in described second request.
305, described CAM card is according to described second request, sends described first advertising message, show described first advertising message to make described main frame by UI to described main frame.
It should be noted that, in the embodiment of the present invention, the manner of execution of step 301 to 305 is identical with embodiment one, repeats no more herein.
306, when determining whether to meet preset switching condition, described CAM card sends out the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information.
Be understandable that, in the present embodiment, this preset switching condition is the time of advertising message display, the time such as presetting advertisement display is 2 minutes, when this processor 102 can judge whether this first advertising message displaying time reaches 2 minutes, specifically the duration of the timer in CAM card can be set to 2 minutes, and then judge that whether this timer is overtime.
Be understandable that, advertisement type information corresponding to the advertising message that can show is kept in main frame, when main frame receives the advertising message of CAM card transmission, need whether the first-selected adline judging this advertising message is that main frame can be supported in the advertisement type information shown a kind of, if, then show this advertising message, if not, then cannot show.Such as, cross processor 102 in CAM cartoon and judge that the UI of this main frame shows the first advertising information temporal and reaches the time of presetting, sent the 3rd request carrying the second advertisement type information to main frame by transmitter 103, then this main frame judges whether this second commercial paper information is the advertising message type supporting display again.
307, when described main frame determines that described second advertisement type information is preset targeted advertisements type information, the response message that described main frame sends is received in described CAM clamping.
Be understandable that, main frame can by when judging that described second advertisement type information is preset targeted advertisements type information, by the form of response message, this judged result can be sent to CAM card, this CAM cartoon is crossed receiver 101 and is received this response message, when main frame judges that described second advertisement type information is not preset targeted advertisements type information, then do not send response message.
308, when described receiver receives described response message, described CAM card sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
Three, mutual between CAM card and main frame, realizes the closedown of advertising message:
Refer to Fig. 4, a kind of data processing method that the embodiment of the present invention seven provides comprises:
401, the first request of CAM card Receiving Host transmission, carries the first advertisement type information in described first request.
402, described CAM card obtains described targeted advertisements type information.
CAM card obtains advertising message, and analyze the adline of this advertising message, thus acquisition advertisement type information, and this advertisement type information is preserved, after such as advertising message being analyzed, the advertising message of this different adline is added mark, and this advertising message is carried out classification preservation according to different marks.
403, when determining whether described first advertisement type information is preset targeted advertisements type information, described CAM card sends response message to described main frame.
404, the second request that described main frame sends according to described response message is received in described CAM clamping, carries the first advertising message in described second request.
405, described CAM card is according to described second request, sends described first advertising message, show described first advertising message to make described main frame by UI to described main frame.
Alternatively, in the present embodiment, also comprise 406 after step 405.
406, when determining whether to meet preset switching condition, described CAM card sends out the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information.
407, when described main frame determines that described second advertisement type information is preset targeted advertisements type information, the response message that described main frame sends is received in described CAM clamping.
Be understandable that, main frame can by when judging that described second advertisement type information is preset targeted advertisements type information, by the form of response message, this judged result can be sent to CAM card, this CAM cartoon is crossed receiver 101 and is received this response message, when main frame judges that described second advertisement type information is not preset targeted advertisements type information, then do not send response message.
408, when described receiver receives described response message, described CAM card sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
In the present embodiment, step 401 is identical with embodiment three to 408, specifically repeats no more herein.
409, described CAM card determines whether to meet preset closedown condition.
Be understandable that, can preserve the playing duration of carrier customization advertising message in CAM card, this playing duration can be set according to actual needs by user, using the playing duration of this setting as triggering the condition of closing advertising message.
It should be noted that, actual should in, this closedown condition can also for CAM clamping receive main frame send for close advertising message display request, be specifically not construed as limiting herein.
410, when determining to meet preset closedown condition, described CAM card sends the 4th request to described main frame, carries described second advertising message, close the display of described second advertising message to make described main frame by UI in described 4th request.
Be understandable that, when CAM card judges that the advertising information temporal of the current display of the UI of this main frame reaches the duration of setting, the 4th request carrying the advertising message of current display is sent to main frame, make the advertising message of the current display of this Host Shutdown, wherein, the advertising message of this current display can be at least one in the first advertising message and the second advertising message, is specifically not construed as limiting herein.
Four, mutual between CAM card and main frame, realizes the closedown of advertising message:
Refer to Fig. 5, a kind of data processing method that the embodiment of the present invention eight provides comprises:
501, the first request of CAM card Receiving Host transmission, carries the first advertisement type information in described first request.
502, described CAM card obtains described targeted advertisements type information.
CAM card obtains advertising message, and analyze the adline of this advertising message, thus acquisition advertisement type information, and this advertisement type information is preserved, after such as advertising message being analyzed, the advertising message of this different adline is added mark, and this advertising message is carried out classification preservation according to different marks.
503, when determining whether described first advertisement type information is preset targeted advertisements type information, described CAM card sends response message to described main frame.
504, the second request that described main frame sends according to described response message is received in described CAM clamping, carries the first advertising message in described second request.
505, described CAM card is according to described second request, sends described first advertising message, show described first advertising message to make described main frame by UI to described main frame.
Alternatively, in the present embodiment, also comprise 406,407 and 408 after step 405.
506, when determining whether to meet preset switching condition, described CAM card sends out the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information.
507, when described main frame determines that described second advertisement type information is preset targeted advertisements type information, the response message that described main frame sends is received in described CAM clamping.
Be understandable that, main frame can by when judging that described second advertisement type information is preset targeted advertisements type information, by the form of response message, this judged result can be sent to CAM card, this CAM cartoon is crossed receiver 101 and is received this response message, when main frame judges that described second advertisement type information is not preset targeted advertisements type information, then do not send response message.
508, when described receiver receives described response message, described CAM card sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
Alternatively, in the present embodiment, also comprise 409 and 410 after step 408.
509, described CAM card determines whether to meet preset closedown condition.
510, when determining to meet preset closedown condition, described CAM card sends the 4th request to described main frame, carries described second advertising message, close the display of described second advertising message to make described main frame by UI in described 4th request.
In the present embodiment, step 501 is identical with embodiment four to 510, specifically repeats no more herein.
511, when CAM card is when determining to meet preset update condition, preset advertising message is upgraded.
Be understandable that, user can be set in CAM card the cycle setting advertising message and upgrade, and such as can set the update cycle is 24 hours, and this update cycle can adjust according to actual needs, CAM card can preserve this update cycle, and using this update cycle as update condition.
In actual applications, when CAM is stuck in the renewal instruction receiving external equipment transmission, this CAM card upgrades the advertising message stored.
Wherein, CAM card can be upgraded the advertising message stored in CAM card by OTA mode of upgrading, also personalized customization advertising business can be carried out, as: startup advertisement, the range size, position etc. of the time that advertisement is ejected and advertisement display, and can select which type of mode to show advertising message by by CAM menu, as: MMI bullet frame display advertising message, corner advertisement shows, and captions rolling shows, and CAM menu also can control the opening and closing of advertising message.
Above a kind of data processing method of the embodiment of the present invention is described, below in conjunction with Fig. 6, a kind of data handling system of the embodiment of the present invention is described, specifically comprises:
Conditional Access Module CAM card 601 and main frame 602.
Wherein, the first request that CAM card 601 sends for Receiving Host 602, carries the first advertisement type information in described first request;
Described CAM card, also for when determining whether described first advertisement type information is preset targeted advertisements type information, described CAM card 601 sends response message to described main frame 602;
Described main frame 602, for receiving the response message that described CAM card 601 sends, and generates the second request according to described response message.
Described CAM card 601, also for receiving the second request that described main frame 602 sends according to described response message, carries the first advertising message in described second request;
Described CAM card 601, also for according to described second request, sends described first advertising message to described main frame.
Described main frame 602, for receiving described first advertising message, and is shown described advertising message by UI.
Those skilled in the art can be well understood to, and for convenience and simplicity of description, the system of foregoing description, the specific works process of device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
In several embodiments that the application provides, should be understood that, disclosed system, apparatus and method, can realize by another way.Such as, device embodiment described above is only schematic, such as, the division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical, machinery or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form of SFU software functional unit also can be adopted to realize.
If described integrated unit using the form of SFU software functional unit realize and as independently production marketing or use time, can be stored in a computer read/write memory medium.Based on such understanding, the part that technical scheme of the present invention contributes to prior art in essence in other words or all or part of of this technical scheme can embody with the form of software product, this computer software product is stored in a storage medium, comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) perform all or part of step of method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, portable hard drive, read-only memory (ROM, Read-OnlyMemory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. various can be program code stored medium.
The above, above embodiment only in order to technical scheme of the present invention to be described, is not intended to limit; Although with reference to previous embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of various embodiments of the present invention technical scheme.

Claims (10)

1. a condition reception CAM card, is characterized in that, comprising:
Receiver, for the first request that Receiving Host sends, carries the first advertisement type information in described first request;
Processor, for determining whether described first advertisement type information is preset targeted advertisements type information;
Transmitter, for when determining that described first advertisement type information is preset targeted advertisements type information, sends the first response message to described main frame;
Described receiver, also for receiving the second request that described main frame sends according to described first response message, carries the first advertising message in described second request;
Described transmitter, also for according to described second request, sends described first advertising message to described main frame, shows described first advertising message to make described main frame by UI.
2. CAM card according to claim 1, is characterized in that, described processor, also for obtaining described targeted advertisements type information.
3. CAM card according to claim 2, is characterized in that, described processor, specifically for obtaining advertising message, and determining the advertisement type information of advertising message, being preserved by described advertisement type information as targeted advertisements type information.
4. CAM card according to claim 1, is characterized in that, described processor, also meets preset switching condition for determining whether;
Described transmitter, time also for determining to meet preset switching condition when described processor, send out the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information;
Described receiver, time also for determining that described second advertisement type information is preset targeted advertisements type information when described main frame, receives the response message that described main frame sends;
Described transmitter, also for when described receiver receives described response message, sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
5. CAM card according to any one of claim 1 to 4, is characterized in that, described processor also meets preset cut out condition for determining whether;
Described transmitter, time also for determining when described processor to meet preset closedown condition, send the 4th request to described main frame, carry described second advertising message in described 4th request, close the display of described second advertising message to make described main frame by UI.
6. a data processing method, is characterized in that, comprising:
The first request that CAM card Receiving Host sends, carries the first advertisement type information in described first request;
When determining whether described first advertisement type information is preset targeted advertisements type information, described CAM card sends response message to described main frame;
The second request that described main frame sends according to described response message is received in described CAM clamping, carries the first advertising message in described second request;
Described CAM card, according to described second request, sends described first advertising message to described main frame, shows described first advertising message to make described main frame by UI.
7. method according to claim 6, is characterized in that, before described CAM card determines that whether described first advertisement type information is preset targeted advertisements type information, also comprises:
Described CAM card obtains described targeted advertisements type information.
8. method according to claim 7, is characterized in that, described CAM card obtains described targeted advertisements type information and comprises:
Described CAM card obtains advertising message;
The advertisement type information of described advertising message determined by described CAM card;
Described advertisement type information is preserved as targeted advertisements type information by described CAM card.
9. method according to claim 6, is characterized in that, at described CAM card to after described main frame sends the first advertising message, also comprises:
Described CAM card determines whether to meet preset switching condition;
When determining to meet preset switching condition, described CAM card sends the 3rd request to described main frame, carry the second advertisement type information in described 3rd request, determine to make described main frame whether described second advertisement type information is preset targeted advertisements type information;
When described main frame determines that described second advertisement type information is preset targeted advertisements type information, the second response message that described main frame sends is received in described CAM clamping;
Described CAM card, according to described second response message, sends the second advertising message to described main frame, switches to the second advertising message to show described first advertising message to make described main frame by described UI.
10. the method according to any one of claim 6 to 9, is characterized in that, at described CAM card to after described main frame sends the second advertisement information, also comprises:
Described CAM card determines whether to meet preset closedown condition;
When determining to meet preset closedown condition, described CAM card sends the 4th request to described main frame, carries described second advertising message, close the display of described second advertising message to make described main frame by UI in described 4th request.
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